http://www.theadvertisingshow.com/attachments/articles/1270/090503_Attea.mp3 Executive Creative Director and Consultant Tom Attea Illustrates How the Usual Approach to Advertising Creativity Wastes Billions Through Unfocused Messaging http://www.theadvertisingshow.com/en/art/1270/ 2009-05-01 http://www.theadvertisingshow.com/images/hosts-pic.jpg