Hi, I'm Kiruba Shankar and welcome to The Kiruba Show, the show where we get to converse with influential personalities from the world of Business and Technology.

In this episode, we have Benjamin Wegg Prosser,who is Director of Corporate Development of SUP, better known as the owners of LiveJournal. Live Journal, for those who don't know, is one of the earliest blogging services started way back in 1999 and still continues to be a significant player.

Ben has an intereting profile. In his earier job, Ben served as director of strategic communications at Tony Blair's cabinet, Yup, the ex-prime minister of UK. Here, he oversaw a series of innovations including the launch of e-petitions service and the first YouTube channel for any head of government in 2007.

Prior to Downing Street, Benjamin worked at The Guardian where he held positions as publisher of The Guardian’s politics website, general manager of the education website, and finally publisher of Society Guardian, the newspaper's single most lucrative title. As publisher of Society Guardian he launched a series of brand extensions including conferences, books, magazines and new sections in the newspaper. Less