Brian Solis, image by Thomas Hawk via Flickr I have a lot of respect for the practitioners of public relations services. Publicists are responsible for many of the interviews you hear on Mr. Media; they’re either pitching their clients to me or I go to them seeking their clients. And in this show’s third year, I feel like every day I’m either getting schooled in PR 2.0—the web iteration of public relations—or getting spanked by it. So I’m feeding a personal curiosity by inviting today’s guests, Brian Solis and Deirdre Breakenridge. Together, they are the co-authors of a new book, Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR. Separately, Solis is the principle behind FutureWorks, a PR and New Media agency in Silicon Valley. And Breakenridge is president of PFS Marketwyse, a New Jersey-based marketing communications agency. You can LISTEN to this interview with public relations experts BRIAN SOLIS and DEIRDRE BREAKENRIDGE, co-authors of the book PUTTING THE PUBLIC BACK IN PUBLIC RELATIONS, by clicking the BlogTalkRadio.com audio player above! Copyright 2009 Bob Andelman. Click here for copyright permissions! ');//-- Less