Podcast: Changing the Game of Enterprise Software - Tien Tzuo (Salesforce.com)
Published on Jan 24, 2007 in Education > Formal Education
Listing 151-180 of 322 episodes
Podcast: Changing the Game of En...
January 24, 2007
Tien Tzuo, Chief Strategy Officer for Salesforce.com, describes seven lessons for transforming an enterprise software business from a traditional d... More
Tien Tzuo, Chief Strategy Officer for Salesforce.com, describes seven lessons for transforming an enterprise software business from a traditional direct sales model to one which leverages the internet to produce in-bound sales. He stresses the awareness cycle for Salesforce.com's products, free-trial offers, onion-based product design and the continuing importance of events in the complex enterprise software industry. Less
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