Veronica Marie-Finally a fashion forward maternity shirt that screams vogue, tell us how did you go from idea to creation? It started when I first found out I was pregnant with my daughter Ilan and was so excited I wanted everyone to know I was pregnant…but of course no one can tell for at least the first 4-5 months…so I started making my own shirts with funny sayings for my husband and I and got such a great response from friends and people on the street that I decided to take it one step further and create these designs for other expected mommas and papas. I had a brainstorming session and kept thinking off all these sayings (over 100 off them) but wanted to make them truly unique. So I came up with [bump] baby under manufacturing process (cause its hard work growing a baby) and trademarked the name and then incorporated that into every one of my sayings. Less