http://odeo.com/channels/2120717-Inbound-Marketing-HubSpot-TV no HubSpot TV is a weekly video podcast covering inbound marketing including social media, blogging, SEO, landing pages, lead generation and marketing analytics. Karen Rubin and Mike Volpe will share the latest internet marketing news, tips and tricks.<br /><br />Watch it LIVE every Friday at 4PM EST at HubSpot.tv. HubSpot TV is a weekly video podcast covering inbound marketing including social media, blogging, SEO, landing pages, lead generation and marketing analytics. Karen Rubin and Mike Volpe will share the latest internet marketing news, tips and tricks.Watch it LIVE every Friday at 4PM EST at HubSpot.tv. Inbound Internet Marketing News, Tips and Tricks from HubSpot en 40 Wed, 11 Nov 2009 06:12:20 -0800 Wed, 11 Nov 2009 06:12:20 -0800 Creative Commons - Attribution - Share Alike Media, Internet, marketing, Blog, social, SEO, online, analytics, generation, lead, inbound, hubspot Marketing Media Internet Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/25441826-HubSpot-TV-Digital-Activism-with-Guest-Kate-Brodock Episode #65 - November 6, 2009 (Episode Length: 25 minutes, 23 seconds) Intro * How to interact on Twitter: @mvolpe @repcor and @just_kate with www.HubSpot.tv in your tweet. * Subscribe in iTunes: http://itunes.hubspot.tv * Thank you to the Lansdowne for providing us with food! o @thelansdowne o Yelp: Lansdowne Pub * HubSpot keeps winning awards!!! o Dharmesh Shah selected as Innovator of the Year in the 2009 Mass Technology Leadership Awards| o Dharmesh Shah selected as a recipient of the Mass High Tech 2009 All-Stars Award for leadership in social media of New England's innovation economy. o SNCR Award Ceremony tonight for HubSpot's press release experiment. * Come to our MITX Inbound Marketing Book Tweetup Next Wednesday November 10 (6-8pm) o Click here to register! o David Meerman Scott is coming! o Beer, food and fun ... (and it's free.) o Location: Tommy Dolye's in Kendal Sq, Cambridge, MA Guest: Kate Brodock, Girls in Tech, Otherside Group, DigiActive * You're involved in an ... Episode #65 - November 6, 2009 (Episode Length: 25 minutes, 23 seconds) Intro * How to interact on Twitter: @mvolpe @repcor and @just_kate with www.HubSpot.tv in your tweet. * Subscribe in iTunes: http://itunes.hubspot.tv * Thank you to the Lansdowne for providing us with food! o @thelansdowne o Yelp: Lansdowne Pub * HubSpot keeps winning awards!!! o Dharmesh Shah selected as Innovator of the Year in the 2009 Mass Technology Leadership Awards| o Dharmesh Shah selected as a recipient of the Mass High Tech 2009 All-Stars Award for leadership in social media of New England's innovation economy. o SNCR Award Ceremony tonight for HubSpot's press release experiment. * Come to our MITX Inbound Marketing Book Tweetup Next Wednesday November 10 (6-8pm) o Click here to register! o David Meerman Scott is coming! o Beer, food and fun ... (and it's free.) o Location: Tommy Dolye's in Kendal Sq, Cambridge, MA Guest: Kate Brodock, Girls in Tech, Otherside Group, DigiActive * You're involved in an organization called DigiActive. Tell us a little about what they focus on, and what their vision is. * Define Digital Activism * What tools do you think are best for digital activism? * Successful Campaigns? * Girls in Tech: What is it? * How did it start? -- How many chapters? * How did you grow it? What have you done? * How many members? Headlines * Press Releases Not That Useful Anymore * Poll: Don&#8217;t trash press releases yet * Only 49% believe press releases are "as useful as ever" * 33% percent said press releases are a necessary evil that won't go away soon (in part because of SEC notification rules) * 64% target their press releases most often to print outlets * Marketing Takeaway: Public relations has been replaced by inbound marketing - creating content and promoting that content to get people to talk about you. * Social Media Makes People More Social * Social Isolation and New Technology * This Pew Internet Personal Networks and Community survey finds that Americans are not as isolated as has been previously reported. People's use of the mobile phone and the internet is associated with larger and more diverse discussion networks. * 6% feel like they have no one with whom they can talk about those important matters. However, this figure (the 6%) has not grown as access to technology has increased - it has remained virtually unchanged since 1985. * Marketing Takeaway: Find a way to encourage online and offline interaction with your customers. * University of Missouri Researchers Find Search Process Affects Cognition and Emotion * MU Researchers Find Internet Search Process Affects Cognition, Emotion * Study Reveals That Online Searches Affect Emotions, Memory * Right: "Readers were better able to understand, remember and emotionally respond to material found through searching compared to content found while surfing." * Wrong: "...Web site sponsors might consider increasing their advertising on pages that tend to be accessed via search engines" * Marketing Takeaway: Search Engine Optimization is effective and important. People will remember your company better if they find you during search. * Twitter Lists Go Mainstream * There's a List for That * Create lists on your profile. Check out who has you on thier list. Ask people to get listed on their list. * Follow the HubSpotters List * Intro to Using Twitter Lists * Video on How to Use Twitter Lists * Marketing Takeaway: Create a list of your company employees, and maybe your industry influencers. Marketing Tip of the Week: For Nonprofits!: Take your offline emotional connection and bring it online. Closing Episode #65 - November 6, 2009 (Episode Length: 25 minutes, 23 seconds) Intro * How to interact on Twitter: @mvolpe @repcor and @just_kate with www.HubSpot.tv in your tweet. * Subscribe in iTunes: http://itunes.hubspot.tv * Thank you to the Lansdowne for providing us with food! o @thelansdowne o Yelp: Lansdowne Pub * HubSpot keeps winning awards!!! o Dharmesh Shah selected as Innovator of the Year in the 2009 Mass Technology Leadership Awards| o Dharmesh Shah selected as a recipient of the Mass High Tech 2009 All-Stars Award for leadership in social media of New England's innovation economy. o SNCR Award Ceremony tonight for HubSpot's press release experiment. * Come to our MITX Inbound Marketing Book Tweetup Next Wednesday November 10 (6-8pm) o Click here to register! o David Meerman Scott is coming! o Beer, food and fun ... (and it's free.) o Location: Tommy Dolye's in Kendal Sq, Cambridge, MA Guest: Kate Brodock, Girls in Tech, Otherside Group, DigiActive * You're involved in an organization called DigiActive. Tell us a little about what they focus on, and what their vision is. * Define Digital Activism * What tools do you think are best for digital activism? * Successful Campaigns? * Girls in Tech: What is it? * How did it start? -- How many chapters? * How did you grow it? What have you done? * How many members? Headlines * Press Releases Not That Useful Anymore * Poll: Don&#8217;t trash press releases yet * Only 49% believe press releases are "as useful as ever" * 33% percent said press releases are a necessary evil that won't go away soon (in part because of SEC notification rules) * 64% target their press releases most often to print outlets * Marketing Takeaway: Public relations has been replaced by inbound marketing - creating content and promoting that content to get people to talk about you. * Social Media Makes People More Social * Social Isolation and New Technology * This Pew Internet Personal Networks and Community survey finds that Americans are not as isolated as has been previously reported. People's use of the mobile phone and the internet is associated with larger and more diverse discussion networks. * 6% feel like they have no one with whom they can talk about those important matters. However, this figure (the 6%) has not grown as access to technology has increased - it has remained virtually unchanged since 1985. * Marketing Takeaway: Find a way to encourage online and offline interaction with your customers. * University of Missouri Researchers Find Search Process Affects Cognition and Emotion * MU Researchers Find Internet Search Process Affects Cognition, Emotion * Study Reveals That Online Searches Affect Emotions, Memory * Right: "Readers were better able to understand, remember and emotionally respond to material found through searching compared to content found while surfing." * Wrong: "...Web site sponsors might consider increasing their advertising on pages that tend to be accessed via search engines" * Marketing Takeaway: Search Engine Optimization is effective and important. People will remember your company better if they find you during search. * Twitter Lists Go Mainstream * There's a List for That * Create lists on your profile. Check out who has you on thier list. Ask people to get listed on their list. * Follow the HubSpotters List * Intro to Using Twitter Lists * Video on How to Use Twitter Lists * Marketing Takeaway: Create a list of your company employees, and maybe your industry influencers. Marketing Tip of the Week: For Nonprofits!: Take your offline emotional connection and bring it online. Closing tag:odeo.com,2009-11-11,25441826 Wed, 11 Nov 2009 06:12:20 -0800 no Inbound Marketing - HubSpot TV Business, internet marketing, nonprofits, inbound marketing, hubspot, digital activism Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/25396157-HubSpot-TV-Facebook-Halloween-Horror-with-Guest-Paul-Dunay Episode #64 - October 30, 2009 (Episode Length: 24 minutes, 43 seconds) Intro * How to interact on Twitter: @karenrubin, @mvolpe and @PaulDunay with www.HubSpot.tv in your tweet. * Subscribe in iTunes: http://itunes.hubspot.tv Guest: Paul Dunay Book Giveaway! Go to Facebook.com/FBMarketingForDummies! * Global Managing Director of Services and Social Marketing for Avaya and author of Facebook Marketing for Dummies * Blog: Buzz Marketing for Technology * Question from @KirstenPetra - When I fan someone, I don't feel like I am actually their friend and that I don't actually get anything in return. How can businesses use take advantage of fan pages to make me feel like it actually matters? * Question from @mergenchuluun - What is your top takeaway from writing Facebook Marketing for Dummies? * Use Social Media to spot issues before they hit the Contact Center! Headlines Facebook Cans the Spam King * Facebook Continues to Can Spam * Facebook has been awarded $711 million in damages from ... Episode #64 - October 30, 2009 (Episode Length: 24 minutes, 43 seconds) Intro * How to interact on Twitter: @karenrubin, @mvolpe and @PaulDunay with www.HubSpot.tv in your tweet. * Subscribe in iTunes: http://itunes.hubspot.tv Guest: Paul Dunay Book Giveaway! Go to Facebook.com/FBMarketingForDummies! * Global Managing Director of Services and Social Marketing for Avaya and author of Facebook Marketing for Dummies * Blog: Buzz Marketing for Technology * Question from @KirstenPetra - When I fan someone, I don't feel like I am actually their friend and that I don't actually get anything in return. How can businesses use take advantage of fan pages to make me feel like it actually matters? * Question from @mergenchuluun - What is your top takeaway from writing Facebook Marketing for Dummies? * Use Social Media to spot issues before they hit the Contact Center! Headlines Facebook Cans the Spam King * Facebook Continues to Can Spam * Facebook has been awarded $711 million in damages from Sanford Wallace, the notorious "Spam King". (Previously, MySpace has been awarded $234 million.) * Marketing Takeaway: Don't use spam, and keep spammers away from your customers. Why Geocities Failed? * One, we don't want to built web sites, easy page makers or not. Making new pages, figuring out where or how to add them to the navigation - not cool. * Two, audience. Family and friends we proudly told about our site came once. Then the incentive was gone and they didn't come anymore. * In the end, all we wanted to do is: Share some links to stuff we found cool (the "forwards"), Show our photos (the "kids & cats"), Show our videos (without figuring out codecs or embedding), Post status updates and comments (make "statements") * Geocities Closed by @ruudhein * Marketing Takeaway: Make things simple for your customers. Are we measuring blog influence correctly? * The Trouble with Blog Influence Statistics * "I'm not a big fan of statistics when it comes to blog readership. Not because I'm not interested, but because I'm not convinced the average person understands exactly what a blog is." * "A recent study by Mediamark Research & Intelligence (pdf) found that 10.1 percent of U.S. adults reported to having read a blog in the last 30 days. And, if you think that number's small, only 3.4 percent of adults actually wrote a blog post in the same period." * If so few people are reading blogs, are they really that influential? Are we measuring the right stats? What about http://Blog.Grader.com? * Marketing Takeaway: For your blog, measure links, comments, readers and especially leads and customers. Forum Fodder * On InboundMarketing.com From Kim Kolb: A customer of mine is a restaurant/bar. They use social media extensively and have a twitter account and Facebook fan page. They believe this is enough and they do not need a website. Do you agree/disagree? Marketing Tip of the Week: Start a Facebook Business Page to grow your business. * Resources: Free eBook and Facebook Marketing for Dummies Book on Amazon Closing Episode #64 - October 30, 2009 (Episode Length: 24 minutes, 43 seconds) Intro * How to interact on Twitter: @karenrubin, @mvolpe and @PaulDunay with www.HubSpot.tv in your tweet. * Subscribe in iTunes: http://itunes.hubspot.tv Guest: Paul Dunay Book Giveaway! Go to Facebook.com/FBMarketingForDummies! * Global Managing Director of Services and Social Marketing for Avaya and author of Facebook Marketing for Dummies * Blog: Buzz Marketing for Technology * Question from @KirstenPetra - When I fan someone, I don't feel like I am actually their friend and that I don't actually get anything in return. How can businesses use take advantage of fan pages to make me feel like it actually matters? * Question from @mergenchuluun - What is your top takeaway from writing Facebook Marketing for Dummies? * Use Social Media to spot issues before they hit the Contact Center! Headlines Facebook Cans the Spam King * Facebook Continues to Can Spam * Facebook has been awarded $711 million in damages from Sanford Wallace, the notorious "Spam King". (Previously, MySpace has been awarded $234 million.) * Marketing Takeaway: Don't use spam, and keep spammers away from your customers. Why Geocities Failed? * One, we don't want to built web sites, easy page makers or not. Making new pages, figuring out where or how to add them to the navigation - not cool. * Two, audience. Family and friends we proudly told about our site came once. Then the incentive was gone and they didn't come anymore. * In the end, all we wanted to do is: Share some links to stuff we found cool (the "forwards"), Show our photos (the "kids & cats"), Show our videos (without figuring out codecs or embedding), Post status updates and comments (make "statements") * Geocities Closed by @ruudhein * Marketing Takeaway: Make things simple for your customers. Are we measuring blog influence correctly? * The Trouble with Blog Influence Statistics * "I'm not a big fan of statistics when it comes to blog readership. Not because I'm not interested, but because I'm not convinced the average person understands exactly what a blog is." * "A recent study by Mediamark Research & Intelligence (pdf) found that 10.1 percent of U.S. adults reported to having read a blog in the last 30 days. And, if you think that number's small, only 3.4 percent of adults actually wrote a blog post in the same period." * If so few people are reading blogs, are they really that influential? Are we measuring the right stats? What about http://Blog.Grader.com? * Marketing Takeaway: For your blog, measure links, comments, readers and especially leads and customers. Forum Fodder * On InboundMarketing.com From Kim Kolb: A customer of mine is a restaurant/bar. They use social media extensively and have a twitter account and Facebook fan page. They believe this is enough and they do not need a website. Do you agree/disagree? Marketing Tip of the Week: Start a Facebook Business Page to grow your business. * Resources: Free eBook and Facebook Marketing for Dummies Book on Amazon Closing tag:odeo.com,2009-11-03,25396157 Tue, 03 Nov 2009 15:26:33 -0800 no Inbound Marketing - HubSpot TV Business Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/25396163-HubSpot-TV-Blogging-is-Serious-Business-with-Guest-Dave-Kurlan Episode #63 - October 23, 2009(Episode Length: 34 minutes)IntroHow to interact on Twitter: @karenrubinand @mvolpe with www.HubSpot.tv in your tweet.Subscribe in iTunes: http://itunes.hubspot.tv/Local to Boston? Come see Brian Halligan and Dave Kurlan Speak!: "How Successful Companies Sell Their Way Back to the Top" November 3rd: In Person: http://ow.ly/vdlL OR live video: http://ow.ly/vdlMDiscount Code: HUB1109HeadlinesTwitter & Google & Bing...oh my!Bing is Bringing Twitter Search to YouRT @google: Tweets and updates and search, oh my! When Two Worlds Collide: Social Media Marketing & SEOBing licenses Twitter feeds and launches Twitter search.Bing licenses Facebook feeds.Google launches Twitter search.Twitter Founder (and former HubSpot TV guest), Ev Williams announcements of the Google Deal and Bing Deals.Google launches social search in labs. Marshal Kirkpatrick provides details and analysis of the deal making.Marketing Takeaway: We have been telling you that inbound marketing is... Episode #63 - October 23, 2009(Episode Length: 34 minutes)IntroHow to interact on Twitter: @karenrubinand @mvolpe with www.HubSpot.tv in your tweet.Subscribe in iTunes: http://itunes.hubspot.tv/Local to Boston? Come see Brian Halligan and Dave Kurlan Speak!: "How Successful Companies Sell Their Way Back to the Top" November 3rd: In Person: http://ow.ly/vdlL OR live video: http://ow.ly/vdlMDiscount Code: HUB1109HeadlinesTwitter & Google & Bing...oh my!Bing is Bringing Twitter Search to YouRT @google: Tweets and updates and search, oh my! When Two Worlds Collide: Social Media Marketing & SEOBing licenses Twitter feeds and launches Twitter search.Bing licenses Facebook feeds.Google launches Twitter search.Twitter Founder (and former HubSpot TV guest), Ev Williams announcements of the Google Deal and Bing Deals.Google launches social search in labs. Marshal Kirkpatrick provides details and analysis of the deal making.Marketing Takeaway: We have been telling you that inbound marketing is creating, optimizing and promoting, because we knew this would happen. Include social media as PART of your overall inbound marketing strategy.State of the BlogosphereState of the Blogosphere 200972% of bloggers are just hobbyists, 28% are doing it for professional reasons74% of those blogging for professional reasons are using twitter to promote their blog (vs. 14% of the general population)#1 use of twitter for bloggers is to promote their blogTechnorati's top 5000 blogs generate 100x more post than all others.Success Metrics: Professionals care most about unique visitors & page views.Marketing Takeaway: (Made up by Mike!) Take your blogging seriously. Don't be a "hobbiest." Guest: Dave Kurlan of Objective Management GroupHubSpot's 10th customer & first case studyYou have been blogging for a long time, we just covered the state of the blogosphere, how has blogging helped your business?How can marketers better challenge sales people?How can marketers and sales people work together more effectively?What things should you be measuring for sales?Marketing Tip of the Week: Use the discount code to learn more about how successful companies can sell their way back to the top for free!Closing Episode #63 - October 23, 2009(Episode Length: 34 minutes)IntroHow to interact on Twitter: @karenrubinand @mvolpe with www.HubSpot.tv in your tweet.Subscribe in iTunes: http://itunes.hubspot.tv/Local to Boston? Come see Brian Halligan and Dave Kurlan Speak!: "How Successful Companies Sell Their Way Back to the Top" November 3rd: In Person: http://ow.ly/vdlL OR live video: http://ow.ly/vdlMDiscount Code: HUB1109HeadlinesTwitter & Google & Bing...oh my!Bing is Bringing Twitter Search to YouRT @google: Tweets and updates and search, oh my! When Two Worlds Collide: Social Media Marketing & SEOBing licenses Twitter feeds and launches Twitter search.Bing licenses Facebook feeds.Google launches Twitter search.Twitter Founder (and former HubSpot TV guest), Ev Williams announcements of the Google Deal and Bing Deals.Google launches social search in labs. Marshal Kirkpatrick provides details and analysis of the deal making.Marketing Takeaway: We have been telling you that inbound marketing is creating, optimizing and promoting, because we knew this would happen. Include social media as PART of your overall inbound marketing strategy.State of the BlogosphereState of the Blogosphere 200972% of bloggers are just hobbyists, 28% are doing it for professional reasons74% of those blogging for professional reasons are using twitter to promote their blog (vs. 14% of the general population)#1 use of twitter for bloggers is to promote their blogTechnorati's top 5000 blogs generate 100x more post than all others.Success Metrics: Professionals care most about unique visitors & page views.Marketing Takeaway: (Made up by Mike!) Take your blogging seriously. Don't be a "hobbiest." Guest: Dave Kurlan of Objective Management GroupHubSpot's 10th customer & first case studyYou have been blogging for a long time, we just covered the state of the blogosphere, how has blogging helped your business?How can marketers better challenge sales people?How can marketers and sales people work together more effectively?What things should you be measuring for sales?Marketing Tip of the Week: Use the discount code to learn more about how successful companies can sell their way back to the top for free!Closing tag:odeo.com,2009-10-27,25396163 Tue, 27 Oct 2009 14:52:30 -0700 no Inbound Marketing - HubSpot TV Business, Sales, event, Blogging, inbound marketing, hubspot Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/25365538-HubSpot-TV-LIVE-Inbound-Marketing-Book-Launch-Party Episode #62 - October 16, 2009(Episode Length: 20 minutes, 50 seconds)IntroHow to interact on Twitter: @karenrubin, @mvolpe, @dharmesh, @bhalligan with www.HubSpot.tv in your tweet.Subscribe in iTunes: http://itunes.hubspot.tv/MailbagDanny Esser asked us to comment on this article showing that Twitter is not as widely used by young people.CHART OF THE DAY: Kids Snub Twitter"Just 16% of U.S. Twitter.com visitors in June were under age 25, versus 25% of the active U.S. Internet user base."Marketing Takeaway: Research communities to learn if your target audience uses them or not.HeadlinesIncreased Use of Content as Inbound Marketing ToolSurvey Shows Increased Use of Content as a Marketing Tool86% of respondents' companies are currently creating or plan to create original content for their customers and prospects in the coming year.81% believe that brands and companies can create content that is as engaging and informative as content created by media companies.74% feel that original con... Episode #62 - October 16, 2009(Episode Length: 20 minutes, 50 seconds)IntroHow to interact on Twitter: @karenrubin, @mvolpe, @dharmesh, @bhalligan with www.HubSpot.tv in your tweet.Subscribe in iTunes: http://itunes.hubspot.tv/MailbagDanny Esser asked us to comment on this article showing that Twitter is not as widely used by young people.CHART OF THE DAY: Kids Snub Twitter"Just 16% of U.S. Twitter.com visitors in June were under age 25, versus 25% of the active U.S. Internet user base."Marketing Takeaway: Research communities to learn if your target audience uses them or not.HeadlinesIncreased Use of Content as Inbound Marketing ToolSurvey Shows Increased Use of Content as a Marketing Tool86% of respondents' companies are currently creating or plan to create original content for their customers and prospects in the coming year.81% believe that brands and companies can create content that is as engaging and informative as content created by media companies.74% feel that original content and media are most effective for generating marketing ROI.Marketing Takeaway: Content is an important part of inbound marketing.YouTube - Over 1 Billion Served (per Day!)YouTube Now a True Leviathan of Video, Cracks a Billion Views a Day"Three years to the day after Google bought YouTube, the video giant is routinely serving more than a billion video views per day."Marketing Takeaway: You are missing out if your video strategy does not include YouTube.Google Removes Page Rank from the Webmaster ToolsGoogle Removes PageRank Data From Webmaster ToolsGoogle is removing the Page Rank metric from Google Webmaster Tools.Marketing Takeaway: We've told you before not to focus on Page Rank. Episode #62 - October 16, 2009(Episode Length: 20 minutes, 50 seconds)IntroHow to interact on Twitter: @karenrubin, @mvolpe, @dharmesh, @bhalligan with www.HubSpot.tv in your tweet.Subscribe in iTunes: http://itunes.hubspot.tv/MailbagDanny Esser asked us to comment on this article showing that Twitter is not as widely used by young people.CHART OF THE DAY: Kids Snub Twitter"Just 16% of U.S. Twitter.com visitors in June were under age 25, versus 25% of the active U.S. Internet user base."Marketing Takeaway: Research communities to learn if your target audience uses them or not.HeadlinesIncreased Use of Content as Inbound Marketing ToolSurvey Shows Increased Use of Content as a Marketing Tool86% of respondents' companies are currently creating or plan to create original content for their customers and prospects in the coming year.81% believe that brands and companies can create content that is as engaging and informative as content created by media companies.74% feel that original content and media are most effective for generating marketing ROI.Marketing Takeaway: Content is an important part of inbound marketing.YouTube - Over 1 Billion Served (per Day!)YouTube Now a True Leviathan of Video, Cracks a Billion Views a Day"Three years to the day after Google bought YouTube, the video giant is routinely serving more than a billion video views per day."Marketing Takeaway: You are missing out if your video strategy does not include YouTube.Google Removes Page Rank from the Webmaster ToolsGoogle Removes PageRank Data From Webmaster ToolsGoogle is removing the Page Rank metric from Google Webmaster Tools.Marketing Takeaway: We've told you before not to focus on Page Rank. tag:odeo.com,2009-10-24,25365538 Sat, 24 Oct 2009 12:59:47 -0700 no Inbound Marketing - HubSpot TV Business, marketing, book, inbound marketing, hubspot, Dharmesh Shah, Brian Halligan Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/25347108-HubSpot-TV-Combining-Real-Life-and-Social-Media-with-Guest-Tim-Hayden Episode #61 - October 9, 2009 Episode #61 - October 9, 2009 Episode #61 - October 9, 2009 tag:odeo.com,2009-10-10,25347108 Sat, 10 Oct 2009 11:01:11 -0700 no Inbound Marketing - HubSpot TV art Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/25233243-HubSpot-TV-User-Generated-Content-and-Bikini-Waxes Episode #60 - October 2, 2009 (Episode Legnth: 27 minutes, 58 seconds) Intro * How to interact on Twitter: @karenrubin & @mvolpe with www.HubSpot.tv in your tweet. * Subscribe in iTunes: http://itunes.hubspot.tv/ * Marketing Sherpa B2B Marketing Summit - Boston! - http://www.sherpastore.com/demandgeneration09.html * Announcement! Inbound Marketing Book Launch Party at HubSpot TV * Details: o Date: October 16 o Time 3:00-5:30pm o Location: Brogan Room at HubSpot HQ o Perks: Get a free book signed! Doors open at 3:00pm. The show goes live at 4:00pm. Come meet Brian and Dharmesh at the end of the show. o Registration Link: http://hubspotbook.eventbrite.com/ Mailbag * @GregFlyRealty: @mvolpe - Any chance you will be discussing social bookmarking and how that affects inbound marketing? Headlines Twitter Launches Lists * Soon to Launch: Lists * Be Warned, Twitter Lists Will End in Tears! * Marketing Takeaway: Organize your friends into groups by industry, influence, etc. (Soon!) HubSpot L... Episode #60 - October 2, 2009 (Episode Legnth: 27 minutes, 58 seconds) Intro * How to interact on Twitter: @karenrubin & @mvolpe with www.HubSpot.tv in your tweet. * Subscribe in iTunes: http://itunes.hubspot.tv/ * Marketing Sherpa B2B Marketing Summit - Boston! - http://www.sherpastore.com/demandgeneration09.html * Announcement! Inbound Marketing Book Launch Party at HubSpot TV * Details: o Date: October 16 o Time 3:00-5:30pm o Location: Brogan Room at HubSpot HQ o Perks: Get a free book signed! Doors open at 3:00pm. The show goes live at 4:00pm. Come meet Brian and Dharmesh at the end of the show. o Registration Link: http://hubspotbook.eventbrite.com/ Mailbag * @GregFlyRealty: @mvolpe - Any chance you will be discussing social bookmarking and how that affects inbound marketing? Headlines Twitter Launches Lists * Soon to Launch: Lists * Be Warned, Twitter Lists Will End in Tears! * Marketing Takeaway: Organize your friends into groups by industry, influence, etc. (Soon!) HubSpot Launches Automatic Source Based Analytics * HubSpot Launches a New Marketing Analytics Package: Traffic Sources * "Marketing analytics show you which traffic source is converting visitors to leads, and which source is converting leads to customers. Marketing analytics let you dive into the data and see how the conversion rate changes over time for each source and campaign." * Pro Tip of the Day: Right click on the chart to print or save as image. * Marketing Takeaway: If you are a HubSpot Customer, check out sources! If you aren't a HubSpot customer, look at your web analytics from a marketing perspective to find out what sources are converting to leads and customers best. Bikini Waxing 101 * Customer Service Gets Personal * Marketing Takeaway: Customers have a big megaphone online. Treating them right is good marketing. Vegemite new product naming contest goes bad? * And the winner is ... a happy little Vegemite * Unhappy little Vegemites vent their fury over iSnack 2.0 * What should you do with BAD user generated content? * Marketing Takeaway: Sometimes doing the right thing can still go wrong. Listen and be responsive as best you can. Google SideWiki * Google's SideWiki: Don't Say We Didn't Warn You * Help and learn from others as you browse the web: Google Sidewiki * He Said, She Said: Google Sidewiki * How to Claim Your Website&#8217;s Google Sidewiki * Marketing Takeaway: Claim your site on SideWiki using Google Webmaster Tools, but focus interaction in your blog comments and other social networks. Forum Fodder * From InboundMarketing.com: Does a blog need to be hosted on the same server as your corporate website? * Aaron Davis: I recently switched my blog from an address independent of my site to an address withing my site...www.continuingeducationjournal.com -- blog.internetce.com. While I have completed this, I have moved both onto the same actual server. Will this have any effect on my ability to appreciate its subsequent SEO? * There is a BIG difference between URL and server. Marketing Tip of the Week: Remember that great customer service is good marketing. Closing Episode #60 - October 2, 2009 (Episode Legnth: 27 minutes, 58 seconds) Intro * How to interact on Twitter: @karenrubin & @mvolpe with www.HubSpot.tv in your tweet. * Subscribe in iTunes: http://itunes.hubspot.tv/ * Marketing Sherpa B2B Marketing Summit - Boston! - http://www.sherpastore.com/demandgeneration09.html * Announcement! Inbound Marketing Book Launch Party at HubSpot TV * Details: o Date: October 16 o Time 3:00-5:30pm o Location: Brogan Room at HubSpot HQ o Perks: Get a free book signed! Doors open at 3:00pm. The show goes live at 4:00pm. Come meet Brian and Dharmesh at the end of the show. o Registration Link: http://hubspotbook.eventbrite.com/ Mailbag * @GregFlyRealty: @mvolpe - Any chance you will be discussing social bookmarking and how that affects inbound marketing? Headlines Twitter Launches Lists * Soon to Launch: Lists * Be Warned, Twitter Lists Will End in Tears! * Marketing Takeaway: Organize your friends into groups by industry, influence, etc. (Soon!) HubSpot Launches Automatic Source Based Analytics * HubSpot Launches a New Marketing Analytics Package: Traffic Sources * "Marketing analytics show you which traffic source is converting visitors to leads, and which source is converting leads to customers. Marketing analytics let you dive into the data and see how the conversion rate changes over time for each source and campaign." * Pro Tip of the Day: Right click on the chart to print or save as image. * Marketing Takeaway: If you are a HubSpot Customer, check out sources! If you aren't a HubSpot customer, look at your web analytics from a marketing perspective to find out what sources are converting to leads and customers best. Bikini Waxing 101 * Customer Service Gets Personal * Marketing Takeaway: Customers have a big megaphone online. Treating them right is good marketing. Vegemite new product naming contest goes bad? * And the winner is ... a happy little Vegemite * Unhappy little Vegemites vent their fury over iSnack 2.0 * What should you do with BAD user generated content? * Marketing Takeaway: Sometimes doing the right thing can still go wrong. Listen and be responsive as best you can. Google SideWiki * Google's SideWiki: Don't Say We Didn't Warn You * Help and learn from others as you browse the web: Google Sidewiki * He Said, She Said: Google Sidewiki * How to Claim Your Website&#8217;s Google Sidewiki * Marketing Takeaway: Claim your site on SideWiki using Google Webmaster Tools, but focus interaction in your blog comments and other social networks. Forum Fodder * From InboundMarketing.com: Does a blog need to be hosted on the same server as your corporate website? * Aaron Davis: I recently switched my blog from an address independent of my site to an address withing my site...www.continuingeducationjournal.com -- blog.internetce.com. While I have completed this, I have moved both onto the same actual server. Will this have any effect on my ability to appreciate its subsequent SEO? * There is a BIG difference between URL and server. Marketing Tip of the Week: Remember that great customer service is good marketing. Closing tag:odeo.com,2009-10-04,25233243 Sun, 04 Oct 2009 09:01:58 -0700 no Inbound Marketing - HubSpot TV Business, twitter, social media, internet marketing, user generated content, inbound marketing, hubspot Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/25188338-HubSpot-TV-Conversation-and-Reputation-with-Guest-Justin-Levy Episode #59 - September 25th, 2009 Episode Length: 21 minutes, 30 secondsIntroHow to interact on Twitter: @karenrubin, @danzarrella, @JustinLevy with www.HubSpot.tv in your tweet.Subscribe in iTunes: http://itunes.hubspot.tv/Justin Levy of New Marketing LabsInbound Marketing Summit: Boston! October 7-8 at Gillette Stadium.Write a blog post about why you should win a free ticket!Presentation at IMS: what's it about?HeadlinesBrands in PublicLaunching Brands in Public"Squidoo has built several hundred pages, each one about a major brand...Each page collects tweets, blog posts, news stories, images, videos and comments about a brand."$400 to develop the page on your brandA Superior Internet Marketing Company "Wow. I'd personally like to welcome Seth Godin to the world of brandjacking and hostage taking. I didn't know you had it in you."Adjusting as we goMade the pages opt in vs. opt outMarketing Takeaway: Online reputation management is important, gets lots of good content about your br... Episode #59 - September 25th, 2009 Episode Length: 21 minutes, 30 secondsIntroHow to interact on Twitter: @karenrubin, @danzarrella, @JustinLevy with www.HubSpot.tv in your tweet.Subscribe in iTunes: http://itunes.hubspot.tv/Justin Levy of New Marketing LabsInbound Marketing Summit: Boston! October 7-8 at Gillette Stadium.Write a blog post about why you should win a free ticket!Presentation at IMS: what's it about?HeadlinesBrands in PublicLaunching Brands in Public"Squidoo has built several hundred pages, each one about a major brand...Each page collects tweets, blog posts, news stories, images, videos and comments about a brand."$400 to develop the page on your brandA Superior Internet Marketing Company "Wow. I'd personally like to welcome Seth Godin to the world of brandjacking and hostage taking. I didn't know you had it in you."Adjusting as we goMade the pages opt in vs. opt outMarketing Takeaway: Online reputation management is important, gets lots of good content about your brand in the SERPs before you have to pay someone like Seth to clean them up.Facebook vs. Google?Will Facebook kill Google?"Facebook ads are actually more effective than Google Ads and do a better job of getting them in front of their target audiences."Christine Caravo, founder of gift box company Carebox - "I found that I got much more bang for my buck with Facebook," she says. "I went though $100 on Google Adwords in a couple days and only got 34 clicks. I spent $60 on the same campaign on Facebook and got 300 clicks.Facebook has tripled the number of advertisers using its platform over the past year.Marketing Takeaway: Organic always beats paid, but test out different CPC platforms to find which (if any) work best for you.The Looking Glass from MicrosoftMicrosoft&#8217;s Looking Glass Will Let Marketers Peer Into A Real-Time Social Stream"Microsoft is going to let marketers and advertisers dip their toes into the social stream...Looking Glass will aggregate feeds from Twitter, Facebook, YouTube, Flickr and other social media sites and will also be able connect with CRMs, databases, service centers and more."Marketing Takeaway: The conversation is happening weather you're listening or not, so you better start.OneForty Twitter Applications on the Wall...Twitter Gets an Unofficial App Store [INVITES]"Laura Fitton (@pistachio), oneforty has created a marketplace that offers up more than 1300 tools and services, complete with user reviews, descriptions, screenshots, links to more in-depth features, and live Twitter comments going on around the web."Marketing Takeaway: There are a ton of apps that can help you use and market more effectivley on Twitter so go check then out.Forum FodderPrish: (from www.inboundmarketing.com/forum) We're going to test this as a content delivery medium til the end of the year. While we're building a modest following, we want to develop success criteria to justify further spend....What makes for a successful video podcasting series?Marketing Tip of the Week: Instead of just reacting to negative stories, get good conversations happening before you need them.Closing Episode #59 - September 25th, 2009 Episode Length: 21 minutes, 30 secondsIntroHow to interact on Twitter: @karenrubin, @danzarrella, @JustinLevy with www.HubSpot.tv in your tweet.Subscribe in iTunes: http://itunes.hubspot.tv/Justin Levy of New Marketing LabsInbound Marketing Summit: Boston! October 7-8 at Gillette Stadium.Write a blog post about why you should win a free ticket!Presentation at IMS: what's it about?HeadlinesBrands in PublicLaunching Brands in Public"Squidoo has built several hundred pages, each one about a major brand...Each page collects tweets, blog posts, news stories, images, videos and comments about a brand."$400 to develop the page on your brandA Superior Internet Marketing Company "Wow. I'd personally like to welcome Seth Godin to the world of brandjacking and hostage taking. I didn't know you had it in you."Adjusting as we goMade the pages opt in vs. opt outMarketing Takeaway: Online reputation management is important, gets lots of good content about your brand in the SERPs before you have to pay someone like Seth to clean them up.Facebook vs. Google?Will Facebook kill Google?"Facebook ads are actually more effective than Google Ads and do a better job of getting them in front of their target audiences."Christine Caravo, founder of gift box company Carebox - "I found that I got much more bang for my buck with Facebook," she says. "I went though $100 on Google Adwords in a couple days and only got 34 clicks. I spent $60 on the same campaign on Facebook and got 300 clicks.Facebook has tripled the number of advertisers using its platform over the past year.Marketing Takeaway: Organic always beats paid, but test out different CPC platforms to find which (if any) work best for you.The Looking Glass from MicrosoftMicrosoft&#8217;s Looking Glass Will Let Marketers Peer Into A Real-Time Social Stream"Microsoft is going to let marketers and advertisers dip their toes into the social stream...Looking Glass will aggregate feeds from Twitter, Facebook, YouTube, Flickr and other social media sites and will also be able connect with CRMs, databases, service centers and more."Marketing Takeaway: The conversation is happening weather you're listening or not, so you better start.OneForty Twitter Applications on the Wall...Twitter Gets an Unofficial App Store [INVITES]"Laura Fitton (@pistachio), oneforty has created a marketplace that offers up more than 1300 tools and services, complete with user reviews, descriptions, screenshots, links to more in-depth features, and live Twitter comments going on around the web."Marketing Takeaway: There are a ton of apps that can help you use and market more effectivley on Twitter so go check then out.Forum FodderPrish: (from www.inboundmarketing.com/forum) We're going to test this as a content delivery medium til the end of the year. While we're building a modest following, we want to develop success criteria to justify further spend....What makes for a successful video podcasting series?Marketing Tip of the Week: Instead of just reacting to negative stories, get good conversations happening before you need them.Closing tag:odeo.com,2009-09-25,25188338 Fri, 25 Sep 2009 20:58:04 -0700 no Inbound Marketing - HubSpot TV Business, twitter, inbound marketing, hubspot, new marketing labs, justin levy Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/25148950-HubSpot-TV-Episode-58 Episode #58 - September 18th, 2009(Episode Length: 22 minutes, 01 seconds)IntroHow to interact on Twitter: @karenrubin and @kylejames with www.HubSpot.tv in your tweet.Subscribe in iTunes: http://itunes.hubspot.tv/Karen, Mike and Repcor are all at the Marketing Sherpa B2B Marketing Summit in SF -- We are livestreaming the event! Watch the event with us live!The Economy: four company buyoutsOmniture by Adobe for $1.8 billionMint by Inuit (Quicken/TurboTax) for $170 millionBrightcove by Google - $500-$700 millionreCapture by GoogleDoing it RightJust BLEEP it!Serena Software - campaign to get more people to build business mashups1.2m views & $40m in pipeline potentialVideo published March 28th 2009HeadlinesCreativity is King!How Do You Market Successfully Today? Same As Always: CreativelyThe tools needed to achieve marketing success today have changed a little.The shotgun approach of blasting everyone is a thing of the pastContent creation IS the marketing strategy. The more value we c... Episode #58 - September 18th, 2009(Episode Length: 22 minutes, 01 seconds)IntroHow to interact on Twitter: @karenrubin and @kylejames with www.HubSpot.tv in your tweet.Subscribe in iTunes: http://itunes.hubspot.tv/Karen, Mike and Repcor are all at the Marketing Sherpa B2B Marketing Summit in SF -- We are livestreaming the event! Watch the event with us live!The Economy: four company buyoutsOmniture by Adobe for $1.8 billionMint by Inuit (Quicken/TurboTax) for $170 millionBrightcove by Google - $500-$700 millionreCapture by GoogleDoing it RightJust BLEEP it!Serena Software - campaign to get more people to build business mashups1.2m views & $40m in pipeline potentialVideo published March 28th 2009HeadlinesCreativity is King!How Do You Market Successfully Today? Same As Always: CreativelyThe tools needed to achieve marketing success today have changed a little.The shotgun approach of blasting everyone is a thing of the pastContent creation IS the marketing strategy. The more value we can produce and the more channels we can fit into, the more likely we are to be found.The web allows you to spend your dollars more wisely and analyze what you are spending onMarketing Takeaway: Keep working to create and promote great content. Practice makes perfect!SugarRays Twitter Hunthttp://twitter.com/SUGARRAY20Ray Allen hid pairs of his new shoes around Boston and Hartford and then send out tweetpics so people could find themIf u are standing in this spot u are real hot: (http://twitpic.com/hqdj9) Episode #58 - September 18th, 2009(Episode Length: 22 minutes, 01 seconds)IntroHow to interact on Twitter: @karenrubin and @kylejames with www.HubSpot.tv in your tweet.Subscribe in iTunes: http://itunes.hubspot.tv/Karen, Mike and Repcor are all at the Marketing Sherpa B2B Marketing Summit in SF -- We are livestreaming the event! Watch the event with us live!The Economy: four company buyoutsOmniture by Adobe for $1.8 billionMint by Inuit (Quicken/TurboTax) for $170 millionBrightcove by Google - $500-$700 millionreCapture by GoogleDoing it RightJust BLEEP it!Serena Software - campaign to get more people to build business mashups1.2m views & $40m in pipeline potentialVideo published March 28th 2009HeadlinesCreativity is King!How Do You Market Successfully Today? Same As Always: CreativelyThe tools needed to achieve marketing success today have changed a little.The shotgun approach of blasting everyone is a thing of the pastContent creation IS the marketing strategy. The more value we can produce and the more channels we can fit into, the more likely we are to be found.The web allows you to spend your dollars more wisely and analyze what you are spending onMarketing Takeaway: Keep working to create and promote great content. Practice makes perfect!SugarRays Twitter Hunthttp://twitter.com/SUGARRAY20Ray Allen hid pairs of his new shoes around Boston and Hartford and then send out tweetpics so people could find themIf u are standing in this spot u are real hot: (http://twitpic.com/hqdj9) tag:odeo.com,2009-09-18,25148950 Fri, 18 Sep 2009 18:36:08 -0700 no Inbound Marketing - HubSpot TV Business, twitter, social media, economy Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/25121020-HubSpot-TV-Social-Media-Royalty-with-Guest-Leah-Busque Episode #57 - September 11th, 2009Episode Length: 27 minutes, 44 secondsIntroHow to interact on Twitter: @karenrubin, @mvolpe and @labusque with www.HubSpot.tv in your tweet.Subscribe in iTunes: http://itunes.hubspot.tv/Guest: Leah Busque of RUNmyErrandFounder of RUNmyErrand, sponsor of the HubSpot TV 1 Year AnniversaryTwitter: @RUNmyERRANDDiscount!: HUBSPOTTV (It's good for the rest of September!)Free errand giftcard giveaway!Doing It Rightwww.KenLauher.comBlogs almost every day of the weekQuadrupled his traffic almost two times over since DecemberWas just invited to be the resident Feng Shui Expert on E! Entertainments new "That Morning Show"HeadlinesUS Ad Spending Declined 15%CHART OF THE DAY: Breaking Down The Advertising ApocalypseData from Nielsen Report, looking at ad spending in the first half of 2009 as compared to the first half of 2008Spending went up in TV ads by 1.5%Spending only went down %1 onlineHardest hit industries in order were - B2B Magazines, Local Magazines, N... Episode #57 - September 11th, 2009Episode Length: 27 minutes, 44 secondsIntroHow to interact on Twitter: @karenrubin, @mvolpe and @labusque with www.HubSpot.tv in your tweet.Subscribe in iTunes: http://itunes.hubspot.tv/Guest: Leah Busque of RUNmyErrandFounder of RUNmyErrand, sponsor of the HubSpot TV 1 Year AnniversaryTwitter: @RUNmyERRANDDiscount!: HUBSPOTTV (It's good for the rest of September!)Free errand giftcard giveaway!Doing It Rightwww.KenLauher.comBlogs almost every day of the weekQuadrupled his traffic almost two times over since DecemberWas just invited to be the resident Feng Shui Expert on E! Entertainments new "That Morning Show"HeadlinesUS Ad Spending Declined 15%CHART OF THE DAY: Breaking Down The Advertising ApocalypseData from Nielsen Report, looking at ad spending in the first half of 2009 as compared to the first half of 2008Spending went up in TV ads by 1.5%Spending only went down %1 onlineHardest hit industries in order were - B2B Magazines, Local Magazines, National Newspaper, National Magazine, Outdoor, Local NewspapersMarketing Takeaway: More marketers are starting to think like publishers and socializers, and less like advertisers. Episode #57 - September 11th, 2009Episode Length: 27 minutes, 44 secondsIntroHow to interact on Twitter: @karenrubin, @mvolpe and @labusque with www.HubSpot.tv in your tweet.Subscribe in iTunes: http://itunes.hubspot.tv/Guest: Leah Busque of RUNmyErrandFounder of RUNmyErrand, sponsor of the HubSpot TV 1 Year AnniversaryTwitter: @RUNmyERRANDDiscount!: HUBSPOTTV (It's good for the rest of September!)Free errand giftcard giveaway!Doing It Rightwww.KenLauher.comBlogs almost every day of the weekQuadrupled his traffic almost two times over since DecemberWas just invited to be the resident Feng Shui Expert on E! Entertainments new "That Morning Show"HeadlinesUS Ad Spending Declined 15%CHART OF THE DAY: Breaking Down The Advertising ApocalypseData from Nielsen Report, looking at ad spending in the first half of 2009 as compared to the first half of 2008Spending went up in TV ads by 1.5%Spending only went down %1 onlineHardest hit industries in order were - B2B Magazines, Local Magazines, National Newspaper, National Magazine, Outdoor, Local NewspapersMarketing Takeaway: More marketers are starting to think like publishers and socializers, and less like advertisers. tag:odeo.com,2009-09-13,25121020 Sun, 13 Sep 2009 17:26:33 -0700 no Inbound Marketing - HubSpot TV twitter, social media, art, internet marketing, inbound marketing, hubspot, runmyerrand Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/25076942-HubSpot-TV-Social-Impressions-and-Engagement-2-0 Episode #56 - September 4th, 2009(Episode Length: 23 minutes, 40 seconds) IntroHow to interact on Twitter: @karenrubin & @mvolpe with www.HubSpot.tv in your tweet.Subscribe in iTunes: http://itunes.hubspot.tv/Doing It Rightwww.Jonahsgerms.com25% conversion rate for the past year - on a joke!HeadlinesSocial Media Accounts for 20% of all Ad Impressions Social Networking Sites Account for More than 20 Percent of All U.S. Online Display Ad Impressions, According to comScore Ad MetrixComScore reports that "social networking sites accounted for more than 20 percent of all display ads viewed online, with MySpace and Facebook combining to deliver more than 80 percent of ads among sites in the social networking category""AT&T ranked as the top display advertiser on social networking sites in June with more than 2 billion ad impressions, which accounted for 30 percent of the company's total number of display ads delivered during the month"Marketing Takeaway: Organic social network activity dr... Episode #56 - September 4th, 2009(Episode Length: 23 minutes, 40 seconds) IntroHow to interact on Twitter: @karenrubin & @mvolpe with www.HubSpot.tv in your tweet.Subscribe in iTunes: http://itunes.hubspot.tv/Doing It Rightwww.Jonahsgerms.com25% conversion rate for the past year - on a joke!HeadlinesSocial Media Accounts for 20% of all Ad Impressions Social Networking Sites Account for More than 20 Percent of All U.S. Online Display Ad Impressions, According to comScore Ad MetrixComScore reports that "social networking sites accounted for more than 20 percent of all display ads viewed online, with MySpace and Facebook combining to deliver more than 80 percent of ads among sites in the social networking category""AT&T ranked as the top display advertiser on social networking sites in June with more than 2 billion ad impressions, which accounted for 30 percent of the company's total number of display ads delivered during the month"Marketing Takeaway: Organic social network activity drives more engagement than advertising.The $11,000 TweetHave You Ever Seen an $11,000.00 Tweet?Amanda Palmer tweeted "i hereby call THE LOSERS OF FRIDAY NIGHT ON THEIR COMPUTERS to ORDER, motherf*cker."#LOFNOTC"This was not planned, it was spontaneous. Episode #56 - September 4th, 2009(Episode Length: 23 minutes, 40 seconds) IntroHow to interact on Twitter: @karenrubin & @mvolpe with www.HubSpot.tv in your tweet.Subscribe in iTunes: http://itunes.hubspot.tv/Doing It Rightwww.Jonahsgerms.com25% conversion rate for the past year - on a joke!HeadlinesSocial Media Accounts for 20% of all Ad Impressions Social Networking Sites Account for More than 20 Percent of All U.S. Online Display Ad Impressions, According to comScore Ad MetrixComScore reports that "social networking sites accounted for more than 20 percent of all display ads viewed online, with MySpace and Facebook combining to deliver more than 80 percent of ads among sites in the social networking category""AT&T ranked as the top display advertiser on social networking sites in June with more than 2 billion ad impressions, which accounted for 30 percent of the company's total number of display ads delivered during the month"Marketing Takeaway: Organic social network activity drives more engagement than advertising.The $11,000 TweetHave You Ever Seen an $11,000.00 Tweet?Amanda Palmer tweeted "i hereby call THE LOSERS OF FRIDAY NIGHT ON THEIR COMPUTERS to ORDER, motherf*cker."#LOFNOTC"This was not planned, it was spontaneous. tag:odeo.com,2009-09-04,25076942 Fri, 04 Sep 2009 22:40:46 -0700 no Inbound Marketing - HubSpot TV Business, twitter, Facebook, ads, internet marketing, inbound marketing, hubspot Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/25061295-HubSpot-TV-The-Ego-Episode-with-Chris-Brogan Episode #55 - August 28st, 2009 Episode Length: 27 minutes, 18 secondsIntroHow to interact on Twitter: @karenrubin, @danzarrella, @ChrisBrogan with www.HubSpot.tv in your tweet.Subscribe in iTunes: http://itunes.hubspot.tv/Book Giveaway!Chris Brogan in the House!Only two time visitor on HubSpot.tvTrust Agents - NY Times bestsellerSeries of books from Wiley about inbound marketing including: HubSpot bookDMS's booksLarrry Weber's "Sticks and Stones"Erik Qualman's "Socialnomics"Joel Comm & Anthony Robbins's "Twitter Power"Give us the 5 minute explanation of the book?Tell us what interesting marketing you have done for the book? JetBlueBook packsInbound Marketing Summit - October 7th and 8thWho is speaking? who should go?What will I learn?Gary V, jets fans, Gillette stadium...Doing It RightChris Brogan for getting on the NY Times best sellers listWhat was the secret and how did you do it?HeadlinesWe Don't Compare Ourselves to Other Airport Restaurants"Jerry the general manager explained... Episode #55 - August 28st, 2009 Episode Length: 27 minutes, 18 secondsIntroHow to interact on Twitter: @karenrubin, @danzarrella, @ChrisBrogan with www.HubSpot.tv in your tweet.Subscribe in iTunes: http://itunes.hubspot.tv/Book Giveaway!Chris Brogan in the House!Only two time visitor on HubSpot.tvTrust Agents - NY Times bestsellerSeries of books from Wiley about inbound marketing including: HubSpot bookDMS's booksLarrry Weber's "Sticks and Stones"Erik Qualman's "Socialnomics"Joel Comm & Anthony Robbins's "Twitter Power"Give us the 5 minute explanation of the book?Tell us what interesting marketing you have done for the book? JetBlueBook packsInbound Marketing Summit - October 7th and 8thWho is speaking? who should go?What will I learn?Gary V, jets fans, Gillette stadium...Doing It RightChris Brogan for getting on the NY Times best sellers listWhat was the secret and how did you do it?HeadlinesWe Don't Compare Ourselves to Other Airport Restaurants"Jerry the general manager explained why in the simple quote that leads this post off. He's busy comparing the place to other restaurants, not to other airports."HubSpot Blog not like Salesforces blog, more like ClickZ and Marketing ProfsMarketing Takeaway: Think bigger than your direct competitors.Skanks in NYC OuttedJudge Rules That Model Has The Right To Learn 'Skank' Blogger's IdentitySkanks in NY posted 5 blog posts last summer about CohenJudge Madden ruled that Cohen had the right to learn the name of the individual who wrote about her. "....Madden found that use of the terms "skank," "skanky," "ho" and "whoring" possibly defamed Cohen because they appeared in captions near photos of the model in provocative poses. "Under these circumstances," Madden wrote, the words combined with the suggestive photos "carry a negative implication of sexual promiscuity.""Marketing Takeaway: Don't write slanderous defamatory things about other people on your blog.Facebook is Hiring!Attention Engineers: Facebook is Hiring!"Facebook Inc.(they have 1000 employees already) plans to expand its staff by as much as 50 percent this year as it benefits from a surplus of engineers amid the recession, Chief Executive Officer Mark Zuckerberg said."Marketing Takeaway: Use the down economy to hire great talent and expand your marketing programes.Dan Zarella Marketing Takeaway: Kick your competitors while they are down. "No one else has been hiring," Zuckerberg, 25, said in an interview. "It's been a great environment for us because the economy has helped out."The Twitter EffectTwitter Effect rattles Hollywood"Box-office watchers say the dramatic swings may be caused by Twitter and other social networking sites that can blast instant raves - or pans - to hundreds of people just minutes after the credits roll."Bruno had a 39 percent box office drop from Friday to Saturday, Twilight dropped 41 percent from Friday to Saturday."Movietickets.com recently ran a home-page poll in which 88 percent of the voting sample said Twitter had no effect on them. Joel Cohen, the company's executive vice president and general manager, thinks "we may be putting too much weight onto the Twitter Effect."Marketing Takeaway: You can't hide a bad product behind marketing any more.Forum FodderHow can we deal with negative that are posted to our Facebook Business page? LiMitch - "My company is hesitant to use Facebook because they do not want to see negative comments posted. We would always simply post information and not allow comments, but that is not the way to utilize social media."Marketing Tip of the Week: Buy New York Times Best Seller Trust Agents!Closing Episode #55 - August 28st, 2009 Episode Length: 27 minutes, 18 secondsIntroHow to interact on Twitter: @karenrubin, @danzarrella, @ChrisBrogan with www.HubSpot.tv in your tweet.Subscribe in iTunes: http://itunes.hubspot.tv/Book Giveaway!Chris Brogan in the House!Only two time visitor on HubSpot.tvTrust Agents - NY Times bestsellerSeries of books from Wiley about inbound marketing including: HubSpot bookDMS's booksLarrry Weber's "Sticks and Stones"Erik Qualman's "Socialnomics"Joel Comm & Anthony Robbins's "Twitter Power"Give us the 5 minute explanation of the book?Tell us what interesting marketing you have done for the book? JetBlueBook packsInbound Marketing Summit - October 7th and 8thWho is speaking? who should go?What will I learn?Gary V, jets fans, Gillette stadium...Doing It RightChris Brogan for getting on the NY Times best sellers listWhat was the secret and how did you do it?HeadlinesWe Don't Compare Ourselves to Other Airport Restaurants"Jerry the general manager explained why in the simple quote that leads this post off. He's busy comparing the place to other restaurants, not to other airports."HubSpot Blog not like Salesforces blog, more like ClickZ and Marketing ProfsMarketing Takeaway: Think bigger than your direct competitors.Skanks in NYC OuttedJudge Rules That Model Has The Right To Learn 'Skank' Blogger's IdentitySkanks in NY posted 5 blog posts last summer about CohenJudge Madden ruled that Cohen had the right to learn the name of the individual who wrote about her. "....Madden found that use of the terms "skank," "skanky," "ho" and "whoring" possibly defamed Cohen because they appeared in captions near photos of the model in provocative poses. "Under these circumstances," Madden wrote, the words combined with the suggestive photos "carry a negative implication of sexual promiscuity.""Marketing Takeaway: Don't write slanderous defamatory things about other people on your blog.Facebook is Hiring!Attention Engineers: Facebook is Hiring!"Facebook Inc.(they have 1000 employees already) plans to expand its staff by as much as 50 percent this year as it benefits from a surplus of engineers amid the recession, Chief Executive Officer Mark Zuckerberg said."Marketing Takeaway: Use the down economy to hire great talent and expand your marketing programes.Dan Zarella Marketing Takeaway: Kick your competitors while they are down. "No one else has been hiring," Zuckerberg, 25, said in an interview. "It's been a great environment for us because the economy has helped out."The Twitter EffectTwitter Effect rattles Hollywood"Box-office watchers say the dramatic swings may be caused by Twitter and other social networking sites that can blast instant raves - or pans - to hundreds of people just minutes after the credits roll."Bruno had a 39 percent box office drop from Friday to Saturday, Twilight dropped 41 percent from Friday to Saturday."Movietickets.com recently ran a home-page poll in which 88 percent of the voting sample said Twitter had no effect on them. Joel Cohen, the company's executive vice president and general manager, thinks "we may be putting too much weight onto the Twitter Effect."Marketing Takeaway: You can't hide a bad product behind marketing any more.Forum FodderHow can we deal with negative that are posted to our Facebook Business page? LiMitch - "My company is hesitant to use Facebook because they do not want to see negative comments posted. We would always simply post information and not allow comments, but that is not the way to utilize social media."Marketing Tip of the Week: Buy New York Times Best Seller Trust Agents!Closing tag:odeo.com,2009-08-31,25061295 Mon, 31 Aug 2009 05:22:49 -0700 no Inbound Marketing - HubSpot TV Business, internet marketing, inbound marketing, hubspot, Trust Agents, chris brogran Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/25049849-HubSpot-TV-Get-Out-of-the-Weeds Episode #54 - August 21st, 2009 Episode #54 - August 21st, 2009 Episode #54 - August 21st, 2009 tag:odeo.com,2009-08-31,25049849 Mon, 31 Aug 2009 05:07:51 -0700 no Inbound Marketing - HubSpot TV Business, twitter, ppc, internet marketing, inbound marketing, hubspot Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/24971190-HubSpot-TV-Marketing-2-0-with-Guest-Bernie-Borges Episode #53 - August 14st, 2009IntroHow to interact on Twitter: @mvolpe , @repcor with www.HubSpot.tv in your tweet.Subscribe in iTunes: http://itunes.hubspot.tv/ Special Guest: Bernie Borges @berniebay who is CEO of Find and Convert and inbound marketing agency, and author of the new book Marketing 2.0 . (Buy on Amazon or download a free PDF copy) HeadlinesYou're Fired! Social Media Drives Donald Trump Imitations 8% of companies (over 1000 ppl) have fired someone for mis-using Social Media according to a study by Proofpoint15 percent disciplined an employee for violating multimedia sharing / posting policies17 percent disciplined an employee for violating blog or message board policiesRemember Kevin Colvin? Do a Google search for "cool wand".Marketing Takeaway: Hire smart employees who do the right thing, run social media training classes if you have to.RSS Becomes Really Simple Social with Google Reader You can now send any item you are reading to Twitter, Blogger, Facebook, Delic... Episode #53 - August 14st, 2009IntroHow to interact on Twitter: @mvolpe , @repcor with www.HubSpot.tv in your tweet.Subscribe in iTunes: http://itunes.hubspot.tv/ Special Guest: Bernie Borges @berniebay who is CEO of Find and Convert and inbound marketing agency, and author of the new book Marketing 2.0 . (Buy on Amazon or download a free PDF copy) HeadlinesYou're Fired! Social Media Drives Donald Trump Imitations 8% of companies (over 1000 ppl) have fired someone for mis-using Social Media according to a study by Proofpoint15 percent disciplined an employee for violating multimedia sharing / posting policies17 percent disciplined an employee for violating blog or message board policiesRemember Kevin Colvin? Do a Google search for "cool wand".Marketing Takeaway: Hire smart employees who do the right thing, run social media training classes if you have to.RSS Becomes Really Simple Social with Google Reader You can now send any item you are reading to Twitter, Blogger, Facebook, Delicious, Digg, etc. right within Google Reader.Marketing Takeaway: Use Google Reader and now it's even easier to be more interesting in social media.Facebook Search Becoming Social News Engine Facebook is taking their search function and turning it into a social news search engine - you can now do a search of "posts by Friends" or "Posts by Everyone" to find news relevant to your community and the world at large."What does this mean for journalism and PR? A lot. As Facebook Search grows and, yes, learns, it will become a lot more powerful. Over time, it could change our habits and accelerate what many of us are doing now - becoming source agnostic."Marketing Takeaway: Make sure you are using Facebook to promote your blog and other business content today to prepare for tomorrow. Twitter Uses API to Control Retweets Twitter announces an API to help control, standardize and mainstream retweeting.Good: More support and organization for retweets.Good: More reach/buzz for the originator of the tweet.Problem: Your stream will show the profile pic of the original tweeter, perhaps not someone you know.Problem: Companies (besides Twitter itself) lose the ability to track retweets and the spreading of content.Marketing Takeaway: Look for your marketing tools to start to leverage these new features.Forum FodderKen Karnack asks, "How long does it take to get found with new site?" Dan Ronken : I'm just launching my site now and will be using the inbound marketing strategy. I'll make a note to come back to this question in a couple of weeks and let you know the results of the increased activity, click throughs, lead conversions, etc. One Month Later: I'm very pleased with the results thus far and I've already received a couple 'authentic' leads via my contact page and I attribute this to new content creation; mostly through blogging.988 visitors (820 new) / 2 leads directly as a result of website content (remember, I don't even have landing pages or calls to action set up yet.Related article: When Will You Find Your Inbound Marketing Pot of Gold? Marketing Tip of the Week Check out Marketing 2.0 in book or PDF form - If you want the PDF, do it now because it will go away in 1-2 weeks.Closing Episode #53 - August 14st, 2009IntroHow to interact on Twitter: @mvolpe , @repcor with www.HubSpot.tv in your tweet.Subscribe in iTunes: http://itunes.hubspot.tv/ Special Guest: Bernie Borges @berniebay who is CEO of Find and Convert and inbound marketing agency, and author of the new book Marketing 2.0 . (Buy on Amazon or download a free PDF copy) HeadlinesYou're Fired! Social Media Drives Donald Trump Imitations 8% of companies (over 1000 ppl) have fired someone for mis-using Social Media according to a study by Proofpoint15 percent disciplined an employee for violating multimedia sharing / posting policies17 percent disciplined an employee for violating blog or message board policiesRemember Kevin Colvin? Do a Google search for "cool wand".Marketing Takeaway: Hire smart employees who do the right thing, run social media training classes if you have to.RSS Becomes Really Simple Social with Google Reader You can now send any item you are reading to Twitter, Blogger, Facebook, Delicious, Digg, etc. right within Google Reader.Marketing Takeaway: Use Google Reader and now it's even easier to be more interesting in social media.Facebook Search Becoming Social News Engine Facebook is taking their search function and turning it into a social news search engine - you can now do a search of "posts by Friends" or "Posts by Everyone" to find news relevant to your community and the world at large."What does this mean for journalism and PR? A lot. As Facebook Search grows and, yes, learns, it will become a lot more powerful. Over time, it could change our habits and accelerate what many of us are doing now - becoming source agnostic."Marketing Takeaway: Make sure you are using Facebook to promote your blog and other business content today to prepare for tomorrow. Twitter Uses API to Control Retweets Twitter announces an API to help control, standardize and mainstream retweeting.Good: More support and organization for retweets.Good: More reach/buzz for the originator of the tweet.Problem: Your stream will show the profile pic of the original tweeter, perhaps not someone you know.Problem: Companies (besides Twitter itself) lose the ability to track retweets and the spreading of content.Marketing Takeaway: Look for your marketing tools to start to leverage these new features.Forum FodderKen Karnack asks, "How long does it take to get found with new site?" Dan Ronken : I'm just launching my site now and will be using the inbound marketing strategy. I'll make a note to come back to this question in a couple of weeks and let you know the results of the increased activity, click throughs, lead conversions, etc. One Month Later: I'm very pleased with the results thus far and I've already received a couple 'authentic' leads via my contact page and I attribute this to new content creation; mostly through blogging.988 visitors (820 new) / 2 leads directly as a result of website content (remember, I don't even have landing pages or calls to action set up yet.Related article: When Will You Find Your Inbound Marketing Pot of Gold? Marketing Tip of the Week Check out Marketing 2.0 in book or PDF form - If you want the PDF, do it now because it will go away in 1-2 weeks.Closing tag:odeo.com,2009-08-15,24971190 Sat, 15 Aug 2009 16:37:24 -0700 no Inbound Marketing - HubSpot TV Business, marketing, internet marketing, inbound marketing, hubspot. find and convert Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/24930609-HubSpot-TV-One-Year-Anniversary-Special Episode #52 - August 7th, 2009Episode Length: 22 minutes, 51 seconds Episode #52 - August 7th, 2009Episode Length: 22 minutes, 51 seconds Episode #52 - August 7th, 2009Episode Length: 22 minutes, 51 seconds tag:odeo.com,2009-08-08,24930609 Sat, 08 Aug 2009 15:40:18 -0700 no Inbound Marketing - HubSpot TV Business, marketing, anniversary, party, one year, inbound marketing, hubspot, #hstv1year Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/24901072-HubSpot-TV-Sharing-the-Love-on-Slideshare-with-Guest-Marta-Kagan Episode #51 - July 31st, 2009Episode Length: 23 minutes, 23 seconds IntroHow to interact on Twitter: @mvolpe, @karenrubin, and @mzkagan with www.HubSpot.tv in your tweet.Subscribe in iTunes: http://itunes.hubspot.tv/Next Week: HubSpot TV 1 Year Anniversary Tweetup! Register here: http://hstv1year.eventbrite.comWatch the Tweetup Promo Video: http://www.youtube.com/watch?v=UKaJs4L290ADoing it RightMarta Kagan, @mzkagan, Bonafied Marketing GeniusManaging Director of US for EspressoWhat the Fk is Social Media?3 out of 4 Americans use social technology - Forrester13 hours of video is upload to YouTube every minute5 billion minutes spent on Facebook each day93% of social media users believe a company should have a presence in social mediaHeadlinesMicrosoft and Yahoo sitting in a tree...K.I.S.S.I.N.G!Top 10 Things the Microsoft/Yahoo! Deal Changes for SEO"the big takeaway is that Bing will now power search on Yahoo! and Yahoo!'s salesforce will sell the premium (non-self service) search ad... Episode #51 - July 31st, 2009Episode Length: 23 minutes, 23 seconds IntroHow to interact on Twitter: @mvolpe, @karenrubin, and @mzkagan with www.HubSpot.tv in your tweet.Subscribe in iTunes: http://itunes.hubspot.tv/Next Week: HubSpot TV 1 Year Anniversary Tweetup! Register here: http://hstv1year.eventbrite.comWatch the Tweetup Promo Video: http://www.youtube.com/watch?v=UKaJs4L290ADoing it RightMarta Kagan, @mzkagan, Bonafied Marketing GeniusManaging Director of US for EspressoWhat the Fk is Social Media?3 out of 4 Americans use social technology - Forrester13 hours of video is upload to YouTube every minute5 billion minutes spent on Facebook each day93% of social media users believe a company should have a presence in social mediaHeadlinesMicrosoft and Yahoo sitting in a tree...K.I.S.S.I.N.G!Top 10 Things the Microsoft/Yahoo! Deal Changes for SEO"the big takeaway is that Bing will now power search on Yahoo! and Yahoo!'s salesforce will sell the premium (non-self service) search advertising for Yahoo!/Bing"You will want to optimize for Bing since it will have a reasonable % of market share Bing values "keyword use in subdomains and root domain names (Google loves exact keyword matches, but Bing really likes any keyword placement in the sub or root)""Bing also surfaces only the top 5 results for many queries, meaning a higher concentration of clicks on those top results.""Remember that Yahoo! said full implementation may lag up to 24 months (2 years) behind regulatory approval (which itself could take months), so you've got some time."Marketing Takeaway Don't panic! You have some time on this one but be aware that it is going on and you will probably want to optimize for it eventually. Social Media Defamation Lawsuit UPDATED: Rounding up the buzz... Will one Chicago woman's Tweet cost her $50,000?Amanda Bonnen: "@JessB123 You should just come anyway. Who said sleeping in a moldy apartment is bad for you? Horizon Realty thinks its ok."Horizon Realty says she "maliciously and wrongfully published the false and defamatory Tweet on Twitter, thereby allowing the Tweet to be distributed throughout the world." (She has 20 followers.)Marketing Takeaway: Don't tweet anything you wouldn't mind having on the front page of Google.com.Marketing Takeaway #2: As a business, monitor and respond on Twitter, but think twice before blowing anything up.Twitter Puts Search at Core of Homepage New Twitter homepage puts search at its heartDefining a "tweet" for the uninitiated and explaining how to create an account doesn't resonate with everyone. "Why would I want to do that?" is a common reaction. However, demonstrating the power of Twitter as a discovery engine for what is happening right now through our Search and Trends often awakens a sense of wonder which inevitably leads to a much more compelling question, "How do I get involved?"Marketing Takeaway: Make sure you understand the engagement process for your customers.B to B marketers embracing social media at an increasing rate Social media use soars among b-to-b marketers57% of B2B marketers "using social media channels" compared with 15% two years agoWebinars are almost exclusively for B2B - 48% of B2B marketers said they were effective, only 6% of B2C said they were effective81% of BtoB marketers using LinkedIn, then Twitter, then Facebook (Twitter much higher for B2B, Facebook lower for B2B)Most looking to implement in the next year (1) blogging (2) mobile (more for BtoC)More focus on demand generation - from 39% to 47% of people - also a drop-off of people saying brand building was the goalSurvey by B to B Magazine and the Association of Natinoal AdvertisersMarketing Takeaway: If you've been watching HubSpot TV for the past year, you'd be ahead of the curve!Forum Fodder:Blogging in a Flooded Market Shouldn't Mean FailureJamon Holmgren asks, "What can I add to the conversation that a better programmer or graphic designer or SEO professional hasn't already covered?""The more you can build relationships and trust with the online leaders in your community, the more traffic you'll get on your site, and the more people you'll be able to convert to leads and sales," ""Providing accurate, useful information that informs in a non-self-promoting manner gains credibility,""Be yourself and blog about the things that excite and interest you (without sounding like a commercial, of course) and you'll be fine,"Marketing Tip of the Week - Publish something creative on Slideshare. Episode #51 - July 31st, 2009Episode Length: 23 minutes, 23 seconds IntroHow to interact on Twitter: @mvolpe, @karenrubin, and @mzkagan with www.HubSpot.tv in your tweet.Subscribe in iTunes: http://itunes.hubspot.tv/Next Week: HubSpot TV 1 Year Anniversary Tweetup! Register here: http://hstv1year.eventbrite.comWatch the Tweetup Promo Video: http://www.youtube.com/watch?v=UKaJs4L290ADoing it RightMarta Kagan, @mzkagan, Bonafied Marketing GeniusManaging Director of US for EspressoWhat the Fk is Social Media?3 out of 4 Americans use social technology - Forrester13 hours of video is upload to YouTube every minute5 billion minutes spent on Facebook each day93% of social media users believe a company should have a presence in social mediaHeadlinesMicrosoft and Yahoo sitting in a tree...K.I.S.S.I.N.G!Top 10 Things the Microsoft/Yahoo! Deal Changes for SEO"the big takeaway is that Bing will now power search on Yahoo! and Yahoo!'s salesforce will sell the premium (non-self service) search advertising for Yahoo!/Bing"You will want to optimize for Bing since it will have a reasonable % of market share Bing values "keyword use in subdomains and root domain names (Google loves exact keyword matches, but Bing really likes any keyword placement in the sub or root)""Bing also surfaces only the top 5 results for many queries, meaning a higher concentration of clicks on those top results.""Remember that Yahoo! said full implementation may lag up to 24 months (2 years) behind regulatory approval (which itself could take months), so you've got some time."Marketing Takeaway Don't panic! You have some time on this one but be aware that it is going on and you will probably want to optimize for it eventually. Social Media Defamation Lawsuit UPDATED: Rounding up the buzz... Will one Chicago woman's Tweet cost her $50,000?Amanda Bonnen: "@JessB123 You should just come anyway. Who said sleeping in a moldy apartment is bad for you? Horizon Realty thinks its ok."Horizon Realty says she "maliciously and wrongfully published the false and defamatory Tweet on Twitter, thereby allowing the Tweet to be distributed throughout the world." (She has 20 followers.)Marketing Takeaway: Don't tweet anything you wouldn't mind having on the front page of Google.com.Marketing Takeaway #2: As a business, monitor and respond on Twitter, but think twice before blowing anything up.Twitter Puts Search at Core of Homepage New Twitter homepage puts search at its heartDefining a "tweet" for the uninitiated and explaining how to create an account doesn't resonate with everyone. "Why would I want to do that?" is a common reaction. However, demonstrating the power of Twitter as a discovery engine for what is happening right now through our Search and Trends often awakens a sense of wonder which inevitably leads to a much more compelling question, "How do I get involved?"Marketing Takeaway: Make sure you understand the engagement process for your customers.B to B marketers embracing social media at an increasing rate Social media use soars among b-to-b marketers57% of B2B marketers "using social media channels" compared with 15% two years agoWebinars are almost exclusively for B2B - 48% of B2B marketers said they were effective, only 6% of B2C said they were effective81% of BtoB marketers using LinkedIn, then Twitter, then Facebook (Twitter much higher for B2B, Facebook lower for B2B)Most looking to implement in the next year (1) blogging (2) mobile (more for BtoC)More focus on demand generation - from 39% to 47% of people - also a drop-off of people saying brand building was the goalSurvey by B to B Magazine and the Association of Natinoal AdvertisersMarketing Takeaway: If you've been watching HubSpot TV for the past year, you'd be ahead of the curve!Forum Fodder:Blogging in a Flooded Market Shouldn't Mean FailureJamon Holmgren asks, "What can I add to the conversation that a better programmer or graphic designer or SEO professional hasn't already covered?""The more you can build relationships and trust with the online leaders in your community, the more traffic you'll get on your site, and the more people you'll be able to convert to leads and sales," ""Providing accurate, useful information that informs in a non-self-promoting manner gains credibility,""Be yourself and blog about the things that excite and interest you (without sounding like a commercial, of course) and you'll be fine,"Marketing Tip of the Week - Publish something creative on Slideshare. tag:odeo.com,2009-08-02,24901072 Sun, 02 Aug 2009 08:48:22 -0700 no Inbound Marketing - HubSpot TV Business, twitter, social media, internet marketing, Slideshare, inbound marketing, hubspot Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/24859442-HubSpot-TV-and-the-Future-of-Marketing-in-Boston How to interact on Twitter: @repcor&#8201;, @karenrubin&#8201;with www.HubSpot.tv in your tweet.Subscribe in iTunes: http://itunes.hubspot.tv/&#8201;Launch of IMU 2! Go signup on www.inboundmarketing.com/university&#8201;Special HubSpot TV 1 Year Anniversary on August 7th! (With a tweetup!) How to interact on Twitter: @repcor&#8201;, @karenrubin&#8201;with www.HubSpot.tv in your tweet.Subscribe in iTunes: http://itunes.hubspot.tv/&#8201;Launch of IMU 2! Go signup on www.inboundmarketing.com/university&#8201;Special HubSpot TV 1 Year Anniversary on August 7th! (With a tweetup!) How to interact on Twitter: @repcor&#8201;, @karenrubin&#8201;with www.HubSpot.tv in your tweet.Subscribe in iTunes: http://itunes.hubspot.tv/&#8201;Launch of IMU 2! Go signup on www.inboundmarketing.com/university&#8201;Special HubSpot TV 1 Year Anniversary on August 7th! (With a tweetup!) tag:odeo.com,2009-07-24,24859442 Fri, 24 Jul 2009 15:52:49 -0700 no Inbound Marketing - HubSpot TV Business, Facebook, internet marketing, fedex, scott kirsner, inbound marketing, hubspot Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/24846064-Inbound-Marketing-University-Advanced-SEO-Tactics-Beyond-Keyword-Research-GF401 Advanced SEO Tactics: On Beyond Keyword Research (GF401)Professor: Rand Fishkin, SEOmozPart of Inbound Marketing Universitywww.inboundmarketing.com/university Advanced SEO Tactics: On Beyond Keyword Research (GF401)Professor: Rand Fishkin, SEOmozPart of Inbound Marketing Universitywww.inboundmarketing.com/university Advanced SEO Tactics: On Beyond Keyword Research (GF401)Professor: Rand Fishkin, SEOmozPart of Inbound Marketing Universitywww.inboundmarketing.com/university tag:odeo.com,2009-07-22,24846064 Wed, 22 Jul 2009 08:17:35 -0700 no Inbound Marketing - HubSpot TV Business, SEO, search engine marketing, Rand Fishkin, inbound marketing, imu Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/24828084-HubSpot-TV-Inbound-Marketing-Smackdown Episode #49 - July 17th, 2009Episode Length: 23 minutes, 38 sections IntroHow to interact on Twitter: @mvolpe, @karenrubin or www.HubSpot.tv in your tweet.Subscribe in iTunes: http://itunes.hubspot.tv/Mailbag@HeatherMargolis: Shut Up! @BostonLogan is on twitter? How cool is that?Doing It Right!HubSpot Announces Blog Grader Free Marketing ToolBlog GraderBaby Got Leads: New Music VideoBaby Got Leads on YouTubeHeadlinesShould Google Be Regulated?The Time Has Come To Regulate Search Engine Marketing And SEO"...well known executive at one of the largest sites on the Internet. The author has requested to remain anonymous...""Imagine, if you will, that the entire Internet is contained within a single continent. That continent is filled with countries, states and cities. Each jurisdiction is autonomous, relying on visitors to cross on to their turf to engage in commerce. Now, imagine if the only way to get into this continent involved just two methods: SEO and SEM. Let's further imagine tha... Episode #49 - July 17th, 2009Episode Length: 23 minutes, 38 sections IntroHow to interact on Twitter: @mvolpe, @karenrubin or www.HubSpot.tv in your tweet.Subscribe in iTunes: http://itunes.hubspot.tv/Mailbag@HeatherMargolis: Shut Up! @BostonLogan is on twitter? How cool is that?Doing It Right!HubSpot Announces Blog Grader Free Marketing ToolBlog GraderBaby Got Leads: New Music VideoBaby Got Leads on YouTubeHeadlinesShould Google Be Regulated?The Time Has Come To Regulate Search Engine Marketing And SEO"...well known executive at one of the largest sites on the Internet. The author has requested to remain anonymous...""Imagine, if you will, that the entire Internet is contained within a single continent. That continent is filled with countries, states and cities. Each jurisdiction is autonomous, relying on visitors to cross on to their turf to engage in commerce. Now, imagine if the only way to get into this continent involved just two methods: SEO and SEM. Let's further imagine that the borders to this continent were controlled by a single company....The only real solution is disclosure. Transparency. Those traffic generators that use rule-based algorithms to determine result sets must publicly disclose their methodologies. That is the means by which all businesses can compete freely in the organic and paid search marketplaces."Should Google Be RegulatedMarketing Takeaway: Google is not regulated, brush up on your SEO and deal with it*.*Best Buy Values 250 Followershttp://www.pcauthority.com.au/News/150048,follow-this-twitter-emerges-as-job-qualification-for-major-us-retailer.aspx"Best Buy put out a job advertisement recently for a marketing graduate with at least 250 followers""Usocial leads the web as the premier Twitter for hire market. At Usocial, the going price for 1000 followers is $87, meaning a potential Best Buy candidate could turn up for work having only invested $25 to help their chances."How many Twitter followers does it take to get a job? Marketing Takeaway: In terms of hiring, influence or authority is a better measure than raw number of followers.The Social Influence Marketing ReportHow many Twitter followers does it take to get a job? "six out of 10 consumers don't bother to seek out opinions of brands via social media""Consumers view TV ads as more trustworthy than ads on social networks."Marketing Takeaway: Outbound marketing is not totally ineffective. In 1900 horses were still the main mode of transportation, but I wouldn't want to rely on them for my business for too long.Is Social Media Easy, Free and Cheap?Debunking Social Media Myths"a fundamental truth to social media that many organizations underestimate--being social means having real live people who actively participate in your initiatives."Marketing Takeaway: Encourage everyone at your company to get involved in social media on behalf of the company and reduce the need to build a social media army.Should You Spend Your Time on Link Exchanges?Link exchanges: The poor man's SEO"Large Internet companies spend millions on consultants and technology trying to get their sites to rank among the highest results on Google. Everyone else has to rely on the poor man's search-engine optimization: the link exchange.""Google's official advice: "The best way to get other sites to create relevant links to yours is to create unique, relevant content that can quickly gain popularity in the Internet community.""Marketing Takeaway: Spend your limited time creating and promoting great content and the links will come!Forum FodderInbound Marketing.Com Forums: Need Help in KeywordsFran: "I'm in desperate need of help to find keywords for my business. I sell attachments to go on to liquor bottles."Pete: "I'd recommend that you step back from trying to find keywords for the product you sell, and ask yourself, "What content will attract my buyer?"If your buyer is a bar manager, than you need to create content that will attract that type of person. for example, you might write an article, "10 Ways to Save Money Running your Bar" or "Most Common Local Bar Startup Mistakes"."Anthony: "You definitely need to figure out who your buyer and demographic is before proceeding and what type of valuable content you will need to attract, inform and convert them."Wordtrackr, Google Keyword Tool, SemRush.com, HubSpot Trial, SEOMoz, Microsoft AdCenterMarketing Tip of the WeekBuy a video camera and give it to the craziest employees you have and see what they come up with.Closing Missed last week's episode on July 10, 2009? View it here: Make Content Creation Your Super Power Episode #49 - July 17th, 2009Episode Length: 23 minutes, 38 sections IntroHow to interact on Twitter: @mvolpe, @karenrubin or www.HubSpot.tv in your tweet.Subscribe in iTunes: http://itunes.hubspot.tv/Mailbag@HeatherMargolis: Shut Up! @BostonLogan is on twitter? How cool is that?Doing It Right!HubSpot Announces Blog Grader Free Marketing ToolBlog GraderBaby Got Leads: New Music VideoBaby Got Leads on YouTubeHeadlinesShould Google Be Regulated?The Time Has Come To Regulate Search Engine Marketing And SEO"...well known executive at one of the largest sites on the Internet. The author has requested to remain anonymous...""Imagine, if you will, that the entire Internet is contained within a single continent. That continent is filled with countries, states and cities. Each jurisdiction is autonomous, relying on visitors to cross on to their turf to engage in commerce. Now, imagine if the only way to get into this continent involved just two methods: SEO and SEM. Let's further imagine that the borders to this continent were controlled by a single company....The only real solution is disclosure. Transparency. Those traffic generators that use rule-based algorithms to determine result sets must publicly disclose their methodologies. That is the means by which all businesses can compete freely in the organic and paid search marketplaces."Should Google Be RegulatedMarketing Takeaway: Google is not regulated, brush up on your SEO and deal with it*.*Best Buy Values 250 Followershttp://www.pcauthority.com.au/News/150048,follow-this-twitter-emerges-as-job-qualification-for-major-us-retailer.aspx"Best Buy put out a job advertisement recently for a marketing graduate with at least 250 followers""Usocial leads the web as the premier Twitter for hire market. At Usocial, the going price for 1000 followers is $87, meaning a potential Best Buy candidate could turn up for work having only invested $25 to help their chances."How many Twitter followers does it take to get a job? Marketing Takeaway: In terms of hiring, influence or authority is a better measure than raw number of followers.The Social Influence Marketing ReportHow many Twitter followers does it take to get a job? "six out of 10 consumers don't bother to seek out opinions of brands via social media""Consumers view TV ads as more trustworthy than ads on social networks."Marketing Takeaway: Outbound marketing is not totally ineffective. In 1900 horses were still the main mode of transportation, but I wouldn't want to rely on them for my business for too long.Is Social Media Easy, Free and Cheap?Debunking Social Media Myths"a fundamental truth to social media that many organizations underestimate--being social means having real live people who actively participate in your initiatives."Marketing Takeaway: Encourage everyone at your company to get involved in social media on behalf of the company and reduce the need to build a social media army.Should You Spend Your Time on Link Exchanges?Link exchanges: The poor man's SEO"Large Internet companies spend millions on consultants and technology trying to get their sites to rank among the highest results on Google. Everyone else has to rely on the poor man's search-engine optimization: the link exchange.""Google's official advice: "The best way to get other sites to create relevant links to yours is to create unique, relevant content that can quickly gain popularity in the Internet community.""Marketing Takeaway: Spend your limited time creating and promoting great content and the links will come!Forum FodderInbound Marketing.Com Forums: Need Help in KeywordsFran: "I'm in desperate need of help to find keywords for my business. I sell attachments to go on to liquor bottles."Pete: "I'd recommend that you step back from trying to find keywords for the product you sell, and ask yourself, "What content will attract my buyer?"If your buyer is a bar manager, than you need to create content that will attract that type of person. for example, you might write an article, "10 Ways to Save Money Running your Bar" or "Most Common Local Bar Startup Mistakes"."Anthony: "You definitely need to figure out who your buyer and demographic is before proceeding and what type of valuable content you will need to attract, inform and convert them."Wordtrackr, Google Keyword Tool, SemRush.com, HubSpot Trial, SEOMoz, Microsoft AdCenterMarketing Tip of the WeekBuy a video camera and give it to the craziest employees you have and see what they come up with.Closing Missed last week's episode on July 10, 2009? View it here: Make Content Creation Your Super Power tag:odeo.com,2009-07-18,24828084 Sat, 18 Jul 2009 09:02:32 -0700 no Inbound Marketing - HubSpot TV Business, twitter, Facebook, social media, internet marketing, inbound marketing, hubspot Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/24781630-HubSpot-TV-Make-Content-Creation-Your-Super-Power Episode #48 - July 10th, 2009Episode Legnth: 19 minutes, 53 seconds IntroHow to interact on Twitter: @repcor, @karenrubin with www.HubSpot.tv in your tweet.Also, new section "Let's Ask Twitter" -- watch out for it later in the show!Subscribe in iTunes: http://itunes.hubspot.tvWatch out for our new video on Tuesday, brought to you by @repcor!Doing It Right: WeSeedGame created by Peak6, a financial services companyThe game is a fun, free, risk-free way for real people to learn about the stock market; gain knowledge, experience, and confidence; and empower themselves to take control of their financial lives.HeadlinesPublic Relations is Social RelationsSpinning the Web: P.R. in Silicon ValleyGood PR pros need to develop huge networks of people on Twitter and major blogs to be effective. Marketing Takeaway: Don't limit your PR outreach to traditional media, your best influencers in social media could be more effective!New Section: Let's Ask TwitterWhere do you go to find influencers onli... Episode #48 - July 10th, 2009Episode Legnth: 19 minutes, 53 seconds IntroHow to interact on Twitter: @repcor, @karenrubin with www.HubSpot.tv in your tweet.Also, new section "Let's Ask Twitter" -- watch out for it later in the show!Subscribe in iTunes: http://itunes.hubspot.tvWatch out for our new video on Tuesday, brought to you by @repcor!Doing It Right: WeSeedGame created by Peak6, a financial services companyThe game is a fun, free, risk-free way for real people to learn about the stock market; gain knowledge, experience, and confidence; and empower themselves to take control of their financial lives.HeadlinesPublic Relations is Social RelationsSpinning the Web: P.R. in Silicon ValleyGood PR pros need to develop huge networks of people on Twitter and major blogs to be effective. Marketing Takeaway: Don't limit your PR outreach to traditional media, your best influencers in social media could be more effective!New Section: Let's Ask TwitterWhere do you go to find influencers online?CP&B Put's It All Out ThereCrispin Porter + Bogusky, an advertising design factoryGiant digital fishing net... Collects Twitter, News and Blogs!Marketing Takeaway: Don't be afraid to try new things or break new ground when generating buzz about your business.Bathing Suits On Facebook?Personal details of new UK spy chief on FacebookDavid Milliband, (incoming head of Britain's international spy agency) wears a speedo...apparently.Marketing Takeaway: Manage your social media profiles and what content others are publishing about you.Google Announces Their Own Operating SystemIntroducing the Google Chrome OS Specifically targeted at NetbooksDirect competition to Microsoft?Marketing Takeaway 1: Don't worry about it with regards to your marketing. If it becomes a big enough deal, we'll let you know.Marketing Takeaway 2: If you can offer free tools that people will use on an every day basis, it helps insert your brand into their everyday lives.United Breaks GuitarsDave Carroll: United Breaks Guitars (YouTube Video)1.5 Million ViewsAngry United Airlines customer gets attention with YouTube complaintDaveCarrollMusic.comMarketing Takeaway: Don't undermine the power of your consumers. Listen to them because the internet makes it much easier for them to be heard!Forum FodderFrom Dan Ronken: "Initially closing off comments?" What is your opinion on closing off comments until a decent amount of readership is built? If I see a blog with large number of posts and no comments on any of them, it feels less engaging to me.Responses: "Closing off comments is like shutting the door in someone's face or walking into a room and only talking about yourself and then leaving.""No comment is like Communism.""To me, a blog w/o a commenting option is a newspaper, and we all know how those are doing"Seth Godin - "I think comments are terrific, and they are the key attraction for some blogs and some bloggers. Not for me, though. First, I feel compelled to clarify or to answer every objection or to point out every flaw in reasoning. Second, it takes way too much of my time to even think about them, never mind curate them. And finally, and most important for you, it permanently changes the way I write. Instead of writing for everyone, I find myself writing in anticipation of the commenters.... So, given a choice between a blog with comments or no blog at all, I think I'd have to choose the latter."Marketing Tip of the Week: Empower your audience to create content for good! Even better if your best influencers create content too!Closing Missed last week's episode on July 2, 2009? View it here: Star Spangled Banner Ads and Blogging Episode #48 - July 10th, 2009Episode Legnth: 19 minutes, 53 seconds IntroHow to interact on Twitter: @repcor, @karenrubin with www.HubSpot.tv in your tweet.Also, new section "Let's Ask Twitter" -- watch out for it later in the show!Subscribe in iTunes: http://itunes.hubspot.tvWatch out for our new video on Tuesday, brought to you by @repcor!Doing It Right: WeSeedGame created by Peak6, a financial services companyThe game is a fun, free, risk-free way for real people to learn about the stock market; gain knowledge, experience, and confidence; and empower themselves to take control of their financial lives.HeadlinesPublic Relations is Social RelationsSpinning the Web: P.R. in Silicon ValleyGood PR pros need to develop huge networks of people on Twitter and major blogs to be effective. Marketing Takeaway: Don't limit your PR outreach to traditional media, your best influencers in social media could be more effective!New Section: Let's Ask TwitterWhere do you go to find influencers online?CP&B Put's It All Out ThereCrispin Porter + Bogusky, an advertising design factoryGiant digital fishing net... Collects Twitter, News and Blogs!Marketing Takeaway: Don't be afraid to try new things or break new ground when generating buzz about your business.Bathing Suits On Facebook?Personal details of new UK spy chief on FacebookDavid Milliband, (incoming head of Britain's international spy agency) wears a speedo...apparently.Marketing Takeaway: Manage your social media profiles and what content others are publishing about you.Google Announces Their Own Operating SystemIntroducing the Google Chrome OS Specifically targeted at NetbooksDirect competition to Microsoft?Marketing Takeaway 1: Don't worry about it with regards to your marketing. If it becomes a big enough deal, we'll let you know.Marketing Takeaway 2: If you can offer free tools that people will use on an every day basis, it helps insert your brand into their everyday lives.United Breaks GuitarsDave Carroll: United Breaks Guitars (YouTube Video)1.5 Million ViewsAngry United Airlines customer gets attention with YouTube complaintDaveCarrollMusic.comMarketing Takeaway: Don't undermine the power of your consumers. Listen to them because the internet makes it much easier for them to be heard!Forum FodderFrom Dan Ronken: "Initially closing off comments?" What is your opinion on closing off comments until a decent amount of readership is built? If I see a blog with large number of posts and no comments on any of them, it feels less engaging to me.Responses: "Closing off comments is like shutting the door in someone's face or walking into a room and only talking about yourself and then leaving.""No comment is like Communism.""To me, a blog w/o a commenting option is a newspaper, and we all know how those are doing"Seth Godin - "I think comments are terrific, and they are the key attraction for some blogs and some bloggers. Not for me, though. First, I feel compelled to clarify or to answer every objection or to point out every flaw in reasoning. Second, it takes way too much of my time to even think about them, never mind curate them. And finally, and most important for you, it permanently changes the way I write. Instead of writing for everyone, I find myself writing in anticipation of the commenters.... So, given a choice between a blog with comments or no blog at all, I think I'd have to choose the latter."Marketing Tip of the Week: Empower your audience to create content for good! Even better if your best influencers create content too!Closing Missed last week's episode on July 2, 2009? View it here: Star Spangled Banner Ads and Blogging tag:odeo.com,2009-07-10,24781630 Fri, 10 Jul 2009 15:19:09 -0700 no Inbound Marketing - HubSpot TV Business, youtube, twitter, internet marketing, inbound marketing, hubspot Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/24746675-HubSpot-TV-Star-Spangled-Banner-Ads-and-Blogging Episode #47 - July 2nd, 2009Episode Length: 20 minutes, 36 secondsSpecial Thursday episode! Note: Karen says June, but we swear it's July! The "bet" was that a HubSpotter could trick her into saying the wrong month. Tricky, tricky!IntroHow to interact on Twitter - @mvolpe, @karenrubin with www.HubSpot.tv in your tweet!Subscribe in iTunes - http://itunes.hubspot.tvwww.InboundMarketing.com - community where you can post questions, learn about inbound marketing, meet others, find and post jobsDoing It RightMurphy Goode Vineyardhttp://www.areallygoodejob.comHeadlinesFacebook Becomes Twitterific?Facebook Taking Status Updates Public (A La Twitter)Facebook statuses are headed public...like TwitterMarketing Takeaway: Think about using Facebook for business and not just as a personal social network. Military MarketingLaunching ideas at the U.S. Air Force "We are not launching missiles, we are launching ideas.""The key for communicators is that you need to open the door and pull the cutain b... Episode #47 - July 2nd, 2009Episode Length: 20 minutes, 36 secondsSpecial Thursday episode! Note: Karen says June, but we swear it's July! The "bet" was that a HubSpotter could trick her into saying the wrong month. Tricky, tricky!IntroHow to interact on Twitter - @mvolpe, @karenrubin with www.HubSpot.tv in your tweet!Subscribe in iTunes - http://itunes.hubspot.tvwww.InboundMarketing.com - community where you can post questions, learn about inbound marketing, meet others, find and post jobsDoing It RightMurphy Goode Vineyardhttp://www.areallygoodejob.comHeadlinesFacebook Becomes Twitterific?Facebook Taking Status Updates Public (A La Twitter)Facebook statuses are headed public...like TwitterMarketing Takeaway: Think about using Facebook for business and not just as a personal social network. Military MarketingLaunching ideas at the U.S. Air Force "We are not launching missiles, we are launching ideas.""The key for communicators is that you need to open the door and pull the cutain back."Everyone in the air force is a diplomat and a communicator. Even in the corporate world, you really can't have just a marketing department or just a PR department, you need to understand that everyone should be involved in spreading your message.The US Air Force: Armed with social media"Capt. Faggard says. "I am concerned with how insurgents or potential enemies can use Social Media to their advantage. It's our role to provide a clear and accurate, completely truthful and transparent picture for any audience."24 Hours at Sea on the USS NimitzMarketing Takeaway: If the US Military can open themselves up to social media, your company can too!Blog Branding Bonanza7 Ways To Develop A Unique Brand For Your Blog"The blogosphere churns out nearly 1 million posts every 24 hours"Karen - 6. Create a better signal to noise ratio &7. Focus on achieving consistencyMike - Consistency and Unique TopicMarketing Takeaway: Start blogging now before your competition does to get a head start in the marketing race.Banner Ads Go Big TimeBig Websites Start Running Bigger Display Ads. Big Mistake."The Online Publishers Association yesterday announced that 37 of its members, including juggernauts like The New York Times, Forbes, ESPN, CNN and MSNBC.com are (or are soon going to start) running the new, larger ad units...""The real motivation was to provide marketers and agencies with the opportunity to deliver a branded experience directly on the pages of these very rich content sites."Marketing Takeaway: One more reason to think about monitizing content through your product and not through ads.Forum Fodder:Where do I start? from Laura Neufelder at Digital KnowledgeReasonable path: Create a Target Persona, Publish Content, Optimize Content, Promote Content (build network) then think about conversion (offers, calls to action, landing pages)Marketing Tip of the WeekEnlist one new person in your company to be a communicator to spread your message.Closing: Happy Fourth of July!!! Episode #47 - July 2nd, 2009Episode Length: 20 minutes, 36 secondsSpecial Thursday episode! Note: Karen says June, but we swear it's July! The "bet" was that a HubSpotter could trick her into saying the wrong month. Tricky, tricky!IntroHow to interact on Twitter - @mvolpe, @karenrubin with www.HubSpot.tv in your tweet!Subscribe in iTunes - http://itunes.hubspot.tvwww.InboundMarketing.com - community where you can post questions, learn about inbound marketing, meet others, find and post jobsDoing It RightMurphy Goode Vineyardhttp://www.areallygoodejob.comHeadlinesFacebook Becomes Twitterific?Facebook Taking Status Updates Public (A La Twitter)Facebook statuses are headed public...like TwitterMarketing Takeaway: Think about using Facebook for business and not just as a personal social network. Military MarketingLaunching ideas at the U.S. Air Force "We are not launching missiles, we are launching ideas.""The key for communicators is that you need to open the door and pull the cutain back."Everyone in the air force is a diplomat and a communicator. Even in the corporate world, you really can't have just a marketing department or just a PR department, you need to understand that everyone should be involved in spreading your message.The US Air Force: Armed with social media"Capt. Faggard says. "I am concerned with how insurgents or potential enemies can use Social Media to their advantage. It's our role to provide a clear and accurate, completely truthful and transparent picture for any audience."24 Hours at Sea on the USS NimitzMarketing Takeaway: If the US Military can open themselves up to social media, your company can too!Blog Branding Bonanza7 Ways To Develop A Unique Brand For Your Blog"The blogosphere churns out nearly 1 million posts every 24 hours"Karen - 6. Create a better signal to noise ratio &7. Focus on achieving consistencyMike - Consistency and Unique TopicMarketing Takeaway: Start blogging now before your competition does to get a head start in the marketing race.Banner Ads Go Big TimeBig Websites Start Running Bigger Display Ads. Big Mistake."The Online Publishers Association yesterday announced that 37 of its members, including juggernauts like The New York Times, Forbes, ESPN, CNN and MSNBC.com are (or are soon going to start) running the new, larger ad units...""The real motivation was to provide marketers and agencies with the opportunity to deliver a branded experience directly on the pages of these very rich content sites."Marketing Takeaway: One more reason to think about monitizing content through your product and not through ads.Forum Fodder:Where do I start? from Laura Neufelder at Digital KnowledgeReasonable path: Create a Target Persona, Publish Content, Optimize Content, Promote Content (build network) then think about conversion (offers, calls to action, landing pages)Marketing Tip of the WeekEnlist one new person in your company to be a communicator to spread your message.Closing: Happy Fourth of July!!! tag:odeo.com,2009-07-04,24746675 Sat, 04 Jul 2009 09:42:45 -0700 no Inbound Marketing - HubSpot TV Business, Facebook, internet marketing, inbound marketing, hubspot, banner ads Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/24744691-HubSpot-TV-Monkeying-Around-with-BzzAgent-s-Dave-Balter Episode #46 - June 26th, 2009 Intro How to interact on Twitter - @mvolpe, @karenrubin, @bzzagentjonoRemember to subscribe in iTunes - http://itunes.hubspot.tvInboundmarketing.com - new site where you can post questions, learn about inbound marketing, meet others, find and post jobs or sign up inboundInterview with Dave Balter, BzzAgentWord-of-mouth marketingThe Word of Mouth Manual: Volume IITo launch the book Dave supplied 20 influential bloggers (Seth Godin, Tom Peters, Guy Kawasaki, Chris Brogan) with a free, advance digital copy that they then got to distribute to their readers. Only a few thousand hard copies of the book were printed and priced at $45 on Amazon. (Each premium priced book on Amazon was autographed and came with an original piece of artwork from BzzAgent's artist-in-residence, Seth B. Minkin.Give away 10 copies using hashtg #monkey.Launched a little over a month ago, BzzScapes is a free-to-build network of brand communities dedicated to the collection and discuss... Episode #46 - June 26th, 2009 Intro How to interact on Twitter - @mvolpe, @karenrubin, @bzzagentjonoRemember to subscribe in iTunes - http://itunes.hubspot.tvInboundmarketing.com - new site where you can post questions, learn about inbound marketing, meet others, find and post jobs or sign up inboundInterview with Dave Balter, BzzAgentWord-of-mouth marketingThe Word of Mouth Manual: Volume IITo launch the book Dave supplied 20 influential bloggers (Seth Godin, Tom Peters, Guy Kawasaki, Chris Brogan) with a free, advance digital copy that they then got to distribute to their readers. Only a few thousand hard copies of the book were printed and priced at $45 on Amazon. (Each premium priced book on Amazon was autographed and came with an original piece of artwork from BzzAgent's artist-in-residence, Seth B. Minkin.Give away 10 copies using hashtg #monkey.Launched a little over a month ago, BzzScapes is a free-to-build network of brand communities dedicated to the collection and discussion of a brand's content.Doing It RightTSA Has Its Act TogetherHeadlinesHow To Fix a Broken Advertising IndustryForbes article by David Balter"The marketing supply chain isn't rusted, it's busted--and we all must do our part to put it back together again."Marketing Takeaway: Don't be afraid to try new things. Try to work our performance based incentives with the agencies you work with.LinkedIn to Launch Pay for Whitepaper DownloadsWhitepaper downloads on LinkedIn? Leads you're willing to pay for? "There will be a form to collect info. from those that download""Looks like costs will range from $40 - $100 per lead""LinkedIn users will not have to pay for whitepapers""Whitepaper ads will can be targeted by title and industry"Beta Feature!Marketing Takeaway: Another approach to try, but if you have built out a Linked In group you can send them your whitepapers for FREE!Executives Using the WebThe Rise of the Digital C-suiteForbes Insights28% of c-level execs under 50 "network professionally in an online community" daily (only 6% over 50) The Internet was by far the most trusted and most used source of information for execs under 50 53% prefer to find the information online by themselves 24% of c-suite execs say video is their preferred format for information 23% of c-level execs under 50 watch work-related videos on YouTube daily More than half of executives under 40 say they use Twitter daily or several times a week More than half of executives under 40 say they maintain a work related blog daily or several times a week 72% of execs under 40 read business and news content through an RSS feed"...prepare for profound organizational evolution as Generation Wang begins to retire, Generation PC takes control, and Generation Netscape starts to move in."CEOs Are Social Media Slackers: StudyMarketing Takeaway: Inbound Marketing is appropriate for reaching the most Sr. people at an organization and this will only increase with time.Marketing Tip of the WeekDownload the Word of Mouth Manual!Closing Episode #46 - June 26th, 2009 Intro How to interact on Twitter - @mvolpe, @karenrubin, @bzzagentjonoRemember to subscribe in iTunes - http://itunes.hubspot.tvInboundmarketing.com - new site where you can post questions, learn about inbound marketing, meet others, find and post jobs or sign up inboundInterview with Dave Balter, BzzAgentWord-of-mouth marketingThe Word of Mouth Manual: Volume IITo launch the book Dave supplied 20 influential bloggers (Seth Godin, Tom Peters, Guy Kawasaki, Chris Brogan) with a free, advance digital copy that they then got to distribute to their readers. Only a few thousand hard copies of the book were printed and priced at $45 on Amazon. (Each premium priced book on Amazon was autographed and came with an original piece of artwork from BzzAgent's artist-in-residence, Seth B. Minkin.Give away 10 copies using hashtg #monkey.Launched a little over a month ago, BzzScapes is a free-to-build network of brand communities dedicated to the collection and discussion of a brand's content.Doing It RightTSA Has Its Act TogetherHeadlinesHow To Fix a Broken Advertising IndustryForbes article by David Balter"The marketing supply chain isn't rusted, it's busted--and we all must do our part to put it back together again."Marketing Takeaway: Don't be afraid to try new things. Try to work our performance based incentives with the agencies you work with.LinkedIn to Launch Pay for Whitepaper DownloadsWhitepaper downloads on LinkedIn? Leads you're willing to pay for? "There will be a form to collect info. from those that download""Looks like costs will range from $40 - $100 per lead""LinkedIn users will not have to pay for whitepapers""Whitepaper ads will can be targeted by title and industry"Beta Feature!Marketing Takeaway: Another approach to try, but if you have built out a Linked In group you can send them your whitepapers for FREE!Executives Using the WebThe Rise of the Digital C-suiteForbes Insights28% of c-level execs under 50 "network professionally in an online community" daily (only 6% over 50) The Internet was by far the most trusted and most used source of information for execs under 50 53% prefer to find the information online by themselves 24% of c-suite execs say video is their preferred format for information 23% of c-level execs under 50 watch work-related videos on YouTube daily More than half of executives under 40 say they use Twitter daily or several times a week More than half of executives under 40 say they maintain a work related blog daily or several times a week 72% of execs under 40 read business and news content through an RSS feed"...prepare for profound organizational evolution as Generation Wang begins to retire, Generation PC takes control, and Generation Netscape starts to move in."CEOs Are Social Media Slackers: StudyMarketing Takeaway: Inbound Marketing is appropriate for reaching the most Sr. people at an organization and this will only increase with time.Marketing Tip of the WeekDownload the Word of Mouth Manual!Closing tag:odeo.com,2009-06-26,24744691 Fri, 26 Jun 2009 14:28:49 -0700 no Inbound Marketing - HubSpot TV Business, twitter, internet marketing, bzzagent, dave balter, inbound marketing, hubspot Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/24744693-HubSpot-TV-Become-Your-Own-Media-Mogul Episode #45 - June 19th, 2009Intro How to interact on Twitter - @mvolpe @karenrubin Remember to subscribe in iTunes - http://itunes.hubspot.tv/InboundMarketing.com - new site where you can post questions, learn about inbound marketing, meet others, find and post jobs or sign up inboundMail Bag@LevelTen_Colin on Twitter: hey @mvolpe, quick question - what's your opinion on the sub-domain vs. directory folder #seo debate? notice that hubspot uses sub-domainsSEO - Are Subdomains or Folders best for search engine optimization?Doing it RightReynolds Golf Academy - www.ReynoldsGolfAcademy.com"He wanted the Golf Academy's website to be an interactive destination where web visitors could learn about his "New Rules" of golf instruction through YouTube videos and his free downloadable e-books." Proper Way to Throw a Golf ClubIncreased traffic and lead volume by over 50xHeadlinesSearch Advertising Companies Have 50% Churn "Roughly half of businesses that buy search ads directly from Google and... Episode #45 - June 19th, 2009Intro How to interact on Twitter - @mvolpe @karenrubin Remember to subscribe in iTunes - http://itunes.hubspot.tv/InboundMarketing.com - new site where you can post questions, learn about inbound marketing, meet others, find and post jobs or sign up inboundMail Bag@LevelTen_Colin on Twitter: hey @mvolpe, quick question - what's your opinion on the sub-domain vs. directory folder #seo debate? notice that hubspot uses sub-domainsSEO - Are Subdomains or Folders best for search engine optimization?Doing it RightReynolds Golf Academy - www.ReynoldsGolfAcademy.com"He wanted the Golf Academy's website to be an interactive destination where web visitors could learn about his "New Rules" of golf instruction through YouTube videos and his free downloadable e-books." Proper Way to Throw a Golf ClubIncreased traffic and lead volume by over 50xHeadlinesSearch Advertising Companies Have 50% Churn "Roughly half of businesses that buy search ads directly from Google and other Internet search companies don't come back the following year..." The Bottom Line Of Local SearchMarketing Takeaway - Advertising is expensive, and has little leverage.Search is Getting Jiggy With ItEveryone is talking about search these days, does it matter? Bing.com - Microsoft's newest search engine Hunch.com - The Answer Engine WolframAlpha.com - A computational engine Marketing Takeaway - There is some movement going on in search. Don't worry about it. Google has ~70% market share, that's all you need to know.Iran and Social MediaHas the Iranian revolution be organized through the Twit-o-sphere? Officials: Social networking providing crucial info from IranIran Protests: Twitter, the Medium of the MovementTweet fightin' Iran? Maybe not Marketing Takeaway - Everyone in your market does not need to be using a tool to make it worth your time. A few influential people can make all the difference.Facebook Edges out MySpaceFacebook Beats MySpace in the USMarketing Takeaway - If you aren't using Facebook check it out, it's growing by leaps and bounds. If you need help, check out this webinar!Where in the World is Mike Volpe?Driving ROI on TwitterTwitter Boot CampMarketing Takeaway - Focusing on any one tool exclusively is a BAD marketing strategy. Forum FodderThad Peterson - I'm trying to work through whether it's best to try to keep your private and professional personas seperate when using social media. Anybody else grappling with this? What conclusions have you come to?Marketing Tip of the WeekFollow in the footsteps of Charlie King and become your own media mogul.Closing Episode #45 - June 19th, 2009Intro How to interact on Twitter - @mvolpe @karenrubin Remember to subscribe in iTunes - http://itunes.hubspot.tv/InboundMarketing.com - new site where you can post questions, learn about inbound marketing, meet others, find and post jobs or sign up inboundMail Bag@LevelTen_Colin on Twitter: hey @mvolpe, quick question - what's your opinion on the sub-domain vs. directory folder #seo debate? notice that hubspot uses sub-domainsSEO - Are Subdomains or Folders best for search engine optimization?Doing it RightReynolds Golf Academy - www.ReynoldsGolfAcademy.com"He wanted the Golf Academy's website to be an interactive destination where web visitors could learn about his "New Rules" of golf instruction through YouTube videos and his free downloadable e-books." Proper Way to Throw a Golf ClubIncreased traffic and lead volume by over 50xHeadlinesSearch Advertising Companies Have 50% Churn "Roughly half of businesses that buy search ads directly from Google and other Internet search companies don't come back the following year..." The Bottom Line Of Local SearchMarketing Takeaway - Advertising is expensive, and has little leverage.Search is Getting Jiggy With ItEveryone is talking about search these days, does it matter? Bing.com - Microsoft's newest search engine Hunch.com - The Answer Engine WolframAlpha.com - A computational engine Marketing Takeaway - There is some movement going on in search. Don't worry about it. Google has ~70% market share, that's all you need to know.Iran and Social MediaHas the Iranian revolution be organized through the Twit-o-sphere? Officials: Social networking providing crucial info from IranIran Protests: Twitter, the Medium of the MovementTweet fightin' Iran? Maybe not Marketing Takeaway - Everyone in your market does not need to be using a tool to make it worth your time. A few influential people can make all the difference.Facebook Edges out MySpaceFacebook Beats MySpace in the USMarketing Takeaway - If you aren't using Facebook check it out, it's growing by leaps and bounds. If you need help, check out this webinar!Where in the World is Mike Volpe?Driving ROI on TwitterTwitter Boot CampMarketing Takeaway - Focusing on any one tool exclusively is a BAD marketing strategy. Forum FodderThad Peterson - I'm trying to work through whether it's best to try to keep your private and professional personas seperate when using social media. Anybody else grappling with this? What conclusions have you come to?Marketing Tip of the WeekFollow in the footsteps of Charlie King and become your own media mogul.Closing tag:odeo.com,2009-06-20,24744693 Sat, 20 Jun 2009 11:12:30 -0700 no Inbound Marketing - HubSpot TV Business, Media, twitter, social media, internet marketing, inbound marketing Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/24744698-HubSpot-TV-Vanity-and-Branding-on-Facebook-with-Special-Guest-Jeff-Taylor Episode #44 - June 12th, 2009Episode Length: 32 minutes, 36 seconds IntroHow to interact on Twitter: @mvolpe @karenrubinRemember to subscribe in iTunes: http://itunes.hubspot.tvInboundmarketing.com: New site where you can post questions, learn about inbound marketing, meet others, find and post jobs or sign up for Inbound Marketing University! (Starts next Monday.)MailbagKen Lauher of Contextweb asks, "How do you measure the effectiveness of public speaking engagements? How do you measure an ROI?"Doing It RightTwitter Scavenger Hunt Meets Gossip GirlHeadlinesVacant Homes in TwittervilleHubSpot released our second report on Twitter - "State of the Twittersphere - June 2009"News release: World's Largest Twitter Study by HubSpot Reports Over Half of Accounts Don't TweetBlog article: Announcing the June 2009 State of the Twittersphere ReportBlog article: Many Twitter "accounts" are actually not that active: 55% of accounts are not following anyone55% of users have never tweeted53% of us... Episode #44 - June 12th, 2009Episode Length: 32 minutes, 36 seconds IntroHow to interact on Twitter: @mvolpe @karenrubinRemember to subscribe in iTunes: http://itunes.hubspot.tvInboundmarketing.com: New site where you can post questions, learn about inbound marketing, meet others, find and post jobs or sign up for Inbound Marketing University! (Starts next Monday.)MailbagKen Lauher of Contextweb asks, "How do you measure the effectiveness of public speaking engagements? How do you measure an ROI?"Doing It RightTwitter Scavenger Hunt Meets Gossip GirlHeadlinesVacant Homes in TwittervilleHubSpot released our second report on Twitter - "State of the Twittersphere - June 2009"News release: World's Largest Twitter Study by HubSpot Reports Over Half of Accounts Don't TweetBlog article: Announcing the June 2009 State of the Twittersphere ReportBlog article: Many Twitter "accounts" are actually not that active: 55% of accounts are not following anyone55% of users have never tweeted53% of users have no followersThe "buzz" has driven a lot of tire kickers to Twitter, more than passionate users.Lots of coverage in GigaOm, SF Chronicle, VentureBeat, NECN, Seattle Post Intelligencer,Marketing Takeaway: Publish interesting data in order to get PR.Facebook Goes In-VainFacebook (finally!) allows simple "vanity" URLs for profiles and pages (not groups)Names based on your page or personal name, no "generic" words allowedNo cheating - business page must be from before May 31 and have 1,000+ fansAnnouncement: Coming Soon: Facebook UsernamesFAQ: Facebook Usernames Coming Soon for PagesMarketing Takeaway: Tonight at midnight, get your Facebook vanity URL!Battle of the Search Engine MarketingNobody Recognizes The Chrome Icon, So Google Wants You To Make A Video About ItGoogle & Firefox have gone inbound with user generated content and creating a buzz: Fox FeverBing is going outbound with the marketing blitzMarketing Takeaway: Today's big brands are being built with inbound marketing.Authenticity vs. AuthorityAuthenticity vs. AuthoritySeth Godin: "If it's a word game, then authority wins, because authority is about the perception of the consumer. If they believe you an authority, you are. In the long run, of course, authenticity will trump it, because your authority fades without it. The converse is not true. And yes, it's a word game."Marketing Takeaway: Authenticity with gain you authority, which is what you need to worry about as a marketer.Special Guest: Jeff Taylor, Monster.com & Eons.comFounder, CEO and Chief Monster of Monster.comNow at Eons.com, a social network for baby boomersDJ on the side! Forum FodderA quick question; if I embed a video from youtube on our website; do the website video views get counted towards the youtube page total views?(To ask a question that you'd like to appear in Forum Fodder, visit www.inboundmarketing.com/forum) Marketing Tip of the Week: Get your darn Facebook URL tonight at midnight!Closing Episode #44 - June 12th, 2009Episode Length: 32 minutes, 36 seconds IntroHow to interact on Twitter: @mvolpe @karenrubinRemember to subscribe in iTunes: http://itunes.hubspot.tvInboundmarketing.com: New site where you can post questions, learn about inbound marketing, meet others, find and post jobs or sign up for Inbound Marketing University! (Starts next Monday.)MailbagKen Lauher of Contextweb asks, "How do you measure the effectiveness of public speaking engagements? How do you measure an ROI?"Doing It RightTwitter Scavenger Hunt Meets Gossip GirlHeadlinesVacant Homes in TwittervilleHubSpot released our second report on Twitter - "State of the Twittersphere - June 2009"News release: World's Largest Twitter Study by HubSpot Reports Over Half of Accounts Don't TweetBlog article: Announcing the June 2009 State of the Twittersphere ReportBlog article: Many Twitter "accounts" are actually not that active: 55% of accounts are not following anyone55% of users have never tweeted53% of users have no followersThe "buzz" has driven a lot of tire kickers to Twitter, more than passionate users.Lots of coverage in GigaOm, SF Chronicle, VentureBeat, NECN, Seattle Post Intelligencer,Marketing Takeaway: Publish interesting data in order to get PR.Facebook Goes In-VainFacebook (finally!) allows simple "vanity" URLs for profiles and pages (not groups)Names based on your page or personal name, no "generic" words allowedNo cheating - business page must be from before May 31 and have 1,000+ fansAnnouncement: Coming Soon: Facebook UsernamesFAQ: Facebook Usernames Coming Soon for PagesMarketing Takeaway: Tonight at midnight, get your Facebook vanity URL!Battle of the Search Engine MarketingNobody Recognizes The Chrome Icon, So Google Wants You To Make A Video About ItGoogle & Firefox have gone inbound with user generated content and creating a buzz: Fox FeverBing is going outbound with the marketing blitzMarketing Takeaway: Today's big brands are being built with inbound marketing.Authenticity vs. AuthorityAuthenticity vs. AuthoritySeth Godin: "If it's a word game, then authority wins, because authority is about the perception of the consumer. If they believe you an authority, you are. In the long run, of course, authenticity will trump it, because your authority fades without it. The converse is not true. And yes, it's a word game."Marketing Takeaway: Authenticity with gain you authority, which is what you need to worry about as a marketer.Special Guest: Jeff Taylor, Monster.com & Eons.comFounder, CEO and Chief Monster of Monster.comNow at Eons.com, a social network for baby boomersDJ on the side! Forum FodderA quick question; if I embed a video from youtube on our website; do the website video views get counted towards the youtube page total views?(To ask a question that you'd like to appear in Forum Fodder, visit www.inboundmarketing.com/forum) Marketing Tip of the Week: Get your darn Facebook URL tonight at midnight!Closing tag:odeo.com,2009-06-20,24744698 Sat, 20 Jun 2009 10:12:05 -0700 no Inbound Marketing - HubSpot TV Business, Facebook, monster, internet marketing, inbound marketing, hubspot, jeff taylor Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/24677044-HubSpot-TV-Is-Your-Marketing-Hot-or-Not Episode 43 - June 5, 2009Episode Length: 24 minutes, 26 seconds IntroHow to interact on Twitter - @mvolpe @karenrubinRemember to subscribe in iTunes: http://itunes.hubspot.tvInboundMarketing.com: New site where you can post questions, learn about inbound marketing, meet others, find and post jobs or sign up Inbound Marketing University!**Note: Karen says June 3rd. We swear it was June 5th! Mail BagHubSpot TV & Successful VideosWebinar with Karen & Mike: How To User Online Video for Inbound Marketing (Wednesday June 10th)Register for the Webinar Doing it RightSouthwest Airlines' Rapping Flight Attendant (1.7 million views)Managing Social Media and Encouraging Employee Individuality with Southwest AirlinesHeadlinesTime Spent on Social Networks Doubles in a Year Time spent on Facebook: "1.7 billion minutes last year compared to this year's total of 13.9 billion""Twitter saw a 3712 percent year-over-year increase between last and this year, with users clocking in nearly 300,000 total mi... Episode 43 - June 5, 2009Episode Length: 24 minutes, 26 seconds IntroHow to interact on Twitter - @mvolpe @karenrubinRemember to subscribe in iTunes: http://itunes.hubspot.tvInboundMarketing.com: New site where you can post questions, learn about inbound marketing, meet others, find and post jobs or sign up Inbound Marketing University!**Note: Karen says June 3rd. We swear it was June 5th! Mail BagHubSpot TV & Successful VideosWebinar with Karen & Mike: How To User Online Video for Inbound Marketing (Wednesday June 10th)Register for the Webinar Doing it RightSouthwest Airlines' Rapping Flight Attendant (1.7 million views)Managing Social Media and Encouraging Employee Individuality with Southwest AirlinesHeadlinesTime Spent on Social Networks Doubles in a Year Time spent on Facebook: "1.7 billion minutes last year compared to this year's total of 13.9 billion""Twitter saw a 3712 percent year-over-year increase between last and this year, with users clocking in nearly 300,000 total minutes for that site in April '09."Time spent on social networking and blogging sites has grown at 3 times the rate of overall Internet growth."Marketing Takeaway: People are spending a lot more time on social media in their day to day life. As a small or medium business, you can't afford not to be there!Small Businesses Getting it on With Social MediaSocial Media and Small Business Getting Acquainted Slowly"260,000 small businesses across the US and Canada are employing social media tactics in their business to one degree or another""Assuming 25,000,000 small businesses in the US and 2.5 million in Canada, that means that just under 1% of these business are using social media."Marketing Takeaway: See marketing takeaway from Headline 1!Marketing Takeaway 2: Lots of opportunity to get ahead of the competition.GM Goes Bankrupt, Launches GMReinvention.com Websiteww.gmreinvention.comAttention GM: Here are the top 5 marketing ideas for your reinventionGood things about the new website: Flickr, Facebook, Twitter, Blogs, videosBad things about the new website: it is a microsite, not their main websiteMarketing improvements from @dmscott Fire your Madison avenue advertising agencyBuild better products people wantBe more human and personalMarketing Takeaway: Over dependence on outbound marketing is dangerous because it is becoming more expensive and difficult. A New Future for No-Follow Links?Google Loses &#8220;Backwards Compatibility&#8221; On Paid Link Blocking & PageRank SculptingGoogle Deprecates PageRank Sculpting, Paid JavaScript LinksMatt Cutts on Twitter: "Hey, did you hear our latest inside tip? Make relevant content ;)"Marketing Takeaway: Use no-follow where it is meant to be used. Blog comments, and maybe links in your footer to "privacy policy" and things like that. Don't waste your time with advanced page rank sculpting.Forum FodderQuestion on Inbound Marketing.com: How to Transfer a Group Page to a Business PageClosing Episode 43 - June 5, 2009Episode Length: 24 minutes, 26 seconds IntroHow to interact on Twitter - @mvolpe @karenrubinRemember to subscribe in iTunes: http://itunes.hubspot.tvInboundMarketing.com: New site where you can post questions, learn about inbound marketing, meet others, find and post jobs or sign up Inbound Marketing University!**Note: Karen says June 3rd. We swear it was June 5th! Mail BagHubSpot TV & Successful VideosWebinar with Karen & Mike: How To User Online Video for Inbound Marketing (Wednesday June 10th)Register for the Webinar Doing it RightSouthwest Airlines' Rapping Flight Attendant (1.7 million views)Managing Social Media and Encouraging Employee Individuality with Southwest AirlinesHeadlinesTime Spent on Social Networks Doubles in a Year Time spent on Facebook: "1.7 billion minutes last year compared to this year's total of 13.9 billion""Twitter saw a 3712 percent year-over-year increase between last and this year, with users clocking in nearly 300,000 total minutes for that site in April '09."Time spent on social networking and blogging sites has grown at 3 times the rate of overall Internet growth."Marketing Takeaway: People are spending a lot more time on social media in their day to day life. As a small or medium business, you can't afford not to be there!Small Businesses Getting it on With Social MediaSocial Media and Small Business Getting Acquainted Slowly"260,000 small businesses across the US and Canada are employing social media tactics in their business to one degree or another""Assuming 25,000,000 small businesses in the US and 2.5 million in Canada, that means that just under 1% of these business are using social media."Marketing Takeaway: See marketing takeaway from Headline 1!Marketing Takeaway 2: Lots of opportunity to get ahead of the competition.GM Goes Bankrupt, Launches GMReinvention.com Websiteww.gmreinvention.comAttention GM: Here are the top 5 marketing ideas for your reinventionGood things about the new website: Flickr, Facebook, Twitter, Blogs, videosBad things about the new website: it is a microsite, not their main websiteMarketing improvements from @dmscott Fire your Madison avenue advertising agencyBuild better products people wantBe more human and personalMarketing Takeaway: Over dependence on outbound marketing is dangerous because it is becoming more expensive and difficult. A New Future for No-Follow Links?Google Loses &#8220;Backwards Compatibility&#8221; On Paid Link Blocking & PageRank SculptingGoogle Deprecates PageRank Sculpting, Paid JavaScript LinksMatt Cutts on Twitter: "Hey, did you hear our latest inside tip? Make relevant content ;)"Marketing Takeaway: Use no-follow where it is meant to be used. Blog comments, and maybe links in your footer to "privacy policy" and things like that. Don't waste your time with advanced page rank sculpting.Forum FodderQuestion on Inbound Marketing.com: How to Transfer a Group Page to a Business PageClosing tag:odeo.com,2009-06-05,24677044 Fri, 05 Jun 2009 15:31:04 -0700 no Inbound Marketing - HubSpot TV Business, twitter, hot or not, internet marketing, southwest, inbound marketing, hubspot Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/24658912-HubSpot-TV-Is-Your-Marketing-Hot-or-Not Episode 43 - June 5, 2009Episode Length: 24 minutes, 26 seconds IntroHow to interact on Twitter - @mvolpe @karenrubinRemember to subscribe in iTunes: http://itunes.hubspot.tvInboundMarketing.com: New site where you can post questions, learn about inbound marketing, meet others, find and post jobs or sign up Inbound Marketing University!**Note: Karen says June 3rd. We swear it was June 5th! Mail BagHubSpot TV & Successful VideosWebinar with Karen & Mike: How To User Online Video for Inbound Marketing (Wednesday June 10th)Register for the Webinar Doing it RightSouthwest Airlines' Rapping Flight Attendant (1.7 million views)Managing Social Media and Encouraging Employee Individuality with Southwest AirlinesHeadlinesTime Spent on Social Networks Doubles in a Year Time spent on Facebook: "1.7 billion minutes last year compared to this year's total of 13.9 billion""Twitter saw a 3712 percent year-over-year increase between last and this year, with users clocking in nearly 300,000 total mi... Episode 43 - June 5, 2009Episode Length: 24 minutes, 26 seconds IntroHow to interact on Twitter - @mvolpe @karenrubinRemember to subscribe in iTunes: http://itunes.hubspot.tvInboundMarketing.com: New site where you can post questions, learn about inbound marketing, meet others, find and post jobs or sign up Inbound Marketing University!**Note: Karen says June 3rd. We swear it was June 5th! Mail BagHubSpot TV & Successful VideosWebinar with Karen & Mike: How To User Online Video for Inbound Marketing (Wednesday June 10th)Register for the Webinar Doing it RightSouthwest Airlines' Rapping Flight Attendant (1.7 million views)Managing Social Media and Encouraging Employee Individuality with Southwest AirlinesHeadlinesTime Spent on Social Networks Doubles in a Year Time spent on Facebook: "1.7 billion minutes last year compared to this year's total of 13.9 billion""Twitter saw a 3712 percent year-over-year increase between last and this year, with users clocking in nearly 300,000 total minutes for that site in April '09."Time spent on social networking and blogging sites has grown at 3 times the rate of overall Internet growth."Marketing Takeaway: People are spending a lot more time on social media in their day to day life. As a small or medium business, you can't afford not to be there!Small Businesses Getting it on With Social MediaSocial Media and Small Business Getting Acquainted Slowly"260,000 small businesses across the US and Canada are employing social media tactics in their business to one degree or another""Assuming 25,000,000 small businesses in the US and 2.5 million in Canada, that means that just under 1% of these business are using social media."Marketing Takeaway: See marketing takeaway from Headline 1!Marketing Takeaway 2: Lots of opportunity to get ahead of the competition.GM Goes Bankrupt, Launches GMReinvention.com Websiteww.gmreinvention.comAttention GM: Here are the top 5 marketing ideas for your reinventionGood things about the new website: Flickr, Facebook, Twitter, Blogs, videosBad things about the new website: it is a microsite, not their main websiteMarketing improvements from @dmscott Fire your Madison avenue advertising agencyBuild better products people wantBe more human and personalMarketing Takeaway: Over dependence on outbound marketing is dangerous because it is becoming more expensive and difficult. A New Future for No-Follow Links?Google Loses &#8220;Backwards Compatibility&#8221; On Paid Link Blocking & PageRank SculptingGoogle Deprecates PageRank Sculpting, Paid JavaScript LinksMatt Cutts on Twitter: "Hey, did you hear our latest inside tip? Make relevant content ;)"Marketing Takeaway: Use no-follow where it is meant to be used. Blog comments, and maybe links in your footer to "privacy policy" and things like that. Don't waste your time with advanced page rank sculpting.Forum FodderQuestion on Inbound Marketing.com: How to Transfer a Group Page to a Business PageClosing Episode 43 - June 5, 2009Episode Length: 24 minutes, 26 seconds IntroHow to interact on Twitter - @mvolpe @karenrubinRemember to subscribe in iTunes: http://itunes.hubspot.tvInboundMarketing.com: New site where you can post questions, learn about inbound marketing, meet others, find and post jobs or sign up Inbound Marketing University!**Note: Karen says June 3rd. We swear it was June 5th! Mail BagHubSpot TV & Successful VideosWebinar with Karen & Mike: How To User Online Video for Inbound Marketing (Wednesday June 10th)Register for the Webinar Doing it RightSouthwest Airlines' Rapping Flight Attendant (1.7 million views)Managing Social Media and Encouraging Employee Individuality with Southwest AirlinesHeadlinesTime Spent on Social Networks Doubles in a Year Time spent on Facebook: "1.7 billion minutes last year compared to this year's total of 13.9 billion""Twitter saw a 3712 percent year-over-year increase between last and this year, with users clocking in nearly 300,000 total minutes for that site in April '09."Time spent on social networking and blogging sites has grown at 3 times the rate of overall Internet growth."Marketing Takeaway: People are spending a lot more time on social media in their day to day life. As a small or medium business, you can't afford not to be there!Small Businesses Getting it on With Social MediaSocial Media and Small Business Getting Acquainted Slowly"260,000 small businesses across the US and Canada are employing social media tactics in their business to one degree or another""Assuming 25,000,000 small businesses in the US and 2.5 million in Canada, that means that just under 1% of these business are using social media."Marketing Takeaway: See marketing takeaway from Headline 1!Marketing Takeaway 2: Lots of opportunity to get ahead of the competition.GM Goes Bankrupt, Launches GMReinvention.com Websiteww.gmreinvention.comAttention GM: Here are the top 5 marketing ideas for your reinventionGood things about the new website: Flickr, Facebook, Twitter, Blogs, videosBad things about the new website: it is a microsite, not their main websiteMarketing improvements from @dmscott Fire your Madison avenue advertising agencyBuild better products people wantBe more human and personalMarketing Takeaway: Over dependence on outbound marketing is dangerous because it is becoming more expensive and difficult. A New Future for No-Follow Links?Google Loses &#8220;Backwards Compatibility&#8221; On Paid Link Blocking & PageRank SculptingGoogle Deprecates PageRank Sculpting, Paid JavaScript LinksMatt Cutts on Twitter: "Hey, did you hear our latest inside tip? Make relevant content ;)"Marketing Takeaway: Use no-follow where it is meant to be used. Blog comments, and maybe links in your footer to "privacy policy" and things like that. Don't waste your time with advanced page rank sculpting.Forum FodderQuestion on Inbound Marketing.com: How to Transfer a Group Page to a Business PageClosing tag:odeo.com,2009-06-05,24658912 Fri, 05 Jun 2009 15:31:04 -0700 no Inbound Marketing - HubSpot TV Business, twitter, hot or not, internet marketing, southwest, inbound marketing, hubspot Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/24630275-HubSpot-TV-SEO-Wizardry-with-Guest-Co-host-Rand-Fishkin Episode 42 - May 29nd, 2009 Episode Length: 26 minutes, 24 seconds IntroHow to interact on Twitter - @mvolpe @randfishSpecial Guest: SEO Guru Rand Fishkin from SEOmoz.orgRemember to subscribe in iTunes: http://itunes.hubspot.tvInboundmarketing.com: Post your HubSpot TV questions in the forumsSign up for free Inbound Marketing University: SEOmoz is an IMU Partner, and Rand is an SEO ProfessorHeadlinesMicrosoft Announces New Search Engine - Bing.comMicrosoft Announces Bing.com, Makes Its First Serious Challenge to Google&#8217;s DominanceBing has a different user interface, and some features allowing you to search for photos similar to a specific image result, as well as an advanced travel search engineMarketing Takeaway: Play around with relevant search terms and see how your website shows up as compared to GoogleBillboards Become Conversational CBS Outdoor merges text with billboardsUsing text messaging all CBS Outdoor billboards can allow people to send a text message with a keywor... Episode 42 - May 29nd, 2009 Episode Length: 26 minutes, 24 seconds IntroHow to interact on Twitter - @mvolpe @randfishSpecial Guest: SEO Guru Rand Fishkin from SEOmoz.orgRemember to subscribe in iTunes: http://itunes.hubspot.tvInboundmarketing.com: Post your HubSpot TV questions in the forumsSign up for free Inbound Marketing University: SEOmoz is an IMU Partner, and Rand is an SEO ProfessorHeadlinesMicrosoft Announces New Search Engine - Bing.comMicrosoft Announces Bing.com, Makes Its First Serious Challenge to Google&#8217;s DominanceBing has a different user interface, and some features allowing you to search for photos similar to a specific image result, as well as an advanced travel search engineMarketing Takeaway: Play around with relevant search terms and see how your website shows up as compared to GoogleBillboards Become Conversational CBS Outdoor merges text with billboardsUsing text messaging all CBS Outdoor billboards can allow people to send a text message with a keyword to get more infoDoes this encourage texting while you drive?Marketing Takeaway: You can even try to make traditional advertising more interactive and measurable. Google Does the Wave. What is it?Went Walkabout. Brought back Google Wave.Google Wave Drips With Ambition. A New Communication Platform For A New Web.What is "Wave"? How will people use it?Marketing Takeaway: Wave is still in development stage, and not worth thinking about from a marketing standpoint. The Future of Search MarketingDid Google Change SEO Yesterday? Where is search going? What are microformats and the semantic web?Marketing Takeaway: Make sure you are publishing content in a semantic/microformat-compatible way. Blogs and websites built on CSS are a good start.Forum FodderBrandon Mulnix from Modern Photographics asks "What are the steps to optimize images for Google image search?"File name, ALT tags on imagesMarketing Tip of the Week: Brush up on your SEO by checking out SEOmoz and registering for Inbound Marketing University.Closing Episode 42 - May 29nd, 2009 Episode Length: 26 minutes, 24 seconds IntroHow to interact on Twitter - @mvolpe @randfishSpecial Guest: SEO Guru Rand Fishkin from SEOmoz.orgRemember to subscribe in iTunes: http://itunes.hubspot.tvInboundmarketing.com: Post your HubSpot TV questions in the forumsSign up for free Inbound Marketing University: SEOmoz is an IMU Partner, and Rand is an SEO ProfessorHeadlinesMicrosoft Announces New Search Engine - Bing.comMicrosoft Announces Bing.com, Makes Its First Serious Challenge to Google&#8217;s DominanceBing has a different user interface, and some features allowing you to search for photos similar to a specific image result, as well as an advanced travel search engineMarketing Takeaway: Play around with relevant search terms and see how your website shows up as compared to GoogleBillboards Become Conversational CBS Outdoor merges text with billboardsUsing text messaging all CBS Outdoor billboards can allow people to send a text message with a keyword to get more infoDoes this encourage texting while you drive?Marketing Takeaway: You can even try to make traditional advertising more interactive and measurable. Google Does the Wave. What is it?Went Walkabout. Brought back Google Wave.Google Wave Drips With Ambition. A New Communication Platform For A New Web.What is "Wave"? How will people use it?Marketing Takeaway: Wave is still in development stage, and not worth thinking about from a marketing standpoint. The Future of Search MarketingDid Google Change SEO Yesterday? Where is search going? What are microformats and the semantic web?Marketing Takeaway: Make sure you are publishing content in a semantic/microformat-compatible way. Blogs and websites built on CSS are a good start.Forum FodderBrandon Mulnix from Modern Photographics asks "What are the steps to optimize images for Google image search?"File name, ALT tags on imagesMarketing Tip of the Week: Brush up on your SEO by checking out SEOmoz and registering for Inbound Marketing University.Closing tag:odeo.com,2009-05-29,24630275 Fri, 29 May 2009 15:46:50 -0700 no Inbound Marketing - HubSpot TV Business, SEO, internet marketing, Rand Fishkin, SEOmoz, inbound marketing, hubspot Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/24677046-HubSpot-TV-SEO-Wizardry-with-Guest-Co-host-Rand-Fishkin Episode 42 - May 29nd, 2009 Episode Length: 26 minutes, 24 seconds IntroHow to interact on Twitter - @mvolpe @randfishSpecial Guest: SEO Guru Rand Fishkin from SEOmoz.orgRemember to subscribe in iTunes: http://itunes.hubspot.tvInboundmarketing.com: Post your HubSpot TV questions in the forumsSign up for free Inbound Marketing University: SEOmoz is an IMU Partner, and Rand is an SEO ProfessorHeadlinesMicrosoft Announces New Search Engine - Bing.comMicrosoft Announces Bing.com, Makes Its First Serious Challenge to Google&#8217;s DominanceBing has a different user interface, and some features allowing you to search for photos similar to a specific image result, as well as an advanced travel search engineMarketing Takeaway: Play around with relevant search terms and see how your website shows up as compared to GoogleBillboards Become Conversational CBS Outdoor merges text with billboardsUsing text messaging all CBS Outdoor billboards can allow people to send a text message with a keywor... Episode 42 - May 29nd, 2009 Episode Length: 26 minutes, 24 seconds IntroHow to interact on Twitter - @mvolpe @randfishSpecial Guest: SEO Guru Rand Fishkin from SEOmoz.orgRemember to subscribe in iTunes: http://itunes.hubspot.tvInboundmarketing.com: Post your HubSpot TV questions in the forumsSign up for free Inbound Marketing University: SEOmoz is an IMU Partner, and Rand is an SEO ProfessorHeadlinesMicrosoft Announces New Search Engine - Bing.comMicrosoft Announces Bing.com, Makes Its First Serious Challenge to Google&#8217;s DominanceBing has a different user interface, and some features allowing you to search for photos similar to a specific image result, as well as an advanced travel search engineMarketing Takeaway: Play around with relevant search terms and see how your website shows up as compared to GoogleBillboards Become Conversational CBS Outdoor merges text with billboardsUsing text messaging all CBS Outdoor billboards can allow people to send a text message with a keyword to get more infoDoes this encourage texting while you drive?Marketing Takeaway: You can even try to make traditional advertising more interactive and measurable. Google Does the Wave. What is it?Went Walkabout. Brought back Google Wave.Google Wave Drips With Ambition. A New Communication Platform For A New Web.What is "Wave"? How will people use it?Marketing Takeaway: Wave is still in development stage, and not worth thinking about from a marketing standpoint. The Future of Search MarketingDid Google Change SEO Yesterday? Where is search going? What are microformats and the semantic web?Marketing Takeaway: Make sure you are publishing content in a semantic/microformat-compatible way. Blogs and websites built on CSS are a good start.Forum FodderBrandon Mulnix from Modern Photographics asks "What are the steps to optimize images for Google image search?"File name, ALT tags on imagesMarketing Tip of the Week: Brush up on your SEO by checking out SEOmoz and registering for Inbound Marketing University.Closing Episode 42 - May 29nd, 2009 Episode Length: 26 minutes, 24 seconds IntroHow to interact on Twitter - @mvolpe @randfishSpecial Guest: SEO Guru Rand Fishkin from SEOmoz.orgRemember to subscribe in iTunes: http://itunes.hubspot.tvInboundmarketing.com: Post your HubSpot TV questions in the forumsSign up for free Inbound Marketing University: SEOmoz is an IMU Partner, and Rand is an SEO ProfessorHeadlinesMicrosoft Announces New Search Engine - Bing.comMicrosoft Announces Bing.com, Makes Its First Serious Challenge to Google&#8217;s DominanceBing has a different user interface, and some features allowing you to search for photos similar to a specific image result, as well as an advanced travel search engineMarketing Takeaway: Play around with relevant search terms and see how your website shows up as compared to GoogleBillboards Become Conversational CBS Outdoor merges text with billboardsUsing text messaging all CBS Outdoor billboards can allow people to send a text message with a keyword to get more infoDoes this encourage texting while you drive?Marketing Takeaway: You can even try to make traditional advertising more interactive and measurable. Google Does the Wave. What is it?Went Walkabout. Brought back Google Wave.Google Wave Drips With Ambition. A New Communication Platform For A New Web.What is "Wave"? How will people use it?Marketing Takeaway: Wave is still in development stage, and not worth thinking about from a marketing standpoint. The Future of Search MarketingDid Google Change SEO Yesterday? Where is search going? What are microformats and the semantic web?Marketing Takeaway: Make sure you are publishing content in a semantic/microformat-compatible way. Blogs and websites built on CSS are a good start.Forum FodderBrandon Mulnix from Modern Photographics asks "What are the steps to optimize images for Google image search?"File name, ALT tags on imagesMarketing Tip of the Week: Brush up on your SEO by checking out SEOmoz and registering for Inbound Marketing University.Closing tag:odeo.com,2009-05-29,24677046 Fri, 29 May 2009 15:46:50 -0700 no Inbound Marketing - HubSpot TV Business, SEO, internet marketing, Rand Fishkin, SEOmoz, inbound marketing, hubspot Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/24603139-HubSpot-TV-Lose-Control-of-Your-Marketing Episode #41 - May 22, 2009(Episode Length: 19 mintes, 37 seconds) IntroHow to interact on Twitter - @karenrubin @kylejamesRemember to subscribe in iTunes: http://itunes.hubspot.tvhttp://InboundMarketing.com: New community where you can post questions, learn about inbound marketing, meet others, find and post jobs, or sign up Inbound Marketing University!Doing it RightFord Motor CompanyWhy Ford is Winning on the Social WebScott Monty has ~20,000 followers on Twitter, GMblogs has ~5,100 and Chrysler has just over 800. Fiesta Movement CampaignFord Bets the Fiesta on Social Networking"But the healthiest of the Big Three wants to generate buzz for the car among "millennials," those born between 1979 and 1996. Some 70 million millennials will be driving next year, and Ford is targeting the Fiesta squarely at them""Ford recently handed 100 Fiestas to 100 people selected from 4,000 applicants. These "agents" (that's what Ford calls them) get to use the cars for six months in exchange for co... Episode #41 - May 22, 2009(Episode Length: 19 mintes, 37 seconds) IntroHow to interact on Twitter - @karenrubin @kylejamesRemember to subscribe in iTunes: http://itunes.hubspot.tvhttp://InboundMarketing.com: New community where you can post questions, learn about inbound marketing, meet others, find and post jobs, or sign up Inbound Marketing University!Doing it RightFord Motor CompanyWhy Ford is Winning on the Social WebScott Monty has ~20,000 followers on Twitter, GMblogs has ~5,100 and Chrysler has just over 800. Fiesta Movement CampaignFord Bets the Fiesta on Social Networking"But the healthiest of the Big Three wants to generate buzz for the car among "millennials," those born between 1979 and 1996. Some 70 million millennials will be driving next year, and Ford is targeting the Fiesta squarely at them""Ford recently handed 100 Fiestas to 100 people selected from 4,000 applicants. These "agents" (that's what Ford calls them) get to use the cars for six months in exchange for completing monthly "missions" with different themes. They'll share their experiences through YouTube, Flickr, Facebook and Twitter accounts Ford created for the campaign."Marketing Takeaway: Be willing to let go of your message and lose control.HeadlinesSMBs have Problems Effectively Marketing Themselves but Aren't Using Social Media?SMB Marketing Is About Telling Your Story"Small businesses are not as successful as they would like to be in effectively marketing themselves to grow their business beyond their current size.""The same study also found that only 12 percent of small businesses are engaging in social media. Restated: Only 12 percent of small businesses are taking advantage of a targeted, absolutely free way to market their business online. Sounds silly, right?"Marketing Takeaway: If you are part of the 88% of small business not using social media, what are you waiting for!Use the data you have carefullyReport: Mint Considers Selling Anonymized Data from Its UsersMint, a personal finance aggregator, is "considering selling anonymized data about the service's users"Marketing Takeaway: Be careful where you put your data and read the Terms and Conditions you sign when you sign up.Marketing Takeaway 2: If you are planning on using your customers data, make sure you are honest and open and transparent about it.Creative Commons for FacebookThe Official Unofficial Creative Commons Facebook Application"Facebook users can now place a Creative Commons license badge on their Facebook profile pages. The badge explains the type of license users have chosen for their photos, videos, and/or status updates."Marketing Takeaway: Photos are another version of content, add yours to Facebook, install the Creative Commons Facebook app and let people use them. Chart Shows Dramatic Decline in Online Ad Growth Chart Shows Dramatic Decline in Online Ad GrowthMarketing Takeaway: If you are paying for traffic, start thinking about optimizing you site for organic search. Marketing Takeaway: If ad revenue is your business model, you might want to think about some alternative business models.Online Video and Mobile Video Watching is UP!The YouTube Generation: Online Video Usage Up 53 Percent in &#8216;0953% growth in the amount of time people spend watching online video52% growth in the number of people watching video on their phonesMarketing Takeaway: Be engaging, multi media is in, easy to do and growing.Marketing Tip of the Week - Find unique ways to make and distribute content and then lose control!Forum FodderFrom Matt: "A partner is recommending that we creating a number of branded minisites (content would be very similar, if not an exact copy of our main website) using keyword rich urls. There are no links from the minisite pointing back to the main site. What are the pros & cons?"Duplicate ContentAuthorityClosingMissed last week's episode? HubSpot TV - This Brand is My Brand with Chris Brogan (May 15th, 2009) Episode #41 - May 22, 2009(Episode Length: 19 mintes, 37 seconds) IntroHow to interact on Twitter - @karenrubin @kylejamesRemember to subscribe in iTunes: http://itunes.hubspot.tvhttp://InboundMarketing.com: New community where you can post questions, learn about inbound marketing, meet others, find and post jobs, or sign up Inbound Marketing University!Doing it RightFord Motor CompanyWhy Ford is Winning on the Social WebScott Monty has ~20,000 followers on Twitter, GMblogs has ~5,100 and Chrysler has just over 800. Fiesta Movement CampaignFord Bets the Fiesta on Social Networking"But the healthiest of the Big Three wants to generate buzz for the car among "millennials," those born between 1979 and 1996. Some 70 million millennials will be driving next year, and Ford is targeting the Fiesta squarely at them""Ford recently handed 100 Fiestas to 100 people selected from 4,000 applicants. These "agents" (that's what Ford calls them) get to use the cars for six months in exchange for completing monthly "missions" with different themes. They'll share their experiences through YouTube, Flickr, Facebook and Twitter accounts Ford created for the campaign."Marketing Takeaway: Be willing to let go of your message and lose control.HeadlinesSMBs have Problems Effectively Marketing Themselves but Aren't Using Social Media?SMB Marketing Is About Telling Your Story"Small businesses are not as successful as they would like to be in effectively marketing themselves to grow their business beyond their current size.""The same study also found that only 12 percent of small businesses are engaging in social media. Restated: Only 12 percent of small businesses are taking advantage of a targeted, absolutely free way to market their business online. Sounds silly, right?"Marketing Takeaway: If you are part of the 88% of small business not using social media, what are you waiting for!Use the data you have carefullyReport: Mint Considers Selling Anonymized Data from Its UsersMint, a personal finance aggregator, is "considering selling anonymized data about the service's users"Marketing Takeaway: Be careful where you put your data and read the Terms and Conditions you sign when you sign up.Marketing Takeaway 2: If you are planning on using your customers data, make sure you are honest and open and transparent about it.Creative Commons for FacebookThe Official Unofficial Creative Commons Facebook Application"Facebook users can now place a Creative Commons license badge on their Facebook profile pages. The badge explains the type of license users have chosen for their photos, videos, and/or status updates."Marketing Takeaway: Photos are another version of content, add yours to Facebook, install the Creative Commons Facebook app and let people use them. Chart Shows Dramatic Decline in Online Ad Growth Chart Shows Dramatic Decline in Online Ad GrowthMarketing Takeaway: If you are paying for traffic, start thinking about optimizing you site for organic search. Marketing Takeaway: If ad revenue is your business model, you might want to think about some alternative business models.Online Video and Mobile Video Watching is UP!The YouTube Generation: Online Video Usage Up 53 Percent in &#8216;0953% growth in the amount of time people spend watching online video52% growth in the number of people watching video on their phonesMarketing Takeaway: Be engaging, multi media is in, easy to do and growing.Marketing Tip of the Week - Find unique ways to make and distribute content and then lose control!Forum FodderFrom Matt: "A partner is recommending that we creating a number of branded minisites (content would be very similar, if not an exact copy of our main website) using keyword rich urls. There are no links from the minisite pointing back to the main site. What are the pros & cons?"Duplicate ContentAuthorityClosingMissed last week's episode? HubSpot TV - This Brand is My Brand with Chris Brogan (May 15th, 2009) tag:odeo.com,2009-05-24,24603139 Sun, 24 May 2009 11:57:51 -0700 no Inbound Marketing - HubSpot TV Business, Facebook, ford, marketing, internet marketing, inbound marketing, hubspot Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/24677047-HubSpot-TV-Lose-Control-of-Your-Marketing Episode 41 - May 22, 2009(Episode Length: 19 mintes, 37 seconds) IntroHow to interact on Twitter - @karenrubin @kylejamesRemember to subscribe in iTunes: http://itunes.hubspot.tvhttp://InboundMarketing.com: New community where you can post questions, learn about inbound marketing, meet others, find and post jobs, or sign up Inbound Marketing University!Doing it RightFord Motor CompanyWhy Ford is Winning on the Social WebScott Monty has ~20,000 followers on Twitter, GMblogs has ~5,100 and Chrysler has just over 800. Fiesta Movement CampaignFord Bets the Fiesta on Social Networking"But the healthiest of the Big Three wants to generate buzz for the car among "millennials," those born between 1979 and 1996. Some 70 million millennials will be driving next year, and Ford is targeting the Fiesta squarely at them""Ford recently handed 100 Fiestas to 100 people selected from 4,000 applicants. These "agents" (that's what Ford calls them) get to use the cars for six months in exchange for com... Episode 41 - May 22, 2009(Episode Length: 19 mintes, 37 seconds) IntroHow to interact on Twitter - @karenrubin @kylejamesRemember to subscribe in iTunes: http://itunes.hubspot.tvhttp://InboundMarketing.com: New community where you can post questions, learn about inbound marketing, meet others, find and post jobs, or sign up Inbound Marketing University!Doing it RightFord Motor CompanyWhy Ford is Winning on the Social WebScott Monty has ~20,000 followers on Twitter, GMblogs has ~5,100 and Chrysler has just over 800. Fiesta Movement CampaignFord Bets the Fiesta on Social Networking"But the healthiest of the Big Three wants to generate buzz for the car among "millennials," those born between 1979 and 1996. Some 70 million millennials will be driving next year, and Ford is targeting the Fiesta squarely at them""Ford recently handed 100 Fiestas to 100 people selected from 4,000 applicants. These "agents" (that's what Ford calls them) get to use the cars for six months in exchange for completing monthly "missions" with different themes. They'll share their experiences through YouTube, Flickr, Facebook and Twitter accounts Ford created for the campaign."Marketing Takeaway: Be willing to let go of your message and lose control.HeadlinesSMBs have Problems Effectively Marketing Themselves but Aren't Using Social Media?SMB Marketing Is About Telling Your Story"Small businesses are not as successful as they would like to be in effectively marketing themselves to grow their business beyond their current size.""The same study also found that only 12 percent of small businesses are engaging in social media. Restated: Only 12 percent of small businesses are taking advantage of a targeted, absolutely free way to market their business online. Sounds silly, right?"Marketing Takeaway: If you are part of the 88% of small business not using social media, what are you waiting for!Use the data you have carefullyReport: Mint Considers Selling Anonymized Data from Its UsersMint, a personal finance aggregator, is "considering selling anonymized data about the service's users"Marketing Takeaway: Be careful where you put your data and read the Terms and Conditions you sign when you sign up.Marketing Takeaway 2: If you are planning on using your customers data, make sure you are honest and open and transparent about it.Creative Commons for FacebookThe Official Unofficial Creative Commons Facebook Application"Facebook users can now place a Creative Commons license badge on their Facebook profile pages. The badge explains the type of license users have chosen for their photos, videos, and/or status updates."Marketing Takeaway: Photos are another version of content, add yours to Facebook, install the Creative Commons Facebook app and let people use them. Chart Shows Dramatic Decline in Online Ad Growth Chart Shows Dramatic Decline in Online Ad GrowthMarketing Takeaway: If you are paying for traffic, start thinking about optimizing you site for organic search. Marketing Takeaway: If ad revenue is your business model, you might want to think about some alternative business models.Online Video and Mobile Video Watching is UP!The YouTube Generation: Online Video Usage Up 53 Percent in &#8216;0953% growth in the amount of time people spend watching online video52% growth in the number of people watching video on their phonesMarketing Takeaway: Be engaging, multi media is in, easy to do and growing.Marketing Tip of the Week - Find unique ways to make and distribute content and then lose control!Forum FodderFrom Matt: "A partner is recommending that we creating a number of branded minisites (content would be very similar, if not an exact copy of our main website) using keyword rich urls. There are no links from the minisite pointing back to the main site. What are the pros & cons?"Duplicate ContentAuthorityClosingMissed last week's episode? HubSpot TV - This Brand is My Brand with Chris Brogan (May 15th, 2009) Episode 41 - May 22, 2009(Episode Length: 19 mintes, 37 seconds) IntroHow to interact on Twitter - @karenrubin @kylejamesRemember to subscribe in iTunes: http://itunes.hubspot.tvhttp://InboundMarketing.com: New community where you can post questions, learn about inbound marketing, meet others, find and post jobs, or sign up Inbound Marketing University!Doing it RightFord Motor CompanyWhy Ford is Winning on the Social WebScott Monty has ~20,000 followers on Twitter, GMblogs has ~5,100 and Chrysler has just over 800. Fiesta Movement CampaignFord Bets the Fiesta on Social Networking"But the healthiest of the Big Three wants to generate buzz for the car among "millennials," those born between 1979 and 1996. Some 70 million millennials will be driving next year, and Ford is targeting the Fiesta squarely at them""Ford recently handed 100 Fiestas to 100 people selected from 4,000 applicants. These "agents" (that's what Ford calls them) get to use the cars for six months in exchange for completing monthly "missions" with different themes. They'll share their experiences through YouTube, Flickr, Facebook and Twitter accounts Ford created for the campaign."Marketing Takeaway: Be willing to let go of your message and lose control.HeadlinesSMBs have Problems Effectively Marketing Themselves but Aren't Using Social Media?SMB Marketing Is About Telling Your Story"Small businesses are not as successful as they would like to be in effectively marketing themselves to grow their business beyond their current size.""The same study also found that only 12 percent of small businesses are engaging in social media. Restated: Only 12 percent of small businesses are taking advantage of a targeted, absolutely free way to market their business online. Sounds silly, right?"Marketing Takeaway: If you are part of the 88% of small business not using social media, what are you waiting for!Use the data you have carefullyReport: Mint Considers Selling Anonymized Data from Its UsersMint, a personal finance aggregator, is "considering selling anonymized data about the service's users"Marketing Takeaway: Be careful where you put your data and read the Terms and Conditions you sign when you sign up.Marketing Takeaway 2: If you are planning on using your customers data, make sure you are honest and open and transparent about it.Creative Commons for FacebookThe Official Unofficial Creative Commons Facebook Application"Facebook users can now place a Creative Commons license badge on their Facebook profile pages. The badge explains the type of license users have chosen for their photos, videos, and/or status updates."Marketing Takeaway: Photos are another version of content, add yours to Facebook, install the Creative Commons Facebook app and let people use them. Chart Shows Dramatic Decline in Online Ad Growth Chart Shows Dramatic Decline in Online Ad GrowthMarketing Takeaway: If you are paying for traffic, start thinking about optimizing you site for organic search. Marketing Takeaway: If ad revenue is your business model, you might want to think about some alternative business models.Online Video and Mobile Video Watching is UP!The YouTube Generation: Online Video Usage Up 53 Percent in &#8216;0953% growth in the amount of time people spend watching online video52% growth in the number of people watching video on their phonesMarketing Takeaway: Be engaging, multi media is in, easy to do and growing.Marketing Tip of the Week - Find unique ways to make and distribute content and then lose control!Forum FodderFrom Matt: "A partner is recommending that we creating a number of branded minisites (content would be very similar, if not an exact copy of our main website) using keyword rich urls. There are no links from the minisite pointing back to the main site. What are the pros & cons?"Duplicate ContentAuthorityClosingMissed last week's episode? HubSpot TV - This Brand is My Brand with Chris Brogan (May 15th, 2009) tag:odeo.com,2009-05-24,24677047 Sun, 24 May 2009 11:57:51 -0700 no Inbound Marketing - HubSpot TV Business, Facebook, ford, marketing, internet marketing, inbound marketing, hubspot Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/24570787-HubSpot-TV-This-Brand-is-My-Brand-with-Chris-Brogan Episode 40 - May 15th, 2009Episode Legnth: 21 minutes, 36 secondsIntroHow to interact on Twitter - @karenrubin @mvolpe @chrisbroganRemember to subscribe in iTunes: http://itunes.hubspot.tvChris BroganChrisbrogan.comNew Marketing LabsInbound Marketing Summit: Next event in Dallas on May 27-28th!HeadlinesThe Evolution of GoogleGoogle Search Evolves - But Has Google Finally Lost its Core Focus?Google beefs up Web services, searchRich Snippets: More control over how your content is organized and viewed by Google userGoogle Squared: Fetches and organized factsSearch Options: More options for how you look at search resultsMarketing Takeaway: Search continues to evolve. Be concious of the changes and how you can use them to advance your website for the next generation of search engines.Paid Search Traffic Down 26%Paid Search Traffic Down Sharply"Share of search traffic to websites generated from paid listings has dropped to about 7.25 percent over the last four weeks, down from 9.8 percent... Episode 40 - May 15th, 2009Episode Legnth: 21 minutes, 36 secondsIntroHow to interact on Twitter - @karenrubin @mvolpe @chrisbroganRemember to subscribe in iTunes: http://itunes.hubspot.tvChris BroganChrisbrogan.comNew Marketing LabsInbound Marketing Summit: Next event in Dallas on May 27-28th!HeadlinesThe Evolution of GoogleGoogle Search Evolves - But Has Google Finally Lost its Core Focus?Google beefs up Web services, searchRich Snippets: More control over how your content is organized and viewed by Google userGoogle Squared: Fetches and organized factsSearch Options: More options for how you look at search resultsMarketing Takeaway: Search continues to evolve. Be concious of the changes and how you can use them to advance your website for the next generation of search engines.Paid Search Traffic Down 26%Paid Search Traffic Down Sharply"Share of search traffic to websites generated from paid listings has dropped to about 7.25 percent over the last four weeks, down from 9.8 percent during the same period a year ago."Marketing cutbacks? Or are larger companies learning the value of organic search results?Marketing cutbacks? Or are larger companies learning the value of organic search results?Marketing Takeaway: Industry trends are interesting, but whats most important is your trends and your data. CMO Council: Recession prompts more online brand attacksTighter economic times are increasing attacks on brands online through "gray market knockoffs, phishing attacks, cyber squatting, e-mail scams, trademark abuse, and copyright and patent infringements"Marketing Takeaway: Monitoring your brand online is a must. Use free tools such at Google alerts, Twitter search, Backtype (for blog comments) and keep and eye on them on a regular basis. HubSpot Software also automatically helps you monitor your brand and send you alerts.FTC to announce lawsuits in car warranty robocallsComputerized calls to cell phones and land lines (even those listed on the do not call registry) pitch extended auto warentiesFTC is taking legal action and has filed suit again the telemarketing company and the promoter of the warrentiesMarketing Takeaway: If you are an agressive outbound marketer, be careful about what tactics you use because you may get in trouble!Twitter Surpasses New York Times and Wall Street JournalMarketing Takeaway 1 : Make sure to grab your brand on Twitter even if you aren't ready to use it.Marketing Takeaway 2: Maybe it's more about quality then quantity and this is more a fad than anything else. In any case, see marketing Takeaway 1.Marketing Tip of the Week - Read Chris Brogan's blog and check out the Inbound Marketing Summit!Closing Episode 40 - May 15th, 2009Episode Legnth: 21 minutes, 36 secondsIntroHow to interact on Twitter - @karenrubin @mvolpe @chrisbroganRemember to subscribe in iTunes: http://itunes.hubspot.tvChris BroganChrisbrogan.comNew Marketing LabsInbound Marketing Summit: Next event in Dallas on May 27-28th!HeadlinesThe Evolution of GoogleGoogle Search Evolves - But Has Google Finally Lost its Core Focus?Google beefs up Web services, searchRich Snippets: More control over how your content is organized and viewed by Google userGoogle Squared: Fetches and organized factsSearch Options: More options for how you look at search resultsMarketing Takeaway: Search continues to evolve. Be concious of the changes and how you can use them to advance your website for the next generation of search engines.Paid Search Traffic Down 26%Paid Search Traffic Down Sharply"Share of search traffic to websites generated from paid listings has dropped to about 7.25 percent over the last four weeks, down from 9.8 percent during the same period a year ago."Marketing cutbacks? Or are larger companies learning the value of organic search results?Marketing cutbacks? Or are larger companies learning the value of organic search results?Marketing Takeaway: Industry trends are interesting, but whats most important is your trends and your data. CMO Council: Recession prompts more online brand attacksTighter economic times are increasing attacks on brands online through "gray market knockoffs, phishing attacks, cyber squatting, e-mail scams, trademark abuse, and copyright and patent infringements"Marketing Takeaway: Monitoring your brand online is a must. Use free tools such at Google alerts, Twitter search, Backtype (for blog comments) and keep and eye on them on a regular basis. HubSpot Software also automatically helps you monitor your brand and send you alerts.FTC to announce lawsuits in car warranty robocallsComputerized calls to cell phones and land lines (even those listed on the do not call registry) pitch extended auto warentiesFTC is taking legal action and has filed suit again the telemarketing company and the promoter of the warrentiesMarketing Takeaway: If you are an agressive outbound marketer, be careful about what tactics you use because you may get in trouble!Twitter Surpasses New York Times and Wall Street JournalMarketing Takeaway 1 : Make sure to grab your brand on Twitter even if you aren't ready to use it.Marketing Takeaway 2: Maybe it's more about quality then quantity and this is more a fad than anything else. In any case, see marketing Takeaway 1.Marketing Tip of the Week - Read Chris Brogan's blog and check out the Inbound Marketing Summit!Closing tag:odeo.com,2009-05-16,24570787 Sat, 16 May 2009 12:16:22 -0700 no Inbound Marketing - HubSpot TV Business, twitter, brand, internet marketing, Chris Brogan, inbound marketing, hubspot Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/24677048-HubSpot-TV-This-Brand-is-My-Brand-with-Chris-Brogan Episode 40 - May 15th, 2009Episode Legnth: 21 minutes, 36 secondsIntroHow to interact on Twitter - @karenrubin @mvolpe @chrisbroganRemember to subscribe in iTunes: http://itunes.hubspot.tvChris BroganChrisbrogan.comNew Marketing LabsInbound Marketing Summit: Next event in Dallas on May 27-28th!HeadlinesThe Evolution of GoogleGoogle Search Evolves - But Has Google Finally Lost its Core Focus?Google beefs up Web services, searchRich Snippets: More control over how your content is organized and viewed by Google userGoogle Squared: Fetches and organized factsSearch Options: More options for how you look at search resultsMarketing Takeaway: Search continues to evolve. Be concious of the changes and how you can use them to advance your website for the next generation of search engines.Paid Search Traffic Down 26%Paid Search Traffic Down Sharply"Share of search traffic to websites generated from paid listings has dropped to about 7.25 percent over the last four weeks, down from 9.8 percent... Episode 40 - May 15th, 2009Episode Legnth: 21 minutes, 36 secondsIntroHow to interact on Twitter - @karenrubin @mvolpe @chrisbroganRemember to subscribe in iTunes: http://itunes.hubspot.tvChris BroganChrisbrogan.comNew Marketing LabsInbound Marketing Summit: Next event in Dallas on May 27-28th!HeadlinesThe Evolution of GoogleGoogle Search Evolves - But Has Google Finally Lost its Core Focus?Google beefs up Web services, searchRich Snippets: More control over how your content is organized and viewed by Google userGoogle Squared: Fetches and organized factsSearch Options: More options for how you look at search resultsMarketing Takeaway: Search continues to evolve. Be concious of the changes and how you can use them to advance your website for the next generation of search engines.Paid Search Traffic Down 26%Paid Search Traffic Down Sharply"Share of search traffic to websites generated from paid listings has dropped to about 7.25 percent over the last four weeks, down from 9.8 percent during the same period a year ago."Marketing cutbacks? Or are larger companies learning the value of organic search results?Marketing cutbacks? Or are larger companies learning the value of organic search results?Marketing Takeaway: Industry trends are interesting, but whats most important is your trends and your data. CMO Council: Recession prompts more online brand attacksTighter economic times are increasing attacks on brands online through "gray market knockoffs, phishing attacks, cyber squatting, e-mail scams, trademark abuse, and copyright and patent infringements"Marketing Takeaway: Monitoring your brand online is a must. Use free tools such at Google alerts, Twitter search, Backtype (for blog comments) and keep and eye on them on a regular basis. HubSpot Software also automatically helps you monitor your brand and send you alerts.FTC to announce lawsuits in car warranty robocallsComputerized calls to cell phones and land lines (even those listed on the do not call registry) pitch extended auto warentiesFTC is taking legal action and has filed suit again the telemarketing company and the promoter of the warrentiesMarketing Takeaway: If you are an agressive outbound marketer, be careful about what tactics you use because you may get in trouble!Twitter Surpasses New York Times and Wall Street JournalMarketing Takeaway 1 : Make sure to grab your brand on Twitter even if you aren't ready to use it.Marketing Takeaway 2: Maybe it's more about quality then quantity and this is more a fad than anything else. In any case, see marketing Takeaway 1.Marketing Tip of the Week - Read Chris Brogan's blog and check out the Inbound Marketing Summit!Closing Episode 40 - May 15th, 2009Episode Legnth: 21 minutes, 36 secondsIntroHow to interact on Twitter - @karenrubin @mvolpe @chrisbroganRemember to subscribe in iTunes: http://itunes.hubspot.tvChris BroganChrisbrogan.comNew Marketing LabsInbound Marketing Summit: Next event in Dallas on May 27-28th!HeadlinesThe Evolution of GoogleGoogle Search Evolves - But Has Google Finally Lost its Core Focus?Google beefs up Web services, searchRich Snippets: More control over how your content is organized and viewed by Google userGoogle Squared: Fetches and organized factsSearch Options: More options for how you look at search resultsMarketing Takeaway: Search continues to evolve. Be concious of the changes and how you can use them to advance your website for the next generation of search engines.Paid Search Traffic Down 26%Paid Search Traffic Down Sharply"Share of search traffic to websites generated from paid listings has dropped to about 7.25 percent over the last four weeks, down from 9.8 percent during the same period a year ago."Marketing cutbacks? Or are larger companies learning the value of organic search results?Marketing cutbacks? Or are larger companies learning the value of organic search results?Marketing Takeaway: Industry trends are interesting, but whats most important is your trends and your data. CMO Council: Recession prompts more online brand attacksTighter economic times are increasing attacks on brands online through "gray market knockoffs, phishing attacks, cyber squatting, e-mail scams, trademark abuse, and copyright and patent infringements"Marketing Takeaway: Monitoring your brand online is a must. Use free tools such at Google alerts, Twitter search, Backtype (for blog comments) and keep and eye on them on a regular basis. HubSpot Software also automatically helps you monitor your brand and send you alerts.FTC to announce lawsuits in car warranty robocallsComputerized calls to cell phones and land lines (even those listed on the do not call registry) pitch extended auto warentiesFTC is taking legal action and has filed suit again the telemarketing company and the promoter of the warrentiesMarketing Takeaway: If you are an agressive outbound marketer, be careful about what tactics you use because you may get in trouble!Twitter Surpasses New York Times and Wall Street JournalMarketing Takeaway 1 : Make sure to grab your brand on Twitter even if you aren't ready to use it.Marketing Takeaway 2: Maybe it's more about quality then quantity and this is more a fad than anything else. In any case, see marketing Takeaway 1.Marketing Tip of the Week - Read Chris Brogan's blog and check out the Inbound Marketing Summit!Closing tag:odeo.com,2009-05-16,24677048 Sat, 16 May 2009 12:16:22 -0700 no Inbound Marketing - HubSpot TV Business, twitter, brand, internet marketing, Chris Brogan, inbound marketing, hubspot Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/24677049-HubSpot-TV-Listen-to-your-Fans-Friends-Followers-with-Scott-Kirsner Episode 39 - May 8th, 2009Length: 27 minutes, 59 secondsIntroHow to interact on Twitter: @karenrubin @mvolpe @scottkirsnerRemember to subscribe in iTunes: http://itunes.hubspot.tvHubSpot TV Guest: Scott KirsnerBoston Globe JournalistInnovation EconomyCinema TechNew book: Fans, Friends & Followers Recent Boston Globe article: Boston is the Hub of Inbound MarketingMailbagFrom PRSA Conference: Do Press Releases count as content creation?Doing it RightScottsdale PD Tweets Bank Robbers photo: @ScottsdalePDScottsdale Police Department Tweets Bank Robber's Picture on TwitterHeadlinesThe Future of the Boston Globe and Content in GeneralBoston Globe Still Strong OnlineNewspapers Use Kindle to Boost SubscribersMarketing Takeaway: Produce more content and in multiple formats to suit all of the audiences you serve.Twitter Competing with Google?If Twitter indexes not only Tweets, but also links, would it have more real time news information than Google?Twitter Plans to Squash Google&#8217;s Spid... Episode 39 - May 8th, 2009Length: 27 minutes, 59 secondsIntroHow to interact on Twitter: @karenrubin @mvolpe @scottkirsnerRemember to subscribe in iTunes: http://itunes.hubspot.tvHubSpot TV Guest: Scott KirsnerBoston Globe JournalistInnovation EconomyCinema TechNew book: Fans, Friends & Followers Recent Boston Globe article: Boston is the Hub of Inbound MarketingMailbagFrom PRSA Conference: Do Press Releases count as content creation?Doing it RightScottsdale PD Tweets Bank Robbers photo: @ScottsdalePDScottsdale Police Department Tweets Bank Robber's Picture on TwitterHeadlinesThe Future of the Boston Globe and Content in GeneralBoston Globe Still Strong OnlineNewspapers Use Kindle to Boost SubscribersMarketing Takeaway: Produce more content and in multiple formats to suit all of the audiences you serve.Twitter Competing with Google?If Twitter indexes not only Tweets, but also links, would it have more real time news information than Google?Twitter Plans to Squash Google&#8217;s Spider?Marketing Takeaway: Promote the content you publish in social media to attract more visitors and links.DJing Social Media & Inbound MarketingRichie Hawtin created a system to live post what he was playing to his Twitter stream which used Traktor Pros systemTraktor Pro added the functionality into the next release of the productGreat example of innovation based on your top users as well as using inbound marketing within your productRichie Hawtin launches Twitter app for TraktorMarketing Takeaway: Make sure you are listening to your customers to find new product innovations.Bonus Marketing Takeaway: Products that might not be social at first glance might be able to become social, giving them more inbound marketing power.Marketing Tip of the WeekMake sure you are listen to your most sophisticated customers and understand how they are pushing, adapting and enhancing your product.ClosingOn next week's episode (May 15th, 2009), Chris Brogan will be on HubSpot TV Miss last week's episode?: HubSpot TV - Ahh Choo! Marketing and Swine Flu (May 1, 2009) Episode 39 - May 8th, 2009Length: 27 minutes, 59 secondsIntroHow to interact on Twitter: @karenrubin @mvolpe @scottkirsnerRemember to subscribe in iTunes: http://itunes.hubspot.tvHubSpot TV Guest: Scott KirsnerBoston Globe JournalistInnovation EconomyCinema TechNew book: Fans, Friends & Followers Recent Boston Globe article: Boston is the Hub of Inbound MarketingMailbagFrom PRSA Conference: Do Press Releases count as content creation?Doing it RightScottsdale PD Tweets Bank Robbers photo: @ScottsdalePDScottsdale Police Department Tweets Bank Robber's Picture on TwitterHeadlinesThe Future of the Boston Globe and Content in GeneralBoston Globe Still Strong OnlineNewspapers Use Kindle to Boost SubscribersMarketing Takeaway: Produce more content and in multiple formats to suit all of the audiences you serve.Twitter Competing with Google?If Twitter indexes not only Tweets, but also links, would it have more real time news information than Google?Twitter Plans to Squash Google&#8217;s Spider?Marketing Takeaway: Promote the content you publish in social media to attract more visitors and links.DJing Social Media & Inbound MarketingRichie Hawtin created a system to live post what he was playing to his Twitter stream which used Traktor Pros systemTraktor Pro added the functionality into the next release of the productGreat example of innovation based on your top users as well as using inbound marketing within your productRichie Hawtin launches Twitter app for TraktorMarketing Takeaway: Make sure you are listening to your customers to find new product innovations.Bonus Marketing Takeaway: Products that might not be social at first glance might be able to become social, giving them more inbound marketing power.Marketing Tip of the WeekMake sure you are listen to your most sophisticated customers and understand how they are pushing, adapting and enhancing your product.ClosingOn next week's episode (May 15th, 2009), Chris Brogan will be on HubSpot TV Miss last week's episode?: HubSpot TV - Ahh Choo! Marketing and Swine Flu (May 1, 2009) tag:odeo.com,2009-05-10,24677049 Sun, 10 May 2009 15:01:03 -0700 no Inbound Marketing - HubSpot TV Business Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/24549358-HubSpot-TV-Listen-to-your-Fans-Friends-Followers-with-Scott-Kirsner Episode #39 - May 8th, 2009 Length: 27 minutes, 59 seconds. Intro * How to interact on Twitter: @karenrubin @mvolpe @scottkirsner * Remember to subscribe in iTunes: http://itunes.hubspot.tv HubSpot TV Guest: Scott Kirsner * Boston Globe Journalist * Innovation Economy * Cinema Tech o Fans, Friends & Followers o Boston is the Hub of Inbound Marketing Mailbag * From PRSA Conference: Do Press Releases count as content creation? Doing it Right * Scottsdale PD Tweets Bank Robbers photo: @ScottsdalePD * Scottsdale Police Department Tweets Bank Robber's Picture on Twitter Headlines The Future of the Boston Globe and Content in General * Boston Globe Still Strong Online * Newspapers Use Kindle to Boost Subscribers * Marketing Takeaway: Produce more content and in multiple formats to suit all of the audiences you serve. Twitter Competing with Google? * If Twitter indexes not only Tweets, but also links, would it have more real time news information than Google? * Twitter Plans to Squash Goog... Episode #39 - May 8th, 2009 Length: 27 minutes, 59 seconds. Intro * How to interact on Twitter: @karenrubin @mvolpe @scottkirsner * Remember to subscribe in iTunes: http://itunes.hubspot.tv HubSpot TV Guest: Scott Kirsner * Boston Globe Journalist * Innovation Economy * Cinema Tech o Fans, Friends & Followers o Boston is the Hub of Inbound Marketing Mailbag * From PRSA Conference: Do Press Releases count as content creation? Doing it Right * Scottsdale PD Tweets Bank Robbers photo: @ScottsdalePD * Scottsdale Police Department Tweets Bank Robber's Picture on Twitter Headlines The Future of the Boston Globe and Content in General * Boston Globe Still Strong Online * Newspapers Use Kindle to Boost Subscribers * Marketing Takeaway: Produce more content and in multiple formats to suit all of the audiences you serve. Twitter Competing with Google? * If Twitter indexes not only Tweets, but also links, would it have more real time news information than Google? * Twitter Plans to Squash Google&#8217;s Spider? * Marketing Takeaway: Promote the content you publish in social media to attract more visitors and links. DJing Social Media & Inbound Marketing * Richie Hawtin created a system to live post what he was playing to his Twitter stream which used Traktor Pros system * Traktor Pro added the functionality into the next release of the product * Great example of innovation based on your top users as well as using inbound marketing within your product * Richie Hawtin launches Twitter app for Traktor * Marketing Takeaway: Make sure you are listening to your customers to find new product innovations. * Bonus Marketing Takeaway: Products that might not be social at first glance might be able to become social, giving them more inbound marketing power. Marketing Tip of the Week * Make sure you are listen to your most sophisticated customers and understand how they are pushing, adapting and enhancing your product. Closing Episode #39 - May 8th, 2009 Length: 27 minutes, 59 seconds. Intro * How to interact on Twitter: @karenrubin @mvolpe @scottkirsner * Remember to subscribe in iTunes: http://itunes.hubspot.tv HubSpot TV Guest: Scott Kirsner * Boston Globe Journalist * Innovation Economy * Cinema Tech o Fans, Friends & Followers o Boston is the Hub of Inbound Marketing Mailbag * From PRSA Conference: Do Press Releases count as content creation? Doing it Right * Scottsdale PD Tweets Bank Robbers photo: @ScottsdalePD * Scottsdale Police Department Tweets Bank Robber's Picture on Twitter Headlines The Future of the Boston Globe and Content in General * Boston Globe Still Strong Online * Newspapers Use Kindle to Boost Subscribers * Marketing Takeaway: Produce more content and in multiple formats to suit all of the audiences you serve. Twitter Competing with Google? * If Twitter indexes not only Tweets, but also links, would it have more real time news information than Google? * Twitter Plans to Squash Google&#8217;s Spider? * Marketing Takeaway: Promote the content you publish in social media to attract more visitors and links. DJing Social Media & Inbound Marketing * Richie Hawtin created a system to live post what he was playing to his Twitter stream which used Traktor Pros system * Traktor Pro added the functionality into the next release of the product * Great example of innovation based on your top users as well as using inbound marketing within your product * Richie Hawtin launches Twitter app for Traktor * Marketing Takeaway: Make sure you are listening to your customers to find new product innovations. * Bonus Marketing Takeaway: Products that might not be social at first glance might be able to become social, giving them more inbound marketing power. Marketing Tip of the Week * Make sure you are listen to your most sophisticated customers and understand how they are pushing, adapting and enhancing your product. Closing tag:odeo.com,2009-05-10,24549358 Sun, 10 May 2009 15:01:03 -0700 no Inbound Marketing - HubSpot TV Business Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/24537634-HubSpot-TV-Ahh-Choo-Marketing-and-Swine-Flu Episode 38 - May 1st, 2009 Intro * How to interact on Twitter - @karenrubin @mvolpe * Remember to subscribe in iTunes - http://itunes.hubspot.tv * Special guest next week @scottkirsner * Karen at Girls in Tech here in Boston on 5/7 - http://www.facebook.com/profile.php?id=9903737&ref=profile#/event.php?sid=1087bbbd898995b2b1fe19154c8424a4&eid=70243228204&ref=search Mailbag * @bradfordCoffey - Should I do PPC on a phrase I rank on the 1st page for organically? * Sue Blaney from www.pleasestoptherollercoaster.com - My ebook (http://pleasestoptherollercoaster.com/blog/2009/04/09/secrets-to-success-in-parenting-your-teen/) is getting good traction internationally, what can I do to help it gain more traction in the US? Doing it Right * @JKern_MOD - http://www.twitterprint.net/default.htm #twitterprint Headlines Inbound Marketing Summit Recap * http://blog.hubspot.com/blog/tabid/6307/bid/4708/Inbound-Marketing-Summit-San-Francisco-Live-Run-Down.aspx * Mike tells us about all the fun he ha... Episode 38 - May 1st, 2009 Intro * How to interact on Twitter - @karenrubin @mvolpe * Remember to subscribe in iTunes - http://itunes.hubspot.tv * Special guest next week @scottkirsner * Karen at Girls in Tech here in Boston on 5/7 - http://www.facebook.com/profile.php?id=9903737&ref=profile#/event.php?sid=1087bbbd898995b2b1fe19154c8424a4&eid=70243228204&ref=search Mailbag * @bradfordCoffey - Should I do PPC on a phrase I rank on the 1st page for organically? * Sue Blaney from www.pleasestoptherollercoaster.com - My ebook (http://pleasestoptherollercoaster.com/blog/2009/04/09/secrets-to-success-in-parenting-your-teen/) is getting good traction internationally, what can I do to help it gain more traction in the US? Doing it Right * @JKern_MOD - http://www.twitterprint.net/default.htm #twitterprint Headlines Inbound Marketing Summit Recap * http://blog.hubspot.com/blog/tabid/6307/bid/4708/Inbound-Marketing-Summit-San-Francisco-Live-Run-Down.aspx * Mike tells us about all the fun he had without Karen * Marketing Takeaway: The Inbound Marketing Summit is coming to Dallas in May and Boston in September, don't miss out! Internet Profit in Developing Nations * http://www.nytimes.com/2009/04/27/technology/start-ups/27global.html?pagewanted=1 * Web companies that rely on advertising are enjoying some of their most vibrant growth in developing countries. But those are also the same places where it can be the most expensive to operate... * There may be 1.6 billion people in the world with Internet access, but fewer than half of them have incomes high enough to interest major advertisers. * Marketing Takeaway: Remember that the web is global even if your business isn't. Ahhh-Choo! Marketing and the Flu * What's in a name? Swine Flu, Mexican Flu, North American Flu, H1N1? - http://blogs.usatoday.com/ondeadline/2009/04/govt-drops-swine-flu-name-over-pork-protests.html * Google Could Have Spotted the H1N1 Flu Early - http://www.wired.com/wiredscience/2009/04/google-could-have-caught-swine-flu-early/ * Marketers respond - http://daveibsen.typepad.com/5_blogs_before_lunch/2009/04/marketers-are-responding-to-the-swine-flu-outbreak.html * There's even an iPhone app! - http://www.techcrunch.com/2009/04/30/want-to-avoid-swine-flu-theres-an-app-for-that-too/ * Is there anything good you can do related to the flu? Does it pose a risk to your brand or products? * Marketing Takeaway: Evaluate the risks and opportunities for the H1N1 flu. Facebook Votes & Stats * Facebook Vote Comes In, all 0.3% of it...http://www.marketingpilgrim.com/2009/04/facebook-vote-results-in.html * Check Facebook - http://www.checkfacebook.com/ * Marketing Takeaway: Managing community is hard. Large communities usually have many unengaged members. Forrester Predicts Growth for Social Media, but expects Search Marketing to Stay Dominant * http://www.marketingpilgrim.com/2009/04/forrester-social-media-growth.html * Forrester predicts growth across all areas of online advertising * 34% growth for social media * Still expects search marketing to be more than 55% of online ad spending * Marketing Takeaway: Invest in all aspects of inbound marketing, not just the sexy stuff. 60% of people who sign up for Twitter don't come back the next month * http://www.adweek.com/aw/content_display/news/digital/e3i0dac803b1646d6affcdd07d9949c0272 * Marketing Takeaway: Twitter might be a smaller audience than you think. Marketing Tip of the Week * It's ok to attract some of the wrong people, especially if you can easily separate the ones you want to sell to from the ones you don't want to sell to. Forum Fodder * Jennifer Turelli - Should we add our company to Wikipedia? Does that lend any SEO credit? * No follow links & Tough review process * Add content to other relevant wikipedia pages * Bad ettiquite Episode 38 - May 1st, 2009 Intro * How to interact on Twitter - @karenrubin @mvolpe * Remember to subscribe in iTunes - http://itunes.hubspot.tv * Special guest next week @scottkirsner * Karen at Girls in Tech here in Boston on 5/7 - http://www.facebook.com/profile.php?id=9903737&ref=profile#/event.php?sid=1087bbbd898995b2b1fe19154c8424a4&eid=70243228204&ref=search Mailbag * @bradfordCoffey - Should I do PPC on a phrase I rank on the 1st page for organically? * Sue Blaney from www.pleasestoptherollercoaster.com - My ebook (http://pleasestoptherollercoaster.com/blog/2009/04/09/secrets-to-success-in-parenting-your-teen/) is getting good traction internationally, what can I do to help it gain more traction in the US? Doing it Right * @JKern_MOD - http://www.twitterprint.net/default.htm #twitterprint Headlines Inbound Marketing Summit Recap * http://blog.hubspot.com/blog/tabid/6307/bid/4708/Inbound-Marketing-Summit-San-Francisco-Live-Run-Down.aspx * Mike tells us about all the fun he had without Karen * Marketing Takeaway: The Inbound Marketing Summit is coming to Dallas in May and Boston in September, don't miss out! Internet Profit in Developing Nations * http://www.nytimes.com/2009/04/27/technology/start-ups/27global.html?pagewanted=1 * Web companies that rely on advertising are enjoying some of their most vibrant growth in developing countries. But those are also the same places where it can be the most expensive to operate... * There may be 1.6 billion people in the world with Internet access, but fewer than half of them have incomes high enough to interest major advertisers. * Marketing Takeaway: Remember that the web is global even if your business isn't. Ahhh-Choo! Marketing and the Flu * What's in a name? Swine Flu, Mexican Flu, North American Flu, H1N1? - http://blogs.usatoday.com/ondeadline/2009/04/govt-drops-swine-flu-name-over-pork-protests.html * Google Could Have Spotted the H1N1 Flu Early - http://www.wired.com/wiredscience/2009/04/google-could-have-caught-swine-flu-early/ * Marketers respond - http://daveibsen.typepad.com/5_blogs_before_lunch/2009/04/marketers-are-responding-to-the-swine-flu-outbreak.html * There's even an iPhone app! - http://www.techcrunch.com/2009/04/30/want-to-avoid-swine-flu-theres-an-app-for-that-too/ * Is there anything good you can do related to the flu? Does it pose a risk to your brand or products? * Marketing Takeaway: Evaluate the risks and opportunities for the H1N1 flu. Facebook Votes & Stats * Facebook Vote Comes In, all 0.3% of it...http://www.marketingpilgrim.com/2009/04/facebook-vote-results-in.html * Check Facebook - http://www.checkfacebook.com/ * Marketing Takeaway: Managing community is hard. Large communities usually have many unengaged members. Forrester Predicts Growth for Social Media, but expects Search Marketing to Stay Dominant * http://www.marketingpilgrim.com/2009/04/forrester-social-media-growth.html * Forrester predicts growth across all areas of online advertising * 34% growth for social media * Still expects search marketing to be more than 55% of online ad spending * Marketing Takeaway: Invest in all aspects of inbound marketing, not just the sexy stuff. 60% of people who sign up for Twitter don't come back the next month * http://www.adweek.com/aw/content_display/news/digital/e3i0dac803b1646d6affcdd07d9949c0272 * Marketing Takeaway: Twitter might be a smaller audience than you think. Marketing Tip of the Week * It's ok to attract some of the wrong people, especially if you can easily separate the ones you want to sell to from the ones you don't want to sell to. Forum Fodder * Jennifer Turelli - Should we add our company to Wikipedia? Does that lend any SEO credit? * No follow links & Tough review process * Add content to other relevant wikipedia pages * Bad ettiquite tag:odeo.com,2009-05-04,24537634 Mon, 04 May 2009 06:27:06 -0700 no Inbound Marketing - HubSpot TV Business Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/24677050-HubSpot-TV-Ahh-Choo-Marketing-and-Swine-Flu Episode 38 - May 1st, 2009 IntroHow to interact on Twitter - @karenrubin @mvolpeRemember to subscribe in iTunes - http://itunes.hubspot.tvSpecial guest next week @scottkirsnerKaren at Girls in Tech here in Boston on 5/7Mailbag@bradfordCoffey - Should I do PPC on a phrase I rank on the 1st page for organically?Sue Blaney from www.pleasestoptherollercoaster.com - My ebook is getting good traction internationally, what can I do to help it gain more traction in the US? Doing it Right@JKern_MOD - #twitterprint Headlines Inbound Marketing Summit RecapInbound Marketing Summit San Francisco - Live Run DownMike tells us about all the fun he had without KarenMarketing Takeaway: The Inbound Marketing Summit is coming to Dallas in May and Boston in September, don't miss out! Internet Profit in Developing NationsIn Developing Countries, Web Grows Without ProfitWeb companies that rely on advertising are enjoying some of their most vibrant growth in developing countries. But those are also the sam... Episode 38 - May 1st, 2009 IntroHow to interact on Twitter - @karenrubin @mvolpeRemember to subscribe in iTunes - http://itunes.hubspot.tvSpecial guest next week @scottkirsnerKaren at Girls in Tech here in Boston on 5/7Mailbag@bradfordCoffey - Should I do PPC on a phrase I rank on the 1st page for organically?Sue Blaney from www.pleasestoptherollercoaster.com - My ebook is getting good traction internationally, what can I do to help it gain more traction in the US? Doing it Right@JKern_MOD - #twitterprint Headlines Inbound Marketing Summit RecapInbound Marketing Summit San Francisco - Live Run DownMike tells us about all the fun he had without KarenMarketing Takeaway: The Inbound Marketing Summit is coming to Dallas in May and Boston in September, don't miss out! Internet Profit in Developing NationsIn Developing Countries, Web Grows Without ProfitWeb companies that rely on advertising are enjoying some of their most vibrant growth in developing countries. But those are also the same places where it can be the most expensive to operate...There may be 1.6 billion people in the world with Internet access, but fewer than half of them have incomes high enough to interest major advertisersMarketing Takeaway: Remember that the web is global even if your business isn't.Ahhh-Choo! Marketing and the FluWhat's in a name? Swine Flu, Mexican Flu, North American Flu, H1N1? - Gov't drops 'swine flu' name over pork protestsGoogle Could Have Spotted the H1N1 Flu Early - Marketers respondThere's even an iPhone app! - Want To Avoid Swine Flu? There&#8217;s An App For That Too.Is there anything good you can do related to the flu? Does it pose a risk to your brand or products?Marketing Takeaway: Evaluate the risks and opportunities for the H1N1 flu. Facebook Votes & StatsFacebook Vote Comes In, all 0.3% of it...Facebook Vote Results In!Check FacebookMarketing Takeaway: Managing community is hard. Large communities usually have many unengaged members. Forrester Predicts Growth for Social Media, but expects Search Marketing to Stay Dominant Forrester Predicts Huge Growth for Social Media MarketingForrester predicts growth across all areas of online advertising34% growth for social mediaStill expects search marketing to be more than 55% of online ad spendingMarketing Takeaway: Invest in all aspects of inbound marketing, not just the sexy stuff. 60% of people who sign up for Twitter don't come back the next monthTwitter's Audience Has a 'No Return' PolicyMarketing Takeaway: Twitter might be a smaller audience than you think. Marketing Tip of the Week It's ok to attract some of the wrong people, especially if you can easily separate the ones you want to sell to from the ones you don't want to sell to. Forum FodderJennifer Turelli - Should we add our company to Wikipedia? Does that lend any SEO credit? No follow links & Tough review processAdd content to other relevant wikipedia pagesBad ettiquite ClosingMiss last week's episode? HubSpot TV - Inbound Marketing for the Beer Biz and You (April 24th, 2009) Episode 38 - May 1st, 2009 IntroHow to interact on Twitter - @karenrubin @mvolpeRemember to subscribe in iTunes - http://itunes.hubspot.tvSpecial guest next week @scottkirsnerKaren at Girls in Tech here in Boston on 5/7Mailbag@bradfordCoffey - Should I do PPC on a phrase I rank on the 1st page for organically?Sue Blaney from www.pleasestoptherollercoaster.com - My ebook is getting good traction internationally, what can I do to help it gain more traction in the US? Doing it Right@JKern_MOD - #twitterprint Headlines Inbound Marketing Summit RecapInbound Marketing Summit San Francisco - Live Run DownMike tells us about all the fun he had without KarenMarketing Takeaway: The Inbound Marketing Summit is coming to Dallas in May and Boston in September, don't miss out! Internet Profit in Developing NationsIn Developing Countries, Web Grows Without ProfitWeb companies that rely on advertising are enjoying some of their most vibrant growth in developing countries. But those are also the same places where it can be the most expensive to operate...There may be 1.6 billion people in the world with Internet access, but fewer than half of them have incomes high enough to interest major advertisersMarketing Takeaway: Remember that the web is global even if your business isn't.Ahhh-Choo! Marketing and the FluWhat's in a name? Swine Flu, Mexican Flu, North American Flu, H1N1? - Gov't drops 'swine flu' name over pork protestsGoogle Could Have Spotted the H1N1 Flu Early - Marketers respondThere's even an iPhone app! - Want To Avoid Swine Flu? There&#8217;s An App For That Too.Is there anything good you can do related to the flu? Does it pose a risk to your brand or products?Marketing Takeaway: Evaluate the risks and opportunities for the H1N1 flu. Facebook Votes & StatsFacebook Vote Comes In, all 0.3% of it...Facebook Vote Results In!Check FacebookMarketing Takeaway: Managing community is hard. Large communities usually have many unengaged members. Forrester Predicts Growth for Social Media, but expects Search Marketing to Stay Dominant Forrester Predicts Huge Growth for Social Media MarketingForrester predicts growth across all areas of online advertising34% growth for social mediaStill expects search marketing to be more than 55% of online ad spendingMarketing Takeaway: Invest in all aspects of inbound marketing, not just the sexy stuff. 60% of people who sign up for Twitter don't come back the next monthTwitter's Audience Has a 'No Return' PolicyMarketing Takeaway: Twitter might be a smaller audience than you think. Marketing Tip of the Week It's ok to attract some of the wrong people, especially if you can easily separate the ones you want to sell to from the ones you don't want to sell to. Forum FodderJennifer Turelli - Should we add our company to Wikipedia? Does that lend any SEO credit? No follow links & Tough review processAdd content to other relevant wikipedia pagesBad ettiquite ClosingMiss last week's episode? HubSpot TV - Inbound Marketing for the Beer Biz and You (April 24th, 2009) tag:odeo.com,2009-05-04,24677050 Mon, 04 May 2009 06:27:06 -0700 no Inbound Marketing - HubSpot TV Business Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/24506148-HubSpot-TV-Inbound-Marketing-for-the-Beer-Biz-and-You Episode #37 - April 24, 2009Episode Length: 22 minutes, 17 secondsIntroHow to interact on Twitter - @karenrubin @mvolpeRemember to subscribe in iTunes - http://itunes.hubspot.tvDoing It RightMatt Webster (@MatthewWebster) from Drink a Better Brew:Teaching people about beer and how to pair with food. What are some of the craziest pairings you have done?What is your favorite beer right now?What exciting inbound marketing campaigns are you working on right now?Mail Bag@JayDuchin: Did you know you can customize your Blip.tv player so it doesn't say "blip.tv" in the lower right corner? U can make it say/link HubSpot?HeadlinesGoogle Starts Featuring Profiles in SearchGoogle’s Willing to Exchange Profile Results for Your Soul Personal DetailsNow You Can Change What Google Says About You Be careful with the personal URL, you could get more spam because it makes you gmail address public.Marketing Takeaway: Make sure you have profiles as many place as possible. Get found! 19% of Leads from Pu... Episode #37 - April 24, 2009Episode Length: 22 minutes, 17 secondsIntroHow to interact on Twitter - @karenrubin @mvolpeRemember to subscribe in iTunes - http://itunes.hubspot.tvDoing It RightMatt Webster (@MatthewWebster) from Drink a Better Brew:Teaching people about beer and how to pair with food. What are some of the craziest pairings you have done?What is your favorite beer right now?What exciting inbound marketing campaigns are you working on right now?Mail Bag@JayDuchin: Did you know you can customize your Blip.tv player so it doesn't say "blip.tv" in the lower right corner? U can make it say/link HubSpot?HeadlinesGoogle Starts Featuring Profiles in SearchGoogle’s Willing to Exchange Profile Results for Your Soul Personal DetailsNow You Can Change What Google Says About You Be careful with the personal URL, you could get more spam because it makes you gmail address public.Marketing Takeaway: Make sure you have profiles as many place as possible. Get found! 19% of Leads from Publishers SuckStudy: More than 19% of leads are rejected as faultyMany leads provided by publishers are not any good because of bad info.Inbound leads typically have better quality, but no lead source is 100% perfect.Marketing Takeaway: If you are buying leads, verify the quality! People Respond to Content Over AdvertisingBrand Mentions Preferred over AdsStudy shows that people are more likely to take action based on information in content than information contained in advertising. Marketing Takeaway: Move your advertising spending into content production. The Governing of FacebookVoting Begins on Governing the Facebook SiteFacebook continues to try and find the right way to change their terms of service and keep everyone happy.Marketing Takeaway: Managing communities is difficult.FTC Regulations on Product TestimonialsBloggers in handcuffs? U.S. FTC proposes legislation on product testimonialsMarketing Takeaway: Don't worry about it, continue to encourage your customers to talk about you.Marketing Tip of the Week: Inbound marketing applies to ANY business, not just techy ones! Forum FodderRachel at www.InTheSceneLimousine.comI have a Facebook Group and a Facebook Fan page and my followers are split between the two. Should I just have one to get the most of out the community? If so which one? ClosingCome hang out with us in San Francisco! http://www.hubspotsanfrancisco.eventbrite.com Missed Episode #36, from April 17, 2009? Check it out: Feedback is Friendly! Accept, Respond and Move On Episode #37 - April 24, 2009Episode Length: 22 minutes, 17 secondsIntroHow to interact on Twitter - @karenrubin @mvolpeRemember to subscribe in iTunes - http://itunes.hubspot.tvDoing It RightMatt Webster (@MatthewWebster) from Drink a Better Brew:Teaching people about beer and how to pair with food. What are some of the craziest pairings you have done?What is your favorite beer right now?What exciting inbound marketing campaigns are you working on right now?Mail Bag@JayDuchin: Did you know you can customize your Blip.tv player so it doesn't say "blip.tv" in the lower right corner? U can make it say/link HubSpot?HeadlinesGoogle Starts Featuring Profiles in SearchGoogle’s Willing to Exchange Profile Results for Your Soul Personal DetailsNow You Can Change What Google Says About You Be careful with the personal URL, you could get more spam because it makes you gmail address public.Marketing Takeaway: Make sure you have profiles as many place as possible. Get found! 19% of Leads from Publishers SuckStudy: More than 19% of leads are rejected as faultyMany leads provided by publishers are not any good because of bad info.Inbound leads typically have better quality, but no lead source is 100% perfect.Marketing Takeaway: If you are buying leads, verify the quality! People Respond to Content Over AdvertisingBrand Mentions Preferred over AdsStudy shows that people are more likely to take action based on information in content than information contained in advertising. Marketing Takeaway: Move your advertising spending into content production. The Governing of FacebookVoting Begins on Governing the Facebook SiteFacebook continues to try and find the right way to change their terms of service and keep everyone happy.Marketing Takeaway: Managing communities is difficult.FTC Regulations on Product TestimonialsBloggers in handcuffs? U.S. FTC proposes legislation on product testimonialsMarketing Takeaway: Don't worry about it, continue to encourage your customers to talk about you.Marketing Tip of the Week: Inbound marketing applies to ANY business, not just techy ones! Forum FodderRachel at www.InTheSceneLimousine.comI have a Facebook Group and a Facebook Fan page and my followers are split between the two. Should I just have one to get the most of out the community? If so which one? ClosingCome hang out with us in San Francisco! http://www.hubspotsanfrancisco.eventbrite.com Missed Episode #36, from April 17, 2009? Check it out: Feedback is Friendly! Accept, Respond and Move On tag:odeo.com,2009-04-25,24506148 Sat, 25 Apr 2009 08:27:46 -0700 no Inbound Marketing - HubSpot TV Business, google, Facebook, internet marketing, inbound marketing, hubspot Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/24677051-HubSpot-TV-Inbound-Marketing-for-the-Beer-Biz-and-You Episode #37 - April 24, 2009Episode Length: 22 minutes, 17 secondsIntroHow to interact on Twitter - @karenrubin @mvolpeRemember to subscribe in iTunes - http://itunes.hubspot.tvDoing It RightMatt Webster (@MatthewWebster) from Drink a Better Brew:Teaching people about beer and how to pair with food. What are some of the craziest pairings you have done?What is your favorite beer right now?What exciting inbound marketing campaigns are you working on right now?Mail Bag@JayDuchin: Did you know you can customize your Blip.tv player so it doesn't say "blip.tv" in the lower right corner? U can make it say/link HubSpot?HeadlinesGoogle Starts Featuring Profiles in SearchGoogle&#8217;s Willing to Exchange Profile Results for Your Soul Personal DetailsNow You Can Change What Google Says About You Be careful with the personal URL, you could get more spam because it makes you gmail address public.Marketing Takeaway: Make sure you have profiles as many place as possible. Get found! 19% of Leads f... Episode #37 - April 24, 2009Episode Length: 22 minutes, 17 secondsIntroHow to interact on Twitter - @karenrubin @mvolpeRemember to subscribe in iTunes - http://itunes.hubspot.tvDoing It RightMatt Webster (@MatthewWebster) from Drink a Better Brew:Teaching people about beer and how to pair with food. What are some of the craziest pairings you have done?What is your favorite beer right now?What exciting inbound marketing campaigns are you working on right now?Mail Bag@JayDuchin: Did you know you can customize your Blip.tv player so it doesn't say "blip.tv" in the lower right corner? U can make it say/link HubSpot?HeadlinesGoogle Starts Featuring Profiles in SearchGoogle&#8217;s Willing to Exchange Profile Results for Your Soul Personal DetailsNow You Can Change What Google Says About You Be careful with the personal URL, you could get more spam because it makes you gmail address public.Marketing Takeaway: Make sure you have profiles as many place as possible. Get found! 19% of Leads from Publishers SuckStudy: More than 19% of leads are rejected as faultyMany leads provided by publishers are not any good because of bad info.Inbound leads typically have better quality, but no lead source is 100% perfect.Marketing Takeaway: If you are buying leads, verify the quality! People Respond to Content Over AdvertisingBrand Mentions Preferred over AdsStudy shows that people are more likely to take action based on information in content than information contained in advertising. Marketing Takeaway: Move your advertising spending into content production. The Governing of FacebookVoting Begins on Governing the Facebook SiteFacebook continues to try and find the right way to change their terms of service and keep everyone happy.Marketing Takeaway: Managing communities is difficult.FTC Regulations on Product TestimonialsBloggers in handcuffs? U.S. FTC proposes legislation on product testimonialsMarketing Takeaway: Don't worry about it, continue to encourage your customers to talk about you.Marketing Tip of the Week: Inbound marketing applies to ANY business, not just techy ones! Forum FodderRachel at www.InTheSceneLimousine.comI have a Facebook Group and a Facebook Fan page and my followers are split between the two. Should I just have one to get the most of out the community? If so which one? ClosingCome hang out with us in San Francisco! http://www.hubspotsanfrancisco.eventbrite.com Missed Episode #36, from April 17, 2009? Check it out: Feedback is Friendly! Accept, Respond and Move On Episode #37 - April 24, 2009Episode Length: 22 minutes, 17 secondsIntroHow to interact on Twitter - @karenrubin @mvolpeRemember to subscribe in iTunes - http://itunes.hubspot.tvDoing It RightMatt Webster (@MatthewWebster) from Drink a Better Brew:Teaching people about beer and how to pair with food. What are some of the craziest pairings you have done?What is your favorite beer right now?What exciting inbound marketing campaigns are you working on right now?Mail Bag@JayDuchin: Did you know you can customize your Blip.tv player so it doesn't say "blip.tv" in the lower right corner? U can make it say/link HubSpot?HeadlinesGoogle Starts Featuring Profiles in SearchGoogle&#8217;s Willing to Exchange Profile Results for Your Soul Personal DetailsNow You Can Change What Google Says About You Be careful with the personal URL, you could get more spam because it makes you gmail address public.Marketing Takeaway: Make sure you have profiles as many place as possible. Get found! 19% of Leads from Publishers SuckStudy: More than 19% of leads are rejected as faultyMany leads provided by publishers are not any good because of bad info.Inbound leads typically have better quality, but no lead source is 100% perfect.Marketing Takeaway: If you are buying leads, verify the quality! People Respond to Content Over AdvertisingBrand Mentions Preferred over AdsStudy shows that people are more likely to take action based on information in content than information contained in advertising. Marketing Takeaway: Move your advertising spending into content production. The Governing of FacebookVoting Begins on Governing the Facebook SiteFacebook continues to try and find the right way to change their terms of service and keep everyone happy.Marketing Takeaway: Managing communities is difficult.FTC Regulations on Product TestimonialsBloggers in handcuffs? U.S. FTC proposes legislation on product testimonialsMarketing Takeaway: Don't worry about it, continue to encourage your customers to talk about you.Marketing Tip of the Week: Inbound marketing applies to ANY business, not just techy ones! Forum FodderRachel at www.InTheSceneLimousine.comI have a Facebook Group and a Facebook Fan page and my followers are split between the two. Should I just have one to get the most of out the community? If so which one? ClosingCome hang out with us in San Francisco! http://www.hubspotsanfrancisco.eventbrite.com Missed Episode #36, from April 17, 2009? Check it out: Feedback is Friendly! Accept, Respond and Move On tag:odeo.com,2009-04-25,24677051 Sat, 25 Apr 2009 08:27:46 -0700 no Inbound Marketing - HubSpot TV Business, google, Facebook, internet marketing, inbound marketing, hubspot Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/24677052-HubSpot-TV-Special-Edition-Interview-with-Biz-Stone-Co-founder-of-Twitter HubSpot TV Special Edition - April 17, 2009Interview with Biz Stone, Co-founder of TwitterEpisode Legnth: 7 minutes, 1 second Friday evening, HubSpot hosted Biz Stone (@biz), co-founder of Twitter, for a Tweetup right here in our office! He was our third celebrity guest appearance. (The first two were Massachusetts Govenor Deval Patrick and MC Hammer.) While he was here, Biz sat down with Mike Volpe and Karen Rubin for a special edition of HubSpot TV. 1) How are people using blogs and Twitter differently?Twitter is a messaging service (different from blogging), but it is sometimes used as a microblogging service. People use both Twitter and blogs to share information about themselves in an open, public format. 2) How will blogs and Twitter work together?Twitter is great for short messages and updates, and often includes links to blogs. You can use them to promote each other. 3) Will the OPO (Oprah's Public Offering) be a landmark event for Twitter? What are other landmark events?The... HubSpot TV Special Edition - April 17, 2009Interview with Biz Stone, Co-founder of TwitterEpisode Legnth: 7 minutes, 1 second Friday evening, HubSpot hosted Biz Stone (@biz), co-founder of Twitter, for a Tweetup right here in our office! He was our third celebrity guest appearance. (The first two were Massachusetts Govenor Deval Patrick and MC Hammer.) While he was here, Biz sat down with Mike Volpe and Karen Rubin for a special edition of HubSpot TV. 1) How are people using blogs and Twitter differently?Twitter is a messaging service (different from blogging), but it is sometimes used as a microblogging service. People use both Twitter and blogs to share information about themselves in an open, public format. 2) How will blogs and Twitter work together?Twitter is great for short messages and updates, and often includes links to blogs. You can use them to promote each other. 3) Will the OPO (Oprah's Public Offering) be a landmark event for Twitter? What are other landmark events?The SXSW 2007 conference was a milestone. Also, several "big world events" during which people used Twitter to share information: the Mumbai Terrorist Attacks, Hudson River plane crash, wildfires in San Diego and Obama's election. 4) What is some advice for marketers looking to grow and develop a community around their business?The key to developing a community is listening, paying attention and engaging. Even engaging occasionally lets your audience know that someone cares. A little goes a long way. Jet Blue and Comcast are examples of corporate Twitter users that do a great job. Also, contribute information that you really care about!5) How should people who work for businesses use Twitter?The companies that are doing a good job use Twitter for both marketing and customer service. For example, Jet Blue gives travel tips and answers questions about flights. Mixing up Twitter's use is a good approach, especially since we don't really know the best way to use it yet. HubSpot TV Special Edition - April 17, 2009Interview with Biz Stone, Co-founder of TwitterEpisode Legnth: 7 minutes, 1 second Friday evening, HubSpot hosted Biz Stone (@biz), co-founder of Twitter, for a Tweetup right here in our office! He was our third celebrity guest appearance. (The first two were Massachusetts Govenor Deval Patrick and MC Hammer.) While he was here, Biz sat down with Mike Volpe and Karen Rubin for a special edition of HubSpot TV. 1) How are people using blogs and Twitter differently?Twitter is a messaging service (different from blogging), but it is sometimes used as a microblogging service. People use both Twitter and blogs to share information about themselves in an open, public format. 2) How will blogs and Twitter work together?Twitter is great for short messages and updates, and often includes links to blogs. You can use them to promote each other. 3) Will the OPO (Oprah's Public Offering) be a landmark event for Twitter? What are other landmark events?The SXSW 2007 conference was a milestone. Also, several "big world events" during which people used Twitter to share information: the Mumbai Terrorist Attacks, Hudson River plane crash, wildfires in San Diego and Obama's election. 4) What is some advice for marketers looking to grow and develop a community around their business?The key to developing a community is listening, paying attention and engaging. Even engaging occasionally lets your audience know that someone cares. A little goes a long way. Jet Blue and Comcast are examples of corporate Twitter users that do a great job. Also, contribute information that you really care about!5) How should people who work for businesses use Twitter?The companies that are doing a good job use Twitter for both marketing and customer service. For example, Jet Blue gives travel tips and answers questions about flights. Mixing up Twitter's use is a good approach, especially since we don't really know the best way to use it yet. tag:odeo.com,2009-04-23,24677052 Thu, 23 Apr 2009 07:54:27 -0700 no Inbound Marketing - HubSpot TV Business, twitter, internet marketing, biz stone, hubspot. inbound marketing, @biz Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/24491745-HubSpot-TV-Special-Edition-Interview-with-Biz-Stone-Co-founder-of-Twitter HubSpot TV Special Edition - April 17, 2009Interview with Biz Stone, Co-founder of TwitterEpisode Legnth: 7 minutes, 1 second Friday evening, HubSpot hosted Biz Stone (@biz), co-founder of Twitter, for a Tweetup right here in our office! He was our third celebrity guest appearance. (The first two were Massachusetts Govenor Deval Patrick and MC Hammer.) While he was here, Biz sat down with Mike Volpe and Karen Rubin for a special edition of HubSpot TV. 1) How are people using blogs and Twitter differently?Twitter is a messaging service (different from blogging), but it is sometimes used as a microblogging service. People use both Twitter and blogs to share information about themselves in an open, public format. 2) How will blogs and Twitter work together?Twitter is great for short messages and updates, and often includes links to blogs. You can use them to promote each other. 3) Will the OPO (Oprah's Public Offering) be a landmark event for Twitter? What are other landmark events?The... HubSpot TV Special Edition - April 17, 2009Interview with Biz Stone, Co-founder of TwitterEpisode Legnth: 7 minutes, 1 second Friday evening, HubSpot hosted Biz Stone (@biz), co-founder of Twitter, for a Tweetup right here in our office! He was our third celebrity guest appearance. (The first two were Massachusetts Govenor Deval Patrick and MC Hammer.) While he was here, Biz sat down with Mike Volpe and Karen Rubin for a special edition of HubSpot TV. 1) How are people using blogs and Twitter differently?Twitter is a messaging service (different from blogging), but it is sometimes used as a microblogging service. People use both Twitter and blogs to share information about themselves in an open, public format. 2) How will blogs and Twitter work together?Twitter is great for short messages and updates, and often includes links to blogs. You can use them to promote each other. 3) Will the OPO (Oprah's Public Offering) be a landmark event for Twitter? What are other landmark events?The SXSW 2007 conference was a milestone. Also, several "big world events" during which people used Twitter to share information: the Mumbai Terrorist Attacks, Hudson River plane crash, wildfires in San Diego and Obama's election. 4) What is some advice for marketers looking to grow and develop a community around their business?The key to developing a community is listening, paying attention and engaging. Even engaging occasionally lets your audience know that someone cares. A little goes a long way. Jet Blue and Comcast are examples of corporate Twitter users that do a great job. Also, contribute information that you really care about!5) How should people who work for businesses use Twitter?The companies that are doing a good job use Twitter for both marketing and customer service. For example, Jet Blue gives travel tips and answers questions about flights. Mixing up Twitter's use is a good approach, especially since we don't really know the best way to use it yet. HubSpot TV Special Edition - April 17, 2009Interview with Biz Stone, Co-founder of TwitterEpisode Legnth: 7 minutes, 1 second Friday evening, HubSpot hosted Biz Stone (@biz), co-founder of Twitter, for a Tweetup right here in our office! He was our third celebrity guest appearance. (The first two were Massachusetts Govenor Deval Patrick and MC Hammer.) While he was here, Biz sat down with Mike Volpe and Karen Rubin for a special edition of HubSpot TV. 1) How are people using blogs and Twitter differently?Twitter is a messaging service (different from blogging), but it is sometimes used as a microblogging service. People use both Twitter and blogs to share information about themselves in an open, public format. 2) How will blogs and Twitter work together?Twitter is great for short messages and updates, and often includes links to blogs. You can use them to promote each other. 3) Will the OPO (Oprah's Public Offering) be a landmark event for Twitter? What are other landmark events?The SXSW 2007 conference was a milestone. Also, several "big world events" during which people used Twitter to share information: the Mumbai Terrorist Attacks, Hudson River plane crash, wildfires in San Diego and Obama's election. 4) What is some advice for marketers looking to grow and develop a community around their business?The key to developing a community is listening, paying attention and engaging. Even engaging occasionally lets your audience know that someone cares. A little goes a long way. Jet Blue and Comcast are examples of corporate Twitter users that do a great job. Also, contribute information that you really care about!5) How should people who work for businesses use Twitter?The companies that are doing a good job use Twitter for both marketing and customer service. For example, Jet Blue gives travel tips and answers questions about flights. Mixing up Twitter's use is a good approach, especially since we don't really know the best way to use it yet. tag:odeo.com,2009-04-23,24491745 Thu, 23 Apr 2009 07:54:27 -0700 no Inbound Marketing - HubSpot TV Business, twitter, internet marketing, biz stone, hubspot. inbound marketing, @biz Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/24470114-HubSpot-TV-Feedback-is-Friendly-Accept-Respond-and-Move-On Episode #36 - April 17th, 2009Show Length: 20 minutes, 2 secondsIntroHow to interact on Twitter: We are @karenrubin @mvolpeRemember to subscribe in iTunes!This was a BIG week for HubSpot.tv! We received a Webby Honoree and the "famous" @karenrubin was in Mashable!Mail bag@ronarden: Question for Hubspot.tv: With all the social networking tools and services out there, how do you pick what to focus on?@pwhiteatANPI: What are some tips to get executives to support & participate in blogging, tweeting, LinkedIn groups, and to "get" that it isn't playing and it's work?Doing It Right!Kadient's New Music Video by the talented @amyblack: I Need a Playbook/Sales Hero Music VideoHeadlines@Biz Visits HubSpot at Our #bizinboston Tweetup HubSpot learns that Twitter co-founder Biz Stone is in BostonHubSpot plans a Tweetup at our office before HubSpot TV with hashtag #bizinboston to try to get @biz to come and meet some folksB.Good (@B_Good_ on Twitter) joins the fun and kindly offers free sliders f... Episode #36 - April 17th, 2009Show Length: 20 minutes, 2 secondsIntroHow to interact on Twitter: We are @karenrubin @mvolpeRemember to subscribe in iTunes!This was a BIG week for HubSpot.tv! We received a Webby Honoree and the "famous" @karenrubin was in Mashable!Mail bag@ronarden: Question for Hubspot.tv: With all the social networking tools and services out there, how do you pick what to focus on?@pwhiteatANPI: What are some tips to get executives to support & participate in blogging, tweeting, LinkedIn groups, and to "get" that it isn't playing and it's work?Doing It Right!Kadient's New Music Video by the talented @amyblack: I Need a Playbook/Sales Hero Music VideoHeadlines@Biz Visits HubSpot at Our #bizinboston Tweetup HubSpot learns that Twitter co-founder Biz Stone is in BostonHubSpot plans a Tweetup at our office before HubSpot TV with hashtag #bizinboston to try to get @biz to come and meet some folksB.Good (@B_Good_ on Twitter) joins the fun and kindly offers free sliders for the event!There was lots of conversation through the hashtag about whether companies should hold tweetups. Question: Are "Tweetups" meant to be non-commercial events? Can a company have a Tweetup? Sponsor a tweetup? Use Twitter?Britain to Use SEO to Fight TerrorismReport: Britain to Use Google Against TerroristsBritish counter terrorism agencies will train pro-western Islamic websites to flood the Internet with "approved" content to dominate search rankings and push out the anti-western content.Marketing Takeaway: Try to create more content than your competition. Domino's: It's Snot Your Father's PizzaDon't answer the door: It's Domino's Snot Supreme!Two Domino's employees post a "prank" video of them doing some horrible stuff to food.Domino's posts a video response on YouTubeVideo Prank at Domino’s Taints Brand"What we missed was the perpetual mushroom effect of viral sensations" Domino's spokesman, Tim McIntyre"We realized that when many of the comments and questions in Twitter were, 'What is Domino's doing about it' " Mr. McIntyre said. "Well, we were doing and saying things, but they weren't being covered in Twitter."Original video gets removed for "trademark" reasonsWould this have happened if there were cameras live casting every Domino's kitchen? Or would consumers at least come back quicker? Read this: How a Kitchen Window Builds Trust Through TransparencyMarketing Takeaway: Don't hire idiots. Try to embrace transparency to build trust and avoid embarrassment. Seth Godin Misses the Point of SEOHow to make money with SEOSeth says... "(1) Try to own a big word like "plumber" or (2) Try to own an easy work "like "Meerman" and then make that famous." He is missing the real value! Do... (3) Create lots of content and leverage the long tail.Marketing Takeaway: Create lots of interesting content, optimize it, promote it, and you'll get a lot of SEO traffic, even if Seth does not think so. Marketing Tip of the WeekDon't obsess too much about negative feedback. Gather it, consider it, respond appropriately, and then get back to making customers and prospects happy. Dwelling on the past is a mistake. Forum FodderHubSpot's Success Customer ForumJean Wunk from All Things Jeep: "I just discovered that my blog is basically feeding the blog of other sites. Everyone these days seems to be putting up blogs, monetizing them with Google AdSense, and then just using RSS feeds to "stream" other blogs onto their pages....Any way to prevent this, is it a good thing since the links they have on their pages are often to my site. Should I add "Written by xxx at www.xxx.com" at the bottom of each blog post, and then just let it go, etc. "Closing Episode #36 - April 17th, 2009Show Length: 20 minutes, 2 secondsIntroHow to interact on Twitter: We are @karenrubin @mvolpeRemember to subscribe in iTunes!This was a BIG week for HubSpot.tv! We received a Webby Honoree and the "famous" @karenrubin was in Mashable!Mail bag@ronarden: Question for Hubspot.tv: With all the social networking tools and services out there, how do you pick what to focus on?@pwhiteatANPI: What are some tips to get executives to support & participate in blogging, tweeting, LinkedIn groups, and to "get" that it isn't playing and it's work?Doing It Right!Kadient's New Music Video by the talented @amyblack: I Need a Playbook/Sales Hero Music VideoHeadlines@Biz Visits HubSpot at Our #bizinboston Tweetup HubSpot learns that Twitter co-founder Biz Stone is in BostonHubSpot plans a Tweetup at our office before HubSpot TV with hashtag #bizinboston to try to get @biz to come and meet some folksB.Good (@B_Good_ on Twitter) joins the fun and kindly offers free sliders for the event!There was lots of conversation through the hashtag about whether companies should hold tweetups. Question: Are "Tweetups" meant to be non-commercial events? Can a company have a Tweetup? Sponsor a tweetup? Use Twitter?Britain to Use SEO to Fight TerrorismReport: Britain to Use Google Against TerroristsBritish counter terrorism agencies will train pro-western Islamic websites to flood the Internet with "approved" content to dominate search rankings and push out the anti-western content.Marketing Takeaway: Try to create more content than your competition. Domino's: It's Snot Your Father's PizzaDon't answer the door: It's Domino's Snot Supreme!Two Domino's employees post a "prank" video of them doing some horrible stuff to food.Domino's posts a video response on YouTubeVideo Prank at Domino’s Taints Brand"What we missed was the perpetual mushroom effect of viral sensations" Domino's spokesman, Tim McIntyre"We realized that when many of the comments and questions in Twitter were, 'What is Domino's doing about it' " Mr. McIntyre said. "Well, we were doing and saying things, but they weren't being covered in Twitter."Original video gets removed for "trademark" reasonsWould this have happened if there were cameras live casting every Domino's kitchen? Or would consumers at least come back quicker? Read this: How a Kitchen Window Builds Trust Through TransparencyMarketing Takeaway: Don't hire idiots. Try to embrace transparency to build trust and avoid embarrassment. Seth Godin Misses the Point of SEOHow to make money with SEOSeth says... "(1) Try to own a big word like "plumber" or (2) Try to own an easy work "like "Meerman" and then make that famous." He is missing the real value! Do... (3) Create lots of content and leverage the long tail.Marketing Takeaway: Create lots of interesting content, optimize it, promote it, and you'll get a lot of SEO traffic, even if Seth does not think so. Marketing Tip of the WeekDon't obsess too much about negative feedback. Gather it, consider it, respond appropriately, and then get back to making customers and prospects happy. Dwelling on the past is a mistake. Forum FodderHubSpot's Success Customer ForumJean Wunk from All Things Jeep: "I just discovered that my blog is basically feeding the blog of other sites. Everyone these days seems to be putting up blogs, monetizing them with Google AdSense, and then just using RSS feeds to "stream" other blogs onto their pages....Any way to prevent this, is it a good thing since the links they have on their pages are often to my site. Should I add "Written by xxx at www.xxx.com" at the bottom of each blog post, and then just let it go, etc. "Closing tag:odeo.com,2009-04-19,24470114 Sun, 19 Apr 2009 08:41:10 -0700 no Inbound Marketing - HubSpot TV Business, twitter, marketing, SEO, dominos, inbound marketing, hubspot Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/24677053-HubSpot-TV-Feedback-is-Friendly-Accept-Respond-and-Move-On Episode #36 - April 17th, 2009Show Length: 20 minutes, 2 secondsIntroHow to interact on Twitter: We are @karenrubin @mvolpeRemember to subscribe in iTunes!This was a BIG week for HubSpot.tv! We received a Webby Honoree and the "famous" @karenrubin was in Mashable!Mail bag@ronarden: Question for Hubspot.tv: With all the social networking tools and services out there, how do you pick what to focus on?@pwhiteatANPI: What are some tips to get executives to support & participate in blogging, tweeting, LinkedIn groups, and to "get" that it isn't playing and it's work?Doing It Right!Kadient's New Music Video by the talented @amyblack: I Need a Playbook/Sales Hero Music VideoHeadlines@Biz Visits HubSpot at Our #bizinboston Tweetup HubSpot learns that Twitter co-founder Biz Stone is in BostonHubSpot plans a Tweetup at our office before HubSpot TV with hashtag #bizinboston to try to get @biz to come and meet some folksB.Good (@B_Good_ on Twitter) joins the fun and kindly offers free sliders f... Episode #36 - April 17th, 2009Show Length: 20 minutes, 2 secondsIntroHow to interact on Twitter: We are @karenrubin @mvolpeRemember to subscribe in iTunes!This was a BIG week for HubSpot.tv! We received a Webby Honoree and the "famous" @karenrubin was in Mashable!Mail bag@ronarden: Question for Hubspot.tv: With all the social networking tools and services out there, how do you pick what to focus on?@pwhiteatANPI: What are some tips to get executives to support & participate in blogging, tweeting, LinkedIn groups, and to "get" that it isn't playing and it's work?Doing It Right!Kadient's New Music Video by the talented @amyblack: I Need a Playbook/Sales Hero Music VideoHeadlines@Biz Visits HubSpot at Our #bizinboston Tweetup HubSpot learns that Twitter co-founder Biz Stone is in BostonHubSpot plans a Tweetup at our office before HubSpot TV with hashtag #bizinboston to try to get @biz to come and meet some folksB.Good (@B_Good_ on Twitter) joins the fun and kindly offers free sliders for the event!There was lots of conversation through the hashtag about whether companies should hold tweetups. Question: Are "Tweetups" meant to be non-commercial events? Can a company have a Tweetup? Sponsor a tweetup? Use Twitter?Britain to Use SEO to Fight TerrorismReport: Britain to Use Google Against TerroristsBritish counter terrorism agencies will train pro-western Islamic websites to flood the Internet with "approved" content to dominate search rankings and push out the anti-western content.Marketing Takeaway: Try to create more content than your competition. Domino's: It's Snot Your Father's PizzaDon't answer the door: It's Domino's Snot Supreme!Two Domino's employees post a "prank" video of them doing some horrible stuff to food.Domino's posts a video response on YouTubeVideo Prank at Domino&#8217;s Taints Brand"What we missed was the perpetual mushroom effect of viral sensations" Domino's spokesman, Tim McIntyre"We realized that when many of the comments and questions in Twitter were, 'What is Domino's doing about it' " Mr. McIntyre said. "Well, we were doing and saying things, but they weren't being covered in Twitter."Original video gets removed for "trademark" reasonsWould this have happened if there were cameras live casting every Domino's kitchen? Or would consumers at least come back quicker? Read this: How a Kitchen Window Builds Trust Through TransparencyMarketing Takeaway: Don't hire idiots. Try to embrace transparency to build trust and avoid embarrassment. Seth Godin Misses the Point of SEOHow to make money with SEOSeth says... "(1) Try to own a big word like "plumber" or (2) Try to own an easy work "like "Meerman" and then make that famous." He is missing the real value! Do... (3) Create lots of content and leverage the long tail.Marketing Takeaway: Create lots of interesting content, optimize it, promote it, and you'll get a lot of SEO traffic, even if Seth does not think so. Marketing Tip of the WeekDon't obsess too much about negative feedback. Gather it, consider it, respond appropriately, and then get back to making customers and prospects happy. Dwelling on the past is a mistake. Forum FodderHubSpot's Success Customer ForumJean Wunk from All Things Jeep: "I just discovered that my blog is basically feeding the blog of other sites. Everyone these days seems to be putting up blogs, monetizing them with Google AdSense, and then just using RSS feeds to "stream" other blogs onto their pages....Any way to prevent this, is it a good thing since the links they have on their pages are often to my site. Should I add "Written by xxx at www.xxx.com" at the bottom of each blog post, and then just let it go, etc. "Closing Episode #36 - April 17th, 2009Show Length: 20 minutes, 2 secondsIntroHow to interact on Twitter: We are @karenrubin @mvolpeRemember to subscribe in iTunes!This was a BIG week for HubSpot.tv! We received a Webby Honoree and the "famous" @karenrubin was in Mashable!Mail bag@ronarden: Question for Hubspot.tv: With all the social networking tools and services out there, how do you pick what to focus on?@pwhiteatANPI: What are some tips to get executives to support & participate in blogging, tweeting, LinkedIn groups, and to "get" that it isn't playing and it's work?Doing It Right!Kadient's New Music Video by the talented @amyblack: I Need a Playbook/Sales Hero Music VideoHeadlines@Biz Visits HubSpot at Our #bizinboston Tweetup HubSpot learns that Twitter co-founder Biz Stone is in BostonHubSpot plans a Tweetup at our office before HubSpot TV with hashtag #bizinboston to try to get @biz to come and meet some folksB.Good (@B_Good_ on Twitter) joins the fun and kindly offers free sliders for the event!There was lots of conversation through the hashtag about whether companies should hold tweetups. Question: Are "Tweetups" meant to be non-commercial events? Can a company have a Tweetup? Sponsor a tweetup? Use Twitter?Britain to Use SEO to Fight TerrorismReport: Britain to Use Google Against TerroristsBritish counter terrorism agencies will train pro-western Islamic websites to flood the Internet with "approved" content to dominate search rankings and push out the anti-western content.Marketing Takeaway: Try to create more content than your competition. Domino's: It's Snot Your Father's PizzaDon't answer the door: It's Domino's Snot Supreme!Two Domino's employees post a "prank" video of them doing some horrible stuff to food.Domino's posts a video response on YouTubeVideo Prank at Domino&#8217;s Taints Brand"What we missed was the perpetual mushroom effect of viral sensations" Domino's spokesman, Tim McIntyre"We realized that when many of the comments and questions in Twitter were, 'What is Domino's doing about it' " Mr. McIntyre said. "Well, we were doing and saying things, but they weren't being covered in Twitter."Original video gets removed for "trademark" reasonsWould this have happened if there were cameras live casting every Domino's kitchen? Or would consumers at least come back quicker? Read this: How a Kitchen Window Builds Trust Through TransparencyMarketing Takeaway: Don't hire idiots. Try to embrace transparency to build trust and avoid embarrassment. Seth Godin Misses the Point of SEOHow to make money with SEOSeth says... "(1) Try to own a big word like "plumber" or (2) Try to own an easy work "like "Meerman" and then make that famous." He is missing the real value! Do... (3) Create lots of content and leverage the long tail.Marketing Takeaway: Create lots of interesting content, optimize it, promote it, and you'll get a lot of SEO traffic, even if Seth does not think so. Marketing Tip of the WeekDon't obsess too much about negative feedback. Gather it, consider it, respond appropriately, and then get back to making customers and prospects happy. Dwelling on the past is a mistake. Forum FodderHubSpot's Success Customer ForumJean Wunk from All Things Jeep: "I just discovered that my blog is basically feeding the blog of other sites. Everyone these days seems to be putting up blogs, monetizing them with Google AdSense, and then just using RSS feeds to "stream" other blogs onto their pages....Any way to prevent this, is it a good thing since the links they have on their pages are often to my site. Should I add "Written by xxx at www.xxx.com" at the bottom of each blog post, and then just let it go, etc. "Closing tag:odeo.com,2009-04-19,24677053 Sun, 19 Apr 2009 08:41:10 -0700 no Inbound Marketing - HubSpot TV Business, twitter, marketing, SEO, dominos, inbound marketing, hubspot Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/24440341-HubSpot-TV-Personal-Branding-and-Birthdays Episode 35 - April 10, 2009Episode Length: 21 minutes, 26 secondsIntro Interact with us on Twitter! Today, we are @karenrubin @kylejames. (Or put www.hubspot.tv in your Tweet.)Remember to subscribe in iTunes: http://itunes.hubspot.tvMailbag@KevinHignett: NFL scouts creating fake Facebook profiles (of ladies) to get access to draftee's profiles. After discussions with @susank we want to make a clarification to last weeks story about social media requiring more transparency in management. Mzinga did actually blog, tweet and publicly discuss their layoffs. A lot of our comments were meant to be more general marketing observations, and not specific to the situation at Mzinga.From HubSpot's very own West Coast correspondant, Dan Tyre: NYC church using Twitter to perform the Passion of ChristNEW SECTION: Doing it Right!Zappos Shoe MapMasters Free iPhone AppMarketing Takeaway: Create content and give it away for FREE!HeadlinesJob Seekers Find Success Though Inbound Marketing"An updated onl... Episode 35 - April 10, 2009Episode Length: 21 minutes, 26 secondsIntro Interact with us on Twitter! Today, we are @karenrubin @kylejames. (Or put www.hubspot.tv in your Tweet.)Remember to subscribe in iTunes: http://itunes.hubspot.tvMailbag@KevinHignett: NFL scouts creating fake Facebook profiles (of ladies) to get access to draftee's profiles. After discussions with @susank we want to make a clarification to last weeks story about social media requiring more transparency in management. Mzinga did actually blog, tweet and publicly discuss their layoffs. A lot of our comments were meant to be more general marketing observations, and not specific to the situation at Mzinga.From HubSpot's very own West Coast correspondant, Dan Tyre: NYC church using Twitter to perform the Passion of ChristNEW SECTION: Doing it Right!Zappos Shoe MapMasters Free iPhone AppMarketing Takeaway: Create content and give it away for FREE!HeadlinesJob Seekers Find Success Though Inbound Marketing"An updated online presence, online and in-person connection, and alignment of your assets - will all contribute to your landing that dream job."50% of laid off workers have found new jobsWhy businesses should support personal brandingMarketing Takeaway: Allow your employees to manage and promote their personal brand and you will help your company and your employees.Diggbar - Good or Evil? Digg Says Diggbar is NOT Evil, And Is Lifting Unique Visitors By 20 How to Abuse the New DiggBar for Fun and ProfitMarketing Takeaway: When using new tools, do some research and make sure they are serving YOUR purposes.How to Leverage the Facebook Stream"A Facebook member with 150 friends, for instance, engages in reciprocal conversation with only 5 people, in direct communication with 9 people, and in "stream communication" with 20 people.""The implication for advertisers is that the new design is going to be great for spreading their messages far and wide---reaching two to four times as many people!"Facebook’s Sheryl Sandberg Preaches That The Stream Will Bring Us Closer TogetherFacebook reaches 200 million usersMarketing Takeaway: Leverage the Facebook Stream by communicating with your fans and business connections frequently.Forum FodderJames Lee from TeleGlass: "Where do I find great photos for my site and blog without paying a fortune but while being sensitive to digital property rights?"Image sources for Web site / Blog? Where to go? (Success Forum) iStockphotoDreamstimeFlickr Creative CommonsMarketing Tip of the Week Leverage the tools at your disposal (like the Digg bar and Facebook stream) and your employees (through their personal branding) to create and promote amazing content.Marketing and BirthdaysFacebook Marketing: How Smart Restaurants and Bars are Using "Birthday Marketing" on Facebook Marketing Takeaway: Use your birthday and your customers birthdays to you marketing advantage. Closing Episode 35 - April 10, 2009Episode Length: 21 minutes, 26 secondsIntro Interact with us on Twitter! Today, we are @karenrubin @kylejames. (Or put www.hubspot.tv in your Tweet.)Remember to subscribe in iTunes: http://itunes.hubspot.tvMailbag@KevinHignett: NFL scouts creating fake Facebook profiles (of ladies) to get access to draftee's profiles. After discussions with @susank we want to make a clarification to last weeks story about social media requiring more transparency in management. Mzinga did actually blog, tweet and publicly discuss their layoffs. A lot of our comments were meant to be more general marketing observations, and not specific to the situation at Mzinga.From HubSpot's very own West Coast correspondant, Dan Tyre: NYC church using Twitter to perform the Passion of ChristNEW SECTION: Doing it Right!Zappos Shoe MapMasters Free iPhone AppMarketing Takeaway: Create content and give it away for FREE!HeadlinesJob Seekers Find Success Though Inbound Marketing"An updated online presence, online and in-person connection, and alignment of your assets - will all contribute to your landing that dream job."50% of laid off workers have found new jobsWhy businesses should support personal brandingMarketing Takeaway: Allow your employees to manage and promote their personal brand and you will help your company and your employees.Diggbar - Good or Evil? Digg Says Diggbar is NOT Evil, And Is Lifting Unique Visitors By 20 How to Abuse the New DiggBar for Fun and ProfitMarketing Takeaway: When using new tools, do some research and make sure they are serving YOUR purposes.How to Leverage the Facebook Stream"A Facebook member with 150 friends, for instance, engages in reciprocal conversation with only 5 people, in direct communication with 9 people, and in "stream communication" with 20 people.""The implication for advertisers is that the new design is going to be great for spreading their messages far and wide---reaching two to four times as many people!"Facebook’s Sheryl Sandberg Preaches That The Stream Will Bring Us Closer TogetherFacebook reaches 200 million usersMarketing Takeaway: Leverage the Facebook Stream by communicating with your fans and business connections frequently.Forum FodderJames Lee from TeleGlass: "Where do I find great photos for my site and blog without paying a fortune but while being sensitive to digital property rights?"Image sources for Web site / Blog? Where to go? (Success Forum) iStockphotoDreamstimeFlickr Creative CommonsMarketing Tip of the Week Leverage the tools at your disposal (like the Digg bar and Facebook stream) and your employees (through their personal branding) to create and promote amazing content.Marketing and BirthdaysFacebook Marketing: How Smart Restaurants and Bars are Using "Birthday Marketing" on Facebook Marketing Takeaway: Use your birthday and your customers birthdays to you marketing advantage. Closing tag:odeo.com,2009-04-12,24440341 Sun, 12 Apr 2009 07:32:01 -0700 no Inbound Marketing - HubSpot TV Business, Facebook, Birthday, internet marketing, Personal Branding, inbound marketing, hubspot Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/24677054-HubSpot-TV-Personal-Branding-and-Birthdays Episode 35 - April 10, 2009Episode Length: 21 minutes, 26 secondsIntro Interact with us on Twitter! Today, we are @karenrubin @kylejames. (Or put www.hubspot.tv in your Tweet.)Remember to subscribe in iTunes: http://itunes.hubspot.tvMailbag@KevinHignett: NFL scouts creating fake Facebook profiles (of ladies) to get access to draftee's profiles. After discussions with @susank we want to make a clarification to last weeks story about social media requiring more transparency in management. Mzinga did actually blog, tweet and publicly discuss their layoffs. A lot of our comments were meant to be more general marketing observations, and not specific to the situation at Mzinga.From HubSpot's very own West Coast correspondant, Dan Tyre: NYC church using Twitter to perform the Passion of ChristNEW SECTION: Doing it Right!Zappos Shoe MapMasters Free iPhone AppMarketing Takeaway: Create content and give it away for FREE!HeadlinesJob Seekers Find Success Though Inbound Marketing"An updated onl... Episode 35 - April 10, 2009Episode Length: 21 minutes, 26 secondsIntro Interact with us on Twitter! Today, we are @karenrubin @kylejames. (Or put www.hubspot.tv in your Tweet.)Remember to subscribe in iTunes: http://itunes.hubspot.tvMailbag@KevinHignett: NFL scouts creating fake Facebook profiles (of ladies) to get access to draftee's profiles. After discussions with @susank we want to make a clarification to last weeks story about social media requiring more transparency in management. Mzinga did actually blog, tweet and publicly discuss their layoffs. A lot of our comments were meant to be more general marketing observations, and not specific to the situation at Mzinga.From HubSpot's very own West Coast correspondant, Dan Tyre: NYC church using Twitter to perform the Passion of ChristNEW SECTION: Doing it Right!Zappos Shoe MapMasters Free iPhone AppMarketing Takeaway: Create content and give it away for FREE!HeadlinesJob Seekers Find Success Though Inbound Marketing"An updated online presence, online and in-person connection, and alignment of your assets - will all contribute to your landing that dream job."50% of laid off workers have found new jobsWhy businesses should support personal brandingMarketing Takeaway: Allow your employees to manage and promote their personal brand and you will help your company and your employees.Diggbar - Good or Evil? Digg Says Diggbar is NOT Evil, And Is Lifting Unique Visitors By 20 How to Abuse the New DiggBar for Fun and ProfitMarketing Takeaway: When using new tools, do some research and make sure they are serving YOUR purposes.How to Leverage the Facebook Stream"A Facebook member with 150 friends, for instance, engages in reciprocal conversation with only 5 people, in direct communication with 9 people, and in "stream communication" with 20 people.""The implication for advertisers is that the new design is going to be great for spreading their messages far and wide---reaching two to four times as many people!"Facebook&#8217;s Sheryl Sandberg Preaches That The Stream Will Bring Us Closer TogetherFacebook reaches 200 million usersMarketing Takeaway: Leverage the Facebook Stream by communicating with your fans and business connections frequently.Forum FodderJames Lee from TeleGlass: "Where do I find great photos for my site and blog without paying a fortune but while being sensitive to digital property rights?"Image sources for Web site / Blog? Where to go? (Success Forum) iStockphotoDreamstimeFlickr Creative CommonsMarketing Tip of the Week Leverage the tools at your disposal (like the Digg bar and Facebook stream) and your employees (through their personal branding) to create and promote amazing content.Marketing and BirthdaysFacebook Marketing: How Smart Restaurants and Bars are Using "Birthday Marketing" on Facebook Marketing Takeaway: Use your birthday and your customers birthdays to you marketing advantage. Closing Episode 35 - April 10, 2009Episode Length: 21 minutes, 26 secondsIntro Interact with us on Twitter! Today, we are @karenrubin @kylejames. (Or put www.hubspot.tv in your Tweet.)Remember to subscribe in iTunes: http://itunes.hubspot.tvMailbag@KevinHignett: NFL scouts creating fake Facebook profiles (of ladies) to get access to draftee's profiles. After discussions with @susank we want to make a clarification to last weeks story about social media requiring more transparency in management. Mzinga did actually blog, tweet and publicly discuss their layoffs. A lot of our comments were meant to be more general marketing observations, and not specific to the situation at Mzinga.From HubSpot's very own West Coast correspondant, Dan Tyre: NYC church using Twitter to perform the Passion of ChristNEW SECTION: Doing it Right!Zappos Shoe MapMasters Free iPhone AppMarketing Takeaway: Create content and give it away for FREE!HeadlinesJob Seekers Find Success Though Inbound Marketing"An updated online presence, online and in-person connection, and alignment of your assets - will all contribute to your landing that dream job."50% of laid off workers have found new jobsWhy businesses should support personal brandingMarketing Takeaway: Allow your employees to manage and promote their personal brand and you will help your company and your employees.Diggbar - Good or Evil? Digg Says Diggbar is NOT Evil, And Is Lifting Unique Visitors By 20 How to Abuse the New DiggBar for Fun and ProfitMarketing Takeaway: When using new tools, do some research and make sure they are serving YOUR purposes.How to Leverage the Facebook Stream"A Facebook member with 150 friends, for instance, engages in reciprocal conversation with only 5 people, in direct communication with 9 people, and in "stream communication" with 20 people.""The implication for advertisers is that the new design is going to be great for spreading their messages far and wide---reaching two to four times as many people!"Facebook&#8217;s Sheryl Sandberg Preaches That The Stream Will Bring Us Closer TogetherFacebook reaches 200 million usersMarketing Takeaway: Leverage the Facebook Stream by communicating with your fans and business connections frequently.Forum FodderJames Lee from TeleGlass: "Where do I find great photos for my site and blog without paying a fortune but while being sensitive to digital property rights?"Image sources for Web site / Blog? Where to go? (Success Forum) iStockphotoDreamstimeFlickr Creative CommonsMarketing Tip of the Week Leverage the tools at your disposal (like the Digg bar and Facebook stream) and your employees (through their personal branding) to create and promote amazing content.Marketing and BirthdaysFacebook Marketing: How Smart Restaurants and Bars are Using "Birthday Marketing" on Facebook Marketing Takeaway: Use your birthday and your customers birthdays to you marketing advantage. Closing tag:odeo.com,2009-04-12,24677054 Sun, 12 Apr 2009 07:32:01 -0700 no Inbound Marketing - HubSpot TV Business, Facebook, Birthday, internet marketing, Personal Branding, inbound marketing, hubspot Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/24677055-HubSpot-TV-Transaparent-Management-in-a-Social-Media-World-HubSpot-TV-34-April-3-2009 Episode 34 - April 3, 2009 Intro How to interact on Twitter - @karenrubin @mvolpeRemember to subscribe in iTunes - http://itunes.hubspot.tv - Leave a 5 star review!!!!MailbagSwag for 5 Star Reviews - Should we do it? @giovanni - @karenrubin asking for 5 star reviews on iTunes for http://hubspot.tv in exchange for free Hubspot schwag - Is that wise?http://twitter.com/giovanni/status/1418132217http://twitter.com/giovanni/status/1418138771http://twitter.com/giovanni/status/1418145232HeadlinesRhode Island to Broadcast Expenses via Twitterhttp://www.ri.gov/press/view/8524http://twitter.com/RITreasury/http://www.treasury.ri.gov/Marketing Takeaway: Think about what data you can share more publicly in order to promote conversation about your business.Social Media Requires More Transparent ManagementScott Kirsner - http://www.boston.com/business/technology/articles/2009/03/29/social_downsizing/?page=2"On March 19, about 40 employees - roughly 18 percent of the workforce - were terminated as ... Episode 34 - April 3, 2009 Intro How to interact on Twitter - @karenrubin @mvolpeRemember to subscribe in iTunes - http://itunes.hubspot.tv - Leave a 5 star review!!!!MailbagSwag for 5 Star Reviews - Should we do it? @giovanni - @karenrubin asking for 5 star reviews on iTunes for http://hubspot.tv in exchange for free Hubspot schwag - Is that wise?http://twitter.com/giovanni/status/1418132217http://twitter.com/giovanni/status/1418138771http://twitter.com/giovanni/status/1418145232HeadlinesRhode Island to Broadcast Expenses via Twitterhttp://www.ri.gov/press/view/8524http://twitter.com/RITreasury/http://www.treasury.ri.gov/Marketing Takeaway: Think about what data you can share more publicly in order to promote conversation about your business.Social Media Requires More Transparent ManagementScott Kirsner - http://www.boston.com/business/technology/articles/2009/03/29/social_downsizing/?page=2"On March 19, about 40 employees - roughly 18 percent of the workforce - were terminated as part of the company's second round of cuts in 2009. But what was unusual about Mzinga's situation was how widely it echoed throughout the universe of bloggers and Twitter users..."Marketing Takeaway: You need to announce changes to your company sooner and more publicly because you cannot expect to keep them private.Social Media University http://www.telegraph.co.uk/scienceandtechnology/technology/5073683/University-offers-social-media-degree-about-Facebook-Twitter-and-Bebo.html"It's not for freaks or IT geeks, the tools learnt on this course will be accessible to many people. During the course we will consider what people can do on Facebook and Twitter, and how they can be used for communication and marketing purposes."Marketing Takeaway: Universities are recognizing that inbound marketing will be more prevalent in business in the near future. You need to start learning about it and using it.Microsoft Gearing up to Launch Kumo.comhttp://www.btobonline.com/apps/pbcs.dll/article?AID=/20090402/FREE/904029995/1078"Planning an "estimated $80 million to $100 million integrated campaign, including TV, print, online and radio"Marketing Takeaway: For now, focus your efforts on Google but keep watching HubSpot TV to see how/it/when the social engine landscape changes.Marketing Tip of the Week Pick one element of your business and be more transparent about it to the public and your company.Forum Fodder Sam Ruback from FlashPoint Development (http://www.flashpointdevelopment.com/)How should I manage my internet marketing / sales time? To expand... When I started my blog I was spending several hours everyday reading, commenting, writing, promoting content. Then it started working, now i spend those hours talking to potential clients, meeting with them and "selling them". These days I have very little time to spend on the blog / website / seo because it is working. So that is good but I have concerns about the future lead pipeline given my time constraints and my desire to start bringing in additional content (interviews, videos, etc.). Any thoughts?Closing Episode 34 - April 3, 2009 Intro How to interact on Twitter - @karenrubin @mvolpeRemember to subscribe in iTunes - http://itunes.hubspot.tv - Leave a 5 star review!!!!MailbagSwag for 5 Star Reviews - Should we do it? @giovanni - @karenrubin asking for 5 star reviews on iTunes for http://hubspot.tv in exchange for free Hubspot schwag - Is that wise?http://twitter.com/giovanni/status/1418132217http://twitter.com/giovanni/status/1418138771http://twitter.com/giovanni/status/1418145232HeadlinesRhode Island to Broadcast Expenses via Twitterhttp://www.ri.gov/press/view/8524http://twitter.com/RITreasury/http://www.treasury.ri.gov/Marketing Takeaway: Think about what data you can share more publicly in order to promote conversation about your business.Social Media Requires More Transparent ManagementScott Kirsner - http://www.boston.com/business/technology/articles/2009/03/29/social_downsizing/?page=2"On March 19, about 40 employees - roughly 18 percent of the workforce - were terminated as part of the company's second round of cuts in 2009. But what was unusual about Mzinga's situation was how widely it echoed throughout the universe of bloggers and Twitter users..."Marketing Takeaway: You need to announce changes to your company sooner and more publicly because you cannot expect to keep them private.Social Media University http://www.telegraph.co.uk/scienceandtechnology/technology/5073683/University-offers-social-media-degree-about-Facebook-Twitter-and-Bebo.html"It's not for freaks or IT geeks, the tools learnt on this course will be accessible to many people. During the course we will consider what people can do on Facebook and Twitter, and how they can be used for communication and marketing purposes."Marketing Takeaway: Universities are recognizing that inbound marketing will be more prevalent in business in the near future. You need to start learning about it and using it.Microsoft Gearing up to Launch Kumo.comhttp://www.btobonline.com/apps/pbcs.dll/article?AID=/20090402/FREE/904029995/1078"Planning an "estimated $80 million to $100 million integrated campaign, including TV, print, online and radio"Marketing Takeaway: For now, focus your efforts on Google but keep watching HubSpot TV to see how/it/when the social engine landscape changes.Marketing Tip of the Week Pick one element of your business and be more transparent about it to the public and your company.Forum Fodder Sam Ruback from FlashPoint Development (http://www.flashpointdevelopment.com/)How should I manage my internet marketing / sales time? To expand... When I started my blog I was spending several hours everyday reading, commenting, writing, promoting content. Then it started working, now i spend those hours talking to potential clients, meeting with them and "selling them". These days I have very little time to spend on the blog / website / seo because it is working. So that is good but I have concerns about the future lead pipeline given my time constraints and my desire to start bringing in additional content (interviews, videos, etc.). Any thoughts?Closing tag:odeo.com,2009-04-04,24677055 Sat, 04 Apr 2009 05:20:19 -0700 no Inbound Marketing - HubSpot TV podcast, Business, video, marketing, social media, inbound marketing, hubspot, Mike Volpe, karen rubin Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/24411612-Transaparent-Management-in-a-Social-Media-World-HubSpot-TV-34-April-3-2009 Episode 34 - April 3, 2009 Intro How to interact on Twitter - @karenrubin @mvolpeRemember to subscribe in iTunes - http://itunes.hubspot.tv - Leave a 5 star review!!!!MailbagSwag for 5 Star Reviews - Should we do it? @giovanni - @karenrubin asking for 5 star reviews on iTunes for http://hubspot.tv in exchange for free Hubspot schwag - Is that wise?http://twitter.com/giovanni/status/1418132217http://twitter.com/giovanni/status/1418138771http://twitter.com/giovanni/status/1418145232HeadlinesRhode Island to Broadcast Expenses via Twitterhttp://www.ri.gov/press/view/8524http://twitter.com/RITreasury/http://www.treasury.ri.gov/Marketing Takeaway: Think about what data you can share more publicly in order to promote conversation about your business.Social Media Requires More Transparent ManagementScott Kirsner - http://www.boston.com/business/technology/articles/2009/03/29/social_downsizing/?page=2"On March 19, about 40 employees - roughly 18 percent of the workforce - were terminated as ... Episode 34 - April 3, 2009 Intro How to interact on Twitter - @karenrubin @mvolpeRemember to subscribe in iTunes - http://itunes.hubspot.tv - Leave a 5 star review!!!!MailbagSwag for 5 Star Reviews - Should we do it? @giovanni - @karenrubin asking for 5 star reviews on iTunes for http://hubspot.tv in exchange for free Hubspot schwag - Is that wise?http://twitter.com/giovanni/status/1418132217http://twitter.com/giovanni/status/1418138771http://twitter.com/giovanni/status/1418145232HeadlinesRhode Island to Broadcast Expenses via Twitterhttp://www.ri.gov/press/view/8524http://twitter.com/RITreasury/http://www.treasury.ri.gov/Marketing Takeaway: Think about what data you can share more publicly in order to promote conversation about your business.Social Media Requires More Transparent ManagementScott Kirsner - http://www.boston.com/business/technology/articles/2009/03/29/social_downsizing/?page=2"On March 19, about 40 employees - roughly 18 percent of the workforce - were terminated as part of the company's second round of cuts in 2009. But what was unusual about Mzinga's situation was how widely it echoed throughout the universe of bloggers and Twitter users..."Marketing Takeaway: You need to announce changes to your company sooner and more publicly because you cannot expect to keep them private.Social Media University http://www.telegraph.co.uk/scienceandtechnology/technology/5073683/University-offers-social-media-degree-about-Facebook-Twitter-and-Bebo.html"It's not for freaks or IT geeks, the tools learnt on this course will be accessible to many people. During the course we will consider what people can do on Facebook and Twitter, and how they can be used for communication and marketing purposes."Marketing Takeaway: Universities are recognizing that inbound marketing will be more prevalent in business in the near future. You need to start learning about it and using it.Microsoft Gearing up to Launch Kumo.comhttp://www.btobonline.com/apps/pbcs.dll/article?AID=/20090402/FREE/904029995/1078"Planning an "estimated $80 million to $100 million integrated campaign, including TV, print, online and radio"Marketing Takeaway: For now, focus your efforts on Google but keep watching HubSpot TV to see how/it/when the social engine landscape changes.Marketing Tip of the Week Pick one element of your business and be more transparent about it to the public and your company.Forum Fodder Sam Ruback from FlashPoint Development (http://www.flashpointdevelopment.com/)How should I manage my internet marketing / sales time? To expand... When I started my blog I was spending several hours everyday reading, commenting, writing, promoting content. Then it started working, now i spend those hours talking to potential clients, meeting with them and "selling them". These days I have very little time to spend on the blog / website / seo because it is working. So that is good but I have concerns about the future lead pipeline given my time constraints and my desire to start bringing in additional content (interviews, videos, etc.). Any thoughts?Closing Episode 34 - April 3, 2009 Intro How to interact on Twitter - @karenrubin @mvolpeRemember to subscribe in iTunes - http://itunes.hubspot.tv - Leave a 5 star review!!!!MailbagSwag for 5 Star Reviews - Should we do it? @giovanni - @karenrubin asking for 5 star reviews on iTunes for http://hubspot.tv in exchange for free Hubspot schwag - Is that wise?http://twitter.com/giovanni/status/1418132217http://twitter.com/giovanni/status/1418138771http://twitter.com/giovanni/status/1418145232HeadlinesRhode Island to Broadcast Expenses via Twitterhttp://www.ri.gov/press/view/8524http://twitter.com/RITreasury/http://www.treasury.ri.gov/Marketing Takeaway: Think about what data you can share more publicly in order to promote conversation about your business.Social Media Requires More Transparent ManagementScott Kirsner - http://www.boston.com/business/technology/articles/2009/03/29/social_downsizing/?page=2"On March 19, about 40 employees - roughly 18 percent of the workforce - were terminated as part of the company's second round of cuts in 2009. But what was unusual about Mzinga's situation was how widely it echoed throughout the universe of bloggers and Twitter users..."Marketing Takeaway: You need to announce changes to your company sooner and more publicly because you cannot expect to keep them private.Social Media University http://www.telegraph.co.uk/scienceandtechnology/technology/5073683/University-offers-social-media-degree-about-Facebook-Twitter-and-Bebo.html"It's not for freaks or IT geeks, the tools learnt on this course will be accessible to many people. During the course we will consider what people can do on Facebook and Twitter, and how they can be used for communication and marketing purposes."Marketing Takeaway: Universities are recognizing that inbound marketing will be more prevalent in business in the near future. You need to start learning about it and using it.Microsoft Gearing up to Launch Kumo.comhttp://www.btobonline.com/apps/pbcs.dll/article?AID=/20090402/FREE/904029995/1078"Planning an "estimated $80 million to $100 million integrated campaign, including TV, print, online and radio"Marketing Takeaway: For now, focus your efforts on Google but keep watching HubSpot TV to see how/it/when the social engine landscape changes.Marketing Tip of the Week Pick one element of your business and be more transparent about it to the public and your company.Forum Fodder Sam Ruback from FlashPoint Development (http://www.flashpointdevelopment.com/)How should I manage my internet marketing / sales time? To expand... When I started my blog I was spending several hours everyday reading, commenting, writing, promoting content. Then it started working, now i spend those hours talking to potential clients, meeting with them and "selling them". These days I have very little time to spend on the blog / website / seo because it is working. So that is good but I have concerns about the future lead pipeline given my time constraints and my desire to start bringing in additional content (interviews, videos, etc.). Any thoughts?Closing tag:odeo.com,2009-04-04,24411612 Sat, 04 Apr 2009 05:20:19 -0700 no Inbound Marketing - HubSpot TV podcast, Business, video, marketing, social media, inbound marketing, hubspot, Mike Volpe, karen rubin Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/24491746-HubSpot-TV-Transaparent-Management-in-a-Social-Media-World-HubSpot-TV-34-April-3-2009 Episode 34 - April 3, 2009 Intro How to interact on Twitter - @karenrubin @mvolpeRemember to subscribe in iTunes - http://itunes.hubspot.tv - Leave a 5 star review!!!!MailbagSwag for 5 Star Reviews - Should we do it? @giovanni - @karenrubin asking for 5 star reviews on iTunes for http://hubspot.tv in exchange for free Hubspot schwag - Is that wise?http://twitter.com/giovanni/status/1418132217http://twitter.com/giovanni/status/1418138771http://twitter.com/giovanni/status/1418145232HeadlinesRhode Island to Broadcast Expenses via Twitterhttp://www.ri.gov/press/view/8524http://twitter.com/RITreasury/http://www.treasury.ri.gov/Marketing Takeaway: Think about what data you can share more publicly in order to promote conversation about your business.Social Media Requires More Transparent ManagementScott Kirsner - http://www.boston.com/business/technology/articles/2009/03/29/social_downsizing/?page=2"On March 19, about 40 employees - roughly 18 percent of the workforce - were terminated as ... Episode 34 - April 3, 2009 Intro How to interact on Twitter - @karenrubin @mvolpeRemember to subscribe in iTunes - http://itunes.hubspot.tv - Leave a 5 star review!!!!MailbagSwag for 5 Star Reviews - Should we do it? @giovanni - @karenrubin asking for 5 star reviews on iTunes for http://hubspot.tv in exchange for free Hubspot schwag - Is that wise?http://twitter.com/giovanni/status/1418132217http://twitter.com/giovanni/status/1418138771http://twitter.com/giovanni/status/1418145232HeadlinesRhode Island to Broadcast Expenses via Twitterhttp://www.ri.gov/press/view/8524http://twitter.com/RITreasury/http://www.treasury.ri.gov/Marketing Takeaway: Think about what data you can share more publicly in order to promote conversation about your business.Social Media Requires More Transparent ManagementScott Kirsner - http://www.boston.com/business/technology/articles/2009/03/29/social_downsizing/?page=2"On March 19, about 40 employees - roughly 18 percent of the workforce - were terminated as part of the company's second round of cuts in 2009. But what was unusual about Mzinga's situation was how widely it echoed throughout the universe of bloggers and Twitter users..."Marketing Takeaway: You need to announce changes to your company sooner and more publicly because you cannot expect to keep them private.Social Media University http://www.telegraph.co.uk/scienceandtechnology/technology/5073683/University-offers-social-media-degree-about-Facebook-Twitter-and-Bebo.html"It's not for freaks or IT geeks, the tools learnt on this course will be accessible to many people. During the course we will consider what people can do on Facebook and Twitter, and how they can be used for communication and marketing purposes."Marketing Takeaway: Universities are recognizing that inbound marketing will be more prevalent in business in the near future. You need to start learning about it and using it.Microsoft Gearing up to Launch Kumo.comhttp://www.btobonline.com/apps/pbcs.dll/article?AID=/20090402/FREE/904029995/1078"Planning an "estimated $80 million to $100 million integrated campaign, including TV, print, online and radio"Marketing Takeaway: For now, focus your efforts on Google but keep watching HubSpot TV to see how/it/when the social engine landscape changes.Marketing Tip of the Week Pick one element of your business and be more transparent about it to the public and your company.Forum Fodder Sam Ruback from FlashPoint Development (http://www.flashpointdevelopment.com/)How should I manage my internet marketing / sales time? To expand... When I started my blog I was spending several hours everyday reading, commenting, writing, promoting content. Then it started working, now i spend those hours talking to potential clients, meeting with them and "selling them". These days I have very little time to spend on the blog / website / seo because it is working. So that is good but I have concerns about the future lead pipeline given my time constraints and my desire to start bringing in additional content (interviews, videos, etc.). Any thoughts?Closing Episode 34 - April 3, 2009 Intro How to interact on Twitter - @karenrubin @mvolpeRemember to subscribe in iTunes - http://itunes.hubspot.tv - Leave a 5 star review!!!!MailbagSwag for 5 Star Reviews - Should we do it? @giovanni - @karenrubin asking for 5 star reviews on iTunes for http://hubspot.tv in exchange for free Hubspot schwag - Is that wise?http://twitter.com/giovanni/status/1418132217http://twitter.com/giovanni/status/1418138771http://twitter.com/giovanni/status/1418145232HeadlinesRhode Island to Broadcast Expenses via Twitterhttp://www.ri.gov/press/view/8524http://twitter.com/RITreasury/http://www.treasury.ri.gov/Marketing Takeaway: Think about what data you can share more publicly in order to promote conversation about your business.Social Media Requires More Transparent ManagementScott Kirsner - http://www.boston.com/business/technology/articles/2009/03/29/social_downsizing/?page=2"On March 19, about 40 employees - roughly 18 percent of the workforce - were terminated as part of the company's second round of cuts in 2009. But what was unusual about Mzinga's situation was how widely it echoed throughout the universe of bloggers and Twitter users..."Marketing Takeaway: You need to announce changes to your company sooner and more publicly because you cannot expect to keep them private.Social Media University http://www.telegraph.co.uk/scienceandtechnology/technology/5073683/University-offers-social-media-degree-about-Facebook-Twitter-and-Bebo.html"It's not for freaks or IT geeks, the tools learnt on this course will be accessible to many people. During the course we will consider what people can do on Facebook and Twitter, and how they can be used for communication and marketing purposes."Marketing Takeaway: Universities are recognizing that inbound marketing will be more prevalent in business in the near future. You need to start learning about it and using it.Microsoft Gearing up to Launch Kumo.comhttp://www.btobonline.com/apps/pbcs.dll/article?AID=/20090402/FREE/904029995/1078"Planning an "estimated $80 million to $100 million integrated campaign, including TV, print, online and radio"Marketing Takeaway: For now, focus your efforts on Google but keep watching HubSpot TV to see how/it/when the social engine landscape changes.Marketing Tip of the Week Pick one element of your business and be more transparent about it to the public and your company.Forum Fodder Sam Ruback from FlashPoint Development (http://www.flashpointdevelopment.com/)How should I manage my internet marketing / sales time? To expand... When I started my blog I was spending several hours everyday reading, commenting, writing, promoting content. Then it started working, now i spend those hours talking to potential clients, meeting with them and "selling them". These days I have very little time to spend on the blog / website / seo because it is working. So that is good but I have concerns about the future lead pipeline given my time constraints and my desire to start bringing in additional content (interviews, videos, etc.). Any thoughts?Closing tag:odeo.com,2009-04-04,24491746 Sat, 04 Apr 2009 05:20:19 -0700 no Inbound Marketing - HubSpot TV podcast, Business, video, marketing, social media, inbound marketing, hubspot, Mike Volpe, karen rubin Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/24677066-HubSpot-TV-Marketing-March-Madness Episode 33 - March 27, 2009Episode Length: 19 minutes, 9 seconds IntroHow to interact on Twitter: @karenrubin & @kylejamesRemember to subscribe in iTunes - http://itunes.hubspot.tv: Feel free to leave a 5 star review!Mailbag@thatrobguy: "Many SEO experts believe that links from .edu domains are very influential. Their value comes in part because they're tough to get--most educational institutions carefully manage the content that gets posted to their sites. However, there's one easy way to get a link on an edu site - alumni directories. I set up profiles on my undergraduate and graduate school alumni directories and was able to put a link up to my company's awesome baby gifts, That Baby DVD and CD."HeadlinesNCAA Basketball and MarketingMarch Madness: CBSSports.com Draws 4.8 Million Uniques During First Three DaysMarketing Madness - Official ladder of the tournamentSocial Media Madness - The Final FourThe Final Four: College Web Stylejameskm03's march-madness Bookmarks2008 POSTSEASON... Episode 33 - March 27, 2009Episode Length: 19 minutes, 9 seconds IntroHow to interact on Twitter: @karenrubin & @kylejamesRemember to subscribe in iTunes - http://itunes.hubspot.tv: Feel free to leave a 5 star review!Mailbag@thatrobguy: "Many SEO experts believe that links from .edu domains are very influential. Their value comes in part because they're tough to get--most educational institutions carefully manage the content that gets posted to their sites. However, there's one easy way to get a link on an edu site - alumni directories. I set up profiles on my undergraduate and graduate school alumni directories and was able to put a link up to my company's awesome baby gifts, That Baby DVD and CD."HeadlinesNCAA Basketball and MarketingMarch Madness: CBSSports.com Draws 4.8 Million Uniques During First Three DaysMarketing Madness - Official ladder of the tournamentSocial Media Madness - The Final FourThe Final Four: College Web Stylejameskm03's march-madness Bookmarks2008 POSTSEASON SPORTS NATIONAL TV AD SPENDING Pro football: $748 million NCAA men's basketball: $643 million Pro basketball: $330 million Pro baseball: $326 million College football bowls: $250 millionObama did a bracket how about your CEO?Estimated $600 Million in illegal gambling last year on tournamentViewership on demand up 60% (5.6 million unique visitors)6.5 million total hours of video and audio consumed thus far, a 71% increase over 2008 figures.Marketing Takeaway: Looks for excuses to make creative content when the whole country is watching.Toys'R'Us Botches Acquisition of Toys.coToysRUs loses SEO ranking with new purchaseMarketing Takeaway: 301 Redirect is a PERMANENT redirect, like telling the USPS you are moving. Make sure you use 301s wisely.Fortune 500 Flunks SEO TestFortune 500 flunks organic search effortsMarketing Takeaway: There are lots of opportunities to rank organically for keywords that Fortune 500 companies are missing. PimpThisBum.comPimpThisBum.com employs irony on homeless man's behalfRaised $50,000!YouTube Channel with lots of videos; Alcohol Rehab by Sunray and flight by Southwest AirlinesMarketing Takeaway: If a bum can use the internet to market then so can you!Marketing Takeaway: Don't be afraid to help people... people are inherently good and charity is great brand awareness.Social Media for Social Change (SM4SC)/ @sm4scnyc: Combines online and offline initiatives to help deserving charities. EVENT: Friday April 3, Roger Smith Hotel in NYC. Buy tickets to support City Harvest. Marketing Tip of The Week: Create some interesting, relevant content around the NCAA basketball tournament and leverage the 5.6 million unique viewers.Forum FodderJames Lee from TeleGlass National: "Does replying to blogs enhance your SEO? Is the reason to leave comments link building?"Why Leaving Blog Comments is Not a Link Building StrategyHow to Graduate Link Building High SchoolClosing Episode 33 - March 27, 2009Episode Length: 19 minutes, 9 seconds IntroHow to interact on Twitter: @karenrubin & @kylejamesRemember to subscribe in iTunes - http://itunes.hubspot.tv: Feel free to leave a 5 star review!Mailbag@thatrobguy: "Many SEO experts believe that links from .edu domains are very influential. Their value comes in part because they're tough to get--most educational institutions carefully manage the content that gets posted to their sites. However, there's one easy way to get a link on an edu site - alumni directories. I set up profiles on my undergraduate and graduate school alumni directories and was able to put a link up to my company's awesome baby gifts, That Baby DVD and CD."HeadlinesNCAA Basketball and MarketingMarch Madness: CBSSports.com Draws 4.8 Million Uniques During First Three DaysMarketing Madness - Official ladder of the tournamentSocial Media Madness - The Final FourThe Final Four: College Web Stylejameskm03's march-madness Bookmarks2008 POSTSEASON SPORTS NATIONAL TV AD SPENDING Pro football: $748 million NCAA men's basketball: $643 million Pro basketball: $330 million Pro baseball: $326 million College football bowls: $250 millionObama did a bracket how about your CEO?Estimated $600 Million in illegal gambling last year on tournamentViewership on demand up 60% (5.6 million unique visitors)6.5 million total hours of video and audio consumed thus far, a 71% increase over 2008 figures.Marketing Takeaway: Looks for excuses to make creative content when the whole country is watching.Toys'R'Us Botches Acquisition of Toys.coToysRUs loses SEO ranking with new purchaseMarketing Takeaway: 301 Redirect is a PERMANENT redirect, like telling the USPS you are moving. Make sure you use 301s wisely.Fortune 500 Flunks SEO TestFortune 500 flunks organic search effortsMarketing Takeaway: There are lots of opportunities to rank organically for keywords that Fortune 500 companies are missing. PimpThisBum.comPimpThisBum.com employs irony on homeless man's behalfRaised $50,000!YouTube Channel with lots of videos; Alcohol Rehab by Sunray and flight by Southwest AirlinesMarketing Takeaway: If a bum can use the internet to market then so can you!Marketing Takeaway: Don't be afraid to help people... people are inherently good and charity is great brand awareness.Social Media for Social Change (SM4SC)/ @sm4scnyc: Combines online and offline initiatives to help deserving charities. EVENT: Friday April 3, Roger Smith Hotel in NYC. Buy tickets to support City Harvest. Marketing Tip of The Week: Create some interesting, relevant content around the NCAA basketball tournament and leverage the 5.6 million unique viewers.Forum FodderJames Lee from TeleGlass National: "Does replying to blogs enhance your SEO? Is the reason to leave comments link building?"Why Leaving Blog Comments is Not a Link Building StrategyHow to Graduate Link Building High SchoolClosing tag:odeo.com,2009-03-27,24677066 Fri, 27 Mar 2009 18:05:43 -0700 no Inbound Marketing - HubSpot TV Business, marketing, SEO, march madness, inbound marketing, hubspot, internet matketing Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/24377561-HubSpot-TV-Marketing-March-Madness Episode 33 - March 27, 2009Episode Length: 19 minutes, 9 seconds IntroHow to interact on Twitter: @karenrubin & @kylejamesRemember to subscribe in iTunes - http://itunes.hubspot.tv: Feel free to leave a 5 star review!Mailbag@thatrobguy: "Many SEO experts believe that links from .edu domains are very influential. Their value comes in part because they're tough to get--most educational institutions carefully manage the content that gets posted to their sites. However, there's one easy way to get a link on an edu site - alumni directories. I set up profiles on my undergraduate and graduate school alumni directories and was able to put a link up to my company's awesome baby gifts, That Baby DVD and CD."HeadlinesNCAA Basketball and MarketingMarch Madness: CBSSports.com Draws 4.8 Million Uniques During First Three DaysMarketing Madness - Official ladder of the tournamentSocial Media Madness - The Final FourThe Final Four: College Web Stylejameskm03's march-madness Bookmarks2008 POSTSEASON... Episode 33 - March 27, 2009Episode Length: 19 minutes, 9 seconds IntroHow to interact on Twitter: @karenrubin & @kylejamesRemember to subscribe in iTunes - http://itunes.hubspot.tv: Feel free to leave a 5 star review!Mailbag@thatrobguy: "Many SEO experts believe that links from .edu domains are very influential. Their value comes in part because they're tough to get--most educational institutions carefully manage the content that gets posted to their sites. However, there's one easy way to get a link on an edu site - alumni directories. I set up profiles on my undergraduate and graduate school alumni directories and was able to put a link up to my company's awesome baby gifts, That Baby DVD and CD."HeadlinesNCAA Basketball and MarketingMarch Madness: CBSSports.com Draws 4.8 Million Uniques During First Three DaysMarketing Madness - Official ladder of the tournamentSocial Media Madness - The Final FourThe Final Four: College Web Stylejameskm03's march-madness Bookmarks2008 POSTSEASON SPORTS NATIONAL TV AD SPENDING Pro football: $748 million NCAA men's basketball: $643 million Pro basketball: $330 million Pro baseball: $326 million College football bowls: $250 millionObama did a bracket how about your CEO?Estimated $600 Million in illegal gambling last year on tournamentViewership on demand up 60% (5.6 million unique visitors)6.5 million total hours of video and audio consumed thus far, a 71% increase over 2008 figures.Marketing Takeaway: Looks for excuses to make creative content when the whole country is watching.Toys'R'Us Botches Acquisition of Toys.coToysRUs loses SEO ranking with new purchaseMarketing Takeaway: 301 Redirect is a PERMANENT redirect, like telling the USPS you are moving. Make sure you use 301s wisely.Fortune 500 Flunks SEO TestFortune 500 flunks organic search effortsMarketing Takeaway: There are lots of opportunities to rank organically for keywords that Fortune 500 companies are missing. PimpThisBum.comPimpThisBum.com employs irony on homeless man's behalfRaised $50,000!YouTube Channel with lots of videos; Alcohol Rehab by Sunray and flight by Southwest AirlinesMarketing Takeaway: If a bum can use the internet to market then so can you!Marketing Takeaway: Don't be afraid to help people... people are inherently good and charity is great brand awareness.Social Media for Social Change (SM4SC)/ @sm4scnyc: Combines online and offline initiatives to help deserving charities. EVENT: Friday April 3, Roger Smith Hotel in NYC. Buy tickets to support City Harvest. Marketing Tip of The Week: Create some interesting, relevant content around the NCAA basketball tournament and leverage the 5.6 million unique viewers.Forum FodderJames Lee from TeleGlass National: "Does replying to blogs enhance your SEO? Is the reason to leave comments link building?"Why Leaving Blog Comments is Not a Link Building StrategyHow to Graduate Link Building High SchoolClosing Episode 33 - March 27, 2009Episode Length: 19 minutes, 9 seconds IntroHow to interact on Twitter: @karenrubin & @kylejamesRemember to subscribe in iTunes - http://itunes.hubspot.tv: Feel free to leave a 5 star review!Mailbag@thatrobguy: "Many SEO experts believe that links from .edu domains are very influential. Their value comes in part because they're tough to get--most educational institutions carefully manage the content that gets posted to their sites. However, there's one easy way to get a link on an edu site - alumni directories. I set up profiles on my undergraduate and graduate school alumni directories and was able to put a link up to my company's awesome baby gifts, That Baby DVD and CD."HeadlinesNCAA Basketball and MarketingMarch Madness: CBSSports.com Draws 4.8 Million Uniques During First Three DaysMarketing Madness - Official ladder of the tournamentSocial Media Madness - The Final FourThe Final Four: College Web Stylejameskm03's march-madness Bookmarks2008 POSTSEASON SPORTS NATIONAL TV AD SPENDING Pro football: $748 million NCAA men's basketball: $643 million Pro basketball: $330 million Pro baseball: $326 million College football bowls: $250 millionObama did a bracket how about your CEO?Estimated $600 Million in illegal gambling last year on tournamentViewership on demand up 60% (5.6 million unique visitors)6.5 million total hours of video and audio consumed thus far, a 71% increase over 2008 figures.Marketing Takeaway: Looks for excuses to make creative content when the whole country is watching.Toys'R'Us Botches Acquisition of Toys.coToysRUs loses SEO ranking with new purchaseMarketing Takeaway: 301 Redirect is a PERMANENT redirect, like telling the USPS you are moving. Make sure you use 301s wisely.Fortune 500 Flunks SEO TestFortune 500 flunks organic search effortsMarketing Takeaway: There are lots of opportunities to rank organically for keywords that Fortune 500 companies are missing. PimpThisBum.comPimpThisBum.com employs irony on homeless man's behalfRaised $50,000!YouTube Channel with lots of videos; Alcohol Rehab by Sunray and flight by Southwest AirlinesMarketing Takeaway: If a bum can use the internet to market then so can you!Marketing Takeaway: Don't be afraid to help people... people are inherently good and charity is great brand awareness.Social Media for Social Change (SM4SC)/ @sm4scnyc: Combines online and offline initiatives to help deserving charities. EVENT: Friday April 3, Roger Smith Hotel in NYC. Buy tickets to support City Harvest. Marketing Tip of The Week: Create some interesting, relevant content around the NCAA basketball tournament and leverage the 5.6 million unique viewers.Forum FodderJames Lee from TeleGlass National: "Does replying to blogs enhance your SEO? Is the reason to leave comments link building?"Why Leaving Blog Comments is Not a Link Building StrategyHow to Graduate Link Building High SchoolClosing tag:odeo.com,2009-03-27,24377561 Fri, 27 Mar 2009 18:05:43 -0700 no Inbound Marketing - HubSpot TV Business, marketing, SEO, march madness, inbound marketing, hubspot, internet matketing Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/24339356-HubSpot-TV-Go-Public-on-Facebook Episode 32 - March 20, 2008Show Legnth: 19 minutes, 54 secondsIntroHow to interact on Twitter: @karenrubin and @mvolpeRemember to subscribe in iTunes. Leave a 5 star review!Inbound Marketing Summit special ticket giveway (San Francisco Event: April 28-29, 2009) Competition Rules: Write a blog post about your favorite example of inbound marketing! (Read Karen's example.) In that blog post, you must link to HubSpot TV and the IMS. Make sure we can find you!MailbagFrom Certified Business Moms in their 5 star iTunes review: "It is now a requirement for everyone at Certified Business Moms to watch the weekly HubSpot TV Show. This is the one and only useful resource we have found about online marketing to date. It would be a waste fo your company's time not to watch this weekly podcast!" Headlines SEO for Flash? Adobe Introduces Flash Info Site for SEO’s Adobe is working with the search engines to make flash more SEO friendly.Recently launched the Search Engine Optimization Technology Cen... Episode 32 - March 20, 2008Show Legnth: 19 minutes, 54 secondsIntroHow to interact on Twitter: @karenrubin and @mvolpeRemember to subscribe in iTunes. Leave a 5 star review!Inbound Marketing Summit special ticket giveway (San Francisco Event: April 28-29, 2009) Competition Rules: Write a blog post about your favorite example of inbound marketing! (Read Karen's example.) In that blog post, you must link to HubSpot TV and the IMS. Make sure we can find you!MailbagFrom Certified Business Moms in their 5 star iTunes review: "It is now a requirement for everyone at Certified Business Moms to watch the weekly HubSpot TV Show. This is the one and only useful resource we have found about online marketing to date. It would be a waste fo your company's time not to watch this weekly podcast!" Headlines SEO for Flash? Adobe Introduces Flash Info Site for SEO’s Adobe is working with the search engines to make flash more SEO friendly.Recently launched the Search Engine Optimization Technology Center.Marketing Takeaway: This does not mean you should run should run out and build your new site in flash! The fact they need a website to explain the issue is a bad omen. Alienating customers with emailMany e-mail campaigns alienate customers31% of e-commerce companies added customers to their e-mail list without asking them first.Marketing Takeaway: Treat others' inboxes as you would like yours to be treated.Facebook goes PublicFacebook: Privacy Now OptionalMarketing Takeaway: As a business, your facebook profile SHOULD BE PUBLIC!Facebook Beats Google in Steering Niche TrafficFacebook beats Google in steering niche trafficPerezHilton.com (celebrity blog) garnered 8.85% of its visitors from Face­book and 7.29% of the traffic from Google, according to Hitwise.For HubSpot, if you add up all the free traffic from Facebook, LinkedIn and Twitter, it is about 50% of the traffic volume from Google organic search.Due to news content vs. evergreen content?Marketing Takeaway: Inbound marketing is more than SEO. Publishing content through a blog and then promoting that content in social media is critical to success.Marketing Tip of the Week - Set your Facebook profile to public!Forum FodderCalvin Cox, Styleapple: "What is appropriate to Include In My LinkedIn Group Newsletter? Should I promote my business? Is there a protocol to effectively use my LinkedIn group newsletter to promote and grow my business but at the same time add value to the group?"Establish yourself as the go to expert.Cover the whole industry and make it relevant for your readers.Closing Episode 32 - March 20, 2008Show Legnth: 19 minutes, 54 secondsIntroHow to interact on Twitter: @karenrubin and @mvolpeRemember to subscribe in iTunes. Leave a 5 star review!Inbound Marketing Summit special ticket giveway (San Francisco Event: April 28-29, 2009) Competition Rules: Write a blog post about your favorite example of inbound marketing! (Read Karen's example.) In that blog post, you must link to HubSpot TV and the IMS. Make sure we can find you!MailbagFrom Certified Business Moms in their 5 star iTunes review: "It is now a requirement for everyone at Certified Business Moms to watch the weekly HubSpot TV Show. This is the one and only useful resource we have found about online marketing to date. It would be a waste fo your company's time not to watch this weekly podcast!" Headlines SEO for Flash? Adobe Introduces Flash Info Site for SEO’s Adobe is working with the search engines to make flash more SEO friendly.Recently launched the Search Engine Optimization Technology Center.Marketing Takeaway: This does not mean you should run should run out and build your new site in flash! The fact they need a website to explain the issue is a bad omen. Alienating customers with emailMany e-mail campaigns alienate customers31% of e-commerce companies added customers to their e-mail list without asking them first.Marketing Takeaway: Treat others' inboxes as you would like yours to be treated.Facebook goes PublicFacebook: Privacy Now OptionalMarketing Takeaway: As a business, your facebook profile SHOULD BE PUBLIC!Facebook Beats Google in Steering Niche TrafficFacebook beats Google in steering niche trafficPerezHilton.com (celebrity blog) garnered 8.85% of its visitors from Face­book and 7.29% of the traffic from Google, according to Hitwise.For HubSpot, if you add up all the free traffic from Facebook, LinkedIn and Twitter, it is about 50% of the traffic volume from Google organic search.Due to news content vs. evergreen content?Marketing Takeaway: Inbound marketing is more than SEO. Publishing content through a blog and then promoting that content in social media is critical to success.Marketing Tip of the Week - Set your Facebook profile to public!Forum FodderCalvin Cox, Styleapple: "What is appropriate to Include In My LinkedIn Group Newsletter? Should I promote my business? Is there a protocol to effectively use my LinkedIn group newsletter to promote and grow my business but at the same time add value to the group?"Establish yourself as the go to expert.Cover the whole industry and make it relevant for your readers.Closing tag:odeo.com,2009-03-21,24339356 Sat, 21 Mar 2009 15:34:01 -0700 no Inbound Marketing - HubSpot TV Business, Facebook, social media, internet marketing, inbound marketing, hubspot Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot http://odeo.com/episodes/24677070-HubSpot-TV-Go-Public-on-Facebook Episode 32 - March 20, 2008Show Legnth: 19 minutes, 54 secondsIntroHow to interact on Twitter: @karenrubin and @mvolpeRemember to subscribe in iTunes. Leave a 5 star review!Inbound Marketing Summit special ticket giveway (San Francisco Event: April 28-29, 2009) Competition Rules: Write a blog post about your favorite example of inbound marketing! (Read Karen's example.) In that blog post, you must link to HubSpot TV and the IMS. Make sure we can find you!MailbagFrom Certified Business Moms in their 5 star iTunes review: "It is now a requirement for everyone at Certified Business Moms to watch the weekly HubSpot TV Show. This is the one and only useful resource we have found about online marketing to date. It would be a waste fo your company's time not to watch this weekly podcast!" Headlines SEO for Flash? Adobe Introduces Flash Info Site for SEO&#8217;s Adobe is working with the search engines to make flash more SEO friendly.Recently launched the Search Engine Optimization Technolo... Episode 32 - March 20, 2008Show Legnth: 19 minutes, 54 secondsIntroHow to interact on Twitter: @karenrubin and @mvolpeRemember to subscribe in iTunes. Leave a 5 star review!Inbound Marketing Summit special ticket giveway (San Francisco Event: April 28-29, 2009) Competition Rules: Write a blog post about your favorite example of inbound marketing! (Read Karen's example.) In that blog post, you must link to HubSpot TV and the IMS. Make sure we can find you!MailbagFrom Certified Business Moms in their 5 star iTunes review: "It is now a requirement for everyone at Certified Business Moms to watch the weekly HubSpot TV Show. This is the one and only useful resource we have found about online marketing to date. It would be a waste fo your company's time not to watch this weekly podcast!" Headlines SEO for Flash? Adobe Introduces Flash Info Site for SEO&#8217;s Adobe is working with the search engines to make flash more SEO friendly.Recently launched the Search Engine Optimization Technology Center.Marketing Takeaway: This does not mean you should run should run out and build your new site in flash! The fact they need a website to explain the issue is a bad omen. Alienating customers with emailMany e-mail campaigns alienate customers31% of e-commerce companies added customers to their e-mail list without asking them first.Marketing Takeaway: Treat others' inboxes as you would like yours to be treated.Facebook goes PublicFacebook: Privacy Now OptionalMarketing Takeaway: As a business, your facebook profile SHOULD BE PUBLIC!Facebook Beats Google in Steering Niche TrafficFacebook beats Google in steering niche trafficPerezHilton.com (celebrity blog) garnered 8.85% of its visitors from Face&#173;book and 7.29% of the traffic from Google, according to Hitwise.For HubSpot, if you add up all the free traffic from Facebook, LinkedIn and Twitter, it is about 50% of the traffic volume from Google organic search.Due to news content vs. evergreen content?Marketing Takeaway: Inbound marketing is more than SEO. Publishing content through a blog and then promoting that content in social media is critical to success.Marketing Tip of the Week - Set your Facebook profile to public!Forum FodderCalvin Cox, Styleapple: "What is appropriate to Include In My LinkedIn Group Newsletter? Should I promote my business? Is there a protocol to effectively use my LinkedIn group newsletter to promote and grow my business but at the same time add value to the group?"Establish yourself as the go to expert.Cover the whole industry and make it relevant for your readers.Closing Episode 32 - March 20, 2008Show Legnth: 19 minutes, 54 secondsIntroHow to interact on Twitter: @karenrubin and @mvolpeRemember to subscribe in iTunes. Leave a 5 star review!Inbound Marketing Summit special ticket giveway (San Francisco Event: April 28-29, 2009) Competition Rules: Write a blog post about your favorite example of inbound marketing! (Read Karen's example.) In that blog post, you must link to HubSpot TV and the IMS. Make sure we can find you!MailbagFrom Certified Business Moms in their 5 star iTunes review: "It is now a requirement for everyone at Certified Business Moms to watch the weekly HubSpot TV Show. This is the one and only useful resource we have found about online marketing to date. It would be a waste fo your company's time not to watch this weekly podcast!" Headlines SEO for Flash? Adobe Introduces Flash Info Site for SEO&#8217;s Adobe is working with the search engines to make flash more SEO friendly.Recently launched the Search Engine Optimization Technology Center.Marketing Takeaway: This does not mean you should run should run out and build your new site in flash! The fact they need a website to explain the issue is a bad omen. Alienating customers with emailMany e-mail campaigns alienate customers31% of e-commerce companies added customers to their e-mail list without asking them first.Marketing Takeaway: Treat others' inboxes as you would like yours to be treated.Facebook goes PublicFacebook: Privacy Now OptionalMarketing Takeaway: As a business, your facebook profile SHOULD BE PUBLIC!Facebook Beats Google in Steering Niche TrafficFacebook beats Google in steering niche trafficPerezHilton.com (celebrity blog) garnered 8.85% of its visitors from Face&#173;book and 7.29% of the traffic from Google, according to Hitwise.For HubSpot, if you add up all the free traffic from Facebook, LinkedIn and Twitter, it is about 50% of the traffic volume from Google organic search.Due to news content vs. evergreen content?Marketing Takeaway: Inbound marketing is more than SEO. Publishing content through a blog and then promoting that content in social media is critical to success.Marketing Tip of the Week - Set your Facebook profile to public!Forum FodderCalvin Cox, Styleapple: "What is appropriate to Include In My LinkedIn Group Newsletter? Should I promote my business? Is there a protocol to effectively use my LinkedIn group newsletter to promote and grow my business but at the same time add value to the group?"Establish yourself as the go to expert.Cover the whole industry and make it relevant for your readers.Closing tag:odeo.com,2009-03-21,24677070 Sat, 21 Mar 2009 15:34:01 -0700 no Inbound Marketing - HubSpot TV Business, Facebook, social media, internet marketing, inbound marketing, hubspot Media Internet marketing Blog social SEO online analytics generation lead inbound hubspot