Behavioral Targeting Increasing Online Ad Budgets - SEMPO
Published on May 15, 2008 in none
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Behavioral Targeting Increasing ...
May 15, 2008
Interview with Dana Todd: Four out of five advertisers are willing to increase their online advertising budget in order to add behavioral targeting... More
Interview with Dana Todd: Four out of five advertisers are willing to increase their online advertising budget in order to add behavioral targeting to their pay-per-click campaigns, according to SEMPO, (Search Engine Marketing Professional Organization), www.sempo.org, which conducted a 2007 state of the market survey of 867 search engine advertisers and search engine marketing agencies. Less
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