http://odeo.com/channels/7176-Conversations-with-Experts DeniseWakeman no Conversations with Experts: How to Build Your Business On and Offline Featuring Experts in fields ranging from internet marketing, podcasting, blogging, publishing and much more. Designed to help independent professionals and small businesses get expert information to take their business to the next level. Presented by The Blog Squad: Denise Wakeman and Patsi Krakoff of BuildaBetterBlogSystem.com Conversations with Experts: How to Build Your Business On and Offline Featuring Experts in fields ranging from internet marketing, podcasting, blogging, publishing and much more. Designed to help independent professionals and small businesses get expert information to take their business to the next level. Presented by The Blog Squad: Denise Wakeman and Patsi Krakoff of BuildaBetterBlogSystem.com How to Build Your Business On and Offline en-us 40 Thu, 07 Dec 2006 21:08:51 -0800 Thu, 07 Dec 2006 21:08:51 -0800 Business http://odeo.com/episodes/3680163-Conversation-with-Experts-Jill-Konrath tag:odeo.com,2006-12-07,3680163 Thu, 07 Dec 2006 21:08:51 -0800 no Conversations with Experts http://odeo.com/episodes/22027108-Conversation-with-Experts-Jill-Konrath Our 63rd Conversation and the last of 2006 featured sales strategist and author, Jill Konrath. This savvy woman really delivered and detailed for us why it's so difficult to break through and get a job with a big company. But, if you do get your foot in the door, and all you need is one project to prove yourself, big companies are far more lucrative clients and can change the service professional or consultant's business. The first thing to do is realize that what you sell is irrelevant. What you do is a tool to enable a desired business outcome. To get the attention of the decision maker, you must focus on the value proposition and specific business results for that company. Jill gave several excellent examples to illustrate her process and successes. Jill's biggest piece of advice: do your homework. Your local business journal can give you a gold mine of information about what's going on in businesses you target. Also, you will probably need to make 7 to 10 attempts before you get... Our 63rd Conversation and the last of 2006 featured sales strategist and author, Jill Konrath. This savvy woman really delivered and detailed for us why it's so difficult to break through and get a job with a big company. But, if you do get your foot in the door, and all you need is one project to prove yourself, big companies are far more lucrative clients and can change the service professional or consultant's business. The first thing to do is realize that what you sell is irrelevant. What you do is a tool to enable a desired business outcome. To get the attention of the decision maker, you must focus on the value proposition and specific business results for that company. Jill gave several excellent examples to illustrate her process and successes. Jill's biggest piece of advice: do your homework. Your local business journal can give you a gold mine of information about what's going on in businesses you target. Also, you will probably need to make 7 to 10 attempts before you get to the person you want to see. And remember, no one cares HOW you do your work. They want to know if it's worth doing. Stay focused on the specific issue that they are stuggling with. There's so much more so listen to the program and get Jill's book, Selling to Big Companies. She wrote it for consultants who want to get in the door of big companies. And yet, everything she covered pertains to sales, no matter the size of the company you're going after. The program is 56 minutes. Conversations with Experts is hosted by The Blog Squad: Denise Wakeman and Patsi Krakoff. Our 63rd Conversation and the last of 2006 featured sales strategist and author, Jill Konrath. This savvy woman really delivered and detailed for us why it's so difficult to break through and get a job with a big company. But, if you do get your foot in the door, and all you need is one project to prove yourself, big companies are far more lucrative clients and can change the service professional or consultant's business. The first thing to do is realize that what you sell is irrelevant. What you do is a tool to enable a desired business outcome. To get the attention of the decision maker, you must focus on the value proposition and specific business results for that company. Jill gave several excellent examples to illustrate her process and successes. Jill's biggest piece of advice: do your homework. Your local business journal can give you a gold mine of information about what's going on in businesses you target. Also, you will probably need to make 7 to 10 attempts before you get to the person you want to see. And remember, no one cares HOW you do your work. They want to know if it's worth doing. Stay focused on the specific issue that they are stuggling with. There's so much more so listen to the program and get Jill's book, Selling to Big Companies. She wrote it for consultants who want to get in the door of big companies. And yet, everything she covered pertains to sales, no matter the size of the company you're going after. The program is 56 minutes. Conversations with Experts is hosted by The Blog Squad: Denise Wakeman and Patsi Krakoff. tag:odeo.com,2006-12-07,22027108 Thu, 07 Dec 2006 13:08:51 -0800 no Conversations with Experts http://odeo.com/episodes/3534243-Conversation-with-Experts-Tris-Hussey tag:odeo.com,2006-12-02,3534243 Sat, 02 Dec 2006 20:28:40 -0800 no Conversations with Experts http://odeo.com/episodes/22027113-Conversation-with-Experts-Tris-Hussey Our 62nd Conversation featured Tris Hussey, an expert on blogging and metrics, or in other words, in audience measurement. Though this could have been a techy conversation, Tris has the ability to explain things in a clear way for non-techies. We were also pleased that Tris was able to show up...he had been snowed in and without power for 4 days! Our first question was whether or not it really matters to know who is reading your blog, and naturally, the answer was a resounding yes. It's important for any business person to know who you are reaching with your marketing efforts and of course, a business blog is a marketing tool. Tris considers the most important numbers to watch are the page views and visitors. This will allow you to see trends and figure out what was going on that may create a spike or dip in your numbers. What's the biggest influence on your numbers? Your posts. There are various measurement tools. Tris recommends Google Analytics and Performancing. We'll be checkin... Our 62nd Conversation featured Tris Hussey, an expert on blogging and metrics, or in other words, in audience measurement. Though this could have been a techy conversation, Tris has the ability to explain things in a clear way for non-techies. We were also pleased that Tris was able to show up...he had been snowed in and without power for 4 days! Our first question was whether or not it really matters to know who is reading your blog, and naturally, the answer was a resounding yes. It's important for any business person to know who you are reaching with your marketing efforts and of course, a business blog is a marketing tool. Tris considers the most important numbers to watch are the page views and visitors. This will allow you to see trends and figure out what was going on that may create a spike or dip in your numbers. What's the biggest influence on your numbers? Your posts. There are various measurement tools. Tris recommends Google Analytics and Performancing. We'll be checking those out and we use Sitemeter. We asked Tris the best way to increase your audience. Guess what he said? "Post, post, post. Link, link, link." How do you figure who to link to? Find influential blogs using Technorati's blog search feature to find people who are posting on the subjects you're interested in, see how many people are linking to them. The blogs with the most links are generally considered to have the most authority. This was a fun Conversation with some great information. The program is 55 minutes. Conversation with Experts is hosted by The Blog Squad: Denise Wakeman and Patsi Krakoff. Our 62nd Conversation featured Tris Hussey, an expert on blogging and metrics, or in other words, in audience measurement. Though this could have been a techy conversation, Tris has the ability to explain things in a clear way for non-techies. We were also pleased that Tris was able to show up...he had been snowed in and without power for 4 days! Our first question was whether or not it really matters to know who is reading your blog, and naturally, the answer was a resounding yes. It's important for any business person to know who you are reaching with your marketing efforts and of course, a business blog is a marketing tool. Tris considers the most important numbers to watch are the page views and visitors. This will allow you to see trends and figure out what was going on that may create a spike or dip in your numbers. What's the biggest influence on your numbers? Your posts. There are various measurement tools. Tris recommends Google Analytics and Performancing. We'll be checking those out and we use Sitemeter. We asked Tris the best way to increase your audience. Guess what he said? "Post, post, post. Link, link, link." How do you figure who to link to? Find influential blogs using Technorati's blog search feature to find people who are posting on the subjects you're interested in, see how many people are linking to them. The blogs with the most links are generally considered to have the most authority. This was a fun Conversation with some great information. The program is 55 minutes. Conversation with Experts is hosted by The Blog Squad: Denise Wakeman and Patsi Krakoff. tag:odeo.com,2006-12-02,22027113 Sat, 02 Dec 2006 12:28:40 -0800 no Conversations with Experts http://odeo.com/episodes/2665303-Conversation-with-Experts-Leesa-Barnes tag:odeo.com,2006-11-16,2665303 Thu, 16 Nov 2006 21:36:54 -0800 no Conversations with Experts http://odeo.com/episodes/22027118-Conversation-with-Experts-Leesa-Barnes Leesa Barnes was our 61st guest on Conversations with Experts and joined us for a discussion around the compelling idea of using podcasts to fill your sales funnel and attract more clients. According to Leesa's research and that of Forrester Research, the fastest growing audience for podcasts is adults 25 to 44 followed by adults 45 to 60. Does your target client fall into those demographics? 3 ways businesses can benefit from podcasting: 1. lead generation tool 2. helps you rank well in the search engines 3. helps establish your expertise One the best tips I took away from the Conversation was to create a podcast of short 10 minute clips from longer interviews and use the podcast to drive listeners back to your website to purchase the full program. 3 simple tools to create a podcast: 1. A blog on which to post the podcast 2. Something to record with -- the simplest system is AudioAcrobat. You set up an account, call a phone number, record your show and the audio is automatically co... Leesa Barnes was our 61st guest on Conversations with Experts and joined us for a discussion around the compelling idea of using podcasts to fill your sales funnel and attract more clients. According to Leesa's research and that of Forrester Research, the fastest growing audience for podcasts is adults 25 to 44 followed by adults 45 to 60. Does your target client fall into those demographics? 3 ways businesses can benefit from podcasting: 1. lead generation tool 2. helps you rank well in the search engines 3. helps establish your expertise One the best tips I took away from the Conversation was to create a podcast of short 10 minute clips from longer interviews and use the podcast to drive listeners back to your website to purchase the full program. 3 simple tools to create a podcast: 1. A blog on which to post the podcast 2. Something to record with -- the simplest system is AudioAcrobat. You set up an account, call a phone number, record your show and the audio is automatically converted to an mp3 file for you to edit and post on your blog. 3. Need to create a feed. Set up a free account with Feedburner. Listeners subscribe and get an update in their feedreader every time you post a new show. Check out Leesa's program Plan a Killer Podcast to learn more about how to plan and create a podcast that attracts clients. (http://www.killerpodcast.biz $30 discount through November 20, 2006). Audio program is 62 minutes. Conversations with Experts is hosted by The Blog Squad: Denise Wakeman and Patsi Krakoff. Leesa Barnes was our 61st guest on Conversations with Experts and joined us for a discussion around the compelling idea of using podcasts to fill your sales funnel and attract more clients. According to Leesa's research and that of Forrester Research, the fastest growing audience for podcasts is adults 25 to 44 followed by adults 45 to 60. Does your target client fall into those demographics? 3 ways businesses can benefit from podcasting: 1. lead generation tool 2. helps you rank well in the search engines 3. helps establish your expertise One the best tips I took away from the Conversation was to create a podcast of short 10 minute clips from longer interviews and use the podcast to drive listeners back to your website to purchase the full program. 3 simple tools to create a podcast: 1. A blog on which to post the podcast 2. Something to record with -- the simplest system is AudioAcrobat. You set up an account, call a phone number, record your show and the audio is automatically converted to an mp3 file for you to edit and post on your blog. 3. Need to create a feed. Set up a free account with Feedburner. Listeners subscribe and get an update in their feedreader every time you post a new show. Check out Leesa's program Plan a Killer Podcast to learn more about how to plan and create a podcast that attracts clients. (http://www.killerpodcast.biz $30 discount through November 20, 2006). Audio program is 62 minutes. Conversations with Experts is hosted by The Blog Squad: Denise Wakeman and Patsi Krakoff. tag:odeo.com,2006-11-16,22027118 Thu, 16 Nov 2006 13:36:54 -0800 no Conversations with Experts http://odeo.com/episodes/2199958-Conversation-with-Experts-Ted-Demopoulos tag:odeo.com,2006-10-19,2199958 Thu, 19 Oct 2006 20:30:02 -0700 no Conversations with Experts http://odeo.com/episodes/22027122-Conversation-with-Experts-Ted-Demopoulos Our 60th Conversation featured Ted Demopoulos, author of the new book "What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere." Whew, that's a long title. The basis of this Conversation was to reveal some of the learnings gleaned from the 101 bloggers and podcasters interviewed for the book. Ted was kind enough to provide a detailed handout which you can download here. Download Conversation Notes. Ted provided case studies and examples of ways people are using these tools to do business on the Web. He offered a great reminder that even if you are not a blogger, you can benefit tremendously from the information covered by bloggers on just about every subject you can think of. He even interviewed in person, a splogger (spam blogger) in Siberia! Yes, Siberia, in Russia. Read the notes, listen to the Conversation and buy the book to get an in-depth picture of how you and your business can benefit ... Our 60th Conversation featured Ted Demopoulos, author of the new book "What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere." Whew, that's a long title. The basis of this Conversation was to reveal some of the learnings gleaned from the 101 bloggers and podcasters interviewed for the book. Ted was kind enough to provide a detailed handout which you can download here. Download Conversation Notes. Ted provided case studies and examples of ways people are using these tools to do business on the Web. He offered a great reminder that even if you are not a blogger, you can benefit tremendously from the information covered by bloggers on just about every subject you can think of. He even interviewed in person, a splogger (spam blogger) in Siberia! Yes, Siberia, in Russia. Read the notes, listen to the Conversation and buy the book to get an in-depth picture of how you and your business can benefit from blogs. Audio program is 65 minutes. Conversations with Experts is hosted by The Blog Squad: Denise Wakeman and Patsi Krakoff. Our 60th Conversation featured Ted Demopoulos, author of the new book "What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere." Whew, that's a long title. The basis of this Conversation was to reveal some of the learnings gleaned from the 101 bloggers and podcasters interviewed for the book. Ted was kind enough to provide a detailed handout which you can download here. Download Conversation Notes. Ted provided case studies and examples of ways people are using these tools to do business on the Web. He offered a great reminder that even if you are not a blogger, you can benefit tremendously from the information covered by bloggers on just about every subject you can think of. He even interviewed in person, a splogger (spam blogger) in Siberia! Yes, Siberia, in Russia. Read the notes, listen to the Conversation and buy the book to get an in-depth picture of how you and your business can benefit from blogs. Audio program is 65 minutes. Conversations with Experts is hosted by The Blog Squad: Denise Wakeman and Patsi Krakoff. tag:odeo.com,2006-10-19,22027122 Thu, 19 Oct 2006 13:30:02 -0700 no Conversations with Experts http://odeo.com/episodes/2092055-Conversation-with-Experts-Mike-Levin tag:odeo.com,2006-10-05,2092055 Thu, 05 Oct 2006 17:51:19 -0700 no Conversations with Experts http://odeo.com/episodes/22027126-Conversation-with-Experts-Mike-Levin Mike Levin of Connors Communications and founder/developer of HitTail, joined us for our 59th Conversation. The purpose of this Conversation was to learn how Mike's new tool, HitTail, works to help publishers, primarily on blogs, leverage The Long Tail. HitTail is a keyword analytics tool that mines the Internet for keywords by looking at the actual traffic to your site, then makes suggestions for new keywords you can use in titles of articles and posts so you can increase traffic based on unusual or less frequent search terms. The theory behind this is that by focusing on The Long Tail keywords, you ultimately attract and drive more targeted traffic to your site. HitTail monitors real-time searches. It gives you a graphic river of key terms being used, in real time as they come into your site, as opposed to other tools that give you stats based on ALL searches throughout the Web. It gives you a blogging strategy -- what to blog about. It helps you get good natural search results wh... Mike Levin of Connors Communications and founder/developer of HitTail, joined us for our 59th Conversation. The purpose of this Conversation was to learn how Mike's new tool, HitTail, works to help publishers, primarily on blogs, leverage The Long Tail. HitTail is a keyword analytics tool that mines the Internet for keywords by looking at the actual traffic to your site, then makes suggestions for new keywords you can use in titles of articles and posts so you can increase traffic based on unusual or less frequent search terms. The theory behind this is that by focusing on The Long Tail keywords, you ultimately attract and drive more targeted traffic to your site. HitTail monitors real-time searches. It gives you a graphic river of key terms being used, in real time as they come into your site, as opposed to other tools that give you stats based on ALL searches throughout the Web. It gives you a blogging strategy -- what to blog about. It helps you get good natural search results which are free vs. pay per click search like AdWords and Yahoo Search Marketing. This was a detail rich Conversation and well worth listening to more than once to really get how useful the HitTail tool can be for driving targeted traffic to your blog. Watch a demo video for the full scoop on HitTail. http://www.hittail.com/demo The program is 55 minutes. Conversations with Experts is hosted by The Blog Squad, Denise Wakeman and Patsi Krakoff. Mike Levin of Connors Communications and founder/developer of HitTail, joined us for our 59th Conversation. The purpose of this Conversation was to learn how Mike's new tool, HitTail, works to help publishers, primarily on blogs, leverage The Long Tail. HitTail is a keyword analytics tool that mines the Internet for keywords by looking at the actual traffic to your site, then makes suggestions for new keywords you can use in titles of articles and posts so you can increase traffic based on unusual or less frequent search terms. The theory behind this is that by focusing on The Long Tail keywords, you ultimately attract and drive more targeted traffic to your site. HitTail monitors real-time searches. It gives you a graphic river of key terms being used, in real time as they come into your site, as opposed to other tools that give you stats based on ALL searches throughout the Web. It gives you a blogging strategy -- what to blog about. It helps you get good natural search results which are free vs. pay per click search like AdWords and Yahoo Search Marketing. This was a detail rich Conversation and well worth listening to more than once to really get how useful the HitTail tool can be for driving targeted traffic to your blog. Watch a demo video for the full scoop on HitTail. http://www.hittail.com/demo The program is 55 minutes. Conversations with Experts is hosted by The Blog Squad, Denise Wakeman and Patsi Krakoff. tag:odeo.com,2006-10-05,22027126 Thu, 05 Oct 2006 10:51:19 -0700 no Conversations with Experts http://odeo.com/episodes/1901418-Conversation-with-Experts-Michael-Pollock-on-WordPress tag:odeo.com,2006-09-14,1901418 Thu, 14 Sep 2006 18:12:28 -0700 no Conversations with Experts http://odeo.com/episodes/22027132-Conversation-with-Experts-Michael-Pollock-on-WordPress Michael Pollock made a repeat appearance on Conversations with Experts in our 58th Conversation in the series. Over the last year Michael has transitioned from using TypePad blogs to WordPress. He shared with us the pros and cons of blogs hosted by a third party provider and hosting a blog on your own server as you do with WordPress. A primary reason Michael recommends WordPress is that you can build your entire web presence, not just a blog, with WP and integrate the complete look and feel. Rather than having multiple sites to manage, it can all be done through your WordPress control panel. There is also a huge community of WP users who can provide support and help, and who are constantly developing new features, plug-ins and templates (themes). Sites we discussed: Michael's WordPress driven website/blog: http://www.solostream.com WordPress driven site without a blog: http://www.hfsleuth.com/ Where to find a list of plug-ins for WordPress: http://wordpress.org/extend/plugins/ Tutor... Michael Pollock made a repeat appearance on Conversations with Experts in our 58th Conversation in the series. Over the last year Michael has transitioned from using TypePad blogs to WordPress. He shared with us the pros and cons of blogs hosted by a third party provider and hosting a blog on your own server as you do with WordPress. A primary reason Michael recommends WordPress is that you can build your entire web presence, not just a blog, with WP and integrate the complete look and feel. Rather than having multiple sites to manage, it can all be done through your WordPress control panel. There is also a huge community of WP users who can provide support and help, and who are constantly developing new features, plug-ins and templates (themes). Sites we discussed: Michael's WordPress driven website/blog: http://www.solostream.com WordPress driven site without a blog: http://www.hfsleuth.com/ Where to find a list of plug-ins for WordPress: http://wordpress.org/extend/plugins/ Tutorials on installing WordPress: http://www.solostream.com/category/tutorials#post-621 http://www.cre8d-design.com/blog/wordpress.html The Blog Squad's hub site created on SquareSpace (similar features as WordPress, but hosted by a third party): http://www.blogsquad.biz Michael had some great info to share so be sure to listen to this 57 minute program. Conversations with Experts is hosted by The Blog Squad, Denise Wakeman and Patsi Krakoff. Michael Pollock made a repeat appearance on Conversations with Experts in our 58th Conversation in the series. Over the last year Michael has transitioned from using TypePad blogs to WordPress. He shared with us the pros and cons of blogs hosted by a third party provider and hosting a blog on your own server as you do with WordPress. A primary reason Michael recommends WordPress is that you can build your entire web presence, not just a blog, with WP and integrate the complete look and feel. Rather than having multiple sites to manage, it can all be done through your WordPress control panel. There is also a huge community of WP users who can provide support and help, and who are constantly developing new features, plug-ins and templates (themes). Sites we discussed: Michael's WordPress driven website/blog: http://www.solostream.com WordPress driven site without a blog: http://www.hfsleuth.com/ Where to find a list of plug-ins for WordPress: http://wordpress.org/extend/plugins/ Tutorials on installing WordPress: http://www.solostream.com/category/tutorials#post-621 http://www.cre8d-design.com/blog/wordpress.html The Blog Squad's hub site created on SquareSpace (similar features as WordPress, but hosted by a third party): http://www.blogsquad.biz Michael had some great info to share so be sure to listen to this 57 minute program. Conversations with Experts is hosted by The Blog Squad, Denise Wakeman and Patsi Krakoff. tag:odeo.com,2006-09-14,22027132 Thu, 14 Sep 2006 11:12:28 -0700 no Conversations with Experts http://odeo.com/episodes/1854508-Conversation-with-Experts-Jeff-Herring tag:odeo.com,2006-09-07,1854508 Thu, 07 Sep 2006 18:31:05 -0700 no Conversations with Experts http://odeo.com/episodes/22027134-Conversation-with-Experts-Jeff-Herring The Blog Squad's 57th Conversation featured Expert Jeff Herring, The Article Guy. Jeff packed in the info about how to use articles to market your business and gave some great tips, many we hadn't heard before, about how to optimize your articles for the article directories. One tip was totally new to me: print a Tips article and laminate it so it's a poster, to give away or sell at conferences. Jeff also gave a valuable tip about how to craft your author/resource info with 3 different links to your websites. This one tip can triple the traffic to your website. Another tip: create multiple articles from the same topic. The ideal length for articles is between 250 and 400 words. You can write an article with 7 tips. Then take each tip and expand on each for 7 more articles. Jeff covered a lot of material so you'll have to list to the audio to get it all. Links mentioned in the Conversation: 50 Article Directories and other resources: http://www.buildingyouridealpractice.com/resource_... The Blog Squad's 57th Conversation featured Expert Jeff Herring, The Article Guy. Jeff packed in the info about how to use articles to market your business and gave some great tips, many we hadn't heard before, about how to optimize your articles for the article directories. One tip was totally new to me: print a Tips article and laminate it so it's a poster, to give away or sell at conferences. Jeff also gave a valuable tip about how to craft your author/resource info with 3 different links to your websites. This one tip can triple the traffic to your website. Another tip: create multiple articles from the same topic. The ideal length for articles is between 250 and 400 words. You can write an article with 7 tips. Then take each tip and expand on each for 7 more articles. Jeff covered a lot of material so you'll have to list to the audio to get it all. Links mentioned in the Conversation: 50 Article Directories and other resources: http://www.buildingyouridealpractice.com/resource_bank.html 25 Ways to Market Your Articles http://snipurl.com/ArticleGuy_25 Exclusive deal on Article Marketing Course http://www.articleguyspecial.com Article directory that pays you.\ http://www.free-journal-articles.com Shortkeys.com Conversations with Experts is hosted by The Blog Squad: Denise Wakeman and Patsi Krakoff. Audio is 63 minutes. The Blog Squad's 57th Conversation featured Expert Jeff Herring, The Article Guy. Jeff packed in the info about how to use articles to market your business and gave some great tips, many we hadn't heard before, about how to optimize your articles for the article directories. One tip was totally new to me: print a Tips article and laminate it so it's a poster, to give away or sell at conferences. Jeff also gave a valuable tip about how to craft your author/resource info with 3 different links to your websites. This one tip can triple the traffic to your website. Another tip: create multiple articles from the same topic. The ideal length for articles is between 250 and 400 words. You can write an article with 7 tips. Then take each tip and expand on each for 7 more articles. Jeff covered a lot of material so you'll have to list to the audio to get it all. Links mentioned in the Conversation: 50 Article Directories and other resources: http://www.buildingyouridealpractice.com/resource_bank.html 25 Ways to Market Your Articles http://snipurl.com/ArticleGuy_25 Exclusive deal on Article Marketing Course http://www.articleguyspecial.com Article directory that pays you.\ http://www.free-journal-articles.com Shortkeys.com Conversations with Experts is hosted by The Blog Squad: Denise Wakeman and Patsi Krakoff. Audio is 63 minutes. tag:odeo.com,2006-09-07,22027134 Thu, 07 Sep 2006 11:31:05 -0700 no Conversations with Experts http://odeo.com/episodes/1808641-Conversation-with-Experts-Phil-Hollows tag:odeo.com,2006-09-01,1808641 Fri, 01 Sep 2006 20:13:20 -0700 no Conversations with Experts http://odeo.com/episodes/22027139-Conversation-with-Experts-Phil-Hollows Conversation #56 featured Phil Hollows, founder and CEO of FeedBlitz.com, the Internet's largest RSS and blog to email service. Phil gave us a an overview of how he came to start FeedBlitz -- out for frustration with shoddy or no similar services available elsewhere. The Conversation focused primarily on the value of email marketing and how email marketing is not dead! The cost of email is low, it's easy to use, everybody has it and it enables you to push your message out to your audience. Only 9-12% of people online understand and use RSS feeds thereby making email delivery of blog updates essential if you don't want to miss 80-90% of your potential audience. In our discussion, we also covered how professionals can use a blog to deliver their newsletter and the myriad ways publishers are using Feedblitz to deliver their messages around the world. Phil's a very bright guy and has a great accent too, so don't miss this Conversation! The audio program is 52 minutes. Conversations with... Conversation #56 featured Phil Hollows, founder and CEO of FeedBlitz.com, the Internet's largest RSS and blog to email service. Phil gave us a an overview of how he came to start FeedBlitz -- out for frustration with shoddy or no similar services available elsewhere. The Conversation focused primarily on the value of email marketing and how email marketing is not dead! The cost of email is low, it's easy to use, everybody has it and it enables you to push your message out to your audience. Only 9-12% of people online understand and use RSS feeds thereby making email delivery of blog updates essential if you don't want to miss 80-90% of your potential audience. In our discussion, we also covered how professionals can use a blog to deliver their newsletter and the myriad ways publishers are using Feedblitz to deliver their messages around the world. Phil's a very bright guy and has a great accent too, so don't miss this Conversation! The audio program is 52 minutes. Conversations with Experts is hosted by The Blog Squad: Denise Wakeman and Patsi Krakoff. Conversation #56 featured Phil Hollows, founder and CEO of FeedBlitz.com, the Internet's largest RSS and blog to email service. Phil gave us a an overview of how he came to start FeedBlitz -- out for frustration with shoddy or no similar services available elsewhere. The Conversation focused primarily on the value of email marketing and how email marketing is not dead! The cost of email is low, it's easy to use, everybody has it and it enables you to push your message out to your audience. Only 9-12% of people online understand and use RSS feeds thereby making email delivery of blog updates essential if you don't want to miss 80-90% of your potential audience. In our discussion, we also covered how professionals can use a blog to deliver their newsletter and the myriad ways publishers are using Feedblitz to deliver their messages around the world. Phil's a very bright guy and has a great accent too, so don't miss this Conversation! The audio program is 52 minutes. Conversations with Experts is hosted by The Blog Squad: Denise Wakeman and Patsi Krakoff. tag:odeo.com,2006-09-01,22027139 Fri, 01 Sep 2006 13:13:20 -0700 no Conversations with Experts http://odeo.com/episodes/1717807-Conversation-with-Experts-Kare-Anderson tag:odeo.com,2006-08-10,1717807 Thu, 10 Aug 2006 17:53:08 -0700 no Conversations with Experts http://odeo.com/episodes/22027145-Conversation-with-Experts-Kare-Anderson Smart Partnering expert Kare Anderson was our featured guest on the 54th program of Conversations with Experts. She presented many good ideas for finding the right partnership opportunity for your business or practice. Kare suggests focusing on your clients first. Who else serves your target audience? If your goal is to generate more visibility and value to your prospects, find out specifically who they are, where can they be found, and who else is serving them. Mutual benefits for partnerships include fulfilling these 3 functions better: 1. Who has the content or products? 2. Who has the distribution channels, knows how to get the product to the clients 3. Who has the backend functions covered and make it possible to run the business? Often you can benefit from using the "rule of 3 unlikely allies." Look for unlikely allies or partners because that will generate more media attention. Kare says, "I believe that partnerships are a load of fun, are satisfying for everyone, and can mak... Smart Partnering expert Kare Anderson was our featured guest on the 54th program of Conversations with Experts. She presented many good ideas for finding the right partnership opportunity for your business or practice. Kare suggests focusing on your clients first. Who else serves your target audience? If your goal is to generate more visibility and value to your prospects, find out specifically who they are, where can they be found, and who else is serving them. Mutual benefits for partnerships include fulfilling these 3 functions better: 1. Who has the content or products? 2. Who has the distribution channels, knows how to get the product to the clients 3. Who has the backend functions covered and make it possible to run the business? Often you can benefit from using the "rule of 3 unlikely allies." Look for unlikely allies or partners because that will generate more media attention. Kare says, "I believe that partnerships are a load of fun, are satisfying for everyone, and can make you much more money." An example of 3 unlikely partners would be a group of overweight medical doctors, a manufacturer of pedometers, and Splenda, the low-calorie sweetener. They can band together to promote walking, and provide improved credibility and trust among clients. Much, much more thought provoking material was covered and this is a "must listen" audio program. The program is 52 minutes. Conversations with Experts is hosted by The Blog Squad: Denise Wakeman and Patsi Krakoff and sponsored by BuildaBetterBlog.com Smart Partnering expert Kare Anderson was our featured guest on the 54th program of Conversations with Experts. She presented many good ideas for finding the right partnership opportunity for your business or practice. Kare suggests focusing on your clients first. Who else serves your target audience? If your goal is to generate more visibility and value to your prospects, find out specifically who they are, where can they be found, and who else is serving them. Mutual benefits for partnerships include fulfilling these 3 functions better: 1. Who has the content or products? 2. Who has the distribution channels, knows how to get the product to the clients 3. Who has the backend functions covered and make it possible to run the business? Often you can benefit from using the "rule of 3 unlikely allies." Look for unlikely allies or partners because that will generate more media attention. Kare says, "I believe that partnerships are a load of fun, are satisfying for everyone, and can make you much more money." An example of 3 unlikely partners would be a group of overweight medical doctors, a manufacturer of pedometers, and Splenda, the low-calorie sweetener. They can band together to promote walking, and provide improved credibility and trust among clients. Much, much more thought provoking material was covered and this is a "must listen" audio program. The program is 52 minutes. Conversations with Experts is hosted by The Blog Squad: Denise Wakeman and Patsi Krakoff and sponsored by BuildaBetterBlog.com tag:odeo.com,2006-08-10,22027145 Thu, 10 Aug 2006 10:53:08 -0700 no Conversations with Experts http://odeo.com/episodes/1525235-Conversations-with-Experts-Steven-E tag:odeo.com,2006-07-20,1525235 Thu, 20 Jul 2006 16:00:15 -0700 no Conversations with Experts http://odeo.com/episodes/22027154-Conversations-with-Experts-Steven-E In a bit of a departure for Conversations with Experts, our 53rd Conversation featured Steven E and Lee Beard of Team Publishing, with us to talk about a specific publishing opportunity. For their popular series Wake Up...Live the Life You Love, Steven and Lee are looking for authors to contribute to their 17th book along with Anthony Robbins and Wayne Dyer, on the subject of "finding your purpose." Team Publishing already has 10 bestsellers to their credit and their program includes a comprehensive marketing training and support to help authors learn how to sell and leverage the book to build professional credibility and build their business. Normal turnaround with a traditional publisher (if you can get a deal with an established publisher) is 12 to 18 months. Each book in the Wake Up series is published in 6 to 8 months. You don't have to be a great writer. Simply write your story, from your heart, in about 1200 words. Their professional editors massage your words to best effect ... In a bit of a departure for Conversations with Experts, our 53rd Conversation featured Steven E and Lee Beard of Team Publishing, with us to talk about a specific publishing opportunity. For their popular series Wake Up...Live the Life You Love, Steven and Lee are looking for authors to contribute to their 17th book along with Anthony Robbins and Wayne Dyer, on the subject of "finding your purpose." Team Publishing already has 10 bestsellers to their credit and their program includes a comprehensive marketing training and support to help authors learn how to sell and leverage the book to build professional credibility and build their business. Normal turnaround with a traditional publisher (if you can get a deal with an established publisher) is 12 to 18 months. Each book in the Wake Up series is published in 6 to 8 months. You don't have to be a great writer. Simply write your story, from your heart, in about 1200 words. Their professional editors massage your words to best effect and to blend with with the rest of the contributions. You benefit by being a co-author with big, established celebrities and have a real, physical book to your credit. Having a published book has been proven to open doors for professionals, writers, speakers, coaches and others. You can get more details aBout their program here: http://www.wakeuplive.com/19/ Audio program is 55 minutes. Conversation with Experts is hosted by The Blog Squad, Denise Wakeman and Patsi Krakoff. In a bit of a departure for Conversations with Experts, our 53rd Conversation featured Steven E and Lee Beard of Team Publishing, with us to talk about a specific publishing opportunity. For their popular series Wake Up...Live the Life You Love, Steven and Lee are looking for authors to contribute to their 17th book along with Anthony Robbins and Wayne Dyer, on the subject of "finding your purpose." Team Publishing already has 10 bestsellers to their credit and their program includes a comprehensive marketing training and support to help authors learn how to sell and leverage the book to build professional credibility and build their business. Normal turnaround with a traditional publisher (if you can get a deal with an established publisher) is 12 to 18 months. Each book in the Wake Up series is published in 6 to 8 months. You don't have to be a great writer. Simply write your story, from your heart, in about 1200 words. Their professional editors massage your words to best effect and to blend with with the rest of the contributions. You benefit by being a co-author with big, established celebrities and have a real, physical book to your credit. Having a published book has been proven to open doors for professionals, writers, speakers, coaches and others. You can get more details aBout their program here: http://www.wakeuplive.com/19/ Audio program is 55 minutes. Conversation with Experts is hosted by The Blog Squad, Denise Wakeman and Patsi Krakoff. tag:odeo.com,2006-07-20,22027154 Thu, 20 Jul 2006 09:00:15 -0700 no Conversations with Experts http://odeo.com/episodes/1505944-Conversation-with-Experts-Penny-Sansevieri tag:odeo.com,2006-07-15,1505944 Sat, 15 Jul 2006 15:37:08 -0700 no Conversations with Experts http://odeo.com/episodes/22027172-Conversation-with-Experts-Penny-Sansevieri Penny Sansevieri, CEO of Author Marketing Experts, was the 52nd guest on Conversations with Experts. [www.amarketingexpert.com] The first, and most important point that Penny stressed for creating a successful book marketing campaign, was to complete a Reader Profile BEFORE anything else. You need to do your Internet research, "cast the net wide" and then refine the list of websites and blogs to whom you will pitch your book. Go for the "big fish" only: post frequently, they stay on point, and their audience matches your reader profile demographics. Research can take anywhere from 48 hours to 10 days. Stats: A study from Columbia University found that 79% of traditional media find experts online. 81% of Americans want to write and publish a book. Over 500 books are published EVERY DAY. Most authors give up on promoting their book after 90 days. A study by the Publishers Marketing Associations shows that it can take an author an average of 2 years to recoup their expenses. Think abou... Penny Sansevieri, CEO of Author Marketing Experts, was the 52nd guest on Conversations with Experts. [www.amarketingexpert.com] The first, and most important point that Penny stressed for creating a successful book marketing campaign, was to complete a Reader Profile BEFORE anything else. You need to do your Internet research, "cast the net wide" and then refine the list of websites and blogs to whom you will pitch your book. Go for the "big fish" only: post frequently, they stay on point, and their audience matches your reader profile demographics. Research can take anywhere from 48 hours to 10 days. Stats: A study from Columbia University found that 79% of traditional media find experts online. 81% of Americans want to write and publish a book. Over 500 books are published EVERY DAY. Most authors give up on promoting their book after 90 days. A study by the Publishers Marketing Associations shows that it can take an author an average of 2 years to recoup their expenses. Think about what else you can sell besides your book that will complement your book. There was so much more. By sending an email to info@amarketingexpert.com you can get Penny's bonus offer: A subscription to her newsletter Top 50 Hot Contacts Reader profile sheet How I made my book an Amazon bestseller Conversations with Experts is hosted by The Blog Squad: Denise Wakeman and Patsi Krakoff. Audio is 52 minutes. Penny Sansevieri, CEO of Author Marketing Experts, was the 52nd guest on Conversations with Experts. [www.amarketingexpert.com] The first, and most important point that Penny stressed for creating a successful book marketing campaign, was to complete a Reader Profile BEFORE anything else. You need to do your Internet research, "cast the net wide" and then refine the list of websites and blogs to whom you will pitch your book. Go for the "big fish" only: post frequently, they stay on point, and their audience matches your reader profile demographics. Research can take anywhere from 48 hours to 10 days. Stats: A study from Columbia University found that 79% of traditional media find experts online. 81% of Americans want to write and publish a book. Over 500 books are published EVERY DAY. Most authors give up on promoting their book after 90 days. A study by the Publishers Marketing Associations shows that it can take an author an average of 2 years to recoup their expenses. Think about what else you can sell besides your book that will complement your book. There was so much more. By sending an email to info@amarketingexpert.com you can get Penny's bonus offer: A subscription to her newsletter Top 50 Hot Contacts Reader profile sheet How I made my book an Amazon bestseller Conversations with Experts is hosted by The Blog Squad: Denise Wakeman and Patsi Krakoff. Audio is 52 minutes. tag:odeo.com,2006-07-15,22027172 Sat, 15 Jul 2006 08:37:08 -0700 no Conversations with Experts http://odeo.com/episodes/1372525-Conversations-with-Experts-Ruth-Klein tag:odeo.com,2006-06-23,1372525 Fri, 23 Jun 2006 00:09:15 -0700 no Conversations with Experts http://odeo.com/episodes/22027175-Conversations-with-Experts-Ruth-Klein Ruth Klein, the De-Stress Diva was our 51st guest and started the Conversation by giving some smart tips about the 5 biggest time robbers during our work day: 1. Checking email first thing in the morning. If you want to stay on track, do not check for at least the first hour. Do your important and creative work before getting distracted by email. 2. Work from a priority list to help keep you focused on what matters most. (See below for the "Rule of Two.") 3. Keep your phone on answering mode. Only make calls during set business development times. Use email instead of calling people when you only want to ask a question to get information. 4. If you are stuck, walk away. Taking a walk, and breathing deeply, will get the blood flowing to your brain. Do not work against your natural energy flow. If you are at your creative peak during the morning, do not use that time for meetings. Use it to create. 5. Do not get lost web surfing. File newsletters for reading during set reading times. T... Ruth Klein, the De-Stress Diva was our 51st guest and started the Conversation by giving some smart tips about the 5 biggest time robbers during our work day: 1. Checking email first thing in the morning. If you want to stay on track, do not check for at least the first hour. Do your important and creative work before getting distracted by email. 2. Work from a priority list to help keep you focused on what matters most. (See below for the "Rule of Two.") 3. Keep your phone on answering mode. Only make calls during set business development times. Use email instead of calling people when you only want to ask a question to get information. 4. If you are stuck, walk away. Taking a walk, and breathing deeply, will get the blood flowing to your brain. Do not work against your natural energy flow. If you are at your creative peak during the morning, do not use that time for meetings. Use it to create. 5. Do not get lost web surfing. File newsletters for reading during set reading times. Tell yourself, "I have the time to do what I need to do." Reframe your to-do list by using the words "Embrace" versus "Tackle." The brain is a big nutrient hog, so make sure you have some protein at breakfast, for sustaining energy. Eat lunch away from your desk. Use 20 minutes of exercise, stretching, breathing to start your day and get the brain energized. The Rule of Two: At some point before your productive period, create your To Do list by asking yourself: "What two tasks (email, phone calls, project tasks) that if I only accomplish these two during the day, will I feel that I've accomplished something at the end of the day?" Focus on completing only those two tasks. Once they're complete, ask the question again to prioritize your next two tasks. Just like there are fixed costs of doing business, you should establish fixed time slots. You need business development call time, where you connect with clients, both current ones and prospects. Identify your time patterns, and establish time slots. Use a month-at-a-glance calendar so you can see your time patterns better. Understand how your personality affects your time management. Extroverts tend to struggle staying focused on reading and writing, while introverts are challenged by networking, phone contacts, and face-to-face interactions. Ruth's gift to you is a copy of the 10 Time Commandments. Coversations with Experts is hosted by The Blog Squad: Denise Wakeman and Patsi Krakoff. The program is 57 minutes. Ruth Klein, the De-Stress Diva was our 51st guest and started the Conversation by giving some smart tips about the 5 biggest time robbers during our work day: 1. Checking email first thing in the morning. If you want to stay on track, do not check for at least the first hour. Do your important and creative work before getting distracted by email. 2. Work from a priority list to help keep you focused on what matters most. (See below for the "Rule of Two.") 3. Keep your phone on answering mode. Only make calls during set business development times. Use email instead of calling people when you only want to ask a question to get information. 4. If you are stuck, walk away. Taking a walk, and breathing deeply, will get the blood flowing to your brain. Do not work against your natural energy flow. If you are at your creative peak during the morning, do not use that time for meetings. Use it to create. 5. Do not get lost web surfing. File newsletters for reading during set reading times. Tell yourself, "I have the time to do what I need to do." Reframe your to-do list by using the words "Embrace" versus "Tackle." The brain is a big nutrient hog, so make sure you have some protein at breakfast, for sustaining energy. Eat lunch away from your desk. Use 20 minutes of exercise, stretching, breathing to start your day and get the brain energized. The Rule of Two: At some point before your productive period, create your To Do list by asking yourself: "What two tasks (email, phone calls, project tasks) that if I only accomplish these two during the day, will I feel that I've accomplished something at the end of the day?" Focus on completing only those two tasks. Once they're complete, ask the question again to prioritize your next two tasks. Just like there are fixed costs of doing business, you should establish fixed time slots. You need business development call time, where you connect with clients, both current ones and prospects. Identify your time patterns, and establish time slots. Use a month-at-a-glance calendar so you can see your time patterns better. Understand how your personality affects your time management. Extroverts tend to struggle staying focused on reading and writing, while introverts are challenged by networking, phone contacts, and face-to-face interactions. Ruth's gift to you is a copy of the 10 Time Commandments. Coversations with Experts is hosted by The Blog Squad: Denise Wakeman and Patsi Krakoff. The program is 57 minutes. tag:odeo.com,2006-06-22,22027175 Thu, 22 Jun 2006 17:09:15 -0700 no Conversations with Experts http://odeo.com/episodes/1364539-Conversation-with-Experts-Paulette-Ensign tag:odeo.com,2006-06-15,1364539 Thu, 15 Jun 2006 17:44:09 -0700 no Conversations with Experts http://odeo.com/episodes/22027178-Conversation-with-Experts-Paulette-Ensign Celebrating our golden Conversation anniversary, we featured the queen of tips booklets, Paulette Ensign. Hard to believe we've done 50 of these Conversations! If you're an independent service professional, an author or a consultant, you must listen to this Conversation. Paulette shared concrete, usable information about how to create and use tips booklets to promote your business. This is do-able. In fact during the Conversation, I kept wondering why I had not yet implemented this simple, effective and powerful tactic to market my own business. Some points covered: 1. Booklets are typically 3.5" x 8.5", fit in a #10 envelope, are 16-24 interior pages, saddle stitched, have minimal graphics with a cover printed on glossy cover stock. 2. Tips booklets should run 3000 to 5000 words. There's no magic formula for the number of tips to include. Best to go by word count. 3. How do you write an effective tip? The first sentence starts with a positive action verb followed by no more than 2 ... Celebrating our golden Conversation anniversary, we featured the queen of tips booklets, Paulette Ensign. Hard to believe we've done 50 of these Conversations! If you're an independent service professional, an author or a consultant, you must listen to this Conversation. Paulette shared concrete, usable information about how to create and use tips booklets to promote your business. This is do-able. In fact during the Conversation, I kept wondering why I had not yet implemented this simple, effective and powerful tactic to market my own business. Some points covered: 1. Booklets are typically 3.5" x 8.5", fit in a #10 envelope, are 16-24 interior pages, saddle stitched, have minimal graphics with a cover printed on glossy cover stock. 2. Tips booklets should run 3000 to 5000 words. There's no magic formula for the number of tips to include. Best to go by word count. 3. How do you write an effective tip? The first sentence starts with a positive action verb followed by no more than 2 sentences that tell why and how. 4. Tell the reader what you want them to do to move forward (don't use "don't). 5. Write about what you're passionate about in your business and/or about the most lucrative aspect of your business. 6. Tips booklets DO create author status; you don't have to publish a traditional book to achieve the same credibility. 7. Use a graphic designer to format your booklet. There are many points of entry for marketing your booklet and using it to promote your business. You'll have to listen to the audio though to hear Paulette's amazing success stories and case studies. Her examples will really help you think "outside the box" about how you can use tips booklets to spread the word about your business. Get lots more info on Paulette's site at http://www.marketwithbooklets.com Conversations with Experts is hosted by Denise Wakeman and Patsi Krakoff and sponsored by Build a Better Blog. Audio is 60 minutes. Celebrating our golden Conversation anniversary, we featured the queen of tips booklets, Paulette Ensign. Hard to believe we've done 50 of these Conversations! If you're an independent service professional, an author or a consultant, you must listen to this Conversation. Paulette shared concrete, usable information about how to create and use tips booklets to promote your business. This is do-able. In fact during the Conversation, I kept wondering why I had not yet implemented this simple, effective and powerful tactic to market my own business. Some points covered: 1. Booklets are typically 3.5" x 8.5", fit in a #10 envelope, are 16-24 interior pages, saddle stitched, have minimal graphics with a cover printed on glossy cover stock. 2. Tips booklets should run 3000 to 5000 words. There's no magic formula for the number of tips to include. Best to go by word count. 3. How do you write an effective tip? The first sentence starts with a positive action verb followed by no more than 2 sentences that tell why and how. 4. Tell the reader what you want them to do to move forward (don't use "don't). 5. Write about what you're passionate about in your business and/or about the most lucrative aspect of your business. 6. Tips booklets DO create author status; you don't have to publish a traditional book to achieve the same credibility. 7. Use a graphic designer to format your booklet. There are many points of entry for marketing your booklet and using it to promote your business. You'll have to listen to the audio though to hear Paulette's amazing success stories and case studies. Her examples will really help you think "outside the box" about how you can use tips booklets to spread the word about your business. Get lots more info on Paulette's site at http://www.marketwithbooklets.com Conversations with Experts is hosted by Denise Wakeman and Patsi Krakoff and sponsored by Build a Better Blog. Audio is 60 minutes. tag:odeo.com,2006-06-15,22027178 Thu, 15 Jun 2006 10:44:09 -0700 no Conversations with Experts http://odeo.com/episodes/1364534-Net-Neutrality-Interview-with-Amazon-com-s-Paul-Misener tag:odeo.com,2006-06-05,1364534 Mon, 05 Jun 2006 23:32:04 -0700 no Conversations with Experts http://odeo.com/episodes/1296091-Net-Neutrality-Interview-with-Amazon-com-s-Paul-Misener tag:odeo.com,2006-06-05,1296091 Mon, 05 Jun 2006 23:32:04 -0700 no Conversations with Experts http://odeo.com/episodes/22027181-Net-Neutrality-Interview-with-Amazon-com-s-Paul-Misener This is a special edition of Conversations with Experts, sponsored by The Blog Squad and The Internet Association of Information Marketers. Does the current legislation in the U.S. House of Representatives affect you and your business? You bet it does! Paul Misener, VP Global Public Policy at Amazon.com, spoke with me for about 25 minutes explaining this complex issue and how it affects business both big and tiny, as well as the consequences for consumers. Take Action! 1. Listen to the interview. 2. Contact your Senators and Representatives letting them know you oppose HR 5252 3. Learn about the issues and spread the word to others in your network. Links: Save the Internet http://savetheinternet.com/ Contact your Congress people: http://www.senate.gov/ or http://www.house.gov/ This is a special edition of Conversations with Experts, sponsored by The Blog Squad and The Internet Association of Information Marketers. Does the current legislation in the U.S. House of Representatives affect you and your business? You bet it does! Paul Misener, VP Global Public Policy at Amazon.com, spoke with me for about 25 minutes explaining this complex issue and how it affects business both big and tiny, as well as the consequences for consumers. Take Action! 1. Listen to the interview. 2. Contact your Senators and Representatives letting them know you oppose HR 5252 3. Learn about the issues and spread the word to others in your network. Links: Save the Internet http://savetheinternet.com/ Contact your Congress people: http://www.senate.gov/ or http://www.house.gov/ This is a special edition of Conversations with Experts, sponsored by The Blog Squad and The Internet Association of Information Marketers. Does the current legislation in the U.S. House of Representatives affect you and your business? You bet it does! Paul Misener, VP Global Public Policy at Amazon.com, spoke with me for about 25 minutes explaining this complex issue and how it affects business both big and tiny, as well as the consequences for consumers. Take Action! 1. Listen to the interview. 2. Contact your Senators and Representatives letting them know you oppose HR 5252 3. Learn about the issues and spread the word to others in your network. Links: Save the Internet http://savetheinternet.com/ Contact your Congress people: http://www.senate.gov/ or http://www.house.gov/ tag:odeo.com,2006-06-05,22027181 Mon, 05 Jun 2006 16:32:04 -0700 no Conversations with Experts http://odeo.com/episodes/1160201-Conversations-with-Experts-Kelly-O-Neil tag:odeo.com,2006-05-11,1160201 Thu, 11 May 2006 18:24:40 -0700 no Conversations with Experts http://odeo.com/episodes/1364532-Conversations-with-Experts-Kelly-O-Neil tag:odeo.com,2006-05-11,1364532 Thu, 11 May 2006 18:24:40 -0700 no Conversations with Experts http://odeo.com/episodes/22027185-Conversations-with-Experts-Kelly-O-Neil Business strategist Kelly O'Neil was our 48th guest on Conversations with Experts. The Conversation covered the 5 primary elements to achieve business mastery: 1. Develop a success mindset 2. Design your success 3. Create systems for success 4. Know, love and trust your customer 5. Create consistent (automatic) marketing and promotion systems. Kelly packed a lot of great tips and strategies in the Conversation. Some that stand out are: A few character traits of highly success people are that they: set and play by their own rules; easily and effectively overcome obstacles; have persistence, focus and unstoppable drive; constantly seek mastery to better themselves. The best way to predict your future is to create your future and the best way to do that is to create a 3 year vision plan. And, surround yourself with excellence. As for marketing and promotion, follow the 3 C's: consistency, clarity and collaboration. Do you have a consistent marketing plan that you IMPLEMENT? Or are you ... Business strategist Kelly O'Neil was our 48th guest on Conversations with Experts. The Conversation covered the 5 primary elements to achieve business mastery: 1. Develop a success mindset 2. Design your success 3. Create systems for success 4. Know, love and trust your customer 5. Create consistent (automatic) marketing and promotion systems. Kelly packed a lot of great tips and strategies in the Conversation. Some that stand out are: A few character traits of highly success people are that they: set and play by their own rules; easily and effectively overcome obstacles; have persistence, focus and unstoppable drive; constantly seek mastery to better themselves. The best way to predict your future is to create your future and the best way to do that is to create a 3 year vision plan. And, surround yourself with excellence. As for marketing and promotion, follow the 3 C's: consistency, clarity and collaboration. Do you have a consistent marketing plan that you IMPLEMENT? Or are you practicing the "hope and pray method" of marketing? Plan what you're going to accomplish each month and set up the automatic systems to make it happen. (We recommend KickStartCart for your marketing and database management.) Kelly offered many more highly practical tips and advice. You can check out her website and subscribe to her ezine at http://www.uplevelstrategies.com (you get the opportunity for a free 30 minutes coaching session when you subscribe). The audio program is 59 minutes. Conversations with Experts is hosted by The Blog Squad, Denise Wakeman and Patsi Krakoff. Business strategist Kelly O'Neil was our 48th guest on Conversations with Experts. The Conversation covered the 5 primary elements to achieve business mastery: 1. Develop a success mindset 2. Design your success 3. Create systems for success 4. Know, love and trust your customer 5. Create consistent (automatic) marketing and promotion systems. Kelly packed a lot of great tips and strategies in the Conversation. Some that stand out are: A few character traits of highly success people are that they: set and play by their own rules; easily and effectively overcome obstacles; have persistence, focus and unstoppable drive; constantly seek mastery to better themselves. The best way to predict your future is to create your future and the best way to do that is to create a 3 year vision plan. And, surround yourself with excellence. As for marketing and promotion, follow the 3 C's: consistency, clarity and collaboration. Do you have a consistent marketing plan that you IMPLEMENT? Or are you practicing the "hope and pray method" of marketing? Plan what you're going to accomplish each month and set up the automatic systems to make it happen. (We recommend KickStartCart for your marketing and database management.) Kelly offered many more highly practical tips and advice. You can check out her website and subscribe to her ezine at http://www.uplevelstrategies.com (you get the opportunity for a free 30 minutes coaching session when you subscribe). The audio program is 59 minutes. Conversations with Experts is hosted by The Blog Squad, Denise Wakeman and Patsi Krakoff. tag:odeo.com,2006-05-11,22027185 Thu, 11 May 2006 11:24:40 -0700 no Conversations with Experts http://odeo.com/episodes/1364530-Conversation-with-Experts-Joan-Stewart tag:odeo.com,2006-05-05,1364530 Fri, 05 May 2006 15:36:47 -0700 no Conversations with Experts http://odeo.com/episodes/1148533-Conversation-with-Experts-Joan-Stewart tag:odeo.com,2006-05-05,1148533 Fri, 05 May 2006 15:36:47 -0700 no Conversations with Experts http://odeo.com/episodes/22027189-Conversation-with-Experts-Joan-Stewart Joan Stewart, The Publicity Hound was the 47th Expert featured on Conversations with Experts. This was an 82 minute interview covering the range from why it's important to call yourself an expert to finding and approaching journalists to publishing articles in magazines and trade publications. Joan graciously provided links to some important documents you can use to determine where you are in the "expertise" ladder and how to write a "how-to" article. Following are only a few of the many nuggets Joan shared with the audience: 1. You may be more of an expert than you think. It's important to call yourself an expert and use that label everywhere in your emails and on your websites and blogs. The media will call on you as an expert, because they often need people in fast, and who ever answers the phone will be their expert. 2. When you start a media-relationship campaign, do not start with hundreds or thousands of media outlets. Select the top 10 media outlets likely to respond to you,... Joan Stewart, The Publicity Hound was the 47th Expert featured on Conversations with Experts. This was an 82 minute interview covering the range from why it's important to call yourself an expert to finding and approaching journalists to publishing articles in magazines and trade publications. Joan graciously provided links to some important documents you can use to determine where you are in the "expertise" ladder and how to write a "how-to" article. Following are only a few of the many nuggets Joan shared with the audience: 1. You may be more of an expert than you think. It's important to call yourself an expert and use that label everywhere in your emails and on your websites and blogs. The media will call on you as an expert, because they often need people in fast, and who ever answers the phone will be their expert. 2. When you start a media-relationship campaign, do not start with hundreds or thousands of media outlets. Select the top 10 media outlets likely to respond to you, and build relationships with these people BEFORE you start pitching to them. 3. Become a resource to the media, offering them information. Use this phrase: "How can I help you?" Joan says this is the most important question you can ask a person in the media. 4. Get back issues of magazines and become familiar with the kinds of stories they use. One of the best resources is the Publisher's Column, or the Editor's Letter. Familiarize yourself with the style and subject matter of the writer you're contacting. 5. Create your own holiday or piggyback your event on someone else's holiday. You can create a holiday at Chases Calendar of Events at www.chases.com 6. Use Craigslist.org to post your events. Want more? And there was so, so much more, listen to the audio program and have your pen and paper ready to take lots of notes. Resources from Joan: Google Alerts video: http://publicityhound.net/?p=331 White Paper on expertise and the how-to article on how to write how-to articles. http://www.PublicityHound.com/ExpertiseWhitePaper.htm More info about Joan's book "How to Be a Kick-Butt Publicity Hound" at http://www.theblogsquadrecommends.com Conversations with Experts is hosted by The Blog Squad: Denise Wakeman and Patsi Krakoff. Audio program is 82 minutes. Joan Stewart, The Publicity Hound was the 47th Expert featured on Conversations with Experts. This was an 82 minute interview covering the range from why it's important to call yourself an expert to finding and approaching journalists to publishing articles in magazines and trade publications. Joan graciously provided links to some important documents you can use to determine where you are in the "expertise" ladder and how to write a "how-to" article. Following are only a few of the many nuggets Joan shared with the audience: 1. You may be more of an expert than you think. It's important to call yourself an expert and use that label everywhere in your emails and on your websites and blogs. The media will call on you as an expert, because they often need people in fast, and who ever answers the phone will be their expert. 2. When you start a media-relationship campaign, do not start with hundreds or thousands of media outlets. Select the top 10 media outlets likely to respond to you, and build relationships with these people BEFORE you start pitching to them. 3. Become a resource to the media, offering them information. Use this phrase: "How can I help you?" Joan says this is the most important question you can ask a person in the media. 4. Get back issues of magazines and become familiar with the kinds of stories they use. One of the best resources is the Publisher's Column, or the Editor's Letter. Familiarize yourself with the style and subject matter of the writer you're contacting. 5. Create your own holiday or piggyback your event on someone else's holiday. You can create a holiday at Chases Calendar of Events at www.chases.com 6. Use Craigslist.org to post your events. Want more? And there was so, so much more, listen to the audio program and have your pen and paper ready to take lots of notes. Resources from Joan: Google Alerts video: http://publicityhound.net/?p=331 White Paper on expertise and the how-to article on how to write how-to articles. http://www.PublicityHound.com/ExpertiseWhitePaper.htm More info about Joan's book "How to Be a Kick-Butt Publicity Hound" at http://www.theblogsquadrecommends.com Conversations with Experts is hosted by The Blog Squad: Denise Wakeman and Patsi Krakoff. Audio program is 82 minutes. tag:odeo.com,2006-05-05,22027189 Fri, 05 May 2006 08:36:47 -0700 no Conversations with Experts http://odeo.com/episodes/1364526-Conversation-with-Experts-Lee-Odden tag:odeo.com,2006-04-27,1364526 Thu, 27 Apr 2006 21:49:39 -0700 no Conversations with Experts http://odeo.com/episodes/1104009-Conversation-with-Experts-Lee-Odden tag:odeo.com,2006-04-27,1104009 Thu, 27 Apr 2006 21:49:39 -0700 no Conversations with Experts http://odeo.com/episodes/22027193-Conversation-with-Experts-Lee-Odden Conversation #46 featured Lee Odden, President of TopRank Online Marketing. Our topic was "Search Engine Optimization with Blogs and Press Releases." Search Engine Optimization, or SEO, is one of those topics where I get lost. There is so much to it and it changes all the time. Lee really helped clarify how search engines work, what they're looking for, and how to use blogs and press releases to get links and drive traffic. Lee shared a lot of great tips about how to optimize your blog: **Use keywords in your blog post title **Use keywords in your category titles **If you can, hard code key words into your template in the title bar **Use subscription buttons **Make sure you ping the blog search engines after each post **Link to older posts if they're relevant to what you're writing use anchor text in your links **link out to resources The rule of thumb is "if it adds value to the user experience, then it's good for search engines." I cannot cover the full content of this Conversatio... Conversation #46 featured Lee Odden, President of TopRank Online Marketing. Our topic was "Search Engine Optimization with Blogs and Press Releases." Search Engine Optimization, or SEO, is one of those topics where I get lost. There is so much to it and it changes all the time. Lee really helped clarify how search engines work, what they're looking for, and how to use blogs and press releases to get links and drive traffic. Lee shared a lot of great tips about how to optimize your blog: **Use keywords in your blog post title **Use keywords in your category titles **If you can, hard code key words into your template in the title bar **Use subscription buttons **Make sure you ping the blog search engines after each post **Link to older posts if they're relevant to what you're writing use anchor text in your links **link out to resources The rule of thumb is "if it adds value to the user experience, then it's good for search engines." I cannot cover the full content of this Conversation. You'll just have to listen to it. And, visit Lee's blog at http://www.marketingblog.com. Lots of excellent blog seo content there. Conversations with Experts is hosted by The Blog Squad: Denise Wakeman and Patsi Krakoff. Audio program is 61 minutes. Conversation #46 featured Lee Odden, President of TopRank Online Marketing. Our topic was "Search Engine Optimization with Blogs and Press Releases." Search Engine Optimization, or SEO, is one of those topics where I get lost. There is so much to it and it changes all the time. Lee really helped clarify how search engines work, what they're looking for, and how to use blogs and press releases to get links and drive traffic. Lee shared a lot of great tips about how to optimize your blog: **Use keywords in your blog post title **Use keywords in your category titles **If you can, hard code key words into your template in the title bar **Use subscription buttons **Make sure you ping the blog search engines after each post **Link to older posts if they're relevant to what you're writing use anchor text in your links **link out to resources The rule of thumb is "if it adds value to the user experience, then it's good for search engines." I cannot cover the full content of this Conversation. You'll just have to listen to it. And, visit Lee's blog at http://www.marketingblog.com. Lots of excellent blog seo content there. Conversations with Experts is hosted by The Blog Squad: Denise Wakeman and Patsi Krakoff. Audio program is 61 minutes. tag:odeo.com,2006-04-27,22027193 Thu, 27 Apr 2006 13:49:39 -0700 no Conversations with Experts http://odeo.com/episodes/1364525-Conversation-with-Experts-Alexandria-Brown tag:odeo.com,2006-04-20,1364525 Thu, 20 Apr 2006 18:08:37 -0700 no Conversations with Experts http://odeo.com/episodes/1072454-Conversation-with-Experts-Alexandria-Brown tag:odeo.com,2006-04-20,1072454 Thu, 20 Apr 2006 18:08:37 -0700 no Conversations with Experts http://odeo.com/episodes/22027198-Conversation-with-Experts-Alexandria-Brown Our 45th Conversation featured The Ezine Queen, Alexandria Brown, discussing 7 ways to build your email list. This is a perennial problem for most people using email to market their business. How do you get more, better qualified people to subscribe to your list? Ali's 7 step plan include: 1. Plan for growth - lay the foundation with a a list management system (Kick Start Cart) 2. Start with the people you know 3. Make sure your website can capture email addresses on every page 4. Get visitors to your site by knowing your target niche - you need to know who you are after before you can use pay per click, co-registration or optimize your site; viral movie 5. Use articles to drive people to your site - make sure you have a compelling headline/title for your articles and submit to article directories 6. Advertise on other targeted ezines 7. Go offline to generate leads - direct mail, postcards "The fortune is in the follow-up" and consistent persistence is key to building your list. In... Our 45th Conversation featured The Ezine Queen, Alexandria Brown, discussing 7 ways to build your email list. This is a perennial problem for most people using email to market their business. How do you get more, better qualified people to subscribe to your list? Ali's 7 step plan include: 1. Plan for growth - lay the foundation with a a list management system (Kick Start Cart) 2. Start with the people you know 3. Make sure your website can capture email addresses on every page 4. Get visitors to your site by knowing your target niche - you need to know who you are after before you can use pay per click, co-registration or optimize your site; viral movie 5. Use articles to drive people to your site - make sure you have a compelling headline/title for your articles and submit to article directories 6. Advertise on other targeted ezines 7. Go offline to generate leads - direct mail, postcards "The fortune is in the follow-up" and consistent persistence is key to building your list. Info about Ali Brown's Boost Your Business with Ezines and her List Building Report is at http://www.theblogsquadrecommends.com Other URLs mentioned in the Conversation: KickStartCart: http://snipurl.com/Pick_a_Cart http://www.salesdivas.com http://www.queenpopup.com http://www.queenmovies.com http://www.yourstorymovie.com http://www.modernpostcard.com The audio program is 63 minutes. Conversations with Experts is hosted by The Blog Squad: Denise Wakeman and Patsi Krakoff. Our 45th Conversation featured The Ezine Queen, Alexandria Brown, discussing 7 ways to build your email list. This is a perennial problem for most people using email to market their business. How do you get more, better qualified people to subscribe to your list? Ali's 7 step plan include: 1. Plan for growth - lay the foundation with a a list management system (Kick Start Cart) 2. Start with the people you know 3. Make sure your website can capture email addresses on every page 4. Get visitors to your site by knowing your target niche - you need to know who you are after before you can use pay per click, co-registration or optimize your site; viral movie 5. Use articles to drive people to your site - make sure you have a compelling headline/title for your articles and submit to article directories 6. Advertise on other targeted ezines 7. Go offline to generate leads - direct mail, postcards "The fortune is in the follow-up" and consistent persistence is key to building your list. Info about Ali Brown's Boost Your Business with Ezines and her List Building Report is at http://www.theblogsquadrecommends.com Other URLs mentioned in the Conversation: KickStartCart: http://snipurl.com/Pick_a_Cart http://www.salesdivas.com http://www.queenpopup.com http://www.queenmovies.com http://www.yourstorymovie.com http://www.modernpostcard.com The audio program is 63 minutes. Conversations with Experts is hosted by The Blog Squad: Denise Wakeman and Patsi Krakoff. tag:odeo.com,2006-04-20,22027198 Thu, 20 Apr 2006 10:08:37 -0700 no Conversations with Experts http://odeo.com/episodes/1364524-The-Blog-Squad-Jumps-In tag:odeo.com,2006-04-13,1364524 Thu, 13 Apr 2006 22:30:18 -0700 no Conversations with Experts http://odeo.com/episodes/1011684-The-Blog-Squad-Jumps-In tag:odeo.com,2006-04-13,1011684 Thu, 13 Apr 2006 22:30:18 -0700 no Conversations with Experts http://odeo.com/episodes/22027201-The-Blog-Squad-Jumps-In This week's Conversation hit a small bump in the road when for the first time ever -- on our first anniversary of Conversations with Experts, our guest did not show up. Never fear though, The Blog Squad rushed to the rescue and gave a recap of their weekend at The Great Internet Marketing Retreat Center with Tom Antion. After that, there was an open discussion ranging from branding, blogs, article directories and search. Some sites mentioned were: www.shortkeys.com www.dietarticles.info wwww.prweb.com Plus two strong book recommendations: The Search by John Battelle Growing Your Business with Google by Dave Taylor. The audio is 57 minutes. This week's Conversation hit a small bump in the road when for the first time ever -- on our first anniversary of Conversations with Experts, our guest did not show up. Never fear though, The Blog Squad rushed to the rescue and gave a recap of their weekend at The Great Internet Marketing Retreat Center with Tom Antion. After that, there was an open discussion ranging from branding, blogs, article directories and search. Some sites mentioned were: www.shortkeys.com www.dietarticles.info wwww.prweb.com Plus two strong book recommendations: The Search by John Battelle Growing Your Business with Google by Dave Taylor. The audio is 57 minutes. This week's Conversation hit a small bump in the road when for the first time ever -- on our first anniversary of Conversations with Experts, our guest did not show up. Never fear though, The Blog Squad rushed to the rescue and gave a recap of their weekend at The Great Internet Marketing Retreat Center with Tom Antion. After that, there was an open discussion ranging from branding, blogs, article directories and search. Some sites mentioned were: www.shortkeys.com www.dietarticles.info wwww.prweb.com Plus two strong book recommendations: The Search by John Battelle Growing Your Business with Google by Dave Taylor. The audio is 57 minutes. tag:odeo.com,2006-04-13,22027201 Thu, 13 Apr 2006 14:30:18 -0700 no Conversations with Experts http://odeo.com/episodes/1364523-Conversations-with-Experts-Scott-Ginsberg tag:odeo.com,2006-04-06,1364523 Thu, 06 Apr 2006 19:08:07 -0700 no Conversations with Experts http://odeo.com/episodes/1011683-Conversations-with-Experts-Scott-Ginsberg tag:odeo.com,2006-04-06,1011683 Thu, 06 Apr 2006 19:08:07 -0700 no Conversations with Experts http://odeo.com/episodes/22027211-Conversations-with-Experts-Scott-Ginsberg The Blog Squad's 44th Conversation featured approachability expert Scott Ginsberg, otherwise known as "that guy with the nametag." He's been wearing a nametag for nearly 6 years, every single day. Scott is also author of The Power of Approachability. Scott covered a lot of ground, specifically around approachability, "owning" a word that reminds everyone of nobody but you, and establishing your web presence. Lots of great tips for finding that word and how to make yourself more approachable in networking situations. Did you know that 70% of ALL business comes from networking? Be prepared for the opportunities! Tip: Always ask this question when you get contacted by the media: "How did you hear about me?" Scott, a man after our own hearts, talked for at least 15 minutes about how and why it's so essential to have a blog to help establish your web presence and how it aids in inter-networking. Good stuff here. Links to some of the sites discussed: Scott's blog: http://www.hellomynameis... The Blog Squad's 44th Conversation featured approachability expert Scott Ginsberg, otherwise known as "that guy with the nametag." He's been wearing a nametag for nearly 6 years, every single day. Scott is also author of The Power of Approachability. Scott covered a lot of ground, specifically around approachability, "owning" a word that reminds everyone of nobody but you, and establishing your web presence. Lots of great tips for finding that word and how to make yourself more approachable in networking situations. Did you know that 70% of ALL business comes from networking? Be prepared for the opportunities! Tip: Always ask this question when you get contacted by the media: "How did you hear about me?" Scott, a man after our own hearts, talked for at least 15 minutes about how and why it's so essential to have a blog to help establish your web presence and how it aids in inter-networking. Good stuff here. Links to some of the sites discussed: Scott's blog: http://www.hellomynameisblog.com Tons of articles on approachability, by Scott: http://www.hellomynameisscott.com MySpace: http://www.myspace.com Squidoo: http://www.squidoo.com/ The audio program is 59 minutes. Conversations with Experts is hosted by The Blog Squad: Denise Wakeman and Patsi Krakoff. The Blog Squad's 44th Conversation featured approachability expert Scott Ginsberg, otherwise known as "that guy with the nametag." He's been wearing a nametag for nearly 6 years, every single day. Scott is also author of The Power of Approachability. Scott covered a lot of ground, specifically around approachability, "owning" a word that reminds everyone of nobody but you, and establishing your web presence. Lots of great tips for finding that word and how to make yourself more approachable in networking situations. Did you know that 70% of ALL business comes from networking? Be prepared for the opportunities! Tip: Always ask this question when you get contacted by the media: "How did you hear about me?" Scott, a man after our own hearts, talked for at least 15 minutes about how and why it's so essential to have a blog to help establish your web presence and how it aids in inter-networking. Good stuff here. Links to some of the sites discussed: Scott's blog: http://www.hellomynameisblog.com Tons of articles on approachability, by Scott: http://www.hellomynameisscott.com MySpace: http://www.myspace.com Squidoo: http://www.squidoo.com/ The audio program is 59 minutes. Conversations with Experts is hosted by The Blog Squad: Denise Wakeman and Patsi Krakoff. tag:odeo.com,2006-04-06,22027211 Thu, 06 Apr 2006 11:08:07 -0700 no Conversations with Experts http://odeo.com/episodes/22147798-Conversations-with-Experts-Scott-Ginsberg The Blog Squad's 44th Conversation featured approachability expert Scott Ginsberg, otherwise known as "that guy with the nametag." He's been wearing a nametag for nearly 6 years, every single day. Scott is also author of The Power of Approachability. Scott covered a lot of ground, specifically around approachability, "owning" a word that reminds everyone of nobody but you, and establishing your web presence. Lots of great tips for finding that word and how to make yourself more approachable in networking situations. Did you know that 70% of ALL business comes from networking? Be prepared for the opportunities! Tip: Always ask this question when you get contacted by the media: "How did you hear about me?" Scott, a man after our own hearts, talked for at least 15 minutes about how and why it's so essential to have a blog to help establish your web presence and how it aids in inter-networking. Good stuff here. Links to some of the sites discussed: Scott's blog: http://www.hellomynameis... The Blog Squad's 44th Conversation featured approachability expert Scott Ginsberg, otherwise known as "that guy with the nametag." He's been wearing a nametag for nearly 6 years, every single day. Scott is also author of The Power of Approachability. Scott covered a lot of ground, specifically around approachability, "owning" a word that reminds everyone of nobody but you, and establishing your web presence. Lots of great tips for finding that word and how to make yourself more approachable in networking situations. Did you know that 70% of ALL business comes from networking? Be prepared for the opportunities! Tip: Always ask this question when you get contacted by the media: "How did you hear about me?" Scott, a man after our own hearts, talked for at least 15 minutes about how and why it's so essential to have a blog to help establish your web presence and how it aids in inter-networking. Good stuff here. Links to some of the sites discussed: Scott's blog: http://www.hellomynameisblog.com Tons of articles on approachability, by Scott: http://www.hellomynameisscott.com MySpace: http://www.myspace.com Squidoo: http://www.squidoo.com/ The audio program is 59 minutes. Conversations with Experts is hosted by The Blog Squad: Denise Wakeman and Patsi Krakoff. The Blog Squad's 44th Conversation featured approachability expert Scott Ginsberg, otherwise known as "that guy with the nametag." He's been wearing a nametag for nearly 6 years, every single day. Scott is also author of The Power of Approachability. Scott covered a lot of ground, specifically around approachability, "owning" a word that reminds everyone of nobody but you, and establishing your web presence. Lots of great tips for finding that word and how to make yourself more approachable in networking situations. Did you know that 70% of ALL business comes from networking? Be prepared for the opportunities! Tip: Always ask this question when you get contacted by the media: "How did you hear about me?" Scott, a man after our own hearts, talked for at least 15 minutes about how and why it's so essential to have a blog to help establish your web presence and how it aids in inter-networking. Good stuff here. Links to some of the sites discussed: Scott's blog: http://www.hellomynameisblog.com Tons of articles on approachability, by Scott: http://www.hellomynameisscott.com MySpace: http://www.myspace.com Squidoo: http://www.squidoo.com/ The audio program is 59 minutes. Conversations with Experts is hosted by The Blog Squad: Denise Wakeman and Patsi Krakoff. tag:odeo.com,2006-04-06,22147798 Thu, 06 Apr 2006 11:03:02 -0700 no Conversations with Experts http://odeo.com/episodes/1364521-Conversations-with-Experts-Christopher-Knight tag:odeo.com,2006-03-17,1364521 Fri, 17 Mar 2006 01:02:36 -0800 no Conversations with Experts http://odeo.com/episodes/1011682-Conversations-with-Experts-Christopher-Knight tag:odeo.com,2006-03-17,1011682 Fri, 17 Mar 2006 01:02:36 -0800 no Conversations with Experts