Video consumption will grow when it is placed around in the context of articles or relevant social network pages, not when it resides in video libraries of portal and publications. This was among the conclusions from our executive summit in Washington earlier this week. One of our participants, Scott Baker, a senior Brightcove executive, related his past experience at Boston.com. He explains how consumption of video greatly increased when clips were put in articles. I would assume the same is the case for many newspaper sites. While consumption of single player videos place within stories are more more popular, they cannot be as well monetized as the big players in libraries which often feature companion banner ads, Scott tells us. Alan Warms, General Manager of Yahoo! News told us the similar thing. He said video has to be unlocked from the library "ghettos". We will publish our interview with Alan shortly. Not only should videos be unlocked from site libraries, they should be free to be embedded in blogs and travel in widget to networks. Brightcove has been one of the earlier movers in syndicating videos outside of destination sites. Scott also makes an important point about UGC and media sites. Publishers who want uploads need to keep expectations for production quality modest. -- Andy Plesser Less