In an exclusive study conducted for Marketing Voices by Comrade, a boutique full service marketing agency, they discover and report the latest trends in social media strategy and implementation. After talking with approximately 25 corporate marketers, Thelton McMillian, Comrade’s Managing Partner, finds that there are no established practices for setting up social media inside most corporations. They also find that the PR role is most likely to best understand the viral aspects of social media. In this podcast, they also make some recommendations about what corporate marketers should do given these findings. Tags: Comrade Agency, Jennifer Jones, Marketing Voices, social media, Thelton McMillian Less