After last week’s live show we figured we’d have a nice quiet week with a nice short show. But noooo, news had to come in droves and we just couldn’t not mention it all. Lots of mod updates and great Bad Company news and discussion in this short show… not. Less

In this Marketing Over Coffee learn : About new stuff in the Google Matrix, Forrester’s Social Technographics, and the right number of offers to make. All this and more… Show length 26:57 Brought to you by MarketingProfs.com 01:04 Google Awards Rapid Download times - use YSlow to check. Needs Firebug to work. 02:35 AdWords opens up demographic targeting, and A/B testing tools work for all webpages. 04:57 Will Video give you an SEO boost? John thinks something is coming. 07:50 Google Grants, non-profits get to drive up the rates for everyone else. 09:10 Consistency vs. irregular publishing schedule, which is better? 12:58 Forrester Sociographic Ladder of Engagement - Demographics are always in motion. 16:30 Get out of the fishbowl by promoting to your house list 18:10 What is the right number of offers? Offering Video via email. John is off to Blogger Social and might try Limo Liner Chris is going to Atlanta then Podcamp DC. Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network Direct Link to File ShareThis Less

In this Marketing Over Coffee learn : Why your house list is the most important thing in your life, how to protect and grow it, and maximize profit with it. All this and more… Show length 23:44 Brought to you by MarketingProfs.com 01:08 John Blue asks about house lists. Don’t forget to back it up. 03:32 SuperDuper for the Mac 04:45 Live and Die by the database 06:14 Home vs. Business email addresses 07:45 eMailing the house list and avoiding being blacklisted, ReturnPath for deliverability 10:10 Seeding the list for email and direct mail 14:04 Spam Screening, Taguchi testing, and Personalization 20:00 John has no TV, but it’s not about the TV Next Week: Google AdWords and Geotargeting John will be at Blogger Social Podcamp Toronto is this weekend (we are sponsoring, but sadly not going) Chris is at NewBCamp on the 23rd, Matthew Ebel will also be playing Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network Direct Link to File ShareThis Less

In Episode 4 we spend a fair amount of time discussing the newly announced Battlefield Heroes and, more importantly, if a price tag of $0 and the business model of in-game ads and micro-transactions will be successful. Call of Duty 4 takes over Halo 3, of course by release time that’s reversed again. The Game Developer’s Choice nominations are scrutinized, as is banning Counter-Strike: Source in Brazil (??). GTA IV, Stalker on Steam, TF2 Medic tweaks, and the Far Cry 2 engine round out this week’s show. Show notes are available at http://del.icio.us/fpscast/Episode4 abWritePlayer(1665328, 427, 320, "http://vid.adbrite.com/video/abplayer?"); <br /> <object classid=”clsid:d27cdb6e-ae6d-11cf-96b8-444553540000″ codebase=”http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=8,0,0,0″ width=”427″ height=”320″ id=”abPlayerObj” align=”middle”><br /> <param name=”movie” value=”http://vid.adbrite.com/video/abplayer.swf?&vid=1665328&og=1″></param> <param name=”quality” value=”best”></param><embed src=”http://vid.adbrite.com/video/abplayer.swf?&vid=1665328&og=1″ quality=”best” width=”427″ height=”320″ name=”abPlayerObj” align=”middle” type=”application/x-shockwave-flash” pluginspage=”http://www.macromedia.com/go/getflashplayer”></embed></object><br /> Less

In this Marketing Over Coffee learn : How to use Google Reader to monitor what’s being said about your brand, and use OPML to monitor the entire web. About Adobe adding Yahoo Ads to PDFs and what it could do for self publishing. Generating marketing data through point of sale with RFID, and the latest developments in Facebook - Beacon, an attempt to jump start “Social Shopping” and Facebook “Pages” for community building. Show lentgh 22:57 Brought to you by MarketingProfs.com 0:55 Google Reader and the 3 types of marketers 2:10 Plus Google Alerts 3:10 Google Reader Shared Items 3:45 Using OPML 4:58 Google Reader Recommendations 5:45 Google Fusion (now iGoogle) 6:50 Adobe PDFs Supporting Yahoo Ads and self publishing 10:06 Using Point of Sale and RFID to track shoppers 14:15 The trouble with self-checkout 16:00 Facebook Pages and Facebook Beacon 17:25 Social Shopping 19:50 Lunchboxing, 5,000 Facebook friends and Cranky Old Man 21:15 John’s moratorium on events 22:03 Chris at Emerson Bring Marketing Over Coffee to your town! Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network Direct Link to File ShareThis Less

A Scene-Stealers first! Eric and J.D. reveal their Top 5 Favorite Musician Acting Performances in movies and a camera just happens to be there to catch it all. Some revealing picks and guilty pleasures may threaten to derail any credibility they have...but isn't it fun? originally appears on www.scene-stealers.com Less