http://www.theadvertisingshow.com/attachments/articles/1338/091108_Rand.mp3 CEO Paul Rand Explains How to Know, Change, Target, Engage and Measure Your On-line and Off-line Audience http://www.theadvertisingshow.com/en/art/1338/ 2009-11-06 http://www.theadvertisingshow.com/images/hosts-pic.jpg