http://feeds.feedburner.com/~r/SXSWpodcasts/~5/337344664/SXSW08.INT.20080311.LifecycleOfAnIdea.mp3 Following the Lifecycle of an Idea http://feeds.feedburner.com/~r/SXSWpodcasts/~3/337344663/lifecycle_of_an_idea 2008-07-16 http://sektormedia.org/sxswlogo.jpg