<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" version="2.0">
  <channel>
    <title>The Hopkinson Report</title>
    <link>http://odeo.com/channels/2116426-The-Hopkinson-Report</link>
    <itunes:explicit>no</itunes:explicit>
    <description>Jim Hopkinson, Wired.com's marketing guy, takes a fresh and funny look at the marketing trends that matter.  From internet and new media to business and pop culture, Jim and his guests provide their unique perspective on marketing in the digital age. Other topics covered in this weekly audio podcast include branding, technology trends, social networking, web 2.0, marketing case studies, career advice, and online marketing. Video, photos, links, and other multimedia related to the podcast can be found on Jim's blog, www.TheHopkinsonReport.com.</description>
    <itunes:summary>Jim Hopkinson, Wired.com's marketing guy, takes a fresh and funny look at the marketing trends that matter.  From internet and new media to business and pop culture, Jim and his guests provide their unique perspective on marketing in the digital age. Other topics covered in this weekly audio podcast include branding, technology trends, social networking, web 2.0, marketing case studies, career advice, and online marketing. Video, photos, links, and other multimedia related to the podcast can be found on Jim's blog, www.TheHopkinsonReport.com.</itunes:summary>
    <itunes:subtitle>Jim Hopkinson, Wired.com's marketing guy, takes a fresh and funny look at marketing trends that matter.  From internet and new media to business and pop culture, Jim and his guests provide their unique perspective on marketing in the digital age.</itunes:subtitle>
    <language>en-us</language>
    <ttl>40</ttl>
    <itunes:image href="http://www.odeo.com/uploads/0023/2164/serial_2116426_large.png"/>
    <image link="http://odeo.com/channels/2116426-The-Hopkinson-Report" title="The Hopkinson Report" url="http://www.odeo.com/uploads/0023/2164/serial_2116426_large.png"/>
    <pubDate>Thu, 10 Dec 2009 00:00:00 -0800</pubDate>
    <lastBuildDate>Thu, 10 Dec 2009 00:00:00 -0800</lastBuildDate>
    <copyright>Copyright 2006 CondeNet Inc. All rights reserved.</copyright>
    <category>Business</category>
    <itunes:category text="Business"/>
    <item>
      <title>The Hopkinson Report Episode 83: 4 Important Video Trends Worth Watching</title>
      <link>http://odeo.com/episodes/25518852-The-Hopkinson-Report-Episode-83-4-Important-Video-Trends-Worth-Watching</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-12-10,25518852</guid>
      <pubDate>Thu, 10 Dec 2009 00:00:00 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport083.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 82: Black Friday is Stupid and 5 other helpful shopping rants</title>
      <link>http://odeo.com/episodes/25481756-The-Hopkinson-Report-Episode-82-Black-Friday-is-Stupid-and-5-other-helpful-shopping-rants</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-12-02,25481756</guid>
      <pubDate>Wed, 02 Dec 2009 00:00:00 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport082.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 81: Interview - Alexa Von Tobel of Learnvest.com.</title>
      <link>http://odeo.com/episodes/25468104-The-Hopkinson-Report-Episode-81-Interview-Alexa-Von-Tobel-of-Learnvest-com</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-11-18,25468104</guid>
      <pubDate>Wed, 18 Nov 2009 00:00:00 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport081.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 80: Interview - The Gregory Brothers from Auto-Tune the News.</title>
      <link>http://odeo.com/episodes/25438171-The-Hopkinson-Report-Episode-80-Interview-The-Gregory-Brothers-from-Auto-Tune-the-News</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-11-11,25438171</guid>
      <pubDate>Wed, 11 Nov 2009 00:00:00 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport080.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 79: Interview - Adam Wallace and Brian Simpson of the Roger Smith Hotel.</title>
      <link>http://odeo.com/episodes/25391700-The-Hopkinson-Report-Episode-79-Interview-Adam-Wallace-and-Brian-Simpson-of-the-Roger-Smith-Hotel</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-11-04,25391700</guid>
      <pubDate>Wed, 04 Nov 2009 00:00:00 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport079.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 78: Interview - Jana Eggers, CEO of Spreadshirt talks Bacon, Ironman, and T-shirts.</title>
      <link>http://odeo.com/episodes/25391699-The-Hopkinson-Report-Episode-78-Interview-Jana-Eggers-CEO-of-Spreadshirt-talks-Bacon-Ironman-and-T-shirts</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-10-28,25391699</guid>
      <pubDate>Wed, 28 Oct 2009 01:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport078.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 77: Interview - Elizabeth King, author of Outsmarting the SAT</title>
      <link>http://odeo.com/episodes/25324729-The-Hopkinson-Report-Episode-77-Interview-Elizabeth-King-author-of-Outsmarting-the-SAT</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-10-21,25324729</guid>
      <pubDate>Wed, 21 Oct 2009 01:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport077.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 76: Interview with Andy McLaughlin of online collaboration tool Huddle.net</title>
      <link>http://odeo.com/episodes/25284384-The-Hopkinson-Report-Episode-76-Interview-with-Andy-McLaughlin-of-online-collaboration-tool-Huddle-net</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-10-14,25284384</guid>
      <pubDate>Wed, 14 Oct 2009 01:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport076.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 76: Interview with Andy McLoughlin of online collaboration tool Huddle.net</title>
      <link>http://odeo.com/episodes/25324728-The-Hopkinson-Report-Episode-76-Interview-with-Andy-McLoughlin-of-online-collaboration-tool-Huddle-net</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-10-14,25324728</guid>
      <pubDate>Wed, 14 Oct 2009 01:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport076.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 75: 5 Reasons You Should be Using a Twitter Client (Interview with Hootsuite CEO Ryan Holmes)</title>
      <link>http://odeo.com/episodes/25243981-The-Hopkinson-Report-Episode-75-5-Reasons-You-Should-be-Using-a-Twitter-Client-Interview-with-Hootsuite-CEO-Ryan-Holmes</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-10-07,25243981</guid>
      <pubDate>Wed, 07 Oct 2009 01:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport075.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 74: Interview with Blogger, Podcaster, Entrepreneur, Speaker, Author, Marketing Guru Mitch Joel.</title>
      <link>http://odeo.com/episodes/25210132-The-Hopkinson-Report-Episode-74-Interview-with-Blogger-Podcaster-Entrepreneur-Speaker-Author-Marketing-Guru-Mitch-Joel</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-09-30,25210132</guid>
      <pubDate>Wed, 30 Sep 2009 01:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport074.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 73: Interview - Jason Sadler of I Wear Your Shirt</title>
      <link>http://odeo.com/episodes/25134572-The-Hopkinson-Report-Episode-73-Interview-Jason-Sadler-of-I-Wear-Your-Shirt</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-09-16,25134572</guid>
      <pubDate>Wed, 16 Sep 2009 01:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport073.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 72: Inside Intel - Interview with Intel's Senior Digital Strategist</title>
      <link>http://odeo.com/episodes/25061614-The-Hopkinson-Report-Episode-72-Inside-Intel-Interview-with-Intel-s-Senior-Digital-Strategist</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-09-02,25061614</guid>
      <pubDate>Wed, 02 Sep 2009 01:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport072.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 71: The right way and wrong way to approach Cars, Careers, and Marketing Communication</title>
      <link>http://odeo.com/episodes/25024646-The-Hopkinson-Report-Episode-71-The-right-way-and-wrong-way-to-approach-Cars-Careers-and-Marketing-Communication</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-08-26,25024646</guid>
      <pubDate>Wed, 26 Aug 2009 01:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport071.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 70: Sports stadiums continue to evolve. So where's the Wi-Fi?</title>
      <link>http://odeo.com/episodes/24987071-The-Hopkinson-Report-Episode-70-Sports-stadiums-continue-to-evolve-So-where-s-the-Wi-Fi</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-08-19,24987071</guid>
      <pubDate>Wed, 19 Aug 2009 01:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport070.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 69: Hope you enjoyed the Twitter era, here come the rules.</title>
      <link>http://odeo.com/episodes/24948263-The-Hopkinson-Report-Episode-69-Hope-you-enjoyed-the-Twitter-era-here-come-the-rules</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-08-12,24948263</guid>
      <pubDate>Wed, 12 Aug 2009 01:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport069.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 68: How to network like your life depends on it</title>
      <link>http://odeo.com/episodes/24915216-The-Hopkinson-Report-Episode-68-How-to-network-like-your-life-depends-on-it</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-08-05,24915216</guid>
      <pubDate>Wed, 05 Aug 2009 01:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport068.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 67: The Future of Copyright Law - A Remixer's Manifesto</title>
      <link>http://odeo.com/episodes/24880374-The-Hopkinson-Report-Episode-67-The-Future-of-Copyright-Law-A-Remixer-s-Manifesto</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-07-29,24880374</guid>
      <pubDate>Wed, 29 Jul 2009 01:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport067.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 66: Interview Part 2 - Daniel Odio gives tips and tricks for entrepreneurs</title>
      <link>http://odeo.com/episodes/24846673-The-Hopkinson-Report-Episode-66-Interview-Part-2-Daniel-Odio-gives-tips-and-tricks-for-entrepreneurs</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-07-22,24846673</guid>
      <pubDate>Wed, 22 Jul 2009 01:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport066.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 65: Interview Part 1 - Daniel Odio gives tips and tricks for entrepreneurs</title>
      <link>http://odeo.com/episodes/24809559-The-Hopkinson-Report-Episode-65-Interview-Part-1-Daniel-Odio-gives-tips-and-tricks-for-entrepreneurs</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-07-15,24809559</guid>
      <pubDate>Wed, 15 Jul 2009 01:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport065.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 64: Career profile - From big city marketing to small town coffee shop</title>
      <link>http://odeo.com/episodes/24769515-The-Hopkinson-Report-Episode-64-Career-profile-From-big-city-marketing-to-small-town-coffee-shop</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-07-08,24769515</guid>
      <pubDate>Wed, 08 Jul 2009 01:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport064.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 63: 10 Business Lessons You Can Learn From Michael Jackson's Career</title>
      <link>http://odeo.com/episodes/24757351-The-Hopkinson-Report-Episode-63-10-Business-Lessons-You-Can-Learn-From-Michael-Jackson-s-Career</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-07-02,24757351</guid>
      <pubDate>Thu, 02 Jul 2009 01:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport063.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 62: Interview - Squarespace.com, helping bloggers and businesses build exceptional websites.</title>
      <link>http://odeo.com/episodes/24757350-The-Hopkinson-Report-Episode-62-Interview-Squarespace-com-helping-bloggers-and-businesses-build-exceptional-websites</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-06-24,24757350</guid>
      <pubDate>Wed, 24 Jun 2009 01:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport062.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 61: Jeff Bezos is God (and other lessons learned at the Wired Disruptive Business Conference)</title>
      <link>http://odeo.com/episodes/24722443-The-Hopkinson-Report-Episode-61-Jeff-Bezos-is-God-and-other-lessons-learned-at-the-Wired-Disruptive-Business-Conference</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-06-17,24722443</guid>
      <pubDate>Wed, 17 Jun 2009 01:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport061.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 60: PleaseFixTheiPhone.com asked. Did Apple deliver?</title>
      <link>http://odeo.com/episodes/24683336-The-Hopkinson-Report-Episode-60-PleaseFixTheiPhone-com-asked-Did-Apple-deliver</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-06-10,24683336</guid>
      <pubDate>Wed, 10 Jun 2009 01:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport060.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 59: Interview - Sarah Prevette from RedWire, a collaboration tool for entrepreneurs.</title>
      <link>http://odeo.com/episodes/24645620-The-Hopkinson-Report-Episode-59-Interview-Sarah-Prevette-from-RedWire-a-collaboration-tool-for-entrepreneurs</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-06-03,24645620</guid>
      <pubDate>Wed, 03 Jun 2009 01:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport059.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 58: Inbox Investigation - Five e-mail marketing myths</title>
      <link>http://odeo.com/episodes/24619731-The-Hopkinson-Report-Episode-58-Inbox-Investigation-Five-e-mail-marketing-myths</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-05-28,24619731</guid>
      <pubDate>Thu, 28 May 2009 01:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport058.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 57: Has Gillette taken the razor/blade model too far?</title>
      <link>http://odeo.com/episodes/24585700-The-Hopkinson-Report-Episode-57-Has-Gillette-taken-the-razor-blade-model-too-far</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-05-20,24585700</guid>
      <pubDate>Wed, 20 May 2009 01:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport057.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 56: Hey, what are you drinking? And why?</title>
      <link>http://odeo.com/episodes/24546188-The-Hopkinson-Report-Episode-56-Hey-what-are-you-drinking-And-why</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-05-13,24546188</guid>
      <pubDate>Wed, 13 May 2009 01:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport056.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 55: 10 ways to generate creative new ideas</title>
      <link>http://odeo.com/episodes/24546185-The-Hopkinson-Report-Episode-55-10-ways-to-generate-creative-new-ideas</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-05-06,24546185</guid>
      <pubDate>Wed, 06 May 2009 01:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport055.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 54: Marketing to your fan base with Facebook Public Profiles</title>
      <link>http://odeo.com/episodes/24521593-The-Hopkinson-Report-Episode-54-Marketing-to-your-fan-base-with-Facebook-Public-Profiles</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-04-29,24521593</guid>
      <pubDate>Wed, 29 Apr 2009 01:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport054.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 53: Interview - Mike Barash from Blurb.com talks marketing in the self-publishing era. Start the presses!</title>
      <link>http://odeo.com/episodes/25391697-The-Hopkinson-Report-Episode-53-Interview-Mike-Barash-from-Blurb-com-talks-marketing-in-the-self-publishing-era-Start-the-presses</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-04-22,25391697</guid>
      <pubDate>Wed, 22 Apr 2009 01:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport053.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 53: Interview - Mike Barash from Blurb.com talks marketing in the self-publishing era. Start the presses!</title>
      <link>http://odeo.com/episodes/24521592-The-Hopkinson-Report-Episode-53-Interview-Mike-Barash-from-Blurb-com-talks-marketing-in-the-self-publishing-era-Start-the-presses</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-04-22,24521592</guid>
      <pubDate>Wed, 22 Apr 2009 00:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport053.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 53: The Hopkinson Report Episode 53: Interview - Mike Barash from Blurb.com talks marketing in the self-publishing era. Start the presses!</title>
      <link>http://odeo.com/episodes/24487032-The-Hopkinson-Report-Episode-53-The-Hopkinson-Report-Episode-53-Interview-Mike-Barash-from-Blurb-com-talks-marketing-in-the-self-publishing-era-Start-the-presses</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-04-22,24487032</guid>
      <pubDate>Wed, 22 Apr 2009 00:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport053.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 52: Driving customers - 10 marketing hits and misses at the NY Auto Show</title>
      <link>http://odeo.com/episodes/25391696-The-Hopkinson-Report-Episode-52-Driving-customers-10-marketing-hits-and-misses-at-the-NY-Auto-Show</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-04-15,25391696</guid>
      <pubDate>Wed, 15 Apr 2009 01:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport052.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 52: Driving customers - 10 marketing hits and misses at the NY Auto Show</title>
      <link>http://odeo.com/episodes/24453007-The-Hopkinson-Report-Episode-52-Driving-customers-10-marketing-hits-and-misses-at-the-NY-Auto-Show</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-04-15,24453007</guid>
      <pubDate>Wed, 15 Apr 2009 00:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport052.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 51: Interview - Josh Baer from "Other Inbox" has the key for curing email overload (and a Tesla)</title>
      <link>http://odeo.com/episodes/25391695-The-Hopkinson-Report-Episode-51-Interview-Josh-Baer-from-Other-Inbox-has-the-key-for-curing-email-overload-and-a-Tesla</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-04-08,25391695</guid>
      <pubDate>Wed, 08 Apr 2009 01:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport051.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 51: Interview - Josh Baer from "Other Inbox" has the key for curing email overload (and a Tesla)</title>
      <link>http://odeo.com/episodes/24427064-The-Hopkinson-Report-Episode-51-Interview-Josh-Baer-from-Other-Inbox-has-the-key-for-curing-email-overload-and-a-Tesla</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-04-08,24427064</guid>
      <pubDate>Wed, 08 Apr 2009 00:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport051.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 50: Interview - The crowdsourcing Genius that saved SXSW</title>
      <link>http://odeo.com/episodes/25391694-The-Hopkinson-Report-Episode-50-Interview-The-crowdsourcing-Genius-that-saved-SXSW</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-04-01,25391694</guid>
      <pubDate>Wed, 01 Apr 2009 01:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport050.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 50: Interview - The crowdsourcing Genius that saved SXSW</title>
      <link>http://odeo.com/episodes/24392650-The-Hopkinson-Report-Episode-50-Interview-The-crowdsourcing-Genius-that-saved-SXSW</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-04-01,24392650</guid>
      <pubDate>Wed, 01 Apr 2009 00:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport050.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 49: Using Twitter for social change</title>
      <link>http://odeo.com/episodes/25391693-The-Hopkinson-Report-Episode-49-Using-Twitter-for-social-change</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-03-25,25391693</guid>
      <pubDate>Wed, 25 Mar 2009 01:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport049.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 49: Using Twitter for social change</title>
      <link>http://odeo.com/episodes/24359425-The-Hopkinson-Report-Episode-49-Using-Twitter-for-social-change</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-03-25,24359425</guid>
      <pubDate>Wed, 25 Mar 2009 00:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport049.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 48: Marketing lessons learned from SXSW</title>
      <link>http://odeo.com/episodes/25391692-The-Hopkinson-Report-Episode-48-Marketing-lessons-learned-from-SXSW</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-03-19,25391692</guid>
      <pubDate>Thu, 19 Mar 2009 01:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport048.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 48: Marketing lessons learned from SXSW</title>
      <link>http://odeo.com/episodes/24328988-The-Hopkinson-Report-Episode-48-Marketing-lessons-learned-from-SXSW</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-03-19,24328988</guid>
      <pubDate>Thu, 19 Mar 2009 00:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport048.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 47: Thoughts on SXSW, defining your niche, Twitter, Adam Carolla, and Bill Simmons</title>
      <link>http://odeo.com/episodes/25391691-The-Hopkinson-Report-Episode-47-Thoughts-on-SXSW-defining-your-niche-Twitter-Adam-Carolla-and-Bill-Simmons</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-03-11,25391691</guid>
      <pubDate>Wed, 11 Mar 2009 01:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport047.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 47: Thoughts on SXSW, defining your niche, Twitter, Adam Carolla, and Bill Simmons</title>
      <link>http://odeo.com/episodes/24290272-The-Hopkinson-Report-Episode-47-Thoughts-on-SXSW-defining-your-niche-Twitter-Adam-Carolla-and-Bill-Simmons</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-03-11,24290272</guid>
      <pubDate>Wed, 11 Mar 2009 00:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport047.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 46: Revenue Models for the New Media Infopreneur</title>
      <link>http://odeo.com/episodes/24239745-The-Hopkinson-Report-Episode-46-Revenue-Models-for-the-New-Media-Infopreneur</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-03-04,24239745</guid>
      <pubDate>Wed, 04 Mar 2009 00:00:00 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport046.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 45: Netbooks - Gadget Lust or Marketing Hype?</title>
      <link>http://odeo.com/episodes/24239744-The-Hopkinson-Report-Episode-45-Netbooks-Gadget-Lust-or-Marketing-Hype</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-02-25,24239744</guid>
      <pubDate>Wed, 25 Feb 2009 00:00:00 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport045.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 45: Netbooks - Gadget Lust or Marketing Hype?</title>
      <link>http://odeo.com/episodes/24207680-The-Hopkinson-Report-Episode-45-Netbooks-Gadget-Lust-or-Marketing-Hype</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-02-18,24207680</guid>
      <pubDate>Wed, 18 Feb 2009 00:00:00 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/x-m4a" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport045.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
    <item>
      <title>The Hopkinson Report Episode 44: Marketing the Amazon Kindle - Making me want one when I don't need one.</title>
      <link>http://odeo.com/episodes/24129644-The-Hopkinson-Report-Episode-44-Marketing-the-Amazon-Kindle-Making-me-want-one-when-I-don-t-need-one</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-02-18,24129644</guid>
      <pubDate>Wed, 18 Feb 2009 00:00:00 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/x-m4a" url="http://downloads.wired.com/podcasts/assets/thehopkinsonreport/TheHopkinsonReport044.mp3"/>
      <itunes:author>The Hopkinson Report</itunes:author>
    </item>
  </channel>
</rss>
