http://odeo.com/channels/2118705-Purse-Strings-Marketing-to-Women-Podcast-hosted-by-Maria-Reitan no Purse Strings discusses marketing and advertising for women and the female population, hosted Maria Reitan, Senior Principal of Carmichael Lynch Spong. Purse Strings discusses marketing and advertising for women and the female population, hosted Maria Reitan, Senior Principal of Carmichael Lynch Spong. Purse Strings - Marketing to Women en 40 Tue, 03 Nov 2009 17:10:29 -0800 Tue, 03 Nov 2009 17:10:29 -0800 webmaster radio 2004-2008 advertising, marketing, Women, for, campaigns, female Marketing advertising Women for campaigns female http://odeo.com/episodes/25388994-Marketing-to-Moms Maria Reitan features Elizabeth Frongemie, VP of Sales and Project Manager of M2Moms… PME Enterprises’ hallmark marketing to mom conference. The conference just wrapped October 22, and for those who did not attend, Liz highlights some of the key insights into successfully marketing to moms today. Maria Reitan features Elizabeth Frongemie, VP of Sales and Project Manager of M2Moms… PME Enterprises’ hallmark marketing to mom conference. The conference just wrapped October 22, and for those who did not attend, Liz highlights some of the key insights into successfully marketing to moms today. Maria Reitan features Elizabeth Frongemie, VP of Sales and Project Manager of M2Moms… PME Enterprises’ hallmark marketing to mom conference. The conference just wrapped October 22, and for those who did not attend, Liz highlights some of the key insights into successfully marketing to moms today. tag:odeo.com,2009-11-03,25388994 Tue, 03 Nov 2009 17:10:29 -0800 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan Episodes advertising marketing Women for campaigns female http://odeo.com/episodes/25388995-Mentoring-Business-Owners Mary Van Note and Beth Perro-Jarvis of Minneapolis-based marketing strategy firm Ginger, discuss their involvement in the U.S. State Departments program called Pathways to Prosperity to mentor women business owners in Latin America, Canada and the U.S. And the importance of opening female buying power overseas. Mary Van Note and Beth Perro-Jarvis of Minneapolis-based marketing strategy firm Ginger, discuss their involvement in the U.S. State Departments program called Pathways to Prosperity to mentor women business owners in Latin America, Canada and the U.S. And the importance of opening female buying power overseas. Mary Van Note and Beth Perro-Jarvis of Minneapolis-based marketing strategy firm Ginger, discuss their involvement in the U.S. State Departments program called Pathways to Prosperity to mentor women business owners in Latin America, Canada and the U.S. And the importance of opening female buying power overseas. tag:odeo.com,2009-10-27,25388995 Tue, 27 Oct 2009 14:42:47 -0700 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan Business, strategy, marketing, buying, Episodes, power, Women, mentoring, female, Overseas, involvement, owners, Pathways to Prosperity advertising marketing Women for campaigns female http://odeo.com/episodes/25280448-Growing-Corporate-Smarts-in-the-Social-Space Social landscape architect Lauren McCue discusses how companies can enter the social media space successfully, make money there, and engage women effectively. Social landscape architect Lauren McCue discusses how companies can enter the social media space successfully, make money there, and engage women effectively. Social landscape architect Lauren McCue discusses how companies can enter the social media space successfully, make money there, and engage women effectively. tag:odeo.com,2009-10-13,25280448 Tue, 13 Oct 2009 15:26:47 -0700 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan Space, social media, Episodes, Landscape, Women, social, architect, engage, Lauren McCue advertising marketing Women for campaigns female http://odeo.com/episodes/25243667-Holiday-Luxury-Shopping Milton Pedraza, CEO of the Luxury Institute tells us about The Current State of the Luxury Industry, plus he discusses his recent white paper which lists 12 Rules for the 21st Century Luxury Enterprise, plus he tells us what luxury consumers will be purchasing this holiday. Milton Pedraza, CEO of the Luxury Institute tells us about The Current State of the Luxury Industry, plus he discusses his recent white paper which lists 12 Rules for the 21st Century Luxury Enterprise, plus he tells us what luxury consumers will be purchasing this holiday. Milton Pedraza, CEO of the Luxury Institute tells us about The Current State of the Luxury Industry, plus he discusses his recent white paper which lists 12 Rules for the 21st Century Luxury Enterprise, plus he tells us what luxury consumers will be purchasing this holiday. tag:odeo.com,2009-10-06,25243667 Tue, 06 Oct 2009 14:21:51 -0700 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan shopping, Holiday, Episodes, Enterprise, Luxury, rules, institute, current state, 21st century advertising marketing Women for campaigns female http://odeo.com/episodes/25167936-BabyCenter Joining Maria Reitan is Tina Sharkey, Chairman and Global President of BabyCenter.com. Tina Sharkey, chairman and CEO of BabyCenter.com appears on “Purse Strings” and discusses the lure of the BabyCenter.com challenge and the changes she’s made to better connect with her women audience. Joining Maria Reitan is Tina Sharkey, Chairman and Global President of BabyCenter.com. Tina Sharkey, chairman and CEO of BabyCenter.com appears on “Purse Strings” and discusses the lure of the BabyCenter.com challenge and the changes she’s made to better connect with her women audience. Joining Maria Reitan is Tina Sharkey, Chairman and Global President of BabyCenter.com. Tina Sharkey, chairman and CEO of BabyCenter.com appears on “Purse Strings” and discusses the lure of the BabyCenter.com challenge and the changes she’s made to better connect with her women audience. tag:odeo.com,2009-09-22,25167936 Tue, 22 Sep 2009 16:45:13 -0700 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan Episodes advertising marketing Women for campaigns female http://odeo.com/episodes/25131851-Marketing-Impact-of-First-Lady-Michelle-Obama Cynthia Gordy, Washington Correspondent with ESSENCE magazine… The magazines first ever Washington Correspondent. She’s responsible for developing and maintaining key relationships with the Obama administration, the First Ladys staff and cabinet level officers along with covering issues of importance to the African American community. She writes a monthly column in the magazine and a daily Obama Watch section online. Cynthia discusses Ms. Obamas impact on the American woman and marketers. Cynthia Gordy, Washington Correspondent with ESSENCE magazine… The magazines first ever Washington Correspondent. She’s responsible for developing and maintaining key relationships with the Obama administration, the First Ladys staff and cabinet level officers along with covering issues of importance to the African American community. She writes a monthly column in the magazine and a daily Obama Watch section online. Cynthia discusses Ms. Obamas impact on the American woman and marketers. Cynthia Gordy, Washington Correspondent with ESSENCE magazine… The magazines first ever Washington Correspondent. She’s responsible for developing and maintaining key relationships with the Obama administration, the First Ladys staff and cabinet level officers along with covering issues of importance to the African American community. She writes a monthly column in the magazine and a daily Obama Watch section online. Cynthia discusses Ms. Obamas impact on the American woman and marketers. tag:odeo.com,2009-09-15,25131851 Tue, 15 Sep 2009 16:20:38 -0700 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan magazine, marketing, Episodes, Community, michelle obama, washington, african american, Essence, first lady advertising marketing Women for campaigns female http://odeo.com/episodes/25092034-Behind-the-PR-Blackout Trisha Haas is blogger and founder of MomDot.com, a community for moms who blog. Trisha is the blogger who first suggested the PR Blackout, which became quite a controversial topic of discussion last month. She tells us about her original intent and how the blackout turned out. Trisha Haas is blogger and founder of MomDot.com, a community for moms who blog. Trisha is the blogger who first suggested the PR Blackout, which became quite a controversial topic of discussion last month. She tells us about her original intent and how the blackout turned out. Trisha Haas is blogger and founder of MomDot.com, a community for moms who blog. Trisha is the blogger who first suggested the PR Blackout, which became quite a controversial topic of discussion last month. She tells us about her original intent and how the blackout turned out. tag:odeo.com,2009-09-08,25092034 Tue, 08 Sep 2009 11:47:22 -0700 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan Episodes, Community, blogger, intent, PR Blackout, MomDot advertising marketing Women for campaigns female http://odeo.com/episodes/25057317-Making-First-Impression-on-Female-Consumer Delia Passi, a nationally recognized sales and marketing expert who is president and CEO of Medelia Inc., founder of WomenCertified and author of Winning the Toughest Customer: The Essential Guide to Selling to Women discusses what it takes to make a good first impression on women. Delia Passi, a nationally recognized sales and marketing expert who is president and CEO of Medelia Inc., founder of WomenCertified and author of Winning the Toughest Customer: The Essential Guide to Selling to Women discusses what it takes to make a good first impression on women. Delia Passi, a nationally recognized sales and marketing expert who is president and CEO of Medelia Inc., founder of WomenCertified and author of Winning the Toughest Customer: The Essential Guide to Selling to Women discusses what it takes to make a good first impression on women. tag:odeo.com,2009-09-01,25057317 Tue, 01 Sep 2009 14:01:46 -0700 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan Episodes, consumer, female, Toughest Customer, First Impression, WomenCertified, Selling to Women advertising marketing Women for campaigns female http://odeo.com/episodes/24984414-Tips-for-Great-Customer-Care Stormy Simon, Senior Vice President of Marketing and Customer Care at Overstock.com. tells us how to ensure your customers keep coming back to you. The secret to great customer care. Stormy Simon, Senior Vice President of Marketing and Customer Care at Overstock.com. tells us how to ensure your customers keep coming back to you. The secret to great customer care. Stormy Simon, Senior Vice President of Marketing and Customer Care at Overstock.com. tells us how to ensure your customers keep coming back to you. The secret to great customer care. tag:odeo.com,2009-08-18,24984414 Tue, 18 Aug 2009 16:13:39 -0700 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan tips, marketing, Episodes, Customer Care, Overstock.com advertising marketing Women for campaigns female http://odeo.com/episodes/24975991-Feminized-Design Aurelie Tu, founder of Studio Tu. Studio Tu is a multidisciplinary global shop that focuses on a multitude of solutions for clients – such as branding strategy, design, consumer and cultural insights. Aurelie comes from Nike, where she focused on the technology and design for the company’s accessories for women. Aurelie Tu, founder of Studio Tu. Studio Tu is a multidisciplinary global shop that focuses on a multitude of solutions for clients – such as branding strategy, design, consumer and cultural insights. Aurelie comes from Nike, where she focused on the technology and design for the company’s accessories for women. Aurelie Tu, founder of Studio Tu. Studio Tu is a multidisciplinary global shop that focuses on a multitude of solutions for clients – such as branding strategy, design, consumer and cultural insights. Aurelie comes from Nike, where she focused on the technology and design for the company’s accessories for women. tag:odeo.com,2009-08-17,24975991 Mon, 17 Aug 2009 10:17:41 -0700 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan Design, Episodes, consumer, global, cultural insights, Feminized Design, Studio Tu, branding strategy, multidisciplinary advertising marketing Women for campaigns female http://odeo.com/episodes/24911257-Mom-Blogging-Competition Kimberly Vetrano of SheScribes.com discusses the PR Mommy Blackout and the competiton for readers in a very busy blogger space. Kimberly Vetrano of SheScribes.com discusses the PR Mommy Blackout and the competiton for readers in a very busy blogger space. Kimberly Vetrano of SheScribes.com discusses the PR Mommy Blackout and the competiton for readers in a very busy blogger space. tag:odeo.com,2009-08-04,24911257 Tue, 04 Aug 2009 15:34:56 -0700 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan Blogging, Episodes, mom, Competition, blackout, Pr Mommy, blogger space advertising marketing Women for campaigns female http://odeo.com/episodes/24877750-Geek-Girls-Guide Nancy Lyons and Meghan Wilker of Clockwork Active Media Systems. They will talk about their female-friendly tech site GeekGirlsGuide.com. They give us a glimpse into making social networks an easier fit for both consumer and marketers. Nancy Lyons and Meghan Wilker of Clockwork Active Media Systems. They will talk about their female-friendly tech site GeekGirlsGuide.com. They give us a glimpse into making social networks an easier fit for both consumer and marketers. Nancy Lyons and Meghan Wilker of Clockwork Active Media Systems. They will talk about their female-friendly tech site GeekGirlsGuide.com. They give us a glimpse into making social networks an easier fit for both consumer and marketers. tag:odeo.com,2009-07-28,24877750 Tue, 28 Jul 2009 16:19:58 -0700 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan Episodes, consumer, female, friendly, social networks, Marketers, GeekGirlsGuide.com, tech site advertising marketing Women for campaigns female http://odeo.com/episodes/24842287-Women-and-their-Online-Habits Jessica Hogue, research director at Nielsen Online, which delivers independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior. They discuss a study called Power Moms… a look inside the online habits of women of influence. Jessica Hogue, research director at Nielsen Online, which delivers independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior. They discuss a study called Power Moms… a look inside the online habits of women of influence. Jessica Hogue, research director at Nielsen Online, which delivers independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior. They discuss a study called Power Moms… a look inside the online habits of women of influence. tag:odeo.com,2009-07-21,24842287 Tue, 21 Jul 2009 15:12:35 -0700 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan video, advertising, Episodes, Women, commerce, word of mouth, consumer behavior, online audiences, online habits, consumer generated media advertising marketing Women for campaigns female http://odeo.com/episodes/24803934-Women-and-Online-Gaming Laura Fortner, SVP of marketing and insights for CafeMom …the largest online community for moms was on earlier this year to discuss CafeMom’s joint study called Digital Mom. Now she’s back, talking about women and gaming. Why are women becoming so core to online games? Laura Fortner, SVP of marketing and insights for CafeMom …the largest online community for moms was on earlier this year to discuss CafeMom’s joint study called Digital Mom. Now she’s back, talking about women and gaming. Why are women becoming so core to online games? Laura Fortner, SVP of marketing and insights for CafeMom …the largest online community for moms was on earlier this year to discuss CafeMom’s joint study called Digital Mom. Now she’s back, talking about women and gaming. Why are women becoming so core to online games? tag:odeo.com,2009-07-14,24803934 Tue, 14 Jul 2009 15:03:26 -0700 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan Episodes, online gaming, online games, Digital Mom, CafeMom advertising marketing Women for campaigns female http://odeo.com/episodes/24766276-BlogHer-%E2%80%9809-Conference-Preview BlogHer Conference COO and Co-Founder Elisa Camahort Page discusses the growth and success of the BlogHer Conference Series, which is now in its 5th year, how the event sold out and how LobbyCon was created to give additional networking access and the ability to attend the official cocktail parties. BlogHer Conference COO and Co-Founder Elisa Camahort Page discusses the growth and success of the BlogHer Conference Series, which is now in its 5th year, how the event sold out and how LobbyCon was created to give additional networking access and the ability to attend the official cocktail parties. BlogHer Conference COO and Co-Founder Elisa Camahort Page discusses the growth and success of the BlogHer Conference Series, which is now in its 5th year, how the event sold out and how LobbyCon was created to give additional networking access and the ability to attend the official cocktail parties. tag:odeo.com,2009-07-07,24766276 Tue, 07 Jul 2009 12:40:55 -0700 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan conference, Episodes, preview, LobbyCon, cocktail parties, networking access, BlogHer '09 advertising marketing Women for campaigns female http://odeo.com/episodes/24743083-New-Strategies-for-Reaching-Female-Consumers Bridget Brennan is CEO of Chicago-based marketing consultancy Female Factor. Bridget is a pioneer in developing business strategies that appeal to the world’s most powerful consumers. She discusses her new book “Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers”. Bridget Brennan is CEO of Chicago-based marketing consultancy Female Factor. Bridget is a pioneer in developing business strategies that appeal to the world’s most powerful consumers. She discusses her new book “Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers”. Bridget Brennan is CEO of Chicago-based marketing consultancy Female Factor. Bridget is a pioneer in developing business strategies that appeal to the world’s most powerful consumers. She discusses her new book “Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers”. tag:odeo.com,2009-06-30,24743083 Tue, 30 Jun 2009 15:32:52 -0700 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan Business, marketing, Episodes, strategies, developing, Female Factor, Why She Buys, New Strategy, consultancy advertising marketing Women for campaigns female http://odeo.com/episodes/24743084-Busy-Moms-on-the-Go Taiha Wagner is the founder of Mom on the Go Network, where she hosts a regular Webcast for busy moms. Taiha comes from a health and wellness background and is focused on meeting mom where she’s craziest… caring for her family’s welfare. Taiha Wagner is the founder of Mom on the Go Network, where she hosts a regular Webcast for busy moms. Taiha comes from a health and wellness background and is focused on meeting mom where she’s craziest… caring for her family’s welfare. Taiha Wagner is the founder of Mom on the Go Network, where she hosts a regular Webcast for busy moms. Taiha comes from a health and wellness background and is focused on meeting mom where she’s craziest… caring for her family’s welfare. tag:odeo.com,2009-06-23,24743084 Tue, 23 Jun 2009 14:58:34 -0700 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan Family, network, Episodes, background, Welfare, Mom on the Go, health and wellness advertising marketing Women for campaigns female http://odeo.com/episodes/24717521-Frito-Lay-Female-Focused-Products Becky Frankiewicz, VP Women’s Portfolio Marketing at Frito-Lay North America discusses the company’s new campaign to launch their female focused product line-up through a campaign called “Only in a Woman’s World.” Why did a company such as Frito-Lay decide to focus on products to appeal to a very specific side of female consumers and how is it paying off? Becky Frankiewicz, VP Women’s Portfolio Marketing at Frito-Lay North America discusses the company’s new campaign to launch their female focused product line-up through a campaign called “Only in a Woman’s World.” Why did a company such as Frito-Lay decide to focus on products to appeal to a very specific side of female consumers and how is it paying off? Becky Frankiewicz, VP Women’s Portfolio Marketing at Frito-Lay North America discusses the company’s new campaign to launch their female focused product line-up through a campaign called “Only in a Woman’s World.” Why did a company such as Frito-Lay decide to focus on products to appeal to a very specific side of female consumers and how is it paying off? tag:odeo.com,2009-06-16,24717521 Tue, 16 Jun 2009 16:13:24 -0700 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan Episodes, products, Only in a Woman’s World, Frito-Lay, Female Focused, campaign launch, product line-up advertising marketing Women for campaigns female http://odeo.com/episodes/24642626-Surveyng-Women%E2%80%99s-Purchasing-Styles Aliza Freud, founder and CEO of SheSpeaks shares the results of the latest SheSpeaks survey on women’s purchasing styles. Specifically, she’ll discuss the difference between single and married women. How has the economy impacted each of the women’s purchasing decisions? Aliza Freud, founder and CEO of SheSpeaks shares the results of the latest SheSpeaks survey on women’s purchasing styles. Specifically, she’ll discuss the difference between single and married women. How has the economy impacted each of the women’s purchasing decisions? Aliza Freud, founder and CEO of SheSpeaks shares the results of the latest SheSpeaks survey on women’s purchasing styles. Specifically, she’ll discuss the difference between single and married women. How has the economy impacted each of the women’s purchasing decisions? tag:odeo.com,2009-06-02,24642626 Tue, 02 Jun 2009 11:01:27 -0700 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan Episodes, survey, women’s purchasing styles, SheSpeaks advertising marketing Women for campaigns female http://odeo.com/episodes/24611043-Using-Twitter-to-Appeal-to-Women Jillian McDowell, social media specialist at Carmichael Lynch Spong, will be sharing her insight into Twitter as a way to engage women and how to do so successfully, avoiding the Motrin Mom debacle from last year. Jillian McDowell, social media specialist at Carmichael Lynch Spong, will be sharing her insight into Twitter as a way to engage women and how to do so successfully, avoiding the Motrin Mom debacle from last year. Jillian McDowell, social media specialist at Carmichael Lynch Spong, will be sharing her insight into Twitter as a way to engage women and how to do so successfully, avoiding the Motrin Mom debacle from last year. tag:odeo.com,2009-05-26,24611043 Tue, 26 May 2009 11:47:57 -0700 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan twitter, Episodes, Jillian McDowell, armichael Lynch Spong advertising marketing Women for campaigns female http://odeo.com/episodes/24612915-Gender-Neutral-Marketing Andrea Learned, Author, blogger, speaker and marketing expert, is the co-author of “Don’t Think Pink: What Really Makes Women Buy — and How to Increase Your Share of This Crucial Market” She talks about shifting from women “overdrive” into gender neutral. What does that mean and why your company should consider it. Andrea Learned, Author, blogger, speaker and marketing expert, is the co-author of “Don’t Think Pink: What Really Makes Women Buy — and How to Increase Your Share of This Crucial Market” She talks about shifting from women “overdrive” into gender neutral. What does that mean and why your company should consider it. Andrea Learned, Author, blogger, speaker and marketing expert, is the co-author of “Don’t Think Pink: What Really Makes Women Buy — and How to Increase Your Share of This Crucial Market” She talks about shifting from women “overdrive” into gender neutral. What does that mean and why your company should consider it. tag:odeo.com,2009-05-19,24612915 Tue, 19 May 2009 20:16:03 -0700 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan marketing, author, Episodes, blogger, speaker, Don’t Think Pink, marketing expert, Gender Neutral advertising marketing Women for campaigns female http://odeo.com/episodes/24550643-Self-Networking-and-Marketing Self Networking and Marketing, plus Learn how women and men’s styles differ when it comes to networking with Andrea Nierenberg, an independent personal marketing consultant and founder of The Nierenberg Group and author of “Savvy Networking”. Self Networking and Marketing, plus Learn how women and men’s styles differ when it comes to networking with Andrea Nierenberg, an independent personal marketing consultant and founder of The Nierenberg Group and author of “Savvy Networking”. Self Networking and Marketing, plus Learn how women and men’s styles differ when it comes to networking with Andrea Nierenberg, an independent personal marketing consultant and founder of The Nierenberg Group and author of “Savvy Networking”. tag:odeo.com,2009-05-12,24550643 Tue, 12 May 2009 13:40:06 -0700 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan marketing, Episodes, Savvy Networking, Andrea Nierenberg, Self Networking, marketing consultant advertising marketing Women for campaigns female http://odeo.com/episodes/24543821-Gender-Bending-for-Increased-Market-Share Matthew Paprocki ,co-founder and president of Boombang, a LA-based creative agency discusses the concept of “gender bending” for increased market share. What is gender bending and how does a company go about it? Matthew Paprocki ,co-founder and president of Boombang, a LA-based creative agency discusses the concept of “gender bending” for increased market share. What is gender bending and how does a company go about it? Matthew Paprocki ,co-founder and president of Boombang, a LA-based creative agency discusses the concept of “gender bending” for increased market share. What is gender bending and how does a company go about it? tag:odeo.com,2009-05-05,24543821 Tue, 05 May 2009 15:04:18 -0700 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan Episodes, Gender Bending, creative agency, Increased Market Share advertising marketing Women for campaigns female http://odeo.com/episodes/24483451-Gamma-Women-in-2009 Nancy Weber, CMO of Meredith, will share where Gamma Women are going in 2009. Learn how Gamma’s are taking a new twist this year. Nancy Weber, CMO of Meredith, will share where Gamma Women are going in 2009. Learn how Gamma’s are taking a new twist this year. Nancy Weber, CMO of Meredith, will share where Gamma Women are going in 2009. Learn how Gamma’s are taking a new twist this year. tag:odeo.com,2009-04-21,24483451 Tue, 21 Apr 2009 19:35:05 -0700 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan Episodes, 2009, Gamma Women advertising marketing Women for campaigns female http://odeo.com/episodes/24448924-Marketing-to-Women-in-a-Down-Economy Heidi Mausbach (Director of client services) Betsy Perez (Creative director) of She Hive, a full-service marketing and communications firm that specializes in marketing to women discuss the challenges of marketing to women in a down economy. Heidi Mausbach (Director of client services) Betsy Perez (Creative director) of She Hive, a full-service marketing and communications firm that specializes in marketing to women discuss the challenges of marketing to women in a down economy. Heidi Mausbach (Director of client services) Betsy Perez (Creative director) of She Hive, a full-service marketing and communications firm that specializes in marketing to women discuss the challenges of marketing to women in a down economy. tag:odeo.com,2009-04-14,24448924 Tue, 14 Apr 2009 12:16:30 -0700 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan marketing, Episodes, communications, down economy, marketing to women advertising marketing Women for campaigns female http://odeo.com/episodes/24421765-Handbag-Design Internationally recognized handbag designer Brandi Shigley of Fashion Denver discusses how her designs really took off over word of mouth. Now she helps emerging designers connect with their community to inspire success. Internationally recognized handbag designer Brandi Shigley of Fashion Denver discusses how her designs really took off over word of mouth. Now she helps emerging designers connect with their community to inspire success. Internationally recognized handbag designer Brandi Shigley of Fashion Denver discusses how her designs really took off over word of mouth. Now she helps emerging designers connect with their community to inspire success. tag:odeo.com,2009-04-07,24421765 Tue, 07 Apr 2009 13:21:14 -0700 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan Episodes, word of mouth, Handbag Design, Fashion Denver advertising marketing Women for campaigns female http://odeo.com/episodes/24385672-Meredith-Women%E2%80%99s-Network Lauren Wiener, SVP, Meredith Interactive for Meredith Corporation, known for fantastic women’s interest publications such as Better Homes and Gardens and Ladies’ Home Journal discusses the newly launched Meredith Women’s Network, the first brand network comprised of premium web sites geared toward the topics that matter most to women. Lauren Wiener, SVP, Meredith Interactive for Meredith Corporation, known for fantastic women’s interest publications such as Better Homes and Gardens and Ladies’ Home Journal discusses the newly launched Meredith Women’s Network, the first brand network comprised of premium web sites geared toward the topics that matter most to women. Lauren Wiener, SVP, Meredith Interactive for Meredith Corporation, known for fantastic women’s interest publications such as Better Homes and Gardens and Ladies’ Home Journal discusses the newly launched Meredith Women’s Network, the first brand network comprised of premium web sites geared toward the topics that matter most to women. tag:odeo.com,2009-03-31,24385672 Tue, 31 Mar 2009 19:54:06 -0700 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan Episodes, Better Homes and Gardens, Meredith Women’s Network, Ladies’ Home Journal, women’s interest advertising marketing Women for campaigns female http://odeo.com/episodes/24354462-The-Digital-Mom Terri Walter, VP of Emerging Media at Razorfish, and Laura Fortner, SVP of Marketing and Insights for CafeMom, join Maria for a look inside the “Digital Mom”. What makes this tech-savvy woman tick and how can marketers deliver the right message to her? Find out on this week’s episode! Terri Walter, VP of Emerging Media at Razorfish, and Laura Fortner, SVP of Marketing and Insights for CafeMom, join Maria for a look inside the “Digital Mom”. What makes this tech-savvy woman tick and how can marketers deliver the right message to her? Find out on this week’s episode! Terri Walter, VP of Emerging Media at Razorfish, and Laura Fortner, SVP of Marketing and Insights for CafeMom, join Maria for a look inside the “Digital Mom”. What makes this tech-savvy woman tick and how can marketers deliver the right message to her? Find out on this week’s episode! tag:odeo.com,2009-03-24,24354462 Tue, 24 Mar 2009 15:24:22 -0700 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan Episodes, Razorfish, Laura Fortner, Digital Mom, Terri Walker, CafeMom advertising marketing Women for campaigns female http://odeo.com/episodes/24318773-Driving-Success-By-Offering-Solutions Driving Success By Offering Solutions as Randy Rubin introduces us to Crypton a company developed around revolutionary textile technologies. Driving Success By Offering Solutions as Randy Rubin introduces us to Crypton a company developed around revolutionary textile technologies. Driving Success By Offering Solutions as Randy Rubin introduces us to Crypton a company developed around revolutionary textile technologies. tag:odeo.com,2009-03-17,24318773 Tue, 17 Mar 2009 11:55:54 -0700 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan Episodes, Driving Success, Offering Solutions, textile technologies advertising marketing Women for campaigns female http://odeo.com/episodes/24284217-Successful-Tools-For-Jump-Starting-Your-Business Successful Tools For Jump Starting Your Business as Lisa Johnson of the Reach Group tells us how to launch and grow your business during in this down economy. Successful Tools For Jump Starting Your Business as Lisa Johnson of the Reach Group tells us how to launch and grow your business during in this down economy. Successful Tools For Jump Starting Your Business as Lisa Johnson of the Reach Group tells us how to launch and grow your business during in this down economy. tag:odeo.com,2009-03-10,24284217 Tue, 10 Mar 2009 13:56:42 -0700 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan Episodes, Jump Starting Your Business, down economy, Reach Group, launch and grow your business advertising marketing Women for campaigns female http://odeo.com/episodes/24214920-Caring-Bridge-Connecting-Families Maria interviews Sona Mehring, Founder and Executive Director of Caring Bridge, a site that connects family and friends during a critical illness, treatment or recovery. Maria interviews Sona Mehring, Founder and Executive Director of Caring Bridge, a site that connects family and friends during a critical illness, treatment or recovery. Maria interviews Sona Mehring, Founder and Executive Director of Caring Bridge, a site that connects family and friends during a critical illness, treatment or recovery. tag:odeo.com,2009-02-24,24214920 Tue, 24 Feb 2009 12:56:42 -0800 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan Episodes, treatment, recovery, connects family and friends, Caring Bridge, critical illness advertising marketing Women for campaigns female http://odeo.com/episodes/24217031-Caring-Bridge-Connecting-Families Maria interviews Sona Mehring, Founder and Executive Director of Caring Bridge, a site that connects family and friends during a critical illness, treatment or recovery. Maria interviews Sona Mehring, Founder and Executive Director of Caring Bridge, a site that connects family and friends during a critical illness, treatment or recovery. Maria interviews Sona Mehring, Founder and Executive Director of Caring Bridge, a site that connects family and friends during a critical illness, treatment or recovery. tag:odeo.com,2009-02-24,24217031 Tue, 24 Feb 2009 12:56:42 -0800 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan Episodes, treatment, recovery, connects family and friends, Caring Bridge, critical illness advertising marketing Women for campaigns female http://odeo.com/episodes/24214921-Emerging-Shopping-Trends-for-Women-2009 Emerging Shopping Trends for Women 2009 with the CEO and Editor in Chief of Momfinds and Shefinds.com Michelle Madhok Emerging Shopping Trends for Women 2009 with the CEO and Editor in Chief of Momfinds and Shefinds.com Michelle Madhok Emerging Shopping Trends for Women 2009 with the CEO and Editor in Chief of Momfinds and Shefinds.com Michelle Madhok tag:odeo.com,2009-02-17,24214921 Tue, 17 Feb 2009 13:22:14 -0800 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan Episodes, Shefinds.com, Emerging Shopping Trends for Women 2009, Momfinds.com advertising marketing Women for campaigns female http://odeo.com/episodes/24217032-Emerging-Shopping-Trends-for-Women-2009 Emerging Shopping Trends for Women 2009 with the CEO and Editor in Chief of Momfinds and Shefinds.com Michelle Madhok Emerging Shopping Trends for Women 2009 with the CEO and Editor in Chief of Momfinds and Shefinds.com Michelle Madhok Emerging Shopping Trends for Women 2009 with the CEO and Editor in Chief of Momfinds and Shefinds.com Michelle Madhok tag:odeo.com,2009-02-17,24217032 Tue, 17 Feb 2009 13:22:14 -0800 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan Episodes, Shefinds.com, Emerging Shopping Trends for Women 2009, Momfinds.com advertising marketing Women for campaigns female http://odeo.com/episodes/24214922-Best-Buy-Omega-Network Best Buy Omega Network is a concept focused strictly on women and the store behind it. Best Buy Omega Network is a concept focused strictly on women and the store behind it. Best Buy Omega Network is a concept focused strictly on women and the store behind it. tag:odeo.com,2009-02-10,24214922 Tue, 10 Feb 2009 13:01:11 -0800 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan Episodes, Best Buy, concept store, strictly for women, Omega Network advertising marketing Women for campaigns female http://odeo.com/episodes/24217033-Best-Buy-Omega-Network Best Buy Omega Network is a concept focused strictly on women and the store behind it. Best Buy Omega Network is a concept focused strictly on women and the store behind it. Best Buy Omega Network is a concept focused strictly on women and the store behind it. tag:odeo.com,2009-02-10,24217033 Tue, 10 Feb 2009 13:01:11 -0800 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan Episodes, Best Buy, concept store, strictly for women, Omega Network advertising marketing Women for campaigns female http://odeo.com/episodes/24214923-Generosity-versus-Greed-Study CultureofFuture Founder and cultural trend anthropologist Jody Turner contributed to the recent trendwatching.com study on Generosity vs. Greed. CultureofFuture Founder and cultural trend anthropologist Jody Turner contributed to the recent trendwatching.com study on Generosity vs. Greed. CultureofFuture Founder and cultural trend anthropologist Jody Turner contributed to the recent trendwatching.com study on Generosity vs. Greed. tag:odeo.com,2009-02-03,24214923 Tue, 03 Feb 2009 13:22:04 -0800 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan Episodes, cultural trend anthropologist, Generosity vs. Greed study advertising marketing Women for campaigns female http://odeo.com/episodes/24217034-Generosity-versus-Greed-Study CultureofFuture Founder and cultural trend anthropologist Jody Turner contributed to the recent trendwatching.com study on Generosity vs. Greed. CultureofFuture Founder and cultural trend anthropologist Jody Turner contributed to the recent trendwatching.com study on Generosity vs. Greed. CultureofFuture Founder and cultural trend anthropologist Jody Turner contributed to the recent trendwatching.com study on Generosity vs. Greed. tag:odeo.com,2009-02-03,24217034 Tue, 03 Feb 2009 13:22:04 -0800 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan Episodes, cultural trend anthropologist, Generosity vs. Greed study advertising marketing Women for campaigns female http://odeo.com/episodes/24214924-Success-for-Women Erin Casey discusses the new womens interest magazine called Success for Women, now being launched , which features celebrity interviews from Sally Field, Suze Orman, Rachael Ray, Maya Angelou, Maria Shriver, Robin Roberts, Denise Austin and more. Erin Casey discusses the new womens interest magazine called Success for Women, now being launched , which features celebrity interviews from Sally Field, Suze Orman, Rachael Ray, Maya Angelou, Maria Shriver, Robin Roberts, Denise Austin and more. Erin Casey discusses the new womens interest magazine called Success for Women, now being launched , which features celebrity interviews from Sally Field, Suze Orman, Rachael Ray, Maya Angelou, Maria Shriver, Robin Roberts, Denise Austin and more. tag:odeo.com,2009-01-27,24214924 Tue, 27 Jan 2009 13:28:03 -0800 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan Episodes, sally field, rachael ray, denise austin, Suze Orman, Maya Angelou, Robin Roberts, womens interest magazine, Success for Women, Maria Shriver advertising marketing Women for campaigns female http://odeo.com/episodes/24217035-Success-for-Women Erin Casey discusses the new womens interest magazine called Success for Women, now being launched , which features celebrity interviews from Sally Field, Suze Orman, Rachael Ray, Maya Angelou, Maria Shriver, Robin Roberts, Denise Austin and more. Erin Casey discusses the new womens interest magazine called Success for Women, now being launched , which features celebrity interviews from Sally Field, Suze Orman, Rachael Ray, Maya Angelou, Maria Shriver, Robin Roberts, Denise Austin and more. Erin Casey discusses the new womens interest magazine called Success for Women, now being launched , which features celebrity interviews from Sally Field, Suze Orman, Rachael Ray, Maya Angelou, Maria Shriver, Robin Roberts, Denise Austin and more. tag:odeo.com,2009-01-27,24217035 Tue, 27 Jan 2009 13:28:03 -0800 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan Episodes, sally field, rachael ray, denise austin, Suze Orman, Maya Angelou, Robin Roberts, womens interest magazine, Success for Women, Maria Shriver advertising marketing Women for campaigns female http://odeo.com/episodes/24294821-Obama-Administration-Alpha-Panel-Study Mary Van Note and Beth Perro-Jarvis from marketing strategy firm Ginger unveil its new Obama Administration Alpha Panel survey results that include being Optimistic with Clear Priorities for New Administration Mary Van Note and Beth Perro-Jarvis from marketing strategy firm Ginger unveil its new Obama Administration Alpha Panel survey results that include being Optimistic with Clear Priorities for New Administration Mary Van Note and Beth Perro-Jarvis from marketing strategy firm Ginger unveil its new Obama Administration Alpha Panel survey results that include being Optimistic with Clear Priorities for New Administration tag:odeo.com,2009-01-20,24294821 Tue, 20 Jan 2009 10:36:12 -0800 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan obama, Episodes, obama administration, eth Perro-Jarvis, Mary Van Note, Alpha Panel Study advertising marketing Women for campaigns female http://odeo.com/episodes/24294822-New-PBS-Reality-Show-with-Hannah-Keeley Lifestyle expert Hannah Keeley discusses her role hosting her new PBS Reality Series premiering in the spring of 2009, Hannah Help Me, in which she gives a two day life skills makeover on a desperate and overwhelmed mom. Lifestyle expert Hannah Keeley discusses her role hosting her new PBS Reality Series premiering in the spring of 2009, Hannah Help Me, in which she gives a two day life skills makeover on a desperate and overwhelmed mom. Lifestyle expert Hannah Keeley discusses her role hosting her new PBS Reality Series premiering in the spring of 2009, Hannah Help Me, in which she gives a two day life skills makeover on a desperate and overwhelmed mom. tag:odeo.com,2009-01-13,24294822 Tue, 13 Jan 2009 10:34:55 -0800 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan Episodes, PBS, Hannah Keeley, Lifestyle expert advertising marketing Women for campaigns female http://odeo.com/episodes/24294823-Travel-Tourism-and-the-Female-Traveler Wyndham Worldwide Senior VP of Communications and Marketing for Betsy O Rourke on Travel Tourism and the Female Traveler, including their research to determine exactly the right products and services for women and more. Wyndham Worldwide Senior VP of Communications and Marketing for Betsy O Rourke on Travel Tourism and the Female Traveler, including their research to determine exactly the right products and services for women and more. Wyndham Worldwide Senior VP of Communications and Marketing for Betsy O Rourke on Travel Tourism and the Female Traveler, including their research to determine exactly the right products and services for women and more. tag:odeo.com,2009-01-06,24294823 Tue, 06 Jan 2009 10:33:35 -0800 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan Episodes, tourism, Female Traveler, Wyndham Worldwide, Betsy O Rourke advertising marketing Women for campaigns female http://odeo.com/episodes/24294824-Boomers-Social-Networking Boomers Social Networking with guest Mary Brown, Author of BOOM: Marketing to the Ultimate Power Consumer The Baby Boomer Woman, and she discusses what companies are best marketing to boomer women. Boomers Social Networking with guest Mary Brown, Author of BOOM: Marketing to the Ultimate Power Consumer The Baby Boomer Woman, and she discusses what companies are best marketing to boomer women. Boomers Social Networking with guest Mary Brown, Author of BOOM: Marketing to the Ultimate Power Consumer The Baby Boomer Woman, and she discusses what companies are best marketing to boomer women. tag:odeo.com,2008-12-23,24294824 Tue, 23 Dec 2008 09:35:46 -0800 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan Social networking, marketing, Episodes, boom, boomers, Baby Boomer, Mary Brown advertising marketing Women for campaigns female http://odeo.com/episodes/23638993-Is-Marketing-to-Women-Dead-is-the-question-answered-by-Author-blogger-speaker-and-marketing-to-women-expert-Andrea-Learned Is Marketing to Women Dead is answered as Author, blogger, speaker and marketing to women expert Andrea Learned how transparently marketing to women really serves the gender trend Andrea sees emerging today Is Marketing to Women Dead is answered as Author, blogger, speaker and marketing to women expert Andrea Learned how transparently marketing to women really serves the gender trend Andrea sees emerging today Is Marketing to Women Dead is answered as Author, blogger, speaker and marketing to women expert Andrea Learned how transparently marketing to women really serves the gender trend Andrea sees emerging today tag:odeo.com,2008-11-18,23638993 Tue, 18 Nov 2008 16:54:15 -0800 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan advertising marketing Women for campaigns female http://odeo.com/episodes/23586772-Maria-Reitan-talks-with-Mary-Wilson-the-President-of-the-League-of-Women-Voters Women in Politics with Mary Wilson of the League of Women Voters. Women in Politics with Mary Wilson of the League of Women Voters. Women in Politics with Mary Wilson of the League of Women Voters. tag:odeo.com,2008-11-04,23586772 Tue, 04 Nov 2008 09:03:26 -0800 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan advertising marketing Women for campaigns female http://odeo.com/episodes/23544514-A-Report-on-Womens-Use-of-Social-Media-plus-a-discussion-on-social-networking-and-blogger-reach Aliza Freud of SheSpeaks tells us about her ground breaking research project on women and their use of social media, plus she discusses social networking and blogger reach. Aliza Freud of SheSpeaks tells us about her ground breaking research project on women and their use of social media, plus she discusses social networking and blogger reach. Aliza Freud of SheSpeaks tells us about her ground breaking research project on women and their use of social media, plus she discusses social networking and blogger reach. tag:odeo.com,2008-10-28,23544514 Tue, 28 Oct 2008 14:48:31 -0700 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan advertising marketing Women for campaigns female http://odeo.com/episodes/23524330-Kelley-Styring-of-Insight-Farm-discussesher-journey-through-7-cities-5-000-miles-in-30-days-or-Road-Trip-Through-the-American-Automobile Kelley Styring ,Principal at Insight Farm, offers exciting new research at the Institute for International Researchs “The Market Research Event” about her journey through 7 cities, 5,000 miles in 30 days or Road Trip Through the American Automobile Kelley Styring ,Principal at Insight Farm, offers exciting new research at the Institute for International Researchs “The Market Research Event” about her journey through 7 cities, 5,000 miles in 30 days or Road Trip Through the American Automobile Kelley Styring ,Principal at Insight Farm, offers exciting new research at the Institute for International Researchs “The Market Research Event” about her journey through 7 cities, 5,000 miles in 30 days or Road Trip Through the American Automobile tag:odeo.com,2008-10-21,23524330 Tue, 21 Oct 2008 17:44:52 -0700 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan advertising marketing Women for campaigns female http://odeo.com/episodes/23463076-Big-Green-Purse-Use-Your-Spending-Power-to-Create-a-Cleaner-Greener-World-was-written-by-author-Diane-MacEachern Author of Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World, Author Diane MacEachern introduces us to an exciting new program that can help everyday consumers get green easily and simply. Author of Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World, Author Diane MacEachern introduces us to an exciting new program that can help everyday consumers get green easily and simply. Author of Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World, Author Diane MacEachern introduces us to an exciting new program that can help everyday consumers get green easily and simply. tag:odeo.com,2008-10-07,23463076 Tue, 07 Oct 2008 14:52:21 -0700 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan advertising marketing Women for campaigns female http://odeo.com/episodes/23504950-Big-Green-Purse-Use-Your-Spending-Power-to-Create-a-Cleaner-Greener-World-was-written-by-author-Diane-MacEachern Author of Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World, Author Diane MacEachern introduces us to an exciting new program that can help everyday consumers get green easily and simply. Author of Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World, Author Diane MacEachern introduces us to an exciting new program that can help everyday consumers get green easily and simply. Author of Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World, Author Diane MacEachern introduces us to an exciting new program that can help everyday consumers get green easily and simply. tag:odeo.com,2008-10-07,23504950 Tue, 07 Oct 2008 11:52:21 -0700 no Purse Strings-Marketing to Women Podcast hosted by Maria Reitan advertising marketing Women for campaigns female