http://cdn.itconversations.com/ITC.ETel-DavidBeckemeyer-2006.01.25.mp3 David Beckemeyer - Convincing Consumers to Take the Red Pill http://www.itconversations.com/shows/detail1126.html 2006-07-19 http://assets.conversationsnetwork.org/channels/ITConversations/itc-300x300.jpg