http://www.theadvertisingshow.com/attachments/articles/1205/081123_LaBonte.mp3 Author David LaBonte Describes How to Capture Consumers’ Attention Through ‘Shiny Objects’ http://www.theadvertisingshow.com/en/art/?1205 2008-11-21 http://www.theadvertisingshow.com/images/hosts-pic.jpg