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    <title>BusinessWeek -- Innovation of the Week</title>
    <link>http://odeo.com/channels/45875-BusinessWeek-Innovation-of-the-Week</link>
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    <description>Each week, BusinessWeek's innovation and design writers and editors talk with the most cutting-edge minds in business.</description>
    <itunes:summary>Each week, BusinessWeek's innovation and design writers and editors talk with the most cutting-edge minds in business.</itunes:summary>
    <itunes:subtitle>The latest from radical innovators and designers in business</itunes:subtitle>
    <language>en-us</language>
    <ttl>40</ttl>
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    <pubDate>Wed, 18 Nov 2009 07:15:12 -0800</pubDate>
    <lastBuildDate>Wed, 18 Nov 2009 07:15:12 -0800</lastBuildDate>
    <category>Business</category>
    <itunes:category text="Business"/>
    <item>
      <title>New Products Require Quicker R&amp;D</title>
      <link>http://odeo.com/episodes/25461806-New-Products-Require-Quicker-R-D</link>
      <description>Despite financial, economic, and regulatory pressures, companies must hurry along their product development. Standardizing or automating routine processes can help, as Asian leaders are showing</description>
      <itunes:subtitle>Despite financial, economic, and regulatory pressures, companies must hurry along their product development. Standardizing or automating routine processes can help, as Asian leaders are showing</itunes:subtitle>
      <itunes:summary>Despite financial, economic, and regulatory pressures, companies must hurry along their product development. Standardizing or automating routine processes can help, as Asian leaders are showing</itunes:summary>
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      <pubDate>Wed, 18 Nov 2009 07:15:12 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.businessweek.com/mediacenter/qt/podcasts/innovation/iotw_markatkins_111809.mp3"/>
      <itunes:author>BusinessWeek -- Innovation of the Week</itunes:author>
    </item>
    <item>
      <title>How Can Government Spark Innovation?</title>
      <link>http://odeo.com/episodes/25427609-How-Can-Government-Spark-Innovation</link>
      <description>Alec Ross, senior advisor on innovation to Secretary of State Hillary Clinton, discusses how governments at home and abroad can fuel inventive thinking. Companies such as Google and Cisco, he says, have gained from public funding</description>
      <itunes:subtitle>Alec Ross, senior advisor on innovation to Secretary of State Hillary Clinton, discusses how governments at home and abroad can fuel inventive thinking. Companies such as Google and Cisco, he says, have gained from public funding</itunes:subtitle>
      <itunes:summary>Alec Ross, senior advisor on innovation to Secretary of State Hillary Clinton, discusses how governments at home and abroad can fuel inventive thinking. Companies such as Google and Cisco, he says, have gained from public funding</itunes:summary>
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      <pubDate>Mon, 09 Nov 2009 14:30:59 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.businessweek.com/mediacenter/qt/podcasts/innovation/iotw_ross_111109.mp3"/>
      <itunes:author>BusinessWeek -- Innovation of the Week</itunes:author>
    </item>
    <item>
      <title>Telepresence: An Innovation Hotbed?</title>
      <link>http://odeo.com/episodes/25397026-Telepresence-An-Innovation-Hotbed</link>
      <description>Robert C. Hagerty, CEO of Polycom, discusses why he thinks videoconferencing and telepresence (essentially very high-quality videoconferencing) will spark invention and new business partnerships</description>
      <itunes:subtitle>Robert C. Hagerty, CEO of Polycom, discusses why he thinks videoconferencing and telepresence (essentially very high-quality videoconferencing) will spark invention and new business partnerships</itunes:subtitle>
      <itunes:summary>Robert C. Hagerty, CEO of Polycom, discusses why he thinks videoconferencing and telepresence (essentially very high-quality videoconferencing) will spark invention and new business partnerships</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-11-02,25397026</guid>
      <pubDate>Mon, 02 Nov 2009 12:46:56 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.businessweek.com/mediacenter/qt/podcasts/innovation/iotw_hagerty_110409.mp3"/>
      <itunes:author>BusinessWeek -- Innovation of the Week</itunes:author>
    </item>
    <item>
      <title>Building Shanghai's Design Culture</title>
      <link>http://odeo.com/episodes/25397027-Building-Shanghai-s-Design-Culture</link>
      <description>Both local and multinational design firms in Shanghai are starting to explore the role design can play in addressing social issues such as education and the environment, says Tim Marshall, provost of the New School in New York.</description>
      <itunes:subtitle>Both local and multinational design firms in Shanghai are starting to explore the role design can play in addressing social issues such as education and the environment, says Tim Marshall, provost of the New School in New York.</itunes:subtitle>
      <itunes:summary>Both local and multinational design firms in Shanghai are starting to explore the role design can play in addressing social issues such as education and the environment, says Tim Marshall, provost of the New School in New York.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-10-27,25397027</guid>
      <pubDate>Tue, 27 Oct 2009 10:06:43 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.businessweek.com/mediacenter/qt/podcasts/innovation/iotw_marshall_102609.mp3"/>
      <itunes:author>BusinessWeek -- Innovation of the Week</itunes:author>
    </item>
    <item>
      <title>Reimagining Consumer Products</title>
      <link>http://odeo.com/episodes/25320637-Reimagining-Consumer-Products</link>
      <description>New York innovation consultancy Fahrenheit 212 has helped the likes of Coca-Cola and Procter &amp; Gamble develop new products. CEO Geoff Vuleta tells how the firm also came up with a new vending machine for Samsung</description>
      <itunes:subtitle>New York innovation consultancy Fahrenheit 212 has helped the likes of Coca-Cola and Procter &amp; Gamble develop new products. CEO Geoff Vuleta tells how the firm also came up with a new vending machine for Samsung</itunes:subtitle>
      <itunes:summary>New York innovation consultancy Fahrenheit 212 has helped the likes of Coca-Cola and Procter &amp; Gamble develop new products. CEO Geoff Vuleta tells how the firm also came up with a new vending machine for Samsung</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-10-20,25320637</guid>
      <pubDate>Tue, 20 Oct 2009 13:51:16 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.businessweek.com/mediacenter/qt/podcasts/innovation/IOTW_GeoffVuleta_092809.mp3"/>
      <itunes:author>BusinessWeek -- Innovation of the Week</itunes:author>
    </item>
    <item>
      <title>Defining Large-Scale Innovation</title>
      <link>http://odeo.com/episodes/25279420-Defining-Large-Scale-Innovation</link>
      <description>Innovation adviser and author John Kao says that scaling up innovation projects requires acting on behalf of society, not just corporations. Could governments play a larger role?</description>
      <itunes:subtitle>Innovation adviser and author John Kao says that scaling up innovation projects requires acting on behalf of society, not just corporations. Could governments play a larger role?</itunes:subtitle>
      <itunes:summary>Innovation adviser and author John Kao says that scaling up innovation projects requires acting on behalf of society, not just corporations. Could governments play a larger role?</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-10-13,25279420</guid>
      <pubDate>Tue, 13 Oct 2009 08:38:45 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.businessweek.com/mediacenter/qt/podcasts/innovation/IOTW_JohnKao_1012.mp3"/>
      <itunes:author>BusinessWeek -- Innovation of the Week</itunes:author>
    </item>
    <item>
      <title>Valuing Social Networks</title>
      <link>http://odeo.com/episodes/25244464-Valuing-Social-Networks</link>
      <description>Amid the recent hype surrounding the valuations of social networking sites such as Facebook and Twitter, Harvard professor Nicholas Christakis discusses the hidden values of being connected both offline and online</description>
      <itunes:subtitle>Amid the recent hype surrounding the valuations of social networking sites such as Facebook and Twitter, Harvard professor Nicholas Christakis discusses the hidden values of being connected both offline and online</itunes:subtitle>
      <itunes:summary>Amid the recent hype surrounding the valuations of social networking sites such as Facebook and Twitter, Harvard professor Nicholas Christakis discusses the hidden values of being connected both offline and online</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-10-06,25244464</guid>
      <pubDate>Tue, 06 Oct 2009 15:09:04 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.businessweek.com/mediacenter/qt/podcasts/innovation/IOTW_NicholasChristakis_0921.mp3"/>
      <itunes:author>BusinessWeek -- Innovation of the Week</itunes:author>
    </item>
    <item>
      <title>The Pursuit of Elegance</title>
      <link>http://odeo.com/episodes/25206076-The-Pursuit-of-Elegance</link>
      <description>The best ideas have something missing - and that's no bad thing, says former Toyota consultant Matthew E. May. Here, he explains the importance of elegance and evolutionary innovation in business</description>
      <itunes:subtitle>The best ideas have something missing - and that's no bad thing, says former Toyota consultant Matthew E. May. Here, he explains the importance of elegance and evolutionary innovation in business</itunes:subtitle>
      <itunes:summary>The best ideas have something missing - and that's no bad thing, says former Toyota consultant Matthew E. May. Here, he explains the importance of elegance and evolutionary innovation in business</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-09-29,25206076</guid>
      <pubDate>Tue, 29 Sep 2009 13:46:05 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.businessweek.com/mediacenter/qt/podcasts/innovation/IOTW_mattmay_090908.mp3"/>
      <itunes:author>BusinessWeek -- Innovation of the Week</itunes:author>
    </item>
    <item>
      <title>Business Should Think Like Designers</title>
      <link>http://odeo.com/episodes/25165420-Business-Should-Think-Like-Designers</link>
      <description>Tim Brown, CEO of design shop IDEO, writes in his new book, Change by Design, that companies would do better by adopting "design thinking." Learn what customers want, he says, and answer their needs</description>
      <itunes:subtitle>Tim Brown, CEO of design shop IDEO, writes in his new book, Change by Design, that companies would do better by adopting "design thinking." Learn what customers want, he says, and answer their needs</itunes:subtitle>
      <itunes:summary>Tim Brown, CEO of design shop IDEO, writes in his new book, Change by Design, that companies would do better by adopting "design thinking." Learn what customers want, he says, and answer their needs</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-09-22,25165420</guid>
      <pubDate>Tue, 22 Sep 2009 10:39:38 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.businessweek.com/mediacenter/qt/podcasts/innovation/IOTW_Brown_091109.mp3"/>
      <itunes:author>BusinessWeek -- Innovation of the Week</itunes:author>
    </item>
    <item>
      <title>Turn the Downturn to Your Advantage</title>
      <link>http://odeo.com/episodes/25129663-Turn-the-Downturn-to-Your-Advantage</link>
      <description>Bain &amp; Co. partner Darrell Rigby, author of Winning in Turbulence, says smart companies will assess strengths during the recession and move toward recovery with daring but calculated actions. He talks to BusinessWeek's Reena Jana</description>
      <itunes:subtitle>Bain &amp; Co. partner Darrell Rigby, author of Winning in Turbulence, says smart companies will assess strengths during the recession and move toward recovery with daring but calculated actions. He talks to BusinessWeek's Reena Jana</itunes:subtitle>
      <itunes:summary>Bain &amp; Co. partner Darrell Rigby, author of Winning in Turbulence, says smart companies will assess strengths during the recession and move toward recovery with daring but calculated actions. He talks to BusinessWeek's Reena Jana</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-09-15,25129663</guid>
      <pubDate>Tue, 15 Sep 2009 09:31:40 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.businessweek.com/mediacenter/qt/podcasts/innovation/IOTW_DarrallRigby_091609.mp3"/>
      <itunes:author>BusinessWeek -- Innovation of the Week</itunes:author>
    </item>
    <item>
      <title>R&amp;D Can't Wait for the Recovery</title>
      <link>http://odeo.com/episodes/25092499-R-D-Can-t-Wait-for-the-Recovery</link>
      <description>Companies are slashing budgets as sales have tumbled. But Lisa Gundry, director of DePaul University's Center for Creativity &amp; Innovation, warns that cutting R&amp;D now will mean stale catalogs when customers return</description>
      <itunes:subtitle>Companies are slashing budgets as sales have tumbled. But Lisa Gundry, director of DePaul University's Center for Creativity &amp; Innovation, warns that cutting R&amp;D now will mean stale catalogs when customers return</itunes:subtitle>
      <itunes:summary>Companies are slashing budgets as sales have tumbled. But Lisa Gundry, director of DePaul University's Center for Creativity &amp; Innovation, warns that cutting R&amp;D now will mean stale catalogs when customers return</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-09-08,25092499</guid>
      <pubDate>Tue, 08 Sep 2009 12:55:26 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.businessweek.com/mediacenter/qt/podcasts/innovation/IOTW_LisaGundrey_082509.mp3"/>
      <itunes:author>BusinessWeek -- Innovation of the Week</itunes:author>
    </item>
    <item>
      <title>Getting to Plan B</title>
      <link>http://odeo.com/episodes/25058022-Getting-to-Plan-B</link>
      <description>Kleiner Perkins Caufield &amp; Byers partner Randy Komisar discusses his book, Getting To Plan B. By eschewing the traditional business plan, entrepreneurs and innovators can build thriving enterprises</description>
      <itunes:subtitle>Kleiner Perkins Caufield &amp; Byers partner Randy Komisar discusses his book, Getting To Plan B. By eschewing the traditional business plan, entrepreneurs and innovators can build thriving enterprises</itunes:subtitle>
      <itunes:summary>Kleiner Perkins Caufield &amp; Byers partner Randy Komisar discusses his book, Getting To Plan B. By eschewing the traditional business plan, entrepreneurs and innovators can build thriving enterprises</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-09-01,25058022</guid>
      <pubDate>Tue, 01 Sep 2009 13:00:19 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.businessweek.com/mediacenter/qt/podcasts/innovation/IOTW_RandyKomisar_082609.mp3"/>
      <itunes:author>BusinessWeek -- Innovation of the Week</itunes:author>
    </item>
    <item>
      <title>A Leaner Way to Develop Products</title>
      <link>http://odeo.com/episodes/25020017-A-Leaner-Way-to-Develop-Products</link>
      <description>Dantar Oosterwal, a former product-development exec at Harley-Davidson and Sara Lee and the author of The Lean Machine, argues that innovation can be streamlined just like manufacturing.</description>
      <itunes:subtitle>Dantar Oosterwal, a former product-development exec at Harley-Davidson and Sara Lee and the author of The Lean Machine, argues that innovation can be streamlined just like manufacturing.</itunes:subtitle>
      <itunes:summary>Dantar Oosterwal, a former product-development exec at Harley-Davidson and Sara Lee and the author of The Lean Machine, argues that innovation can be streamlined just like manufacturing.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-08-25,25020017</guid>
      <pubDate>Tue, 25 Aug 2009 10:18:57 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.businessweek.com/mediacenter/qt/podcasts/innovation/IOTW_Oosterval_082409.mp3"/>
      <itunes:author>BusinessWeek -- Innovation of the Week</itunes:author>
    </item>
    <item>
      <title>Innovation Doesn't Triumph Naturally</title>
      <link>http://odeo.com/episodes/24987271-Innovation-Doesn-t-Triumph-Naturally</link>
      <description>Most people need some coaxing to try something new, says David Midgley, an INSEAD marketing professor and author. That's why marketing is so critically important</description>
      <itunes:subtitle>Most people need some coaxing to try something new, says David Midgley, an INSEAD marketing professor and author. That's why marketing is so critically important</itunes:subtitle>
      <itunes:summary>Most people need some coaxing to try something new, says David Midgley, an INSEAD marketing professor and author. That's why marketing is so critically important</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-08-19,24987271</guid>
      <pubDate>Wed, 19 Aug 2009 10:00:55 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.businessweek.com/mediacenter/qt/podcasts/innovation/IOTW_081309.mp3"/>
      <itunes:author>BusinessWeek -- Innovation of the Week</itunes:author>
    </item>
    <item>
      <title>A Starbucks that's 'Not a Starbucks'</title>
      <link>http://odeo.com/episodes/24948784-A-Starbucks-that-s-Not-a-Starbucks</link>
      <description>Starbucks want to create a new, niche coffee shop. Will 15th Avenue Coffee and Tea appeal to consumers or will it inspire a backlash? Branding expert Brian Collins weighs in</description>
      <itunes:subtitle>Starbucks want to create a new, niche coffee shop. Will 15th Avenue Coffee and Tea appeal to consumers or will it inspire a backlash? Branding expert Brian Collins weighs in</itunes:subtitle>
      <itunes:summary>Starbucks want to create a new, niche coffee shop. Will 15th Avenue Coffee and Tea appeal to consumers or will it inspire a backlash? Branding expert Brian Collins weighs in</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-08-12,24948784</guid>
      <pubDate>Wed, 12 Aug 2009 07:11:21 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.businessweek.com/mediacenter/qt/podcasts/innovation/IOTW_081209.mp3"/>
      <itunes:author>BusinessWeek -- Innovation of the Week</itunes:author>
    </item>
    <item>
      <title>Determining Twitter's Value</title>
      <link>http://odeo.com/episodes/24911983-Determining-Twitter-s-Value</link>
      <description>Erik Brynjolfsson, a professor at MIT's Sloan School of Management and director of MIT's Center for Digital Business, says Twitter can be measured by how it makes people productive, not just in monetary value</description>
      <itunes:subtitle>Erik Brynjolfsson, a professor at MIT's Sloan School of Management and director of MIT's Center for Digital Business, says Twitter can be measured by how it makes people productive, not just in monetary value</itunes:subtitle>
      <itunes:summary>Erik Brynjolfsson, a professor at MIT's Sloan School of Management and director of MIT's Center for Digital Business, says Twitter can be measured by how it makes people productive, not just in monetary value</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-08-04,24911983</guid>
      <pubDate>Tue, 04 Aug 2009 15:26:33 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.businessweek.com/mediacenter/qt/podcasts/innovation/iotw_brynjolffson_080309.mp3"/>
      <itunes:author>BusinessWeek -- Innovation of the Week</itunes:author>
    </item>
    <item>
      <title>Innovation 101: What Do Customers Want?</title>
      <link>http://odeo.com/episodes/24876667-Innovation-101-What-Do-Customers-Want</link>
      <description>While most companies say innovation is the key to growth, they often don't know quite what their clients want. Consultant Ulwick of Strategyn has a Six Sigma-like process to figure that out and, in turn, set companies on a surer product-development course.</description>
      <itunes:subtitle>While most companies say innovation is the key to growth, they often don't know quite what their clients want. Consultant Ulwick of Strategyn has a Six Sigma-like process to figure that out and, in turn, set companies on a surer product-development course.</itunes:subtitle>
      <itunes:summary>While most companies say innovation is the key to growth, they often don't know quite what their clients want. Consultant Ulwick of Strategyn has a Six Sigma-like process to figure that out and, in turn, set companies on a surer product-development course.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-07-28,24876667</guid>
      <pubDate>Tue, 28 Jul 2009 12:26:43 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.businessweek.com/mediacenter/qt/podcasts/innovation/IOTW_ulwick_072709.mp3"/>
      <itunes:author>BusinessWeek -- Innovation of the Week</itunes:author>
    </item>
    <item>
      <title>Design in a Recession</title>
      <link>http://odeo.com/episodes/24841051-Design-in-a-Recession</link>
      <description>The co-founder of Smart Design, a New York innovation consultancy, discusses how industrial design was born in the Great Depression -- and how it can galvanize economic growth even in very tough times</description>
      <itunes:subtitle>The co-founder of Smart Design, a New York innovation consultancy, discusses how industrial design was born in the Great Depression -- and how it can galvanize economic growth even in very tough times</itunes:subtitle>
      <itunes:summary>The co-founder of Smart Design, a New York innovation consultancy, discusses how industrial design was born in the Great Depression -- and how it can galvanize economic growth even in very tough times</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-07-21,24841051</guid>
      <pubDate>Tue, 21 Jul 2009 11:44:23 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.businessweek.com/mediacenter/qt/podcasts/innovation/IOTW_Stowell_072209.mp3"/>
      <itunes:author>BusinessWeek -- Innovation of the Week</itunes:author>
    </item>
    <item>
      <title>Microsoft's Trickle-Up Strategy</title>
      <link>http://odeo.com/episodes/24799759-Microsoft-s-Trickle-Up-Strategy</link>
      <description>Microsoft is looking to developing-world audiences for inspiration on new products for the U.S. Now it is also increasingly hunting for R&amp;D talent among students in emerging markets. The company's Amit Mittal explains</description>
      <itunes:subtitle>Microsoft is looking to developing-world audiences for inspiration on new products for the U.S. Now it is also increasingly hunting for R&amp;D talent among students in emerging markets. The company's Amit Mittal explains</itunes:subtitle>
      <itunes:summary>Microsoft is looking to developing-world audiences for inspiration on new products for the U.S. Now it is also increasingly hunting for R&amp;D talent among students in emerging markets. The company's Amit Mittal explains</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-07-14,24799759</guid>
      <pubDate>Tue, 14 Jul 2009 07:30:46 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.businessweek.com/mediacenter/qt/podcasts/innovation/IOTW_mittal_071509.mp3"/>
      <itunes:author>BusinessWeek -- Innovation of the Week</itunes:author>
    </item>
    <item>
      <title>Building Innovation Radar</title>
      <link>http://odeo.com/episodes/24769737-Building-Innovation-Radar</link>
      <description>The more successful a company is today, the more likely it is to be disrupted tomorrow. MIT Sloan School of Management visiting professor Alan MacCormack suggests new approaches for anticipating what's ahead</description>
      <itunes:subtitle>The more successful a company is today, the more likely it is to be disrupted tomorrow. MIT Sloan School of Management visiting professor Alan MacCormack suggests new approaches for anticipating what's ahead</itunes:subtitle>
      <itunes:summary>The more successful a company is today, the more likely it is to be disrupted tomorrow. MIT Sloan School of Management visiting professor Alan MacCormack suggests new approaches for anticipating what's ahead</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-07-08,24769737</guid>
      <pubDate>Wed, 08 Jul 2009 09:12:11 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.businessweek.com/mediacenter/qt/podcasts/innovation/IOTW_MacCormack_061609.mp3"/>
      <itunes:author>BusinessWeek -- Innovation of the Week</itunes:author>
    </item>
    <item>
      <title>Computer Sciences CIO Sees Progress</title>
      <link>http://odeo.com/episodes/24754190-Computer-Sciences-CIO-Sees-Progress</link>
      <description>Lemuel Lasher, chief innovation officer at Computer Sciences Corp. says that although IT spending is down, innovation continues</description>
      <itunes:subtitle>Lemuel Lasher, chief innovation officer at Computer Sciences Corp. says that although IT spending is down, innovation continues</itunes:subtitle>
      <itunes:summary>Lemuel Lasher, chief innovation officer at Computer Sciences Corp. says that although IT spending is down, innovation continues</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-06-30,24754190</guid>
      <pubDate>Tue, 30 Jun 2009 10:26:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.businessweek.com/mediacenter/qt/podcasts/innovation/IOTW_Lasher_070109.mp3"/>
      <itunes:author>BusinessWeek -- Innovation of the Week</itunes:author>
    </item>
    <item>
      <title>Experiments, Prototypes &amp; Concepts</title>
      <link>http://odeo.com/episodes/24754191-Experiments-Prototypes-Concepts</link>
      <description>I Miss My Pencil is a book of ideas and concepts. Co-author and IDEO design strategist Kara Johnson discusses some of the book's findings and explains why freewheeling experimentation is important</description>
      <itunes:subtitle>I Miss My Pencil is a book of ideas and concepts. Co-author and IDEO design strategist Kara Johnson discusses some of the book's findings and explains why freewheeling experimentation is important</itunes:subtitle>
      <itunes:summary>I Miss My Pencil is a book of ideas and concepts. Co-author and IDEO design strategist Kara Johnson discusses some of the book's findings and explains why freewheeling experimentation is important</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-06-23,24754191</guid>
      <pubDate>Tue, 23 Jun 2009 09:34:56 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.businessweek.com/mediacenter/qt/podcasts/innovation/IOTW_johnson_061609.mp3"/>
      <itunes:author>BusinessWeek -- Innovation of the Week</itunes:author>
    </item>
    <item>
      <title>Can American Idol Spur Invention?</title>
      <link>http://odeo.com/episodes/24707752-Can-American-Idol-Spur-Invention</link>
      <description>Wharton professors Christian Terwiesch and Karl T. Ulrich discuss how companies can cultivate and select new business opportunities by creating or participating in competitions for ideas.</description>
      <itunes:subtitle>Wharton professors Christian Terwiesch and Karl T. Ulrich discuss how companies can cultivate and select new business opportunities by creating or participating in competitions for ideas.</itunes:subtitle>
      <itunes:summary>Wharton professors Christian Terwiesch and Karl T. Ulrich discuss how companies can cultivate and select new business opportunities by creating or participating in competitions for ideas.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-06-15,24707752</guid>
      <pubDate>Mon, 15 Jun 2009 12:27:08 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.businessweek.com/mediacenter/qt/podcasts/innovation/IOTW_061509.mp3"/>
      <itunes:author>BusinessWeek -- Innovation of the Week</itunes:author>
    </item>
    <item>
      <title>Building an Innovation Culture</title>
      <link>http://odeo.com/episodes/24684326-Building-an-Innovation-Culture</link>
      <description>Building an innovation culture might be one of the least discussed challenges facing executives. But, says InnoCentive CEO Dwayne Spradlin, it's also one of the most pressing. Spradlin offers tips and advice for fostering internal innovation</description>
      <itunes:subtitle>Building an innovation culture might be one of the least discussed challenges facing executives. But, says InnoCentive CEO Dwayne Spradlin, it's also one of the most pressing. Spradlin offers tips and advice for fostering internal innovation</itunes:subtitle>
      <itunes:summary>Building an innovation culture might be one of the least discussed challenges facing executives. But, says InnoCentive CEO Dwayne Spradlin, it's also one of the most pressing. Spradlin offers tips and advice for fostering internal innovation</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-06-10,24684326</guid>
      <pubDate>Wed, 10 Jun 2009 12:07:35 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.businessweek.com/mediacenter/qt/podcasts/innovation/vi_iotw_spradlin_0610.mp3"/>
      <itunes:author>BusinessWeek -- Innovation of the Week</itunes:author>
    </item>
    <item>
      <title>Transformative Innovation</title>
      <link>http://odeo.com/episodes/24647386-Transformative-Innovation</link>
      <description>The recession has caused industries to crumble and companies to rethink how they do business. Innosight President Scott Anthony discusses how to adapt and survive with fewer resources.</description>
      <itunes:subtitle>The recession has caused industries to crumble and companies to rethink how they do business. Innosight President Scott Anthony discusses how to adapt and survive with fewer resources.</itunes:subtitle>
      <itunes:summary>The recession has caused industries to crumble and companies to rethink how they do business. Innosight President Scott Anthony discusses how to adapt and survive with fewer resources.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-06-03,24647386</guid>
      <pubDate>Wed, 03 Jun 2009 07:18:08 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.businessweek.com/mediacenter/qt/podcasts/innovation/IOTW_silverlining_060209.mp3"/>
      <itunes:author>BusinessWeek -- Innovation of the Week</itunes:author>
    </item>
    <item>
      <title>Innovation in 11 Easy Steps</title>
      <link>http://odeo.com/episodes/24616472-Innovation-in-11-Easy-Steps</link>
      <description>Gerald Sindell, who runs business consultancy Thought Leaders International, talks about the process he has developed to help people become innovative. He lays out this step-by-step program in his new book, The Genius Machine</description>
      <itunes:subtitle>Gerald Sindell, who runs business consultancy Thought Leaders International, talks about the process he has developed to help people become innovative. He lays out this step-by-step program in his new book, The Genius Machine</itunes:subtitle>
      <itunes:summary>Gerald Sindell, who runs business consultancy Thought Leaders International, talks about the process he has developed to help people become innovative. He lays out this step-by-step program in his new book, The Genius Machine</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-05-27,24616472</guid>
      <pubDate>Wed, 27 May 2009 11:46:23 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.businessweek.com/mediacenter/qt/podcasts/innovation/IOTW_sindell_052709.mp3"/>
      <itunes:author>BusinessWeek -- Innovation of the Week</itunes:author>
    </item>
    <item>
      <title>Starck on Design</title>
      <link>http://odeo.com/episodes/24579001-Starck-on-Design</link>
      <description>"I am always ashamed of everything I do." So speaks Philippe Starck, creator of iconic products, luggage, hotels, even spaceship interiors. In this freewheeling interview, he candidly takes on all topics</description>
      <itunes:subtitle>"I am always ashamed of everything I do." So speaks Philippe Starck, creator of iconic products, luggage, hotels, even spaceship interiors. In this freewheeling interview, he candidly takes on all topics</itunes:subtitle>
      <itunes:summary>"I am always ashamed of everything I do." So speaks Philippe Starck, creator of iconic products, luggage, hotels, even spaceship interiors. In this freewheeling interview, he candidly takes on all topics</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-05-18,24579001</guid>
      <pubDate>Mon, 18 May 2009 13:08:37 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.businessweek.com/mediacenter/qt/podcasts/innovation/IOTW_05_20_09.mp3"/>
      <itunes:author>BusinessWeek -- Innovation of the Week</itunes:author>
    </item>
    <item>
      <title>The Key to Corporate Longevity</title>
      <link>http://odeo.com/episodes/24562392-The-Key-to-Corporate-Longevity</link>
      <description>Innovative products and services will take a company only so far. Northwestern University's Robert Wolcott counsels corporations to create offshoot businesses, too</description>
      <itunes:subtitle>Innovative products and services will take a company only so far. Northwestern University's Robert Wolcott counsels corporations to create offshoot businesses, too</itunes:subtitle>
      <itunes:summary>Innovative products and services will take a company only so far. Northwestern University's Robert Wolcott counsels corporations to create offshoot businesses, too</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-05-12,24562392</guid>
      <pubDate>Tue, 12 May 2009 13:44:08 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.businessweek.com/mediacenter/qt/podcasts/innovation/IOTW_wolcott_050709.mp3"/>
      <itunes:author>BusinessWeek -- Innovation of the Week</itunes:author>
    </item>
    <item>
      <title>Defining the Creator Economy</title>
      <link>http://odeo.com/episodes/24540937-Defining-the-Creator-Economy</link>
      <description>Forecaster and strategist Paul Saffo discusses the shift from "consumer" to "creator" economy, and the implications this has for Big Business</description>
      <itunes:subtitle>Forecaster and strategist Paul Saffo discusses the shift from "consumer" to "creator" economy, and the implications this has for Big Business</itunes:subtitle>
      <itunes:summary>Forecaster and strategist Paul Saffo discusses the shift from "consumer" to "creator" economy, and the implications this has for Big Business</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-05-05,24540937</guid>
      <pubDate>Tue, 05 May 2009 14:55:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.businessweek.com/mediacenter/qt/podcasts/innovation/IOTW_Sapho_05_06_09.mp3"/>
      <itunes:author>BusinessWeek -- Innovation of the Week</itunes:author>
    </item>
    <item>
      <title>Design Strategy for Business</title>
      <link>http://odeo.com/episodes/24518208-Design-Strategy-for-Business</link>
      <description>In 2007, Nathan Shedroff helped launch an MBA program in design strategy at California College of the Arts. Here, he discusses some things the faculty has learned so far, along with the importance of design thinking in business</description>
      <itunes:subtitle>In 2007, Nathan Shedroff helped launch an MBA program in design strategy at California College of the Arts. Here, he discusses some things the faculty has learned so far, along with the importance of design thinking in business</itunes:subtitle>
      <itunes:summary>In 2007, Nathan Shedroff helped launch an MBA program in design strategy at California College of the Arts. Here, he discusses some things the faculty has learned so far, along with the importance of design thinking in business</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-04-28,24518208</guid>
      <pubDate>Tue, 28 Apr 2009 14:18:47 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.businessweek.com/mediacenter/qt/podcasts/innovation/IOTW_shedroff_042909.mp3"/>
      <itunes:author>BusinessWeek -- Innovation of the Week</itunes:author>
    </item>
    <item>
      <title>Accessible Design Is Good Business</title>
      <link>http://odeo.com/episodes/25397054-Accessible-Design-Is-Good-Business</link>
      <description>Companies such as Apple are focusing on how design for the disabled might inspire easy-to-use gadgets for people of all ages and abilities. Graham Pullin, author of Design Meets Disability, discusses how this approach makes sense for businesses.</description>
      <itunes:subtitle>Companies such as Apple are focusing on how design for the disabled might inspire easy-to-use gadgets for people of all ages and abilities. Graham Pullin, author of Design Meets Disability, discusses how this approach makes sense for businesses.</itunes:subtitle>
      <itunes:summary>Companies such as Apple are focusing on how design for the disabled might inspire easy-to-use gadgets for people of all ages and abilities. Graham Pullin, author of Design Meets Disability, discusses how this approach makes sense for businesses.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-04-21,25397054</guid>
      <pubDate>Tue, 21 Apr 2009 10:07:30 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.businessweek.com/mediacenter/qt/podcasts/innovation/IOTW_PULLUN_042009.mp3"/>
      <itunes:author>BusinessWeek -- Innovation of the Week</itunes:author>
    </item>
    <item>
      <title>Accessible Design Is Good Business</title>
      <link>http://odeo.com/episodes/24479916-Accessible-Design-Is-Good-Business</link>
      <description>Companies such as Apple are focusing on how design for the disabled might inspire easy-to-use gadgets for people of all ages and abilities. Graham Pullin, author of Design Meets Disability, discusses how this approach makes sense for businesses.</description>
      <itunes:subtitle>Companies such as Apple are focusing on how design for the disabled might inspire easy-to-use gadgets for people of all ages and abilities. Graham Pullin, author of Design Meets Disability, discusses how this approach makes sense for businesses.</itunes:subtitle>
      <itunes:summary>Companies such as Apple are focusing on how design for the disabled might inspire easy-to-use gadgets for people of all ages and abilities. Graham Pullin, author of Design Meets Disability, discusses how this approach makes sense for businesses.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-04-21,24479916</guid>
      <pubDate>Tue, 21 Apr 2009 09:07:30 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.businessweek.com/mediacenter/qt/podcasts/innovation/IOTW_PULLUN_042009.mp3"/>
      <itunes:author>BusinessWeek -- Innovation of the Week</itunes:author>
    </item>
    <item>
      <title>The Future of the City</title>
      <link>http://odeo.com/episodes/25397055-The-Future-of-the-City</link>
      <description>The U.N. estimates that by 2050 some 70 percent of the world's population will live in cities. Chris Luebkeman, director for global foresight and innovation at Arup, discusses the implications of this shift, and some of the measures being taken to face it</description>
      <itunes:subtitle>The U.N. estimates that by 2050 some 70 percent of the world's population will live in cities. Chris Luebkeman, director for global foresight and innovation at Arup, discusses the implications of this shift, and some of the measures being taken to face it</itunes:subtitle>
      <itunes:summary>The U.N. estimates that by 2050 some 70 percent of the world's population will live in cities. Chris Luebkeman, director for global foresight and innovation at Arup, discusses the implications of this shift, and some of the measures being taken to face it</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-04-14,25397055</guid>
      <pubDate>Tue, 14 Apr 2009 14:57:04 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.businessweek.com/mediacenter/qt/podcasts/innovation/IOTW_Luebkman_031809_withintro.mp3"/>
      <itunes:author>BusinessWeek -- Innovation of the Week</itunes:author>
    </item>
    <item>
      <title>The Future of the City</title>
      <link>http://odeo.com/episodes/24449369-The-Future-of-the-City</link>
      <description>The U.N. estimates that by 2050 some 70 percent of the world's population will live in cities. Chris Luebkeman, director for global foresight and innovation at Arup, discusses the implications of this shift, and some of the measures being taken to face it</description>
      <itunes:subtitle>The U.N. estimates that by 2050 some 70 percent of the world's population will live in cities. Chris Luebkeman, director for global foresight and innovation at Arup, discusses the implications of this shift, and some of the measures being taken to face it</itunes:subtitle>
      <itunes:summary>The U.N. estimates that by 2050 some 70 percent of the world's population will live in cities. Chris Luebkeman, director for global foresight and innovation at Arup, discusses the implications of this shift, and some of the measures being taken to face it</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-04-14,24449369</guid>
      <pubDate>Tue, 14 Apr 2009 13:57:04 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.businessweek.com/mediacenter/qt/podcasts/innovation/IOTW_Luebkman_031809_withintro.mp3"/>
      <itunes:author>BusinessWeek -- Innovation of the Week</itunes:author>
    </item>
    <item>
      <title>How Business Can Find Its Way</title>
      <link>http://odeo.com/episodes/25397057-How-Business-Can-Find-Its-Way</link>
      <description>"I know your system was a success because nobody mentioned it." So spoke a happy client to David Gibson, a trailblazing New York designer. Here, Gibson explains the importance of information design, as shown by outfits such as Apple and Best Buy</description>
      <itunes:subtitle>"I know your system was a success because nobody mentioned it." So spoke a happy client to David Gibson, a trailblazing New York designer. Here, Gibson explains the importance of information design, as shown by outfits such as Apple and Best Buy</itunes:subtitle>
      <itunes:summary>"I know your system was a success because nobody mentioned it." So spoke a happy client to David Gibson, a trailblazing New York designer. Here, Gibson explains the importance of information design, as shown by outfits such as Apple and Best Buy</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-04-07,25397057</guid>
      <pubDate>Tue, 07 Apr 2009 14:53:41 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.businessweek.com/mediacenter/qt/podcasts/innovation/IOTW_Gibson.mp3"/>
      <itunes:author>BusinessWeek -- Innovation of the Week</itunes:author>
    </item>
    <item>
      <title>How Business Can Find Its Way</title>
      <link>http://odeo.com/episodes/24421600-How-Business-Can-Find-Its-Way</link>
      <description>"I know your system was a success because nobody mentioned it." So spoke a happy client to David Gibson, a trailblazing New York designer. Here, Gibson explains the importance of information design, as shown by outfits such as Apple and Best Buy</description>
      <itunes:subtitle>"I know your system was a success because nobody mentioned it." So spoke a happy client to David Gibson, a trailblazing New York designer. Here, Gibson explains the importance of information design, as shown by outfits such as Apple and Best Buy</itunes:subtitle>
      <itunes:summary>"I know your system was a success because nobody mentioned it." So spoke a happy client to David Gibson, a trailblazing New York designer. Here, Gibson explains the importance of information design, as shown by outfits such as Apple and Best Buy</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-04-07,24421600</guid>
      <pubDate>Tue, 07 Apr 2009 13:53:41 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.businessweek.com/mediacenter/qt/podcasts/innovation/IOTW_HELEN_031709 1.mp3"/>
      <itunes:author>BusinessWeek -- Innovation of the Week</itunes:author>
    </item>
    <item>
      <title>'Unthinkable' Business Strategies</title>
      <link>http://odeo.com/episodes/25397058-Unthinkable-Business-Strategies</link>
      <description>Joshua Cooper Ramo, managing director at Kissinger Associates and author of The Age of the Unthinkable, says businesses that think counterintuitively will succeed in the downturn</description>
      <itunes:subtitle>Joshua Cooper Ramo, managing director at Kissinger Associates and author of The Age of the Unthinkable, says businesses that think counterintuitively will succeed in the downturn</itunes:subtitle>
      <itunes:summary>Joshua Cooper Ramo, managing director at Kissinger Associates and author of The Age of the Unthinkable, says businesses that think counterintuitively will succeed in the downturn</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-03-31,25397058</guid>
      <pubDate>Tue, 31 Mar 2009 13:28:24 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.businessweek.com/mediacenter/qt/podcasts/innovation/IOTW_032309.mp3"/>
      <itunes:author>BusinessWeek -- Innovation of the Week</itunes:author>
    </item>
    <item>
      <title>'Unthinkable' Business Strategies</title>
      <link>http://odeo.com/episodes/24384824-Unthinkable-Business-Strategies</link>
      <description>Joshua Cooper Ramo, managing director at Kissinger Associates and author of The Age of the Unthinkable, says businesses that think counterintuitively will succeed in the downturn</description>
      <itunes:subtitle>Joshua Cooper Ramo, managing director at Kissinger Associates and author of The Age of the Unthinkable, says businesses that think counterintuitively will succeed in the downturn</itunes:subtitle>
      <itunes:summary>Joshua Cooper Ramo, managing director at Kissinger Associates and author of The Age of the Unthinkable, says businesses that think counterintuitively will succeed in the downturn</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-03-31,24384824</guid>
      <pubDate>Tue, 31 Mar 2009 12:28:24 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.businessweek.com/mediacenter/qt/podcasts/innovation/IOTW_032309.mp3"/>
      <itunes:author>BusinessWeek -- Innovation of the Week</itunes:author>
    </item>
    <item>
      <title>Guy Kawasaki on Startup Innovation</title>
      <link>http://odeo.com/episodes/25397060-Guy-Kawasaki-on-Startup-Innovation</link>
      <description>Guy Kawasaki, the Silicon Valley venture capitalist and former Apple Fellow, discusses his new startup, the "online magazine rack" Alltop. He also talks about the challenges that large corporations face when trying to think in fresh ways.</description>
      <itunes:subtitle>Guy Kawasaki, the Silicon Valley venture capitalist and former Apple Fellow, discusses his new startup, the "online magazine rack" Alltop. He also talks about the challenges that large corporations face when trying to think in fresh ways.</itunes:subtitle>
      <itunes:summary>Guy Kawasaki, the Silicon Valley venture capitalist and former Apple Fellow, discusses his new startup, the "online magazine rack" Alltop. He also talks about the challenges that large corporations face when trying to think in fresh ways.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-03-24,25397060</guid>
      <pubDate>Tue, 24 Mar 2009 11:44:58 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.businessweek.com/mediacenter/qt/podcasts/innovation/IOTW_kawasaki_031909.mp3"/>
      <itunes:author>BusinessWeek -- Innovation of the Week</itunes:author>
    </item>
    <item>
      <title>Guy Kawasaki on Startup Innovation</title>
      <link>http://odeo.com/episodes/24351936-Guy-Kawasaki-on-Startup-Innovation</link>
      <description>Guy Kawasaki, the Silicon Valley venture capitalist and former Apple Fellow, discusses his new startup, the "online magazine rack" Alltop. He also talks about the challenges that large corporations face when trying to think in fresh ways.</description>
      <itunes:subtitle>Guy Kawasaki, the Silicon Valley venture capitalist and former Apple Fellow, discusses his new startup, the "online magazine rack" Alltop. He also talks about the challenges that large corporations face when trying to think in fresh ways.</itunes:subtitle>
      <itunes:summary>Guy Kawasaki, the Silicon Valley venture capitalist and former Apple Fellow, discusses his new startup, the "online magazine rack" Alltop. He also talks about the challenges that large corporations face when trying to think in fresh ways.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-03-24,24351936</guid>
      <pubDate>Tue, 24 Mar 2009 10:44:58 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.businessweek.com/mediacenter/qt/podcasts/innovation/IOTW_kawasaki_031909.mp3"/>
      <itunes:author>BusinessWeek -- Innovation of the Week</itunes:author>
    </item>
    <item>
      <title>ProgressiveRX vs. Wal-Mart</title>
      <link>http://odeo.com/episodes/25397061-ProgressiveRX-vs-Wal-Mart</link>
      <description>After graduating from Oxford's Said B-school and working at Ford Europe, Hayden Hamilton left to start an online pharmacy, ProgressiveRx, catering to Americans with no prescription drug coverage. He's competing with the big-box stores on price.</description>
      <itunes:subtitle>After graduating from Oxford's Said B-school and working at Ford Europe, Hayden Hamilton left to start an online pharmacy, ProgressiveRx, catering to Americans with no prescription drug coverage. He's competing with the big-box stores on price.</itunes:subtitle>
      <itunes:summary>After graduating from Oxford's Said B-school and working at Ford Europe, Hayden Hamilton left to start an online pharmacy, ProgressiveRx, catering to Americans with no prescription drug coverage. He's competing with the big-box stores on price.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-03-17,25397061</guid>
      <pubDate>Tue, 17 Mar 2009 13:45:55 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.businessweek.com/mediacenter/qt/podcasts/innovation/IOTW_Scanlon.mp3"/>
      <itunes:author>BusinessWeek -- Innovation of the Week</itunes:author>
    </item>
    <item>
      <title>ProgressiveRX vs, Wal-Mart</title>
      <link>http://odeo.com/episodes/24318808-ProgressiveRX-vs-Wal-Mart</link>
      <description>After graduating from Oxford's Said B-school and working at Ford Europe, Hayden Hamilton left to start an online pharmacy, ProgressiveRx, catering to Americans with no prescription drug coverage. He's competing with the big-box stores on price.</description>
      <itunes:subtitle>After graduating from Oxford's Said B-school and working at Ford Europe, Hayden Hamilton left to start an online pharmacy, ProgressiveRx, catering to Americans with no prescription drug coverage. He's competing with the big-box stores on price.</itunes:subtitle>
      <itunes:summary>After graduating from Oxford's Said B-school and working at Ford Europe, Hayden Hamilton left to start an online pharmacy, ProgressiveRx, catering to Americans with no prescription drug coverage. He's competing with the big-box stores on price.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-03-17,24318808</guid>
      <pubDate>Tue, 17 Mar 2009 12:45:55 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.businessweek.com/mediacenter/qt/podcasts/innovation/IOTW_Scanlon.mp3"/>
      <itunes:author>BusinessWeek -- Innovation of the Week</itunes:author>
    </item>
    <item>
      <title>ProgressiveRX vs. Wal-Mart</title>
      <link>http://odeo.com/episodes/24322704-ProgressiveRX-vs-Wal-Mart</link>
      <description>After graduating from Oxford's Said B-school and working at Ford Europe, Hayden Hamilton left to start an online pharmacy, ProgressiveRx, catering to Americans with no prescription drug coverage. He's competing with the big-box stores on price.</description>
      <itunes:subtitle>After graduating from Oxford's Said B-school and working at Ford Europe, Hayden Hamilton left to start an online pharmacy, ProgressiveRx, catering to Americans with no prescription drug coverage. He's competing with the big-box stores on price.</itunes:subtitle>
      <itunes:summary>After graduating from Oxford's Said B-school and working at Ford Europe, Hayden Hamilton left to start an online pharmacy, ProgressiveRx, catering to Americans with no prescription drug coverage. He's competing with the big-box stores on price.</itunes:summary>
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      <pubDate>Tue, 17 Mar 2009 12:45:55 -0700</pubDate>
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      <description>Santokh Badesha, a Xerox fellow and the manager of open innovation for the Xerox Innovation Group, gives the inside story of how the company used open innovation to solve a long-standing problem in its printer business</description>
      <itunes:subtitle>Santokh Badesha, a Xerox fellow and the manager of open innovation for the Xerox Innovation Group, gives the inside story of how the company used open innovation to solve a long-standing problem in its printer business</itunes:subtitle>
      <itunes:summary>Santokh Badesha, a Xerox fellow and the manager of open innovation for the Xerox Innovation Group, gives the inside story of how the company used open innovation to solve a long-standing problem in its printer business</itunes:summary>
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      <pubDate>Wed, 11 Mar 2009 08:32:54 -0700</pubDate>
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      <description>Santokh Badesha, a Xerox fellow and the manager of open innovation for the Xerox Innovation Group, gives the inside story of how the company used open innovation to solve a long-standing problem in its printer business</description>
      <itunes:subtitle>Santokh Badesha, a Xerox fellow and the manager of open innovation for the Xerox Innovation Group, gives the inside story of how the company used open innovation to solve a long-standing problem in its printer business</itunes:subtitle>
      <itunes:summary>Santokh Badesha, a Xerox fellow and the manager of open innovation for the Xerox Innovation Group, gives the inside story of how the company used open innovation to solve a long-standing problem in its printer business</itunes:summary>
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      <pubDate>Wed, 11 Mar 2009 07:32:54 -0700</pubDate>
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      <title>Benchmarking American Innovation</title>
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      <description>Co-author Rob Atkinson explains the findings of "The Atlantic Century," a new report from the Information Technology &amp; Innovation Foundation, which calls for U.S. government and business to focus determinedly on innovation.</description>
      <itunes:subtitle>Co-author Rob Atkinson explains the findings of "The Atlantic Century," a new report from the Information Technology &amp; Innovation Foundation, which calls for U.S. government and business to focus determinedly on innovation.</itunes:subtitle>
      <itunes:summary>Co-author Rob Atkinson explains the findings of "The Atlantic Century," a new report from the Information Technology &amp; Innovation Foundation, which calls for U.S. government and business to focus determinedly on innovation.</itunes:summary>
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      <pubDate>Thu, 26 Feb 2009 12:31:28 -0800</pubDate>
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      <title>High Growth, Low Risk</title>
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      <description>Columbia Business School professor and innovation consultant Rita McGrath discusses her new book, Discovery-Driven Growth, and the methods that companies should use to manage growth.</description>
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      <pubDate>Tue, 24 Feb 2009 07:41:01 -0800</pubDate>
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      <title>Making Machines "See"</title>
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      <description>Dr. Visvanathan Ramesh, Siemens' Inventor of the Year, discusses advances in computing power and the sophisticated camera equipment that makes it possible to endow machines with sight</description>
      <itunes:subtitle>Dr. Visvanathan Ramesh, Siemens' Inventor of the Year, discusses advances in computing power and the sophisticated camera equipment that makes it possible to endow machines with sight</itunes:subtitle>
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      <pubDate>Tue, 17 Feb 2009 11:42:14 -0800</pubDate>
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      <title>Philips CEO: Emerging-Market Lessons</title>
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      <description>The chief executive of Dutch multinational Royal Philips Electronics discusses how the company remains committed to research and mergers and acquisitions in developing regions, even during the downturn</description>
      <itunes:subtitle>The chief executive of Dutch multinational Royal Philips Electronics discusses how the company remains committed to research and mergers and acquisitions in developing regions, even during the downturn</itunes:subtitle>
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      <pubDate>Tue, 10 Feb 2009 14:30:06 -0800</pubDate>
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      <title>The Innovator's Prescription</title>
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      <description>It's no secret the U.S. health-care system is in a state of disarray, but can Washington save it? Or will private innovation outpace government proposals? HBS professor Clayton Christensen analyzes some of the key issues facing 21st century health care</description>
      <itunes:subtitle>It's no secret the U.S. health-care system is in a state of disarray, but can Washington save it? Or will private innovation outpace government proposals? HBS professor Clayton Christensen analyzes some of the key issues facing 21st century health care</itunes:subtitle>
      <itunes:summary>It's no secret the U.S. health-care system is in a state of disarray, but can Washington save it? Or will private innovation outpace government proposals? HBS professor Clayton Christensen analyzes some of the key issues facing 21st century health care</itunes:summary>
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      <pubDate>Wed, 04 Feb 2009 07:03:46 -0800</pubDate>
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