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    <title>SBA Network Free Audio</title>
    <link>http://odeo.com/channels/31815-SBA-Network-Free-Audio</link>
    <itunes:author>TanakaSan</itunes:author>
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    <language>en-us</language>
    <ttl>40</ttl>
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    <pubDate>Mon, 08 Sep 2008 16:59:44 -0700</pubDate>
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      <title>Products That Deliver Part 2</title>
      <link>http://odeo.com/episodes/23300214-Products-That-Deliver-Part-2</link>
      <description>This 19 minute audio workshop looks at some of the areas of product development that can help us to ensure that the products or services we are creating are timely, tailored to our marketplace and that everyone on the team is pulling in the same direction.</description>
      <itunes:subtitle>This 19 minute audio workshop looks at some of the areas of product development that can help us to ensure that the products or services we are creating are timely, tailored to our marketplace and that everyone on the team is pulling in the same direction.</itunes:subtitle>
      <itunes:summary>This 19 minute audio workshop looks at some of the areas of product development that can help us to ensure that the products or services we are creating are timely, tailored to our marketplace and that everyone on the team is pulling in the same direction.</itunes:summary>
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      <pubDate>Mon, 08 Sep 2008 16:59:44 -0700</pubDate>
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    <item>
      <title>Take a Step Back</title>
      <link>http://odeo.com/episodes/23300222-Take-a-Step-Back</link>
      <description>Taking a step back is a great way to build trust with your prospects and clients. Learn how to do this with this 12 minute audio workshop.</description>
      <itunes:subtitle>Taking a step back is a great way to build trust with your prospects and clients. Learn how to do this with this 12 minute audio workshop.</itunes:subtitle>
      <itunes:summary>Taking a step back is a great way to build trust with your prospects and clients. Learn how to do this with this 12 minute audio workshop.</itunes:summary>
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      <pubDate>Mon, 08 Sep 2008 16:59:44 -0700</pubDate>
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    <item>
      <title>Vision, Mission, and Goals</title>
      <link>http://odeo.com/episodes/23300226-Vision-Mission-and-Goals</link>
      <description>This 17 minute audio program explains the differences between your vision, mission, and goals, and why each is important. It concludes with a discussion on how to effectively set goals that you can reach.</description>
      <itunes:subtitle>This 17 minute audio program explains the differences between your vision, mission, and goals, and why each is important. It concludes with a discussion on how to effectively set goals that you can reach.</itunes:subtitle>
      <itunes:summary>This 17 minute audio program explains the differences between your vision, mission, and goals, and why each is important. It concludes with a discussion on how to effectively set goals that you can reach.</itunes:summary>
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      <pubDate>Mon, 08 Sep 2008 16:59:44 -0700</pubDate>
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    <item>
      <title>Choosing the Right Media Part 2</title>
      <link>http://odeo.com/episodes/23300182-Choosing-the-Right-Media-Part-2</link>
      <description>This 2 part audio workshop (18 minutes total) is an interview with Mark Deo discussing the importance of selecting effective media, and how to do so. Learn about the pitfalls of traditional advertising, and how to best leverage your advertising budget to increase the chances of a successful campaign.</description>
      <itunes:subtitle>This 2 part audio workshop (18 minutes total) is an interview with Mark Deo discussing the importance of selecting effective media, and how to do so. Learn about the pitfalls of traditional advertising, and how to best leverage your advertising budget to increase the chances of a successful campaign.</itunes:subtitle>
      <itunes:summary>This 2 part audio workshop (18 minutes total) is an interview with Mark Deo discussing the importance of selecting effective media, and how to do so. Learn about the pitfalls of traditional advertising, and how to best leverage your advertising budget to increase the chances of a successful campaign.</itunes:summary>
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      <pubDate>Mon, 08 Sep 2008 16:59:42 -0700</pubDate>
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    <item>
      <title>Products That Deliver Part 1</title>
      <link>http://odeo.com/episodes/23300190-Products-That-Deliver-Part-1</link>
      <description>Learn the techniques used to successfully develop new products, with this free 12 minute audio workshop.</description>
      <itunes:subtitle>Learn the techniques used to successfully develop new products, with this free 12 minute audio workshop.</itunes:subtitle>
      <itunes:summary>Learn the techniques used to successfully develop new products, with this free 12 minute audio workshop.</itunes:summary>
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      <pubDate>Mon, 08 Sep 2008 16:59:42 -0700</pubDate>
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    <item>
      <title>Intangible Assets</title>
      <link>http://odeo.com/episodes/23300193-Intangible-Assets</link>
      <description>"Heart Share" is the measure of the extent to which we make ourselves more desirable to the people that are most critical to our success. Not by the quality or even the economic value of the products or services but rather in the "way" we provide them. Market share focuses on the size of the market. Mind share focuses on the perception of the brand. Heart share focuses on the intangibles in the relationship. Learn about these intangibles in this 9 minute audio workshop.</description>
      <itunes:subtitle>"Heart Share" is the measure of the extent to which we make ourselves more desirable to the people that are most critical to our success. Not by the quality or even the economic value of the products or services but rather in the "way" we provide them. Market share focuses on the size of the market. Mind share focuses on the perception of the brand. Heart share focuses on the intangibles in the relationship. Learn about these intangibles in this 9 minute audio workshop.</itunes:subtitle>
      <itunes:summary>"Heart Share" is the measure of the extent to which we make ourselves more desirable to the people that are most critical to our success. Not by the quality or even the economic value of the products or services but rather in the "way" we provide them. Market share focuses on the size of the market. Mind share focuses on the perception of the brand. Heart share focuses on the intangibles in the relationship. Learn about these intangibles in this 9 minute audio workshop.</itunes:summary>
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      <pubDate>Mon, 08 Sep 2008 16:59:42 -0700</pubDate>
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    <item>
      <title>Internet Guerilla Marketing</title>
      <link>http://odeo.com/episodes/23300158-Internet-Guerilla-Marketing</link>
      <description>The makers of the Blair Witch Project were able to turn their tiny investment into a film that grossed over $100,000,000. How did they achieve this? Using the Internet. Find out all about their secrets with this 8 minute audio workshop.</description>
      <itunes:subtitle>The makers of the Blair Witch Project were able to turn their tiny investment into a film that grossed over $100,000,000. How did they achieve this? Using the Internet. Find out all about their secrets with this 8 minute audio workshop.</itunes:subtitle>
      <itunes:summary>The makers of the Blair Witch Project were able to turn their tiny investment into a film that grossed over $100,000,000. How did they achieve this? Using the Internet. Find out all about their secrets with this 8 minute audio workshop.</itunes:summary>
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      <pubDate>Mon, 08 Sep 2008 16:59:41 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
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    </item>
    <item>
      <title>Choosing the Right Media Part 1</title>
      <link>http://odeo.com/episodes/23300179-Choosing-the-Right-Media-Part-1</link>
      <description>This 2 part audio workshop (18 minutes total) is an interview with Mark Deo discussing the importance of selecting effective media, and how to do so. Learn about the pitfalls of traditional advertising, and how to best leverage your advertising budget to increase the chances of a successful campaign.</description>
      <itunes:subtitle>This 2 part audio workshop (18 minutes total) is an interview with Mark Deo discussing the importance of selecting effective media, and how to do so. Learn about the pitfalls of traditional advertising, and how to best leverage your advertising budget to increase the chances of a successful campaign.</itunes:subtitle>
      <itunes:summary>This 2 part audio workshop (18 minutes total) is an interview with Mark Deo discussing the importance of selecting effective media, and how to do so. Learn about the pitfalls of traditional advertising, and how to best leverage your advertising budget to increase the chances of a successful campaign.</itunes:summary>
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      <pubDate>Mon, 08 Sep 2008 16:59:41 -0700</pubDate>
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    <item>
      <title>Types of Innovation</title>
      <link>http://odeo.com/episodes/23300127-Types-of-Innovation</link>
      <description>Learn about how to apply the four types of innovation: standard, specialized, extraordinary and breakthrough innovation. This 10 minute audio presentation examines some of the areas in your business in which you can apply innovation.</description>
      <itunes:subtitle>Learn about how to apply the four types of innovation: standard, specialized, extraordinary and breakthrough innovation. This 10 minute audio presentation examines some of the areas in your business in which you can apply innovation.</itunes:subtitle>
      <itunes:summary>Learn about how to apply the four types of innovation: standard, specialized, extraordinary and breakthrough innovation. This 10 minute audio presentation examines some of the areas in your business in which you can apply innovation.</itunes:summary>
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      <pubDate>Mon, 08 Sep 2008 16:59:40 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
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    <item>
      <title>Test Marketing With Google AdWords</title>
      <link>http://odeo.com/episodes/23300156-Test-Marketing-With-Google-AdWords</link>
      <description>Learn how to refine your sales pitch for new products before you create them! This can help save your research and development costs, and help ensure a successful launch for your new products and services. Listen to this 11 minute audio program to learn how.</description>
      <itunes:subtitle>Learn how to refine your sales pitch for new products before you create them! This can help save your research and development costs, and help ensure a successful launch for your new products and services. Listen to this 11 minute audio program to learn how.</itunes:subtitle>
      <itunes:summary>Learn how to refine your sales pitch for new products before you create them! This can help save your research and development costs, and help ensure a successful launch for your new products and services. Listen to this 11 minute audio program to learn how.</itunes:summary>
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      <pubDate>Mon, 08 Sep 2008 16:59:40 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
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    <item>
      <title>De-Stress</title>
      <link>http://odeo.com/episodes/23300102-De-Stress</link>
      <description>Learn how to decrease the stress in both your business and personal life with this 10 minute audio workshop.</description>
      <itunes:subtitle>Learn how to decrease the stress in both your business and personal life with this 10 minute audio workshop.</itunes:subtitle>
      <itunes:summary>Learn how to decrease the stress in both your business and personal life with this 10 minute audio workshop.</itunes:summary>
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      <pubDate>Mon, 08 Sep 2008 16:59:39 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.sbanetwork.org/audio/Learning_Programs/destress.mp3"/>
      <itunes:author>SBA Network Free Audio</itunes:author>
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    <item>
      <title>Strategic Planning</title>
      <link>http://odeo.com/episodes/23300107-Strategic-Planning</link>
      <description>Strategic Planning- Why is it important for the growth of your business? How you can use strategic planning to turn your business into a property with long term value rather than just a job? Learn how with this 11 minute program.</description>
      <itunes:subtitle>Strategic Planning- Why is it important for the growth of your business? How you can use strategic planning to turn your business into a property with long term value rather than just a job? Learn how with this 11 minute program.</itunes:subtitle>
      <itunes:summary>Strategic Planning- Why is it important for the growth of your business? How you can use strategic planning to turn your business into a property with long term value rather than just a job? Learn how with this 11 minute program.</itunes:summary>
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      <pubDate>Mon, 08 Sep 2008 16:59:39 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
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    </item>
    <item>
      <title>Complacency in Business</title>
      <link>http://odeo.com/episodes/23300110-Complacency-in-Business</link>
      <description>Examining your Strengths, Weaknesses, Opportunities and Threats is key to avoiding complacency. Learn how with this 10 minute audio workshop.</description>
      <itunes:subtitle>Examining your Strengths, Weaknesses, Opportunities and Threats is key to avoiding complacency. Learn how with this 10 minute audio workshop.</itunes:subtitle>
      <itunes:summary>Examining your Strengths, Weaknesses, Opportunities and Threats is key to avoiding complacency. Learn how with this 10 minute audio workshop.</itunes:summary>
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      <pubDate>Mon, 08 Sep 2008 16:59:39 -0700</pubDate>
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    <item>
      <title>Breakthrough Innovation</title>
      <link>http://odeo.com/episodes/23300117-Breakthrough-Innovation</link>
      <description>Innovation has become a mandatory objective for all businesses rather than the optional advantage it once was. Learn how to evaluate your level of innovation and reach the level of Breakthrough Innovation to create products and services your competitors are incapable of duplicating with this 15 minute audio workshop.</description>
      <itunes:subtitle>Innovation has become a mandatory objective for all businesses rather than the optional advantage it once was. Learn how to evaluate your level of innovation and reach the level of Breakthrough Innovation to create products and services your competitors are incapable of duplicating with this 15 minute audio workshop.</itunes:subtitle>
      <itunes:summary>Innovation has become a mandatory objective for all businesses rather than the optional advantage it once was. Learn how to evaluate your level of innovation and reach the level of Breakthrough Innovation to create products and services your competitors are incapable of duplicating with this 15 minute audio workshop.</itunes:summary>
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      <pubDate>Mon, 08 Sep 2008 16:59:39 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
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    <item>
      <title>Sales Leadership</title>
      <link>http://odeo.com/episodes/23300120-Sales-Leadership</link>
      <description>Learn how to set up a sales organization that fosters growth from the top down with this 14 minute audio workshop.</description>
      <itunes:subtitle>Learn how to set up a sales organization that fosters growth from the top down with this 14 minute audio workshop.</itunes:subtitle>
      <itunes:summary>Learn how to set up a sales organization that fosters growth from the top down with this 14 minute audio workshop.</itunes:summary>
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      <pubDate>Mon, 08 Sep 2008 16:59:39 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
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    <item>
      <title>Being More Productive</title>
      <link>http://odeo.com/episodes/23300079-Being-More-Productive</link>
      <description>If there was a way that you could double your income and have MORE time off you would want to know about wouldn't you? Of course, who wouldn't? Well there is. We have assembled advice from America's productivity experts in this 14 minute Learning Program.</description>
      <itunes:subtitle>If there was a way that you could double your income and have MORE time off you would want to know about wouldn't you? Of course, who wouldn't? Well there is. We have assembled advice from America's productivity experts in this 14 minute Learning Program.</itunes:subtitle>
      <itunes:summary>If there was a way that you could double your income and have MORE time off you would want to know about wouldn't you? Of course, who wouldn't? Well there is. We have assembled advice from America's productivity experts in this 14 minute Learning Program.</itunes:summary>
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      <pubDate>Mon, 08 Sep 2008 16:59:38 -0700</pubDate>
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    <item>
      <title>Motivating Your Staff</title>
      <link>http://odeo.com/episodes/23300094-Motivating-Your-Staff</link>
      <description>Nearly every business owner or manager I speak with tells me that they would like to find a way to more effectively motivate their people. In this 13 minute learning Program we address how to get difficult employees to operate within the boundaries defined by management, how to coach successful team members to set the bar higher, and ways that you can inspire accountability and improved performance that is so critical to achieving ever-increasing goals.</description>
      <itunes:subtitle>Nearly every business owner or manager I speak with tells me that they would like to find a way to more effectively motivate their people. In this 13 minute learning Program we address how to get difficult employees to operate within the boundaries defined by management, how to coach successful team members to set the bar higher, and ways that you can inspire accountability and improved performance that is so critical to achieving ever-increasing goals.</itunes:subtitle>
      <itunes:summary>Nearly every business owner or manager I speak with tells me that they would like to find a way to more effectively motivate their people. In this 13 minute learning Program we address how to get difficult employees to operate within the boundaries defined by management, how to coach successful team members to set the bar higher, and ways that you can inspire accountability and improved performance that is so critical to achieving ever-increasing goals.</itunes:summary>
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      <pubDate>Mon, 08 Sep 2008 16:59:38 -0700</pubDate>
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    <item>
      <title>Getting More Appointments</title>
      <link>http://odeo.com/episodes/23300055-Getting-More-Appointments</link>
      <description>Many people tell me, "if only I could get in front of a prospect I could sell them my services." But getting the attention and interest of a prospect and then setting up an appointment can be very tricky. In this 15 minute Learning Program we'll present principles, approaches and techniques that will get you more appointments with qualified prospects</description>
      <itunes:subtitle>Many people tell me, "if only I could get in front of a prospect I could sell them my services." But getting the attention and interest of a prospect and then setting up an appointment can be very tricky. In this 15 minute Learning Program we'll present principles, approaches and techniques that will get you more appointments with qualified prospects</itunes:subtitle>
      <itunes:summary>Many people tell me, "if only I could get in front of a prospect I could sell them my services." But getting the attention and interest of a prospect and then setting up an appointment can be very tricky. In this 15 minute Learning Program we'll present principles, approaches and techniques that will get you more appointments with qualified prospects</itunes:summary>
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      <pubDate>Mon, 08 Sep 2008 16:59:37 -0700</pubDate>
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      <title>Being More Productive</title>
      <link>http://odeo.com/episodes/257754-Being-More-Productive</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
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      <pubDate>Fri, 28 Apr 2006 11:03:55 -0700</pubDate>
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    <item>
      <title>De-Stress</title>
      <link>http://odeo.com/episodes/257752-De-Stress</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
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      <pubDate>Fri, 28 Apr 2006 11:03:54 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
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    <item>
      <title>Motivating Your Staff</title>
      <link>http://odeo.com/episodes/257753-Motivating-Your-Staff</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
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      <title>Strategic Planning</title>
      <link>http://odeo.com/episodes/257751-Strategic-Planning</link>
      <description></description>
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      <itunes:summary></itunes:summary>
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      <pubDate>Fri, 28 Apr 2006 11:03:53 -0700</pubDate>
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    <item>
      <title>Complacency in Business</title>
      <link>http://odeo.com/episodes/257750-Complacency-in-Business</link>
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      <itunes:summary></itunes:summary>
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      <pubDate>Fri, 28 Apr 2006 11:03:51 -0700</pubDate>
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