Study Shows Precise Pricing More Enticing to Buyers
Published on Mar 27, 2008 in Business
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Study Shows Precise Pricing More...
March 27, 2008
Researchers at Cornell University found that when the price of an item is in a round number, people perceive it as higher than an odd number. In ot... More
Researchers at Cornell University found that when the price of an item is in a round number, people perceive it as higher than an odd number. In other words, people think a $3,000 car is more expensive than one priced at $3,129.50. The finding has implications for people trying to sell their homes. Less
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