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    <title>Matthew@b4bconference.com</title>
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    <itunes:summary>Matthew@b4bconference.com&amp;#8217;s channel</itunes:summary>
    <itunes:subtitle>Matthew@b4bconference.com&amp;#8217;s channel</itunes:subtitle>
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    <ttl>40</ttl>
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    <pubDate>Fri, 19 Oct 2007 12:37:55 -0700</pubDate>
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      <title>B4BConference #4: Malcolm Atherton</title>
      <link>http://odeo.com/episodes/17143773-B4BConference-4-Malcolm-Atherton</link>
      <description>In episode #4 we interview BusinessWire&#8217;s Malcolm Atherton. Malcolm gives some insight in how the tried and true press release is changing for the social web, how bloggers are now empowered to consume information in ways traditionally only accessible to journalists, and how BusinessWire is aiding those transitions.</description>
      <itunes:subtitle>In episode #4 we interview BusinessWire&#8217;s Malcolm Atherton. Malcolm gives some insight in how the tried and true press release is changing for the social web, how bloggers are now empowered to consume information in ways traditionally only accessible to journalists, and how BusinessWire is aiding those transitions.</itunes:subtitle>
      <itunes:summary>In episode #4 we interview BusinessWire&#8217;s Malcolm Atherton. Malcolm gives some insight in how the tried and true press release is changing for the social web, how bloggers are now empowered to consume information in ways traditionally only accessible to journalists, and how BusinessWire is aiding those transitions.</itunes:summary>
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      <pubDate>Fri, 19 Oct 2007 12:37:55 -0700</pubDate>
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      <itunes:keywords>Business, Blogging, news release, press releases, malcolm atherton</itunes:keywords>
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      <title>B4BConference #3: Liz Strauss</title>
      <link>http://odeo.com/episodes/17118193-B4BConference-3-Liz-Strauss</link>
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      <pubDate>Sun, 14 Oct 2007 05:26:09 -0700</pubDate>
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      <title>B4BConference #3: Liz Strauss</title>
      <link>http://odeo.com/episodes/17118213-B4BConference-3-Liz-Strauss</link>
      <description>Episode #3 from the Blogging for Business (B4B) Conference. In this show Liz Strauss, Eaton Web&#8217;s &#8216;Most Influential Relationship Blogger on the Internet&#8217; previews the essential keys for making a business &#8216;sticky&#8217;.</description>
      <itunes:subtitle>Episode #3 from the Blogging for Business (B4B) Conference. In this show Liz Strauss, Eaton Web&#8217;s &#8216;Most Influential Relationship Blogger on the Internet&#8217; previews the essential keys for making a business &#8216;sticky&#8217;.</itunes:subtitle>
      <itunes:summary>Episode #3 from the Blogging for Business (B4B) Conference. In this show Liz Strauss, Eaton Web&#8217;s &#8216;Most Influential Relationship Blogger on the Internet&#8217; previews the essential keys for making a business &#8216;sticky&#8217;.</itunes:summary>
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      <pubDate>Sat, 13 Oct 2007 22:33:19 -0700</pubDate>
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      <itunes:keywords>conference, Business, Relationships, Blogging, Community, liz strauss</itunes:keywords>
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      <title>B4BConference #2: Lindsey Pollak</title>
      <link>http://odeo.com/episodes/17098383-B4BConference-2-Lindsey-Pollak</link>
      <description>Episode #2 from the Blogging for Business (B4B) Conference. In this show Lindsey Pollak, author and noted Generation Y expert, hints at the trials and tribulations of marketing to a technology savvy crowd. She previews her upcoming talk and makes a strong argument why it is a must-see addition to the 2007 Blogging for Business Conference.</description>
      <itunes:subtitle>Episode #2 from the Blogging for Business (B4B) Conference. In this show Lindsey Pollak, author and noted Generation Y expert, hints at the trials and tribulations of marketing to a technology savvy crowd. She previews her upcoming talk and makes a strong argument why it is a must-see addition to the 2007 Blogging for Business Conference.</itunes:subtitle>
      <itunes:summary>Episode #2 from the Blogging for Business (B4B) Conference. In this show Lindsey Pollak, author and noted Generation Y expert, hints at the trials and tribulations of marketing to a technology savvy crowd. She previews her upcoming talk and makes a strong argument why it is a must-see addition to the 2007 Blogging for Business Conference.</itunes:summary>
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      <pubDate>Wed, 10 Oct 2007 20:50:29 -0700</pubDate>
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      <itunes:keywords>conference, Business, Blogging, marketing, gen y, generation y, lindsey pollak</itunes:keywords>
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      <title>B4BConference #1: Wendy Piersall</title>
      <link>http://odeo.com/episodes/17069823-B4BConference-1-Wendy-Piersall</link>
      <description>This is the first in several podcasts from the Blogging for Business (B4B) Conference. In show #1 I interview Wendy Piersall, entrepreneur extroadinare and driving force behind emomsathome.com. We cover the motivations behind business blogging, how to measure success, and her upcoming keynote at the Blogging for Business Conference October 22nd in Salt Lake City, UT. For more information go to http://b4bconference.com .</description>
      <itunes:subtitle>This is the first in several podcasts from the Blogging for Business (B4B) Conference. In show #1 I interview Wendy Piersall, entrepreneur extroadinare and driving force behind emomsathome.com. We cover the motivations behind business blogging, how to measure success, and her upcoming keynote at the Blogging for Business Conference October 22nd in Salt Lake City, UT. For more information go to http://b4bconference.com .</itunes:subtitle>
      <itunes:summary>This is the first in several podcasts from the Blogging for Business (B4B) Conference. In show #1 I interview Wendy Piersall, entrepreneur extroadinare and driving force behind emomsathome.com. We cover the motivations behind business blogging, how to measure success, and her upcoming keynote at the Blogging for Business Conference October 22nd in Salt Lake City, UT. For more information go to http://b4bconference.com .</itunes:summary>
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      <pubDate>Mon, 08 Oct 2007 21:41:14 -0700</pubDate>
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      <itunes:keywords>Business, Blogging, Entrepreneurship, b4bconference, matthew reinbold, wendy piersall</itunes:keywords>
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