http://odeo.com/channels/2100249-Marketing-Over-Coffee-Marketing-Podcast no This Week in Marketing This Week in Marketing Marketing Over Coffee en 40 Wed, 11 Nov 2009 17:40:57 -0800 Wed, 11 Nov 2009 17:40:57 -0800 Podcasting, Media, Blogging, marketing, new, SEO, SEM Marketing Podcasting Media Blogging new SEO SEM http://odeo.com/episodes/25439414-Special-Interview-with-Steven-Woods In this Marketing Over Coffee: An Interview with Steven Woods, Eloqua Founder, CTO and Author of Digital Body Language Direct Link to File Show length 31:43 Marketing Over Coffee is brought to you by our sponsor Blue Sky Factory 01:48 New Marketing by nature disintermediates the sales force 04:10 Switching from outbound campaigns to Awarness, Discovery, Validation and Post-Sale 07:00 When content is relevant by the buyer’s stage 09:50 Marketing is the only department with the depth and breadth of tools and knowledge to track leads and prospects – The 3 levels of monitoring. Dashboards! 14:29 Why you shouldn’t allow Cherry Picking 17:15 Reverse engineering the sales cycle to build your lead scoring criteria is a mistake – fit vs. engagement 20:13 The Lead Source Paradox 22:20 Why the sales and marketing functions should not be separated – who is the Chief Revenue Officer? 25:00 On social media as part of the validation process 26:36 Why qualified leads a... In this Marketing Over Coffee: An Interview with Steven Woods, Eloqua Founder, CTO and Author of Digital Body Language Direct Link to File Show length 31:43 Marketing Over Coffee is brought to you by our sponsor Blue Sky Factory 01:48 New Marketing by nature disintermediates the sales force 04:10 Switching from outbound campaigns to Awarness, Discovery, Validation and Post-Sale 07:00 When content is relevant by the buyer’s stage 09:50 Marketing is the only department with the depth and breadth of tools and knowledge to track leads and prospects – The 3 levels of monitoring. Dashboards! 14:29 Why you shouldn’t allow Cherry Picking 17:15 Reverse engineering the sales cycle to build your lead scoring criteria is a mistake – fit vs. engagement 20:13 The Lead Source Paradox 22:20 Why the sales and marketing functions should not be separated – who is the Chief Revenue Officer? 25:00 On social media as part of the validation process 26:36 Why qualified leads are more important for Marketing measurement than closed deals. 29:30 Setting up a Marketing Automation System is changing your process, not just picking a technology and checking it off the list Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. In this Marketing Over Coffee: An Interview with Steven Woods, Eloqua Founder, CTO and Author of Digital Body Language Direct Link to File Show length 31:43 Marketing Over Coffee is brought to you by our sponsor Blue Sky Factory 01:48 New Marketing by nature disintermediates the sales force 04:10 Switching from outbound campaigns to Awarness, Discovery, Validation and Post-Sale 07:00 When content is relevant by the buyer’s stage 09:50 Marketing is the only department with the depth and breadth of tools and knowledge to track leads and prospects – The 3 levels of monitoring. Dashboards! 14:29 Why you shouldn’t allow Cherry Picking 17:15 Reverse engineering the sales cycle to build your lead scoring criteria is a mistake – fit vs. engagement 20:13 The Lead Source Paradox 22:20 Why the sales and marketing functions should not be separated – who is the Chief Revenue Officer? 25:00 On social media as part of the validation process 26:36 Why qualified leads are more important for Marketing measurement than closed deals. 29:30 Setting up a Marketing Automation System is changing your process, not just picking a technology and checking it off the list Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. tag:odeo.com,2009-11-11,25439414 Wed, 11 Nov 2009 17:40:57 -0800 no Marketing Over Coffee Marketing Podcast podcast Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/25403026-Stay-On-Target In this Marketing Over Coffee learn : About Data Segmentation, SEO Software, WordPress Exploit Defense! All this and more… Direct Link to File Show length 26:26 Brought to you by our sponsor Blue Sky Factory 01:41 ReturnPath study on Non-Profits not Geo-targeting Email, Google Local, Yahoo local, InfoUSA Bing Local. Feature your phone number. Zip code archive or here 07:00 Jeff and Eric both said that answering correspondance promptly is an important habit. Diane G wins with Negotiation! She gets Mitch Joel’s Six Pixels of Separation 08:30 Ben asks about social media for small business 12:10 Greg asks about traffic value from Flickr, we go off piste on Photography 17:54 Eric asks about SEO software – SEO Moz Pro Membership, HubSpot, Google Analytics 20:59 Ed finds a Wordpress Hack on MOC.com – Two security plugins: Wordpress Exploit Scanner, Wordpress Security Scan, Shel’s 8 Steps to Clean Up after a Twitter Compromise 23:00 John T’s. ebook on Exh... In this Marketing Over Coffee learn : About Data Segmentation, SEO Software, WordPress Exploit Defense! All this and more… Direct Link to File Show length 26:26 Brought to you by our sponsor Blue Sky Factory 01:41 ReturnPath study on Non-Profits not Geo-targeting Email, Google Local, Yahoo local, InfoUSA Bing Local. Feature your phone number. Zip code archive or here 07:00 Jeff and Eric both said that answering correspondance promptly is an important habit. Diane G wins with Negotiation! She gets Mitch Joel’s Six Pixels of Separation 08:30 Ben asks about social media for small business 12:10 Greg asks about traffic value from Flickr, we go off piste on Photography 17:54 Eric asks about SEO software – SEO Moz Pro Membership, HubSpot, Google Analytics 20:59 Ed finds a Wordpress Hack on MOC.com – Two security plugins: Wordpress Exploit Scanner, Wordpress Security Scan, Shel’s 8 Steps to Clean Up after a Twitter Compromise 23:00 John T’s. ebook on Exhibiting nominated for a MOC Award – he’s landed a speaking gig and an article in a trade rag. Also on the event front – ConstantContact w Event Functionality 24:45 Question of the Week: What’s working for you in local search? 25:10 Upocoming Event Watch: Web 2.Open – Chris presenting on “Doing More with Less”, Podcamp New Hampshire, Dreamforce Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. In this Marketing Over Coffee learn : About Data Segmentation, SEO Software, WordPress Exploit Defense! All this and more… Direct Link to File Show length 26:26 Brought to you by our sponsor Blue Sky Factory 01:41 ReturnPath study on Non-Profits not Geo-targeting Email, Google Local, Yahoo local, InfoUSA Bing Local. Feature your phone number. Zip code archive or here 07:00 Jeff and Eric both said that answering correspondance promptly is an important habit. Diane G wins with Negotiation! She gets Mitch Joel’s Six Pixels of Separation 08:30 Ben asks about social media for small business 12:10 Greg asks about traffic value from Flickr, we go off piste on Photography 17:54 Eric asks about SEO software – SEO Moz Pro Membership, HubSpot, Google Analytics 20:59 Ed finds a Wordpress Hack on MOC.com – Two security plugins: Wordpress Exploit Scanner, Wordpress Security Scan, Shel’s 8 Steps to Clean Up after a Twitter Compromise 23:00 John T’s. ebook on Exhibiting nominated for a MOC Award – he’s landed a speaking gig and an article in a trade rag. Also on the event front – ConstantContact w Event Functionality 24:45 Question of the Week: What’s working for you in local search? 25:10 Upocoming Event Watch: Web 2.Open – Chris presenting on “Doing More with Less”, Podcamp New Hampshire, Dreamforce Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. tag:odeo.com,2009-11-04,25403026 Wed, 04 Nov 2009 17:17:31 -0800 no Marketing Over Coffee Marketing Podcast podcast Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/25388338-Special-Interview-with-Tim-Street In this Marketing Over Coffee: A Special Interview with Tim Street! John is off on personal business this week, but do not fear! We have loaded the vault with some exclusive interviews, including this one with online video expert Tim Street (French Maid TV, and Ape Digital). Direct Link to File Show length 35:28 Brought to you by our sponsor Blue Sky Factory 01:00 Emotion, Spectacle and Story 04:30 French Maid TV and what’s next? And Tim’s eBook – 10 Things You Should Do Before You Upload Your Online Video 06:36 Studios getting involved, Electric Farm’s Gemini Division, and Woke Up Dead 08:28 You Suck at Photoshop 09:20 How would new entertainment be distributed? Perhaps the App Store, perhaps on a new tablet? 11:20 Avoiding the creativity-killing committees 14:04 Common mistakes in hosting 16:36 Using online influencers like iJustine and Felicia Day (The Guild) Do You Want To Date My Avatar? 18:10 Building a library of content that makes you money for years ... In this Marketing Over Coffee: A Special Interview with Tim Street! John is off on personal business this week, but do not fear! We have loaded the vault with some exclusive interviews, including this one with online video expert Tim Street (French Maid TV, and Ape Digital). Direct Link to File Show length 35:28 Brought to you by our sponsor Blue Sky Factory 01:00 Emotion, Spectacle and Story 04:30 French Maid TV and what’s next? And Tim’s eBook – 10 Things You Should Do Before You Upload Your Online Video 06:36 Studios getting involved, Electric Farm’s Gemini Division, and Woke Up Dead 08:28 You Suck at Photoshop 09:20 How would new entertainment be distributed? Perhaps the App Store, perhaps on a new tablet? 11:20 Avoiding the creativity-killing committees 14:04 Common mistakes in hosting 16:36 Using online influencers like iJustine and Felicia Day (The Guild) Do You Want To Date My Avatar? 18:10 Building a library of content that makes you money for years into the future. Branded entertainment vs. Integrated Advertising 24:30 Using vs. Abusing Social Networks and disclosure 27:50 Tips for Online Video – Goals, Emotions, Spectacle and Conflict Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. In this Marketing Over Coffee: A Special Interview with Tim Street! John is off on personal business this week, but do not fear! We have loaded the vault with some exclusive interviews, including this one with online video expert Tim Street (French Maid TV, and Ape Digital). Direct Link to File Show length 35:28 Brought to you by our sponsor Blue Sky Factory 01:00 Emotion, Spectacle and Story 04:30 French Maid TV and what’s next? And Tim’s eBook – 10 Things You Should Do Before You Upload Your Online Video 06:36 Studios getting involved, Electric Farm’s Gemini Division, and Woke Up Dead 08:28 You Suck at Photoshop 09:20 How would new entertainment be distributed? Perhaps the App Store, perhaps on a new tablet? 11:20 Avoiding the creativity-killing committees 14:04 Common mistakes in hosting 16:36 Using online influencers like iJustine and Felicia Day (The Guild) Do You Want To Date My Avatar? 18:10 Building a library of content that makes you money for years into the future. Branded entertainment vs. Integrated Advertising 24:30 Using vs. Abusing Social Networks and disclosure 27:50 Tips for Online Video – Goals, Emotions, Spectacle and Conflict Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. tag:odeo.com,2009-10-29,25388338 Thu, 29 Oct 2009 14:28:22 -0700 no Marketing Over Coffee Marketing Podcast podcast Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/25342594-Get-a-Free-Book In this Marketing Over Coffee learn : About B2B vs. B2C, Teaching Marketing, and Win a Copy of Six Pixels of Separation! All this and more… Direct Link to File Show length 29:45 Brought to you by our sponsor Blue Sky Factory 00:40 Win a copy of Mitch Joel’s Six Pixels of Separation 02:18 Igor makes a loan payment on the Marketing Over Coffee Mobile! and TJ Kirchner asks about Google analytics seminars (Get Avinash’s book) 05:20 John Blue reports in with MarketingProfs report on B2B – Website and Email still king of the hill and Marketing Profs:The State of Social Media executive summary. John’s Twitter gets hacked 11:20 Matt asks about the differences in inbound marketing for B2B vs B2C. How malleable is human behavior? ChangingMinds.org and “Human Technologies” 16:00 Adam asks about a CMS to manage his website 17:11 Andy teaches Undergrad and Grad Marketing and asks: What would our 8 Week Marketing Course Look like? 23:20 Previous Questions... In this Marketing Over Coffee learn : About B2B vs. B2C, Teaching Marketing, and Win a Copy of Six Pixels of Separation! All this and more… Direct Link to File Show length 29:45 Brought to you by our sponsor Blue Sky Factory 00:40 Win a copy of Mitch Joel’s Six Pixels of Separation 02:18 Igor makes a loan payment on the Marketing Over Coffee Mobile! and TJ Kirchner asks about Google analytics seminars (Get Avinash’s book) 05:20 John Blue reports in with MarketingProfs report on B2B – Website and Email still king of the hill and Marketing Profs:The State of Social Media executive summary. John’s Twitter gets hacked 11:20 Matt asks about the differences in inbound marketing for B2B vs B2C. How malleable is human behavior? ChangingMinds.org and “Human Technologies” 16:00 Adam asks about a CMS to manage his website 17:11 Andy teaches Undergrad and Grad Marketing and asks: What would our 8 Week Marketing Course Look like? 23:20 Previous Questions of the Week: What one thing about marketing is extremely important that you did not learn at school? And – Are you an educator? What do most marketers get wrong? 23:40 Question of the Week: What are the not-so-obvious skills you use in Marketing that should be taught? Best answer gets a copy of Six Pixels of Separation! 24:36 Upocoming Event Watch: Blogtoberfest tonight, John has tix! Web 2.Open is coming -only 170 tickets (offered to the mail list first)! Podcamp New Hampshire, Dreamforce, Chris wrap of up Stephen K. Hayes workshop. Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. In this Marketing Over Coffee learn : About B2B vs. B2C, Teaching Marketing, and Win a Copy of Six Pixels of Separation! All this and more… Direct Link to File Show length 29:45 Brought to you by our sponsor Blue Sky Factory 00:40 Win a copy of Mitch Joel’s Six Pixels of Separation 02:18 Igor makes a loan payment on the Marketing Over Coffee Mobile! and TJ Kirchner asks about Google analytics seminars (Get Avinash’s book) 05:20 John Blue reports in with MarketingProfs report on B2B – Website and Email still king of the hill and Marketing Profs:The State of Social Media executive summary. John’s Twitter gets hacked 11:20 Matt asks about the differences in inbound marketing for B2B vs B2C. How malleable is human behavior? ChangingMinds.org and “Human Technologies” 16:00 Adam asks about a CMS to manage his website 17:11 Andy teaches Undergrad and Grad Marketing and asks: What would our 8 Week Marketing Course Look like? 23:20 Previous Questions of the Week: What one thing about marketing is extremely important that you did not learn at school? And – Are you an educator? What do most marketers get wrong? 23:40 Question of the Week: What are the not-so-obvious skills you use in Marketing that should be taught? Best answer gets a copy of Six Pixels of Separation! 24:36 Upocoming Event Watch: Blogtoberfest tonight, John has tix! Web 2.Open is coming -only 170 tickets (offered to the mail list first)! Podcamp New Hampshire, Dreamforce, Chris wrap of up Stephen K. Hayes workshop. Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. tag:odeo.com,2009-10-21,25342594 Wed, 21 Oct 2009 16:56:35 -0700 no Marketing Over Coffee Marketing Podcast podcast Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/25285874-Twitter-Tools-and-Worthless-Legal-Advice In this Marketing Over Coffee learn : About Twitter Tools, That We Are Not Lawyers, and How to Have a Life! All this and more… Direct Link to File Show length 23:40 Brought to you by our sponsor Blue Sky Factory 01:06 Jeff Rutherford sends in an interesting article on why Gourmet Magazine died. 01:56 Everett asks about Twitter tools: Tweetdeck, Seesmic Desktop, Tweetie, Tweetlater (now socialoomph.com), TwitterCounter, Tweepml, TwitterBatcher 05:19 Daniel Johnson, Jr. asks about Bing vs. Google Also how someone might calculate a conversion rate for a new media project – Check out Chris’ presentation at IMS 09:27 Rocco asks: Is Technorati the most effective resource for locating blogs/bloggers? Blogsearch.Google.com 10:12 Ed Healy asks about setting up a local internet access point in your booth at a trade show or convention. Joel on Software talked about this recently. Chris points out a portable EVDO router 12:45 Todd asks:  Is it possible to patent a specific pod... In this Marketing Over Coffee learn : About Twitter Tools, That We Are Not Lawyers, and How to Have a Life! All this and more… Direct Link to File Show length 23:40 Brought to you by our sponsor Blue Sky Factory 01:06 Jeff Rutherford sends in an interesting article on why Gourmet Magazine died. 01:56 Everett asks about Twitter tools: Tweetdeck, Seesmic Desktop, Tweetie, Tweetlater (now socialoomph.com), TwitterCounter, Tweepml, TwitterBatcher 05:19 Daniel Johnson, Jr. asks about Bing vs. Google Also how someone might calculate a conversion rate for a new media project – Check out Chris’ presentation at IMS 09:27 Rocco asks: Is Technorati the most effective resource for locating blogs/bloggers? Blogsearch.Google.com 10:12 Ed Healy asks about setting up a local internet access point in your booth at a trade show or convention. Joel on Software talked about this recently. Chris points out a portable EVDO router 12:45 Todd asks:  Is it possible to patent a specific podcasting strategy? We say it’s not worth the hassle, but we are not lawyers. 15:21 Matt on Boring Day Job vs. Gaming Podcast 19:00 Karthic comments and asks about marketing services. It just needs to be worth talking about. 20:45 Last Week’s Question of the Week: What one thing about marketing is extremely important that you did not learn at school? And – Are you an educator? 21:10 Question of the Week: What do most marketers get wrong? 22:00 BlogWorld register with Marketing Over Coffee 20% off Discount code: MOC20 , Upocoming Event Watch: Web 2.Open is coming! MarketingProfs Chicago Oct 20-21, Evocation with An-shu Stephen K. Hayes. Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. In this Marketing Over Coffee learn : About Twitter Tools, That We Are Not Lawyers, and How to Have a Life! All this and more… Direct Link to File Show length 23:40 Brought to you by our sponsor Blue Sky Factory 01:06 Jeff Rutherford sends in an interesting article on why Gourmet Magazine died. 01:56 Everett asks about Twitter tools: Tweetdeck, Seesmic Desktop, Tweetie, Tweetlater (now socialoomph.com), TwitterCounter, Tweepml, TwitterBatcher 05:19 Daniel Johnson, Jr. asks about Bing vs. Google Also how someone might calculate a conversion rate for a new media project – Check out Chris’ presentation at IMS 09:27 Rocco asks: Is Technorati the most effective resource for locating blogs/bloggers? Blogsearch.Google.com 10:12 Ed Healy asks about setting up a local internet access point in your booth at a trade show or convention. Joel on Software talked about this recently. Chris points out a portable EVDO router 12:45 Todd asks:  Is it possible to patent a specific podcasting strategy? We say it’s not worth the hassle, but we are not lawyers. 15:21 Matt on Boring Day Job vs. Gaming Podcast 19:00 Karthic comments and asks about marketing services. It just needs to be worth talking about. 20:45 Last Week’s Question of the Week: What one thing about marketing is extremely important that you did not learn at school? And – Are you an educator? 21:10 Question of the Week: What do most marketers get wrong? 22:00 BlogWorld register with Marketing Over Coffee 20% off Discount code: MOC20 , Upocoming Event Watch: Web 2.Open is coming! MarketingProfs Chicago Oct 20-21, Evocation with An-shu Stephen K. Hayes. Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. tag:odeo.com,2009-10-14,25285874 Wed, 14 Oct 2009 16:27:12 -0700 no Marketing Over Coffee Marketing Podcast podcast Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/25252410-CutestMarketerCompetition-com-%E2%80%93-20-Reward In this Marketing Over Coffee learn : About Twitter Conversions, Email Burn Rate, FTC Disclosure Rules! All this and more… Direct Link to File Show length 28:36 Brought to you by our sponsor Blue Sky Factory 00:28 John Webster scores top Google results on 9 microsites 01:20 Chris visits Bentley to talk SEO 04:16 Daniel Johnson, Jr. Voicemail on Real Time Twitter Search – Keyword search tool for twitter? Glenn – follow rates in the low 40% for Twitter – Share groups of members on Twitter 09:21 Daniel also asked about clickthrough data: eROI and MarketingSherpa have reports, subtracting out bounces and burn 13:47 E&O Coverage, Whitney Hoffman’s Review of FTC’s Rules on Disclosure 16:31 Mr. Phelps Signs up for Hubspot, Chris at Inbound Marketing Summit 17:31 All American Pet Brands: In eight weeks, the website www.CutestDogCompetition.com has garnered 154,968,689 page views, over 55,721 entries and all are increasing daily 19:02 My order for Mitc... In this Marketing Over Coffee learn : About Twitter Conversions, Email Burn Rate, FTC Disclosure Rules! All this and more… Direct Link to File Show length 28:36 Brought to you by our sponsor Blue Sky Factory 00:28 John Webster scores top Google results on 9 microsites 01:20 Chris visits Bentley to talk SEO 04:16 Daniel Johnson, Jr. Voicemail on Real Time Twitter Search – Keyword search tool for twitter? Glenn – follow rates in the low 40% for Twitter – Share groups of members on Twitter 09:21 Daniel also asked about clickthrough data: eROI and MarketingSherpa have reports, subtracting out bounces and burn 13:47 E&O Coverage, Whitney Hoffman’s Review of FTC’s Rules on Disclosure 16:31 Mr. Phelps Signs up for Hubspot, Chris at Inbound Marketing Summit 17:31 All American Pet Brands: In eight weeks, the website www.CutestDogCompetition.com has garnered 154,968,689 page views, over 55,721 entries and all are increasing daily 19:02 My order for Mitch’s Book bounced! Tim Street’s – 10 Things You Should Do Before Uploading your Online Video 19:50 Landing page makeover webinar – names changed to protect the guilty, Dreamforce coming soon. 22:03 Seth tip on having your email address up on your site 22:44 MOC Newsletter Test results- Do Email Graphics Matter 25:15 Question of the Week: What one thing about marketing is extremely important that you did not learn at school? And – Are you an educator? 25:55 BlogWorld register with Marketing Over Coffee 20% off Discount code: MOC20 26:00 Upocoming Event Watch: Web 2.Open is coming! MarketingProfs Chicago Oct 20-21, Evocation with An-shu Stephen K. Hayes. 26:22 7 Days of Marketing will open at the end of November, Nominations for the 24th Annual Marketing of Coffee Awards are now open, leave a comment to nominate! Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. In this Marketing Over Coffee learn : About Twitter Conversions, Email Burn Rate, FTC Disclosure Rules! All this and more… Direct Link to File Show length 28:36 Brought to you by our sponsor Blue Sky Factory 00:28 John Webster scores top Google results on 9 microsites 01:20 Chris visits Bentley to talk SEO 04:16 Daniel Johnson, Jr. Voicemail on Real Time Twitter Search – Keyword search tool for twitter? Glenn – follow rates in the low 40% for Twitter – Share groups of members on Twitter 09:21 Daniel also asked about clickthrough data: eROI and MarketingSherpa have reports, subtracting out bounces and burn 13:47 E&O Coverage, Whitney Hoffman’s Review of FTC’s Rules on Disclosure 16:31 Mr. Phelps Signs up for Hubspot, Chris at Inbound Marketing Summit 17:31 All American Pet Brands: In eight weeks, the website www.CutestDogCompetition.com has garnered 154,968,689 page views, over 55,721 entries and all are increasing daily 19:02 My order for Mitch’s Book bounced! Tim Street’s – 10 Things You Should Do Before Uploading your Online Video 19:50 Landing page makeover webinar – names changed to protect the guilty, Dreamforce coming soon. 22:03 Seth tip on having your email address up on your site 22:44 MOC Newsletter Test results- Do Email Graphics Matter 25:15 Question of the Week: What one thing about marketing is extremely important that you did not learn at school? And – Are you an educator? 25:55 BlogWorld register with Marketing Over Coffee 20% off Discount code: MOC20 26:00 Upocoming Event Watch: Web 2.Open is coming! MarketingProfs Chicago Oct 20-21, Evocation with An-shu Stephen K. Hayes. 26:22 7 Days of Marketing will open at the end of November, Nominations for the 24th Annual Marketing of Coffee Awards are now open, leave a comment to nominate! Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. tag:odeo.com,2009-10-08,25252410 Thu, 08 Oct 2009 03:45:06 -0700 no Marketing Over Coffee Marketing Podcast podcast Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/25213364-Discussion-with-David-Meerman-Scott In this Marketing Over Coffee: A Special Edition: Discussion with David Meerman Scott! All this and more… Direct Link to File Show length 40:11 Brought to you by our sponsor Blue Sky Factory 00:55 Live with David Meerman Scott – Author of The New Rules of Marketing and PR and World Wide Rave 02:12 Social Media Channels become mainstream 03:00 What’s going on at GM, David’s visit there. 07:35 The next big thing? Beware the experts? 16:10 The commoditization of SEO 18:48 The what’s after signalled intent? Mobile? Hyper-local? Behavioral analysis and predictive marketing? 25:30 Seth Godin’s Brands in Public, buying your way in to the conversation 30:00 Not being able to handle the volume vs. your product stinks 33:00 Artifical Intelligence to monitor the twitter conversation, Radian 6 advanced social media marketing 38:00 Inbound Marketing Summit Boston, Eloqua User Conference, Web 2.Open, MarketingProfs Chicago, Evocation with An-shu Stephen K. Haye... In this Marketing Over Coffee: A Special Edition: Discussion with David Meerman Scott! All this and more… Direct Link to File Show length 40:11 Brought to you by our sponsor Blue Sky Factory 00:55 Live with David Meerman Scott – Author of The New Rules of Marketing and PR and World Wide Rave 02:12 Social Media Channels become mainstream 03:00 What’s going on at GM, David’s visit there. 07:35 The next big thing? Beware the experts? 16:10 The commoditization of SEO 18:48 The what’s after signalled intent? Mobile? Hyper-local? Behavioral analysis and predictive marketing? 25:30 Seth Godin’s Brands in Public, buying your way in to the conversation 30:00 Not being able to handle the volume vs. your product stinks 33:00 Artifical Intelligence to monitor the twitter conversation, Radian 6 advanced social media marketing 38:00 Inbound Marketing Summit Boston, Eloqua User Conference, Web 2.Open, MarketingProfs Chicago, Evocation with An-shu Stephen K. Hayes, Podcamp Philly. Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. In this Marketing Over Coffee: A Special Edition: Discussion with David Meerman Scott! All this and more… Direct Link to File Show length 40:11 Brought to you by our sponsor Blue Sky Factory 00:55 Live with David Meerman Scott – Author of The New Rules of Marketing and PR and World Wide Rave 02:12 Social Media Channels become mainstream 03:00 What’s going on at GM, David’s visit there. 07:35 The next big thing? Beware the experts? 16:10 The commoditization of SEO 18:48 The what’s after signalled intent? Mobile? Hyper-local? Behavioral analysis and predictive marketing? 25:30 Seth Godin’s Brands in Public, buying your way in to the conversation 30:00 Not being able to handle the volume vs. your product stinks 33:00 Artifical Intelligence to monitor the twitter conversation, Radian 6 advanced social media marketing 38:00 Inbound Marketing Summit Boston, Eloqua User Conference, Web 2.Open, MarketingProfs Chicago, Evocation with An-shu Stephen K. Hayes, Podcamp Philly. Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. tag:odeo.com,2009-09-30,25213364 Wed, 30 Sep 2009 19:07:55 -0700 no Marketing Over Coffee Marketing Podcast podcast Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/25175139-To-The-MarketingOverCoffeeMobile-Let%E2%80%99s-Go In this Marketing Over Coffee learn : About AB Testing, Kiva.org, Facebook API! All this and more… Direct Link to File Show length 28:02 Brought to you by our sponsor Blue Sky Factory 00:39 Newsletter AB Test, the OPML file is available and the previous newsletter is now live on the site. 04:50 Nigel mentions that the Conference in a Box is hidden away, but really great. 05:20 Sam solves the $100 challenge, the cash goes to Kiva.org after 30 days. We are hooking up Igor Uschenko with a new engine for his cab, you can help! 09:31 Keith Burtis asks about realtime Facebook searches – Workaround with Delicious, or hit the Facebook API 10:58 Jeremy writes in and wants an MOC Nomination: He has a robust Facebook page , YouTube channel, podcast and we even have a pretty heavy email list that has an average of 78% open and 45% click throughs on links. Also buying Hubspot. 11:45 Jeff writes: what is StumbleUpon traffic worth? Also tips on Networking with basic social media 13:48 ... In this Marketing Over Coffee learn : About AB Testing, Kiva.org, Facebook API! All this and more… Direct Link to File Show length 28:02 Brought to you by our sponsor Blue Sky Factory 00:39 Newsletter AB Test, the OPML file is available and the previous newsletter is now live on the site. 04:50 Nigel mentions that the Conference in a Box is hidden away, but really great. 05:20 Sam solves the $100 challenge, the cash goes to Kiva.org after 30 days. We are hooking up Igor Uschenko with a new engine for his cab, you can help! 09:31 Keith Burtis asks about realtime Facebook searches – Workaround with Delicious, or hit the Facebook API 10:58 Jeremy writes in and wants an MOC Nomination: He has a robust Facebook page , YouTube channel, podcast and we even have a pretty heavy email list that has an average of 78% open and 45% click throughs on links. Also buying Hubspot. 11:45 Jeff writes: what is StumbleUpon traffic worth? Also tips on Networking with basic social media 13:48 Elsie’s Yoga Class: Live and Unplugged Podcast. Asks about going from service to self-hosting – Add links with ecto or zoundry raven. Citing your testimonials. Podcamp Pittsburgh? 19:37 Ford doing a cool promotion on the Taurus 21:54 Captcha lawsuit 23:37 David on redirects: Is it a regular site redirect or do you have to host the site on each individual domain? 25:57 Last week Question of The Week: Jeremy said they would appreciate help for the 7 Days of Marketing 26:10 Question of the Week: Do you have any tricks to boost open rates? 26:39 BlogWorld register with Marketing Over Coffee 20% off Discount code: MOC20 26:50 Upocoming Event Watch: Sept 29 webinno – Entrepreneur and marketing/media executive Mike Troiano will host a conversation with a panel of media reporters/columnists/editors including Scott Kirsner of the Boston Globe, Web 2.Open is coming! Inbound Marketing Summit Boston, MarketingProfs Chicago, Evocation with An-shu Stephen K. Hayes, Podcamp Philly. Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. In this Marketing Over Coffee learn : About AB Testing, Kiva.org, Facebook API! All this and more… Direct Link to File Show length 28:02 Brought to you by our sponsor Blue Sky Factory 00:39 Newsletter AB Test, the OPML file is available and the previous newsletter is now live on the site. 04:50 Nigel mentions that the Conference in a Box is hidden away, but really great. 05:20 Sam solves the $100 challenge, the cash goes to Kiva.org after 30 days. We are hooking up Igor Uschenko with a new engine for his cab, you can help! 09:31 Keith Burtis asks about realtime Facebook searches – Workaround with Delicious, or hit the Facebook API 10:58 Jeremy writes in and wants an MOC Nomination: He has a robust Facebook page , YouTube channel, podcast and we even have a pretty heavy email list that has an average of 78% open and 45% click throughs on links. Also buying Hubspot. 11:45 Jeff writes: what is StumbleUpon traffic worth? Also tips on Networking with basic social media 13:48 Elsie’s Yoga Class: Live and Unplugged Podcast. Asks about going from service to self-hosting – Add links with ecto or zoundry raven. Citing your testimonials. Podcamp Pittsburgh? 19:37 Ford doing a cool promotion on the Taurus 21:54 Captcha lawsuit 23:37 David on redirects: Is it a regular site redirect or do you have to host the site on each individual domain? 25:57 Last week Question of The Week: Jeremy said they would appreciate help for the 7 Days of Marketing 26:10 Question of the Week: Do you have any tricks to boost open rates? 26:39 BlogWorld register with Marketing Over Coffee 20% off Discount code: MOC20 26:50 Upocoming Event Watch: Sept 29 webinno – Entrepreneur and marketing/media executive Mike Troiano will host a conversation with a panel of media reporters/columnists/editors including Scott Kirsner of the Boston Globe, Web 2.Open is coming! Inbound Marketing Summit Boston, MarketingProfs Chicago, Evocation with An-shu Stephen K. Hayes, Podcamp Philly. Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. tag:odeo.com,2009-09-23,25175139 Wed, 23 Sep 2009 17:50:05 -0700 no Marketing Over Coffee Marketing Podcast podcast Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/25167891-MoC-House-Blend-1-the-MoC-Newsletter Welcome to what’s our first attempt at actually publishing a newsletter. In this newsletter, we’re going to highlight some of the more semi-permanent resources you’ll want to check out as supplements to the weekly podcast. Think of this entire newsletter as one large marketing course in college, minus the tuition, exams, and Friday night parties. eBooks for you to read eBooks are one of our favorite things to share. Why? They don’t cost money, they don’t burn down entire rainforests, they can be shared legally, and they don’t stack up on your desk or nightstand for perpetual ignore-age. Here’s a list of some of ours and others that are worth a few minutes. If you’ve got a Kindle, you can even upload these via the Calibre free software. Ours The Twitter Power Guide. Tired of the endless re-runs of “What is Twitter”, I thought I’d kick it up a notch by creating an eBook of advanced things you can do with Twitter once yo... Welcome to what’s our first attempt at actually publishing a newsletter. In this newsletter, we’re going to highlight some of the more semi-permanent resources you’ll want to check out as supplements to the weekly podcast. Think of this entire newsletter as one large marketing course in college, minus the tuition, exams, and Friday night parties. eBooks for you to read eBooks are one of our favorite things to share. Why? They don’t cost money, they don’t burn down entire rainforests, they can be shared legally, and they don’t stack up on your desk or nightstand for perpetual ignore-age. Here’s a list of some of ours and others that are worth a few minutes. If you’ve got a Kindle, you can even upload these via the Calibre free software. Ours The Twitter Power Guide. Tired of the endless re-runs of “What is Twitter”, I thought I’d kick it up a notch by creating an eBook of advanced things you can do with Twitter once you’re past the Twitter 101 stage. Synchronizing Social Networks. Want to do even more with your social networking experiments? Want to preserve the progress you’ve already made and help keep your social media efforts future-proofed? This is the eBook for you. 8 Step Podcast Marketing Guide. Want to get your podcast off the ground? Here’s 8 things to think about and consider as you turn on the microphone. David Meerman Scott The New Rules of Viral Marketing. How word-of-mouse spreads your ideas for free. The New Rules of PR. How to create a press release strategy for reaching buyers directly. Seth Godin Tribes Q&A. From Seth’s tribe. Flipping the funnel. One book in three flavors. Money for nothing, traffic ebook. Secrets of traffic of the web. If that isn’t enough reading for the beach… you’re spending too much time on the beach. Too much free time? Watch movies at work! What if you could have a marketing all-star conference? What if you didn’t have to pay to attend? You don’t. Attend the Marketing Over Coffee Marketing Conference in a Box, direct from your desk, spend nothing, and get distilled marketing power in your head. You’ll find MoC co-host Christopher Penn in some of them, too. Attend the Marketing Conference In A Box! Want Marketing Over Coffee live at your conferences? Want more Marketing Over Coffee? Our PodCamp Boston 4 guest episode with CC Chapman and Chris Brogan will be out soon. If you’d like to see Marketing Over Coffee at a marketing event near you, make sure you tell event organizers to set aside a session for us to bring you the goods. If you are an event organizer, contact us at MarketingOverCoffee@gmail.com to arrange all the usual logistics stuff. Pimping the Coffee We want you to share Marketing Over Coffee with your friends, coworkers, colleagues, and anyone who will sit still long enough for you to slap some headphones on them. In return, we’ll do our best to keep delivering the goods every week. Please share this email and tell three friends today about Marketing Over Coffee and help them get set up. Welcome to what’s our first attempt at actually publishing a newsletter. In this newsletter, we’re going to highlight some of the more semi-permanent resources you’ll want to check out as supplements to the weekly podcast. Think of this entire newsletter as one large marketing course in college, minus the tuition, exams, and Friday night parties. eBooks for you to read eBooks are one of our favorite things to share. Why? They don’t cost money, they don’t burn down entire rainforests, they can be shared legally, and they don’t stack up on your desk or nightstand for perpetual ignore-age. Here’s a list of some of ours and others that are worth a few minutes. If you’ve got a Kindle, you can even upload these via the Calibre free software. Ours The Twitter Power Guide. Tired of the endless re-runs of “What is Twitter”, I thought I’d kick it up a notch by creating an eBook of advanced things you can do with Twitter once you’re past the Twitter 101 stage. Synchronizing Social Networks. Want to do even more with your social networking experiments? Want to preserve the progress you’ve already made and help keep your social media efforts future-proofed? This is the eBook for you. 8 Step Podcast Marketing Guide. Want to get your podcast off the ground? Here’s 8 things to think about and consider as you turn on the microphone. David Meerman Scott The New Rules of Viral Marketing. How word-of-mouse spreads your ideas for free. The New Rules of PR. How to create a press release strategy for reaching buyers directly. Seth Godin Tribes Q&A. From Seth’s tribe. Flipping the funnel. One book in three flavors. Money for nothing, traffic ebook. Secrets of traffic of the web. If that isn’t enough reading for the beach… you’re spending too much time on the beach. Too much free time? Watch movies at work! What if you could have a marketing all-star conference? What if you didn’t have to pay to attend? You don’t. Attend the Marketing Over Coffee Marketing Conference in a Box, direct from your desk, spend nothing, and get distilled marketing power in your head. You’ll find MoC co-host Christopher Penn in some of them, too. Attend the Marketing Conference In A Box! Want Marketing Over Coffee live at your conferences? Want more Marketing Over Coffee? Our PodCamp Boston 4 guest episode with CC Chapman and Chris Brogan will be out soon. If you’d like to see Marketing Over Coffee at a marketing event near you, make sure you tell event organizers to set aside a session for us to bring you the goods. If you are an event organizer, contact us at MarketingOverCoffee@gmail.com to arrange all the usual logistics stuff. Pimping the Coffee We want you to share Marketing Over Coffee with your friends, coworkers, colleagues, and anyone who will sit still long enough for you to slap some headphones on them. In return, we’ll do our best to keep delivering the goods every week. Please share this email and tell three friends today about Marketing Over Coffee and help them get set up. tag:odeo.com,2009-09-22,25167891 Tue, 22 Sep 2009 17:42:39 -0700 no Marketing Over Coffee Marketing Podcast marketing, newsletter Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/25137144-Still-the-Best-Mraketing-Podcast In this Marketing Over Coffee learn : About Organic SEM vs. Paid, The 7 Days of Marketing, YouTube as Marketing Tool! All this and more… [audio:http://media.libsyn.com/media/marketingovercoffee/MoC128.mp3] Direct Link to File Show length 22:54 Brought to you by our sponsor Blue Sky Factory 00:50 Cynthia Barnes asks about buying keywords vs. organic, Wonderwheel, Spyfu.com, and Adwords, Paul Gillen’s Secrets of Social Media Marketing . 07:40 Charles Neville gives a good tip to our Aussie friend Bryan on redirects and custom URLs 08:30 Email eBook nearing final draft, Week after next we are with David Meerman Scott, Sign up for the email newsletter. 09:34 Marketing’s Inside Baseball – On Non-profits, my $100, All you can eat at the smackdown buffet for Charlene Li on Mitch’s Panel, Beth Kanter, Charity Navigator 13:30 For Q4 – The 7 Days of Marketing is Coming 16:20 iPod Nano with Video and YouTube as Marketing Tool and thanks to SBBuzz 18:50 Last w... In this Marketing Over Coffee learn : About Organic SEM vs. Paid, The 7 Days of Marketing, YouTube as Marketing Tool! All this and more… [audio:http://media.libsyn.com/media/marketingovercoffee/MoC128.mp3] Direct Link to File Show length 22:54 Brought to you by our sponsor Blue Sky Factory 00:50 Cynthia Barnes asks about buying keywords vs. organic, Wonderwheel, Spyfu.com, and Adwords, Paul Gillen’s Secrets of Social Media Marketing . 07:40 Charles Neville gives a good tip to our Aussie friend Bryan on redirects and custom URLs 08:30 Email eBook nearing final draft, Week after next we are with David Meerman Scott, Sign up for the email newsletter. 09:34 Marketing’s Inside Baseball – On Non-profits, my $100, All you can eat at the smackdown buffet for Charlene Li on Mitch’s Panel, Beth Kanter, Charity Navigator 13:30 For Q4 – The 7 Days of Marketing is Coming 16:20 iPod Nano with Video and YouTube as Marketing Tool and thanks to SBBuzz 18:50 Last week Question of The Week: Daniel Johnson Jr. sends in his Gigadial Channel – Bill said check out Castroller 19:45 Question of the Week: Tell us what charity you would like to work with for The 7 Days of Marketing 20:22 BlogWorld register with Marketing Over Coffee 20% off Discount code: MOC20 21:10 Upocoming Event Watch: Sept 29 webinno – Entrepreneur and marketing/media executive Mike Troiano will host a conversation with a panel of media reporters/columnists/editors including Scott Kirsner of the Boston Globe, Web 2.Open is coming! Inbound Marketing Summit Boston, MarketingProfs Chicago, Evocation with An-shu Stephen K. Hayes. Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. In this Marketing Over Coffee learn : About Organic SEM vs. Paid, The 7 Days of Marketing, YouTube as Marketing Tool! All this and more… [audio:http://media.libsyn.com/media/marketingovercoffee/MoC128.mp3] Direct Link to File Show length 22:54 Brought to you by our sponsor Blue Sky Factory 00:50 Cynthia Barnes asks about buying keywords vs. organic, Wonderwheel, Spyfu.com, and Adwords, Paul Gillen’s Secrets of Social Media Marketing . 07:40 Charles Neville gives a good tip to our Aussie friend Bryan on redirects and custom URLs 08:30 Email eBook nearing final draft, Week after next we are with David Meerman Scott, Sign up for the email newsletter. 09:34 Marketing’s Inside Baseball – On Non-profits, my $100, All you can eat at the smackdown buffet for Charlene Li on Mitch’s Panel, Beth Kanter, Charity Navigator 13:30 For Q4 – The 7 Days of Marketing is Coming 16:20 iPod Nano with Video and YouTube as Marketing Tool and thanks to SBBuzz 18:50 Last week Question of The Week: Daniel Johnson Jr. sends in his Gigadial Channel – Bill said check out Castroller 19:45 Question of the Week: Tell us what charity you would like to work with for The 7 Days of Marketing 20:22 BlogWorld register with Marketing Over Coffee 20% off Discount code: MOC20 21:10 Upocoming Event Watch: Sept 29 webinno – Entrepreneur and marketing/media executive Mike Troiano will host a conversation with a panel of media reporters/columnists/editors including Scott Kirsner of the Boston Globe, Web 2.Open is coming! Inbound Marketing Summit Boston, MarketingProfs Chicago, Evocation with An-shu Stephen K. Hayes. Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. tag:odeo.com,2009-09-16,25137144 Wed, 16 Sep 2009 17:55:04 -0700 no Marketing Over Coffee Marketing Podcast podcast Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/25099994-A-Shocking-Failure-of-Protocol In this Marketing Over Coffee learn : About Social Media ROI, Yahoo Design Patterns, Exclusivity! All this and more… MoC127.mp3 Enable Javascript to play audio content on this site. 0:00 / 0:00 Download Direct Link to File Show length 26:40 Brought to you by our sponsor Blue Sky Factory 00:31 Tim asks if we should prep for the days when New Media is old. Correction – I mention Yahoo in ‘96, actually it was ‘98 (give me a break, I’m OLD) 01:28 Great Social Media ROI Presentation from Olivier Blanchard 05:50 On Gigadial – SPOS 158 – Seth Godin, Charlene Li, David Weinberger, Shelly Palmer – Mitch Joel Interview 06:51 Funny story about Drugstore.com package, podcast listening behaviors. 08:51Yahoo Design Pattern Library 11:01 Marketing photos and link baiting with Creative Commons, Twitter Linkbaiting and Brandjacking, Naked Julien 17:55 Nuno sends over some stats from the Silk Club in Portugal. Get Avinash’s book, we showcase our g... In this Marketing Over Coffee learn : About Social Media ROI, Yahoo Design Patterns, Exclusivity! All this and more… MoC127.mp3 Enable Javascript to play audio content on this site. 0:00 / 0:00 Download Direct Link to File Show length 26:40 Brought to you by our sponsor Blue Sky Factory 00:31 Tim asks if we should prep for the days when New Media is old. Correction – I mention Yahoo in ‘96, actually it was ‘98 (give me a break, I’m OLD) 01:28 Great Social Media ROI Presentation from Olivier Blanchard 05:50 On Gigadial – SPOS 158 – Seth Godin, Charlene Li, David Weinberger, Shelly Palmer – Mitch Joel Interview 06:51 Funny story about Drugstore.com package, podcast listening behaviors. 08:51Yahoo Design Pattern Library 11:01 Marketing photos and link baiting with Creative Commons, Twitter Linkbaiting and Brandjacking, Naked Julien 17:55 Nuno sends over some stats from the Silk Club in Portugal. Get Avinash’s book, we showcase our global ignorance. 22:35 Last week Question of The Week: Educators using Gigadial 22:57 Question of the Week: Have you used any exclusivity techniques? 23:20 The Economist is having a contest for New Media to find the most exciting, game changing media innovations that will change the way marketers think about reaching consumers.  Twelve finalists will be invited to present their innovation during the Media Convergence forum, taking place in New York City, October 20th-21st, 2009.Entries must be in YouTube video format.  Complete details and rules are available here or email mediaconvergencedemos@economist.com 23:55 Upocoming Event Watch: Sept 29 webinno – Entrepreneur and marketing/media executive Mike Troiano will host a conversation with a panel of media reporters/columnists/editors including Scott Kirsner of the Boston Globe, Web 2.Open is coming! Inbound Marketing Summit Boston, MarketingProfs Chicago, BlogWorld / New Media Expo, Podcamp Philly, Evocation with An-shu Stephen K. Hayes, Boston area? MarketingProfs Virtual Expo on the 16th with Meet and Greet in Boston afterwards. Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. /* In this Marketing Over Coffee learn : About Social Media ROI, Yahoo Design Patterns, Exclusivity! All this and more… MoC127.mp3 Enable Javascript to play audio content on this site. 0:00 / 0:00 Download Direct Link to File Show length 26:40 Brought to you by our sponsor Blue Sky Factory 00:31 Tim asks if we should prep for the days when New Media is old. Correction – I mention Yahoo in ‘96, actually it was ‘98 (give me a break, I’m OLD) 01:28 Great Social Media ROI Presentation from Olivier Blanchard 05:50 On Gigadial – SPOS 158 – Seth Godin, Charlene Li, David Weinberger, Shelly Palmer – Mitch Joel Interview 06:51 Funny story about Drugstore.com package, podcast listening behaviors. 08:51Yahoo Design Pattern Library 11:01 Marketing photos and link baiting with Creative Commons, Twitter Linkbaiting and Brandjacking, Naked Julien 17:55 Nuno sends over some stats from the Silk Club in Portugal. Get Avinash’s book, we showcase our global ignorance. 22:35 Last week Question of The Week: Educators using Gigadial 22:57 Question of the Week: Have you used any exclusivity techniques? 23:20 The Economist is having a contest for New Media to find the most exciting, game changing media innovations that will change the way marketers think about reaching consumers.  Twelve finalists will be invited to present their innovation during the Media Convergence forum, taking place in New York City, October 20th-21st, 2009.Entries must be in YouTube video format.  Complete details and rules are available here or email mediaconvergencedemos@economist.com 23:55 Upocoming Event Watch: Sept 29 webinno – Entrepreneur and marketing/media executive Mike Troiano will host a conversation with a panel of media reporters/columnists/editors including Scott Kirsner of the Boston Globe, Web 2.Open is coming! Inbound Marketing Summit Boston, MarketingProfs Chicago, BlogWorld / New Media Expo, Podcamp Philly, Evocation with An-shu Stephen K. Hayes, Boston area? MarketingProfs Virtual Expo on the 16th with Meet and Greet in Boston afterwards. Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. /* tag:odeo.com,2009-09-09,25099994 Wed, 09 Sep 2009 18:21:05 -0700 no Marketing Over Coffee Marketing Podcast podcast Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/25090355-MoC-Extra-Interview-with-Mitch-Joel In this Marketing Over Coffee extra learn : The future after search, Six Pixels of Separation, why we have no social media metrics MoC126.mp3 Enable Javascript to play audio content on this site. 0:00 / 0:00 Download Direct Link to File Show length 34:45 Brought to you by our sponsor Blue Sky Factory An extra episode with friend of the show and newly published author Mitch Joel, as he joins Chris in a conversation about what’s new and exciting in the social space, how digital marketing is changing, what comes after search, and a variety of other big picture ideas and topics. Buy Mitch’s book, Six Pixels of Separation, on Amazon. Disclosure: affiliate link that contributes whatever the standard Amazon affiliate fee to Marketing Over Coffee. Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsa... In this Marketing Over Coffee extra learn : The future after search, Six Pixels of Separation, why we have no social media metrics MoC126.mp3 Enable Javascript to play audio content on this site. 0:00 / 0:00 Download Direct Link to File Show length 34:45 Brought to you by our sponsor Blue Sky Factory An extra episode with friend of the show and newly published author Mitch Joel, as he joins Chris in a conversation about what’s new and exciting in the social space, how digital marketing is changing, what comes after search, and a variety of other big picture ideas and topics. Buy Mitch’s book, Six Pixels of Separation, on Amazon. Disclosure: affiliate link that contributes whatever the standard Amazon affiliate fee to Marketing Over Coffee. Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ''; var x = document.BSFOptinForm; if (x.UEmail.value== "") { errorString = errorString + "Email Address. \n "; isValid = false; } else { if (x.UEmail.value.indexOf("@") == -1 || x.UEmail.value.indexOf(".") == -1) { errorString = errorString + 'Invalid email address.'; isValid = false; } } if (isValid == true && isNewsletterSelected == true) { return true; } else { if (isNewsletterSelected == false) { errorString = errorString +"----------------------\nPlease select at least one subscription"; } alert("Following fields are required:\n\n"+ errorString); return false; } } First Name Last Name Company Title Email Address /* In this Marketing Over Coffee extra learn : The future after search, Six Pixels of Separation, why we have no social media metrics MoC126.mp3 Enable Javascript to play audio content on this site. 0:00 / 0:00 Download Direct Link to File Show length 34:45 Brought to you by our sponsor Blue Sky Factory An extra episode with friend of the show and newly published author Mitch Joel, as he joins Chris in a conversation about what’s new and exciting in the social space, how digital marketing is changing, what comes after search, and a variety of other big picture ideas and topics. Buy Mitch’s book, Six Pixels of Separation, on Amazon. Disclosure: affiliate link that contributes whatever the standard Amazon affiliate fee to Marketing Over Coffee. Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ''; var x = document.BSFOptinForm; if (x.UEmail.value== "") { errorString = errorString + "Email Address. \n "; isValid = false; } else { if (x.UEmail.value.indexOf("@") == -1 || x.UEmail.value.indexOf(".") == -1) { errorString = errorString + 'Invalid email address.'; isValid = false; } } if (isValid == true && isNewsletterSelected == true) { return true; } else { if (isNewsletterSelected == false) { errorString = errorString +"----------------------\nPlease select at least one subscription"; } alert("Following fields are required:\n\n"+ errorString); return false; } } First Name Last Name Company Title Email Address /* tag:odeo.com,2009-09-08,25090355 Tue, 08 Sep 2009 04:33:18 -0700 no Marketing Over Coffee Marketing Podcast podcast, marketing Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/25064229-Confirmed-%E2%80%93-The-Best-Marketing-Podcast In this Marketing Over Coffee learn : About Search Engine Optimization, Google Local, and Gigadial! All this and more… MoC125.mp3 Enable Javascript to play audio content on this site. 0:00 / 0:00 Direct Link to File Show length 22:15 Brought to you by our sponsor Blue Sky Factory 01:05 John talks email marketing on FIR, Long Live Interuption Marketing, and why I can’t give away $100 06:41  @bryanmarsh asks: I run accommodation portals in Australia. Our accommodation portals have reviews submitted by past guests on each property we market. I am trying to get these reviews posted to Google Maps so they appear in the local search in Google. http://www.etourismholidays.com.au/hotel/chevron-towers-resort.htm Getting in the guide is difficult, but you can geotag photos and videos. 09:03 More on Wonderwheel, Spyfu.com, and Adwords 12:33 Yahoo/Bing vs. Google? How to optimize? 14:08 John Blue sends in audio of Southwest Airlines use of Social Media – it’s on Gigadial... In this Marketing Over Coffee learn : About Search Engine Optimization, Google Local, and Gigadial! All this and more… MoC125.mp3 Enable Javascript to play audio content on this site. 0:00 / 0:00 Direct Link to File Show length 22:15 Brought to you by our sponsor Blue Sky Factory 01:05 John talks email marketing on FIR, Long Live Interuption Marketing, and why I can’t give away $100 06:41  @bryanmarsh asks: I run accommodation portals in Australia. Our accommodation portals have reviews submitted by past guests on each property we market. I am trying to get these reviews posted to Google Maps so they appear in the local search in Google. http://www.etourismholidays.com.au/hotel/chevron-towers-resort.htm Getting in the guide is difficult, but you can geotag photos and videos. 09:03 More on Wonderwheel, Spyfu.com, and Adwords 12:33 Yahoo/Bing vs. Google? How to optimize? 14:08 John Blue sends in audio of Southwest Airlines use of Social Media – it’s on Gigadial! Using gigadial to make your own podcast. 18:12 Last week Question of The Week: Networking – Ed says don’t make it all business 18:42 Question of the Week: Tell us about your podcast or gigadial channel, or send us some OPML! 19:39 The Economist is having a contest for New Media to find the most exciting, game changing media innovations that will change the way marketers think about reaching consumers.  Twelve finalists will be invited to present their innovation during the Media Convergence forum, taking place in New York City, October 20th-21st, 2009.Entries must be in YouTube video format.  Complete details and rules are available here or email mediaconvergencedemos@economist.com 19:55 Sept 29 webinno – Entrepreneur and marketing/media executive Mike Troiano will host a conversation with a panel of media reporters/columnists/editors including Scott Kirsner of the Boston Globe 20:15 Upcoming Event Watch: Web 2.Open is coming! Inbound Marketing Summit Boston, MarketingProfs Chicago, BlogWorld / New Media Expo, Podcamp Philly, Evocation with An-shu Stephen K. Hayes, TechCocktail Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. /* In this Marketing Over Coffee learn : About Search Engine Optimization, Google Local, and Gigadial! All this and more… MoC125.mp3 Enable Javascript to play audio content on this site. 0:00 / 0:00 Direct Link to File Show length 22:15 Brought to you by our sponsor Blue Sky Factory 01:05 John talks email marketing on FIR, Long Live Interuption Marketing, and why I can’t give away $100 06:41  @bryanmarsh asks: I run accommodation portals in Australia. Our accommodation portals have reviews submitted by past guests on each property we market. I am trying to get these reviews posted to Google Maps so they appear in the local search in Google. http://www.etourismholidays.com.au/hotel/chevron-towers-resort.htm Getting in the guide is difficult, but you can geotag photos and videos. 09:03 More on Wonderwheel, Spyfu.com, and Adwords 12:33 Yahoo/Bing vs. Google? How to optimize? 14:08 John Blue sends in audio of Southwest Airlines use of Social Media – it’s on Gigadial! Using gigadial to make your own podcast. 18:12 Last week Question of The Week: Networking – Ed says don’t make it all business 18:42 Question of the Week: Tell us about your podcast or gigadial channel, or send us some OPML! 19:39 The Economist is having a contest for New Media to find the most exciting, game changing media innovations that will change the way marketers think about reaching consumers.  Twelve finalists will be invited to present their innovation during the Media Convergence forum, taking place in New York City, October 20th-21st, 2009.Entries must be in YouTube video format.  Complete details and rules are available here or email mediaconvergencedemos@economist.com 19:55 Sept 29 webinno – Entrepreneur and marketing/media executive Mike Troiano will host a conversation with a panel of media reporters/columnists/editors including Scott Kirsner of the Boston Globe 20:15 Upcoming Event Watch: Web 2.Open is coming! Inbound Marketing Summit Boston, MarketingProfs Chicago, BlogWorld / New Media Expo, Podcamp Philly, Evocation with An-shu Stephen K. Hayes, TechCocktail Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. /* tag:odeo.com,2009-09-02,25064229 Wed, 02 Sep 2009 17:14:30 -0700 no Marketing Over Coffee Marketing Podcast podcast Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/25035128-WonderWheel-Duplicate-Content-and-Duplicate-Content In this Marketing Over Coffee learn : About OPML, Outlandish Claims, and Duplicate Content! All this and more… MoC124.mp3 Enable Javascript to play audio content on this site. 0:00 / 0:00 Direct Link to File Show length 27:49 Brought to you by our sponsor Blue Sky Factory 00:45 Sign up for the newsletter to get the OPML File, Matt Cutts at Wordcamp 03:42 $100 offer to Seth Godin, critics and creating spectacle 07:50 Google’s WonderWheel as a keyword tool 11:41 Ann asks about duplicate content, Bobby does too. 15:38 Matt Haines Photography scoring with local URLs – He can’t stand to listen to other casts. Anna Farmery from Podcast Sisters rates us #1, Craig scoring for Assisted Living in his hometown. 16:40 Dave asks about the show sound, we geek out with show about the show. Matthew Ebel resource on podcasting (link). 21:08 Remind everyone that it’s ok to share, link and pass along your content 22:50 Last week Question of The Week:Send us your networkin... In this Marketing Over Coffee learn : About OPML, Outlandish Claims, and Duplicate Content! All this and more… MoC124.mp3 Enable Javascript to play audio content on this site. 0:00 / 0:00 Direct Link to File Show length 27:49 Brought to you by our sponsor Blue Sky Factory 00:45 Sign up for the newsletter to get the OPML File, Matt Cutts at Wordcamp 03:42 $100 offer to Seth Godin, critics and creating spectacle 07:50 Google’s WonderWheel as a keyword tool 11:41 Ann asks about duplicate content, Bobby does too. 15:38 Matt Haines Photography scoring with local URLs – He can’t stand to listen to other casts. Anna Farmery from Podcast Sisters rates us #1, Craig scoring for Assisted Living in his hometown. 16:40 Dave asks about the show sound, we geek out with show about the show. Matthew Ebel resource on podcasting (link). 21:08 Remind everyone that it’s ok to share, link and pass along your content 22:50 Last week Question of The Week:Send us your networking tips! 23:40 Question of the Week: Send us what’s worked for you 24:20 The Economist is having a contest for New Media to find the most exciting, game changing media innovations that will change the way marketers think about reaching consumers.  Twelve finalists will be invited to present their innovation during the Media Convergence forum, taking place in New York City, October 20th-21st, 2009. Entries must be in YouTube video format.  Complete details and rules are available here or email mediaconvergencedemos@economist.com 25:00 Upcoming Event Watch: Web 2.Open is coming! Inbound Marketing Summit Boston, MarketingProfs Chicago, BlogWorld / New Media Expo, ScentWorld – Vegas in Nov., Podcamp Philly, Evocation with An-shu Stephen K. Hayes Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. /* In this Marketing Over Coffee learn : About OPML, Outlandish Claims, and Duplicate Content! All this and more… MoC124.mp3 Enable Javascript to play audio content on this site. 0:00 / 0:00 Direct Link to File Show length 27:49 Brought to you by our sponsor Blue Sky Factory 00:45 Sign up for the newsletter to get the OPML File, Matt Cutts at Wordcamp 03:42 $100 offer to Seth Godin, critics and creating spectacle 07:50 Google’s WonderWheel as a keyword tool 11:41 Ann asks about duplicate content, Bobby does too. 15:38 Matt Haines Photography scoring with local URLs – He can’t stand to listen to other casts. Anna Farmery from Podcast Sisters rates us #1, Craig scoring for Assisted Living in his hometown. 16:40 Dave asks about the show sound, we geek out with show about the show. Matthew Ebel resource on podcasting (link). 21:08 Remind everyone that it’s ok to share, link and pass along your content 22:50 Last week Question of The Week:Send us your networking tips! 23:40 Question of the Week: Send us what’s worked for you 24:20 The Economist is having a contest for New Media to find the most exciting, game changing media innovations that will change the way marketers think about reaching consumers.  Twelve finalists will be invited to present their innovation during the Media Convergence forum, taking place in New York City, October 20th-21st, 2009. Entries must be in YouTube video format.  Complete details and rules are available here or email mediaconvergencedemos@economist.com 25:00 Upcoming Event Watch: Web 2.Open is coming! Inbound Marketing Summit Boston, MarketingProfs Chicago, BlogWorld / New Media Expo, ScentWorld – Vegas in Nov., Podcamp Philly, Evocation with An-shu Stephen K. Hayes Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. /* tag:odeo.com,2009-08-27,25035128 Thu, 27 Aug 2009 21:14:34 -0700 no Marketing Over Coffee Marketing Podcast podcast Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/24990486-What-is-the-Semantic-Web In this Marketing Over Coffee learn : About Perfecting Search Engine Optimization, The Semantic Web, Networking, ! All this and more… MoC123.mp3 Enable Javascript to play audio content on this site. 0:00 / 0:00 Direct Link to File Show length 24:27 Brought to you by our sponsor Blue Sky Factory 00:31 Rand Fishkin’s SEOmoz Article on the Perfectly Optimized Web Page 04:10 Win a copy of Trust Agents by signing up for the Raging Marketing Over Coffee Newsletter 05:53 We will be on FIR this weekend 06:23 RobinBrowne asks about the Semantic Web. Will the web become Flat? One one side Rubel and Owyang, iPressroom study on the other. 11:47 Saul Colt doesn’t want to be called a Marketer – the smaller the company, the more it becomes an Art. 16:16 David asks about networking to find a job 20:33 Ed asks about the value of writing an e-book and publishing it on Amazon. 22:30 Last week Question of The Week: Best Marketing Videos – History of a Sign, Bobby Denning 2... In this Marketing Over Coffee learn : About Perfecting Search Engine Optimization, The Semantic Web, Networking, ! All this and more… MoC123.mp3 Enable Javascript to play audio content on this site. 0:00 / 0:00 Direct Link to File Show length 24:27 Brought to you by our sponsor Blue Sky Factory 00:31 Rand Fishkin’s SEOmoz Article on the Perfectly Optimized Web Page 04:10 Win a copy of Trust Agents by signing up for the Raging Marketing Over Coffee Newsletter 05:53 We will be on FIR this weekend 06:23 RobinBrowne asks about the Semantic Web. Will the web become Flat? One one side Rubel and Owyang, iPressroom study on the other. 11:47 Saul Colt doesn’t want to be called a Marketer – the smaller the company, the more it becomes an Art. 16:16 David asks about networking to find a job 20:33 Ed asks about the value of writing an e-book and publishing it on Amazon. 22:30 Last week Question of The Week: Best Marketing Videos – History of a Sign, Bobby Denning 22:45 Question of the Week: Send us your networking tips! 25:52 Upcoming Event Watch: Web 2.Open is coming! MarketingProfs Chicago, BlogWorld / New Media Expo, ScentWorld – Vegas in Nov., Podcamp Philly, Evocation with An-shu Stephen K. Hayes Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. /* In this Marketing Over Coffee learn : About Perfecting Search Engine Optimization, The Semantic Web, Networking, ! All this and more… MoC123.mp3 Enable Javascript to play audio content on this site. 0:00 / 0:00 Direct Link to File Show length 24:27 Brought to you by our sponsor Blue Sky Factory 00:31 Rand Fishkin’s SEOmoz Article on the Perfectly Optimized Web Page 04:10 Win a copy of Trust Agents by signing up for the Raging Marketing Over Coffee Newsletter 05:53 We will be on FIR this weekend 06:23 RobinBrowne asks about the Semantic Web. Will the web become Flat? One one side Rubel and Owyang, iPressroom study on the other. 11:47 Saul Colt doesn’t want to be called a Marketer – the smaller the company, the more it becomes an Art. 16:16 David asks about networking to find a job 20:33 Ed asks about the value of writing an e-book and publishing it on Amazon. 22:30 Last week Question of The Week: Best Marketing Videos – History of a Sign, Bobby Denning 22:45 Question of the Week: Send us your networking tips! 25:52 Upcoming Event Watch: Web 2.Open is coming! MarketingProfs Chicago, BlogWorld / New Media Expo, ScentWorld – Vegas in Nov., Podcamp Philly, Evocation with An-shu Stephen K. Hayes Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. /* tag:odeo.com,2009-08-19,24990486 Wed, 19 Aug 2009 17:15:30 -0700 no Marketing Over Coffee Marketing Podcast podcast Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/24951657-Google-Now-with-More-Caffeine In this Marketing Over Coffee learn : About Google Caffeine Update, House List Strategies, The Value of a New Lead! All this and more… MoC122.mp3 Get Adobe Flash Player to play audio from this site. 0:00 / 0:00 Direct Link to File Show length 27:52 Brought to you by our sponsor Blue Sky Factory 00:40 Podcamp Boston 4 Wrap Up, and Chris getting incendiary again. 02:04 The Google Caffeine update (News Story) or go play in the Google Sandbox yourself. 04:38 John Romeo won a Videographer Award of Excellence and asks about the what’s up with the music industry. Interesting parallel to rise of downloading video games. 09:41 Mailing for Matthew Ebel concert with WBUR – Timing the drop, growing the house list, advanced email extractor 15:22 Michael asks about how to hit a new list. What are these names worth to you! Segmentation and social networks are your friend. 20:30 The first ever MOC email newsletter drops! 22:22 2009 Digital Readiness Report from iPressroom – ... In this Marketing Over Coffee learn : About Google Caffeine Update, House List Strategies, The Value of a New Lead! All this and more… MoC122.mp3 Get Adobe Flash Player to play audio from this site. 0:00 / 0:00 Direct Link to File Show length 27:52 Brought to you by our sponsor Blue Sky Factory 00:40 Podcamp Boston 4 Wrap Up, and Chris getting incendiary again. 02:04 The Google Caffeine update (News Story) or go play in the Google Sandbox yourself. 04:38 John Romeo won a Videographer Award of Excellence and asks about the what’s up with the music industry. Interesting parallel to rise of downloading video games. 09:41 Mailing for Matthew Ebel concert with WBUR – Timing the drop, growing the house list, advanced email extractor 15:22 Michael asks about how to hit a new list. What are these names worth to you! Segmentation and social networks are your friend. 20:30 The first ever MOC email newsletter drops! 22:22 2009 Digital Readiness Report from iPressroom – this stuff is mainstream – 40% looking to hire digital specialists. 23:30 @cspenn shout outs to the MOC portrait at the Hubspot Beer Shrine, and to @SarahPrevette the MOC fan of the week! 20:18 Last week Question of The Week: What are you doing for local marketing? This is stuff that can be shared! Also – Know anyone that can do Lucite Awards? The 24th Marketing Over Coffee Awards are coming in Q4. We dropped the ball on that… 25:02 Question of the Week: Send in your best marketing videos for the MOC YouTube Film Festival (link in comments please) 25:52 Upcoming Event Watch: Web 2.Open is coming! MarketingProfs Chicago, BlogWorld / New Media Expo, ScentWorld – Vegas in Nov., LeadsCon NYC – August 17-18, conference discussing online lead gen. Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. wpa_params.push({'id': 1, 'url': 'http://media.libsyn.com/media/marketingovercoffee/MoC122.mp3', 'text': false, 'dl': '1'}) In this Marketing Over Coffee learn : About Google Caffeine Update, House List Strategies, The Value of a New Lead! All this and more… MoC122.mp3 Get Adobe Flash Player to play audio from this site. 0:00 / 0:00 Direct Link to File Show length 27:52 Brought to you by our sponsor Blue Sky Factory 00:40 Podcamp Boston 4 Wrap Up, and Chris getting incendiary again. 02:04 The Google Caffeine update (News Story) or go play in the Google Sandbox yourself. 04:38 John Romeo won a Videographer Award of Excellence and asks about the what’s up with the music industry. Interesting parallel to rise of downloading video games. 09:41 Mailing for Matthew Ebel concert with WBUR – Timing the drop, growing the house list, advanced email extractor 15:22 Michael asks about how to hit a new list. What are these names worth to you! Segmentation and social networks are your friend. 20:30 The first ever MOC email newsletter drops! 22:22 2009 Digital Readiness Report from iPressroom – this stuff is mainstream – 40% looking to hire digital specialists. 23:30 @cspenn shout outs to the MOC portrait at the Hubspot Beer Shrine, and to @SarahPrevette the MOC fan of the week! 20:18 Last week Question of The Week: What are you doing for local marketing? This is stuff that can be shared! Also – Know anyone that can do Lucite Awards? The 24th Marketing Over Coffee Awards are coming in Q4. We dropped the ball on that… 25:02 Question of the Week: Send in your best marketing videos for the MOC YouTube Film Festival (link in comments please) 25:52 Upcoming Event Watch: Web 2.Open is coming! MarketingProfs Chicago, BlogWorld / New Media Expo, ScentWorld – Vegas in Nov., LeadsCon NYC – August 17-18, conference discussing online lead gen. Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. wpa_params.push({'id': 1, 'url': 'http://media.libsyn.com/media/marketingovercoffee/MoC122.mp3', 'text': false, 'dl': '1'}) tag:odeo.com,2009-08-12,24951657 Wed, 12 Aug 2009 18:37:01 -0700 no Marketing Over Coffee Marketing Podcast podcast Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/24883042-Now-with-More-Taguchi In this Marketing Over Coffee learn : About Killer Campaigns, More on Local than You’ll Ever Need, What’s that Smell! All this and more… MoC121.mp3 Get Adobe Flash Player to play audio from this site. 0:00 / 0:00 Direct Link to File Show length 27:11 Brought to you by our sponsor Blue Sky Factory 00:58 Dunks offering some killer prizes, QR Code Tombstones, Bemoaning the slow news cycle 03:14 Local tips for Becky, Justin wants analytics, Mariana asking about finding local customers online, Matt on small biz non-social 08:10 Do some Market Research, Google Ad Planner, Facebook Media Planner 12:32 Jennifer asked how do we manage our time, John pushes First Things First, and virtual assistants, Macros – Text Expander and Texter, saying “No”. 18:18 Cool Nintendo Gamer Girl Campaign, Chris busts some Warcraft Psychological Profiling. 20:18 Last week Question of The Week: Taguchi stuff over in Gigadial thanks to Karl Kasca, get it on the Gigadial, or go ... In this Marketing Over Coffee learn : About Killer Campaigns, More on Local than You’ll Ever Need, What’s that Smell! All this and more… MoC121.mp3 Get Adobe Flash Player to play audio from this site. 0:00 / 0:00 Direct Link to File Show length 27:11 Brought to you by our sponsor Blue Sky Factory 00:58 Dunks offering some killer prizes, QR Code Tombstones, Bemoaning the slow news cycle 03:14 Local tips for Becky, Justin wants analytics, Mariana asking about finding local customers online, Matt on small biz non-social 08:10 Do some Market Research, Google Ad Planner, Facebook Media Planner 12:32 Jennifer asked how do we manage our time, John pushes First Things First, and virtual assistants, Macros – Text Expander and Texter, saying “No”. 18:18 Cool Nintendo Gamer Girl Campaign, Chris busts some Warcraft Psychological Profiling. 20:18 Last week Question of The Week: Taguchi stuff over in Gigadial thanks to Karl Kasca, get it on the Gigadial, or go here. 22:32 Upcoming Event Watch: Podcamp Boston – Register Now, MarketingProfs Chicago, BlogWorld / New Media Expo, ScentWorld – Vegas in Nov. 24:30 Question of the Week: C’mon guys, what are you doing for local marketing? This is stuff that can be shared! Also – Know anyone that can do Lucite Awards? The 24th Marketing Over Coffee Awards are coming in Q4. Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. wpa_params.push({'id': 1, 'url': 'http://media.libsyn.com/media/marketingovercoffee/MoC121.mp3', 'text': false, 'dl': '1'}) In this Marketing Over Coffee learn : About Killer Campaigns, More on Local than You’ll Ever Need, What’s that Smell! All this and more… MoC121.mp3 Get Adobe Flash Player to play audio from this site. 0:00 / 0:00 Direct Link to File Show length 27:11 Brought to you by our sponsor Blue Sky Factory 00:58 Dunks offering some killer prizes, QR Code Tombstones, Bemoaning the slow news cycle 03:14 Local tips for Becky, Justin wants analytics, Mariana asking about finding local customers online, Matt on small biz non-social 08:10 Do some Market Research, Google Ad Planner, Facebook Media Planner 12:32 Jennifer asked how do we manage our time, John pushes First Things First, and virtual assistants, Macros – Text Expander and Texter, saying “No”. 18:18 Cool Nintendo Gamer Girl Campaign, Chris busts some Warcraft Psychological Profiling. 20:18 Last week Question of The Week: Taguchi stuff over in Gigadial thanks to Karl Kasca, get it on the Gigadial, or go here. 22:32 Upcoming Event Watch: Podcamp Boston – Register Now, MarketingProfs Chicago, BlogWorld / New Media Expo, ScentWorld – Vegas in Nov. 24:30 Question of the Week: C’mon guys, what are you doing for local marketing? This is stuff that can be shared! Also – Know anyone that can do Lucite Awards? The 24th Marketing Over Coffee Awards are coming in Q4. Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. wpa_params.push({'id': 1, 'url': 'http://media.libsyn.com/media/marketingovercoffee/MoC121.mp3', 'text': false, 'dl': '1'}) tag:odeo.com,2009-07-29,24883042 Wed, 29 Jul 2009 18:41:18 -0700 no Marketing Over Coffee Marketing Podcast podcast Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/24847997-Back-When-We-Invented-Taguchi-Email In this Marketing Over Coffee learn : About Getting Twitter Followers, B2B Email, How We Invented Taguchi Testing for Email! All this and more… Direct Link to File Show length 23:03 Brought to you by our sponsor Blue Sky Factory 00:29 Secret to get 100’s of twitter followers – Buzzom 04:41 Rock Band Continues – MTV and Harmonix adding Rock Band Network 05:20 Jenny asks about B2B email Campaigns. Tons of info from MarketingSherpa in their Email Marketing Handbook 10:27 Taguchi paper – any good sources out there? 10:42 Dave – Aggregating Tweets good or bad? Worse yet, his PR went from 4 to 0 17:04 Aaron asks for an all tools episode, we’ll work on that while we are editing video 17:42 Last week Question of The Week: Sorry no silver bullet, guess you might have to actually do some work 20:53 Upcoming Event Watch: Podcamp Boston – Register Now, MarketingProfs Chicago, BlogWorld / New Media Expo 22:09 Question of the Week: Can you prove we ... In this Marketing Over Coffee learn : About Getting Twitter Followers, B2B Email, How We Invented Taguchi Testing for Email! All this and more… Direct Link to File Show length 23:03 Brought to you by our sponsor Blue Sky Factory 00:29 Secret to get 100’s of twitter followers – Buzzom 04:41 Rock Band Continues – MTV and Harmonix adding Rock Band Network 05:20 Jenny asks about B2B email Campaigns. Tons of info from MarketingSherpa in their Email Marketing Handbook 10:27 Taguchi paper – any good sources out there? 10:42 Dave – Aggregating Tweets good or bad? Worse yet, his PR went from 4 to 0 17:04 Aaron asks for an all tools episode, we’ll work on that while we are editing video 17:42 Last week Question of The Week: Sorry no silver bullet, guess you might have to actually do some work 20:53 Upcoming Event Watch: Podcamp Boston – Register Now, MarketingProfs Chicago, BlogWorld / New Media Expo 22:09 Question of the Week: Can you prove we didn’t invent Taguchi Email Testing? Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. In this Marketing Over Coffee learn : About Getting Twitter Followers, B2B Email, How We Invented Taguchi Testing for Email! All this and more… Direct Link to File Show length 23:03 Brought to you by our sponsor Blue Sky Factory 00:29 Secret to get 100’s of twitter followers – Buzzom 04:41 Rock Band Continues – MTV and Harmonix adding Rock Band Network 05:20 Jenny asks about B2B email Campaigns. Tons of info from MarketingSherpa in their Email Marketing Handbook 10:27 Taguchi paper – any good sources out there? 10:42 Dave – Aggregating Tweets good or bad? Worse yet, his PR went from 4 to 0 17:04 Aaron asks for an all tools episode, we’ll work on that while we are editing video 17:42 Last week Question of The Week: Sorry no silver bullet, guess you might have to actually do some work 20:53 Upcoming Event Watch: Podcamp Boston – Register Now, MarketingProfs Chicago, BlogWorld / New Media Expo 22:09 Question of the Week: Can you prove we didn’t invent Taguchi Email Testing? Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. tag:odeo.com,2009-07-22,24847997 Wed, 22 Jul 2009 18:19:13 -0700 no Marketing Over Coffee Marketing Podcast podcast, marketing Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/24814407-Who-is-Number-Six In this Marketing Over Coffee learn : About Generating Traffic, Twitter Defense, Subterfuge! All this and more… Direct Link to File Show length 23:40 Brought to you by our sponsor Blue Sky Factory 00:32 Green Day selling new tracks immediately on Rock Band 01:24 Traffic Burst – Hitting the house list, CNN, StumbleUpon 05:57 Dealing with a Twitter Stalker – blocking, disinformation 08:28 Canary Traps, Society for Competitive Intelligence Professionals, tracking competiton 12:41 Guy Kawasaki twitter strategies and "cheating" 14:36 The King of Madison Avenue by Kenneth Roman 15:25 No takers for Matt Cutts meet up, and no word from him. 16:04 JLBraaten asks: What would you do if you were trying to promote an underutilized tweetup in a city with great potential? Hubspot Twitter Grader Geo, Headliners 21:15 Upcoming Event Watch: Podcamp Boston – Register Now, Inbound Marketing Summit, WebInno July, BlogWorld / New Media Expo 22:09 Question of The Week: We... In this Marketing Over Coffee learn : About Generating Traffic, Twitter Defense, Subterfuge! All this and more… Direct Link to File Show length 23:40 Brought to you by our sponsor Blue Sky Factory 00:32 Green Day selling new tracks immediately on Rock Band 01:24 Traffic Burst – Hitting the house list, CNN, StumbleUpon 05:57 Dealing with a Twitter Stalker – blocking, disinformation 08:28 Canary Traps, Society for Competitive Intelligence Professionals, tracking competiton 12:41 Guy Kawasaki twitter strategies and "cheating" 14:36 The King of Madison Avenue by Kenneth Roman 15:25 No takers for Matt Cutts meet up, and no word from him. 16:04 JLBraaten asks: What would you do if you were trying to promote an underutilized tweetup in a city with great potential? Hubspot Twitter Grader Geo, Headliners 21:15 Upcoming Event Watch: Podcamp Boston – Register Now, Inbound Marketing Summit, WebInno July, BlogWorld / New Media Expo 22:09 Question of The Week: We push it again: What are your top 5 site promotion tips? Paul Dunay Sent some Facebook Winners Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var x = document.BSFOptinForm; if (x.field6.value == "") { errorString = errorString + "Email address\n"; isValid = false; } else { if (x.field6.value.indexOf("@") == -1 || x.field6.value.indexOf(".") == -1) { errorString = errorString + "Valid Email address\n"; isValid = false; } } if (x.field7.value == "") { errorString = errorString + "First Name\n"; isValid = false; } if (x.field8.value == "") { errorString = errorString + "Last Name\n"; isValid = false; } if (isValid == true && isNewsletterSelected == true) { return true; } else { if (isNewsletterSelected == false) { errorString = errorString + "----------------------\nPlease select at least one subscription"; } alert("Following fields are required:\n\n" + errorString); return false; } } Email address First Name Last Name In this Marketing Over Coffee learn : About Generating Traffic, Twitter Defense, Subterfuge! All this and more… Direct Link to File Show length 23:40 Brought to you by our sponsor Blue Sky Factory 00:32 Green Day selling new tracks immediately on Rock Band 01:24 Traffic Burst – Hitting the house list, CNN, StumbleUpon 05:57 Dealing with a Twitter Stalker – blocking, disinformation 08:28 Canary Traps, Society for Competitive Intelligence Professionals, tracking competiton 12:41 Guy Kawasaki twitter strategies and "cheating" 14:36 The King of Madison Avenue by Kenneth Roman 15:25 No takers for Matt Cutts meet up, and no word from him. 16:04 JLBraaten asks: What would you do if you were trying to promote an underutilized tweetup in a city with great potential? Hubspot Twitter Grader Geo, Headliners 21:15 Upcoming Event Watch: Podcamp Boston – Register Now, Inbound Marketing Summit, WebInno July, BlogWorld / New Media Expo 22:09 Question of The Week: We push it again: What are your top 5 site promotion tips? Paul Dunay Sent some Facebook Winners Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var x = document.BSFOptinForm; if (x.field6.value == "") { errorString = errorString + "Email address\n"; isValid = false; } else { if (x.field6.value.indexOf("@") == -1 || x.field6.value.indexOf(".") == -1) { errorString = errorString + "Valid Email address\n"; isValid = false; } } if (x.field7.value == "") { errorString = errorString + "First Name\n"; isValid = false; } if (x.field8.value == "") { errorString = errorString + "Last Name\n"; isValid = false; } if (isValid == true && isNewsletterSelected == true) { return true; } else { if (isNewsletterSelected == false) { errorString = errorString + "----------------------\nPlease select at least one subscription"; } alert("Following fields are required:\n\n" + errorString); return false; } } Email address First Name Last Name tag:odeo.com,2009-07-16,24814407 Thu, 16 Jul 2009 03:40:30 -0700 no Marketing Over Coffee Marketing Podcast podcast Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/24771157-5-Ways-to-Increase-Traffic-and-Conversions-Now In this Marketing Over Coffee learn : About Free, top 5 SEO Tips, the Deal with Gaming! All this and more… Direct Link to File Show length 27:06 Brought to you by our sponsor Blue Sky Factory 00:36 Everyone is talking about Free – Chris Anderson, Barry Schwartz, Dan Ariely – the cost of getting attention vs. profits 03:14 Top 5 for Tactics for Improving SEO and Marketing Impact 15:18 Tim Street on TwiM, and Anakin Interns 16:46 Matt Cutts coming to Boston for SIGIR 2009, Matt, dinner is on us if you are up for a meet-up. 18:45 Ed writes in on Gaming – How Sony and Microsoft are tricking out these boxes with tools that others can use to facilitate communication and build community? Chris’ Guild 24:10 It was the week of the Podcast Lists – Shoutouts from both Mitch Joel and Jay Berkowitz 20:47 Upcoming Event Watch: Podcamp Boston – Register Now, Inbound Marketing Summit, WebInno July, BlogWorld / New Media Expo 25:30 Question of Last... In this Marketing Over Coffee learn : About Free, top 5 SEO Tips, the Deal with Gaming! All this and more… Direct Link to File Show length 27:06 Brought to you by our sponsor Blue Sky Factory 00:36 Everyone is talking about Free – Chris Anderson, Barry Schwartz, Dan Ariely – the cost of getting attention vs. profits 03:14 Top 5 for Tactics for Improving SEO and Marketing Impact 15:18 Tim Street on TwiM, and Anakin Interns 16:46 Matt Cutts coming to Boston for SIGIR 2009, Matt, dinner is on us if you are up for a meet-up. 18:45 Ed writes in on Gaming – How Sony and Microsoft are tricking out these boxes with tools that others can use to facilitate communication and build community? Chris’ Guild 24:10 It was the week of the Podcast Lists – Shoutouts from both Mitch Joel and Jay Berkowitz 20:47 Upcoming Event Watch: Podcamp Boston – Register Now, Inbound Marketing Summit, WebInno July, BlogWorld / New Media Expo 25:30 Question of Last Week: Anybody crushing it with Facebook Fan pages? Nope. 26:10 Question of the Week: What are your top 5 site promotion tips? Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. In this Marketing Over Coffee learn : About Free, top 5 SEO Tips, the Deal with Gaming! All this and more… Direct Link to File Show length 27:06 Brought to you by our sponsor Blue Sky Factory 00:36 Everyone is talking about Free – Chris Anderson, Barry Schwartz, Dan Ariely – the cost of getting attention vs. profits 03:14 Top 5 for Tactics for Improving SEO and Marketing Impact 15:18 Tim Street on TwiM, and Anakin Interns 16:46 Matt Cutts coming to Boston for SIGIR 2009, Matt, dinner is on us if you are up for a meet-up. 18:45 Ed writes in on Gaming – How Sony and Microsoft are tricking out these boxes with tools that others can use to facilitate communication and build community? Chris’ Guild 24:10 It was the week of the Podcast Lists – Shoutouts from both Mitch Joel and Jay Berkowitz 20:47 Upcoming Event Watch: Podcamp Boston – Register Now, Inbound Marketing Summit, WebInno July, BlogWorld / New Media Expo 25:30 Question of Last Week: Anybody crushing it with Facebook Fan pages? Nope. 26:10 Question of the Week: What are your top 5 site promotion tips? Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. tag:odeo.com,2009-07-08,24771157 Wed, 08 Jul 2009 17:15:59 -0700 no Marketing Over Coffee Marketing Podcast podcast Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/24741085-Secret-Prize-Inside In this Marketing Over Coffee learn : About EventMania, CRM Social Media Hybrids, Twitter Power Tools! All this and more… Direct Link to File Show length 22:53 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:47 More events in June than ever before. Chris At Radian6 event, John at What’s Next. 01:47 John Blue sends Financial Times article on Facebook, privacy, and the EU privacy regulators: http://bit.ly/9826z , Chris Brogan and Chris Baggot participating in Blog Indiana Aug 13/14 http://2009.blogindiana.com/ Chris endorses Sechler’s Pickles and tries to close the Marketing / IT divide. 06:04 The new trinity - CRM, Sales Process and Content 09:34 Def Leppard and Facebook URLs for Pages 12:20 Supreme court refuses to hear case opening up possibility of Network DVR 13:20 Twitter from the command line ttytter, and Buzzom to keep your contact list clean 16:44 Lowell Humane Society is looking for some web design help, Terri from Tokyo emails in and we are ... In this Marketing Over Coffee learn : About EventMania, CRM Social Media Hybrids, Twitter Power Tools! All this and more… Direct Link to File Show length 22:53 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:47 More events in June than ever before. Chris At Radian6 event, John at What’s Next. 01:47 John Blue sends Financial Times article on Facebook, privacy, and the EU privacy regulators: http://bit.ly/9826z , Chris Brogan and Chris Baggot participating in Blog Indiana Aug 13/14 http://2009.blogindiana.com/ Chris endorses Sechler’s Pickles and tries to close the Marketing / IT divide. 06:04 The new trinity - CRM, Sales Process and Content 09:34 Def Leppard and Facebook URLs for Pages 12:20 Supreme court refuses to hear case opening up possibility of Network DVR 13:20 Twitter from the command line ttytter, and Buzzom to keep your contact list clean 16:44 Lowell Humane Society is looking for some web design help, Terri from Tokyo emails in and we are now 1 degree of separation from The Time (maybe)! 17:30 Press releases on post-it notes, Microsoft to Offload Razorfish 19:14 Paul tells 7 ways Facebook will Change Your Life 20:47 Upcoming Event Watch: BlogWorld / New Media Expo, Podcamp Boston - Register Now, Chris speaking at Inbound Marketing Summit, WebInno July 21:04 Question of the Week: Anybody crushing it with Facebook Fan pages? Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var x = document.BSFOptinForm; if (x.field6.value == "") { errorString = errorString + "Email address\n"; isValid = false; } else { if (x.field6.value.indexOf("@") == -1 || x.field6.value.indexOf(".") == -1) { errorString = errorString + "Valid Email address\n"; isValid = false; } } if (x.field7.value == "") { errorString = errorString + "First Name\n"; isValid = false; } if (x.field8.value == "") { errorString = errorString + "Last Name\n"; isValid = false; } if (isValid == true && isNewsletterSelected == true) { return true; } else { if (isNewsletterSelected == false) { errorString = errorString + "----------------------\nPlease select at least one subscription"; } alert("Following fields are required:\n\n" + errorString); return false; } } Email address First Name Last Name In this Marketing Over Coffee learn : About EventMania, CRM Social Media Hybrids, Twitter Power Tools! All this and more… Direct Link to File Show length 22:53 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:47 More events in June than ever before. Chris At Radian6 event, John at What’s Next. 01:47 John Blue sends Financial Times article on Facebook, privacy, and the EU privacy regulators: http://bit.ly/9826z , Chris Brogan and Chris Baggot participating in Blog Indiana Aug 13/14 http://2009.blogindiana.com/ Chris endorses Sechler’s Pickles and tries to close the Marketing / IT divide. 06:04 The new trinity - CRM, Sales Process and Content 09:34 Def Leppard and Facebook URLs for Pages 12:20 Supreme court refuses to hear case opening up possibility of Network DVR 13:20 Twitter from the command line ttytter, and Buzzom to keep your contact list clean 16:44 Lowell Humane Society is looking for some web design help, Terri from Tokyo emails in and we are now 1 degree of separation from The Time (maybe)! 17:30 Press releases on post-it notes, Microsoft to Offload Razorfish 19:14 Paul tells 7 ways Facebook will Change Your Life 20:47 Upcoming Event Watch: BlogWorld / New Media Expo, Podcamp Boston - Register Now, Chris speaking at Inbound Marketing Summit, WebInno July 21:04 Question of the Week: Anybody crushing it with Facebook Fan pages? Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var x = document.BSFOptinForm; if (x.field6.value == "") { errorString = errorString + "Email address\n"; isValid = false; } else { if (x.field6.value.indexOf("@") == -1 || x.field6.value.indexOf(".") == -1) { errorString = errorString + "Valid Email address\n"; isValid = false; } } if (x.field7.value == "") { errorString = errorString + "First Name\n"; isValid = false; } if (x.field8.value == "") { errorString = errorString + "Last Name\n"; isValid = false; } if (isValid == true && isNewsletterSelected == true) { return true; } else { if (isNewsletterSelected == false) { errorString = errorString + "----------------------\nPlease select at least one subscription"; } alert("Following fields are required:\n\n" + errorString); return false; } } Email address First Name Last Name tag:odeo.com,2009-07-01,24741085 Wed, 01 Jul 2009 18:08:35 -0700 no Marketing Over Coffee Marketing Podcast podcast Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/24741086-The-Demons-of-Monetization In this Marketing Over Coffee learn : About UX, Monetization, and Passing Page Rank! All this and more… Direct Link to File Show length 23:51 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:27 Chris gives you an exercise: Draw your web page from memory - SEO/UX trick. 04:55 Chris talks Monetization of Social Media at PAB 06:15 Ranting about streaming from conferences and the expectations of the crowd at home that they’ll get access to the same material as paid attendees. 08:46 You only get one shot, train for it. 10:04 What’s your hourly paypack on social media? 14:30 Something useful you can actually DO about Iran - find groups setting up proxy servers and Tor networks that will encrypt traffic.www.torproject.org 16:58 Jeff asks about inactive domain names. Is there anything more sophisticated that should be doing with them? 19:21 Veynerchuk and Cass on FIR this Friday LIVE 20:12 We are looking for a new sponsor, vote us up in iTunes, check out Giga... In this Marketing Over Coffee learn : About UX, Monetization, and Passing Page Rank! All this and more… Direct Link to File Show length 23:51 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:27 Chris gives you an exercise: Draw your web page from memory - SEO/UX trick. 04:55 Chris talks Monetization of Social Media at PAB 06:15 Ranting about streaming from conferences and the expectations of the crowd at home that they’ll get access to the same material as paid attendees. 08:46 You only get one shot, train for it. 10:04 What’s your hourly paypack on social media? 14:30 Something useful you can actually DO about Iran - find groups setting up proxy servers and Tor networks that will encrypt traffic.www.torproject.org 16:58 Jeff asks about inactive domain names. Is there anything more sophisticated that should be doing with them? 19:21 Veynerchuk and Cass on FIR this Friday LIVE 20:12 We are looking for a new sponsor, vote us up in iTunes, check out Gigadial 20:44 Question of the Week: How did you do on the exercise? Did you remember what your site looks like? 21:18 Upcoming Event Watch: BlogWorld / New Media Expo, Podcamp Boston - Register Now, Inbound Marketing Summit, You already missed Radian 6, but it’s not too late for Future Forward on Thursday where Scott Kirsner and Eric Schwartzman will be. Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var x = document.BSFOptinForm; if (x.field6.value == "") { errorString = errorString + "Email address\n"; isValid = false; } else { if (x.field6.value.indexOf("@") == -1 || x.field6.value.indexOf(".") == -1) { errorString = errorString + "Valid Email address\n"; isValid = false; } } if (x.field7.value == "") { errorString = errorString + "First Name\n"; isValid = false; } if (x.field8.value == "") { errorString = errorString + "Last Name\n"; isValid = false; } if (isValid == true && isNewsletterSelected == true) { return true; } else { if (isNewsletterSelected == false) { errorString = errorString + "----------------------\nPlease select at least one subscription"; } alert("Following fields are required:\n\n" + errorString); return false; } } Email address First Name Last Name In this Marketing Over Coffee learn : About UX, Monetization, and Passing Page Rank! All this and more… Direct Link to File Show length 23:51 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:27 Chris gives you an exercise: Draw your web page from memory - SEO/UX trick. 04:55 Chris talks Monetization of Social Media at PAB 06:15 Ranting about streaming from conferences and the expectations of the crowd at home that they’ll get access to the same material as paid attendees. 08:46 You only get one shot, train for it. 10:04 What’s your hourly paypack on social media? 14:30 Something useful you can actually DO about Iran - find groups setting up proxy servers and Tor networks that will encrypt traffic.www.torproject.org 16:58 Jeff asks about inactive domain names. Is there anything more sophisticated that should be doing with them? 19:21 Veynerchuk and Cass on FIR this Friday LIVE 20:12 We are looking for a new sponsor, vote us up in iTunes, check out Gigadial 20:44 Question of the Week: How did you do on the exercise? Did you remember what your site looks like? 21:18 Upcoming Event Watch: BlogWorld / New Media Expo, Podcamp Boston - Register Now, Inbound Marketing Summit, You already missed Radian 6, but it’s not too late for Future Forward on Thursday where Scott Kirsner and Eric Schwartzman will be. Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var x = document.BSFOptinForm; if (x.field6.value == "") { errorString = errorString + "Email address\n"; isValid = false; } else { if (x.field6.value.indexOf("@") == -1 || x.field6.value.indexOf(".") == -1) { errorString = errorString + "Valid Email address\n"; isValid = false; } } if (x.field7.value == "") { errorString = errorString + "First Name\n"; isValid = false; } if (x.field8.value == "") { errorString = errorString + "Last Name\n"; isValid = false; } if (isValid == true && isNewsletterSelected == true) { return true; } else { if (isNewsletterSelected == false) { errorString = errorString + "----------------------\nPlease select at least one subscription"; } alert("Following fields are required:\n\n" + errorString); return false; } } Email address First Name Last Name tag:odeo.com,2009-06-24,24741086 Wed, 24 Jun 2009 18:03:52 -0700 no Marketing Over Coffee Marketing Podcast podcast Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/24722701-Time-to-swap-your-avatar In this Marketing Over Coffee learn : About Facebook Land Grab, Bad Pitches, Badgers! All this and more… Direct Link to File Show length 26:31 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:35 Bing 2% of Search, the new video search is cool 02:40 Get your Facebook name if it’s not already gone, Facebook v. Twitter 07:38 Sync Social networks ebook now available in Spanish! Thanks to Ricardo from AmigoAudio! 09:34 John Cass calls bad pitch by Veynerchuck 14:20 Should you go for the A-Listers or the B’s? Who really makes a difference? 15:50 140 Characters Conference - Measuring speaker performance by watching the backchannel 18:26 JnJ does new media,talk about blogging comment tools 21:03 Chris calls out the Iranian Twitter Badgers - and John knows the real reason why he hates them. 23:55 Question of the Week: What do you think avatar swap does for the world? 24:10 Upcoming Event Watch: BlogWorld / New Media Expo, Podcamp Boston - Register Now, Podcast... In this Marketing Over Coffee learn : About Facebook Land Grab, Bad Pitches, Badgers! All this and more… Direct Link to File Show length 26:31 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:35 Bing 2% of Search, the new video search is cool 02:40 Get your Facebook name if it’s not already gone, Facebook v. Twitter 07:38 Sync Social networks ebook now available in Spanish! Thanks to Ricardo from AmigoAudio! 09:34 John Cass calls bad pitch by Veynerchuck 14:20 Should you go for the A-Listers or the B’s? Who really makes a difference? 15:50 140 Characters Conference - Measuring speaker performance by watching the backchannel 18:26 JnJ does new media,talk about blogging comment tools 21:03 Chris calls out the Iranian Twitter Badgers - and John knows the real reason why he hates them. 23:55 Question of the Week: What do you think avatar swap does for the world? 24:10 Upcoming Event Watch: BlogWorld / New Media Expo, Podcamp Boston - Register Now, Podcasters Across Borders, Inbound Marketing Summit Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. In this Marketing Over Coffee learn : About Facebook Land Grab, Bad Pitches, Badgers! All this and more… Direct Link to File Show length 26:31 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:35 Bing 2% of Search, the new video search is cool 02:40 Get your Facebook name if it’s not already gone, Facebook v. Twitter 07:38 Sync Social networks ebook now available in Spanish! Thanks to Ricardo from AmigoAudio! 09:34 John Cass calls bad pitch by Veynerchuck 14:20 Should you go for the A-Listers or the B’s? Who really makes a difference? 15:50 140 Characters Conference - Measuring speaker performance by watching the backchannel 18:26 JnJ does new media,talk about blogging comment tools 21:03 Chris calls out the Iranian Twitter Badgers - and John knows the real reason why he hates them. 23:55 Question of the Week: What do you think avatar swap does for the world? 24:10 Upcoming Event Watch: BlogWorld / New Media Expo, Podcamp Boston - Register Now, Podcasters Across Borders, Inbound Marketing Summit Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. tag:odeo.com,2009-06-17,24722701 Wed, 17 Jun 2009 18:42:46 -0700 no Marketing Over Coffee Marketing Podcast podcast Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/24741087-Time-to-swap-your-avatar In this Marketing Over Coffee learn : About Facebook Land Grab, Bad Pitches, Badgers! All this and more… Direct Link to File Show length 26:31 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:35 Bing 2% of Search, the new video search is cool 02:40 Get your Facebook name if it’s not already gone, Facebook v. Twitter 07:38 Sync Social networks ebook now available in Spanish! Thanks to Ricardo from AmigoAudio! 09:34 John Cass calls bad pitch by Veynerchuck 14:20 Should you go for the A-Listers or the B’s? Who really makes a difference? 15:50 140 Characters Conference - Measuring speaker performance by watching the backchannel 18:26 JnJ does new media,talk about blogging comment tools 21:03 Chris calls out the Iranian Twitter Badgers - and John knows the real reason why he hates them. 23:55 Question of the Week: What do you think avatar swap does for the world? 24:10 Upcoming Event Watch: BlogWorld / New Media Expo, Podcamp Boston - Register Now, Podcast... In this Marketing Over Coffee learn : About Facebook Land Grab, Bad Pitches, Badgers! All this and more… Direct Link to File Show length 26:31 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:35 Bing 2% of Search, the new video search is cool 02:40 Get your Facebook name if it’s not already gone, Facebook v. Twitter 07:38 Sync Social networks ebook now available in Spanish! Thanks to Ricardo from AmigoAudio! 09:34 John Cass calls bad pitch by Veynerchuck 14:20 Should you go for the A-Listers or the B’s? Who really makes a difference? 15:50 140 Characters Conference - Measuring speaker performance by watching the backchannel 18:26 JnJ does new media,talk about blogging comment tools 21:03 Chris calls out the Iranian Twitter Badgers - and John knows the real reason why he hates them. 23:55 Question of the Week: What do you think avatar swap does for the world? 24:10 Upcoming Event Watch: BlogWorld / New Media Expo, Podcamp Boston - Register Now, Podcasters Across Borders, Inbound Marketing Summit Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var x = document.BSFOptinForm; if (x.field6.value == "") { errorString = errorString + "Email address\n"; isValid = false; } else { if (x.field6.value.indexOf("@") == -1 || x.field6.value.indexOf(".") == -1) { errorString = errorString + "Valid Email address\n"; isValid = false; } } if (x.field7.value == "") { errorString = errorString + "First Name\n"; isValid = false; } if (x.field8.value == "") { errorString = errorString + "Last Name\n"; isValid = false; } if (isValid == true && isNewsletterSelected == true) { return true; } else { if (isNewsletterSelected == false) { errorString = errorString + "----------------------\nPlease select at least one subscription"; } alert("Following fields are required:\n\n" + errorString); return false; } } Email address First Name Last Name In this Marketing Over Coffee learn : About Facebook Land Grab, Bad Pitches, Badgers! All this and more… Direct Link to File Show length 26:31 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:35 Bing 2% of Search, the new video search is cool 02:40 Get your Facebook name if it’s not already gone, Facebook v. Twitter 07:38 Sync Social networks ebook now available in Spanish! Thanks to Ricardo from AmigoAudio! 09:34 John Cass calls bad pitch by Veynerchuck 14:20 Should you go for the A-Listers or the B’s? Who really makes a difference? 15:50 140 Characters Conference - Measuring speaker performance by watching the backchannel 18:26 JnJ does new media,talk about blogging comment tools 21:03 Chris calls out the Iranian Twitter Badgers - and John knows the real reason why he hates them. 23:55 Question of the Week: What do you think avatar swap does for the world? 24:10 Upcoming Event Watch: BlogWorld / New Media Expo, Podcamp Boston - Register Now, Podcasters Across Borders, Inbound Marketing Summit Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var x = document.BSFOptinForm; if (x.field6.value == "") { errorString = errorString + "Email address\n"; isValid = false; } else { if (x.field6.value.indexOf("@") == -1 || x.field6.value.indexOf(".") == -1) { errorString = errorString + "Valid Email address\n"; isValid = false; } } if (x.field7.value == "") { errorString = errorString + "First Name\n"; isValid = false; } if (x.field8.value == "") { errorString = errorString + "Last Name\n"; isValid = false; } if (isValid == true && isNewsletterSelected == true) { return true; } else { if (isNewsletterSelected == false) { errorString = errorString + "----------------------\nPlease select at least one subscription"; } alert("Following fields are required:\n\n" + errorString); return false; } } Email address First Name Last Name tag:odeo.com,2009-06-17,24741087 Wed, 17 Jun 2009 18:42:46 -0700 no Marketing Over Coffee Marketing Podcast podcast Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/24690003-Twitter-Slowdown-Google-Wave-Palm-Pre-New-iPhone-and-MacBook-Pro In this Marketing Over Coffee learn : About Twitter Slowdown, more on Google Wave, and Gear Watch! All this and more… Direct Link to File Show length 22:31 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:38 MarketingProfs show continues to grow despite economy 01:25 Twitter Growth Stalls according to Mashable. Check out stats from Compete on social network traffic. 03:39A deeper look at Google Wave 07:23 New Apple Gear, Palm Pre 10:27: Charles asks about ROI of a company blog? 13:35 Google Language Kit 15:08 Marketing Profs B2B event wrapup - Conversion rate on virtual events strong, Get the low hanging fruit before you play around with new tools. 19:54 Upcoming Event Watch: Tonight Matthew Ebel event, and Saul Colt in town, Podcamp Boston - Register Now, Podcasters Across Borders, Inbound Marketing Summit 25:59 Question of the Week: How are you measuring marketing ROI? Via dollars or Impact? Check us out on LinkedIn: John and Chris Sign up for this Podcast in i... In this Marketing Over Coffee learn : About Twitter Slowdown, more on Google Wave, and Gear Watch! All this and more… Direct Link to File Show length 22:31 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:38 MarketingProfs show continues to grow despite economy 01:25 Twitter Growth Stalls according to Mashable. Check out stats from Compete on social network traffic. 03:39A deeper look at Google Wave 07:23 New Apple Gear, Palm Pre 10:27: Charles asks about ROI of a company blog? 13:35 Google Language Kit 15:08 Marketing Profs B2B event wrapup - Conversion rate on virtual events strong, Get the low hanging fruit before you play around with new tools. 19:54 Upcoming Event Watch: Tonight Matthew Ebel event, and Saul Colt in town, Podcamp Boston - Register Now, Podcasters Across Borders, Inbound Marketing Summit 25:59 Question of the Week: How are you measuring marketing ROI? Via dollars or Impact? Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. In this Marketing Over Coffee learn : About Twitter Slowdown, more on Google Wave, and Gear Watch! All this and more… Direct Link to File Show length 22:31 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:38 MarketingProfs show continues to grow despite economy 01:25 Twitter Growth Stalls according to Mashable. Check out stats from Compete on social network traffic. 03:39A deeper look at Google Wave 07:23 New Apple Gear, Palm Pre 10:27: Charles asks about ROI of a company blog? 13:35 Google Language Kit 15:08 Marketing Profs B2B event wrapup - Conversion rate on virtual events strong, Get the low hanging fruit before you play around with new tools. 19:54 Upcoming Event Watch: Tonight Matthew Ebel event, and Saul Colt in town, Podcamp Boston - Register Now, Podcasters Across Borders, Inbound Marketing Summit 25:59 Question of the Week: How are you measuring marketing ROI? Via dollars or Impact? Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. tag:odeo.com,2009-06-11,24690003 Thu, 11 Jun 2009 03:27:46 -0700 no Marketing Over Coffee Marketing Podcast podcast Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/24741090-Twitter-Slowdown-Google-Wave-Palm-Pre-New-iPhone-and-MacBook-Pro In this Marketing Over Coffee learn : About Twitter Slowdown, more on Google Wave, and Gear Watch! All this and more… Direct Link to File Show length 22:31 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:38 MarketingProfs show continues to grow despite economy 01:25 Twitter Growth Stalls according to Mashable. Check out stats from Compete on social network traffic. 03:39A deeper look at Google Wave 07:23 New Apple Gear, Palm Pre 10:27: Charles asks about ROI of a company blog? 13:35 Google Language Kit 15:08 Marketing Profs B2B event wrapup - Conversion rate on virtual events strong, Get the low hanging fruit before you play around with new tools. 19:54 Upcoming Event Watch: Tonight Matthew Ebel event, and Saul Colt in town, Podcamp Boston - Register Now, Podcasters Across Borders, Inbound Marketing Summit 25:59 Question of the Week: How are you measuring marketing ROI? Via dollars or Impact? Check us out on LinkedIn: John and Chris Sign up for this Podcast in i... In this Marketing Over Coffee learn : About Twitter Slowdown, more on Google Wave, and Gear Watch! All this and more… Direct Link to File Show length 22:31 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:38 MarketingProfs show continues to grow despite economy 01:25 Twitter Growth Stalls according to Mashable. Check out stats from Compete on social network traffic. 03:39A deeper look at Google Wave 07:23 New Apple Gear, Palm Pre 10:27: Charles asks about ROI of a company blog? 13:35 Google Language Kit 15:08 Marketing Profs B2B event wrapup - Conversion rate on virtual events strong, Get the low hanging fruit before you play around with new tools. 19:54 Upcoming Event Watch: Tonight Matthew Ebel event, and Saul Colt in town, Podcamp Boston - Register Now, Podcasters Across Borders, Inbound Marketing Summit 25:59 Question of the Week: How are you measuring marketing ROI? Via dollars or Impact? Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var x = document.BSFOptinForm; if (x.field6.value == "") { errorString = errorString + "Email address\n"; isValid = false; } else { if (x.field6.value.indexOf("@") == -1 || x.field6.value.indexOf(".") == -1) { errorString = errorString + "Valid Email address\n"; isValid = false; } } if (x.field7.value == "") { errorString = errorString + "First Name\n"; isValid = false; } if (x.field8.value == "") { errorString = errorString + "Last Name\n"; isValid = false; } if (isValid == true && isNewsletterSelected == true) { return true; } else { if (isNewsletterSelected == false) { errorString = errorString + "----------------------\nPlease select at least one subscription"; } alert("Following fields are required:\n\n" + errorString); return false; } } Email address First Name Last Name In this Marketing Over Coffee learn : About Twitter Slowdown, more on Google Wave, and Gear Watch! All this and more… Direct Link to File Show length 22:31 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:38 MarketingProfs show continues to grow despite economy 01:25 Twitter Growth Stalls according to Mashable. Check out stats from Compete on social network traffic. 03:39A deeper look at Google Wave 07:23 New Apple Gear, Palm Pre 10:27: Charles asks about ROI of a company blog? 13:35 Google Language Kit 15:08 Marketing Profs B2B event wrapup - Conversion rate on virtual events strong, Get the low hanging fruit before you play around with new tools. 19:54 Upcoming Event Watch: Tonight Matthew Ebel event, and Saul Colt in town, Podcamp Boston - Register Now, Podcasters Across Borders, Inbound Marketing Summit 25:59 Question of the Week: How are you measuring marketing ROI? Via dollars or Impact? Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var x = document.BSFOptinForm; if (x.field6.value == "") { errorString = errorString + "Email address\n"; isValid = false; } else { if (x.field6.value.indexOf("@") == -1 || x.field6.value.indexOf(".") == -1) { errorString = errorString + "Valid Email address\n"; isValid = false; } } if (x.field7.value == "") { errorString = errorString + "First Name\n"; isValid = false; } if (x.field8.value == "") { errorString = errorString + "Last Name\n"; isValid = false; } if (isValid == true && isNewsletterSelected == true) { return true; } else { if (isNewsletterSelected == false) { errorString = errorString + "----------------------\nPlease select at least one subscription"; } alert("Following fields are required:\n\n" + errorString); return false; } } Email address First Name Last Name tag:odeo.com,2009-06-11,24741090 Thu, 11 Jun 2009 03:27:46 -0700 no Marketing Over Coffee Marketing Podcast podcast Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/24648257-Big-Week-for-Google In this Marketing Over Coffee learn : About lots of Google stuff, Social Signals, and Confirmed Opt-in! All this and more… Direct Link to File Show length 27:15 Brought to you by our sponsors HubSpot and Blue Sky Factory 01:06 SMX - Twitter & social signals are now mandatory for advanced marketers 03:39 Cutts WP Plugins also a new phone number and Google Wave: the Tweetdeck killer? 07:50 Josh asks about confirmed opt-in? Why don’t we use it? Live show email for Matthew Ebel 12:49 Google Local Business Center 15:25 Bing 16:50 Trish asks about partnering with Charities: charitynavigator.org 21:50 Everett asks about Twitter Problems 22:48 Upcoming Event Watch:E3 and Project Natal, John asks about xconomy Boston, Podcamp Boston - Register Now, Podcasters Across Borders, MarketingProfs in June (nearly full - discount Code espk7). 25:59 Question of the Week: What are you doing in local search? Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and... In this Marketing Over Coffee learn : About lots of Google stuff, Social Signals, and Confirmed Opt-in! All this and more… Direct Link to File Show length 27:15 Brought to you by our sponsors HubSpot and Blue Sky Factory 01:06 SMX - Twitter & social signals are now mandatory for advanced marketers 03:39 Cutts WP Plugins also a new phone number and Google Wave: the Tweetdeck killer? 07:50 Josh asks about confirmed opt-in? Why don’t we use it? Live show email for Matthew Ebel 12:49 Google Local Business Center 15:25 Bing 16:50 Trish asks about partnering with Charities: charitynavigator.org 21:50 Everett asks about Twitter Problems 22:48 Upcoming Event Watch:E3 and Project Natal, John asks about xconomy Boston, Podcamp Boston - Register Now, Podcasters Across Borders, MarketingProfs in June (nearly full - discount Code espk7). 25:59 Question of the Week: What are you doing in local search? Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. In this Marketing Over Coffee learn : About lots of Google stuff, Social Signals, and Confirmed Opt-in! All this and more… Direct Link to File Show length 27:15 Brought to you by our sponsors HubSpot and Blue Sky Factory 01:06 SMX - Twitter & social signals are now mandatory for advanced marketers 03:39 Cutts WP Plugins also a new phone number and Google Wave: the Tweetdeck killer? 07:50 Josh asks about confirmed opt-in? Why don’t we use it? Live show email for Matthew Ebel 12:49 Google Local Business Center 15:25 Bing 16:50 Trish asks about partnering with Charities: charitynavigator.org 21:50 Everett asks about Twitter Problems 22:48 Upcoming Event Watch:E3 and Project Natal, John asks about xconomy Boston, Podcamp Boston - Register Now, Podcasters Across Borders, MarketingProfs in June (nearly full - discount Code espk7). 25:59 Question of the Week: What are you doing in local search? Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. tag:odeo.com,2009-06-03,24648257 Wed, 03 Jun 2009 17:55:05 -0700 no Marketing Over Coffee Marketing Podcast podcast Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/24674699-Big-Week-for-Google In this Marketing Over Coffee learn : About lots of Google stuff, Social Signals, and Confirmed Opt-in! All this and more… Direct Link to File Show length 27:15 Brought to you by our sponsors HubSpot and Blue Sky Factory 01:06 SMX - Twitter & social signals are now mandatory for advanced marketers 03:39 Cutts WP Plugins also a new phone number and Google Wave: the Tweetdeck killer? 07:50 Josh asks about confirmed opt-in? Why don’t we use it? Live show email for Matthew Ebel 12:49 Google Local Business Center 15:25 Bing 16:50 Trish asks about partnering with Charities: charitynavigator.org 21:50 Everett asks about Twitter Problems 22:48 Upcoming Event Watch:E3 and Project Natal, John asks about xconomy Boston, Podcamp Boston - Register Now, Podcasters Across Borders, MarketingProfs in June (nearly full - discount Code espk7). 25:59 Question of the Week: What are you doing in local search? Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and... In this Marketing Over Coffee learn : About lots of Google stuff, Social Signals, and Confirmed Opt-in! All this and more… Direct Link to File Show length 27:15 Brought to you by our sponsors HubSpot and Blue Sky Factory 01:06 SMX - Twitter & social signals are now mandatory for advanced marketers 03:39 Cutts WP Plugins also a new phone number and Google Wave: the Tweetdeck killer? 07:50 Josh asks about confirmed opt-in? Why don’t we use it? Live show email for Matthew Ebel 12:49 Google Local Business Center 15:25 Bing 16:50 Trish asks about partnering with Charities: charitynavigator.org 21:50 Everett asks about Twitter Problems 22:48 Upcoming Event Watch:E3 and Project Natal, John asks about xconomy Boston, Podcamp Boston - Register Now, Podcasters Across Borders, MarketingProfs in June (nearly full - discount Code espk7). 25:59 Question of the Week: What are you doing in local search? Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var x = document.BSFOptinForm; if (x.field6.value == "") { errorString = errorString + "Email address\n"; isValid = false; } else { if (x.field6.value.indexOf("@") == -1 || x.field6.value.indexOf(".") == -1) { errorString = errorString + "Valid Email address\n"; isValid = false; } } if (x.field7.value == "") { errorString = errorString + "First Name\n"; isValid = false; } if (x.field8.value == "") { errorString = errorString + "Last Name\n"; isValid = false; } if (isValid == true && isNewsletterSelected == true) { return true; } else { if (isNewsletterSelected == false) { errorString = errorString + "----------------------\nPlease select at least one subscription"; } alert("Following fields are required:\n\n" + errorString); return false; } } Email address First Name Last Name In this Marketing Over Coffee learn : About lots of Google stuff, Social Signals, and Confirmed Opt-in! All this and more… Direct Link to File Show length 27:15 Brought to you by our sponsors HubSpot and Blue Sky Factory 01:06 SMX - Twitter & social signals are now mandatory for advanced marketers 03:39 Cutts WP Plugins also a new phone number and Google Wave: the Tweetdeck killer? 07:50 Josh asks about confirmed opt-in? Why don’t we use it? Live show email for Matthew Ebel 12:49 Google Local Business Center 15:25 Bing 16:50 Trish asks about partnering with Charities: charitynavigator.org 21:50 Everett asks about Twitter Problems 22:48 Upcoming Event Watch:E3 and Project Natal, John asks about xconomy Boston, Podcamp Boston - Register Now, Podcasters Across Borders, MarketingProfs in June (nearly full - discount Code espk7). 25:59 Question of the Week: What are you doing in local search? Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var x = document.BSFOptinForm; if (x.field6.value == "") { errorString = errorString + "Email address\n"; isValid = false; } else { if (x.field6.value.indexOf("@") == -1 || x.field6.value.indexOf(".") == -1) { errorString = errorString + "Valid Email address\n"; isValid = false; } } if (x.field7.value == "") { errorString = errorString + "First Name\n"; isValid = false; } if (x.field8.value == "") { errorString = errorString + "Last Name\n"; isValid = false; } if (isValid == true && isNewsletterSelected == true) { return true; } else { if (isNewsletterSelected == false) { errorString = errorString + "----------------------\nPlease select at least one subscription"; } alert("Following fields are required:\n\n" + errorString); return false; } } Email address First Name Last Name tag:odeo.com,2009-06-03,24674699 Wed, 03 Jun 2009 17:55:05 -0700 no Marketing Over Coffee Marketing Podcast podcast Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/24642914-Marketing-Over-Coffee-now-taking-calls-via-Google-Voice Got something to say for the show? Leave us a message. We had some issues with recent calls to the K7 number, so if you called in recently, chances are your message was lost to the depths of the Interwebs. Use the widget to leave another. Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var x = document.BSFOptinForm; if (x.field6.value == "") { errorString = errorString + "Email address\n"; isValid = false; } else { if (x.field6.value.indexOf("@") == -1 || x.field6.value.indexOf(".") == -1) { errorString = errorString + "Valid Email address\n"; isValid = false; } } if (x.field7.value == "") { errorString = errorString + "First Name\n"; isValid = false; } if (x.field8.value == "") { errorString = errorString + "Last Name\n"; isValid = false; } if (isValid == true && isNewsletterSelected == true) { return true; } else { if (isNewsletterSelected == fals... Got something to say for the show? Leave us a message. We had some issues with recent calls to the K7 number, so if you called in recently, chances are your message was lost to the depths of the Interwebs. Use the widget to leave another. Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var x = document.BSFOptinForm; if (x.field6.value == "") { errorString = errorString + "Email address\n"; isValid = false; } else { if (x.field6.value.indexOf("@") == -1 || x.field6.value.indexOf(".") == -1) { errorString = errorString + "Valid Email address\n"; isValid = false; } } if (x.field7.value == "") { errorString = errorString + "First Name\n"; isValid = false; } if (x.field8.value == "") { errorString = errorString + "Last Name\n"; isValid = false; } if (isValid == true && isNewsletterSelected == true) { return true; } else { if (isNewsletterSelected == false) { errorString = errorString + "----------------------\nPlease select at least one subscription"; } alert("Following fields are required:\n\n" + errorString); return false; } } Email address First Name Last Name Got something to say for the show? Leave us a message. We had some issues with recent calls to the K7 number, so if you called in recently, chances are your message was lost to the depths of the Interwebs. Use the widget to leave another. Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var x = document.BSFOptinForm; if (x.field6.value == "") { errorString = errorString + "Email address\n"; isValid = false; } else { if (x.field6.value.indexOf("@") == -1 || x.field6.value.indexOf(".") == -1) { errorString = errorString + "Valid Email address\n"; isValid = false; } } if (x.field7.value == "") { errorString = errorString + "First Name\n"; isValid = false; } if (x.field8.value == "") { errorString = errorString + "Last Name\n"; isValid = false; } if (isValid == true && isNewsletterSelected == true) { return true; } else { if (isNewsletterSelected == false) { errorString = errorString + "----------------------\nPlease select at least one subscription"; } alert("Following fields are required:\n\n" + errorString); return false; } } Email address First Name Last Name tag:odeo.com,2009-06-02,24642914 Tue, 02 Jun 2009 12:47:54 -0700 no Marketing Over Coffee Marketing Podcast podcast Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/24674703-Marketing-Over-Coffee-now-taking-calls-via-Google-Voice Got something to say for the show? Leave us a message. We had some issues with recent calls to the K7 number, so if you called in recently, chances are your message was lost to the depths of the Interwebs. Use the widget to leave another. Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var x = document.BSFOptinForm; if (x.field6.value == "") { errorString = errorString + "Email address\n"; isValid = false; } else { if (x.field6.value.indexOf("@") == -1 || x.field6.value.indexOf(".") == -1) { errorString = errorString + "Valid Email address\n"; isValid = false; } } if (x.field7.value == "") { errorString = errorString + "First Name\n"; isValid = false; } if (x.field8.value == "") { errorString = errorString + "Last Name\n"; isValid = false; } if (isValid == true && isNewsletterSelected == true) { return true; } else { if (isNewsletterSelected == fals... Got something to say for the show? Leave us a message. We had some issues with recent calls to the K7 number, so if you called in recently, chances are your message was lost to the depths of the Interwebs. Use the widget to leave another. Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var x = document.BSFOptinForm; if (x.field6.value == "") { errorString = errorString + "Email address\n"; isValid = false; } else { if (x.field6.value.indexOf("@") == -1 || x.field6.value.indexOf(".") == -1) { errorString = errorString + "Valid Email address\n"; isValid = false; } } if (x.field7.value == "") { errorString = errorString + "First Name\n"; isValid = false; } if (x.field8.value == "") { errorString = errorString + "Last Name\n"; isValid = false; } if (isValid == true && isNewsletterSelected == true) { return true; } else { if (isNewsletterSelected == false) { errorString = errorString + "----------------------\nPlease select at least one subscription"; } alert("Following fields are required:\n\n" + errorString); return false; } } Email address First Name Last Name Got something to say for the show? Leave us a message. We had some issues with recent calls to the K7 number, so if you called in recently, chances are your message was lost to the depths of the Interwebs. Use the widget to leave another. Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var x = document.BSFOptinForm; if (x.field6.value == "") { errorString = errorString + "Email address\n"; isValid = false; } else { if (x.field6.value.indexOf("@") == -1 || x.field6.value.indexOf(".") == -1) { errorString = errorString + "Valid Email address\n"; isValid = false; } } if (x.field7.value == "") { errorString = errorString + "First Name\n"; isValid = false; } if (x.field8.value == "") { errorString = errorString + "Last Name\n"; isValid = false; } if (isValid == true && isNewsletterSelected == true) { return true; } else { if (isNewsletterSelected == false) { errorString = errorString + "----------------------\nPlease select at least one subscription"; } alert("Following fields are required:\n\n" + errorString); return false; } } Email address First Name Last Name tag:odeo.com,2009-06-02,24674703 Tue, 02 Jun 2009 12:47:54 -0700 no Marketing Over Coffee Marketing Podcast podcast Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/24674704-Yet-Another-Post-About-John-Wall In this Marketing Over Coffee learn : About Domain Strategy, Measuring Conversions, and John Wall fighting for his life! All this and more… Direct Link to File Show length 23:18 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:42 Everybody votes to go with 1 domain and tries to beat the sandbox 04:54 Case study from Boston Social Media Club meeting 06:00 Being John Wall : Fighting for your own name in Google, Mom Central Case Study at Boston SMC 09:47 MECLABS’ Jeanne Hopkins conversion index: Conversion index C=4m+3v-2(i-f)+2a C= probability of conversion, Motivation highest weight, clarity of Value, anxiety about entering, Friction of process, Incentive to take action. You may have problem with the math, but the concepts are dead on. 14:07 Applying Chirstopher Alexander’s Principles of Architecture - Function and Form 17:25 Remote Control App - Sailing Clicker 18:35 JL says $150 a month from a good keyword microsite 20:27 Gearing up for the 25th MOC ... In this Marketing Over Coffee learn : About Domain Strategy, Measuring Conversions, and John Wall fighting for his life! All this and more… Direct Link to File Show length 23:18 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:42 Everybody votes to go with 1 domain and tries to beat the sandbox 04:54 Case study from Boston Social Media Club meeting 06:00 Being John Wall : Fighting for your own name in Google, Mom Central Case Study at Boston SMC 09:47 MECLABS’ Jeanne Hopkins conversion index: Conversion index C=4m+3v-2(i-f)+2a C= probability of conversion, Motivation highest weight, clarity of Value, anxiety about entering, Friction of process, Incentive to take action. You may have problem with the math, but the concepts are dead on. 14:07 Applying Chirstopher Alexander’s Principles of Architecture - Function and Form 17:25 Remote Control App - Sailing Clicker 18:35 JL says $150 a month from a good keyword microsite 20:27 Gearing up for the 25th MOC Awards! 21:04 Upcoming Event Watch: Podcamp Boston - Register Now, Podcasters Across Borders, MarketingProfs in June (Discount Code espk7). 22:26 Question of the Week: What factors are important for conversion? Please tell us in the comments. Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var x = document.BSFOptinForm; if (x.field6.value == "") { errorString = errorString + "Email address\n"; isValid = false; } else { if (x.field6.value.indexOf("@") == -1 || x.field6.value.indexOf(".") == -1) { errorString = errorString + "Valid Email address\n"; isValid = false; } } if (x.field7.value == "") { errorString = errorString + "First Name\n"; isValid = false; } if (x.field8.value == "") { errorString = errorString + "Last Name\n"; isValid = false; } if (isValid == true && isNewsletterSelected == true) { return true; } else { if (isNewsletterSelected == false) { errorString = errorString + "----------------------\nPlease select at least one subscription"; } alert("Following fields are required:\n\n" + errorString); return false; } } Email address First Name Last Name In this Marketing Over Coffee learn : About Domain Strategy, Measuring Conversions, and John Wall fighting for his life! All this and more… Direct Link to File Show length 23:18 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:42 Everybody votes to go with 1 domain and tries to beat the sandbox 04:54 Case study from Boston Social Media Club meeting 06:00 Being John Wall : Fighting for your own name in Google, Mom Central Case Study at Boston SMC 09:47 MECLABS’ Jeanne Hopkins conversion index: Conversion index C=4m+3v-2(i-f)+2a C= probability of conversion, Motivation highest weight, clarity of Value, anxiety about entering, Friction of process, Incentive to take action. You may have problem with the math, but the concepts are dead on. 14:07 Applying Chirstopher Alexander’s Principles of Architecture - Function and Form 17:25 Remote Control App - Sailing Clicker 18:35 JL says $150 a month from a good keyword microsite 20:27 Gearing up for the 25th MOC Awards! 21:04 Upcoming Event Watch: Podcamp Boston - Register Now, Podcasters Across Borders, MarketingProfs in June (Discount Code espk7). 22:26 Question of the Week: What factors are important for conversion? Please tell us in the comments. Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var x = document.BSFOptinForm; if (x.field6.value == "") { errorString = errorString + "Email address\n"; isValid = false; } else { if (x.field6.value.indexOf("@") == -1 || x.field6.value.indexOf(".") == -1) { errorString = errorString + "Valid Email address\n"; isValid = false; } } if (x.field7.value == "") { errorString = errorString + "First Name\n"; isValid = false; } if (x.field8.value == "") { errorString = errorString + "Last Name\n"; isValid = false; } if (isValid == true && isNewsletterSelected == true) { return true; } else { if (isNewsletterSelected == false) { errorString = errorString + "----------------------\nPlease select at least one subscription"; } alert("Following fields are required:\n\n" + errorString); return false; } } Email address First Name Last Name tag:odeo.com,2009-05-20,24674704 Wed, 20 May 2009 18:34:47 -0700 no Marketing Over Coffee Marketing Podcast podcast Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/24589464-Yet-Another-Post-About-John-Wall In this Marketing Over Coffee learn : About Domain Strategy, Measuring Conversions, and John Wall fighting for his life! All this and more… Direct Link to File Show length 23:18 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:42 Everybody votes to go with 1 domain and tries to beat the sandbox 04:54 Case study from Boston Social Media Club meeting 06:00 Being John Wall : Fighting for your own name in Google, Mom Central Case Study at Boston SMC 09:47 MECLABS’ Jeanne Hopkins conversion index: Conversion index C=4m+3v-2(i-f)+2a C= probability of conversion, Motivation highest weight, clarity of Value, anxiety about entering, Friction of process, Incentive to take action. You may have problem with the math, but the concepts are dead on. 14:07 Applying Chirstopher Alexander’s Principles of Architecture - Function and Form 17:25 Remote Control App - Sailing Clicker 18:35 JL says $150 a month from a good keyword microsite 20:27 Gearing up for the 25th MOC ... In this Marketing Over Coffee learn : About Domain Strategy, Measuring Conversions, and John Wall fighting for his life! All this and more… Direct Link to File Show length 23:18 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:42 Everybody votes to go with 1 domain and tries to beat the sandbox 04:54 Case study from Boston Social Media Club meeting 06:00 Being John Wall : Fighting for your own name in Google, Mom Central Case Study at Boston SMC 09:47 MECLABS’ Jeanne Hopkins conversion index: Conversion index C=4m+3v-2(i-f)+2a C= probability of conversion, Motivation highest weight, clarity of Value, anxiety about entering, Friction of process, Incentive to take action. You may have problem with the math, but the concepts are dead on. 14:07 Applying Chirstopher Alexander’s Principles of Architecture - Function and Form 17:25 Remote Control App - Sailing Clicker 18:35 JL says $150 a month from a good keyword microsite 20:27 Gearing up for the 25th MOC Awards! 21:04 Upcoming Event Watch: Podcamp Boston - Register Now, Podcasters Across Borders, MarketingProfs in June (Discount Code espk7). 22:26 Question of the Week: What factors are important for conversion? Please tell us in the comments. Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. In this Marketing Over Coffee learn : About Domain Strategy, Measuring Conversions, and John Wall fighting for his life! All this and more… Direct Link to File Show length 23:18 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:42 Everybody votes to go with 1 domain and tries to beat the sandbox 04:54 Case study from Boston Social Media Club meeting 06:00 Being John Wall : Fighting for your own name in Google, Mom Central Case Study at Boston SMC 09:47 MECLABS’ Jeanne Hopkins conversion index: Conversion index C=4m+3v-2(i-f)+2a C= probability of conversion, Motivation highest weight, clarity of Value, anxiety about entering, Friction of process, Incentive to take action. You may have problem with the math, but the concepts are dead on. 14:07 Applying Chirstopher Alexander’s Principles of Architecture - Function and Form 17:25 Remote Control App - Sailing Clicker 18:35 JL says $150 a month from a good keyword microsite 20:27 Gearing up for the 25th MOC Awards! 21:04 Upcoming Event Watch: Podcamp Boston - Register Now, Podcasters Across Borders, MarketingProfs in June (Discount Code espk7). 22:26 Question of the Week: What factors are important for conversion? Please tell us in the comments. Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. tag:odeo.com,2009-05-20,24589464 Wed, 20 May 2009 18:34:47 -0700 no Marketing Over Coffee Marketing Podcast podcast Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/24558222-Your-Kool-Aide-Antidote In this Marketing Over Coffee learn : About Multi-Blogging, Service through Publishing, and Social Media Fears! All this and more… Direct Link to File Show length 23:16 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:30 John Blue mentions shiny objects and asks about Compendium, and mentions Rubel’s “End of Destination Web” (Web 2.0 anyone?) 03:33 B&H Virtual Trade Show coming up - they get it. Sample of HDR image. 06:46 I was too beat to enter links last week, but Chris took care of it, you really need to check it out for your SEO toolkit. And check out the Scott Monty Roast. 07:00 What concerns you most about new media? John says infinite supply is a small problem, Chris thinks about single points of failure (beat it with the eBook). 13:32 NEDMA show and Postal Rate Increase 16:10 Fat Kindle DX 18:26 Julie asks about how to find your company’s “digital center/heart” 21:00 Upcoming Event Watch: Winners of seats to the Inb... In this Marketing Over Coffee learn : About Multi-Blogging, Service through Publishing, and Social Media Fears! All this and more… Direct Link to File Show length 23:16 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:30 John Blue mentions shiny objects and asks about Compendium, and mentions Rubel’s “End of Destination Web” (Web 2.0 anyone?) 03:33 B&H Virtual Trade Show coming up - they get it. Sample of HDR image. 06:46 I was too beat to enter links last week, but Chris took care of it, you really need to check it out for your SEO toolkit. And check out the Scott Monty Roast. 07:00 What concerns you most about new media? John says infinite supply is a small problem, Chris thinks about single points of failure (beat it with the eBook). 13:32 NEDMA show and Postal Rate Increase 16:10 Fat Kindle DX 18:26 Julie asks about how to find your company’s “digital center/heart” 21:00 Upcoming Event Watch: Winners of seats to the Inbound Marketing Summit, Doug reported back and had a great show, he has some killer notes and I’m not sure what to do with them. Learn from Chris Brogan, David Meerman Scott, Paul Gillin. Also coming up: Podcamp Boston, Podcasters Across Borders, MarketingProfs in June (Discount Code espk7). 22:00 Question of the Week: Do you build one strong domain or do you set up multiple blogs on multiple domains? Which is more important? Please tell us in the comments. Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. In this Marketing Over Coffee learn : About Multi-Blogging, Service through Publishing, and Social Media Fears! All this and more… Direct Link to File Show length 23:16 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:30 John Blue mentions shiny objects and asks about Compendium, and mentions Rubel’s “End of Destination Web” (Web 2.0 anyone?) 03:33 B&H Virtual Trade Show coming up - they get it. Sample of HDR image. 06:46 I was too beat to enter links last week, but Chris took care of it, you really need to check it out for your SEO toolkit. And check out the Scott Monty Roast. 07:00 What concerns you most about new media? John says infinite supply is a small problem, Chris thinks about single points of failure (beat it with the eBook). 13:32 NEDMA show and Postal Rate Increase 16:10 Fat Kindle DX 18:26 Julie asks about how to find your company’s “digital center/heart” 21:00 Upcoming Event Watch: Winners of seats to the Inbound Marketing Summit, Doug reported back and had a great show, he has some killer notes and I’m not sure what to do with them. Learn from Chris Brogan, David Meerman Scott, Paul Gillin. Also coming up: Podcamp Boston, Podcasters Across Borders, MarketingProfs in June (Discount Code espk7). 22:00 Question of the Week: Do you build one strong domain or do you set up multiple blogs on multiple domains? Which is more important? Please tell us in the comments. Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. tag:odeo.com,2009-05-13,24558222 Wed, 13 May 2009 17:40:57 -0700 no Marketing Over Coffee Marketing Podcast podcast Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/24674705-Your-Kool-Aide-Antidote In this Marketing Over Coffee learn : About Multi-Blogging, Service through Publishing, and Social Media Fears! All this and more… Direct Link to File Show length 23:16 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:30 John Blue mentions shiny objects and asks about Compendium, and mentions Rubel’s “End of Destination Web” (Web 2.0 anyone?) 03:33 B&H Virtual Trade Show coming up - they get it. Sample of HDR image. 06:46 I was too beat to enter links last week, but Chris took care of it, you really need to check it out for your SEO toolkit. And check out the Scott Monty Roast. 07:00 What concerns you most about new media? John says infinite supply is a small problem, Chris thinks about single points of failure (beat it with the eBook). 13:32 NEDMA show and Postal Rate Increase 16:10 Fat Kindle DX 18:26 Julie asks about how to find your company’s “digital center/heart” 21:00 Upcoming Event Watch: Winners of seats to the Inb... In this Marketing Over Coffee learn : About Multi-Blogging, Service through Publishing, and Social Media Fears! All this and more… Direct Link to File Show length 23:16 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:30 John Blue mentions shiny objects and asks about Compendium, and mentions Rubel’s “End of Destination Web” (Web 2.0 anyone?) 03:33 B&H Virtual Trade Show coming up - they get it. Sample of HDR image. 06:46 I was too beat to enter links last week, but Chris took care of it, you really need to check it out for your SEO toolkit. And check out the Scott Monty Roast. 07:00 What concerns you most about new media? John says infinite supply is a small problem, Chris thinks about single points of failure (beat it with the eBook). 13:32 NEDMA show and Postal Rate Increase 16:10 Fat Kindle DX 18:26 Julie asks about how to find your company’s “digital center/heart” 21:00 Upcoming Event Watch: Winners of seats to the Inbound Marketing Summit, Doug reported back and had a great show, he has some killer notes and I’m not sure what to do with them. Learn from Chris Brogan, David Meerman Scott, Paul Gillin. Also coming up: Podcamp Boston, Podcasters Across Borders, MarketingProfs in June (Discount Code espk7). 22:00 Question of the Week: Do you build one strong domain or do you set up multiple blogs on multiple domains? Which is more important? Please tell us in the comments. Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var x = document.BSFOptinForm; if (x.field6.value == "") { errorString = errorString + "Email address\n"; isValid = false; } else { if (x.field6.value.indexOf("@") == -1 || x.field6.value.indexOf(".") == -1) { errorString = errorString + "Valid Email address\n"; isValid = false; } } if (x.field7.value == "") { errorString = errorString + "First Name\n"; isValid = false; } if (x.field8.value == "") { errorString = errorString + "Last Name\n"; isValid = false; } if (isValid == true && isNewsletterSelected == true) { return true; } else { if (isNewsletterSelected == false) { errorString = errorString + "----------------------\nPlease select at least one subscription"; } alert("Following fields are required:\n\n" + errorString); return false; } } Email address First Name Last Name In this Marketing Over Coffee learn : About Multi-Blogging, Service through Publishing, and Social Media Fears! All this and more… Direct Link to File Show length 23:16 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:30 John Blue mentions shiny objects and asks about Compendium, and mentions Rubel’s “End of Destination Web” (Web 2.0 anyone?) 03:33 B&H Virtual Trade Show coming up - they get it. Sample of HDR image. 06:46 I was too beat to enter links last week, but Chris took care of it, you really need to check it out for your SEO toolkit. And check out the Scott Monty Roast. 07:00 What concerns you most about new media? John says infinite supply is a small problem, Chris thinks about single points of failure (beat it with the eBook). 13:32 NEDMA show and Postal Rate Increase 16:10 Fat Kindle DX 18:26 Julie asks about how to find your company’s “digital center/heart” 21:00 Upcoming Event Watch: Winners of seats to the Inbound Marketing Summit, Doug reported back and had a great show, he has some killer notes and I’m not sure what to do with them. Learn from Chris Brogan, David Meerman Scott, Paul Gillin. Also coming up: Podcamp Boston, Podcasters Across Borders, MarketingProfs in June (Discount Code espk7). 22:00 Question of the Week: Do you build one strong domain or do you set up multiple blogs on multiple domains? Which is more important? Please tell us in the comments. Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var x = document.BSFOptinForm; if (x.field6.value == "") { errorString = errorString + "Email address\n"; isValid = false; } else { if (x.field6.value.indexOf("@") == -1 || x.field6.value.indexOf(".") == -1) { errorString = errorString + "Valid Email address\n"; isValid = false; } } if (x.field7.value == "") { errorString = errorString + "First Name\n"; isValid = false; } if (x.field8.value == "") { errorString = errorString + "Last Name\n"; isValid = false; } if (isValid == true && isNewsletterSelected == true) { return true; } else { if (isNewsletterSelected == false) { errorString = errorString + "----------------------\nPlease select at least one subscription"; } alert("Following fields are required:\n\n" + errorString); return false; } } Email address First Name Last Name tag:odeo.com,2009-05-13,24674705 Wed, 13 May 2009 17:40:57 -0700 no Marketing Over Coffee Marketing Podcast podcast Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/24558223-Missing-Links-Edition In this Marketing Over Coffee learn : About the Basic SEO Toolkit, Twitter, News for Free on Your Kindle! All this and more… Direct Link to File Show length 18:59 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:55 PRSA wrap up - (MOC in video), there’s more than the field of dreams. 02:42 Basic SEO Toolkit, Website Grader, Google Analytics, 4Q, SEOMOZ, Master SEO Checklist - Search Engine Guide Andy Beale, Avinash’s Blog, Cutts’ Blog, Adwords Keyword Tool, Google Insights and Trends Basic SEO Toolkit Use: http://website.grader.com/wsgid/2918542/default.aspx https://www.google.com/webmasters/tools/ http://www.google.com/analytics http://4q.iperceptions.com/ http://www.seomoz.org Master SEO Checklist for any site launch: http://www.searchengineguide.com/stoney-degeyter/the-best-damn-web-marketing-checklist-pe.php Read: http://www.kaushik.net/avinash/ What to name pages: https://adwords.google.com/select/KeywordToolExternal Determining when to blo... In this Marketing Over Coffee learn : About the Basic SEO Toolkit, Twitter, News for Free on Your Kindle! All this and more… Direct Link to File Show length 18:59 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:55 PRSA wrap up - (MOC in video), there’s more than the field of dreams. 02:42 Basic SEO Toolkit, Website Grader, Google Analytics, 4Q, SEOMOZ, Master SEO Checklist - Search Engine Guide Andy Beale, Avinash’s Blog, Cutts’ Blog, Adwords Keyword Tool, Google Insights and Trends Basic SEO Toolkit Use: http://website.grader.com/wsgid/2918542/default.aspx https://www.google.com/webmasters/tools/ http://www.google.com/analytics http://4q.iperceptions.com/ http://www.seomoz.org Master SEO Checklist for any site launch: http://www.searchengineguide.com/stoney-degeyter/the-best-damn-web-marketing-checklist-pe.php Read: http://www.kaushik.net/avinash/ What to name pages: https://adwords.google.com/select/KeywordToolExternal Determining when to blog/write/post about things: http://www.google.com/insights/search/# http://www.google.com/trends 05:20 Check out some of our Greatest Hits - Conversations with David Meerman Scott, James Connor, and Seth Godin on Tribes. 06:30 Chris at NEDMA now, Facebook beating MySpace 2:1 09:06 Kogi taco truck - Korean BBQ Tacos announce where they will be on twitter (20k followers), the web shifting by at synchronous? WoW gaining steam? Brogan on Overhead. 14:18 Calibre - Creates eBooks of RSS feed 16:45 Upcoming Event Watch: Winners of seats to the Inbound Marketing Summit - Learn from Chris Brogan, David Meerman Scott, Paul Gillin. Craig, one of the ticket winners, asks if there’s any questions for the event. Also coming up: Podcasters Across Borders, MarketingProfs in June (Discount Code espk7), NEDMA 17:33 Question of the Week: What’s in your basic SEO toolkit? Please tell us in the comments. Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var x = document.BSFOptinForm; if (x.field6.value == "") { errorString = errorString + "Email address\n"; isValid = false; } else { if (x.field6.value.indexOf("@") == -1 || x.field6.value.indexOf(".") == -1) { errorString = errorString + "Valid Email address\n"; isValid = false; } } if (x.field7.value == "") { errorString = errorString + "First Name\n"; isValid = false; } if (x.field8.value == "") { errorString = errorString + "Last Name\n"; isValid = false; } if (isValid == true && isNewsletterSelected == true) { return true; } else { if (isNewsletterSelected == false) { errorString = errorString + "----------------------\nPlease select at least one subscription"; } alert("Following fields are required:\n\n" + errorString); return false; } } Email address First Name Last Name In this Marketing Over Coffee learn : About the Basic SEO Toolkit, Twitter, News for Free on Your Kindle! All this and more… Direct Link to File Show length 18:59 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:55 PRSA wrap up - (MOC in video), there’s more than the field of dreams. 02:42 Basic SEO Toolkit, Website Grader, Google Analytics, 4Q, SEOMOZ, Master SEO Checklist - Search Engine Guide Andy Beale, Avinash’s Blog, Cutts’ Blog, Adwords Keyword Tool, Google Insights and Trends Basic SEO Toolkit Use: http://website.grader.com/wsgid/2918542/default.aspx https://www.google.com/webmasters/tools/ http://www.google.com/analytics http://4q.iperceptions.com/ http://www.seomoz.org Master SEO Checklist for any site launch: http://www.searchengineguide.com/stoney-degeyter/the-best-damn-web-marketing-checklist-pe.php Read: http://www.kaushik.net/avinash/ What to name pages: https://adwords.google.com/select/KeywordToolExternal Determining when to blog/write/post about things: http://www.google.com/insights/search/# http://www.google.com/trends 05:20 Check out some of our Greatest Hits - Conversations with David Meerman Scott, James Connor, and Seth Godin on Tribes. 06:30 Chris at NEDMA now, Facebook beating MySpace 2:1 09:06 Kogi taco truck - Korean BBQ Tacos announce where they will be on twitter (20k followers), the web shifting by at synchronous? WoW gaining steam? Brogan on Overhead. 14:18 Calibre - Creates eBooks of RSS feed 16:45 Upcoming Event Watch: Winners of seats to the Inbound Marketing Summit - Learn from Chris Brogan, David Meerman Scott, Paul Gillin. Craig, one of the ticket winners, asks if there’s any questions for the event. Also coming up: Podcasters Across Borders, MarketingProfs in June (Discount Code espk7), NEDMA 17:33 Question of the Week: What’s in your basic SEO toolkit? Please tell us in the comments. Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var x = document.BSFOptinForm; if (x.field6.value == "") { errorString = errorString + "Email address\n"; isValid = false; } else { if (x.field6.value.indexOf("@") == -1 || x.field6.value.indexOf(".") == -1) { errorString = errorString + "Valid Email address\n"; isValid = false; } } if (x.field7.value == "") { errorString = errorString + "First Name\n"; isValid = false; } if (x.field8.value == "") { errorString = errorString + "Last Name\n"; isValid = false; } if (isValid == true && isNewsletterSelected == true) { return true; } else { if (isNewsletterSelected == false) { errorString = errorString + "----------------------\nPlease select at least one subscription"; } alert("Following fields are required:\n\n" + errorString); return false; } } Email address First Name Last Name tag:odeo.com,2009-05-06,24558223 Wed, 06 May 2009 20:00:34 -0700 no Marketing Over Coffee Marketing Podcast podcast Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/24674706-Missing-Links-Edition In this Marketing Over Coffee learn : About the Basic SEO Toolkit, Twitter, News for Free on Your Kindle! All this and more… Direct Link to File Show length 18:59 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:55 PRSA wrap up - (MOC in video), there’s more than the field of dreams. 02:42 Basic SEO Toolkit, Website Grader, Google Analytics, 4Q, SEOMOZ, Master SEO Checklist - Search Engine Guide Andy Beale, Avinash’s Blog, Cutts’ Blog, Adwords Keyword Tool, Google Insights and Trends Basic SEO Toolkit Use: http://website.grader.com/wsgid/2918542/default.aspx https://www.google.com/webmasters/tools/ http://www.google.com/analytics http://4q.iperceptions.com/ http://www.seomoz.org Master SEO Checklist for any site launch: http://www.searchengineguide.com/stoney-degeyter/the-best-damn-web-marketing-checklist-pe.php Read: http://www.kaushik.net/avinash/ What to name pages: https://adwords.google.com/select/KeywordToolExternal Determining when to blo... In this Marketing Over Coffee learn : About the Basic SEO Toolkit, Twitter, News for Free on Your Kindle! All this and more… Direct Link to File Show length 18:59 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:55 PRSA wrap up - (MOC in video), there’s more than the field of dreams. 02:42 Basic SEO Toolkit, Website Grader, Google Analytics, 4Q, SEOMOZ, Master SEO Checklist - Search Engine Guide Andy Beale, Avinash’s Blog, Cutts’ Blog, Adwords Keyword Tool, Google Insights and Trends Basic SEO Toolkit Use: http://website.grader.com/wsgid/2918542/default.aspx https://www.google.com/webmasters/tools/ http://www.google.com/analytics http://4q.iperceptions.com/ http://www.seomoz.org Master SEO Checklist for any site launch: http://www.searchengineguide.com/stoney-degeyter/the-best-damn-web-marketing-checklist-pe.php Read: http://www.kaushik.net/avinash/ What to name pages: https://adwords.google.com/select/KeywordToolExternal Determining when to blog/write/post about things: http://www.google.com/insights/search/# http://www.google.com/trends 05:20 Check out some of our Greatest Hits - Conversations with David Meerman Scott, James Connor, and Seth Godin on Tribes. 06:30 Chris at NEDMA now, Facebook beating MySpace 2:1 09:06 Kogi taco truck - Korean BBQ Tacos announce where they will be on twitter (20k followers), the web shifting by at synchronous? WoW gaining steam? Brogan on Overhead. 14:18 Calibre - Creates eBooks of RSS feed 16:45 Upcoming Event Watch: Winners of seats to the Inbound Marketing Summit - Learn from Chris Brogan, David Meerman Scott, Paul Gillin. Craig, one of the ticket winners, asks if there’s any questions for the event. Also coming up: Podcasters Across Borders, MarketingProfs in June (Discount Code espk7), NEDMA 17:33 Question of the Week: What’s in your basic SEO toolkit? Please tell us in the comments. Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var x = document.BSFOptinForm; if (x.field6.value == "") { errorString = errorString + "Email address\n"; isValid = false; } else { if (x.field6.value.indexOf("@") == -1 || x.field6.value.indexOf(".") == -1) { errorString = errorString + "Valid Email address\n"; isValid = false; } } if (x.field7.value == "") { errorString = errorString + "First Name\n"; isValid = false; } if (x.field8.value == "") { errorString = errorString + "Last Name\n"; isValid = false; } if (isValid == true && isNewsletterSelected == true) { return true; } else { if (isNewsletterSelected == false) { errorString = errorString + "----------------------\nPlease select at least one subscription"; } alert("Following fields are required:\n\n" + errorString); return false; } } Email address First Name Last Name In this Marketing Over Coffee learn : About the Basic SEO Toolkit, Twitter, News for Free on Your Kindle! All this and more… Direct Link to File Show length 18:59 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:55 PRSA wrap up - (MOC in video), there’s more than the field of dreams. 02:42 Basic SEO Toolkit, Website Grader, Google Analytics, 4Q, SEOMOZ, Master SEO Checklist - Search Engine Guide Andy Beale, Avinash’s Blog, Cutts’ Blog, Adwords Keyword Tool, Google Insights and Trends Basic SEO Toolkit Use: http://website.grader.com/wsgid/2918542/default.aspx https://www.google.com/webmasters/tools/ http://www.google.com/analytics http://4q.iperceptions.com/ http://www.seomoz.org Master SEO Checklist for any site launch: http://www.searchengineguide.com/stoney-degeyter/the-best-damn-web-marketing-checklist-pe.php Read: http://www.kaushik.net/avinash/ What to name pages: https://adwords.google.com/select/KeywordToolExternal Determining when to blog/write/post about things: http://www.google.com/insights/search/# http://www.google.com/trends 05:20 Check out some of our Greatest Hits - Conversations with David Meerman Scott, James Connor, and Seth Godin on Tribes. 06:30 Chris at NEDMA now, Facebook beating MySpace 2:1 09:06 Kogi taco truck - Korean BBQ Tacos announce where they will be on twitter (20k followers), the web shifting by at synchronous? WoW gaining steam? Brogan on Overhead. 14:18 Calibre - Creates eBooks of RSS feed 16:45 Upcoming Event Watch: Winners of seats to the Inbound Marketing Summit - Learn from Chris Brogan, David Meerman Scott, Paul Gillin. Craig, one of the ticket winners, asks if there’s any questions for the event. Also coming up: Podcasters Across Borders, MarketingProfs in June (Discount Code espk7), NEDMA 17:33 Question of the Week: What’s in your basic SEO toolkit? Please tell us in the comments. Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var x = document.BSFOptinForm; if (x.field6.value == "") { errorString = errorString + "Email address\n"; isValid = false; } else { if (x.field6.value.indexOf("@") == -1 || x.field6.value.indexOf(".") == -1) { errorString = errorString + "Valid Email address\n"; isValid = false; } } if (x.field7.value == "") { errorString = errorString + "First Name\n"; isValid = false; } if (x.field8.value == "") { errorString = errorString + "Last Name\n"; isValid = false; } if (isValid == true && isNewsletterSelected == true) { return true; } else { if (isNewsletterSelected == false) { errorString = errorString + "----------------------\nPlease select at least one subscription"; } alert("Following fields are required:\n\n" + errorString); return false; } } Email address First Name Last Name tag:odeo.com,2009-05-06,24674706 Wed, 06 May 2009 20:00:34 -0700 no Marketing Over Coffee Marketing Podcast podcast Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/24674707-Last-Train-to-TransCentral-Edition In this Marketing Over Coffee learn : About Watching Swine Flu, Crowdsourcing, and Demand Generation! All this and more… Direct Link to File Show length 18:37 Brought to you by our sponsors HubSpot and Blue Sky Factory 01:08 Swine Flu and the CDC on Twitter 02:24 Semi-Automatic Pipes to filter twitter 04:40 Joseph Fosco writes in on audio and The risk of crowdsourcing your logo 07:00 Mark has been covering SMS and QR codes, among other things as part of digital signage, 5150 Reference 07:50 Dennis Murray, a sports photographer in Atlanta talks local search sparks discussion on awarness vs. creating demand 10:41 Reaching reporters and analysts with social media and becoming your own publisher. 13:26 Building a Scoble or a Monty, speaking on behalf of the organization and the politics that entails. 16:35 Upcoming Event Watch: Winners of seats to the Inbound Marketing Summit - Craig scores the last ticket to Dallas. Learn from Chris Brogan, David Meerman Scott, Paul Gillin. Also ... In this Marketing Over Coffee learn : About Watching Swine Flu, Crowdsourcing, and Demand Generation! All this and more… Direct Link to File Show length 18:37 Brought to you by our sponsors HubSpot and Blue Sky Factory 01:08 Swine Flu and the CDC on Twitter 02:24 Semi-Automatic Pipes to filter twitter 04:40 Joseph Fosco writes in on audio and The risk of crowdsourcing your logo 07:00 Mark has been covering SMS and QR codes, among other things as part of digital signage, 5150 Reference 07:50 Dennis Murray, a sports photographer in Atlanta talks local search sparks discussion on awarness vs. creating demand 10:41 Reaching reporters and analysts with social media and becoming your own publisher. 13:26 Building a Scoble or a Monty, speaking on behalf of the organization and the politics that entails. 16:35 Upcoming Event Watch: Winners of seats to the Inbound Marketing Summit - Craig scores the last ticket to Dallas. Learn from Chris Brogan, David Meerman Scott, Paul Gillin. Also coming up: PRSA in NYC, Podcasters Across Borders, MarketingProfs in June (Discount Code espk7), NEDMA, National College Goal Sunday. 17:33 Question of the Week: What are you doing to use Social Media to reach reporters and analysts? Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var x = document.BSFOptinForm; if (x.field6.value == "") { errorString = errorString + "Email address\n"; isValid = false; } else { if (x.field6.value.indexOf("@") == -1 || x.field6.value.indexOf(".") == -1) { errorString = errorString + "Valid Email address\n"; isValid = false; } } if (x.field7.value == "") { errorString = errorString + "First Name\n"; isValid = false; } if (x.field8.value == "") { errorString = errorString + "Last Name\n"; isValid = false; } if (isValid == true && isNewsletterSelected == true) { return true; } else { if (isNewsletterSelected == false) { errorString = errorString + "----------------------\nPlease select at least one subscription"; } alert("Following fields are required:\n\n" + errorString); return false; } } Email address First Name Last Name In this Marketing Over Coffee learn : About Watching Swine Flu, Crowdsourcing, and Demand Generation! All this and more… Direct Link to File Show length 18:37 Brought to you by our sponsors HubSpot and Blue Sky Factory 01:08 Swine Flu and the CDC on Twitter 02:24 Semi-Automatic Pipes to filter twitter 04:40 Joseph Fosco writes in on audio and The risk of crowdsourcing your logo 07:00 Mark has been covering SMS and QR codes, among other things as part of digital signage, 5150 Reference 07:50 Dennis Murray, a sports photographer in Atlanta talks local search sparks discussion on awarness vs. creating demand 10:41 Reaching reporters and analysts with social media and becoming your own publisher. 13:26 Building a Scoble or a Monty, speaking on behalf of the organization and the politics that entails. 16:35 Upcoming Event Watch: Winners of seats to the Inbound Marketing Summit - Craig scores the last ticket to Dallas. Learn from Chris Brogan, David Meerman Scott, Paul Gillin. Also coming up: PRSA in NYC, Podcasters Across Borders, MarketingProfs in June (Discount Code espk7), NEDMA, National College Goal Sunday. 17:33 Question of the Week: What are you doing to use Social Media to reach reporters and analysts? Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var x = document.BSFOptinForm; if (x.field6.value == "") { errorString = errorString + "Email address\n"; isValid = false; } else { if (x.field6.value.indexOf("@") == -1 || x.field6.value.indexOf(".") == -1) { errorString = errorString + "Valid Email address\n"; isValid = false; } } if (x.field7.value == "") { errorString = errorString + "First Name\n"; isValid = false; } if (x.field8.value == "") { errorString = errorString + "Last Name\n"; isValid = false; } if (isValid == true && isNewsletterSelected == true) { return true; } else { if (isNewsletterSelected == false) { errorString = errorString + "----------------------\nPlease select at least one subscription"; } alert("Following fields are required:\n\n" + errorString); return false; } } Email address First Name Last Name tag:odeo.com,2009-04-29,24674707 Wed, 29 Apr 2009 19:02:22 -0700 no Marketing Over Coffee Marketing Podcast podcast Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/24522911-Last-Train-to-TransCentral-Edition In this Marketing Over Coffee learn : About Watching Swine Flu, Crowdsourcing, and Demand Generation! All this and more… Direct Link to File Show length 18:37 Brought to you by our sponsors HubSpot and Blue Sky Factory 01:08 Swine Flu and the CDC on Twitter 02:24 Semi-Automatic Pipes to filter twitter 04:40 Joseph Fosco writes in on audio and The risk of crowdsourcing your logo 07:00 Mark has been covering SMS and QR codes, among other things as part of digital signage, 5150 Reference 07:50 Dennis Murray, a sports photographer in Atlanta talks local search sparks discussion on awarness vs. creating demand 10:41 Reaching reporters and analysts with social media and becoming your own publisher. 13:26 Building a Scoble or a Monty, speaking on behalf of the organization and the politics that entails. 16:35 Upcoming Event Watch: Winners of seats to the Inbound Marketing Summit - Craig scores the last ticket to Dallas. Learn from Chris Brogan, David Meerman Scott, Paul Gillin. Also ... In this Marketing Over Coffee learn : About Watching Swine Flu, Crowdsourcing, and Demand Generation! All this and more… Direct Link to File Show length 18:37 Brought to you by our sponsors HubSpot and Blue Sky Factory 01:08 Swine Flu and the CDC on Twitter 02:24 Semi-Automatic Pipes to filter twitter 04:40 Joseph Fosco writes in on audio and The risk of crowdsourcing your logo 07:00 Mark has been covering SMS and QR codes, among other things as part of digital signage, 5150 Reference 07:50 Dennis Murray, a sports photographer in Atlanta talks local search sparks discussion on awarness vs. creating demand 10:41 Reaching reporters and analysts with social media and becoming your own publisher. 13:26 Building a Scoble or a Monty, speaking on behalf of the organization and the politics that entails. 16:35 Upcoming Event Watch: Winners of seats to the Inbound Marketing Summit - Craig scores the last ticket to Dallas. Learn from Chris Brogan, David Meerman Scott, Paul Gillin. Also coming up: PRSA in NYC, Podcasters Across Borders, MarketingProfs in June (Discount Code espk7), NEDMA, National College Goal Sunday. 17:33 Question of the Week: What are you doing to use Social Media to reach reporters and analysts? Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. In this Marketing Over Coffee learn : About Watching Swine Flu, Crowdsourcing, and Demand Generation! All this and more… Direct Link to File Show length 18:37 Brought to you by our sponsors HubSpot and Blue Sky Factory 01:08 Swine Flu and the CDC on Twitter 02:24 Semi-Automatic Pipes to filter twitter 04:40 Joseph Fosco writes in on audio and The risk of crowdsourcing your logo 07:00 Mark has been covering SMS and QR codes, among other things as part of digital signage, 5150 Reference 07:50 Dennis Murray, a sports photographer in Atlanta talks local search sparks discussion on awarness vs. creating demand 10:41 Reaching reporters and analysts with social media and becoming your own publisher. 13:26 Building a Scoble or a Monty, speaking on behalf of the organization and the politics that entails. 16:35 Upcoming Event Watch: Winners of seats to the Inbound Marketing Summit - Craig scores the last ticket to Dallas. Learn from Chris Brogan, David Meerman Scott, Paul Gillin. Also coming up: PRSA in NYC, Podcasters Across Borders, MarketingProfs in June (Discount Code espk7), NEDMA, National College Goal Sunday. 17:33 Question of the Week: What are you doing to use Social Media to reach reporters and analysts? Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. tag:odeo.com,2009-04-29,24522911 Wed, 29 Apr 2009 19:02:22 -0700 no Marketing Over Coffee Marketing Podcast podcast Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/24674708-PRSA-Digital-Impact Marketing Over Coffee was live from the PRSA Digital Impact Conference. Here’s the recording of the session: Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var x = document.BSFOptinForm; if (x.field6.value == "") { errorString = errorString + "Email address\n"; isValid = false; } else { if (x.field6.value.indexOf("@") == -1 || x.field6.value.indexOf(".") == -1) { errorString = errorString + "Valid Email address\n"; isValid = false; } } if (x.field7.value == "") { errorString = errorString + "First Name\n"; isValid = false; } if (x.field8.value == "") { errorString = errorString + "Last Name\n"; isValid = false; } if (isValid == true && isNewsletterSelected == true) { return true; } else { if (isNewsletterSelected == false) { errorString = errorString + "----------------------\nPlease select at least one subscription"; } alert("Following field... Marketing Over Coffee was live from the PRSA Digital Impact Conference. Here’s the recording of the session: Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var x = document.BSFOptinForm; if (x.field6.value == "") { errorString = errorString + "Email address\n"; isValid = false; } else { if (x.field6.value.indexOf("@") == -1 || x.field6.value.indexOf(".") == -1) { errorString = errorString + "Valid Email address\n"; isValid = false; } } if (x.field7.value == "") { errorString = errorString + "First Name\n"; isValid = false; } if (x.field8.value == "") { errorString = errorString + "Last Name\n"; isValid = false; } if (isValid == true && isNewsletterSelected == true) { return true; } else { if (isNewsletterSelected == false) { errorString = errorString + "----------------------\nPlease select at least one subscription"; } alert("Following fields are required:\n\n" + errorString); return false; } } Email address First Name Last Name Marketing Over Coffee was live from the PRSA Digital Impact Conference. Here’s the recording of the session: Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var x = document.BSFOptinForm; if (x.field6.value == "") { errorString = errorString + "Email address\n"; isValid = false; } else { if (x.field6.value.indexOf("@") == -1 || x.field6.value.indexOf(".") == -1) { errorString = errorString + "Valid Email address\n"; isValid = false; } } if (x.field7.value == "") { errorString = errorString + "First Name\n"; isValid = false; } if (x.field8.value == "") { errorString = errorString + "Last Name\n"; isValid = false; } if (isValid == true && isNewsletterSelected == true) { return true; } else { if (isNewsletterSelected == false) { errorString = errorString + "----------------------\nPlease select at least one subscription"; } alert("Following fields are required:\n\n" + errorString); return false; } } Email address First Name Last Name tag:odeo.com,2009-04-29,24674708 Wed, 29 Apr 2009 17:38:34 -0700 no Marketing Over Coffee Marketing Podcast podcast, video Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/24522914-PRSA-Digital-Impact Marketing Over Coffee was live from the PRSA Digital Impact Conference. Here’s the recording of the session: Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var x = document.BSFOptinForm; if (x.field6.value == "") { errorString = errorString + "Email address\n"; isValid = false; } else { if (x.field6.value.indexOf("@") == -1 || x.field6.value.indexOf(".") == -1) { errorString = errorString + "Valid Email address\n"; isValid = false; } } if (x.field7.value == "") { errorString = errorString + "First Name\n"; isValid = false; } if (x.field8.value == "") { errorString = errorString + "Last Name\n"; isValid = false; } if (isValid == true && isNewsletterSelected == true) { return true; } else { if (isNewsletterSelected == false) { errorString = errorString + "----------------------\nPlease select at least one subscription"; } alert("Following field... Marketing Over Coffee was live from the PRSA Digital Impact Conference. Here’s the recording of the session: Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var x = document.BSFOptinForm; if (x.field6.value == "") { errorString = errorString + "Email address\n"; isValid = false; } else { if (x.field6.value.indexOf("@") == -1 || x.field6.value.indexOf(".") == -1) { errorString = errorString + "Valid Email address\n"; isValid = false; } } if (x.field7.value == "") { errorString = errorString + "First Name\n"; isValid = false; } if (x.field8.value == "") { errorString = errorString + "Last Name\n"; isValid = false; } if (isValid == true && isNewsletterSelected == true) { return true; } else { if (isNewsletterSelected == false) { errorString = errorString + "----------------------\nPlease select at least one subscription"; } alert("Following fields are required:\n\n" + errorString); return false; } } Email address First Name Last Name Marketing Over Coffee was live from the PRSA Digital Impact Conference. Here’s the recording of the session: Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var x = document.BSFOptinForm; if (x.field6.value == "") { errorString = errorString + "Email address\n"; isValid = false; } else { if (x.field6.value.indexOf("@") == -1 || x.field6.value.indexOf(".") == -1) { errorString = errorString + "Valid Email address\n"; isValid = false; } } if (x.field7.value == "") { errorString = errorString + "First Name\n"; isValid = false; } if (x.field8.value == "") { errorString = errorString + "Last Name\n"; isValid = false; } if (isValid == true && isNewsletterSelected == true) { return true; } else { if (isNewsletterSelected == false) { errorString = errorString + "----------------------\nPlease select at least one subscription"; } alert("Following fields are required:\n\n" + errorString); return false; } } Email address First Name Last Name tag:odeo.com,2009-04-29,24522914 Wed, 29 Apr 2009 17:38:34 -0700 no Marketing Over Coffee Marketing Podcast podcast, video Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/24674709-Wash-Your-Produce-Edition In this Marketing Over Coffee learn : About Foodservice, Google Local, and B2B Blogging! All this and more… Direct Link to File Show length 22:21 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:30 Domino’s issues, not that big a deal, most americans know what goes on in foodservice 02:40 Google local search, optimizing local, Craig’s List Killer 06:40 Let me Google that for you, and Daniel Johnson Jr. asks about getting started with Google analytics - Get Avinash’s book 09:13 Neil asks about B2B companies in non-tech space i.e. oilfield mantenance - start blogging 13:14 Whitney Hoffman would like to see more info on Yahoo Pipes and mentions the Pulse Pen. 15:16 John T. on tradeshows and Mike McAllen sends a Twitter Case Study: 16:10 Upcoming Event Watch: Winners of seats to the Inbound Marketing Summit - Dallas May 27-28 still open. Learn from Chris Brogan, David Meerman Scott, Paul Gillin. Also coming up: PRSA in NYC, Podcasters Across Borders... In this Marketing Over Coffee learn : About Foodservice, Google Local, and B2B Blogging! All this and more… Direct Link to File Show length 22:21 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:30 Domino’s issues, not that big a deal, most americans know what goes on in foodservice 02:40 Google local search, optimizing local, Craig’s List Killer 06:40 Let me Google that for you, and Daniel Johnson Jr. asks about getting started with Google analytics - Get Avinash’s book 09:13 Neil asks about B2B companies in non-tech space i.e. oilfield mantenance - start blogging 13:14 Whitney Hoffman would like to see more info on Yahoo Pipes and mentions the Pulse Pen. 15:16 John T. on tradeshows and Mike McAllen sends a Twitter Case Study: 16:10 Upcoming Event Watch: Winners of seats to the Inbound Marketing Summit - Dallas May 27-28 still open. Learn from Chris Brogan, David Meerman Scott, Paul Gillin. Also coming up: PRSA in NYC, Podcasters Across Borders, MarketingProfs in June, NEDMA, National College Goal Sunday. 21:07 Question of the Week: What are you doing in local website optimization? Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var x = document.BSFOptinForm; if (x.field6.value == "") { errorString = errorString + "Email address\n"; isValid = false; } else { if (x.field6.value.indexOf("@") == -1 || x.field6.value.indexOf(".") == -1) { errorString = errorString + "Valid Email address\n"; isValid = false; } } if (x.field7.value == "") { errorString = errorString + "First Name\n"; isValid = false; } if (x.field8.value == "") { errorString = errorString + "Last Name\n"; isValid = false; } if (isValid == true && isNewsletterSelected == true) { return true; } else { if (isNewsletterSelected == false) { errorString = errorString + "----------------------\nPlease select at least one subscription"; } alert("Following fields are required:\n\n" + errorString); return false; } } Email address First Name Last Name In this Marketing Over Coffee learn : About Foodservice, Google Local, and B2B Blogging! All this and more… Direct Link to File Show length 22:21 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:30 Domino’s issues, not that big a deal, most americans know what goes on in foodservice 02:40 Google local search, optimizing local, Craig’s List Killer 06:40 Let me Google that for you, and Daniel Johnson Jr. asks about getting started with Google analytics - Get Avinash’s book 09:13 Neil asks about B2B companies in non-tech space i.e. oilfield mantenance - start blogging 13:14 Whitney Hoffman would like to see more info on Yahoo Pipes and mentions the Pulse Pen. 15:16 John T. on tradeshows and Mike McAllen sends a Twitter Case Study: 16:10 Upcoming Event Watch: Winners of seats to the Inbound Marketing Summit - Dallas May 27-28 still open. Learn from Chris Brogan, David Meerman Scott, Paul Gillin. Also coming up: PRSA in NYC, Podcasters Across Borders, MarketingProfs in June, NEDMA, National College Goal Sunday. 21:07 Question of the Week: What are you doing in local website optimization? Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var x = document.BSFOptinForm; if (x.field6.value == "") { errorString = errorString + "Email address\n"; isValid = false; } else { if (x.field6.value.indexOf("@") == -1 || x.field6.value.indexOf(".") == -1) { errorString = errorString + "Valid Email address\n"; isValid = false; } } if (x.field7.value == "") { errorString = errorString + "First Name\n"; isValid = false; } if (x.field8.value == "") { errorString = errorString + "Last Name\n"; isValid = false; } if (isValid == true && isNewsletterSelected == true) { return true; } else { if (isNewsletterSelected == false) { errorString = errorString + "----------------------\nPlease select at least one subscription"; } alert("Following fields are required:\n\n" + errorString); return false; } } Email address First Name Last Name tag:odeo.com,2009-04-22,24674709 Wed, 22 Apr 2009 17:44:01 -0700 no Marketing Over Coffee Marketing Podcast podcast Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/24488863-Wash-Your-Produce-Edition In this Marketing Over Coffee learn : About Foodservice, Google Local, and B2B Blogging! All this and more… Direct Link to File Show length 22:21 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:30 Domino’s issues, not that big a deal, most americans know what goes on in foodservice 02:40 Google local search, optimizing local, Craig’s List Killer 06:40 Let me Google that for you, and Daniel Johnson Jr. asks about getting started with Google analytics - Get Avinash’s book 09:13 Neil asks about B2B companies in non-tech space i.e. oilfield mantenance - start blogging 13:14 Whitney Hoffman would like to see more info on Yahoo Pipes and mentions the Pulse Pen. 15:16 John T. on tradeshows and Mike McAllen sends a Twitter Case Study: 16:10 Upcoming Event Watch: Winners of seats to the Inbound Marketing Summit - Dallas May 27-28 still open. Learn from Chris Brogan, David Meerman Scott, Paul Gillin. Also coming up: PRSA in NYC, Podcasters Across Borders... In this Marketing Over Coffee learn : About Foodservice, Google Local, and B2B Blogging! All this and more… Direct Link to File Show length 22:21 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:30 Domino’s issues, not that big a deal, most americans know what goes on in foodservice 02:40 Google local search, optimizing local, Craig’s List Killer 06:40 Let me Google that for you, and Daniel Johnson Jr. asks about getting started with Google analytics - Get Avinash’s book 09:13 Neil asks about B2B companies in non-tech space i.e. oilfield mantenance - start blogging 13:14 Whitney Hoffman would like to see more info on Yahoo Pipes and mentions the Pulse Pen. 15:16 John T. on tradeshows and Mike McAllen sends a Twitter Case Study: 16:10 Upcoming Event Watch: Winners of seats to the Inbound Marketing Summit - Dallas May 27-28 still open. Learn from Chris Brogan, David Meerman Scott, Paul Gillin. Also coming up: PRSA in NYC, Podcasters Across Borders, MarketingProfs in June, NEDMA, National College Goal Sunday. 21:07 Question of the Week: What are you doing in local website optimization? Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. In this Marketing Over Coffee learn : About Foodservice, Google Local, and B2B Blogging! All this and more… Direct Link to File Show length 22:21 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:30 Domino’s issues, not that big a deal, most americans know what goes on in foodservice 02:40 Google local search, optimizing local, Craig’s List Killer 06:40 Let me Google that for you, and Daniel Johnson Jr. asks about getting started with Google analytics - Get Avinash’s book 09:13 Neil asks about B2B companies in non-tech space i.e. oilfield mantenance - start blogging 13:14 Whitney Hoffman would like to see more info on Yahoo Pipes and mentions the Pulse Pen. 15:16 John T. on tradeshows and Mike McAllen sends a Twitter Case Study: 16:10 Upcoming Event Watch: Winners of seats to the Inbound Marketing Summit - Dallas May 27-28 still open. Learn from Chris Brogan, David Meerman Scott, Paul Gillin. Also coming up: PRSA in NYC, Podcasters Across Borders, MarketingProfs in June, NEDMA, National College Goal Sunday. 21:07 Question of the Week: What are you doing in local website optimization? Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. tag:odeo.com,2009-04-22,24488863 Wed, 22 Apr 2009 17:44:01 -0700 no Marketing Over Coffee Marketing Podcast podcast Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/24454490-All-Hail-the-Boston-Luminaries In this Marketing Over Coffee learn : About The Webbys, Billboards, and Optimizing Forms! All this and more… Direct Link to File Show length 25:59 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:30 We didn’t win a Webby, but Hubspot did. 01:10 The death of independant podcasting 02:33 John Blue heads South of the Border, and reports back on the billboards, John regrets that the fireworks aren’t what they used to be. Digital billboards and billboard strategy. 08:35 Andrew asks about books that give a history of marketing that include such anecdotes? Wedgewood and the history of Marketing, Chris throws out The History of Coffee, and vintage ads on Flickr 12:14 Gratuitous link to Chris Brogan - “Newspapers are Blogs” 12:46 Using Google’s Website Optimizer for conversions, leading with a bold question. 16:06 Audio comment from Nick Calder 18:02 Georgia Southern Checks out Marketing Over Coffee, Jessica rates us as fast talking Yankees. ... In this Marketing Over Coffee learn : About The Webbys, Billboards, and Optimizing Forms! All this and more… Direct Link to File Show length 25:59 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:30 We didn’t win a Webby, but Hubspot did. 01:10 The death of independant podcasting 02:33 John Blue heads South of the Border, and reports back on the billboards, John regrets that the fireworks aren’t what they used to be. Digital billboards and billboard strategy. 08:35 Andrew asks about books that give a history of marketing that include such anecdotes? Wedgewood and the history of Marketing, Chris throws out The History of Coffee, and vintage ads on Flickr 12:14 Gratuitous link to Chris Brogan - “Newspapers are Blogs” 12:46 Using Google’s Website Optimizer for conversions, leading with a bold question. 16:06 Audio comment from Nick Calder 18:02 Georgia Southern Checks out Marketing Over Coffee, Jessica rates us as fast talking Yankees. Eryn and Erika B. check in too. We say make sure you have a strategy, and follow Dale Carnegie and Peter Drucker 21:51 Upcoming Event Watch: We have a free ticket for the for the Inbound Marketing Summit, April 28 and 29 if you promise to report back. Learn from Chris Brogan, David Meerman Scott, Paul Gillin (Dallas and Boston coming up too). Also coming up: PRSA in NYC, Podcasters Across Borders, MarketingProfs in June, NEDMA. 22:23 Boston as social media hub of the web? Luminaries vs. Business People 24:51 Question of the Week: What are you doing in website optimization? Check us out on LinkedIn: John and Chris My New Linked In URL Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. In this Marketing Over Coffee learn : About The Webbys, Billboards, and Optimizing Forms! All this and more… Direct Link to File Show length 25:59 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:30 We didn’t win a Webby, but Hubspot did. 01:10 The death of independant podcasting 02:33 John Blue heads South of the Border, and reports back on the billboards, John regrets that the fireworks aren’t what they used to be. Digital billboards and billboard strategy. 08:35 Andrew asks about books that give a history of marketing that include such anecdotes? Wedgewood and the history of Marketing, Chris throws out The History of Coffee, and vintage ads on Flickr 12:14 Gratuitous link to Chris Brogan - “Newspapers are Blogs” 12:46 Using Google’s Website Optimizer for conversions, leading with a bold question. 16:06 Audio comment from Nick Calder 18:02 Georgia Southern Checks out Marketing Over Coffee, Jessica rates us as fast talking Yankees. Eryn and Erika B. check in too. We say make sure you have a strategy, and follow Dale Carnegie and Peter Drucker 21:51 Upcoming Event Watch: We have a free ticket for the for the Inbound Marketing Summit, April 28 and 29 if you promise to report back. Learn from Chris Brogan, David Meerman Scott, Paul Gillin (Dallas and Boston coming up too). Also coming up: PRSA in NYC, Podcasters Across Borders, MarketingProfs in June, NEDMA. 22:23 Boston as social media hub of the web? Luminaries vs. Business People 24:51 Question of the Week: What are you doing in website optimization? Check us out on LinkedIn: John and Chris My New Linked In URL Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. tag:odeo.com,2009-04-15,24454490 Wed, 15 Apr 2009 17:20:11 -0700 no Marketing Over Coffee Marketing Podcast podcast Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/24674710-All-Hail-the-Boston-Luminaries In this Marketing Over Coffee learn : About The Webbys, Billboards, and Optimizing Forms! All this and more… Direct Link to File Show length 25:59 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:30 We didn’t win a Webby, but Hubspot did. 01:10 The death of independant podcasting 02:33 John Blue heads South of the Border, and reports back on the billboards, John regrets that the fireworks aren’t what they used to be. Digital billboards and billboard strategy. 08:35 Andrew asks about books that give a history of marketing that include such anecdotes? Wedgewood and the history of Marketing, Chris throws out The History of Coffee, and vintage ads on Flickr 12:14 Gratuitous link to Chris Brogan - “Newspapers are Blogs” 12:46 Using Google’s Website Optimizer for conversions, leading with a bold question. 16:06 Audio comment from Nick Calder 18:02 Georgia Southern Checks out Marketing Over Coffee, Jessica rates us as fast talking Yankees. ... In this Marketing Over Coffee learn : About The Webbys, Billboards, and Optimizing Forms! All this and more… Direct Link to File Show length 25:59 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:30 We didn’t win a Webby, but Hubspot did. 01:10 The death of independant podcasting 02:33 John Blue heads South of the Border, and reports back on the billboards, John regrets that the fireworks aren’t what they used to be. Digital billboards and billboard strategy. 08:35 Andrew asks about books that give a history of marketing that include such anecdotes? Wedgewood and the history of Marketing, Chris throws out The History of Coffee, and vintage ads on Flickr 12:14 Gratuitous link to Chris Brogan - “Newspapers are Blogs” 12:46 Using Google’s Website Optimizer for conversions, leading with a bold question. 16:06 Audio comment from Nick Calder 18:02 Georgia Southern Checks out Marketing Over Coffee, Jessica rates us as fast talking Yankees. Eryn and Erika B. check in too. We say make sure you have a strategy, and follow Dale Carnegie and Peter Drucker 21:51 Upcoming Event Watch: We have a free ticket for the for the Inbound Marketing Summit, April 28 and 29 if you promise to report back. Learn from Chris Brogan, David Meerman Scott, Paul Gillin (Dallas and Boston coming up too). Also coming up: PRSA in NYC, Podcasters Across Borders, MarketingProfs in June, NEDMA. 22:23 Boston as social media hub of the web? Luminaries vs. Business People 24:51 Question of the Week: What are you doing in website optimization? Check us out on LinkedIn: John and Chris My New Linked In URL Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var x = document.BSFOptinForm; if (x.field6.value == "") { errorString = errorString + "Email address\n"; isValid = false; } else { if (x.field6.value.indexOf("@") == -1 || x.field6.value.indexOf(".") == -1) { errorString = errorString + "Valid Email address\n"; isValid = false; } } if (x.field7.value == "") { errorString = errorString + "First Name\n"; isValid = false; } if (x.field8.value == "") { errorString = errorString + "Last Name\n"; isValid = false; } if (isValid == true && isNewsletterSelected == true) { return true; } else { if (isNewsletterSelected == false) { errorString = errorString + "----------------------\nPlease select at least one subscription"; } alert("Following fields are required:\n\n" + errorString); return false; } } Email address First Name Last Name In this Marketing Over Coffee learn : About The Webbys, Billboards, and Optimizing Forms! All this and more… Direct Link to File Show length 25:59 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:30 We didn’t win a Webby, but Hubspot did. 01:10 The death of independant podcasting 02:33 John Blue heads South of the Border, and reports back on the billboards, John regrets that the fireworks aren’t what they used to be. Digital billboards and billboard strategy. 08:35 Andrew asks about books that give a history of marketing that include such anecdotes? Wedgewood and the history of Marketing, Chris throws out The History of Coffee, and vintage ads on Flickr 12:14 Gratuitous link to Chris Brogan - “Newspapers are Blogs” 12:46 Using Google’s Website Optimizer for conversions, leading with a bold question. 16:06 Audio comment from Nick Calder 18:02 Georgia Southern Checks out Marketing Over Coffee, Jessica rates us as fast talking Yankees. Eryn and Erika B. check in too. We say make sure you have a strategy, and follow Dale Carnegie and Peter Drucker 21:51 Upcoming Event Watch: We have a free ticket for the for the Inbound Marketing Summit, April 28 and 29 if you promise to report back. Learn from Chris Brogan, David Meerman Scott, Paul Gillin (Dallas and Boston coming up too). Also coming up: PRSA in NYC, Podcasters Across Borders, MarketingProfs in June, NEDMA. 22:23 Boston as social media hub of the web? Luminaries vs. Business People 24:51 Question of the Week: What are you doing in website optimization? Check us out on LinkedIn: John and Chris My New Linked In URL Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var x = document.BSFOptinForm; if (x.field6.value == "") { errorString = errorString + "Email address\n"; isValid = false; } else { if (x.field6.value.indexOf("@") == -1 || x.field6.value.indexOf(".") == -1) { errorString = errorString + "Valid Email address\n"; isValid = false; } } if (x.field7.value == "") { errorString = errorString + "First Name\n"; isValid = false; } if (x.field8.value == "") { errorString = errorString + "Last Name\n"; isValid = false; } if (isValid == true && isNewsletterSelected == true) { return true; } else { if (isNewsletterSelected == false) { errorString = errorString + "----------------------\nPlease select at least one subscription"; } alert("Following fields are required:\n\n" + errorString); return false; } } Email address First Name Last Name tag:odeo.com,2009-04-15,24674710 Wed, 15 Apr 2009 17:20:11 -0700 no Marketing Over Coffee Marketing Podcast podcast Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/24428644-Your-SEO-Questions-and-SXSW-Super-Sized In this Marketing Over Coffee learn : About Innovation, SXSW and SEO! All this and more… Direct Link to File Show length 31:32 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:33 We’ll have more on the HubSpot blog post optimizer 01:04 John Blue on the swipe file (aka morgue) I keep a note book dedicated to interesting ides and things I see and hear I have a photo collection of pictures I have captured that are interesting I have a folder of things I have ripped out of magazines/newspapers/etc. Some of the material I capture in the note books/pictures I blog about at Truffle Media or InnovationCreation We are not Moleskine users, Chris likes Evernote, and uses Skitch for screenshots. John uses Mindjet. 04:30 Innovation techniques - Chris mentions conferences - obligatory link to TED 06:27 Tim Street reporting from SXSW, brings in the big names: Guy Kawasaki, Rebecca Corliss, Chris Brogan, Brian Solis, Greg Cangialosi, Daniel Neely, Jeff Pulver 14:40 Jim Nev... In this Marketing Over Coffee learn : About Innovation, SXSW and SEO! All this and more… Direct Link to File Show length 31:32 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:33 We’ll have more on the HubSpot blog post optimizer 01:04 John Blue on the swipe file (aka morgue) I keep a note book dedicated to interesting ides and things I see and hear I have a photo collection of pictures I have captured that are interesting I have a folder of things I have ripped out of magazines/newspapers/etc. Some of the material I capture in the note books/pictures I blog about at Truffle Media or InnovationCreation We are not Moleskine users, Chris likes Evernote, and uses Skitch for screenshots. John uses Mindjet. 04:30 Innovation techniques - Chris mentions conferences - obligatory link to TED 06:27 Tim Street reporting from SXSW, brings in the big names: Guy Kawasaki, Rebecca Corliss, Chris Brogan, Brian Solis, Greg Cangialosi, Daniel Neely, Jeff Pulver 14:40 Jim Neville on online survey tools - WebMine is fully customized functional online survey tool, he’s offering a 30 day trial for MoC listeners, comment for more info. 15:12 Eric Schwartzman asks about hosting, MediaTemple works for us, John has used WestHost. Use supercache on your blog to save money and get yourself digg resistant. 17:22 Mike McAllen asks about Google Keyword tools - Take a free ride on popular terms, get the terms related to the ones you are already winning on, pay attention to time frames. SEO Tips - Use a 5 most recent plugin for your blog, have hooks to the new content. 22:09 Adam asks about the Gmail Seed technique - Chris enlightens John on inbound message processing with Gmail. 24:40 Amazon dumps search arbitrage 26:42 Tim from Melbourne, Australia writes in on a free QR code generation service called Kaywa - www.qrcode.kaywa.com. You can embed URL, text, phone number or SMS instructions. 27:18 Upcoming Event Watch: We have a free ticket for the for the Inbound Marketing Summit, April 28 and 29 if you promise to report back. Learn from Chris Brogan, David Meerman Scott, Paul Gillin. Also coming up: PRSA in NYC, Podcasters Across Borders, MarketingProfs in June, NEDMA. 30:35 Question of the Week: What keyword tools do you use for your keyword searches? Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. In this Marketing Over Coffee learn : About Innovation, SXSW and SEO! All this and more… Direct Link to File Show length 31:32 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:33 We’ll have more on the HubSpot blog post optimizer 01:04 John Blue on the swipe file (aka morgue) I keep a note book dedicated to interesting ides and things I see and hear I have a photo collection of pictures I have captured that are interesting I have a folder of things I have ripped out of magazines/newspapers/etc. Some of the material I capture in the note books/pictures I blog about at Truffle Media or InnovationCreation We are not Moleskine users, Chris likes Evernote, and uses Skitch for screenshots. John uses Mindjet. 04:30 Innovation techniques - Chris mentions conferences - obligatory link to TED 06:27 Tim Street reporting from SXSW, brings in the big names: Guy Kawasaki, Rebecca Corliss, Chris Brogan, Brian Solis, Greg Cangialosi, Daniel Neely, Jeff Pulver 14:40 Jim Neville on online survey tools - WebMine is fully customized functional online survey tool, he’s offering a 30 day trial for MoC listeners, comment for more info. 15:12 Eric Schwartzman asks about hosting, MediaTemple works for us, John has used WestHost. Use supercache on your blog to save money and get yourself digg resistant. 17:22 Mike McAllen asks about Google Keyword tools - Take a free ride on popular terms, get the terms related to the ones you are already winning on, pay attention to time frames. SEO Tips - Use a 5 most recent plugin for your blog, have hooks to the new content. 22:09 Adam asks about the Gmail Seed technique - Chris enlightens John on inbound message processing with Gmail. 24:40 Amazon dumps search arbitrage 26:42 Tim from Melbourne, Australia writes in on a free QR code generation service called Kaywa - www.qrcode.kaywa.com. You can embed URL, text, phone number or SMS instructions. 27:18 Upcoming Event Watch: We have a free ticket for the for the Inbound Marketing Summit, April 28 and 29 if you promise to report back. Learn from Chris Brogan, David Meerman Scott, Paul Gillin. Also coming up: PRSA in NYC, Podcasters Across Borders, MarketingProfs in June, NEDMA. 30:35 Question of the Week: What keyword tools do you use for your keyword searches? Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. tag:odeo.com,2009-04-08,24428644 Wed, 08 Apr 2009 17:49:10 -0700 no Marketing Over Coffee Marketing Podcast podcast, SXSW, innovation, SEO Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/24674711-Your-SEO-Questions-and-SXSW-Super-Sized In this Marketing Over Coffee learn : About Innovation, SXSW and SEO! All this and more… Direct Link to File Show length 31:32 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:33 We’ll have more on the HubSpot blog post optimizer 01:04 John Blue on the swipe file (aka morgue) I keep a note book dedicated to interesting ides and things I see and hear I have a photo collection of pictures I have captured that are interesting I have a folder of things I have ripped out of magazines/newspapers/etc. Some of the material I capture in the note books/pictures I blog about at Truffle Media or InnovationCreation We are not Moleskine users, Chris likes Evernote, and uses Skitch for screenshots. John uses Mindjet. 04:30 Innovation techniques - Chris mentions conferences - obligatory link to TED 06:27 Tim Street reporting from SXSW, brings in the big names: Guy Kawasaki, Rebecca Corliss, Chris Brogan, Brian Solis, Greg Cangialosi, Daniel Neely, Jeff Pulver 14:40 Jim Nev... In this Marketing Over Coffee learn : About Innovation, SXSW and SEO! All this and more… Direct Link to File Show length 31:32 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:33 We’ll have more on the HubSpot blog post optimizer 01:04 John Blue on the swipe file (aka morgue) I keep a note book dedicated to interesting ides and things I see and hear I have a photo collection of pictures I have captured that are interesting I have a folder of things I have ripped out of magazines/newspapers/etc. Some of the material I capture in the note books/pictures I blog about at Truffle Media or InnovationCreation We are not Moleskine users, Chris likes Evernote, and uses Skitch for screenshots. John uses Mindjet. 04:30 Innovation techniques - Chris mentions conferences - obligatory link to TED 06:27 Tim Street reporting from SXSW, brings in the big names: Guy Kawasaki, Rebecca Corliss, Chris Brogan, Brian Solis, Greg Cangialosi, Daniel Neely, Jeff Pulver 14:40 Jim Neville on online survey tools - WebMine is fully customized functional online survey tool, he’s offering a 30 day trial for MoC listeners, comment for more info. 15:12 Eric Schwartzman asks about hosting, MediaTemple works for us, John has used WestHost. Use supercache on your blog to save money and get yourself digg resistant. 17:22 Mike McAllen asks about Google Keyword tools - Take a free ride on popular terms, get the terms related to the ones you are already winning on, pay attention to time frames. SEO Tips - Use a 5 most recent plugin for your blog, have hooks to the new content. 22:09 Adam asks about the Gmail Seed technique - Chris enlightens John on inbound message processing with Gmail. 24:40 Amazon dumps search arbitrage 26:42 Tim from Melbourne, Australia writes in on a free QR code generation service called Kaywa - www.qrcode.kaywa.com. You can embed URL, text, phone number or SMS instructions. 27:18 Upcoming Event Watch: We have a free ticket for the for the Inbound Marketing Summit, April 28 and 29 if you promise to report back. Learn from Chris Brogan, David Meerman Scott, Paul Gillin. Also coming up: PRSA in NYC, Podcasters Across Borders, MarketingProfs in June, NEDMA. 30:35 Question of the Week: What keyword tools do you use for your keyword searches? Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var x = document.BSFOptinForm; if (x.field6.value == "") { errorString = errorString + "Email address\n"; isValid = false; } else { if (x.field6.value.indexOf("@") == -1 || x.field6.value.indexOf(".") == -1) { errorString = errorString + "Valid Email address\n"; isValid = false; } } if (x.field7.value == "") { errorString = errorString + "First Name\n"; isValid = false; } if (x.field8.value == "") { errorString = errorString + "Last Name\n"; isValid = false; } if (isValid == true && isNewsletterSelected == true) { return true; } else { if (isNewsletterSelected == false) { errorString = errorString + "----------------------\nPlease select at least one subscription"; } alert("Following fields are required:\n\n" + errorString); return false; } } Email address First Name Last Name In this Marketing Over Coffee learn : About Innovation, SXSW and SEO! All this and more… Direct Link to File Show length 31:32 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:33 We’ll have more on the HubSpot blog post optimizer 01:04 John Blue on the swipe file (aka morgue) I keep a note book dedicated to interesting ides and things I see and hear I have a photo collection of pictures I have captured that are interesting I have a folder of things I have ripped out of magazines/newspapers/etc. Some of the material I capture in the note books/pictures I blog about at Truffle Media or InnovationCreation We are not Moleskine users, Chris likes Evernote, and uses Skitch for screenshots. John uses Mindjet. 04:30 Innovation techniques - Chris mentions conferences - obligatory link to TED 06:27 Tim Street reporting from SXSW, brings in the big names: Guy Kawasaki, Rebecca Corliss, Chris Brogan, Brian Solis, Greg Cangialosi, Daniel Neely, Jeff Pulver 14:40 Jim Neville on online survey tools - WebMine is fully customized functional online survey tool, he’s offering a 30 day trial for MoC listeners, comment for more info. 15:12 Eric Schwartzman asks about hosting, MediaTemple works for us, John has used WestHost. Use supercache on your blog to save money and get yourself digg resistant. 17:22 Mike McAllen asks about Google Keyword tools - Take a free ride on popular terms, get the terms related to the ones you are already winning on, pay attention to time frames. SEO Tips - Use a 5 most recent plugin for your blog, have hooks to the new content. 22:09 Adam asks about the Gmail Seed technique - Chris enlightens John on inbound message processing with Gmail. 24:40 Amazon dumps search arbitrage 26:42 Tim from Melbourne, Australia writes in on a free QR code generation service called Kaywa - www.qrcode.kaywa.com. You can embed URL, text, phone number or SMS instructions. 27:18 Upcoming Event Watch: We have a free ticket for the for the Inbound Marketing Summit, April 28 and 29 if you promise to report back. Learn from Chris Brogan, David Meerman Scott, Paul Gillin. Also coming up: PRSA in NYC, Podcasters Across Borders, MarketingProfs in June, NEDMA. 30:35 Question of the Week: What keyword tools do you use for your keyword searches? Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. Get your coffee delivered! Sign up for the Marketing Over Coffee newsletter! function validate() { var isValid = true; var isNewsletterSelected = true; var errorString = ""; var x = document.BSFOptinForm; if (x.field6.value == "") { errorString = errorString + "Email address\n"; isValid = false; } else { if (x.field6.value.indexOf("@") == -1 || x.field6.value.indexOf(".") == -1) { errorString = errorString + "Valid Email address\n"; isValid = false; } } if (x.field7.value == "") { errorString = errorString + "First Name\n"; isValid = false; } if (x.field8.value == "") { errorString = errorString + "Last Name\n"; isValid = false; } if (isValid == true && isNewsletterSelected == true) { return true; } else { if (isNewsletterSelected == false) { errorString = errorString + "----------------------\nPlease select at least one subscription"; } alert("Following fields are required:\n\n" + errorString); return false; } } Email address First Name Last Name tag:odeo.com,2009-04-08,24674711 Wed, 08 Apr 2009 17:49:10 -0700 no Marketing Over Coffee Marketing Podcast podcast, SXSW, innovation, SEO Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/24361833-QR-Quick-Response-Marketing-Campaigns In this Marketing Over Coffee learn : About QR (Quick Response), Email Seeds, and Twitter for CRM! All this and more… Direct Link to File Show length 24:50 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:27 QR and Augmented Reality 04:35 Theresa ask for more on Email seeds - like yourname+sourcecode@gmail.com 06:08 mashKULTURE.net (that has funky gear) asks about using Stumbleupon to generate hits, Chris goes instead for twitter and his own incentive program. 09:13 Greg and Chris both asking for career advice 12:58 The portable MBA series, and the swipe file 16:10 Will emails, we are huge in Melbourne, Salesforce Twitter CRM Tool, similar to Radian 6? Celebrity Twitter! We rate Hammer as Legit. 21:28 John hasn’t checked out the videos for IE8, because he was trying to kill malware. 22:11 Congratulations to Mike McAllen for his award winning client! 22:20 Past Question of the week - Survey tools: Reagan says http://www.questionpro.com, Tom says: http://chec... In this Marketing Over Coffee learn : About QR (Quick Response), Email Seeds, and Twitter for CRM! All this and more… Direct Link to File Show length 24:50 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:27 QR and Augmented Reality 04:35 Theresa ask for more on Email seeds - like yourname+sourcecode@gmail.com 06:08 mashKULTURE.net (that has funky gear) asks about using Stumbleupon to generate hits, Chris goes instead for twitter and his own incentive program. 09:13 Greg and Chris both asking for career advice 12:58 The portable MBA series, and the swipe file 16:10 Will emails, we are huge in Melbourne, Salesforce Twitter CRM Tool, similar to Radian 6? Celebrity Twitter! We rate Hammer as Legit. 21:28 John hasn’t checked out the videos for IE8, because he was trying to kill malware. 22:11 Congratulations to Mike McAllen for his award winning client! 22:20 Past Question of the week - Survey tools: Reagan says http://www.questionpro.com, Tom says: http://checkbox.com and flypaper.com Question of the Week - What are you using for your swipe file? Upcoming Event Watch: PRSA in NYC, Tim Street from SXSW next week, Podcasters Across Borders, MarketingProfs in June Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. In this Marketing Over Coffee learn : About QR (Quick Response), Email Seeds, and Twitter for CRM! All this and more… Direct Link to File Show length 24:50 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:27 QR and Augmented Reality 04:35 Theresa ask for more on Email seeds - like yourname+sourcecode@gmail.com 06:08 mashKULTURE.net (that has funky gear) asks about using Stumbleupon to generate hits, Chris goes instead for twitter and his own incentive program. 09:13 Greg and Chris both asking for career advice 12:58 The portable MBA series, and the swipe file 16:10 Will emails, we are huge in Melbourne, Salesforce Twitter CRM Tool, similar to Radian 6? Celebrity Twitter! We rate Hammer as Legit. 21:28 John hasn’t checked out the videos for IE8, because he was trying to kill malware. 22:11 Congratulations to Mike McAllen for his award winning client! 22:20 Past Question of the week - Survey tools: Reagan says http://www.questionpro.com, Tom says: http://checkbox.com and flypaper.com Question of the Week - What are you using for your swipe file? Upcoming Event Watch: PRSA in NYC, Tim Street from SXSW next week, Podcasters Across Borders, MarketingProfs in June Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. tag:odeo.com,2009-03-25,24361833 Wed, 25 Mar 2009 16:10:35 -0700 no Marketing Over Coffee Marketing Podcast twitter, CRM, Mobile, Blogroll, qr, Quick Response Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/24326266-We%E2%80%99ve-Got-the-New-Seeds In this Marketing Over Coffee learn : About the fall of email, Facebook, and Google Profiling! All this and more… Direct Link to File Show length 25:19 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:34 Social Networking Pulls ahead of email - maybe. 02:37 Forrester Says Social Media Playtime Over. Nice post by B.L. Ochman CMO/Agency Conversation 04:29 TweetDeck adds Facebook and a bunch of new stuff 07:25 Ben Mezrich’s next book is about Facebook, we’ll try and get him on as a guest, but you missed the free Kindle version of World Wide Rave, we talk graphics on the Kindle 09:15 More on Webinars, tips and the circle of content 15:50 A new way to do seeds - track your email blasts and email sources by modifying your gmail address. Unlimited testing accounts! 18:10 Don’t mess with our Dora controversy - change is not appreciated, margins in the toy and soft drink industries 20:33 Google Profiling - got it from AdSense and EFF.org, more analysis o... In this Marketing Over Coffee learn : About the fall of email, Facebook, and Google Profiling! All this and more… Direct Link to File Show length 25:19 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:34 Social Networking Pulls ahead of email - maybe. 02:37 Forrester Says Social Media Playtime Over. Nice post by B.L. Ochman CMO/Agency Conversation 04:29 TweetDeck adds Facebook and a bunch of new stuff 07:25 Ben Mezrich’s next book is about Facebook, we’ll try and get him on as a guest, but you missed the free Kindle version of World Wide Rave, we talk graphics on the Kindle 09:15 More on Webinars, tips and the circle of content 15:50 A new way to do seeds - track your email blasts and email sources by modifying your gmail address. Unlimited testing accounts! 18:10 Don’t mess with our Dora controversy - change is not appreciated, margins in the toy and soft drink industries 20:33 Google Profiling - got it from AdSense and EFF.org, more analysis of reader behavior, Question of the week: We’ll ask again about survey tools. 22:26 Paul Dunay - the 3 tiers of metrics that I track , and how I beat up on Yahoo Pipes. Chris prescribes: SimplePie, Magpie Upcoming Event Watch: PRSA in NYC, Tim Street coming soon from SXSW, Podcasters Across Borders, MarketingProfs in June, Podcamp Boston date? Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. In this Marketing Over Coffee learn : About the fall of email, Facebook, and Google Profiling! All this and more… Direct Link to File Show length 25:19 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:34 Social Networking Pulls ahead of email - maybe. 02:37 Forrester Says Social Media Playtime Over. Nice post by B.L. Ochman CMO/Agency Conversation 04:29 TweetDeck adds Facebook and a bunch of new stuff 07:25 Ben Mezrich’s next book is about Facebook, we’ll try and get him on as a guest, but you missed the free Kindle version of World Wide Rave, we talk graphics on the Kindle 09:15 More on Webinars, tips and the circle of content 15:50 A new way to do seeds - track your email blasts and email sources by modifying your gmail address. Unlimited testing accounts! 18:10 Don’t mess with our Dora controversy - change is not appreciated, margins in the toy and soft drink industries 20:33 Google Profiling - got it from AdSense and EFF.org, more analysis of reader behavior, Question of the week: We’ll ask again about survey tools. 22:26 Paul Dunay - the 3 tiers of metrics that I track , and how I beat up on Yahoo Pipes. Chris prescribes: SimplePie, Magpie Upcoming Event Watch: PRSA in NYC, Tim Street coming soon from SXSW, Podcasters Across Borders, MarketingProfs in June, Podcamp Boston date? Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. tag:odeo.com,2009-03-18,24326266 Wed, 18 Mar 2009 17:06:39 -0700 no Marketing Over Coffee Marketing Podcast podcast, google, Facebook, direct mail, forrester Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/24292284-Free-SEO-Marketing-Advice In this Marketing Over Coffee learn : About the Kindle, the Economy, SEO and Webinars! All this and more… Direct Link to File Show length 25:25 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:48 John Blue - Talks about the end of the magazine industry, the Innovator’s Dilemma, Ohio Highway Patrol on Twitter 03:20 A Pipe for the Economist, using the Kindle as a web browser, Outliers 05:37 Social Media Jungle Boston was big on Twitter, and Twitter is killing blogs. Twitter Search Firefox plugin (not MOC tested or endorsed, use at your own risk) 08:38 WebInno big and MIT Entrerpeneur action increasing - the economy thawing or unemployment getting worse? Economy not looking good yet. 12:00 Question of the week: What survey tools do you use? I use Surveymonkey, Chris likes GoogleDocs and Zoomerang, anything else we should try? 13:19 Michael asks: We know that blog engines - Word Press et al are really optimized for search. Did the search engines decide blogs we... In this Marketing Over Coffee learn : About the Kindle, the Economy, SEO and Webinars! All this and more… Direct Link to File Show length 25:25 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:48 John Blue - Talks about the end of the magazine industry, the Innovator’s Dilemma, Ohio Highway Patrol on Twitter 03:20 A Pipe for the Economist, using the Kindle as a web browser, Outliers 05:37 Social Media Jungle Boston was big on Twitter, and Twitter is killing blogs. Twitter Search Firefox plugin (not MOC tested or endorsed, use at your own risk) 08:38 WebInno big and MIT Entrerpeneur action increasing - the economy thawing or unemployment getting worse? Economy not looking good yet. 12:00 Question of the week: What survey tools do you use? I use Surveymonkey, Chris likes GoogleDocs and Zoomerang, anything else we should try? 13:19 Michael asks: We know that blog engines - Word Press et al are really optimized for search. Did the search engines decide blogs were cool and modified search to give them more juice OR did the blog engines modify their structure to be more SEO? Chris points to Google Blog Search. BTW, can you guys help push www.pledgetoendhunger.com? Yes we can. 17:14 Matt Cutts with a YouTube timecode tip: http://www.youtube.com/watch?v=PjDw3azfZWI#t=31m08s Notice the “#t=31m08s” on the end of the url? 17:58 Kyle replies to last week’s question of the week: The most important stat that I track, as of now, is my sources of traffic.  This comes from the fact that my blog is still fairly small, and I want to be able to learn where my traffic comes from in order to make the most effective social media strategy. 19:18 Doug answered the public PR firms question: There are, IPG for example, however they all seem to be marketing firms that do PR, not only. One of the difficulties in PR firms going public is the uncertainty of the cash flow and the generally smallish size. 21:00 Webinars surge in the down economy Upcoming Event Watch: PRSA in NYC, Tim Street reporting from SXSW, Podcasters Across Borders Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. In this Marketing Over Coffee learn : About the Kindle, the Economy, SEO and Webinars! All this and more… Direct Link to File Show length 25:25 Brought to you by our sponsors HubSpot and Blue Sky Factory 00:48 John Blue - Talks about the end of the magazine industry, the Innovator’s Dilemma, Ohio Highway Patrol on Twitter 03:20 A Pipe for the Economist, using the Kindle as a web browser, Outliers 05:37 Social Media Jungle Boston was big on Twitter, and Twitter is killing blogs. Twitter Search Firefox plugin (not MOC tested or endorsed, use at your own risk) 08:38 WebInno big and MIT Entrerpeneur action increasing - the economy thawing or unemployment getting worse? Economy not looking good yet. 12:00 Question of the week: What survey tools do you use? I use Surveymonkey, Chris likes GoogleDocs and Zoomerang, anything else we should try? 13:19 Michael asks: We know that blog engines - Word Press et al are really optimized for search. Did the search engines decide blogs were cool and modified search to give them more juice OR did the blog engines modify their structure to be more SEO? Chris points to Google Blog Search. BTW, can you guys help push www.pledgetoendhunger.com? Yes we can. 17:14 Matt Cutts with a YouTube timecode tip: http://www.youtube.com/watch?v=PjDw3azfZWI#t=31m08s Notice the “#t=31m08s” on the end of the url? 17:58 Kyle replies to last week’s question of the week: The most important stat that I track, as of now, is my sources of traffic.  This comes from the fact that my blog is still fairly small, and I want to be able to learn where my traffic comes from in order to make the most effective social media strategy. 19:18 Doug answered the public PR firms question: There are, IPG for example, however they all seem to be marketing firms that do PR, not only. One of the difficulties in PR firms going public is the uncertainty of the cash flow and the generally smallish size. 21:00 Webinars surge in the down economy Upcoming Event Watch: PRSA in NYC, Tim Street reporting from SXSW, Podcasters Across Borders Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. tag:odeo.com,2009-03-11,24292284 Wed, 11 Mar 2009 16:53:00 -0700 no Marketing Over Coffee Marketing Podcast podcast Podcasting Media Blogging marketing new SEO SEM http://odeo.com/episodes/24274050-The-Digital-Impact-Coming-to-New-York-City In this Marketing Over Coffee learn : About PR and the PRSA Digital Impact Conference! All this and more… Direct Link to File Show length 27:42 00:30 Special Cross-Over Episode with special guest Eric Schwartzman, PR Expert, Host of The award winning "On the Record…Online", from iPressroom, and Schwartzman PR 02:00 We will be at The Digital Impact Conference in New York City, talking about things like the adoption rates of Social Media, and explaining it to the boardroom 03:06 Skills PR pros need in the new economy 04:30 PR needs to transition to participating, and will get more complex as online communities fragment 07:30 The economic model behind bad pitches, 10:00 Leveraging technology to extend reach for Toyota 14:25 Tom Smith coming in from the UK asking "How Did We Come to Trust Strangers" [PDF] 16:22 Will things like product reviews merge into the PR workload? How do PR pros argue these new concepts in the boardroom? 19:57 Link to Disney Podcas... In this Marketing Over Coffee learn : About PR and the PRSA Digital Impact Conference! All this and more… Direct Link to File Show length 27:42 00:30 Special Cross-Over Episode with special guest Eric Schwartzman, PR Expert, Host of The award winning "On the Record…Online", from iPressroom, and Schwartzman PR 02:00 We will be at The Digital Impact Conference in New York City, talking about things like the adoption rates of Social Media, and explaining it to the boardroom 03:06 Skills PR pros need in the new economy 04:30 PR needs to transition to participating, and will get more complex as online communities fragment 07:30 The economic model behind bad pitches, 10:00 Leveraging technology to extend reach for Toyota 14:25 Tom Smith coming in from the UK asking "How Did We Come to Trust Strangers" [PDF] 16:22 Will things like product reviews merge into the PR workload? How do PR pros argue these new concepts in the boardroom? 19:57 Link to Disney Podcast Interview - In the next 5 years consumers will be able to filter the brands they don’t want to hear from. 21:20 Lee Odden, Steve Rubel, Brian Solis. Where do you start as a PR pro? 25:36 Feel free to send us your questions for the live session! ALSO! Check out Eric’s more detailed shownotes on the cross posting: On the Record…Online Podcast Click for more information on the PRSA Digital Impact Conference. Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. In this Marketing Over Coffee learn : About PR and the PRSA Digital Impact Conference! All this and more… Direct Link to File Show length 27:42 00:30 Special Cross-Over Episode with special guest Eric Schwartzman, PR Expert, Host of The award winning "On the Record…Online", from iPressroom, and Schwartzman PR 02:00 We will be at The Digital Impact Conference in New York City, talking about things like the adoption rates of Social Media, and explaining it to the boardroom 03:06 Skills PR pros need in the new economy 04:30 PR needs to transition to participating, and will get more complex as online communities fragment 07:30 The economic model behind bad pitches, 10:00 Leveraging technology to extend reach for Toyota 14:25 Tom Smith coming in from the UK asking "How Did We Come to Trust Strangers" [PDF] 16:22 Will things like product reviews merge into the PR workload? How do PR pros argue these new concepts in the boardroom? 19:57 Link to Disney Podcast Interview - In the next 5 years consumers will be able to filter the brands they don’t want to hear from. 21:20 Lee Odden, Steve Rubel, Brian Solis. Where do you start as a PR pro? 25:36 Feel free to send us your questions for the live session! ALSO! Check out Eric’s more detailed shownotes on the cross posting: On the Record…Online Podcast Click for more information on the PRSA Digital Impact Conference. Check us out on LinkedIn: John and Chris Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network. tag:odeo.com,2009-03-08,24274050 Sun, 08 Mar 2009 14:01:30 -0700 no Marketing Over Coffee Marketing Podcast podcast Podcasting Media Blogging marketing new SEO SEM