http://odeo.com/channels/5076-Business-Coach-Podcast no Business Training, Leadership and Development by the Business Plan Coach Business Training, Leadership and Development by the Business Plan Coach Business tips and traps for buisness owners and business coaches. en 40 Fri, 15 Sep 2006 06:16:58 -0700 Fri, 15 Sep 2006 06:16:58 -0700 Business http://odeo.com/episodes/2351829-I-have-started-a-new-podcast tag:odeo.com,2006-09-15,2351829 Fri, 15 Sep 2006 06:16:58 -0700 no Business Coach Podcast http://odeo.com/episodes/22032033-I-have-started-a-new-podcast I wanted to let you know that I have staryed a new podcast. It is called “Daily Thoughts for Business“. It is a daily podcast of short, inspirational, and thought provoking ideas to brighten your day and help you grow your business. I plan to keep the length to 5-10 minutes. Short, sweet and to the point. MP3 File The Feedburner Feed is here. I wanted to let you know that I have staryed a new podcast. It is called “Daily Thoughts for Business“. It is a daily podcast of short, inspirational, and thought provoking ideas to brighten your day and help you grow your business. I plan to keep the length to 5-10 minutes. Short, sweet and to the point. MP3 File The Feedburner Feed is here. I wanted to let you know that I have staryed a new podcast. It is called “Daily Thoughts for Business“. It is a daily podcast of short, inspirational, and thought provoking ideas to brighten your day and help you grow your business. I plan to keep the length to 5-10 minutes. Short, sweet and to the point. MP3 File The Feedburner Feed is here. tag:odeo.com,2006-09-14,22032033 Thu, 14 Sep 2006 23:16:58 -0700 no Business Coach Podcast Special Edition http://odeo.com/episodes/1774452-Innovation-Fear-and-Their-Role-in-Buying-a-Business tag:odeo.com,2006-08-23,1774452 Wed, 23 Aug 2006 19:41:20 -0700 no Business Coach Podcast http://odeo.com/episodes/1929531-Reduce-Your-Risk-When-Buying-a-Buisness tag:odeo.com,2006-05-01,1929531 Mon, 01 May 2006 17:45:35 -0700 no Business Coach Podcast http://odeo.com/episodes/1929530-Buying-a-Solo-Consulting-accounting-insurance-business tag:odeo.com,2006-04-14,1929530 Fri, 14 Apr 2006 18:47:58 -0700 no Business Coach Podcast http://odeo.com/episodes/1929529-Buying-a-Business-Obstacles-and-Deal-Breakers tag:odeo.com,2006-04-11,1929529 Tue, 11 Apr 2006 16:05:17 -0700 no Business Coach Podcast http://odeo.com/episodes/1929526-The-Goodwill-Controversy tag:odeo.com,2006-04-10,1929526 Mon, 10 Apr 2006 20:28:49 -0700 no Business Coach Podcast http://odeo.com/episodes/1929525-Ask-Better-Questions-Audio-Commentary tag:odeo.com,2006-04-06,1929525 Thu, 06 Apr 2006 18:26:05 -0700 no Business Coach Podcast http://odeo.com/episodes/1929524-Suspend-Disbelief-Commentary tag:odeo.com,2006-04-06,1929524 Thu, 06 Apr 2006 17:43:11 -0700 no Business Coach Podcast http://odeo.com/episodes/878391-Can-entrepreneurship-be-taught-Buying-a-business-podcast tag:odeo.com,2006-03-12,878391 Sun, 12 Mar 2006 03:41:57 -0800 no Business Coach Podcast http://odeo.com/episodes/852546-Long-Term-Vision-Buying-a-Business-Podcast tag:odeo.com,2006-03-09,852546 Thu, 09 Mar 2006 09:58:11 -0800 no Business Coach Podcast http://odeo.com/episodes/837332-Strengths-and-Structure-Buying-a-Business-Podcast tag:odeo.com,2006-03-05,837332 Sun, 05 Mar 2006 20:19:23 -0800 no Business Coach Podcast http://odeo.com/episodes/792348-Greg-Phil-Buying-a-Business-Podcast tag:odeo.com,2006-02-26,792348 Sun, 26 Feb 2006 21:37:06 -0800 no Business Coach Podcast http://odeo.com/episodes/761725-Avoid-the-Valuation-Trap-Buying-a-Business-Podcast tag:odeo.com,2006-02-20,761725 Mon, 20 Feb 2006 22:17:01 -0800 no Business Coach Podcast http://odeo.com/episodes/631883-Time-Management-7-Steps-to-Achieving-the-Results-You-Want tag:odeo.com,2006-01-06,631883 Fri, 06 Jan 2006 11:41:26 -0800 no Business Coach Podcast http://odeo.com/episodes/631882-Small-Business-Innovation tag:odeo.com,2005-12-29,631882 Thu, 29 Dec 2005 18:09:01 -0800 no Business Coach Podcast http://odeo.com/episodes/510396-Location-Location-Location-and-Business-News tag:odeo.com,2005-12-13,510396 Tue, 13 Dec 2005 13:48:44 -0800 no Business Coach Podcast http://odeo.com/episodes/420364-Eclipse-Your-Competition-Buying-a-Business-Podcast tag:odeo.com,2005-11-12,420364 Sat, 12 Nov 2005 12:31:22 -0800 no Business Coach Podcast http://odeo.com/episodes/354513-State-of-the-Podcast-Buying-a-Business-Podcast tag:odeo.com,2005-11-01,354513 Tue, 01 Nov 2005 09:46:04 -0800 no Business Coach Podcast http://odeo.com/episodes/308801-Buying-a-Business-Tips-and-Traps-Buying-a-Business-Book-and-Shameless-Self-Promotion tag:odeo.com,2005-10-16,308801 Sun, 16 Oct 2005 11:02:22 -0700 no Business Coach Podcast http://odeo.com/episodes/301972-Meet-Mr-X-He-is-Selling-His-Business-Episode-2 tag:odeo.com,2005-10-12,301972 Wed, 12 Oct 2005 14:25:46 -0700 no Business Coach Podcast http://odeo.com/episodes/301971-Meet-Mr-X-Who-is-Selling-His-Business tag:odeo.com,2005-10-12,301971 Wed, 12 Oct 2005 14:14:04 -0700 no Business Coach Podcast http://odeo.com/episodes/298401-Is-ADD-or-AD-HD-an-Entrepreneurial-Trait-Plus-Four-Amazing-Questions tag:odeo.com,2005-10-11,298401 Tue, 11 Oct 2005 10:18:26 -0700 no Business Coach Podcast http://odeo.com/episodes/292846-Stupid-Human-Tricks-by-Business-Owners tag:odeo.com,2005-10-09,292846 Sun, 09 Oct 2005 17:41:12 -0700 no Business Coach Podcast http://odeo.com/episodes/286275-Buying-a-Business-Podcast-News-Update tag:odeo.com,2005-10-06,286275 Thu, 06 Oct 2005 13:02:54 -0700 no Business Coach Podcast http://odeo.com/episodes/286274-Buying-a-Business-Podcast-Feed-Change-2 tag:odeo.com,2005-09-29,286274 Thu, 29 Sep 2005 08:53:47 -0700 no Business Coach Podcast http://odeo.com/episodes/286273-Buying-a-Business-Podcast-Feed-Changing tag:odeo.com,2005-09-28,286273 Wed, 28 Sep 2005 10:14:25 -0700 no Business Coach Podcast http://odeo.com/episodes/286272-Buying-a-Business-Free-eBook tag:odeo.com,2005-09-20,286272 Tue, 20 Sep 2005 10:37:34 -0700 no Business Coach Podcast http://odeo.com/episodes/286271-Hurricane-Katrina-Public-Service-Announcement tag:odeo.com,2005-09-02,286271 Fri, 02 Sep 2005 12:45:14 -0700 no Business Coach Podcast http://odeo.com/episodes/286270-Confessions-of-an-Entrepreneur-Turned-Business-Coach tag:odeo.com,2005-08-30,286270 Tue, 30 Aug 2005 13:17:11 -0700 no Business Coach Podcast http://odeo.com/episodes/286269-Working-with-Advisors-when-Buying-a-Business tag:odeo.com,2005-08-18,286269 Thu, 18 Aug 2005 15:17:52 -0700 no Business Coach Podcast http://odeo.com/episodes/286268-Eight-Deadly-Sins-of-Self-Employment-Failure-to-Follow-Plan tag:odeo.com,2005-08-14,286268 Sun, 14 Aug 2005 23:03:13 -0700 no Business Coach Podcast http://odeo.com/episodes/286267-Eight-Deadly-Sins-of-Self-Employment tag:odeo.com,2005-08-09,286267 Tue, 09 Aug 2005 07:27:31 -0700 no Business Coach Podcast http://odeo.com/episodes/286266-Freedom-from-the-Box tag:odeo.com,2005-08-08,286266 Mon, 08 Aug 2005 00:00:21 -0700 no Business Coach Podcast http://odeo.com/episodes/122193-Niche-Marketing-with-Podcasting tag:odeo.com,2005-07-30,122193 Sat, 30 Jul 2005 18:50:06 -0700 no Business Coach Podcast http://odeo.com/episodes/22032038-Niche-Marketing-with-Podcasting MP3 File Podscope.com Search engine transcribes audio so you can search by text and listen to a 15 second portion. Music: I Heard On a Podcast - By Cruisebox, From the www.podsafemusicnetwork.com In One Stroke, Podcasting Hits Mainstream - The New York Times Apple clearly considers podcasting an important new audio format - so important, in fact, that you can’t even hide the Podcasts icon in the iTunes music-source list (as you can the Music Store, Radio and Party Shuffle icons). Company executives must be ecstatic that the masses have adopted the term "podcasting" itself, evoking Apple’s most popular product name with every utterance. (Makers of rival players, on the other hand, must be gnashing their teeth and every other body part. According to an article in The Seattle Post-Intelligencer, in fact, Microsoft employees are pointedly using the unappetizing term "blogcast," just so they won’t have to say or type the word Pod.) Nearly 9 out of 10 tee... MP3 File Podscope.com Search engine transcribes audio so you can search by text and listen to a 15 second portion. Music: I Heard On a Podcast - By Cruisebox, From the www.podsafemusicnetwork.com In One Stroke, Podcasting Hits Mainstream - The New York Times Apple clearly considers podcasting an important new audio format - so important, in fact, that you can’t even hide the Podcasts icon in the iTunes music-source list (as you can the Music Store, Radio and Party Shuffle icons). Company executives must be ecstatic that the masses have adopted the term "podcasting" itself, evoking Apple’s most popular product name with every utterance. (Makers of rival players, on the other hand, must be gnashing their teeth and every other body part. According to an article in The Seattle Post-Intelligencer, in fact, Microsoft employees are pointedly using the unappetizing term "blogcast," just so they won’t have to say or type the word Pod.) Nearly 9 out of 10 teens online The number of teenagers using the Internet has grown 24% in the past four years and 87% of those between the ages of 12 and 17 are online. Compared to four years ago, teens’ use of the Internet has intensified and broadened as they log on more often and do more things when they are online, according to a research report from the Pew Internet & American Life Project. Email is seen as a tool for communicating with adults such as teachers, institutions like schools, and as a way to convey lengthy and detailed information to large groups, the researchers found. Meanwhile, instant messaging is used for everyday conversations with friends that range from casual to more serious and private exchanges. Pew said two-thirds of U.S. adults now use the Internet. The research was conducted in October and November of 2004. PDF of the report. Podcasting White Paper Table of Contents: 1. Podcasting Defined 2. The History of this New Media 3. Who is Listening 4. Market Overview 5. Marketing Benefits 6. Podcasting Trends 7. Podcasting Visibility 8. How To Create Podcasts 9. Podcasting Best Practices 10. Corporate Podcasting 11. Technical Overview 12. Podcasting Examples 13. Podcasting Tools 14. Podcasting Resources 15. Summary 1. An additional communication tool for your business. 2. Increased online visibility to your target market. 3. Increased internet visibility from the search engines. 4. Increased internet visibility & traffic from the RSS, Blog & podcasting directories. 5. Communication medium is more powerful than text. This means increased potential results for your marketing message. 6. Improved level of perceived expertise from your target market. 7. Value added offerings to your target market that are only available in audio format. 8. Increased mind share from your target audience. People listen to podcasts while doing other tasks online. They can also take you messaging with them on their portable media player such as an iPod. 9. More frequent touch points and more frequent ?top of mind? participation from your target audience. 10. Increased perception of your product, service, brand or value in customers minds. Niche Marketing Chocolate company focused on a taste… Jerry Swain, Jer’s Handmade Chocolates… Chocolate Peanut Butter Ball MP3 File Podscope.com Search engine transcribes audio so you can search by text and listen to a 15 second portion. Music: I Heard On a Podcast - By Cruisebox, From the www.podsafemusicnetwork.com In One Stroke, Podcasting Hits Mainstream - The New York Times Apple clearly considers podcasting an important new audio format - so important, in fact, that you can’t even hide the Podcasts icon in the iTunes music-source list (as you can the Music Store, Radio and Party Shuffle icons). Company executives must be ecstatic that the masses have adopted the term "podcasting" itself, evoking Apple’s most popular product name with every utterance. (Makers of rival players, on the other hand, must be gnashing their teeth and every other body part. According to an article in The Seattle Post-Intelligencer, in fact, Microsoft employees are pointedly using the unappetizing term "blogcast," just so they won’t have to say or type the word Pod.) Nearly 9 out of 10 teens online The number of teenagers using the Internet has grown 24% in the past four years and 87% of those between the ages of 12 and 17 are online. Compared to four years ago, teens’ use of the Internet has intensified and broadened as they log on more often and do more things when they are online, according to a research report from the Pew Internet & American Life Project. Email is seen as a tool for communicating with adults such as teachers, institutions like schools, and as a way to convey lengthy and detailed information to large groups, the researchers found. Meanwhile, instant messaging is used for everyday conversations with friends that range from casual to more serious and private exchanges. Pew said two-thirds of U.S. adults now use the Internet. The research was conducted in October and November of 2004. PDF of the report. Podcasting White Paper Table of Contents: 1. Podcasting Defined 2. The History of this New Media 3. Who is Listening 4. Market Overview 5. Marketing Benefits 6. Podcasting Trends 7. Podcasting Visibility 8. How To Create Podcasts 9. Podcasting Best Practices 10. Corporate Podcasting 11. Technical Overview 12. Podcasting Examples 13. Podcasting Tools 14. Podcasting Resources 15. Summary 1. An additional communication tool for your business. 2. Increased online visibility to your target market. 3. Increased internet visibility from the search engines. 4. Increased internet visibility & traffic from the RSS, Blog & podcasting directories. 5. Communication medium is more powerful than text. This means increased potential results for your marketing message. 6. Improved level of perceived expertise from your target market. 7. Value added offerings to your target market that are only available in audio format. 8. Increased mind share from your target audience. People listen to podcasts while doing other tasks online. They can also take you messaging with them on their portable media player such as an iPod. 9. More frequent touch points and more frequent ?top of mind? participation from your target audience. 10. Increased perception of your product, service, brand or value in customers minds. Niche Marketing Chocolate company focused on a taste… Jerry Swain, Jer’s Handmade Chocolates… Chocolate Peanut Butter Ball tag:odeo.com,2005-07-30,22032038 Sat, 30 Jul 2005 11:50:06 -0700 no Business Coach Podcast Psychology of Podcasting http://odeo.com/episodes/250332-Niche-Marketing-with-Podcasting tag:odeo.com,2005-07-30,250332 Sat, 30 Jul 2005 03:24:24 -0700 no Business Coach Podcast http://odeo.com/episodes/108411-The-Adoption-of-Podcasting tag:odeo.com,2005-07-23,108411 Sat, 23 Jul 2005 18:29:54 -0700 no Business Coach Podcast http://odeo.com/episodes/22032044-The-Adoption-of-Podcasting In this show: Adoption of Podcasting: what is the impact of technology adoption to podcasting? How should that impact promoting your business using podcasting? MP3 File Book: Crossing the Chasm by Moore. Innovators (I): The enthusiasts who like technology for its own sake. Early Adopters (EA): Those who have the vision to adopt an emerging technology to an opportunity that is important to them. The Chasm (C): Time gap in technology adoption, which is between the early adoptors and the pragmatists. Pragmatists (P) Early Majority: Early majority pragmatists are the solid citizens who do not like to take the risks of pioneering, but are ready to see the advantages of tested technologies. They are the begining of a mass market. Pragmatists (P) Late Majority: Late majority pragmatists, who represent about one-third of available customers, disklike discontinuous innovations and believe in tradition rather than progress. They buy high-technology products reluctantly and do not expect to li... In this show: Adoption of Podcasting: what is the impact of technology adoption to podcasting? How should that impact promoting your business using podcasting? MP3 File Book: Crossing the Chasm by Moore. Innovators (I): The enthusiasts who like technology for its own sake. Early Adopters (EA): Those who have the vision to adopt an emerging technology to an opportunity that is important to them. The Chasm (C): Time gap in technology adoption, which is between the early adoptors and the pragmatists. Pragmatists (P) Early Majority: Early majority pragmatists are the solid citizens who do not like to take the risks of pioneering, but are ready to see the advantages of tested technologies. They are the begining of a mass market. Pragmatists (P) Late Majority: Late majority pragmatists, who represent about one-third of available customers, disklike discontinuous innovations and believe in tradition rather than progress. They buy high-technology products reluctantly and do not expect to like them. Traditionalists (T): Traditionalists (laggards) do not engage with high technology products - except to block them. They perform the valuable service of pointing out regularly the discrepancies between the day-to-day reality of the product and the claims made for it. Where we are Right Now in Podcasting Early Adopter is the focus part of this market right now. Early adopters have the vision to adopt new technology and see that the opportunity is important to them. Advertising and promoting to this audience right now is to deepen customer relationships and prospects that come to your web sites. Music: Release Me by Groove Generator from the podsafemusicnetwork.com In this show: Adoption of Podcasting: what is the impact of technology adoption to podcasting? How should that impact promoting your business using podcasting? MP3 File Book: Crossing the Chasm by Moore. Innovators (I): The enthusiasts who like technology for its own sake. Early Adopters (EA): Those who have the vision to adopt an emerging technology to an opportunity that is important to them. The Chasm (C): Time gap in technology adoption, which is between the early adoptors and the pragmatists. Pragmatists (P) Early Majority: Early majority pragmatists are the solid citizens who do not like to take the risks of pioneering, but are ready to see the advantages of tested technologies. They are the begining of a mass market. Pragmatists (P) Late Majority: Late majority pragmatists, who represent about one-third of available customers, disklike discontinuous innovations and believe in tradition rather than progress. They buy high-technology products reluctantly and do not expect to like them. Traditionalists (T): Traditionalists (laggards) do not engage with high technology products - except to block them. They perform the valuable service of pointing out regularly the discrepancies between the day-to-day reality of the product and the claims made for it. Where we are Right Now in Podcasting Early Adopter is the focus part of this market right now. Early adopters have the vision to adopt new technology and see that the opportunity is important to them. Advertising and promoting to this audience right now is to deepen customer relationships and prospects that come to your web sites. Music: Release Me by Groove Generator from the podsafemusicnetwork.com tag:odeo.com,2005-07-23,22032044 Sat, 23 Jul 2005 11:29:54 -0700 no Business Coach Podcast Psychology of Podcasting http://odeo.com/episodes/108410-Psychology-of-Podcasting-Episode-12-Growth-of-Podcasting tag:odeo.com,2005-07-23,108410 Sat, 23 Jul 2005 03:26:21 -0700 no Business Coach Podcast http://odeo.com/episodes/250331-Adoption-of-Podcasting-13 tag:odeo.com,2005-07-23,250331 Sat, 23 Jul 2005 01:32:33 -0700 no Business Coach Podcast http://odeo.com/episodes/22032058-Psychology-of-Podcasting-Episode-12-Growth-of-Podcasting A new video and audio search engine: http://www.blinkx.tv MP3 File Growth of podcasting from 3,000 a litttle over amonthg ago, to 20,000 today according to Blinkx.tv Podcatsing and Radio will remain alongside each other. Radio will not disappear and podcasting is not a fad. Podcast audience is expected to grow from 840,000 today to 56 million by 2010 when 75% of people who own portable digital music players will llisten to podcasts according to Diffusion Group. Podcasting is just an extention of the long term trend of disintermidation - where the middle man is eliminated. It is all about adding value to your customers experience while doing or wanting to do business with you. A new video and audio search engine: http://www.blinkx.tv MP3 File Growth of podcasting from 3,000 a litttle over amonthg ago, to 20,000 today according to Blinkx.tv Podcatsing and Radio will remain alongside each other. Radio will not disappear and podcasting is not a fad. Podcast audience is expected to grow from 840,000 today to 56 million by 2010 when 75% of people who own portable digital music players will llisten to podcasts according to Diffusion Group. Podcasting is just an extention of the long term trend of disintermidation - where the middle man is eliminated. It is all about adding value to your customers experience while doing or wanting to do business with you. A new video and audio search engine: http://www.blinkx.tv MP3 File Growth of podcasting from 3,000 a litttle over amonthg ago, to 20,000 today according to Blinkx.tv Podcatsing and Radio will remain alongside each other. Radio will not disappear and podcasting is not a fad. Podcast audience is expected to grow from 840,000 today to 56 million by 2010 when 75% of people who own portable digital music players will llisten to podcasts according to Diffusion Group. Podcasting is just an extention of the long term trend of disintermidation - where the middle man is eliminated. It is all about adding value to your customers experience while doing or wanting to do business with you. tag:odeo.com,2005-07-22,22032058 Fri, 22 Jul 2005 20:26:21 -0700 no Business Coach Podcast Psychology of Podcasting http://odeo.com/episodes/250330-Psychology-of-Podcasting-Episode-12-Growth-of-Podcasting tag:odeo.com,2005-07-21,250330 Thu, 21 Jul 2005 22:29:12 -0700 no Business Coach Podcast http://odeo.com/episodes/92406-Podcasting-A-Platform-For-Building-Relationships tag:odeo.com,2005-07-16,92406 Sat, 16 Jul 2005 03:26:48 -0700 no Business Coach Podcast http://odeo.com/episodes/22032069-Podcasting-A-Platform-For-Building-Relationships A podcast is time shifted. I record it, upload it and publish the RSS feed and then you get it when your podcatcher or iTunes is fired up. It is not live like radio. You listen to it when you want, where you want and for how long you want. MP3 File Therefore, it is not truly interactive, at least not in real time. Can I publish audio comments from listeners? Yes. It is published in the human voice by me on a topic of my choosing. Unlike radio, it is a powerful tool to educate, inform and build relationships with clients and prospects alike. To do this requires investing my time upfront by producing podcasts. But so do writing articles on a web site. Whereas with radio all you have to do is turn it on. From its inception the Internet was founded upon a set of community values and operating principles. One of those principles is sharing information and the second is let me look at your information without paying for it. Over time people get to know you. They recognize your voice, get ... A podcast is time shifted. I record it, upload it and publish the RSS feed and then you get it when your podcatcher or iTunes is fired up. It is not live like radio. You listen to it when you want, where you want and for how long you want. MP3 File Therefore, it is not truly interactive, at least not in real time. Can I publish audio comments from listeners? Yes. It is published in the human voice by me on a topic of my choosing. Unlike radio, it is a powerful tool to educate, inform and build relationships with clients and prospects alike. To do this requires investing my time upfront by producing podcasts. But so do writing articles on a web site. Whereas with radio all you have to do is turn it on. From its inception the Internet was founded upon a set of community values and operating principles. One of those principles is sharing information and the second is let me look at your information without paying for it. Over time people get to know you. They recognize your voice, get a sense of how you are, and become familiar with you. Sounds a bit like advertising in way, doesn’t it? Does not a similar thing happen with repetitive advertising? Perhaps I am generalizing too much but with repetition there is a sense of familiarity. The biggest difference between podcasting and media that is supported and paid for by the advertisers and someone else chooses what you will listen to whereas with podcasting you choose to subscribe and stay subscribed. You have to opt-in to be able to listen to me. I guess you could make the argument that when you turn on the radio and choose a specific station, you are also making a choice, to opt-in. I agree. There is one major difference. If traditional radio were like podcasting then you would be able to choose which shows you wanted to listen to and ignore all the rest. If a newspaper were like a podcast then you would get just the sections you wanted or better yet just the stories you want. But with radio you have to sit there and endure all the advertising and commentary that may have nothing at all to do with the content that you really want to hear. The other thing that I think is a major benefit to podcasting is that because you have to choose to continue to opt-in to hear what I have to say ‘ it overcomes a major hurdle, in that you can fit the content into your busy schedule as you see fit. Why is that so important? Someone once told me that 90% of the people who buy a book do not finish the book. Can you relate? I have some books I have not finished and probably never will. Does that mean that the book is bad, the content irrelevant? No, I just could not find enough reasons to finish it. Could that happen in podcasting? Absolutely, but I think it will take longer for people to opt-out because it is just so damn convenient. I can listen when and where I want. All I have to do is listen. On Demand Content Podcasting satisfies our need for on demand services and information. We get it when we want it on our own terms. My vision is to use podcasting to deliver practical business information that can be used. Simple, ideas and concepts that you can immediately use. It will be more coaching and thinking than specific processes and procedures. But I do have some ideas for combining PDF files and a podcast. Like a virtual classroom. I provide instructions by audio, you click a link on an enhanced podcast (in iTunes) which takes you too a members area, where you login and download the PDF file. Then I provide further coaching by audio. Would that be helpful? Is that something you would want as a listener? If so, what topics would you want me to cover? Remember, this is a democracy in that if you send an email to gregbd at gmail dot com and in the subject line write "podcast experiment" I will add your name to my list and let you know when I am ready. In the body of the email tell me the business topics that are of interest to you. Then I will review all the entries and let you know more about it in a podcast in the near future. This is an opportunity to pick the brain of the business coach. Submit your idea and lets see what you, the community have on your mind. My audio feedback line is 1-866-281-8281 if that is easier. Music in this show is titled ‘Family’ by Rob Costlow from the Pod Safe Music Network at http://music.podshow.com A podcast is time shifted. I record it, upload it and publish the RSS feed and then you get it when your podcatcher or iTunes is fired up. It is not live like radio. You listen to it when you want, where you want and for how long you want. MP3 File Therefore, it is not truly interactive, at least not in real time. Can I publish audio comments from listeners? Yes. It is published in the human voice by me on a topic of my choosing. Unlike radio, it is a powerful tool to educate, inform and build relationships with clients and prospects alike. To do this requires investing my time upfront by producing podcasts. But so do writing articles on a web site. Whereas with radio all you have to do is turn it on. From its inception the Internet was founded upon a set of community values and operating principles. One of those principles is sharing information and the second is let me look at your information without paying for it. Over time people get to know you. They recognize your voice, get a sense of how you are, and become familiar with you. Sounds a bit like advertising in way, doesn’t it? Does not a similar thing happen with repetitive advertising? Perhaps I am generalizing too much but with repetition there is a sense of familiarity. The biggest difference between podcasting and media that is supported and paid for by the advertisers and someone else chooses what you will listen to whereas with podcasting you choose to subscribe and stay subscribed. You have to opt-in to be able to listen to me. I guess you could make the argument that when you turn on the radio and choose a specific station, you are also making a choice, to opt-in. I agree. There is one major difference. If traditional radio were like podcasting then you would be able to choose which shows you wanted to listen to and ignore all the rest. If a newspaper were like a podcast then you would get just the sections you wanted or better yet just the stories you want. But with radio you have to sit there and endure all the advertising and commentary that may have nothing at all to do with the content that you really want to hear. The other thing that I think is a major benefit to podcasting is that because you have to choose to continue to opt-in to hear what I have to say ‘ it overcomes a major hurdle, in that you can fit the content into your busy schedule as you see fit. Why is that so important? Someone once told me that 90% of the people who buy a book do not finish the book. Can you relate? I have some books I have not finished and probably never will. Does that mean that the book is bad, the content irrelevant? No, I just could not find enough reasons to finish it. Could that happen in podcasting? Absolutely, but I think it will take longer for people to opt-out because it is just so damn convenient. I can listen when and where I want. All I have to do is listen. On Demand Content Podcasting satisfies our need for on demand services and information. We get it when we want it on our own terms. My vision is to use podcasting to deliver practical business information that can be used. Simple, ideas and concepts that you can immediately use. It will be more coaching and thinking than specific processes and procedures. But I do have some ideas for combining PDF files and a podcast. Like a virtual classroom. I provide instructions by audio, you click a link on an enhanced podcast (in iTunes) which takes you too a members area, where you login and download the PDF file. Then I provide further coaching by audio. Would that be helpful? Is that something you would want as a listener? If so, what topics would you want me to cover? Remember, this is a democracy in that if you send an email to gregbd at gmail dot com and in the subject line write "podcast experiment" I will add your name to my list and let you know when I am ready. In the body of the email tell me the business topics that are of interest to you. Then I will review all the entries and let you know more about it in a podcast in the near future. This is an opportunity to pick the brain of the business coach. Submit your idea and lets see what you, the community have on your mind. My audio feedback line is 1-866-281-8281 if that is easier. Music in this show is titled ‘Family’ by Rob Costlow from the Pod Safe Music Network at http://music.podshow.com tag:odeo.com,2005-07-15,22032069 Fri, 15 Jul 2005 20:26:48 -0700 no Business Coach Podcast Psychology of Podcasting http://odeo.com/episodes/250329-Podcasting-A-Platform-For-Building-Relationships tag:odeo.com,2005-07-14,250329 Thu, 14 Jul 2005 22:38:46 -0700 no Business Coach Podcast http://odeo.com/episodes/89959-Psychology-of-Podcasting-32-Podcasting-ideas-Part2 tag:odeo.com,2005-07-14,89959 Thu, 14 Jul 2005 17:47:24 -0700 no Business Coach Podcast http://odeo.com/episodes/89772-Psychology-of-Podcasting-32-Podcasting-ideas-Part1 tag:odeo.com,2005-07-14,89772 Thu, 14 Jul 2005 17:39:17 -0700 no Business Coach Podcast http://odeo.com/episodes/22032080-Psychology-of-Podcasting-32-Podcasting-ideas-Part2 This is part 2 of the 2 part series. Wow. I had no idea I there was so much to discuss. Whew! MP3 File 1 Public Relations 2 Technology commentary 3 Education: classroom recordings to review classes 4 eLearning: recorded classroom, 5 Re-Purpose other Content 6 Audio FAQ 7 Announcements 8 Industry News 9 Event News 10 Tutorials 11 Web Site Tours 12 Travel & Vacation Reviews and commentary 13 Specials/Product Announcements 14 Personal Trainer by Podcast 15 Diet Coach 16 Medical, health and preventative health care 17 Pet care 18 Retirement, continuing care communities 19 Hotels, Bed & Breakfast Inns 20 Auto Repair & Maintenance Tips 21 Financial Planning News 22 Music/Artist Fan Clubs 23 Employee Newsletters 24 Restaurants, McCain: recipes 25 Wine Reviews 26 Book Reviews and Author Readings 27 How To… 28 Environmental Advocacy & Education 29 Business Reviews: commentary, beefs & bouquets 30 Audio Seminars for Customers 31 Movie Reviews 32 Restaurant reviews This is part 2 of the 2 part series. Wow. I had no idea I there was so much to discuss. Whew! MP3 File 1 Public Relations 2 Technology commentary 3 Education: classroom recordings to review classes 4 eLearning: recorded classroom, 5 Re-Purpose other Content 6 Audio FAQ 7 Announcements 8 Industry News 9 Event News 10 Tutorials 11 Web Site Tours 12 Travel & Vacation Reviews and commentary 13 Specials/Product Announcements 14 Personal Trainer by Podcast 15 Diet Coach 16 Medical, health and preventative health care 17 Pet care 18 Retirement, continuing care communities 19 Hotels, Bed & Breakfast Inns 20 Auto Repair & Maintenance Tips 21 Financial Planning News 22 Music/Artist Fan Clubs 23 Employee Newsletters 24 Restaurants, McCain: recipes 25 Wine Reviews 26 Book Reviews and Author Readings 27 How To… 28 Environmental Advocacy & Education 29 Business Reviews: commentary, beefs & bouquets 30 Audio Seminars for Customers 31 Movie Reviews 32 Restaurant reviews This is part 2 of the 2 part series. Wow. I had no idea I there was so much to discuss. Whew! MP3 File 1 Public Relations 2 Technology commentary 3 Education: classroom recordings to review classes 4 eLearning: recorded classroom, 5 Re-Purpose other Content 6 Audio FAQ 7 Announcements 8 Industry News 9 Event News 10 Tutorials 11 Web Site Tours 12 Travel & Vacation Reviews and commentary 13 Specials/Product Announcements 14 Personal Trainer by Podcast 15 Diet Coach 16 Medical, health and preventative health care 17 Pet care 18 Retirement, continuing care communities 19 Hotels, Bed & Breakfast Inns 20 Auto Repair & Maintenance Tips 21 Financial Planning News 22 Music/Artist Fan Clubs 23 Employee Newsletters 24 Restaurants, McCain: recipes 25 Wine Reviews 26 Book Reviews and Author Readings 27 How To… 28 Environmental Advocacy & Education 29 Business Reviews: commentary, beefs & bouquets 30 Audio Seminars for Customers 31 Movie Reviews 32 Restaurant reviews tag:odeo.com,2005-07-14,22032080 Thu, 14 Jul 2005 10:47:24 -0700 no Business Coach Podcast Psychology of Podcasting http://odeo.com/episodes/22032104-Psychology-of-Podcasting-32-Podcasting-ideas-Part1 This is Part 1 of a 2 part series. Oops. This went a lot longer than I thought. Well worth listening to both parts. MP3 File Helping Customers Before The Sale: educating them helping them solve problems related to your products and services. Build and Maintain Relationships: with past customers, prospects. Adding Value: the podcast is intangible which adds value. iTunes 4.9 allows for enhanced podcasts using AAC (Apple only) changing images/covers with hyper links. Real Estate Agents: educating customers about the real estate and home buying tips. Market Commentary Consultants: observations and commentary on topics of interest to prospects and customers. Purina Podcast rebroadcast of a radio show with a veterinarian taking calls. Public Relations something large companies do all the time. This is Part 1 of a 2 part series. Oops. This went a lot longer than I thought. Well worth listening to both parts. MP3 File Helping Customers Before The Sale: educating them helping them solve problems related to your products and services. Build and Maintain Relationships: with past customers, prospects. Adding Value: the podcast is intangible which adds value. iTunes 4.9 allows for enhanced podcasts using AAC (Apple only) changing images/covers with hyper links. Real Estate Agents: educating customers about the real estate and home buying tips. Market Commentary Consultants: observations and commentary on topics of interest to prospects and customers. Purina Podcast rebroadcast of a radio show with a veterinarian taking calls. Public Relations something large companies do all the time. This is Part 1 of a 2 part series. Oops. This went a lot longer than I thought. Well worth listening to both parts. MP3 File Helping Customers Before The Sale: educating them helping them solve problems related to your products and services. Build and Maintain Relationships: with past customers, prospects. Adding Value: the podcast is intangible which adds value. iTunes 4.9 allows for enhanced podcasts using AAC (Apple only) changing images/covers with hyper links. Real Estate Agents: educating customers about the real estate and home buying tips. Market Commentary Consultants: observations and commentary on topics of interest to prospects and customers. Purina Podcast rebroadcast of a radio show with a veterinarian taking calls. Public Relations something large companies do all the time. tag:odeo.com,2005-07-14,22032104 Thu, 14 Jul 2005 10:39:17 -0700 no Business Coach Podcast Psychology of Podcasting