Video on the Internet is seen by 78 percent of male Web users and 66 percent of female Web users, according the research firm eMarketer. In this podcast, we’ll hear from the senior analyst on video on the ‘Net for eMarketer, David Hallerman, about how is video being used in both the B2C and B2B environments. It’s not just about pre-roll advertising or viral funnies passed around on by the YouTube crowd. Video is being used as yet another information tool for all kinds of communication. Video case studies, equipment demonstrations, emotional story telling and more. A B2B video example is below. This is a video case study for an enterprise software company, SoftBrands, whose technology helps run the operations at Tedia, a chemical manufacturer. While SoftBrands is an international player in the enterprise software industry and a key partner of software giant SAP, their story is best told through the experiences of their customers. You can show screenshots all day long and have the best software engineers to walk you through the product, but video used in this context provides a powerful connection to the real-life benefits of the product. Also in this podcast, we are holding two giveaways. Here they are: “The Dip” by Seth Godin We are giving away another copy of Seth Godin’s latest book, called “The Dip.” It’s about successful business people who knew when to quit walking down dead-end paths and start taking the road to fulfilled dreams. Just e-mail us at marketingedge@providentpartners.net with the words “The Dip” in the subject line. If you’re the first, you win. If not, we’ll make a donation to a local food shelter on your behalf. Business Smart Tools Conference I’m speaking at the Business Smart Tools conference on May 15 in Stamford, Connecticut. This is a great day of sessions with wonderful panels of speakers, including new media executives from General Motors, Digitas and Xerox. We are giving away three passes to this conference, one to each of the first three e-mails we get. Only one free registration per company, so don’t try to pile on. Just e-mail marketingedge@providentpartners.net with the words “Business Smart Tools” in the subject line. Hurry –- we’re only taking the first three, and of course, we’ll donate one food item per e-mail we receive regardless of who wins the giveaway. Any questions? Contact me, Albert Maruggi, at amaruggi@providentpartners.net or call 651-695-0174. We’re on Skype, too: screen name providentpartners. Podcast length: 9:17 Less