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    <title>Nonprofit Jungle: Guide to Smart Communications</title>
    <link>http://odeo.com/channels/2116611-Nonprofit-Jungle-Guide-to-Smart-Communications</link>
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    <description>Insights into issues facing nonprofits, helpful resources, and simple actions you can take to improve your communications efforts.</description>
    <itunes:summary>Insights into issues facing nonprofits, helpful resources, and simple actions you can take to improve your communications efforts.</itunes:summary>
    <itunes:subtitle>Insights into issues facing nonprofits, helpful resources, and simple actions you can take to improve your communications efforts.</itunes:subtitle>
    <language>en</language>
    <ttl>40</ttl>
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    <pubDate>Mon, 09 Mar 2009 11:42:00 -0700</pubDate>
    <lastBuildDate>Mon, 09 Mar 2009 11:42:00 -0700</lastBuildDate>
    <copyright>2008</copyright>
    <itunes:keywords>nonprofit, design, social media, communications, not-for-profit, website, non-profit, branding, raising money, fundraising, non profit, web strategy, online outreach</itunes:keywords>
    <category>nonprofit</category>
    <category>design</category>
    <category>social media</category>
    <category>communications</category>
    <category>not-for-profit</category>
    <category>website</category>
    <category>non-profit</category>
    <category>branding</category>
    <category>raising money</category>
    <category>fundraising</category>
    <category>non profit</category>
    <category>web strategy</category>
    <category>online outreach</category>
    <item>
      <title>Media Relations--An interview with Bonnie McEwan</title>
      <link>http://odeo.com/episodes/24278567-Media-Relations-An-interview-with-Bonnie-McEwan</link>
      <description>In this interview with Bonnie McEwan (President of Make Waves), we talk about how nonprofits can take advantage of their own best media opportunities.</description>
      <itunes:subtitle>In this interview with Bonnie McEwan (President of Make Waves), we talk about how nonprofits can take advantage of their own best media opportunities.</itunes:subtitle>
      <itunes:summary>In this interview with Bonnie McEwan (President of Make Waves), we talk about how nonprofits can take advantage of their own best media opportunities.</itunes:summary>
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      <pubDate>Mon, 09 Mar 2009 11:42:00 -0700</pubDate>
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      <itunes:author>Nonprofit Jungle: Guide to Smart Communications</itunes:author>
      <itunes:keywords>Media Relations</itunes:keywords>
      <category>nonprofit</category>
      <category>design</category>
      <category>social media</category>
      <category>communications</category>
      <category>not-for-profit</category>
      <category>website</category>
      <category>non-profit</category>
      <category>branding</category>
      <category>raising money</category>
      <category>fundraising</category>
      <category>non profit</category>
      <category>web strategy</category>
      <category>online outreach</category>
    </item>
    <item>
      <title>Open Source--An interview with Ryan Ozimek</title>
      <link>http://odeo.com/episodes/24018406-Open-Source-An-interview-with-Ryan-Ozimek</link>
      <description>In this interview with Ryan Ozimek, we talk about what open source software is and how it's relevant for nonprofit communicators.</description>
      <itunes:subtitle>In this interview with Ryan Ozimek, we talk about what open source software is and how it's relevant for nonprofit communicators.</itunes:subtitle>
      <itunes:summary>In this interview with Ryan Ozimek, we talk about what open source software is and how it's relevant for nonprofit communicators.</itunes:summary>
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      <pubDate>Mon, 02 Feb 2009 11:55:00 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:author>Nonprofit Jungle: Guide to Smart Communications</itunes:author>
      <itunes:keywords>web</itunes:keywords>
      <category>nonprofit</category>
      <category>design</category>
      <category>social media</category>
      <category>communications</category>
      <category>not-for-profit</category>
      <category>website</category>
      <category>non-profit</category>
      <category>branding</category>
      <category>raising money</category>
      <category>fundraising</category>
      <category>non profit</category>
      <category>web strategy</category>
      <category>online outreach</category>
    </item>
    <item>
      <title>We Are Media--An interview with Holly Ross</title>
      <link>http://odeo.com/episodes/23842201-We-Are-Media-An-interview-with-Holly-Ross</link>
      <description>In this interview with Holly Ross (Executive Director of NTEN), we talk about the creation of the We Are Media project.</description>
      <itunes:subtitle>In this interview with Holly Ross (Executive Director of NTEN), we talk about the creation of the We Are Media project.</itunes:subtitle>
      <itunes:summary>In this interview with Holly Ross (Executive Director of NTEN), we talk about the creation of the We Are Media project.</itunes:summary>
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      <pubDate>Wed, 07 Jan 2009 08:27:00 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:author>Nonprofit Jungle: Guide to Smart Communications</itunes:author>
      <itunes:keywords>social media</itunes:keywords>
      <category>nonprofit</category>
      <category>design</category>
      <category>social media</category>
      <category>communications</category>
      <category>not-for-profit</category>
      <category>website</category>
      <category>non-profit</category>
      <category>branding</category>
      <category>raising money</category>
      <category>fundraising</category>
      <category>non profit</category>
      <category>web strategy</category>
      <category>online outreach</category>
    </item>
    <item>
      <title>Video and other Visual Media Online: an Interview with Michael Hoffman</title>
      <link>http://odeo.com/episodes/23667693-Video-and-other-Visual-Media-Online-an-Interview-with-Michael-Hoffman</link>
      <description>In this interview with Michael Hoffman of See3, we talk about fresh ways of using video to reach your audiences.</description>
      <itunes:subtitle>In this interview with Michael Hoffman of See3, we talk about fresh ways of using video to reach your audiences.</itunes:subtitle>
      <itunes:summary>In this interview with Michael Hoffman of See3, we talk about fresh ways of using video to reach your audiences.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2008-11-25,23667693</guid>
      <pubDate>Tue, 25 Nov 2008 06:23:00 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:author>Nonprofit Jungle: Guide to Smart Communications</itunes:author>
      <itunes:keywords>Visual media</itunes:keywords>
      <category>nonprofit</category>
      <category>design</category>
      <category>social media</category>
      <category>communications</category>
      <category>not-for-profit</category>
      <category>website</category>
      <category>non-profit</category>
      <category>branding</category>
      <category>raising money</category>
      <category>fundraising</category>
      <category>non profit</category>
      <category>web strategy</category>
      <category>online outreach</category>
    </item>
    <item>
      <title>Design Online--What works for the Web and email</title>
      <link>http://odeo.com/episodes/23587721-Design-Online-What-works-for-the-Web-and-email</link>
      <description>This podcast explores best practices for design online.</description>
      <itunes:subtitle>This podcast explores best practices for design online.</itunes:subtitle>
      <itunes:summary>This podcast explores best practices for design online.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2008-11-06,23587721</guid>
      <pubDate>Thu, 06 Nov 2008 09:49:00 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:author>Nonprofit Jungle: Guide to Smart Communications</itunes:author>
      <itunes:keywords>Design</itunes:keywords>
      <category>nonprofit</category>
      <category>design</category>
      <category>social media</category>
      <category>communications</category>
      <category>not-for-profit</category>
      <category>website</category>
      <category>non-profit</category>
      <category>branding</category>
      <category>raising money</category>
      <category>fundraising</category>
      <category>non profit</category>
      <category>web strategy</category>
      <category>online outreach</category>
    </item>
    <item>
      <title>Who are You--Personify your organization</title>
      <link>http://odeo.com/episodes/23494433-Who-are-You-Personify-your-organization</link>
      <description>Defining your org&#226;s personality can be relatively painless, cheap, and fun, and will help ensure your communications sing from the same songbook and express the feeling you want to communicate.</description>
      <itunes:subtitle>Defining your org&#226;s personality can be relatively painless, cheap, and fun, and will help ensure your communications sing from the same songbook and express the feeling you want to communicate.</itunes:subtitle>
      <itunes:summary>Defining your org&#226;s personality can be relatively painless, cheap, and fun, and will help ensure your communications sing from the same songbook and express the feeling you want to communicate.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2008-10-16,23494433</guid>
      <pubDate>Thu, 16 Oct 2008 08:33:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/bigduck/BD-Personality-3.26.08.mp3"/>
      <itunes:author>Nonprofit Jungle: Guide to Smart Communications</itunes:author>
      <itunes:keywords>personality</itunes:keywords>
      <category>nonprofit</category>
      <category>design</category>
      <category>social media</category>
      <category>communications</category>
      <category>not-for-profit</category>
      <category>website</category>
      <category>non-profit</category>
      <category>branding</category>
      <category>raising money</category>
      <category>fundraising</category>
      <category>non profit</category>
      <category>web strategy</category>
      <category>online outreach</category>
    </item>
    <item>
      <title>Go Mobile--An Interview with Katrin Verclas</title>
      <link>http://odeo.com/episodes/23396444-Go-Mobile-An-Interview-with-Katrin-Verclas</link>
      <description>With over 3.3 billion active mobile phone accounts worldwide, there's no more direct way to reach people. Activist and consultant Katrin Verclas shares insights into how organizations are using SMS technology to create social change, and what your organization may want to consider as you dive in.</description>
      <itunes:subtitle>With over 3.3 billion active mobile phone accounts worldwide, there's no more direct way to reach people. Activist and consultant Katrin Verclas shares insights into how organizations are using SMS technology to create social change, and what your organization may want to consider as you dive in.</itunes:subtitle>
      <itunes:summary>With over 3.3 billion active mobile phone accounts worldwide, there's no more direct way to reach people. Activist and consultant Katrin Verclas shares insights into how organizations are using SMS technology to create social change, and what your organization may want to consider as you dive in.</itunes:summary>
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      <pubDate>Thu, 25 Sep 2008 10:26:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/bigduck/BD-Katrine3.mp3"/>
      <itunes:author>Nonprofit Jungle: Guide to Smart Communications</itunes:author>
      <itunes:keywords>Mobile</itunes:keywords>
      <category>nonprofit</category>
      <category>design</category>
      <category>social media</category>
      <category>communications</category>
      <category>not-for-profit</category>
      <category>website</category>
      <category>non-profit</category>
      <category>branding</category>
      <category>raising money</category>
      <category>fundraising</category>
      <category>non profit</category>
      <category>web strategy</category>
      <category>online outreach</category>
    </item>
    <item>
      <title>File Formats--The ABCs of EPS (and JPEG, and more)</title>
      <link>http://odeo.com/episodes/23244852-File-Formats-The-ABCs-of-EPS-and-JPEG-and-more</link>
      <description>Can't tell a TIFF from a JPEG? Raster art gotcha down? Sonny Mui, Senior Art Director, explains the basics of how file formats work, so you can manage artwork more effectively in-house.</description>
      <itunes:subtitle>Can't tell a TIFF from a JPEG? Raster art gotcha down? Sonny Mui, Senior Art Director, explains the basics of how file formats work, so you can manage artwork more effectively in-house.</itunes:subtitle>
      <itunes:summary>Can't tell a TIFF from a JPEG? Raster art gotcha down? Sonny Mui, Senior Art Director, explains the basics of how file formats work, so you can manage artwork more effectively in-house.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2008-09-03,23244852</guid>
      <pubDate>Wed, 03 Sep 2008 05:58:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/bigduck/BD-Fileformats-7.mp3"/>
      <itunes:author>Nonprofit Jungle: Guide to Smart Communications</itunes:author>
      <itunes:keywords>Design</itunes:keywords>
      <category>nonprofit</category>
      <category>design</category>
      <category>social media</category>
      <category>communications</category>
      <category>not-for-profit</category>
      <category>website</category>
      <category>non-profit</category>
      <category>branding</category>
      <category>raising money</category>
      <category>fundraising</category>
      <category>non profit</category>
      <category>web strategy</category>
      <category>online outreach</category>
    </item>
    <item>
      <title>Guiding Growth: An interview of Vision with Mark Lipton</title>
      <link>http://odeo.com/episodes/23189530-Guiding-Growth-An-interview-of-Vision-with-Mark-Lipton</link>
      <description>What is Vision? And how does it differ from Mission? In this interview with Mark Lipton (Professor and Chair of Management Programs at Milano, the New School for Management and Urban Policy), we talk about how Visions are critical to guiding organizational growth.</description>
      <itunes:subtitle>What is Vision? And how does it differ from Mission? In this interview with Mark Lipton (Professor and Chair of Management Programs at Milano, the New School for Management and Urban Policy), we talk about how Visions are critical to guiding organizational growth.</itunes:subtitle>
      <itunes:summary>What is Vision? And how does it differ from Mission? In this interview with Mark Lipton (Professor and Chair of Management Programs at Milano, the New School for Management and Urban Policy), we talk about how Visions are critical to guiding organizational growth.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2008-08-18,23189530</guid>
      <pubDate>Mon, 18 Aug 2008 08:47:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/bigduck/BD-Vision-3.mp3"/>
      <itunes:author>Nonprofit Jungle: Guide to Smart Communications</itunes:author>
      <itunes:keywords>Vision</itunes:keywords>
      <category>nonprofit</category>
      <category>design</category>
      <category>social media</category>
      <category>communications</category>
      <category>not-for-profit</category>
      <category>website</category>
      <category>non-profit</category>
      <category>branding</category>
      <category>raising money</category>
      <category>fundraising</category>
      <category>non profit</category>
      <category>web strategy</category>
      <category>online outreach</category>
    </item>
    <item>
      <title>Guiding Growth--An Interview of Vision with Mark Lipton</title>
      <link>http://odeo.com/episodes/23244853-Guiding-Growth-An-Interview-of-Vision-with-Mark-Lipton</link>
      <description>What is Vision? And how does it differ from Mission? In this interview with Mark Lipton (Professor and Chair of Management Programs at Milano, the New School for Management and Urban Policy), we talk about how Visions are critical to guiding organizational growth.</description>
      <itunes:subtitle>What is Vision? And how does it differ from Mission? In this interview with Mark Lipton (Professor and Chair of Management Programs at Milano, the New School for Management and Urban Policy), we talk about how Visions are critical to guiding organizational growth.</itunes:subtitle>
      <itunes:summary>What is Vision? And how does it differ from Mission? In this interview with Mark Lipton (Professor and Chair of Management Programs at Milano, the New School for Management and Urban Policy), we talk about how Visions are critical to guiding organizational growth.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2008-08-18,23244853</guid>
      <pubDate>Mon, 18 Aug 2008 08:47:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:author>Nonprofit Jungle: Guide to Smart Communications</itunes:author>
      <itunes:keywords>Vision</itunes:keywords>
      <category>nonprofit</category>
      <category>design</category>
      <category>social media</category>
      <category>communications</category>
      <category>not-for-profit</category>
      <category>website</category>
      <category>non-profit</category>
      <category>branding</category>
      <category>raising money</category>
      <category>fundraising</category>
      <category>non profit</category>
      <category>web strategy</category>
      <category>online outreach</category>
    </item>
    <item>
      <title>Media Rules--An Interview with Brian Reich on new media</title>
      <link>http://odeo.com/episodes/23112384-Media-Rules-An-Interview-with-Brian-Reich-on-new-media</link>
      <description>Wondering how all this new media and technology might impact your nonprofit's communications? Author Brian Reich shares his approach to integrating new media with sound communications strategies, and offers some useful tips and resources to help you get started.</description>
      <itunes:subtitle>Wondering how all this new media and technology might impact your nonprofit's communications? Author Brian Reich shares his approach to integrating new media with sound communications strategies, and offers some useful tips and resources to help you get started.</itunes:subtitle>
      <itunes:summary>Wondering how all this new media and technology might impact your nonprofit's communications? Author Brian Reich shares his approach to integrating new media with sound communications strategies, and offers some useful tips and resources to help you get started.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2008-07-24,23112384</guid>
      <pubDate>Thu, 24 Jul 2008 10:39:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/bigduck/BigDuck_BrianReich.mp3"/>
      <itunes:author>Nonprofit Jungle: Guide to Smart Communications</itunes:author>
      <itunes:keywords>social media</itunes:keywords>
      <category>nonprofit</category>
      <category>design</category>
      <category>social media</category>
      <category>communications</category>
      <category>not-for-profit</category>
      <category>website</category>
      <category>non-profit</category>
      <category>branding</category>
      <category>raising money</category>
      <category>fundraising</category>
      <category>non profit</category>
      <category>web strategy</category>
      <category>online outreach</category>
    </item>
    <item>
      <title>Research--Qualitative, Quantitative, and Do-It-Yourself</title>
      <link>http://odeo.com/episodes/23080138-Research-Qualitative-Quantitative-and-Do-It-Yourself</link>
      <description>Conducting proper research can be vital in informing your organization's communications. Sarah Durham gets some pointers from special guest Ann Duffett about what you can do on your own and when you should get some outside help.</description>
      <itunes:subtitle>Conducting proper research can be vital in informing your organization's communications. Sarah Durham gets some pointers from special guest Ann Duffett about what you can do on your own and when you should get some outside help.</itunes:subtitle>
      <itunes:summary>Conducting proper research can be vital in informing your organization's communications. Sarah Durham gets some pointers from special guest Ann Duffett about what you can do on your own and when you should get some outside help.</itunes:summary>
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      <pubDate>Tue, 01 Jul 2008 08:57:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:author>Nonprofit Jungle: Guide to Smart Communications</itunes:author>
      <itunes:keywords>strategy</itunes:keywords>
      <category>nonprofit</category>
      <category>design</category>
      <category>social media</category>
      <category>communications</category>
      <category>not-for-profit</category>
      <category>website</category>
      <category>non-profit</category>
      <category>branding</category>
      <category>raising money</category>
      <category>fundraising</category>
      <category>non profit</category>
      <category>web strategy</category>
      <category>online outreach</category>
    </item>
    <item>
      <title>Web 2.0--Meet your audiences where they are</title>
      <link>http://odeo.com/episodes/23080139-Web-2-0-Meet-your-audiences-where-they-are</link>
      <description>Looking to connect to your donors on a more personal level? Consider using one of the many social networking platforms out there to give them a more interactive experience.</description>
      <itunes:subtitle>Looking to connect to your donors on a more personal level? Consider using one of the many social networking platforms out there to give them a more interactive experience.</itunes:subtitle>
      <itunes:summary>Looking to connect to your donors on a more personal level? Consider using one of the many social networking platforms out there to give them a more interactive experience.</itunes:summary>
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      <pubDate>Mon, 16 Jun 2008 14:21:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:author>Nonprofit Jungle: Guide to Smart Communications</itunes:author>
      <itunes:keywords>podcasts</itunes:keywords>
      <category>nonprofit</category>
      <category>design</category>
      <category>social media</category>
      <category>communications</category>
      <category>not-for-profit</category>
      <category>website</category>
      <category>non-profit</category>
      <category>branding</category>
      <category>raising money</category>
      <category>fundraising</category>
      <category>non profit</category>
      <category>web strategy</category>
      <category>online outreach</category>
    </item>
    <item>
      <title>Taglines--Your org in seven words or less</title>
      <link>http://odeo.com/episodes/23080140-Taglines-Your-org-in-seven-words-or-less</link>
      <description>Want a low-cost, high-value way to clarify your name and define your work? Consider developing a tagline to differentiate your organization from your peers and competitors. In this episode you'll learn some of the do's and don'ts of tagline development and usage.</description>
      <itunes:subtitle>Want a low-cost, high-value way to clarify your name and define your work? Consider developing a tagline to differentiate your organization from your peers and competitors. In this episode you'll learn some of the do's and don'ts of tagline development and usage.</itunes:subtitle>
      <itunes:summary>Want a low-cost, high-value way to clarify your name and define your work? Consider developing a tagline to differentiate your organization from your peers and competitors. In this episode you'll learn some of the do's and don'ts of tagline development and usage.</itunes:summary>
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      <pubDate>Thu, 22 May 2008 07:41:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:author>Nonprofit Jungle: Guide to Smart Communications</itunes:author>
      <itunes:keywords>Branding</itunes:keywords>
      <category>nonprofit</category>
      <category>design</category>
      <category>social media</category>
      <category>communications</category>
      <category>not-for-profit</category>
      <category>website</category>
      <category>non-profit</category>
      <category>branding</category>
      <category>raising money</category>
      <category>fundraising</category>
      <category>non profit</category>
      <category>web strategy</category>
      <category>online outreach</category>
    </item>
    <item>
      <title>Writing for the Web--Less is more</title>
      <link>http://odeo.com/episodes/23080141-Writing-for-the-Web-Less-is-more</link>
      <description>Learn to say more with less when writing for the web. Use these best practices and tools to make sure you're getting your message across online.</description>
      <itunes:subtitle>Learn to say more with less when writing for the web. Use these best practices and tools to make sure you're getting your message across online.</itunes:subtitle>
      <itunes:summary>Learn to say more with less when writing for the web. Use these best practices and tools to make sure you're getting your message across online.</itunes:summary>
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      <pubDate>Thu, 01 May 2008 12:57:00 -0700</pubDate>
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      <itunes:author>Nonprofit Jungle: Guide to Smart Communications</itunes:author>
      <itunes:keywords>web</itunes:keywords>
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      <category>design</category>
      <category>social media</category>
      <category>communications</category>
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      <category>website</category>
      <category>non-profit</category>
      <category>branding</category>
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      <category>fundraising</category>
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      <title>Names and Acronyms--Look before you leap</title>
      <link>http://odeo.com/episodes/23080142-Names-and-Acronyms-Look-before-you-leap</link>
      <description>Before you settle on a shortcut for your name, consider the risks and implications.</description>
      <itunes:subtitle>Before you settle on a shortcut for your name, consider the risks and implications.</itunes:subtitle>
      <itunes:summary>Before you settle on a shortcut for your name, consider the risks and implications.</itunes:summary>
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      <pubDate>Wed, 23 Apr 2008 11:42:00 -0700</pubDate>
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      <itunes:author>Nonprofit Jungle: Guide to Smart Communications</itunes:author>
      <itunes:keywords>Branding</itunes:keywords>
      <category>nonprofit</category>
      <category>design</category>
      <category>social media</category>
      <category>communications</category>
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      <category>website</category>
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      <category>raising money</category>
      <category>fundraising</category>
      <category>non profit</category>
      <category>web strategy</category>
      <category>online outreach</category>
    </item>
    <item>
      <title>Holistic Communications--More than the immediate project</title>
      <link>http://odeo.com/episodes/23080143-Holistic-Communications-More-than-the-immediate-project</link>
      <description>When creating that website, annual report, brochure, or other communications piece, taking a step back to survey the 'bigger picture' and think strategically can dramatically improve results.</description>
      <itunes:subtitle>When creating that website, annual report, brochure, or other communications piece, taking a step back to survey the 'bigger picture' and think strategically can dramatically improve results.</itunes:subtitle>
      <itunes:summary>When creating that website, annual report, brochure, or other communications piece, taking a step back to survey the 'bigger picture' and think strategically can dramatically improve results.</itunes:summary>
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      <pubDate>Mon, 07 Apr 2008 08:50:00 -0700</pubDate>
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      <itunes:keywords>strategy</itunes:keywords>
      <category>nonprofit</category>
      <category>design</category>
      <category>social media</category>
      <category>communications</category>
      <category>not-for-profit</category>
      <category>website</category>
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      <category>branding</category>
      <category>raising money</category>
      <category>fundraising</category>
      <category>non profit</category>
      <category>web strategy</category>
      <category>online outreach</category>
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    <item>
      <title>Diversify your fundraising--Attracting individual donors</title>
      <link>http://odeo.com/episodes/23080144-Diversify-your-fundraising-Attracting-individual-donors</link>
      <description>Adding email and online banners to your year-end annual appeal can reap great rewards. In this cast we will outline how Parent Project Muscular Dystrophy reached a broader base of donors with a few simple tools.</description>
      <itunes:subtitle>Adding email and online banners to your year-end annual appeal can reap great rewards. In this cast we will outline how Parent Project Muscular Dystrophy reached a broader base of donors with a few simple tools.</itunes:subtitle>
      <itunes:summary>Adding email and online banners to your year-end annual appeal can reap great rewards. In this cast we will outline how Parent Project Muscular Dystrophy reached a broader base of donors with a few simple tools.</itunes:summary>
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      <pubDate>Wed, 26 Mar 2008 10:49:00 -0700</pubDate>
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      <itunes:keywords>fundraising</itunes:keywords>
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      <category>design</category>
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      <category>branding</category>
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      <category>fundraising</category>
      <category>non profit</category>
      <category>web strategy</category>
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