Time 24:19 This podcast you’ll get the big picture of social media with Robert Scoble,the co-author of Naked Conversations along with Shel Israel and managing director of Fast Company TV. This conversation is useful for corporate marketers in discussing social media with their senior management as a company evaluates whether and how to participate. Companies operate in a world with equal access to information (minus the occasional government obstacles like China and Iran) but for the most part it’s all good. It’s a world where distance and time matter little, and sincerity and participation matter a lot. The downsides of such access are the horror stories of price comparisons and margin evaporation. Let’s face it information used to be power when a few people had it. Now it is more about how people use the information, with whom do they associate with as they exchange it, and how do those relationships add value. Scoble and I had a great conversation with a few laughs and insights into how he avoids information overload with technologies including Twitter and Friend Feed. He is a prime example of how social media works, give of yourself, and watch others give back to many. Comment below or call 206-426-1117 and we’ll field some of them on the next podcast. This month’s book giveaway contest is Millennial Makeover, MySpace, YouTube and the Future of American Politics, by Michael Hais and Morley Winograd. Enter drawing by emailing MarketingEdge AT providentpartners DOT net. Put Makeover in the subject line. Less