http://www.theadvertisingshow.com/attachments/articles/1172/081005_Conley.mp3 Author Lucas Conley Discusses The Marketing World's Obsession With Branding And How It Can Ruin The Development Of Quality Products http://www.theadvertisingshow.com/en/art/?1172 2008-10-03 http://www.theadvertisingshow.com/images/hosts-pic.jpg