http://odeo.com/channels/2113407-Ad-Age-Audio-Reports no Advertising Age's daily "Three Minute Ad Age" and other audio reports provide the leading advertising, marketing and media news stories, including interviews with Ad Age reporters and editors giving in-depth insight on the stories they cover. Produced by Hoag Levins. Advertising Age's daily "Three Minute Ad Age" and other audio reports provide the leading advertising, marketing and media news stories, including interviews with Ad Age reporters and editors giving in-depth insight on the stories they cover. Produced by Hoag Levins. . en-us 40 Thu, 30 Apr 2009 18:06:02 -0700 Thu, 30 Apr 2009 18:06:02 -0700 Crain Communications Inc. Marketing http://odeo.com/episodes/24518541-ABC-s-Mike-Shaw-Still-Grousing-Over-C3 NEW YORK (AdAge.com) -- ABC sales chief Mike Shaw hasn't gotten over an earlier defeat in the "Live Plus 7" commercial ratings debate. In the haggling that resulted in the 2007 adoption of TV's new commercial ratings system, "Live Plus 3" -- or C3 -- won out. At the annual TelevisionWeek/Ad Age Upfront Advertising Summit last week, Mr. Shaw continued to hammer away for a much longer time-shifted period. NEW YORK (AdAge.com) -- ABC sales chief Mike Shaw hasn't gotten over an earlier defeat in the "Live Plus 7" commercial ratings debate. In the haggling that resulted in the 2007 adoption of TV's new commercial ratings system, "Live Plus 3" -- or C3 -- won out. At the annual TelevisionWeek/Ad Age Upfront Advertising Summit last week, Mr. Shaw continued to hammer away for a much longer time-shifted period. NEW YORK (AdAge.com) -- ABC sales chief Mike Shaw hasn't gotten over an earlier defeat in the "Live Plus 7" commercial ratings debate. In the haggling that resulted in the 2007 adoption of TV's new commercial ratings system, "Live Plus 3" -- or C3 -- won out. At the annual TelevisionWeek/Ad Age Upfront Advertising Summit last week, Mr. Shaw continued to hammer away for a much longer time-shifted period. tag:odeo.com,2009-04-30,24518541 Thu, 30 Apr 2009 18:06:02 -0700 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24518542-Tim-Armstrong-AOL-s-Ad-Prices-Too-Low Even as he has yet to finish his first inventory of AOL's sprawling operations, new AOL CEO Tim Armstrong has concluded that marketers aren't paying enough for advertising on the portal. This is the third and final part of his 4As interview with Ad Age editor Jonah Bloom. Even as he has yet to finish his first inventory of AOL's sprawling operations, new AOL CEO Tim Armstrong has concluded that marketers aren't paying enough for advertising on the portal. This is the third and final part of his 4As interview with Ad Age editor Jonah Bloom. Even as he has yet to finish his first inventory of AOL's sprawling operations, new AOL CEO Tim Armstrong has concluded that marketers aren't paying enough for advertising on the portal. This is the third and final part of his 4As interview with Ad Age editor Jonah Bloom. tag:odeo.com,2009-04-29,24518542 Wed, 29 Apr 2009 20:49:00 -0700 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24518543-Tim-Armstrong-Untangling-AOL-s-Brand-Mess Nine years ago when AOL chief Steve Case merged his company with Time-Warner, he expected to create a publishing synergy that would be larger than its parts. That never happened. In this 4As interview with Ad Age editor Jonah Bloom, NEW AOL CEO Tim Armstrong details how HE plans to reorganize a digital portal viewed by many as a tangled mess of ineffective brands. Nine years ago when AOL chief Steve Case merged his company with Time-Warner, he expected to create a publishing synergy that would be larger than its parts. That never happened. In this 4As interview with Ad Age editor Jonah Bloom, NEW AOL CEO Tim Armstrong details how HE plans to reorganize a digital portal viewed by many as a tangled mess of ineffective brands. Nine years ago when AOL chief Steve Case merged his company with Time-Warner, he expected to create a publishing synergy that would be larger than its parts. That never happened. In this 4As interview with Ad Age editor Jonah Bloom, NEW AOL CEO Tim Armstrong details how HE plans to reorganize a digital portal viewed by many as a tangled mess of ineffective brands. tag:odeo.com,2009-04-29,24518543 Wed, 29 Apr 2009 20:48:59 -0700 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24518544-Tim-Armstrong-Why-I-Left-Google-for-AOL When he announced his plans to leave his post as chief of Google ad sales to become CEO of the much-troubled AOL, Tim Armstrong shocked the industry. At this week's 4As Leadership Conference in San Francisco, he took to the stage with Ad Age editor Jonah Bloom for his first public discussion of that decision. This is part one of a 3-part video series covering the entire interview. When he announced his plans to leave his post as chief of Google ad sales to become CEO of the much-troubled AOL, Tim Armstrong shocked the industry. At this week's 4As Leadership Conference in San Francisco, he took to the stage with Ad Age editor Jonah Bloom for his first public discussion of that decision. This is part one of a 3-part video series covering the entire interview. When he announced his plans to leave his post as chief of Google ad sales to become CEO of the much-troubled AOL, Tim Armstrong shocked the industry. At this week's 4As Leadership Conference in San Francisco, he took to the stage with Ad Age editor Jonah Bloom for his first public discussion of that decision. This is part one of a 3-part video series covering the entire interview. tag:odeo.com,2009-04-29,24518544 Wed, 29 Apr 2009 20:48:57 -0700 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24518243-Puncturing-Myths-of-the-TV-Ad-Sales-Business NEW YORK (AdAge.com) -- Begging to differ with the keynote speaker as well panelists such as ABC's Mike Shaw, Crown Media CEO Henry Schleiff pumped a bit of adversarial energy into the recent TelevisionWeek and Ad Age Upfront Summit. Among other things, the chief of Hallmark's television operations doesn't think enough people appreciate how rapidly the traditional TV audience is aging or what that means. NEW YORK (AdAge.com) -- Begging to differ with the keynote speaker as well panelists such as ABC's Mike Shaw, Crown Media CEO Henry Schleiff pumped a bit of adversarial energy into the recent TelevisionWeek and Ad Age Upfront Summit. Among other things, the chief of Hallmark's television operations doesn't think enough people appreciate how rapidly the traditional TV audience is aging or what that means. NEW YORK (AdAge.com) -- Begging to differ with the keynote speaker as well panelists such as ABC's Mike Shaw, Crown Media CEO Henry Schleiff pumped a bit of adversarial energy into the recent TelevisionWeek and Ad Age Upfront Summit. Among other things, the chief of Hallmark's television operations doesn't think enough people appreciate how rapidly the traditional TV audience is aging or what that means. tag:odeo.com,2009-04-28,24518243 Tue, 28 Apr 2009 19:00:06 -0700 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24506744-Andrew-Robertson-s-Chocolate-Mail-and-Tree-house-Stories NEW YORK (AdAge.com) -- One of the ways that Omnicom's BBDO is adjusting to the digital age is by growing its Proximity network of ad agencies. Created about six years ago, the heavily digital Proximity has 2,000 employees and offices in 55 countries. It's now expanding into the U.S. with a presence in New York, Chicago, Minneapolis and Cincinnati. BBDO CEO Andrew Robertson details the recent success of its chocolate mail and tree-house campaigns. NEW YORK (AdAge.com) -- One of the ways that Omnicom's BBDO is adjusting to the digital age is by growing its Proximity network of ad agencies. Created about six years ago, the heavily digital Proximity has 2,000 employees and offices in 55 countries. It's now expanding into the U.S. with a presence in New York, Chicago, Minneapolis and Cincinnati. BBDO CEO Andrew Robertson details the recent success of its chocolate mail and tree-house campaigns. NEW YORK (AdAge.com) -- One of the ways that Omnicom's BBDO is adjusting to the digital age is by growing its Proximity network of ad agencies. Created about six years ago, the heavily digital Proximity has 2,000 employees and offices in 55 countries. It's now expanding into the U.S. with a presence in New York, Chicago, Minneapolis and Cincinnati. BBDO CEO Andrew Robertson details the recent success of its chocolate mail and tree-house campaigns. tag:odeo.com,2009-04-26,24506744 Sun, 26 Apr 2009 09:51:25 -0700 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24494833-BBDO-s-New-World-of-Reverse-Apprenticeship NEW YORK (AdAge.com) -- BBDO CEO Andrew Robertson, whose job responsibilities includes catapulting 287 business units around the world into the digital age, has become a proponent of reverse apprenticeship. In part one of a two-part series, he briefly discusses the giant agency's efforts to up the digital-savvy quotient of all its far-flung parts. NEW YORK (AdAge.com) -- BBDO CEO Andrew Robertson, whose job responsibilities includes catapulting 287 business units around the world into the digital age, has become a proponent of reverse apprenticeship. In part one of a two-part series, he briefly discusses the giant agency's efforts to up the digital-savvy quotient of all its far-flung parts. NEW YORK (AdAge.com) -- BBDO CEO Andrew Robertson, whose job responsibilities includes catapulting 287 business units around the world into the digital age, has become a proponent of reverse apprenticeship. In part one of a two-part series, he briefly discusses the giant agency's efforts to up the digital-savvy quotient of all its far-flung parts. tag:odeo.com,2009-04-23,24494833 Thu, 23 Apr 2009 16:45:57 -0700 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24483166-Re-inventing-Cable-TV-Program-Promotions NEW YORK (AdAge.com) -- Dave Morgan, who previously launched two companies that became online advertising powerhouses, has launched a third. This new one is called Simulmedia and it differs from his earlier RealMedia or Tacoda ventures in that it is focused on traditional cable TV rather than the Internet. Similar to an ad-serving network, it is being designed to deliver TV program promotions to targeted audience segments using existing cable TV technology. NEW YORK (AdAge.com) -- Dave Morgan, who previously launched two companies that became online advertising powerhouses, has launched a third. This new one is called Simulmedia and it differs from his earlier RealMedia or Tacoda ventures in that it is focused on traditional cable TV rather than the Internet. Similar to an ad-serving network, it is being designed to deliver TV program promotions to targeted audience segments using existing cable TV technology. NEW YORK (AdAge.com) -- Dave Morgan, who previously launched two companies that became online advertising powerhouses, has launched a third. This new one is called Simulmedia and it differs from his earlier RealMedia or Tacoda ventures in that it is focused on traditional cable TV rather than the Internet. Similar to an ad-serving network, it is being designed to deliver TV program promotions to targeted audience segments using existing cable TV technology. tag:odeo.com,2009-04-21,24483166 Tue, 21 Apr 2009 16:39:34 -0700 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24471609-Are-Big-Ad-Agencies-Ready-for-Interactive-TV NEW YORK (AdAge.com) -- The emerging forces of set-top box and Internet Protocol TV interactivity are soon expected to change the nature of television-based advertising. But are the country's big advertising agencies ready to lead the way into this totally new environment? Speaking at the Age Age Digital Conference, Verizon Communications CMO John Stratton pointedly said he doesn't think they are. NEW YORK (AdAge.com) -- The emerging forces of set-top box and Internet Protocol TV interactivity are soon expected to change the nature of television-based advertising. But are the country's big advertising agencies ready to lead the way into this totally new environment? Speaking at the Age Age Digital Conference, Verizon Communications CMO John Stratton pointedly said he doesn't think they are. NEW YORK (AdAge.com) -- The emerging forces of set-top box and Internet Protocol TV interactivity are soon expected to change the nature of television-based advertising. But are the country's big advertising agencies ready to lead the way into this totally new environment? Speaking at the Age Age Digital Conference, Verizon Communications CMO John Stratton pointedly said he doesn't think they are. tag:odeo.com,2009-04-19,24471609 Sun, 19 Apr 2009 13:51:16 -0700 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24471610-Behind-E-Trade-s-Vomiting-Baby-Ads NEW YORK (AdAge.com) -- One of the most memorable and talked about commercials to ever appear in the Super Bowl was E-Trade's vomiting baby spot aired during the 2008 game. Created by the Grey agency it proved wildly successful at driving new customers to the online financial services portal. And, as E-Trade CMO Nicholas Utton explains in this ten-minute video interview, it also quickly became an icon of the brand and spawned an ongoing series of new ads featuring the financially savvy toddler. NEW YORK (AdAge.com) -- One of the most memorable and talked about commercials to ever appear in the Super Bowl was E-Trade's vomiting baby spot aired during the 2008 game. Created by the Grey agency it proved wildly successful at driving new customers to the online financial services portal. And, as E-Trade CMO Nicholas Utton explains in this ten-minute video interview, it also quickly became an icon of the brand and spawned an ongoing series of new ads featuring the financially savvy toddler. NEW YORK (AdAge.com) -- One of the most memorable and talked about commercials to ever appear in the Super Bowl was E-Trade's vomiting baby spot aired during the 2008 game. Created by the Grey agency it proved wildly successful at driving new customers to the online financial services portal. And, as E-Trade CMO Nicholas Utton explains in this ten-minute video interview, it also quickly became an icon of the brand and spawned an ongoing series of new ads featuring the financially savvy toddler. tag:odeo.com,2009-04-19,24471610 Sun, 19 Apr 2009 13:07:26 -0700 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24449852-Does-IP-TV-Threaten-The-Cable-Subscription-Model NEW YORK (AdAge.com) -- Internet Protocol TV sites like Hulu, iTunes, Amazon Video and TV.com are rapidly evolving into a game-changing force for the television industry. Even before the recession forced growing numbers of consumers to cancel their cable TV subscriptions and explore online alternatives, this new trend was clear. At Ad Age's Digital Conference, Verizon CMO John Stratton was asked if this exploding new world of IP TV wasn't a serious threat to traditional subscription TV. NEW YORK (AdAge.com) -- Internet Protocol TV sites like Hulu, iTunes, Amazon Video and TV.com are rapidly evolving into a game-changing force for the television industry. Even before the recession forced growing numbers of consumers to cancel their cable TV subscriptions and explore online alternatives, this new trend was clear. At Ad Age's Digital Conference, Verizon CMO John Stratton was asked if this exploding new world of IP TV wasn't a serious threat to traditional subscription TV. NEW YORK (AdAge.com) -- Internet Protocol TV sites like Hulu, iTunes, Amazon Video and TV.com are rapidly evolving into a game-changing force for the television industry. Even before the recession forced growing numbers of consumers to cancel their cable TV subscriptions and explore online alternatives, this new trend was clear. At Ad Age's Digital Conference, Verizon CMO John Stratton was asked if this exploding new world of IP TV wasn't a serious threat to traditional subscription TV. tag:odeo.com,2009-04-14,24449852 Tue, 14 Apr 2009 17:06:34 -0700 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24439082-Analog-Dollars-to-Digital-Dimes-a-False-Comparison NEW YORK (AdAge.com) -- The commonly used maxim that comparing print and digital ad revenue is a matter of analog dollars and digital dimes, is really a false one. That's according to Vivek Shah, president of digital publishing for Time Inc.'s Business and Finance Network. Speaking at Ad Age's Digital Conference, Mr. Shah pointed out that many in the industry ignore the "time spent" factor which skews every other aspect of the comparison between print and online content consumption. And this critically affects the pricing of online advertising. NEW YORK (AdAge.com) -- The commonly used maxim that comparing print and digital ad revenue is a matter of analog dollars and digital dimes, is really a false one. That's according to Vivek Shah, president of digital publishing for Time Inc.'s Business and Finance Network. Speaking at Ad Age's Digital Conference, Mr. Shah pointed out that many in the industry ignore the "time spent" factor which skews every other aspect of the comparison between print and online content consumption. And this critically affects the pricing of online advertising. NEW YORK (AdAge.com) -- The commonly used maxim that comparing print and digital ad revenue is a matter of analog dollars and digital dimes, is really a false one. That's according to Vivek Shah, president of digital publishing for Time Inc.'s Business and Finance Network. Speaking at Ad Age's Digital Conference, Mr. Shah pointed out that many in the industry ignore the "time spent" factor which skews every other aspect of the comparison between print and online content consumption. And this critically affects the pricing of online advertising. tag:odeo.com,2009-04-11,24439082 Sat, 11 Apr 2009 10:31:05 -0700 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24427742-Why-Turner-Entertainment-Dumped-Third-Party-Ad-Networks NEW YORK (AdAge.com) -- One way to spice up an Ad Age Digital Conference panel is to pair an ad network mogul with a media company sales exec who has dumped his online ad networks. The the clash between Turner Sports & Entertainment SVP Walker Jacobs and 24/7 Real Media chairman David Moore provided further insights into one of the more contentious aspects of the online advertising business. Ad Age's two-day conference took place in New York's Metropolitan Pavilion. NEW YORK (AdAge.com) -- One way to spice up an Ad Age Digital Conference panel is to pair an ad network mogul with a media company sales exec who has dumped his online ad networks. The the clash between Turner Sports & Entertainment SVP Walker Jacobs and 24/7 Real Media chairman David Moore provided further insights into one of the more contentious aspects of the online advertising business. Ad Age's two-day conference took place in New York's Metropolitan Pavilion. NEW YORK (AdAge.com) -- One way to spice up an Ad Age Digital Conference panel is to pair an ad network mogul with a media company sales exec who has dumped his online ad networks. The the clash between Turner Sports & Entertainment SVP Walker Jacobs and 24/7 Real Media chairman David Moore provided further insights into one of the more contentious aspects of the online advertising business. Ad Age's two-day conference took place in New York's Metropolitan Pavilion. tag:odeo.com,2009-04-08,24427742 Wed, 08 Apr 2009 15:20:35 -0700 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24427743-Building-a-Twitter-Ad-Agency-for-Entertainment-Companies NEW YORK (AdAge.com) -- In the wake of her high-profile promotion of AMC's "Madmen" show on Twitter, Carrie Bugbee is building a Twitter-based ad agency for entertainment clients. In February, the first annual Knight Foundation-backed Shorty Awards honored Ms. Bugbee's "Madmen" character tweets as the year's best Twitter advertising campaign. In this nine-minute video interview, she discusses the details of how she did it as well as how she's working to parlay that success into an expansion of her 15-year-old PR business. NEW YORK (AdAge.com) -- In the wake of her high-profile promotion of AMC's "Madmen" show on Twitter, Carrie Bugbee is building a Twitter-based ad agency for entertainment clients. In February, the first annual Knight Foundation-backed Shorty Awards honored Ms. Bugbee's "Madmen" character tweets as the year's best Twitter advertising campaign. In this nine-minute video interview, she discusses the details of how she did it as well as how she's working to parlay that success into an expansion of her 15-year-old PR business. NEW YORK (AdAge.com) -- In the wake of her high-profile promotion of AMC's "Madmen" show on Twitter, Carrie Bugbee is building a Twitter-based ad agency for entertainment clients. In February, the first annual Knight Foundation-backed Shorty Awards honored Ms. Bugbee's "Madmen" character tweets as the year's best Twitter advertising campaign. In this nine-minute video interview, she discusses the details of how she did it as well as how she's working to parlay that success into an expansion of her 15-year-old PR business. tag:odeo.com,2009-04-08,24427743 Wed, 08 Apr 2009 14:30:38 -0700 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24422029-The-Dawn-of-Cable-TV-s-Addressable-Advertising-Nears NEW YORK (AdAge.com) -- Canoe, the technology consortium backed by the country's six largest cable media companies, will launch the television industry's first national addressable advertising system next month. A long-talked about concept, national addressable advertising means a single advertiser with a single placement can simultaneously target different versions of a commercial at different demographics of cable subscribers across the entire country. The move is a major step toward a TV experience that is more internet-like. NEW YORK (AdAge.com) -- Canoe, the technology consortium backed by the country's six largest cable media companies, will launch the television industry's first national addressable advertising system next month. A long-talked about concept, national addressable advertising means a single advertiser with a single placement can simultaneously target different versions of a commercial at different demographics of cable subscribers across the entire country. The move is a major step toward a TV experience that is more internet-like. NEW YORK (AdAge.com) -- Canoe, the technology consortium backed by the country's six largest cable media companies, will launch the television industry's first national addressable advertising system next month. A long-talked about concept, national addressable advertising means a single advertiser with a single placement can simultaneously target different versions of a commercial at different demographics of cable subscribers across the entire country. The move is a major step toward a TV experience that is more internet-like. tag:odeo.com,2009-04-07,24422029 Tue, 07 Apr 2009 16:11:09 -0700 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24411753-Probing-Religious-Minds-for-Branding-Secrets NEW YORK (AdAge.com) -- In an admittedly controversial undertaking, Martin Lindstrom's consumer brain-scanning project has probed the "branding" secrets of Christianity. The findings were a major part of his recent Buyology Symposium in New York. There, he presented data correlations between twelve cult-like brands, including Harley Davidson and Ferrari, and the emotional drivers of the world's largest religion. NEW YORK (AdAge.com) -- In an admittedly controversial undertaking, Martin Lindstrom's consumer brain-scanning project has probed the "branding" secrets of Christianity. The findings were a major part of his recent Buyology Symposium in New York. There, he presented data correlations between twelve cult-like brands, including Harley Davidson and Ferrari, and the emotional drivers of the world's largest religion. NEW YORK (AdAge.com) -- In an admittedly controversial undertaking, Martin Lindstrom's consumer brain-scanning project has probed the "branding" secrets of Christianity. The findings were a major part of his recent Buyology Symposium in New York. There, he presented data correlations between twelve cult-like brands, including Harley Davidson and Ferrari, and the emotional drivers of the world's largest religion. tag:odeo.com,2009-04-05,24411753 Sun, 05 Apr 2009 15:15:07 -0700 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24395496-How-Canoe-s-CAAS-Will-Change-Cable-TV-Advertising NEW YORK (AdAge.com) -- New media guru David Verklin, who left the ad agency business after 30 years to become CEO of Canoe, is off and running on his quest to revolutionize the cable TV business. Canoe is an alliance of the country's six largest cable operators that is working to meld all their technology systems into a single national advertising platform. In his talk at Tuesday's Advertising Research Foundation convention, Mr. Verklin detailed how the new CAAS system will dramatically change the industry. NEW YORK (AdAge.com) -- New media guru David Verklin, who left the ad agency business after 30 years to become CEO of Canoe, is off and running on his quest to revolutionize the cable TV business. Canoe is an alliance of the country's six largest cable operators that is working to meld all their technology systems into a single national advertising platform. In his talk at Tuesday's Advertising Research Foundation convention, Mr. Verklin detailed how the new CAAS system will dramatically change the industry. NEW YORK (AdAge.com) -- New media guru David Verklin, who left the ad agency business after 30 years to become CEO of Canoe, is off and running on his quest to revolutionize the cable TV business. Canoe is an alliance of the country's six largest cable operators that is working to meld all their technology systems into a single national advertising platform. In his talk at Tuesday's Advertising Research Foundation convention, Mr. Verklin detailed how the new CAAS system will dramatically change the industry. tag:odeo.com,2009-04-01,24395496 Wed, 01 Apr 2009 18:06:43 -0700 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24388860-Why-the-Founders-Coldwell-Banker-CMO-Explains-Strategy NEW YORK (AdAge.com) -- What are skittish consumers looking for in a real estate agency today? A brand with a long history that they can trust and believe in, says Coldwell Banker CMO Michael Fischer. And that's why he's continued to keep the painted portraits of the 103-year-old company's founders as the icon of the real estate giant's marketing campaigns. Unlikely media stars of the digital age, the paintings of Colbert Coldwell and Benjamin Banker have their own Facebook, Twitter and YouTube pages as well as an iPhone application and the new crop of TV ads. NEW YORK (AdAge.com) -- What are skittish consumers looking for in a real estate agency today? A brand with a long history that they can trust and believe in, says Coldwell Banker CMO Michael Fischer. And that's why he's continued to keep the painted portraits of the 103-year-old company's founders as the icon of the real estate giant's marketing campaigns. Unlikely media stars of the digital age, the paintings of Colbert Coldwell and Benjamin Banker have their own Facebook, Twitter and YouTube pages as well as an iPhone application and the new crop of TV ads. NEW YORK (AdAge.com) -- What are skittish consumers looking for in a real estate agency today? A brand with a long history that they can trust and believe in, says Coldwell Banker CMO Michael Fischer. And that's why he's continued to keep the painted portraits of the 103-year-old company's founders as the icon of the real estate giant's marketing campaigns. Unlikely media stars of the digital age, the paintings of Colbert Coldwell and Benjamin Banker have their own Facebook, Twitter and YouTube pages as well as an iPhone application and the new crop of TV ads. tag:odeo.com,2009-03-31,24388860 Tue, 31 Mar 2009 16:15:26 -0700 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24381629-Branded-Entertainment-s-Big-Role-in-China PATTAYA, Thailand (AdAge.com) -- Although AdFest -- Asia's version of Cannes -- is held in Thailand, the awards show constantly looks back over its shoulder at the regional marketing colossus, China. Ad Age Hong Kong bureau chief Normandy Madden was on hand and got to pull John Hegarty in front of her video camera. The creative chief of London's Bartle Bogle Hegarty and chair of several awards juries, Hegarty and his agency have been giving a great deal of thought to what the China market ultimately means for the advertising industry. PATTAYA, Thailand (AdAge.com) -- Although AdFest -- Asia's version of Cannes -- is held in Thailand, the awards show constantly looks back over its shoulder at the regional marketing colossus, China. Ad Age Hong Kong bureau chief Normandy Madden was on hand and got to pull John Hegarty in front of her video camera. The creative chief of London's Bartle Bogle Hegarty and chair of several awards juries, Hegarty and his agency have been giving a great deal of thought to what the China market ultimately means for the advertising industry. PATTAYA, Thailand (AdAge.com) -- Although AdFest -- Asia's version of Cannes -- is held in Thailand, the awards show constantly looks back over its shoulder at the regional marketing colossus, China. Ad Age Hong Kong bureau chief Normandy Madden was on hand and got to pull John Hegarty in front of her video camera. The creative chief of London's Bartle Bogle Hegarty and chair of several awards juries, Hegarty and his agency have been giving a great deal of thought to what the China market ultimately means for the advertising industry. tag:odeo.com,2009-03-29,24381629 Sun, 29 Mar 2009 11:13:48 -0700 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24369772-NBA-Broadens-Minor-League-Marketing NEW YORK (AdAge.com) -- For the last three years, the NBA has been remaking its entire minor league structure as a new brand extension and stream of sponsorship revenue. Now called the D-League, it has doubled from eight to sixteen teams and offers marketers advertising buys across a network of sixteen second-tier cities. Aggressive promotional programs have lifted its profile and lured a growing list of blue chip corporate sponsors, says President Dan Reed. NEW YORK (AdAge.com) -- For the last three years, the NBA has been remaking its entire minor league structure as a new brand extension and stream of sponsorship revenue. Now called the D-League, it has doubled from eight to sixteen teams and offers marketers advertising buys across a network of sixteen second-tier cities. Aggressive promotional programs have lifted its profile and lured a growing list of blue chip corporate sponsors, says President Dan Reed. NEW YORK (AdAge.com) -- For the last three years, the NBA has been remaking its entire minor league structure as a new brand extension and stream of sponsorship revenue. Now called the D-League, it has doubled from eight to sixteen teams and offers marketers advertising buys across a network of sixteen second-tier cities. Aggressive promotional programs have lifted its profile and lured a growing list of blue chip corporate sponsors, says President Dan Reed. tag:odeo.com,2009-03-26,24369772 Thu, 26 Mar 2009 18:15:09 -0700 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24337460-Carnival-Cruise-Lines-Goes-Into-the-Digital-Fish-Business NEW YORK (AdAge.com) -- Carnival Cruise Lines, whose recent marketing gimmicks have included a building-sized pinata and a blimp-sized beach ball, has scaled down its promotional visions a bit. It's new campaign is launching sidewalk aquariums in six major cities. At each, cellphone-totting consumers can create their own digital fish on store-window interactive screens. They can also return to feed and otherwise commune with their new underwater pets. Carnival CMO Jim Berra explains the project. NEW YORK (AdAge.com) -- Carnival Cruise Lines, whose recent marketing gimmicks have included a building-sized pinata and a blimp-sized beach ball, has scaled down its promotional visions a bit. It's new campaign is launching sidewalk aquariums in six major cities. At each, cellphone-totting consumers can create their own digital fish on store-window interactive screens. They can also return to feed and otherwise commune with their new underwater pets. Carnival CMO Jim Berra explains the project. NEW YORK (AdAge.com) -- Carnival Cruise Lines, whose recent marketing gimmicks have included a building-sized pinata and a blimp-sized beach ball, has scaled down its promotional visions a bit. It's new campaign is launching sidewalk aquariums in six major cities. At each, cellphone-totting consumers can create their own digital fish on store-window interactive screens. They can also return to feed and otherwise commune with their new underwater pets. Carnival CMO Jim Berra explains the project. tag:odeo.com,2009-03-20,24337460 Fri, 20 Mar 2009 17:34:51 -0700 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24331527-Can-the-Media-Business-Solve-a-Problem-It-Can-t-Define NEW YORK (AdAge.com) -- One of the most basic requirements of effective problem solving is a clear definition what that problem is. This truism came strongly to mind as we watched a panel at this week's McGraw-Hill Media Summit moderated by Businessweek columnist Jon Fine. Panelists included top thinkers in their field, like Michael Oreskes, senior managing editor of the Associated Press, Dick Meyer, Director of Digital Media at NPR and Michael Wolff, columnist at Vanity Fair. NEW YORK (AdAge.com) -- One of the most basic requirements of effective problem solving is a clear definition what that problem is. This truism came strongly to mind as we watched a panel at this week's McGraw-Hill Media Summit moderated by Businessweek columnist Jon Fine. Panelists included top thinkers in their field, like Michael Oreskes, senior managing editor of the Associated Press, Dick Meyer, Director of Digital Media at NPR and Michael Wolff, columnist at Vanity Fair. NEW YORK (AdAge.com) -- One of the most basic requirements of effective problem solving is a clear definition what that problem is. This truism came strongly to mind as we watched a panel at this week's McGraw-Hill Media Summit moderated by Businessweek columnist Jon Fine. Panelists included top thinkers in their field, like Michael Oreskes, senior managing editor of the Associated Press, Dick Meyer, Director of Digital Media at NPR and Michael Wolff, columnist at Vanity Fair. tag:odeo.com,2009-03-19,24331527 Thu, 19 Mar 2009 16:30:23 -0700 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24324979-Watch-Jeff-Zucker-Denounce-Jon-Stewart-on-Stage NEW YORK (AdAge.com) -- An angry Jeff Zucker kicked off yesterday's on-stage interview at the McGraw-Hill Media Summit with a denouncement of Jon Stewart. NBC Universal's CEO was miffed at the host of Comedy Central's "Daily Show" for his tirade against the network's business news operations last week. In a scathing satire, Stewart alleged that NBC contributed to the current economic crisis with consistently faulty assessments and inaccurate reports about market conditions. NEW YORK (AdAge.com) -- An angry Jeff Zucker kicked off yesterday's on-stage interview at the McGraw-Hill Media Summit with a denouncement of Jon Stewart. NBC Universal's CEO was miffed at the host of Comedy Central's "Daily Show" for his tirade against the network's business news operations last week. In a scathing satire, Stewart alleged that NBC contributed to the current economic crisis with consistently faulty assessments and inaccurate reports about market conditions. NEW YORK (AdAge.com) -- An angry Jeff Zucker kicked off yesterday's on-stage interview at the McGraw-Hill Media Summit with a denouncement of Jon Stewart. NBC Universal's CEO was miffed at the host of Comedy Central's "Daily Show" for his tirade against the network's business news operations last week. In a scathing satire, Stewart alleged that NBC contributed to the current economic crisis with consistently faulty assessments and inaccurate reports about market conditions. tag:odeo.com,2009-03-18,24324979 Wed, 18 Mar 2009 14:42:37 -0700 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24324980-Not-Quite-the-Future-of-Newspapers NEW YORK (AdAge.com) -- Although it was billed as "The Future of Newspapers," last week's panel discussion at Columbia University's Journalism School didn't exactly seem to fit that description. Attendee Marcie Young, a 2006 graduate of Columbia J school, grilled panelists about why she and so many other reporters were losing their jobs in newsroom downsizings. She was told to get used to the idea that young reporters like herself were not going to be able work in the profession that they trained for. NEW YORK (AdAge.com) -- Although it was billed as "The Future of Newspapers," last week's panel discussion at Columbia University's Journalism School didn't exactly seem to fit that description. Attendee Marcie Young, a 2006 graduate of Columbia J school, grilled panelists about why she and so many other reporters were losing their jobs in newsroom downsizings. She was told to get used to the idea that young reporters like herself were not going to be able work in the profession that they trained for. NEW YORK (AdAge.com) -- Although it was billed as "The Future of Newspapers," last week's panel discussion at Columbia University's Journalism School didn't exactly seem to fit that description. Attendee Marcie Young, a 2006 graduate of Columbia J school, grilled panelists about why she and so many other reporters were losing their jobs in newsroom downsizings. She was told to get used to the idea that young reporters like herself were not going to be able work in the profession that they trained for. tag:odeo.com,2009-03-18,24324980 Wed, 18 Mar 2009 14:41:57 -0700 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24319454-Layaway-Kmart-Wins-Big-With-Old-Concept-Made-New NEW YORK (AdAge.com) -- Kmart surprised many when it began loudly trumpeting its anachronistic-sounding layaway concept last fall. But the program has been a hit with credit- and cash-strapped consumers, according to Kmart CMO Mark Snyder. He appeared along with DraftFCB EVP Mathiew Lignel at the Advertising Club's recent "Marketing Through The Recession" panel. Both explained how the faded and gauche idea of layaways was repackaged as an alluring new consumer benefit for Kmart shoppers. NEW YORK (AdAge.com) -- Kmart surprised many when it began loudly trumpeting its anachronistic-sounding layaway concept last fall. But the program has been a hit with credit- and cash-strapped consumers, according to Kmart CMO Mark Snyder. He appeared along with DraftFCB EVP Mathiew Lignel at the Advertising Club's recent "Marketing Through The Recession" panel. Both explained how the faded and gauche idea of layaways was repackaged as an alluring new consumer benefit for Kmart shoppers. NEW YORK (AdAge.com) -- Kmart surprised many when it began loudly trumpeting its anachronistic-sounding layaway concept last fall. But the program has been a hit with credit- and cash-strapped consumers, according to Kmart CMO Mark Snyder. He appeared along with DraftFCB EVP Mathiew Lignel at the Advertising Club's recent "Marketing Through The Recession" panel. Both explained how the faded and gauche idea of layaways was repackaged as an alluring new consumer benefit for Kmart shoppers. tag:odeo.com,2009-03-17,24319454 Tue, 17 Mar 2009 14:10:01 -0700 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24314054-Wrapping-Ads-in-The-Flag-Washington-Lobby-Wars NEW YORK (AdAge.com) -- The lobbying wars over advertising issues are heating up in Washington and a phalanx of marketing trade associations have moved into the fray. The first big public clash came earlier this month as Congressional critics began a move to further curtail tobacco advertising. The American Advertising Federation led the charge on that one. In this program, new AAF president James Datri makes it clear that he sees the advertisement of any legal product as a Constitutional right that Congress shouldn't limit. NEW YORK (AdAge.com) -- The lobbying wars over advertising issues are heating up in Washington and a phalanx of marketing trade associations have moved into the fray. The first big public clash came earlier this month as Congressional critics began a move to further curtail tobacco advertising. The American Advertising Federation led the charge on that one. In this program, new AAF president James Datri makes it clear that he sees the advertisement of any legal product as a Constitutional right that Congress shouldn't limit. NEW YORK (AdAge.com) -- The lobbying wars over advertising issues are heating up in Washington and a phalanx of marketing trade associations have moved into the fray. The first big public clash came earlier this month as Congressional critics began a move to further curtail tobacco advertising. The American Advertising Federation led the charge on that one. In this program, new AAF president James Datri makes it clear that he sees the advertisement of any legal product as a Constitutional right that Congress shouldn't limit. tag:odeo.com,2009-03-16,24314054 Mon, 16 Mar 2009 16:08:58 -0700 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24309274-eMarketer-How-to-Improve-Hulu NEW YORK (AdAge.com) -- How can Hulu and similiar online TV network video portals be improved? At the recent Association of National Advertisers' TV & Everything Video Forum, the question was put to eMarketer CEO Geoffrey Ramsey. He spends his days immersed in data reports about online consumer behavior and reactions. He gave the networks high marks for launching portals like Hulu but noted how those sites needed to improve their advertising structures and practices. NEW YORK (AdAge.com) -- How can Hulu and similiar online TV network video portals be improved? At the recent Association of National Advertisers' TV & Everything Video Forum, the question was put to eMarketer CEO Geoffrey Ramsey. He spends his days immersed in data reports about online consumer behavior and reactions. He gave the networks high marks for launching portals like Hulu but noted how those sites needed to improve their advertising structures and practices. NEW YORK (AdAge.com) -- How can Hulu and similiar online TV network video portals be improved? At the recent Association of National Advertisers' TV & Everything Video Forum, the question was put to eMarketer CEO Geoffrey Ramsey. He spends his days immersed in data reports about online consumer behavior and reactions. He gave the networks high marks for launching portals like Hulu but noted how those sites needed to improve their advertising structures and practices. tag:odeo.com,2009-03-15,24309274 Sun, 15 Mar 2009 16:17:14 -0700 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24301888-Hearst-s-Answer-to-Newspapers-Dilemma-Charge-Readers-More NEW YORK (AdAge.com) -- Newspaper readers have long paid less than it actually costs to deliver the product to their homes. And now, as newspaper companies struggle to survive, those readers should pay the real costs of that service. That was one of the suggestions made by Hearst Newspapers president Steven Swartz at this week's Future of Newspapers Panel. That event at Columbia University's Journalism School explored the dire straits in which print publishers like Swartz find themselves. NEW YORK (AdAge.com) -- Newspaper readers have long paid less than it actually costs to deliver the product to their homes. And now, as newspaper companies struggle to survive, those readers should pay the real costs of that service. That was one of the suggestions made by Hearst Newspapers president Steven Swartz at this week's Future of Newspapers Panel. That event at Columbia University's Journalism School explored the dire straits in which print publishers like Swartz find themselves. NEW YORK (AdAge.com) -- Newspaper readers have long paid less than it actually costs to deliver the product to their homes. And now, as newspaper companies struggle to survive, those readers should pay the real costs of that service. That was one of the suggestions made by Hearst Newspapers president Steven Swartz at this week's Future of Newspapers Panel. That event at Columbia University's Journalism School explored the dire straits in which print publishers like Swartz find themselves. tag:odeo.com,2009-03-12,24301888 Thu, 12 Mar 2009 18:52:22 -0700 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24292781-AMC-s-Charlie-Collier-on-The-Mad-Men-Cult NEW YORK (AdAge.com) -- "Mad Men," AMC's 1960s advertising agency drama, has struck a chord with the general public at the same time it's become a cult classic in the marketing services industry. AMC president and general manager Charlie Collier, a former advertising executive who switched to the content side of the business in 2006, talks about the hit show's continuing impact as it prepares for its third season. NEW YORK (AdAge.com) -- "Mad Men," AMC's 1960s advertising agency drama, has struck a chord with the general public at the same time it's become a cult classic in the marketing services industry. AMC president and general manager Charlie Collier, a former advertising executive who switched to the content side of the business in 2006, talks about the hit show's continuing impact as it prepares for its third season. NEW YORK (AdAge.com) -- "Mad Men," AMC's 1960s advertising agency drama, has struck a chord with the general public at the same time it's become a cult classic in the marketing services industry. AMC president and general manager Charlie Collier, a former advertising executive who switched to the content side of the business in 2006, talks about the hit show's continuing impact as it prepares for its third season. tag:odeo.com,2009-03-11,24292781 Wed, 11 Mar 2009 17:55:52 -0700 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24286613-Beyond-Digital-Piracy-More-Bad-News-for-Music-Marketers NEW YORK (AdAge.com) -- The fortunes of music marketers continue to decline as consumers' music-related habits change for the worst. Although digital piracy gets all the publicity, it's only one of several trends that have converged into a choke hold on music industry revenue streams. In his presentation to the recent Digital Music Forum East, The NPD Group's senior analyst Russ Crupnick had nothing but grim news for marketers. These are some excerpts of his remarks about NPD's latest national study findings. NEW YORK (AdAge.com) -- The fortunes of music marketers continue to decline as consumers' music-related habits change for the worst. Although digital piracy gets all the publicity, it's only one of several trends that have converged into a choke hold on music industry revenue streams. In his presentation to the recent Digital Music Forum East, The NPD Group's senior analyst Russ Crupnick had nothing but grim news for marketers. These are some excerpts of his remarks about NPD's latest national study findings. NEW YORK (AdAge.com) -- The fortunes of music marketers continue to decline as consumers' music-related habits change for the worst. Although digital piracy gets all the publicity, it's only one of several trends that have converged into a choke hold on music industry revenue streams. In his presentation to the recent Digital Music Forum East, The NPD Group's senior analyst Russ Crupnick had nothing but grim news for marketers. These are some excerpts of his remarks about NPD's latest national study findings. tag:odeo.com,2009-03-10,24286613 Tue, 10 Mar 2009 17:52:40 -0700 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24281215-Euro-RSCG-s-Global-Strategy-Chief-The-Recession-s-Silver-Lining NEW YORK (AdAge.com) -- You don't hear a lot of people talking about the current national economic disaster's "silver lining." But Euro RSCG's global chief strategy officer Andrew Bennett sees one for his industry. We were also fascinated to learn that he's working on a book entitled "Good for Business." We wondered if that title seemed as ironic to him as it did to us in this era of relentless corporate catastrophe. NEW YORK (AdAge.com) -- You don't hear a lot of people talking about the current national economic disaster's "silver lining." But Euro RSCG's global chief strategy officer Andrew Bennett sees one for his industry. We were also fascinated to learn that he's working on a book entitled "Good for Business." We wondered if that title seemed as ironic to him as it did to us in this era of relentless corporate catastrophe. NEW YORK (AdAge.com) -- You don't hear a lot of people talking about the current national economic disaster's "silver lining." But Euro RSCG's global chief strategy officer Andrew Bennett sees one for his industry. We were also fascinated to learn that he's working on a book entitled "Good for Business." We wondered if that title seemed as ironic to him as it did to us in this era of relentless corporate catastrophe. tag:odeo.com,2009-03-09,24281215 Mon, 09 Mar 2009 17:33:02 -0700 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24268443-Ad-Age-Editor-s-Report-From-4As-Media-Conference NEW ORLEANS (AdAge.com) -- The downsized American Association of Advertising Agencies' annual media conference was an affair nearly as somber as it was small. Speakers did their best to pump up industry morale from the stage but the fear among attendees was palpable throughout the corridors and quiet gathering places of the event. In one of its more curious sessions, a series of consumer panelists raved about the value of various forms of media in their lives -- even as executives in the audience bemoaned their inability to sufficiently monetize many of those digital formats. NEW ORLEANS (AdAge.com) -- The downsized American Association of Advertising Agencies' annual media conference was an affair nearly as somber as it was small. Speakers did their best to pump up industry morale from the stage but the fear among attendees was palpable throughout the corridors and quiet gathering places of the event. In one of its more curious sessions, a series of consumer panelists raved about the value of various forms of media in their lives -- even as executives in the audience bemoaned their inability to sufficiently monetize many of those digital formats. NEW ORLEANS (AdAge.com) -- The downsized American Association of Advertising Agencies' annual media conference was an affair nearly as somber as it was small. Speakers did their best to pump up industry morale from the stage but the fear among attendees was palpable throughout the corridors and quiet gathering places of the event. In one of its more curious sessions, a series of consumer panelists raved about the value of various forms of media in their lives -- even as executives in the audience bemoaned their inability to sufficiently monetize many of those digital formats. tag:odeo.com,2009-03-06,24268443 Fri, 06 Mar 2009 16:20:26 -0800 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24259455-Devastated-Peanut-Growers-Turn-to-Advertising NEW YORK (AdAge.com) -- Devastated by a massive consumer pull-back from peanut-containing foods, the country's peanut farmers are launching a crisis-management advertising campaign. The effort, which kicked off in Grand Central Terminal this week, follows the peanut-related salmonella outbreak believed to have killed nine, sickened more than 600 and triggered a recall of 3,000 different food products. The National Peanut Board will be using print, TV, outdoor and radio ads in an effort to rebuild consumer confidence in peanut butter and other products. NEW YORK (AdAge.com) -- Devastated by a massive consumer pull-back from peanut-containing foods, the country's peanut farmers are launching a crisis-management advertising campaign. The effort, which kicked off in Grand Central Terminal this week, follows the peanut-related salmonella outbreak believed to have killed nine, sickened more than 600 and triggered a recall of 3,000 different food products. The National Peanut Board will be using print, TV, outdoor and radio ads in an effort to rebuild consumer confidence in peanut butter and other products. NEW YORK (AdAge.com) -- Devastated by a massive consumer pull-back from peanut-containing foods, the country's peanut farmers are launching a crisis-management advertising campaign. The effort, which kicked off in Grand Central Terminal this week, follows the peanut-related salmonella outbreak believed to have killed nine, sickened more than 600 and triggered a recall of 3,000 different food products. The National Peanut Board will be using print, TV, outdoor and radio ads in an effort to rebuild consumer confidence in peanut butter and other products. tag:odeo.com,2009-03-05,24259455 Thu, 05 Mar 2009 18:41:07 -0800 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24251297-What-if-Gen-Y-WANTS-to-be-Behaviorally-Targeted NEW YORK (AdAge.com) -- Talk of restricting behavioral targeting practices is heavy in the air these days. But what if Generation Y -- the first demographic to grow up totally immersed in the digital life -- actually WANTS to be behaviorally targeted by marketers? Speaking at the recent OMMA Behavioral conference, Forrester Research's Emily Riley made a strong case for this idea. She even suggests the creation of a web portal that would enable Gen Y-ers to post their wants in an organized manner -- so appropriate marketers could more quickly and efficiently respond to them. NEW YORK (AdAge.com) -- Talk of restricting behavioral targeting practices is heavy in the air these days. But what if Generation Y -- the first demographic to grow up totally immersed in the digital life -- actually WANTS to be behaviorally targeted by marketers? Speaking at the recent OMMA Behavioral conference, Forrester Research's Emily Riley made a strong case for this idea. She even suggests the creation of a web portal that would enable Gen Y-ers to post their wants in an organized manner -- so appropriate marketers could more quickly and efficiently respond to them. NEW YORK (AdAge.com) -- Talk of restricting behavioral targeting practices is heavy in the air these days. But what if Generation Y -- the first demographic to grow up totally immersed in the digital life -- actually WANTS to be behaviorally targeted by marketers? Speaking at the recent OMMA Behavioral conference, Forrester Research's Emily Riley made a strong case for this idea. She even suggests the creation of a web portal that would enable Gen Y-ers to post their wants in an organized manner -- so appropriate marketers could more quickly and efficiently respond to them. tag:odeo.com,2009-03-04,24251297 Wed, 04 Mar 2009 16:02:29 -0800 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24242565-Hollywood-Hair-A-Time-Inc-Digital-Media-Hit-Looks-to-Expand NEW YORK (AdAge.com) -- One of Time Inc.'s most successful digital features grew out of the discovery that online content related to hair drew more traffic than any other topic. Appearing at the recent AlwaysOn OnMedia NYC conference, Senior Vice President for Digital, Amanda Kanaga said the company is looking for creative technology firms that can help it create more consumer tools like the wildly popular "Hollywood Hair" app it developed with Facebook. NEW YORK (AdAge.com) -- One of Time Inc.'s most successful digital features grew out of the discovery that online content related to hair drew more traffic than any other topic. Appearing at the recent AlwaysOn OnMedia NYC conference, Senior Vice President for Digital, Amanda Kanaga said the company is looking for creative technology firms that can help it create more consumer tools like the wildly popular "Hollywood Hair" app it developed with Facebook. NEW YORK (AdAge.com) -- One of Time Inc.'s most successful digital features grew out of the discovery that online content related to hair drew more traffic than any other topic. Appearing at the recent AlwaysOn OnMedia NYC conference, Senior Vice President for Digital, Amanda Kanaga said the company is looking for creative technology firms that can help it create more consumer tools like the wildly popular "Hollywood Hair" app it developed with Facebook. tag:odeo.com,2009-03-03,24242565 Tue, 03 Mar 2009 17:03:09 -0800 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24242566-Giant-Human-Colon-Makes-Times-Square-PR-Debut NEW YORK (AdAge.com) -- Gargantuan promotional icons are nothing new to Times Square but few generate the curious mix of emotions triggered by a giant human colon. But there it was last week, a 20-foot long inflatable organ beckoning consumers to enter and explore its diseased insides. It was all part of a colorectal cancer awareness campaign conducted by the Prevent Cancer Foundation and pharmaceutical giant Sanofi-Aventis. NEW YORK (AdAge.com) -- Gargantuan promotional icons are nothing new to Times Square but few generate the curious mix of emotions triggered by a giant human colon. But there it was last week, a 20-foot long inflatable organ beckoning consumers to enter and explore its diseased insides. It was all part of a colorectal cancer awareness campaign conducted by the Prevent Cancer Foundation and pharmaceutical giant Sanofi-Aventis. NEW YORK (AdAge.com) -- Gargantuan promotional icons are nothing new to Times Square but few generate the curious mix of emotions triggered by a giant human colon. But there it was last week, a 20-foot long inflatable organ beckoning consumers to enter and explore its diseased insides. It was all part of a colorectal cancer awareness campaign conducted by the Prevent Cancer Foundation and pharmaceutical giant Sanofi-Aventis. tag:odeo.com,2009-03-02,24242566 Mon, 02 Mar 2009 16:35:48 -0800 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24242568-Warner-Music-Licensing-Experiment-Jabs-Back-at-Critics NEW YORK (AdAge.com) -- Warner Music Group is incubating a non-profit royalty-collection agency called Choruss that assumes digital piracy will never be effectively controlled. Instead, Choruss hopes to convince universities and ISPs to collect a blanket music license fee from their network users. That revenue would then be funneled to music owners as royalties. The Choruss concept has drawn fire. Music industry pundits characterize it as a new form of taxation. Choruss president Jim Griffin jabbed BACK at those critics at this week's Digital Music Forum East in New York. NEW YORK (AdAge.com) -- Warner Music Group is incubating a non-profit royalty-collection agency called Choruss that assumes digital piracy will never be effectively controlled. Instead, Choruss hopes to convince universities and ISPs to collect a blanket music license fee from their network users. That revenue would then be funneled to music owners as royalties. The Choruss concept has drawn fire. Music industry pundits characterize it as a new form of taxation. Choruss president Jim Griffin jabbed BACK at those critics at this week's Digital Music Forum East in New York. NEW YORK (AdAge.com) -- Warner Music Group is incubating a non-profit royalty-collection agency called Choruss that assumes digital piracy will never be effectively controlled. Instead, Choruss hopes to convince universities and ISPs to collect a blanket music license fee from their network users. That revenue would then be funneled to music owners as royalties. The Choruss concept has drawn fire. Music industry pundits characterize it as a new form of taxation. Choruss president Jim Griffin jabbed BACK at those critics at this week's Digital Music Forum East in New York. tag:odeo.com,2009-03-01,24242568 Sun, 01 Mar 2009 17:17:51 -0800 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24219728-IAB-Targets-Online-Marketing-s-Creative-Crisis NEW YORK (AdAge.com) -- It's long been a frustration as well a revenue limitation for ad agencies that digital marketing is so dominated by direct sales pitches rather than broad-based brand-building strategies. And the Interactive Advertising Bureau is now making that issue a major action priority. At its annual conference in Orlando this week, CEO Randall Rothenberg called on marketers to fundamentally re-think their approach. At the same time, the IAB is launching a new advisory board and an online creativity bootcamp to show them exactly how it's done. NEW YORK (AdAge.com) -- It's long been a frustration as well a revenue limitation for ad agencies that digital marketing is so dominated by direct sales pitches rather than broad-based brand-building strategies. And the Interactive Advertising Bureau is now making that issue a major action priority. At its annual conference in Orlando this week, CEO Randall Rothenberg called on marketers to fundamentally re-think their approach. At the same time, the IAB is launching a new advisory board and an online creativity bootcamp to show them exactly how it's done. NEW YORK (AdAge.com) -- It's long been a frustration as well a revenue limitation for ad agencies that digital marketing is so dominated by direct sales pitches rather than broad-based brand-building strategies. And the Interactive Advertising Bureau is now making that issue a major action priority. At its annual conference in Orlando this week, CEO Randall Rothenberg called on marketers to fundamentally re-think their approach. At the same time, the IAB is launching a new advisory board and an online creativity bootcamp to show them exactly how it's done. tag:odeo.com,2009-02-26,24219728 Thu, 26 Feb 2009 20:35:02 -0800 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24213119-Peter-Arnell-Explains-Failed-Tropicana-Package-Design NEW YORK (AdAge.com) -- Pepsico's Tropicana brand is junking the new orange juice package design it only just launched weeks ago. The beverage marketer is switching back to its old design whose centerpiece is an orange skewered by a drinking straw. In this video recorded at a press conference five weeks ago, Arnell Group CEO Peter Arnell vigorously defends his agency's carton design that has now been withdrawn from the market. NEW YORK (AdAge.com) -- Pepsico's Tropicana brand is junking the new orange juice package design it only just launched weeks ago. The beverage marketer is switching back to its old design whose centerpiece is an orange skewered by a drinking straw. In this video recorded at a press conference five weeks ago, Arnell Group CEO Peter Arnell vigorously defends his agency's carton design that has now been withdrawn from the market. NEW YORK (AdAge.com) -- Pepsico's Tropicana brand is junking the new orange juice package design it only just launched weeks ago. The beverage marketer is switching back to its old design whose centerpiece is an orange skewered by a drinking straw. In this video recorded at a press conference five weeks ago, Arnell Group CEO Peter Arnell vigorously defends his agency's carton design that has now been withdrawn from the market. tag:odeo.com,2009-02-25,24213119 Wed, 25 Feb 2009 19:47:56 -0800 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24198639-Turning-Massive-Layoffs-Into-Marketing-Profits NEW YORK (AdAge.com) -- Marc Cenedella is one of those rare marketers who's doing well as a result of the recession. He's CEO of The Ladders, an online job site that exclusively lists jobs that pay $100,000 or more. The company is awash in new business from the droves of top executives recently dumped by corporations coast to coast. In fact, The Ladders expects to grow its business by 60% during the next ten months. No wonder Cenedella smiles so much during this interview. NEW YORK (AdAge.com) -- Marc Cenedella is one of those rare marketers who's doing well as a result of the recession. He's CEO of The Ladders, an online job site that exclusively lists jobs that pay $100,000 or more. The company is awash in new business from the droves of top executives recently dumped by corporations coast to coast. In fact, The Ladders expects to grow its business by 60% during the next ten months. No wonder Cenedella smiles so much during this interview. NEW YORK (AdAge.com) -- Marc Cenedella is one of those rare marketers who's doing well as a result of the recession. He's CEO of The Ladders, an online job site that exclusively lists jobs that pay $100,000 or more. The company is awash in new business from the droves of top executives recently dumped by corporations coast to coast. In fact, The Ladders expects to grow its business by 60% during the next ten months. No wonder Cenedella smiles so much during this interview. tag:odeo.com,2009-02-24,24198639 Tue, 24 Feb 2009 19:29:32 -0800 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24166127-How-Most-Marketers-Get-it-Wrong-with-Wikis NEW YORK (AdAge.com) -- Although his non-profit Wikipedia made him best known as the selfless guru of wisdom-of-the-crowd publishing, Jimmy Wales has a second site designed to make as much money as possible. Called Wikia.com, it has become a sprawling universe of thousands of wikis on nearly every imaginable subject. It now logs more than 500 million page views a month and has growing stable of blue-chip advertisers. Many marketers have begun to explore wikis as vehicles for product promotion. But, as Wales explains in this ten-minute interview with Ad Age digital editor Abbey Klaassen, several deeply-ingrained flaws in marketers' thinking often causes their wikis to fail. NEW YORK (AdAge.com) -- Although his non-profit Wikipedia made him best known as the selfless guru of wisdom-of-the-crowd publishing, Jimmy Wales has a second site designed to make as much money as possible. Called Wikia.com, it has become a sprawling universe of thousands of wikis on nearly every imaginable subject. It now logs more than 500 million page views a month and has growing stable of blue-chip advertisers. Many marketers have begun to explore wikis as vehicles for product promotion. But, as Wales explains in this ten-minute interview with Ad Age digital editor Abbey Klaassen, several deeply-ingrained flaws in marketers' thinking often causes their wikis to fail. NEW YORK (AdAge.com) -- Although his non-profit Wikipedia made him best known as the selfless guru of wisdom-of-the-crowd publishing, Jimmy Wales has a second site designed to make as much money as possible. Called Wikia.com, it has become a sprawling universe of thousands of wikis on nearly every imaginable subject. It now logs more than 500 million page views a month and has growing stable of blue-chip advertisers. Many marketers have begun to explore wikis as vehicles for product promotion. But, as Wales explains in this ten-minute interview with Ad Age digital editor Abbey Klaassen, several deeply-ingrained flaws in marketers' thinking often causes their wikis to fail. tag:odeo.com,2009-02-23,24166127 Mon, 23 Feb 2009 17:50:26 -0800 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24166128-HP-CMO-Strategy-Democratize-Print-Publishing NEW YORK (AdAge.com) -- Declaring his company's intent to "democratize print publishing," Hewlett-Packard's CMO heavily hyped the new MagCloud.com site to the Interactive Advertising Bureau conference in Orlando. In a keynote that promoted several of HP's recently-launched offerings, Michael Mendenhall appeared to put special emphasis on the game-changing potential of MagCloud. The site enables anyone to produce a full-color, ad-supported print magazine and make it available -- via on-demand printing and an e-commerce system -- to anyone else. NEW YORK (AdAge.com) -- Declaring his company's intent to "democratize print publishing," Hewlett-Packard's CMO heavily hyped the new MagCloud.com site to the Interactive Advertising Bureau conference in Orlando. In a keynote that promoted several of HP's recently-launched offerings, Michael Mendenhall appeared to put special emphasis on the game-changing potential of MagCloud. The site enables anyone to produce a full-color, ad-supported print magazine and make it available -- via on-demand printing and an e-commerce system -- to anyone else. NEW YORK (AdAge.com) -- Declaring his company's intent to "democratize print publishing," Hewlett-Packard's CMO heavily hyped the new MagCloud.com site to the Interactive Advertising Bureau conference in Orlando. In a keynote that promoted several of HP's recently-launched offerings, Michael Mendenhall appeared to put special emphasis on the game-changing potential of MagCloud. The site enables anyone to produce a full-color, ad-supported print magazine and make it available -- via on-demand printing and an e-commerce system -- to anyone else. tag:odeo.com,2009-02-23,24166128 Mon, 23 Feb 2009 17:36:32 -0800 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24161881-The-New-World-of-Apps-Only-Advertising NEW YORK (AdAge.com) -- The widgets and other applications that were little more than digital window dressing a few years ago have exploded into a vast new advertising venue. Many apps now draw millions of users each day at the same time they've become a broadly networked social medium in their own right. And, that, in turn, has given rise to a new sort of apps-only media-buying agency. NEW YORK (AdAge.com) -- The widgets and other applications that were little more than digital window dressing a few years ago have exploded into a vast new advertising venue. Many apps now draw millions of users each day at the same time they've become a broadly networked social medium in their own right. And, that, in turn, has given rise to a new sort of apps-only media-buying agency. NEW YORK (AdAge.com) -- The widgets and other applications that were little more than digital window dressing a few years ago have exploded into a vast new advertising venue. Many apps now draw millions of users each day at the same time they've become a broadly networked social medium in their own right. And, that, in turn, has given rise to a new sort of apps-only media-buying agency. tag:odeo.com,2009-02-22,24161881 Sun, 22 Feb 2009 12:14:54 -0800 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24140929-Could-Kindle-Put-the-KABOOM-on-Comic-Books NEW YORK (AdAge.com) -- Could Kindle-like devices put the KABOOM! on the comic book business? That's the fear of some publishers who see the hand-held digital book readers as a DIRECT THREAT to their viability. Sales of paper-based graphic novels are actually up 5% but at the recent Comic Con New York, industry analysts cast a wary eye at electronic reading devices. They agreed that comic book fans would be early adopters of the new technology but they explained why that could be devastating for the industry. NEW YORK (AdAge.com) -- Could Kindle-like devices put the KABOOM! on the comic book business? That's the fear of some publishers who see the hand-held digital book readers as a DIRECT THREAT to their viability. Sales of paper-based graphic novels are actually up 5% but at the recent Comic Con New York, industry analysts cast a wary eye at electronic reading devices. They agreed that comic book fans would be early adopters of the new technology but they explained why that could be devastating for the industry. NEW YORK (AdAge.com) -- Could Kindle-like devices put the KABOOM! on the comic book business? That's the fear of some publishers who see the hand-held digital book readers as a DIRECT THREAT to their viability. Sales of paper-based graphic novels are actually up 5% but at the recent Comic Con New York, industry analysts cast a wary eye at electronic reading devices. They agreed that comic book fans would be early adopters of the new technology but they explained why that could be devastating for the industry. tag:odeo.com,2009-02-19,24140929 Thu, 19 Feb 2009 21:01:19 -0800 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24140930-Starbucks-New-Instant-Coffee-Put-to-Taste-Test NEW YORK (AdAge) -- A panel of seasoned Ad Age newsroom coffee junkies surprised themselves Wednesday when they were unable to tell the difference between Starbucks' new instant coffee and the chain's in-store brew. The blind comparison taste test was conducted with some of the first samples of Via, the "soluble" powdered coffee Starbucks is launching this month. Watch the four-minute video of the test in progress. NEW YORK (AdAge) -- A panel of seasoned Ad Age newsroom coffee junkies surprised themselves Wednesday when they were unable to tell the difference between Starbucks' new instant coffee and the chain's in-store brew. The blind comparison taste test was conducted with some of the first samples of Via, the "soluble" powdered coffee Starbucks is launching this month. Watch the four-minute video of the test in progress. NEW YORK (AdAge) -- A panel of seasoned Ad Age newsroom coffee junkies surprised themselves Wednesday when they were unable to tell the difference between Starbucks' new instant coffee and the chain's in-store brew. The blind comparison taste test was conducted with some of the first samples of Via, the "soluble" powdered coffee Starbucks is launching this month. Watch the four-minute video of the test in progress. tag:odeo.com,2009-02-19,24140930 Thu, 19 Feb 2009 20:02:31 -0800 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24130034-10-Million-Man-to-Launch-New-Travel-Magazine NEW YORK (AdAge.com) -- We may be suffering through what is possibly the worst economic crisis in the modern history of the magazine industry, but Greg Sullivan is not deterred. He is plowing $10 million of his own money into the Fall launch of a new ad-supported travel magazine called "Afar." Making his project all the more interesting is the fact that he has no experience in publishing. He previously made a lot of money in the arcade game and car rental businesses. NEW YORK (AdAge.com) -- We may be suffering through what is possibly the worst economic crisis in the modern history of the magazine industry, but Greg Sullivan is not deterred. He is plowing $10 million of his own money into the Fall launch of a new ad-supported travel magazine called "Afar." Making his project all the more interesting is the fact that he has no experience in publishing. He previously made a lot of money in the arcade game and car rental businesses. NEW YORK (AdAge.com) -- We may be suffering through what is possibly the worst economic crisis in the modern history of the magazine industry, but Greg Sullivan is not deterred. He is plowing $10 million of his own money into the Fall launch of a new ad-supported travel magazine called "Afar." Making his project all the more interesting is the fact that he has no experience in publishing. He previously made a lot of money in the arcade game and car rental businesses. tag:odeo.com,2009-02-18,24130034 Wed, 18 Feb 2009 19:43:32 -0800 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24124828-Nickelodeon-Yo-Gabba-Gabba-Media-Franchise-Expands NEW YORK (AdAge.com) -- Despite economic troubles that hobble other media companies, Wildbrain, the producer of Nickelodeon's "Yo Gabba Gabba," is going gangbusters. A combination entertainment marketer, animation shop and toy company, Wildbrain strutted its stuff at last week's Comic Con. CMO Michael Polis detailed a slew of new projects, including a "Yo Gabba Gabba" film and a Paramount deal to produce a full-length feature based on the company's toy line. NEW YORK (AdAge.com) -- Despite economic troubles that hobble other media companies, Wildbrain, the producer of Nickelodeon's "Yo Gabba Gabba," is going gangbusters. A combination entertainment marketer, animation shop and toy company, Wildbrain strutted its stuff at last week's Comic Con. CMO Michael Polis detailed a slew of new projects, including a "Yo Gabba Gabba" film and a Paramount deal to produce a full-length feature based on the company's toy line. NEW YORK (AdAge.com) -- Despite economic troubles that hobble other media companies, Wildbrain, the producer of Nickelodeon's "Yo Gabba Gabba," is going gangbusters. A combination entertainment marketer, animation shop and toy company, Wildbrain strutted its stuff at last week's Comic Con. CMO Michael Polis detailed a slew of new projects, including a "Yo Gabba Gabba" film and a Paramount deal to produce a full-length feature based on the company's toy line. tag:odeo.com,2009-02-17,24124828 Tue, 17 Feb 2009 17:33:59 -0800 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24107394-Gawky-in-Red-Katie-Couric-Does-the-Fashion-Week-Runway NEW YORK (AdAge.com) -- Although looking somewhat gawky and uncomfortable, NBC's Katie Couric still showed a lot of heart as she clumped up and down the runway at the Mercedes Benz Fashion Week kick off. But then, heart was the whole point. Ms. Couric led a list of celebrities who all did red dress struts as part of the Diet Coke-sponsored "Heart Truth" campaign in Bryant Park. The federal government program is designed to make women more aware of the danger of heart disease. NEW YORK (AdAge.com) -- Although looking somewhat gawky and uncomfortable, NBC's Katie Couric still showed a lot of heart as she clumped up and down the runway at the Mercedes Benz Fashion Week kick off. But then, heart was the whole point. Ms. Couric led a list of celebrities who all did red dress struts as part of the Diet Coke-sponsored "Heart Truth" campaign in Bryant Park. The federal government program is designed to make women more aware of the danger of heart disease. NEW YORK (AdAge.com) -- Although looking somewhat gawky and uncomfortable, NBC's Katie Couric still showed a lot of heart as she clumped up and down the runway at the Mercedes Benz Fashion Week kick off. But then, heart was the whole point. Ms. Couric led a list of celebrities who all did red dress struts as part of the Diet Coke-sponsored "Heart Truth" campaign in Bryant Park. The federal government program is designed to make women more aware of the danger of heart disease. tag:odeo.com,2009-02-15,24107394 Sun, 15 Feb 2009 17:29:20 -0800 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24080571-Speedo-CMO-s-Rousing-Endorsement-of-Michael-Phelps NEW YORK (AdAge.com) -- Speedo CMO Craig Brommers personally gave a ROUSING endorsement of Michael Phelps at Ad Age's Marketing 50 Awards ceremony this week. Speedo was honored at the event for the wild sales success of its LZR Racer suit that Phelps endorsed and wore in the Olympics as he swam to eight gold medals. Speedo has since sold more than 15,000 of those garments at $550 dollar apiece. NEW YORK (AdAge.com) -- Speedo CMO Craig Brommers personally gave a ROUSING endorsement of Michael Phelps at Ad Age's Marketing 50 Awards ceremony this week. Speedo was honored at the event for the wild sales success of its LZR Racer suit that Phelps endorsed and wore in the Olympics as he swam to eight gold medals. Speedo has since sold more than 15,000 of those garments at $550 dollar apiece. NEW YORK (AdAge.com) -- Speedo CMO Craig Brommers personally gave a ROUSING endorsement of Michael Phelps at Ad Age's Marketing 50 Awards ceremony this week. Speedo was honored at the event for the wild sales success of its LZR Racer suit that Phelps endorsed and wore in the Olympics as he swam to eight gold medals. Speedo has since sold more than 15,000 of those garments at $550 dollar apiece. tag:odeo.com,2009-02-12,24080571 Thu, 12 Feb 2009 19:02:36 -0800 no Ad Age Audio Reports Management & Marketing http://odeo.com/episodes/24069515-Why-Viacom-Ignores-Mash-ups-of-Its-Copyrighted-Content NEW YORK (AdAge.com) -- Using special filter systems, search engines and a crew of dogged digital gumshoes, Viacom has succeeded in having hundreds of thousands of infringing online videos removed from the Internet. Appearing at Gotham Media Ventures' recent legal seminar, the media giant's general counsel Michael Fricklas discussed that massive in-house operation. He also detailed how Viacom, which operates a slew of user-generated video sites across its many properties, systematically polices that content for copyright violations. NEW YORK (AdAge.com) -- Using special filter systems, search engines and a crew of dogged digital gumshoes, Viacom has succeeded in having hundreds of thousands of infringing online videos removed from the Internet. Appearing at Gotham Media Ventures' recent legal seminar, the media giant's general counsel Michael Fricklas discussed that massive in-house operation. He also detailed how Viacom, which operates a slew of user-generated video sites across its many properties, systematically polices that content for copyright violations. NEW YORK (AdAge.com) -- Using special filter systems, search engines and a crew of dogged digital gumshoes, Viacom has succeeded in having hundreds of thousands of infringing online videos removed from the Internet. Appearing at Gotham Media Ventures' recent legal seminar, the media giant's general counsel Michael Fricklas discussed that massive in-house operation. He also detailed how Viacom, which operates a slew of user-generated video sites across its many properties, systematically polices that content for copyright violations. tag:odeo.com,2009-02-11,24069515 Wed, 11 Feb 2009 18:36:43 -0800 no Ad Age Audio Reports Management & Marketing