For videos to be successfully found through search, they need to build a following first, says Pete Kocks, the president of Truveo, the San Francisco-based video search unit of AOL. Similar in the way that text search engines track to the popularity of pages and indexes them accordingly, video search engines like Truveo monitor what is popular. The popularity of clips impacts effects how high clips place in results pages. Using proper metadata and correct RSS classification are importantl. But building a following, as in successful blogging, is key, Pete told me in this interview conducted on Tuesday at the Beet.TV executive summit in Washington. Pete and other leading executives in video search will gather for a summit in San Francisco next week to sort out this important area. Great line-up. I wish Beet.TV could be there. -- Andy Plesser Less