http://www.theadvertisingshow.com/attachments/articles/1313/090823_Newlin.mp3 Author Kate Newlin Explains Why Consumers Get Fanatical About Brands And What This Means For Today's Brand Managers http://www.theadvertisingshow.com/en/art/1313/ 2009-08-21 http://www.theadvertisingshow.com/images/hosts-pic.jpg