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    <title>For Immediate Release Podcast</title>
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    <itunes:author>Neville</itunes:author>
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    <description>The Hobson and Holtz Report is a twice-weekly podcast covering the intersection of organizational communications and the online world.</description>
    <itunes:summary>The Hobson and Holtz Report is a twice-weekly podcast covering the intersection of organizational communications and the online world.</itunes:summary>
    <itunes:subtitle>At the intersection of PR/communications and the online world.</itunes:subtitle>
    <language>en-us</language>
    <ttl>40</ttl>
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    <pubDate>Mon, 14 Dec 2009 09:00:00 -0800</pubDate>
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    <category>Marketing</category>
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    <item>
      <title>For Immediate Release: 12/14/09</title>
      <link>http://odeo.com/episodes/25537000-For-Immediate-Release-12-14-09</link>
      <description>Shel's on the road; VodBurner; FIR Live; FIR's 5th anniversary on Jan 3; Michael Netzley reports from Singapore; Media Monitoring Minute; News That Fits: Yes Men impersonate Coca-Cola employees at Copenhagen, Tiger Wood's PR hell as Accenture departs, Hewlett-Packard's social apps, Habbo Hotel launches conversation tracking tool; Mark Story reports; listener comments; news about next Thursday's show; music from Sunspot; and more.</description>
      <itunes:subtitle>Shel's on the road; VodBurner; FIR Live; FIR's 5th anniversary on Jan 3; Michael Netzley reports from Singapore; Media Monitoring Minute; News That Fits: Yes Men impersonate Coca-Cola employees at Copenhagen, Tiger Wood's PR hell as Accenture departs, Hewlett-Packard's social apps, Habbo Hotel launches conversation tracking tool; Mark Story reports; listener comments; news about next Thursday's show; music from Sunspot; and more.</itunes:subtitle>
      <itunes:summary>Shel's on the road; VodBurner; FIR Live; FIR's 5th anniversary on Jan 3; Michael Netzley reports from Singapore; Media Monitoring Minute; News That Fits: Yes Men impersonate Coca-Cola employees at Copenhagen, Tiger Wood's PR hell as Accenture departs, Hewlett-Packard's social apps, Habbo Hotel launches conversation tracking tool; Mark Story reports; listener comments; news about next Thursday's show; music from Sunspot; and more.</itunes:summary>
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      <pubDate>Mon, 14 Dec 2009 09:00:00 -0800</pubDate>
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    <item>
      <title>For Immediate Release: 12/14/09</title>
      <link>http://odeo.com/episodes/25536235-For-Immediate-Release-12-14-09</link>
      <description>Shel's on the road; VodBurner; FIR Live; FIR's 5th anniversary on Jan 3; Michael Netzley reports from Singapore; Media Monitoring Minute; News That Fits: Yes Men impersonate Coca-Cola employees at Copenhagen, Tiger Wood's PR hell as Accenture departs, Hewlett-Packard's social apps, Habbo Hotel launches conversation tracking tool; Mark Story reports; listener comments; news about next Thursday's show; music from Sunspot; and more.</description>
      <itunes:subtitle>Shel's on the road; VodBurner; FIR Live; FIR's 5th anniversary on Jan 3; Michael Netzley reports from Singapore; Media Monitoring Minute; News That Fits: Yes Men impersonate Coca-Cola employees at Copenhagen, Tiger Wood's PR hell as Accenture departs, Hewlett-Packard's social apps, Habbo Hotel launches conversation tracking tool; Mark Story reports; listener comments; news about next Thursday's show; music from Sunspot; and more.</itunes:subtitle>
      <itunes:summary>Shel's on the road; VodBurner; FIR Live; FIR's 5th anniversary on Jan 3; Michael Netzley reports from Singapore; Media Monitoring Minute; News That Fits: Yes Men impersonate Coca-Cola employees at Copenhagen, Tiger Wood's PR hell as Accenture departs, Hewlett-Packard's social apps, Habbo Hotel launches conversation tracking tool; Mark Story reports; listener comments; news about next Thursday's show; music from Sunspot; and more.</itunes:summary>
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      <pubDate>Mon, 14 Dec 2009 09:00:00 -0800</pubDate>
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    <item>
      <title>For Immediate Release: 12/10/09</title>
      <link>http://odeo.com/episodes/25520507-For-Immediate-Release-12-10-09</link>
      <description>Wrap-up of Dell Social Media Huddle and iPadio interviews; FIR LIve will return; Dan York's report; Media Monitoring Minute; News That Fits: Dell puts social media at heart of engagement strategy, momentum builds for crowdsourcing initiatives, Tiger Woods' PR problems, evolution of SEO as Google incorporates real-time web; listener comments; music from Shane Alexander; and more.</description>
      <itunes:subtitle>Wrap-up of Dell Social Media Huddle and iPadio interviews; FIR LIve will return; Dan York's report; Media Monitoring Minute; News That Fits: Dell puts social media at heart of engagement strategy, momentum builds for crowdsourcing initiatives, Tiger Woods' PR problems, evolution of SEO as Google incorporates real-time web; listener comments; music from Shane Alexander; and more.</itunes:subtitle>
      <itunes:summary>Wrap-up of Dell Social Media Huddle and iPadio interviews; FIR LIve will return; Dan York's report; Media Monitoring Minute; News That Fits: Dell puts social media at heart of engagement strategy, momentum builds for crowdsourcing initiatives, Tiger Woods' PR problems, evolution of SEO as Google incorporates real-time web; listener comments; music from Shane Alexander; and more.</itunes:summary>
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      <pubDate>Thu, 10 Dec 2009 10:00:00 -0800</pubDate>
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      <title>For Immediate Release: 12/10/09</title>
      <link>http://odeo.com/episodes/25520377-For-Immediate-Release-12-10-09</link>
      <description>Wrap-up of Dell Social Media Huddle and iPadio interviews; FIR LIve will return; Dan York's report; Media Monitoring Minute; News That Fits: Dell puts social media at heart of engagement strategy, momentum builds for crowdsourcing initiatives, Tiger Woods' PR problems, evolution of SEO as Google incorporates real-time web; listener comments; music from Shane Alexander; and more.</description>
      <itunes:subtitle>Wrap-up of Dell Social Media Huddle and iPadio interviews; FIR LIve will return; Dan York's report; Media Monitoring Minute; News That Fits: Dell puts social media at heart of engagement strategy, momentum builds for crowdsourcing initiatives, Tiger Woods' PR problems, evolution of SEO as Google incorporates real-time web; listener comments; music from Shane Alexander; and more.</itunes:subtitle>
      <itunes:summary>Wrap-up of Dell Social Media Huddle and iPadio interviews; FIR LIve will return; Dan York's report; Media Monitoring Minute; News That Fits: Dell puts social media at heart of engagement strategy, momentum builds for crowdsourcing initiatives, Tiger Woods' PR problems, evolution of SEO as Google incorporates real-time web; listener comments; music from Shane Alexander; and more.</itunes:summary>
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      <pubDate>Thu, 10 Dec 2009 10:00:00 -0800</pubDate>
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      <title>For Immediate Release: 12/7/09</title>
      <link>http://odeo.com/episodes/25505809-For-Immediate-Release-12-7-09</link>
      <description>Neville's at the Social Media Huddle filing reports via iPadio; Michael Netzley's report; Media Monitoring Minute; News That Fits: websites signing on to new standards code, B2B more active in social media than B2C companies, small businesses plan social media increase in 2010, cities and towns take to Twitter, Southwest Airlines scores big with Facebook video contest, questions about withdrawing controversial videos; listener comments; music from MSU Orchestra; and more.</description>
      <itunes:subtitle>Neville's at the Social Media Huddle filing reports via iPadio; Michael Netzley's report; Media Monitoring Minute; News That Fits: websites signing on to new standards code, B2B more active in social media than B2C companies, small businesses plan social media increase in 2010, cities and towns take to Twitter, Southwest Airlines scores big with Facebook video contest, questions about withdrawing controversial videos; listener comments; music from MSU Orchestra; and more.</itunes:subtitle>
      <itunes:summary>Neville's at the Social Media Huddle filing reports via iPadio; Michael Netzley's report; Media Monitoring Minute; News That Fits: websites signing on to new standards code, B2B more active in social media than B2C companies, small businesses plan social media increase in 2010, cities and towns take to Twitter, Southwest Airlines scores big with Facebook video contest, questions about withdrawing controversial videos; listener comments; music from MSU Orchestra; and more.</itunes:summary>
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      <pubDate>Mon, 07 Dec 2009 10:00:00 -0800</pubDate>
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    <item>
      <title>For Immediate Release: 12/7/09</title>
      <link>http://odeo.com/episodes/25505630-For-Immediate-Release-12-7-09</link>
      <description>Neville's at the Social Media Huddle filing reports via iPadio; Michael Netzley's report; Media Monitoring Minute; News That Fits: websites signing on to new standards code, B2B more active in social media than B2C companies, small businesses plan social media increase in 2010, cities and towns take to Twitter, Southwest Airlines scores big with Facebook video contest, questions about withdrawing controversial videos; listener comments; music from MSU Orchestra; and more.</description>
      <itunes:subtitle>Neville's at the Social Media Huddle filing reports via iPadio; Michael Netzley's report; Media Monitoring Minute; News That Fits: websites signing on to new standards code, B2B more active in social media than B2C companies, small businesses plan social media increase in 2010, cities and towns take to Twitter, Southwest Airlines scores big with Facebook video contest, questions about withdrawing controversial videos; listener comments; music from MSU Orchestra; and more.</itunes:subtitle>
      <itunes:summary>Neville's at the Social Media Huddle filing reports via iPadio; Michael Netzley's report; Media Monitoring Minute; News That Fits: websites signing on to new standards code, B2B more active in social media than B2C companies, small businesses plan social media increase in 2010, cities and towns take to Twitter, Southwest Airlines scores big with Facebook video contest, questions about withdrawing controversial videos; listener comments; music from MSU Orchestra; and more.</itunes:summary>
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      <pubDate>Mon, 07 Dec 2009 10:00:00 -0800</pubDate>
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    <item>
      <title>For Immediate Release: 12/3/09</title>
      <link>http://odeo.com/episodes/25505810-For-Immediate-Release-12-3-09</link>
      <description>Neville's back from Las Vegas; Shel's in Chicago; please vote for FIR at Podcast Alley; Dan York's report; Media Monitoring Minute; News That Fits: would you trust a social media certification?, Coca-Cola launches face-recognition Facebook app; SEO as part of PR writing; texting has not hurt childrens' writing skills; listener comments; music from Antiqcool; and more.</description>
      <itunes:subtitle>Neville's back from Las Vegas; Shel's in Chicago; please vote for FIR at Podcast Alley; Dan York's report; Media Monitoring Minute; News That Fits: would you trust a social media certification?, Coca-Cola launches face-recognition Facebook app; SEO as part of PR writing; texting has not hurt childrens' writing skills; listener comments; music from Antiqcool; and more.</itunes:subtitle>
      <itunes:summary>Neville's back from Las Vegas; Shel's in Chicago; please vote for FIR at Podcast Alley; Dan York's report; Media Monitoring Minute; News That Fits: would you trust a social media certification?, Coca-Cola launches face-recognition Facebook app; SEO as part of PR writing; texting has not hurt childrens' writing skills; listener comments; music from Antiqcool; and more.</itunes:summary>
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      <pubDate>Thu, 03 Dec 2009 10:00:00 -0800</pubDate>
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      <title>For Immediate Release: 12/3/09</title>
      <link>http://odeo.com/episodes/25505631-For-Immediate-Release-12-3-09</link>
      <description>Neville's back from Las Vegas; Shel's in Chicago; please vote for FIR at Podcast Alley; Dan York's report; Media Monitoring Minute; News That Fits: would you trust a social media certification?, Coca-Cola launches face-recognition Facebook app; SEO as part of PR writing; texting has not hurt childrens' writing skills; listener comments; music from Antiqcool; and more.</description>
      <itunes:subtitle>Neville's back from Las Vegas; Shel's in Chicago; please vote for FIR at Podcast Alley; Dan York's report; Media Monitoring Minute; News That Fits: would you trust a social media certification?, Coca-Cola launches face-recognition Facebook app; SEO as part of PR writing; texting has not hurt childrens' writing skills; listener comments; music from Antiqcool; and more.</itunes:subtitle>
      <itunes:summary>Neville's back from Las Vegas; Shel's in Chicago; please vote for FIR at Podcast Alley; Dan York's report; Media Monitoring Minute; News That Fits: would you trust a social media certification?, Coca-Cola launches face-recognition Facebook app; SEO as part of PR writing; texting has not hurt childrens' writing skills; listener comments; music from Antiqcool; and more.</itunes:summary>
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      <pubDate>Thu, 03 Dec 2009 10:00:00 -0800</pubDate>
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    <item>
      <title>For Immediate Release: 11/30/09</title>
      <link>http://odeo.com/episodes/25468943-For-Immediate-Release-11-30-09</link>
      <description>Neville's in Sin City; Michael Netzley's missing in action; Media Monitoring Minute: News That Fits: Twitter inspiring growth in mobile web access, eConsultancy research reveals social media opportunities in the UK, one bad tweet can cost you 30 customers, more women than men use social networks, a Twitter Christmas; listener comments; music from Common Ground; and more.</description>
      <itunes:subtitle>Neville's in Sin City; Michael Netzley's missing in action; Media Monitoring Minute: News That Fits: Twitter inspiring growth in mobile web access, eConsultancy research reveals social media opportunities in the UK, one bad tweet can cost you 30 customers, more women than men use social networks, a Twitter Christmas; listener comments; music from Common Ground; and more.</itunes:subtitle>
      <itunes:summary>Neville's in Sin City; Michael Netzley's missing in action; Media Monitoring Minute: News That Fits: Twitter inspiring growth in mobile web access, eConsultancy research reveals social media opportunities in the UK, one bad tweet can cost you 30 customers, more women than men use social networks, a Twitter Christmas; listener comments; music from Common Ground; and more.</itunes:summary>
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      <pubDate>Mon, 30 Nov 2009 10:00:00 -0800</pubDate>
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      <title>For Immediate Release: 12/3/09</title>
      <link>http://odeo.com/episodes/25487178-For-Immediate-Release-12-3-09</link>
      <description>Neville's back from Las Vegas; Shel's in Chicago; please vote for FIR at Podcast Alley; Dan York's report; Media Monitoring Minute; News That Fits: would you trust a social media certification?, Coca-Cola launches face-recognition Facebook app; SEO as part of PR writing; texting has not hurt childrens' writing skills; listener comments; music from Antiqcool; and more.</description>
      <itunes:subtitle>Neville's back from Las Vegas; Shel's in Chicago; please vote for FIR at Podcast Alley; Dan York's report; Media Monitoring Minute; News That Fits: would you trust a social media certification?, Coca-Cola launches face-recognition Facebook app; SEO as part of PR writing; texting has not hurt childrens' writing skills; listener comments; music from Antiqcool; and more.</itunes:subtitle>
      <itunes:summary>Neville's back from Las Vegas; Shel's in Chicago; please vote for FIR at Podcast Alley; Dan York's report; Media Monitoring Minute; News That Fits: would you trust a social media certification?, Coca-Cola launches face-recognition Facebook app; SEO as part of PR writing; texting has not hurt childrens' writing skills; listener comments; music from Antiqcool; and more.</itunes:summary>
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      <pubDate>Mon, 30 Nov 2009 10:00:00 -0800</pubDate>
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      <title>For Immediate Release: 11/30/09</title>
      <link>http://odeo.com/episodes/25473934-For-Immediate-Release-11-30-09</link>
      <description>Neville's in Sin City; Michael Netzley's missing in action; Media Monitoring Minute: News That Fits: Twitter inspiring growth in mobile web access, eConsultancy research reveals social media opportunities in the UK, one bad tweet can cost you 30 customers, more women than men use social networks, a Twitter Christmas; listener comments; music from Common Ground; and more.</description>
      <itunes:subtitle>Neville's in Sin City; Michael Netzley's missing in action; Media Monitoring Minute: News That Fits: Twitter inspiring growth in mobile web access, eConsultancy research reveals social media opportunities in the UK, one bad tweet can cost you 30 customers, more women than men use social networks, a Twitter Christmas; listener comments; music from Common Ground; and more.</itunes:subtitle>
      <itunes:summary>Neville's in Sin City; Michael Netzley's missing in action; Media Monitoring Minute: News That Fits: Twitter inspiring growth in mobile web access, eConsultancy research reveals social media opportunities in the UK, one bad tweet can cost you 30 customers, more women than men use social networks, a Twitter Christmas; listener comments; music from Common Ground; and more.</itunes:summary>
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      <pubDate>Mon, 30 Nov 2009 10:00:00 -0800</pubDate>
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      <title>For Immediate Release: 12/3/09</title>
      <link>http://odeo.com/episodes/25488022-For-Immediate-Release-12-3-09</link>
      <description>Neville's back from Las Vegas; Shel's in Chicago; please vote for FIR at Podcast Alley; Dan York's report; Media Monitoring Minute; News That Fits: would you trust a social media certification?, Coca-Cola launches face-recognition Facebook app; SEO as part of PR writing; texting has not hurt childrens' writing skills; listener comments; music from Antiqcool; and more.</description>
      <itunes:subtitle>Neville's back from Las Vegas; Shel's in Chicago; please vote for FIR at Podcast Alley; Dan York's report; Media Monitoring Minute; News That Fits: would you trust a social media certification?, Coca-Cola launches face-recognition Facebook app; SEO as part of PR writing; texting has not hurt childrens' writing skills; listener comments; music from Antiqcool; and more.</itunes:subtitle>
      <itunes:summary>Neville's back from Las Vegas; Shel's in Chicago; please vote for FIR at Podcast Alley; Dan York's report; Media Monitoring Minute; News That Fits: would you trust a social media certification?, Coca-Cola launches face-recognition Facebook app; SEO as part of PR writing; texting has not hurt childrens' writing skills; listener comments; music from Antiqcool; and more.</itunes:summary>
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      <pubDate>Mon, 30 Nov 2009 10:00:00 -0800</pubDate>
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      <title>For Immediate Release: 11/26/09</title>
      <link>http://odeo.com/episodes/25468945-For-Immediate-Release-11-26-09</link>
      <description>Happy Thanksgiving to our US listeners; Mark Story joins FIR as a correspondent; watch for a video episode using VodBurner; Dan York's report; Media Monitoring Minute; News That Fits: will BusinessWeek pull the plug on its blogs?, IKEA taps Facebook to promote store opening, convergence of Internet and TV quickens in the UK, microblogging vs. blogging; Mark Story's report; music from Ghosts in the Radio; and more.</description>
      <itunes:subtitle>Happy Thanksgiving to our US listeners; Mark Story joins FIR as a correspondent; watch for a video episode using VodBurner; Dan York's report; Media Monitoring Minute; News That Fits: will BusinessWeek pull the plug on its blogs?, IKEA taps Facebook to promote store opening, convergence of Internet and TV quickens in the UK, microblogging vs. blogging; Mark Story's report; music from Ghosts in the Radio; and more.</itunes:subtitle>
      <itunes:summary>Happy Thanksgiving to our US listeners; Mark Story joins FIR as a correspondent; watch for a video episode using VodBurner; Dan York's report; Media Monitoring Minute; News That Fits: will BusinessWeek pull the plug on its blogs?, IKEA taps Facebook to promote store opening, convergence of Internet and TV quickens in the UK, microblogging vs. blogging; Mark Story's report; music from Ghosts in the Radio; and more.</itunes:summary>
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      <pubDate>Thu, 26 Nov 2009 10:00:00 -0800</pubDate>
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      <title>For Immediate Release: 11/26/09</title>
      <link>http://odeo.com/episodes/25473935-For-Immediate-Release-11-26-09</link>
      <description>Happy Thanksgiving to our US listeners; Mark Story joins FIR as a correspondent; watch for a video episode using VodBurner; Dan York's report; Media Monitoring Minute; News That Fits: will BusinessWeek pull the plug on its blogs?, IKEA taps Facebook to promote store opening, convergence of Internet and TV quickens in the UK, microblogging vs. blogging; Mark Story's report; music from Ghosts in the Radio; and more.</description>
      <itunes:subtitle>Happy Thanksgiving to our US listeners; Mark Story joins FIR as a correspondent; watch for a video episode using VodBurner; Dan York's report; Media Monitoring Minute; News That Fits: will BusinessWeek pull the plug on its blogs?, IKEA taps Facebook to promote store opening, convergence of Internet and TV quickens in the UK, microblogging vs. blogging; Mark Story's report; music from Ghosts in the Radio; and more.</itunes:subtitle>
      <itunes:summary>Happy Thanksgiving to our US listeners; Mark Story joins FIR as a correspondent; watch for a video episode using VodBurner; Dan York's report; Media Monitoring Minute; News That Fits: will BusinessWeek pull the plug on its blogs?, IKEA taps Facebook to promote store opening, convergence of Internet and TV quickens in the UK, microblogging vs. blogging; Mark Story's report; music from Ghosts in the Radio; and more.</itunes:summary>
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      <pubDate>Thu, 26 Nov 2009 10:00:00 -0800</pubDate>
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      <title>For Immediate Release: 11/23/09</title>
      <link>http://odeo.com/episodes/25468947-For-Immediate-Release-11-23-09</link>
      <description>Tac Anderson interview is up, Media Monitoring Minute; News That Fits: Texas hospital applies social media to Fort Hood shootings, Facebook for Business coming from Salesforce.com, Goldman Sachs tackles reputation woes, when too much information is bad for the office, the coming together of PR and SEO, one FIR listeners' day job; listener comments; music from George Thorogood and the Destroyers; and more.</description>
      <itunes:subtitle>Tac Anderson interview is up, Media Monitoring Minute; News That Fits: Texas hospital applies social media to Fort Hood shootings, Facebook for Business coming from Salesforce.com, Goldman Sachs tackles reputation woes, when too much information is bad for the office, the coming together of PR and SEO, one FIR listeners' day job; listener comments; music from George Thorogood and the Destroyers; and more.</itunes:subtitle>
      <itunes:summary>Tac Anderson interview is up, Media Monitoring Minute; News That Fits: Texas hospital applies social media to Fort Hood shootings, Facebook for Business coming from Salesforce.com, Goldman Sachs tackles reputation woes, when too much information is bad for the office, the coming together of PR and SEO, one FIR listeners' day job; listener comments; music from George Thorogood and the Destroyers; and more.</itunes:summary>
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      <pubDate>Mon, 23 Nov 2009 10:00:00 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release: 11/23/09</title>
      <link>http://odeo.com/episodes/25473936-For-Immediate-Release-11-23-09</link>
      <description>Tac Anderson interview is up, Media Monitoring Minute; News That Fits: Texas hospital applies social media to Fort Hood shootings, Facebook for Business coming from Salesforce.com, Goldman Sachs tackles reputation woes, when too much information is bad for the office, the coming together of PR and SEO, one FIR listeners' day job; listener comments; music from George Thorogood and the Destroyers; and more.</description>
      <itunes:subtitle>Tac Anderson interview is up, Media Monitoring Minute; News That Fits: Texas hospital applies social media to Fort Hood shootings, Facebook for Business coming from Salesforce.com, Goldman Sachs tackles reputation woes, when too much information is bad for the office, the coming together of PR and SEO, one FIR listeners' day job; listener comments; music from George Thorogood and the Destroyers; and more.</itunes:subtitle>
      <itunes:summary>Tac Anderson interview is up, Media Monitoring Minute; News That Fits: Texas hospital applies social media to Fort Hood shootings, Facebook for Business coming from Salesforce.com, Goldman Sachs tackles reputation woes, when too much information is bad for the office, the coming together of PR and SEO, one FIR listeners' day job; listener comments; music from George Thorogood and the Destroyers; and more.</itunes:summary>
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      <pubDate>Mon, 23 Nov 2009 10:00:00 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-503.mp3"/>
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      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release Interview: Tac Anderson, Director of Social Media, Waggener Edstrom</title>
      <link>http://odeo.com/episodes/25468951-For-Immediate-Release-Interview-Tac-Anderson-Director-of-Social-Media-Waggener-Edstrom</link>
      <description>Waggener Edstrom Social Media Director Tac Anderson describes the use to which Microsoft put Posterous and explains the new Twendz Pro service.</description>
      <itunes:subtitle>Waggener Edstrom Social Media Director Tac Anderson describes the use to which Microsoft put Posterous and explains the new Twendz Pro service.</itunes:subtitle>
      <itunes:summary>Waggener Edstrom Social Media Director Tac Anderson describes the use to which Microsoft put Posterous and explains the new Twendz Pro service.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-11-21,25468951</guid>
      <pubDate>Sat, 21 Nov 2009 10:00:00 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="application/octet-stream" url="http://media.libsyn.com/media/fir/fir-tacanderson.mp3"/>
      <itunes:author>For Immediate Release Podcast</itunes:author>
      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release Interview: Tac Anderson, Director of Social Media, Waggener Edstrom</title>
      <link>http://odeo.com/episodes/25473939-For-Immediate-Release-Interview-Tac-Anderson-Director-of-Social-Media-Waggener-Edstrom</link>
      <description>Waggener Edstrom Social Media Director Tac Anderson describes the use to which Microsoft put Posterous and explains the new Twendz Pro service.</description>
      <itunes:subtitle>Waggener Edstrom Social Media Director Tac Anderson describes the use to which Microsoft put Posterous and explains the new Twendz Pro service.</itunes:subtitle>
      <itunes:summary>Waggener Edstrom Social Media Director Tac Anderson describes the use to which Microsoft put Posterous and explains the new Twendz Pro service.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-11-21,25473939</guid>
      <pubDate>Sat, 21 Nov 2009 10:00:00 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:author>For Immediate Release Podcast</itunes:author>
      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release: 11/19/09</title>
      <link>http://odeo.com/episodes/25468952-For-Immediate-Release-11-19-09</link>
      <description>Special Mitch Joel book offer; Tac Anderson interview on Friday; Twitter list update; more listener predictions; Dan York's report; Media Monitoring Minute; News That Fits: calling on your Facebook community to validate your credentials in a job aplication, social media is influencing business decisions; David Phillips reports; listener comments; the music; and more.</description>
      <itunes:subtitle>Special Mitch Joel book offer; Tac Anderson interview on Friday; Twitter list update; more listener predictions; Dan York's report; Media Monitoring Minute; News That Fits: calling on your Facebook community to validate your credentials in a job aplication, social media is influencing business decisions; David Phillips reports; listener comments; the music; and more.</itunes:subtitle>
      <itunes:summary>Special Mitch Joel book offer; Tac Anderson interview on Friday; Twitter list update; more listener predictions; Dan York's report; Media Monitoring Minute; News That Fits: calling on your Facebook community to validate your credentials in a job aplication, social media is influencing business decisions; David Phillips reports; listener comments; the music; and more.</itunes:summary>
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      <pubDate>Thu, 19 Nov 2009 10:00:00 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-502.mp3"/>
      <itunes:author>For Immediate Release Podcast</itunes:author>
      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release: 11/19/09</title>
      <link>http://odeo.com/episodes/25473941-For-Immediate-Release-11-19-09</link>
      <description>Special Mitch Joel book offer; Tac Anderson interview on Friday; Twitter list update; more listener predictions; Dan York's report; Media Monitoring Minute; News That Fits: calling on your Facebook community to validate your credentials in a job aplication, social media is influencing business decisions; David Phillips reports; listener comments; the music; and more.</description>
      <itunes:subtitle>Special Mitch Joel book offer; Tac Anderson interview on Friday; Twitter list update; more listener predictions; Dan York's report; Media Monitoring Minute; News That Fits: calling on your Facebook community to validate your credentials in a job aplication, social media is influencing business decisions; David Phillips reports; listener comments; the music; and more.</itunes:subtitle>
      <itunes:summary>Special Mitch Joel book offer; Tac Anderson interview on Friday; Twitter list update; more listener predictions; Dan York's report; Media Monitoring Minute; News That Fits: calling on your Facebook community to validate your credentials in a job aplication, social media is influencing business decisions; David Phillips reports; listener comments; the music; and more.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-11-19,25473941</guid>
      <pubDate>Thu, 19 Nov 2009 10:00:00 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-502.mp3"/>
      <itunes:author>For Immediate Release Podcast</itunes:author>
      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release: 11/16/09</title>
      <link>http://odeo.com/episodes/25468954-For-Immediate-Release-11-16-09</link>
      <description>Steve Rubel interview is up; Michael Netzley's report; Media Monitoring Minute; more insights from listeners on our next 500 episodes; News That Fits: PR agency challenges client's bad press with Google adwords, is your company ready and able to listen?; listener comments; music from The Plastic Pals; and more.</description>
      <itunes:subtitle>Steve Rubel interview is up; Michael Netzley's report; Media Monitoring Minute; more insights from listeners on our next 500 episodes; News That Fits: PR agency challenges client's bad press with Google adwords, is your company ready and able to listen?; listener comments; music from The Plastic Pals; and more.</itunes:subtitle>
      <itunes:summary>Steve Rubel interview is up; Michael Netzley's report; Media Monitoring Minute; more insights from listeners on our next 500 episodes; News That Fits: PR agency challenges client's bad press with Google adwords, is your company ready and able to listen?; listener comments; music from The Plastic Pals; and more.</itunes:summary>
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      <pubDate>Mon, 16 Nov 2009 06:00:00 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-501.mp3"/>
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      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release: 11/16/09</title>
      <link>http://odeo.com/episodes/25473944-For-Immediate-Release-11-16-09</link>
      <description>Steve Rubel interview is up; Michael Netzley's report; Media Monitoring Minute; more insights from listeners on our next 500 episodes; News That Fits: PR agency challenges client's bad press with Google adwords, is your company ready and able to listen?; listener comments; music from The Plastic Pals; and more.</description>
      <itunes:subtitle>Steve Rubel interview is up; Michael Netzley's report; Media Monitoring Minute; more insights from listeners on our next 500 episodes; News That Fits: PR agency challenges client's bad press with Google adwords, is your company ready and able to listen?; listener comments; music from The Plastic Pals; and more.</itunes:subtitle>
      <itunes:summary>Steve Rubel interview is up; Michael Netzley's report; Media Monitoring Minute; more insights from listeners on our next 500 episodes; News That Fits: PR agency challenges client's bad press with Google adwords, is your company ready and able to listen?; listener comments; music from The Plastic Pals; and more.</itunes:summary>
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      <pubDate>Mon, 16 Nov 2009 06:00:00 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-501.mp3"/>
      <itunes:author>For Immediate Release Podcast</itunes:author>
      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release Interview: Steve Rubel, Sr. Vice President, Edelman Digital</title>
      <link>http://odeo.com/episodes/25448771-For-Immediate-Release-Interview-Steve-Rubel-Sr-Vice-President-Edelman-Digital</link>
      <description>Edelman Digital Insights Director Steve Rubel talks about lifestreaming and the future of PR.</description>
      <itunes:subtitle>Edelman Digital Insights Director Steve Rubel talks about lifestreaming and the future of PR.</itunes:subtitle>
      <itunes:summary>Edelman Digital Insights Director Steve Rubel talks about lifestreaming and the future of PR.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-11-13,25448771</guid>
      <pubDate>Fri, 13 Nov 2009 12:45:00 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="application/octet-stream" url="http://media.libsyn.com/media/fir/steverubel3.mp3"/>
      <itunes:author>For Immediate Release Podcast</itunes:author>
      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release Interview: Steve Rubel, Sr. Vice President, Edelman Digital</title>
      <link>http://odeo.com/episodes/25448946-For-Immediate-Release-Interview-Steve-Rubel-Sr-Vice-President-Edelman-Digital</link>
      <description>Edelman Digital Insights Director Steve Rubel talks about lifestreaming and the future of PR.</description>
      <itunes:subtitle>Edelman Digital Insights Director Steve Rubel talks about lifestreaming and the future of PR.</itunes:subtitle>
      <itunes:summary>Edelman Digital Insights Director Steve Rubel talks about lifestreaming and the future of PR.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-11-13,25448946</guid>
      <pubDate>Fri, 13 Nov 2009 12:45:00 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="application/octet-stream" url="http://media.libsyn.com/media/fir/steverubel3.mp3"/>
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      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release: 11/12/09</title>
      <link>http://odeo.com/episodes/25442707-For-Immediate-Release-11-12-09</link>
      <description>Steve Rubel interview set for Friday; Edelman launches TweetLevel while TwendZ Pro is due from Waggener Edstrom; Dan York's report; Media Monitoring Minute; listener views of what FIR will be reporting in the next 500 episodes, with commentary from Neville and Shel; listener comments; music from Aloud; and more.</description>
      <itunes:subtitle>Steve Rubel interview set for Friday; Edelman launches TweetLevel while TwendZ Pro is due from Waggener Edstrom; Dan York's report; Media Monitoring Minute; listener views of what FIR will be reporting in the next 500 episodes, with commentary from Neville and Shel; listener comments; music from Aloud; and more.</itunes:subtitle>
      <itunes:summary>Steve Rubel interview set for Friday; Edelman launches TweetLevel while TwendZ Pro is due from Waggener Edstrom; Dan York's report; Media Monitoring Minute; listener views of what FIR will be reporting in the next 500 episodes, with commentary from Neville and Shel; listener comments; music from Aloud; and more.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-11-12,25442707</guid>
      <pubDate>Thu, 12 Nov 2009 10:00:00 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-500.mp3"/>
      <itunes:author>For Immediate Release Podcast</itunes:author>
      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release: 11/12/09</title>
      <link>http://odeo.com/episodes/25443032-For-Immediate-Release-11-12-09</link>
      <description>Steve Rubel interview set for Friday; Edelman launches TweetLevel while TwendZ Pro is due from Waggener Edstrom; Dan York's report; Media Monitoring Minute; listener views of what FIR will be reporting in the next 500 episodes, with commentary from Neville and Shel; listener comments; music from Aloud; and more.</description>
      <itunes:subtitle>Steve Rubel interview set for Friday; Edelman launches TweetLevel while TwendZ Pro is due from Waggener Edstrom; Dan York's report; Media Monitoring Minute; listener views of what FIR will be reporting in the next 500 episodes, with commentary from Neville and Shel; listener comments; music from Aloud; and more.</itunes:subtitle>
      <itunes:summary>Steve Rubel interview set for Friday; Edelman launches TweetLevel while TwendZ Pro is due from Waggener Edstrom; Dan York's report; Media Monitoring Minute; listener views of what FIR will be reporting in the next 500 episodes, with commentary from Neville and Shel; listener comments; music from Aloud; and more.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-11-12,25443032</guid>
      <pubDate>Thu, 12 Nov 2009 10:00:00 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-500.mp3"/>
      <itunes:author>For Immediate Release Podcast</itunes:author>
      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release: 11/09/09</title>
      <link>http://odeo.com/episodes/25426860-For-Immediate-Release-11-09-09</link>
      <description>Introducing FIR Phone Quicks; Steve Rubel interview set for Friday; FIR Twitter list reminder; 500th episode details; Michael Netzley's report; Media Monitoring Minute; News That Fits: why social media is vital to corporate social responsibility, CEO authenticity on Facebook, problems with ads incorporating user-generated content; listener comments; music from Jemimah Puddleduck; and more.</description>
      <itunes:subtitle>Introducing FIR Phone Quicks; Steve Rubel interview set for Friday; FIR Twitter list reminder; 500th episode details; Michael Netzley's report; Media Monitoring Minute; News That Fits: why social media is vital to corporate social responsibility, CEO authenticity on Facebook, problems with ads incorporating user-generated content; listener comments; music from Jemimah Puddleduck; and more.</itunes:subtitle>
      <itunes:summary>Introducing FIR Phone Quicks; Steve Rubel interview set for Friday; FIR Twitter list reminder; 500th episode details; Michael Netzley's report; Media Monitoring Minute; News That Fits: why social media is vital to corporate social responsibility, CEO authenticity on Facebook, problems with ads incorporating user-generated content; listener comments; music from Jemimah Puddleduck; and more.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-11-09,25426860</guid>
      <pubDate>Mon, 09 Nov 2009 10:00:00 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-499.mp3"/>
      <itunes:author>For Immediate Release Podcast</itunes:author>
      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release: 11/09/09</title>
      <link>http://odeo.com/episodes/25427178-For-Immediate-Release-11-09-09</link>
      <description>Introducing FIR Phone Quicks; Steve Rubel interview set for Friday; FIR Twitter list reminder; 500th episode details; Michael Netzley's report; Media Monitoring Minute; News That Fits: why social media is vital to corporate social responsibility, CEO authenticity on Facebook, problems with ads incorporating user-generated content; listener comments; music from Jemimah Puddleduck; and more.</description>
      <itunes:subtitle>Introducing FIR Phone Quicks; Steve Rubel interview set for Friday; FIR Twitter list reminder; 500th episode details; Michael Netzley's report; Media Monitoring Minute; News That Fits: why social media is vital to corporate social responsibility, CEO authenticity on Facebook, problems with ads incorporating user-generated content; listener comments; music from Jemimah Puddleduck; and more.</itunes:subtitle>
      <itunes:summary>Introducing FIR Phone Quicks; Steve Rubel interview set for Friday; FIR Twitter list reminder; 500th episode details; Michael Netzley's report; Media Monitoring Minute; News That Fits: why social media is vital to corporate social responsibility, CEO authenticity on Facebook, problems with ads incorporating user-generated content; listener comments; music from Jemimah Puddleduck; and more.</itunes:summary>
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      <pubDate>Mon, 09 Nov 2009 10:00:00 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-499.mp3"/>
      <itunes:author>For Immediate Release Podcast</itunes:author>
      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release: 11/05/09</title>
      <link>http://odeo.com/episodes/25407756-For-Immediate-Release-11-05-09</link>
      <description>Shel's on his own in Toronto; Google Wave and Twitter List reminders; Dan York's report; Media Monitoring Minute; News That Fits: Novell introduces Pulse with Google Wave integration, the move from stickiness to spreadability, more on Twitter lists, Second Life takes enterprise software into beta; listener comments; and more.</description>
      <itunes:subtitle>Shel's on his own in Toronto; Google Wave and Twitter List reminders; Dan York's report; Media Monitoring Minute; News That Fits: Novell introduces Pulse with Google Wave integration, the move from stickiness to spreadability, more on Twitter lists, Second Life takes enterprise software into beta; listener comments; and more.</itunes:subtitle>
      <itunes:summary>Shel's on his own in Toronto; Google Wave and Twitter List reminders; Dan York's report; Media Monitoring Minute; News That Fits: Novell introduces Pulse with Google Wave integration, the move from stickiness to spreadability, more on Twitter lists, Second Life takes enterprise software into beta; listener comments; and more.</itunes:summary>
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      <pubDate>Thu, 05 Nov 2009 10:00:00 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-498.mp3"/>
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      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release: 11/05/09</title>
      <link>http://odeo.com/episodes/25407989-For-Immediate-Release-11-05-09</link>
      <description>Shel's on his own in Toronto; Google Wave and Twitter List reminders; Dan York's report; Media Monitoring Minute; News That Fits: Novell introduces Pulse with Google Wave integration, the move from stickiness to spreadability, more on Twitter lists, Second Life takes enterprise software into beta; listener comments; and more.</description>
      <itunes:subtitle>Shel's on his own in Toronto; Google Wave and Twitter List reminders; Dan York's report; Media Monitoring Minute; News That Fits: Novell introduces Pulse with Google Wave integration, the move from stickiness to spreadability, more on Twitter lists, Second Life takes enterprise software into beta; listener comments; and more.</itunes:subtitle>
      <itunes:summary>Shel's on his own in Toronto; Google Wave and Twitter List reminders; Dan York's report; Media Monitoring Minute; News That Fits: Novell introduces Pulse with Google Wave integration, the move from stickiness to spreadability, more on Twitter lists, Second Life takes enterprise software into beta; listener comments; and more.</itunes:summary>
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      <pubDate>Thu, 05 Nov 2009 10:00:00 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-498.mp3"/>
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      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release: 11/02/09</title>
      <link>http://odeo.com/episodes/25386302-For-Immediate-Release-11-02-09</link>
      <description>FIR Listener Wave is up and running; an FIR Listener Twitter list is in the works; vote for us on Podcast Alley; Michael Netzley's Asia report; Media Monitoring Minute; News That Fits: bridging the gap between corporate culture and the Web 2.0 society, what a P2P company looks like, newspapers need to measure multimedia relationship, a deep dive into the spread of inaccurate information; music from Mano Reza; and more.</description>
      <itunes:subtitle>FIR Listener Wave is up and running; an FIR Listener Twitter list is in the works; vote for us on Podcast Alley; Michael Netzley's Asia report; Media Monitoring Minute; News That Fits: bridging the gap between corporate culture and the Web 2.0 society, what a P2P company looks like, newspapers need to measure multimedia relationship, a deep dive into the spread of inaccurate information; music from Mano Reza; and more.</itunes:subtitle>
      <itunes:summary>FIR Listener Wave is up and running; an FIR Listener Twitter list is in the works; vote for us on Podcast Alley; Michael Netzley's Asia report; Media Monitoring Minute; News That Fits: bridging the gap between corporate culture and the Web 2.0 society, what a P2P company looks like, newspapers need to measure multimedia relationship, a deep dive into the spread of inaccurate information; music from Mano Reza; and more.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-11-02,25386302</guid>
      <pubDate>Mon, 02 Nov 2009 10:00:00 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-497.mp3"/>
      <itunes:author>For Immediate Release Podcast</itunes:author>
      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release: 11/02/09</title>
      <link>http://odeo.com/episodes/25390816-For-Immediate-Release-11-02-09</link>
      <description>FIR Listener Wave is up and running; an FIR Listener Twitter list is in the works; vote for us on Podcast Alley; Michael Netzley's Asia report; Media Monitoring Minute; News That Fits: bridging the gap between corporate culture and the Web 2.0 society, what a P2P company looks like, newspapers need to measure multimedia relationship, a deep dive into the spread of inaccurate information; music from Mano Reza; and more.</description>
      <itunes:subtitle>FIR Listener Wave is up and running; an FIR Listener Twitter list is in the works; vote for us on Podcast Alley; Michael Netzley's Asia report; Media Monitoring Minute; News That Fits: bridging the gap between corporate culture and the Web 2.0 society, what a P2P company looks like, newspapers need to measure multimedia relationship, a deep dive into the spread of inaccurate information; music from Mano Reza; and more.</itunes:subtitle>
      <itunes:summary>FIR Listener Wave is up and running; an FIR Listener Twitter list is in the works; vote for us on Podcast Alley; Michael Netzley's Asia report; Media Monitoring Minute; News That Fits: bridging the gap between corporate culture and the Web 2.0 society, what a P2P company looks like, newspapers need to measure multimedia relationship, a deep dive into the spread of inaccurate information; music from Mano Reza; and more.</itunes:summary>
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      <pubDate>Mon, 02 Nov 2009 10:00:00 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release: 10/29/09</title>
      <link>http://odeo.com/episodes/25386304-For-Immediate-Release-10-29-09</link>
      <description>Episode 500 grows ever closer; interested in a Friends of FIR Google Wave experiment?; Dan York's report; Media Monitoring Minute; News That Fits: Edelman blasted for reverse-mentoring initiative, IT firm claims Twitter costs UK billions in productivity losses, Pew releases new Twitter stats, Google launches Social Search; listener comments; the music; and more.</description>
      <itunes:subtitle>Episode 500 grows ever closer; interested in a Friends of FIR Google Wave experiment?; Dan York's report; Media Monitoring Minute; News That Fits: Edelman blasted for reverse-mentoring initiative, IT firm claims Twitter costs UK billions in productivity losses, Pew releases new Twitter stats, Google launches Social Search; listener comments; the music; and more.</itunes:subtitle>
      <itunes:summary>Episode 500 grows ever closer; interested in a Friends of FIR Google Wave experiment?; Dan York's report; Media Monitoring Minute; News That Fits: Edelman blasted for reverse-mentoring initiative, IT firm claims Twitter costs UK billions in productivity losses, Pew releases new Twitter stats, Google launches Social Search; listener comments; the music; and more.</itunes:summary>
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      <pubDate>Thu, 29 Oct 2009 11:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
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    </item>
    <item>
      <title>For Immediate Release: 10/29/09</title>
      <link>http://odeo.com/episodes/25390819-For-Immediate-Release-10-29-09</link>
      <description>Episode 500 grows ever closer; interested in a Friends of FIR Google Wave experiment?; Dan York's report; Media Monitoring Minute; News That Fits: Edelman blasted for reverse-mentoring initiative, IT firm claims Twitter costs UK billions in productivity losses, Pew releases new Twitter stats, Google launches Social Search; listener comments; the music; and more.</description>
      <itunes:subtitle>Episode 500 grows ever closer; interested in a Friends of FIR Google Wave experiment?; Dan York's report; Media Monitoring Minute; News That Fits: Edelman blasted for reverse-mentoring initiative, IT firm claims Twitter costs UK billions in productivity losses, Pew releases new Twitter stats, Google launches Social Search; listener comments; the music; and more.</itunes:subtitle>
      <itunes:summary>Episode 500 grows ever closer; interested in a Friends of FIR Google Wave experiment?; Dan York's report; Media Monitoring Minute; News That Fits: Edelman blasted for reverse-mentoring initiative, IT firm claims Twitter costs UK billions in productivity losses, Pew releases new Twitter stats, Google launches Social Search; listener comments; the music; and more.</itunes:summary>
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      <pubDate>Thu, 29 Oct 2009 11:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-496.mp3"/>
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    <item>
      <title>For Immediate Release: 10/26/09</title>
      <link>http://odeo.com/episodes/25379952-For-Immediate-Release-10-26-09</link>
      <description>Shel's in Nashville; assembling today's show; Neville's conference experiences last week; Michael Netzley reports on Edelman's Digital Brand Index in Asia; Media Monitoring Minute; News That Fits: Twitter is the killer app for customer service, Pepsi withdraws sexist iPhone app, Volkswagen USA to launch new Golf GTi via iPhone app, US government social media security guidelines, Boots launches health website and NHS website lets you rate your local doctor, big companies bypass the media and go direct to consumers; listeners' comments and FIR friendfeed Room round-up; music from Sheila Nicholls; and more.</description>
      <itunes:subtitle>Shel's in Nashville; assembling today's show; Neville's conference experiences last week; Michael Netzley reports on Edelman's Digital Brand Index in Asia; Media Monitoring Minute; News That Fits: Twitter is the killer app for customer service, Pepsi withdraws sexist iPhone app, Volkswagen USA to launch new Golf GTi via iPhone app, US government social media security guidelines, Boots launches health website and NHS website lets you rate your local doctor, big companies bypass the media and go direct to consumers; listeners' comments and FIR friendfeed Room round-up; music from Sheila Nicholls; and more.</itunes:subtitle>
      <itunes:summary>Shel's in Nashville; assembling today's show; Neville's conference experiences last week; Michael Netzley reports on Edelman's Digital Brand Index in Asia; Media Monitoring Minute; News That Fits: Twitter is the killer app for customer service, Pepsi withdraws sexist iPhone app, Volkswagen USA to launch new Golf GTi via iPhone app, US government social media security guidelines, Boots launches health website and NHS website lets you rate your local doctor, big companies bypass the media and go direct to consumers; listeners' comments and FIR friendfeed Room round-up; music from Sheila Nicholls; and more.</itunes:summary>
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      <pubDate>Mon, 26 Oct 2009 12:30:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-495.mp3"/>
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      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release: 10/26/09</title>
      <link>http://odeo.com/episodes/25380274-For-Immediate-Release-10-26-09</link>
      <description>Shel's in Nashville; assembling today's show; Neville's conference experiences last week; Michael Netzley reports on Edelman's Digital Brand Index in Asia; Media Monitoring Minute; News That Fits: Twitter is the killer app for customer service, Pepsi withdraws sexist iPhone app, Volkswagen USA to launch new Golf GTi via iPhone app, US government social media security guidelines, Boots launches health website and NHS website lets you rate your local doctor, big companies bypass the media and go direct to consumers; listeners' comments and FIR friendfeed Room round-up; music from Sheila Nicholls; and more.</description>
      <itunes:subtitle>Shel's in Nashville; assembling today's show; Neville's conference experiences last week; Michael Netzley reports on Edelman's Digital Brand Index in Asia; Media Monitoring Minute; News That Fits: Twitter is the killer app for customer service, Pepsi withdraws sexist iPhone app, Volkswagen USA to launch new Golf GTi via iPhone app, US government social media security guidelines, Boots launches health website and NHS website lets you rate your local doctor, big companies bypass the media and go direct to consumers; listeners' comments and FIR friendfeed Room round-up; music from Sheila Nicholls; and more.</itunes:subtitle>
      <itunes:summary>Shel's in Nashville; assembling today's show; Neville's conference experiences last week; Michael Netzley reports on Edelman's Digital Brand Index in Asia; Media Monitoring Minute; News That Fits: Twitter is the killer app for customer service, Pepsi withdraws sexist iPhone app, Volkswagen USA to launch new Golf GTi via iPhone app, US government social media security guidelines, Boots launches health website and NHS website lets you rate your local doctor, big companies bypass the media and go direct to consumers; listeners' comments and FIR friendfeed Room round-up; music from Sheila Nicholls; and more.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-10-26,25380274</guid>
      <pubDate>Mon, 26 Oct 2009 12:30:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-495.mp3"/>
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    </item>
    <item>
      <title>For Immediate Release: 10/22/09</title>
      <link>http://odeo.com/episodes/25338915-For-Immediate-Release-10-22-09</link>
      <description>Neville's in Manchester while Shel's in Montreal; a focus on web accessibility; Dan York's report; Media Monitoring Minute; News That Fits: ATT asks employees to astroturf, Coca-Cola sends three bloggers on a world tour, the start of Google Wave spam, Procter and Gamble applies social media to toilet paper, email more popular than Facebook with Gen-Y; FriendFeed Room roundup; music from The Aces; and more.</description>
      <itunes:subtitle>Neville's in Manchester while Shel's in Montreal; a focus on web accessibility; Dan York's report; Media Monitoring Minute; News That Fits: ATT asks employees to astroturf, Coca-Cola sends three bloggers on a world tour, the start of Google Wave spam, Procter and Gamble applies social media to toilet paper, email more popular than Facebook with Gen-Y; FriendFeed Room roundup; music from The Aces; and more.</itunes:subtitle>
      <itunes:summary>Neville's in Manchester while Shel's in Montreal; a focus on web accessibility; Dan York's report; Media Monitoring Minute; News That Fits: ATT asks employees to astroturf, Coca-Cola sends three bloggers on a world tour, the start of Google Wave spam, Procter and Gamble applies social media to toilet paper, email more popular than Facebook with Gen-Y; FriendFeed Room roundup; music from The Aces; and more.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-10-21,25338915</guid>
      <pubDate>Wed, 21 Oct 2009 13:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-494.mp3"/>
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      <itunes:keywords>podcasts</itunes:keywords>
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    <item>
      <title>For Immediate Release: 10/22/09</title>
      <link>http://odeo.com/episodes/25343163-For-Immediate-Release-10-22-09</link>
      <description>Neville's in Manchester while Shel's in Montreal; a focus on web accessibility; Dan York's report; Media Monitoring Minute; News That Fits: ATT asks employees to astroturf, Coca-Cola sends three bloggers on a world tour, the start of Google Wave spam, Procter and Gamble applies social media to toilet paper, email more popular than Facebook with Gen-Y; FriendFeed Room roundup; music from The Aces; and more.</description>
      <itunes:subtitle>Neville's in Manchester while Shel's in Montreal; a focus on web accessibility; Dan York's report; Media Monitoring Minute; News That Fits: ATT asks employees to astroturf, Coca-Cola sends three bloggers on a world tour, the start of Google Wave spam, Procter and Gamble applies social media to toilet paper, email more popular than Facebook with Gen-Y; FriendFeed Room roundup; music from The Aces; and more.</itunes:subtitle>
      <itunes:summary>Neville's in Manchester while Shel's in Montreal; a focus on web accessibility; Dan York's report; Media Monitoring Minute; News That Fits: ATT asks employees to astroturf, Coca-Cola sends three bloggers on a world tour, the start of Google Wave spam, Procter and Gamble applies social media to toilet paper, email more popular than Facebook with Gen-Y; FriendFeed Room roundup; music from The Aces; and more.</itunes:summary>
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      <pubDate>Wed, 21 Oct 2009 13:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-494.mp3"/>
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    <item>
      <title>For Immediate Release: 10/19/09</title>
      <link>http://odeo.com/episodes/25315648-For-Immediate-Release-10-19-09</link>
      <description>Not your usual show; Shel's in Cleveland and back from BlogWorld; Media Monitoring Minute; News That Fits: TSA blog opens conversation on a controversy, Technorati relaunches and issues a new State of the Blogosphere; listener comments; music; and more.</description>
      <itunes:subtitle>Not your usual show; Shel's in Cleveland and back from BlogWorld; Media Monitoring Minute; News That Fits: TSA blog opens conversation on a controversy, Technorati relaunches and issues a new State of the Blogosphere; listener comments; music; and more.</itunes:subtitle>
      <itunes:summary>Not your usual show; Shel's in Cleveland and back from BlogWorld; Media Monitoring Minute; News That Fits: TSA blog opens conversation on a controversy, Technorati relaunches and issues a new State of the Blogosphere; listener comments; music; and more.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-10-19,25315648</guid>
      <pubDate>Mon, 19 Oct 2009 13:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-493.mp3"/>
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      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release: 10/19/09</title>
      <link>http://odeo.com/episodes/25315919-For-Immediate-Release-10-19-09</link>
      <description>Not your usual show; Shel's in Cleveland and back from BlogWorld; Media Monitoring Minute; News That Fits: TSA blog opens conversation on a controversy, Technorati relaunches and issues a new State of the Blogosphere; listener comments; music; and more.</description>
      <itunes:subtitle>Not your usual show; Shel's in Cleveland and back from BlogWorld; Media Monitoring Minute; News That Fits: TSA blog opens conversation on a controversy, Technorati relaunches and issues a new State of the Blogosphere; listener comments; music; and more.</itunes:subtitle>
      <itunes:summary>Not your usual show; Shel's in Cleveland and back from BlogWorld; Media Monitoring Minute; News That Fits: TSA blog opens conversation on a controversy, Technorati relaunches and issues a new State of the Blogosphere; listener comments; music; and more.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-10-19,25315919</guid>
      <pubDate>Mon, 19 Oct 2009 13:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-493.mp3"/>
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    </item>
    <item>
      <title>For Immediate Release: 10/15/09</title>
      <link>http://odeo.com/episodes/25291672-For-Immediate-Release-10-15-09</link>
      <description>Shel's at BlogWorld Expo; follow-ups on Pepsi iPhone app and employers blocking social media access; Dan York reports; Media Monitoring Minute; News That Fits: Twitter routes around media injunction, results of PRWeek's social media survey, HSBC launches customer opinion website, Jakob Nielsen looks at social media usability; listener comments; the music; and more.</description>
      <itunes:subtitle>Shel's at BlogWorld Expo; follow-ups on Pepsi iPhone app and employers blocking social media access; Dan York reports; Media Monitoring Minute; News That Fits: Twitter routes around media injunction, results of PRWeek's social media survey, HSBC launches customer opinion website, Jakob Nielsen looks at social media usability; listener comments; the music; and more.</itunes:subtitle>
      <itunes:summary>Shel's at BlogWorld Expo; follow-ups on Pepsi iPhone app and employers blocking social media access; Dan York reports; Media Monitoring Minute; News That Fits: Twitter routes around media injunction, results of PRWeek's social media survey, HSBC launches customer opinion website, Jakob Nielsen looks at social media usability; listener comments; the music; and more.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-10-15,25291672</guid>
      <pubDate>Thu, 15 Oct 2009 13:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-492.mp3"/>
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      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release: 10/15/09</title>
      <link>http://odeo.com/episodes/25292242-For-Immediate-Release-10-15-09</link>
      <description>Shel's at BlogWorld Expo; follow-ups on Pepsi iPhone app and employers blocking social media access; Dan York reports; Media Monitoring Minute; News That Fits: Twitter routes around media injunction, results of PRWeek's social media survey, HSBC launches customer opinion website, Jakob Nielsen looks at social media usability; listener comments; the music; and more.</description>
      <itunes:subtitle>Shel's at BlogWorld Expo; follow-ups on Pepsi iPhone app and employers blocking social media access; Dan York reports; Media Monitoring Minute; News That Fits: Twitter routes around media injunction, results of PRWeek's social media survey, HSBC launches customer opinion website, Jakob Nielsen looks at social media usability; listener comments; the music; and more.</itunes:subtitle>
      <itunes:summary>Shel's at BlogWorld Expo; follow-ups on Pepsi iPhone app and employers blocking social media access; Dan York reports; Media Monitoring Minute; News That Fits: Twitter routes around media injunction, results of PRWeek's social media survey, HSBC launches customer opinion website, Jakob Nielsen looks at social media usability; listener comments; the music; and more.</itunes:summary>
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      <pubDate>Thu, 15 Oct 2009 13:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-492.mp3"/>
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      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release: 10/12/09</title>
      <link>http://odeo.com/episodes/25274994-For-Immediate-Release-10-12-09</link>
      <description>Steve Rubel interview postponed; MIchael Netzley reports; Media Monitoring Minute; News That Fits: CitiBank study finds small businesses getting no value from social media, Pepsi's AMP brand releases iPhone app that could alientate women, study draws connection between social media and paid search, companies boost social media investments but still block thier own employees, Second Life is profitable, avatar policies are coming; listener comments; music from Ghosts on the Radio, and more.</description>
      <itunes:subtitle>Steve Rubel interview postponed; MIchael Netzley reports; Media Monitoring Minute; News That Fits: CitiBank study finds small businesses getting no value from social media, Pepsi's AMP brand releases iPhone app that could alientate women, study draws connection between social media and paid search, companies boost social media investments but still block thier own employees, Second Life is profitable, avatar policies are coming; listener comments; music from Ghosts on the Radio, and more.</itunes:subtitle>
      <itunes:summary>Steve Rubel interview postponed; MIchael Netzley reports; Media Monitoring Minute; News That Fits: CitiBank study finds small businesses getting no value from social media, Pepsi's AMP brand releases iPhone app that could alientate women, study draws connection between social media and paid search, companies boost social media investments but still block thier own employees, Second Life is profitable, avatar policies are coming; listener comments; music from Ghosts on the Radio, and more.</itunes:summary>
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      <pubDate>Mon, 12 Oct 2009 10:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-491.mp3"/>
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    </item>
    <item>
      <title>For Immediate Release: 10/12/09</title>
      <link>http://odeo.com/episodes/25275330-For-Immediate-Release-10-12-09</link>
      <description>Steve Rubel interview postponed; MIchael Netzley reports; Media Monitoring Minute; News That Fits: CitiBank study finds small businesses getting no value from social media, Pepsi's AMP brand releases iPhone app that could alientate women, study draws connection between social media and paid search, companies boost social media investments but still block thier own employees, Second Life is profitable, avatar policies are coming; listener comments; music from Ghosts on the Radio, and more.</description>
      <itunes:subtitle>Steve Rubel interview postponed; MIchael Netzley reports; Media Monitoring Minute; News That Fits: CitiBank study finds small businesses getting no value from social media, Pepsi's AMP brand releases iPhone app that could alientate women, study draws connection between social media and paid search, companies boost social media investments but still block thier own employees, Second Life is profitable, avatar policies are coming; listener comments; music from Ghosts on the Radio, and more.</itunes:subtitle>
      <itunes:summary>Steve Rubel interview postponed; MIchael Netzley reports; Media Monitoring Minute; News That Fits: CitiBank study finds small businesses getting no value from social media, Pepsi's AMP brand releases iPhone app that could alientate women, study draws connection between social media and paid search, companies boost social media investments but still block thier own employees, Second Life is profitable, avatar policies are coming; listener comments; music from Ghosts on the Radio, and more.</itunes:summary>
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      <pubDate>Mon, 12 Oct 2009 10:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-491.mp3"/>
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    <item>
      <title>For Immediate Release: 10/08/09</title>
      <link>http://odeo.com/episodes/25254218-For-Immediate-Release-10-08-09</link>
      <description>Dan York is guest co-host in Neville's absence; Steve Rubel interview on Friday; Inbound Marketing Summit on now; Dan talks about his job and the attention wave; Sallie Goetsch reports on the death of podcasting; Media Monitoring Minute; News That Fits: FTC rules for affiliate bloggers, companies invest in social media but block their own employees, a company owns up to unethical behavior, a deep dig into Twitter; music from Matthew Ebel; and more.</description>
      <itunes:subtitle>Dan York is guest co-host in Neville's absence; Steve Rubel interview on Friday; Inbound Marketing Summit on now; Dan talks about his job and the attention wave; Sallie Goetsch reports on the death of podcasting; Media Monitoring Minute; News That Fits: FTC rules for affiliate bloggers, companies invest in social media but block their own employees, a company owns up to unethical behavior, a deep dig into Twitter; music from Matthew Ebel; and more.</itunes:subtitle>
      <itunes:summary>Dan York is guest co-host in Neville's absence; Steve Rubel interview on Friday; Inbound Marketing Summit on now; Dan talks about his job and the attention wave; Sallie Goetsch reports on the death of podcasting; Media Monitoring Minute; News That Fits: FTC rules for affiliate bloggers, companies invest in social media but block their own employees, a company owns up to unethical behavior, a deep dig into Twitter; music from Matthew Ebel; and more.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-10-08,25254218</guid>
      <pubDate>Thu, 08 Oct 2009 11:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-490.mp3"/>
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      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release: 10/08/09</title>
      <link>http://odeo.com/episodes/25255379-For-Immediate-Release-10-08-09</link>
      <description>Dan York is guest co-host in Neville's absence; Steve Rubel interview on Friday; Inbound Marketing Summit on now; Dan talks about his job and the attention wave; Sallie Goetsch reports on the death of podcasting; Media Monitoring Minute; News That Fits: FTC rules for affiliate bloggers, companies invest in social media but block their own employees, a company owns up to unethical behavior, a deep dig into Twitter; music from Matthew Ebel; and more.</description>
      <itunes:subtitle>Dan York is guest co-host in Neville's absence; Steve Rubel interview on Friday; Inbound Marketing Summit on now; Dan talks about his job and the attention wave; Sallie Goetsch reports on the death of podcasting; Media Monitoring Minute; News That Fits: FTC rules for affiliate bloggers, companies invest in social media but block their own employees, a company owns up to unethical behavior, a deep dig into Twitter; music from Matthew Ebel; and more.</itunes:subtitle>
      <itunes:summary>Dan York is guest co-host in Neville's absence; Steve Rubel interview on Friday; Inbound Marketing Summit on now; Dan talks about his job and the attention wave; Sallie Goetsch reports on the death of podcasting; Media Monitoring Minute; News That Fits: FTC rules for affiliate bloggers, companies invest in social media but block their own employees, a company owns up to unethical behavior, a deep dig into Twitter; music from Matthew Ebel; and more.</itunes:summary>
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      <pubDate>Thu, 08 Oct 2009 11:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-490.mp3"/>
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      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release: 10/05/09</title>
      <link>http://odeo.com/episodes/25237586-For-Immediate-Release-10-05-09</link>
      <description>Steve Rubel interview coming; FIR 500 on Nov 12; Shel's on the way to Phoenix; Michael Netzley reports; Media Monitoring Minute; News That Fits: Twittertypes, 70% of mainstream media to charge for online content, social media news release and SEO, live sports event broadcast on internet not TV; listener comments and FIR Friendfeed Room round-up; news about next Thursday's show; music from Adrina Thorpe; and more.</description>
      <itunes:subtitle>Steve Rubel interview coming; FIR 500 on Nov 12; Shel's on the way to Phoenix; Michael Netzley reports; Media Monitoring Minute; News That Fits: Twittertypes, 70% of mainstream media to charge for online content, social media news release and SEO, live sports event broadcast on internet not TV; listener comments and FIR Friendfeed Room round-up; news about next Thursday's show; music from Adrina Thorpe; and more.</itunes:subtitle>
      <itunes:summary>Steve Rubel interview coming; FIR 500 on Nov 12; Shel's on the way to Phoenix; Michael Netzley reports; Media Monitoring Minute; News That Fits: Twittertypes, 70% of mainstream media to charge for online content, social media news release and SEO, live sports event broadcast on internet not TV; listener comments and FIR Friendfeed Room round-up; news about next Thursday's show; music from Adrina Thorpe; and more.</itunes:summary>
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      <pubDate>Mon, 05 Oct 2009 11:30:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-489.mp3"/>
      <itunes:author>For Immediate Release Podcast</itunes:author>
      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release: 10/05/09</title>
      <link>http://odeo.com/episodes/25238208-For-Immediate-Release-10-05-09</link>
      <description>Steve Rubel interview coming; FIR 500 on Nov 12; Shel's on the way to Phoenix; Michael Netzley reports; Media Monitoring Minute; News That Fits: Twittertypes, 70% of mainstream media to charge for online content, social media news release and SEO, live sports event broadcast on internet not TV; listener comments and FIR Friendfeed Room round-up; news about next Thursday's show; music from Adrina Thorpe; and more.</description>
      <itunes:subtitle>Steve Rubel interview coming; FIR 500 on Nov 12; Shel's on the way to Phoenix; Michael Netzley reports; Media Monitoring Minute; News That Fits: Twittertypes, 70% of mainstream media to charge for online content, social media news release and SEO, live sports event broadcast on internet not TV; listener comments and FIR Friendfeed Room round-up; news about next Thursday's show; music from Adrina Thorpe; and more.</itunes:subtitle>
      <itunes:summary>Steve Rubel interview coming; FIR 500 on Nov 12; Shel's on the way to Phoenix; Michael Netzley reports; Media Monitoring Minute; News That Fits: Twittertypes, 70% of mainstream media to charge for online content, social media news release and SEO, live sports event broadcast on internet not TV; listener comments and FIR Friendfeed Room round-up; news about next Thursday's show; music from Adrina Thorpe; and more.</itunes:summary>
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      <pubDate>Mon, 05 Oct 2009 11:30:00 -0700</pubDate>
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      <title>For Immediate Release: 10/01/09</title>
      <link>http://odeo.com/episodes/25217851-For-Immediate-Release-10-01-09</link>
      <description>Neville's now working for WeissComm Group; please vote for FIR at Podcast Alley; Michael Edson interview is up, Steve Rubel interview set for next Friday; Dan York's report; Media Monitoring Minute; News That Fits: new media companies abuse pitch process, a hard look at the future of journalism; listener comments; music from Texture; and more.</description>
      <itunes:subtitle>Neville's now working for WeissComm Group; please vote for FIR at Podcast Alley; Michael Edson interview is up, Steve Rubel interview set for next Friday; Dan York's report; Media Monitoring Minute; News That Fits: new media companies abuse pitch process, a hard look at the future of journalism; listener comments; music from Texture; and more.</itunes:subtitle>
      <itunes:summary>Neville's now working for WeissComm Group; please vote for FIR at Podcast Alley; Michael Edson interview is up, Steve Rubel interview set for next Friday; Dan York's report; Media Monitoring Minute; News That Fits: new media companies abuse pitch process, a hard look at the future of journalism; listener comments; music from Texture; and more.</itunes:summary>
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      <pubDate>Thu, 01 Oct 2009 14:30:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-488.mp3"/>
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      <title>For Immediate Release: 10/01/09</title>
      <link>http://odeo.com/episodes/25218369-For-Immediate-Release-10-01-09</link>
      <description>Neville's now working for WeissComm Group; please vote for FIR at Podcast Alley; Michael Edson interview is up, Steve Rubel interview set for next Friday; Dan York's report; Media Monitoring Minute; News That Fits: new media companies abuse pitch process, a hard look at the future of journalism; listener comments; music from Texture; and more.</description>
      <itunes:subtitle>Neville's now working for WeissComm Group; please vote for FIR at Podcast Alley; Michael Edson interview is up, Steve Rubel interview set for next Friday; Dan York's report; Media Monitoring Minute; News That Fits: new media companies abuse pitch process, a hard look at the future of journalism; listener comments; music from Texture; and more.</itunes:subtitle>
      <itunes:summary>Neville's now working for WeissComm Group; please vote for FIR at Podcast Alley; Michael Edson interview is up, Steve Rubel interview set for next Friday; Dan York's report; Media Monitoring Minute; News That Fits: new media companies abuse pitch process, a hard look at the future of journalism; listener comments; music from Texture; and more.</itunes:summary>
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      <pubDate>Thu, 01 Oct 2009 14:30:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-488.mp3"/>
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      <itunes:keywords>podcasts</itunes:keywords>
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