http://odeo.com/channels/1907-Inside-Digital-Media no Discover tomorrow's Internet Business leaders today by watching and listening to our regular podcasts. We interview Digital Media industry experts. Inside Digital Media brings you an insider look at important topics such as digital music, Internet video, online video, podcasting, digital media, and streaming media. In addition we take a look at the future of television, radio, Hollywood, video, advertising, and newspapers. Discover tomorrow's Internet Business leaders today by watching and listening to our regular podcasts. We interview Digital Media industry experts. Inside Digital Media brings you an insider look at important topics such as digital music, Internet video, online video, podcasting, digital media, and streaming media. In addition we take a look at the future of television, radio, Hollywood, video, advertising, and newspapers. Interviews with Tomorrow's Internet Business Leaders en 40 Sat, 24 Oct 2009 07:00:43 -0700 Sat, 24 Oct 2009 07:00:43 -0700 Internet http://odeo.com/episodes/25364162-Stories-Abide Phil Leigh Inexorable expansion of the Internet results in a lockstep growth in anxiety about threatened obsolescence among incumbent media participants. Yet whatever the changes affecting media, storytelling remains the timeless value. Even before humanity learned how to record them, the Greek Myths were passed down from generation-to-generation by oral repetition. Itinerate poets travelled around the Eastern Mediterranean retelling the stories of The Iliad and The Odyssey before Homer wrote them down about 3,000 years ago. While the media changed from spoken word to written text, the public appetite for stories was undiminished and may have even accelerated. Sometimes new media tells a story better than the old way, sometimes just about as well, and sometimes worse. Many of the screenplays of popular movies are based on earlier novels. Almost by habit, those who had read the novels often advise us that the book is better than the movie. A good example is Bonfire of the Vanities . ... Phil Leigh Inexorable expansion of the Internet results in a lockstep growth in anxiety about threatened obsolescence among incumbent media participants. Yet whatever the changes affecting media, storytelling remains the timeless value. Even before humanity learned how to record them, the Greek Myths were passed down from generation-to-generation by oral repetition. Itinerate poets travelled around the Eastern Mediterranean retelling the stories of The Iliad and The Odyssey before Homer wrote them down about 3,000 years ago. While the media changed from spoken word to written text, the public appetite for stories was undiminished and may have even accelerated. Sometimes new media tells a story better than the old way, sometimes just about as well, and sometimes worse. Many of the screenplays of popular movies are based on earlier novels. Almost by habit, those who had read the novels often advise us that the book is better than the movie. A good example is Bonfire of the Vanities . Many consider it to be one of Tom Wolfe’s best novels and it was hugely popular. Yet as a movie it flopped at both the box office and by critical acclaim. Failure of the movie is odd considering the strength of the story and crew for the film.  The director had earlier hits such as Scarface and The Untouchables. The cast included Tom Hanks, Bruce Willis, Morgan Freeman, Kim Cattrall, Melanie Griffith, and Alan King. However, sometimes new media tells the story just about as well as the prior method. For example the film version of Pat Conroy’s The Prince of Tides seemed to measure-up to the novel. Perhaps it was partly because it was the only time that Conroy wrote his own screenplay, but Nick Nolte and Barbra Streisand played the lead characters about as I had imagined them. Finally, there are times when newer media tells the story better as in the 1960 film Home from the Hill . Based on a novel by a now nearly forgotten Texas author named William Humphrey, Vincent Minnelli used his actors with skill to draw the audience into the thoughts and emotions of the on-screen personalities. The screenplay added a character thereby changing the plot, but the changes seemed consistent with the author’s intent and augmented his message. Veteran actors Robert Mitchum and Eleanor Parker seemed born for the roles. Like Ann Margaret in Bye Bye Birdie , George Hamilton provided a debut performance in Home from the Hill that he never came close to matching in his long subsequent career. Similarly, a youthful George Peppard’s acting was never better. In short, from childhood onward we reflect an insatiable hunger when we request “tell me a story.” Whatever the medium, a narrative can be adapted to fit into it with greater or lesser results, depending upon how well the creator uses the capabilities of the medium. Phil Leigh Inexorable expansion of the Internet results in a lockstep growth in anxiety about threatened obsolescence among incumbent media participants. Yet whatever the changes affecting media, storytelling remains the timeless value. Even before humanity learned how to record them, the Greek Myths were passed down from generation-to-generation by oral repetition. Itinerate poets travelled around the Eastern Mediterranean retelling the stories of The Iliad and The Odyssey before Homer wrote them down about 3,000 years ago. While the media changed from spoken word to written text, the public appetite for stories was undiminished and may have even accelerated. Sometimes new media tells a story better than the old way, sometimes just about as well, and sometimes worse. Many of the screenplays of popular movies are based on earlier novels. Almost by habit, those who had read the novels often advise us that the book is better than the movie. A good example is Bonfire of the Vanities . Many consider it to be one of Tom Wolfe’s best novels and it was hugely popular. Yet as a movie it flopped at both the box office and by critical acclaim. Failure of the movie is odd considering the strength of the story and crew for the film.  The director had earlier hits such as Scarface and The Untouchables. The cast included Tom Hanks, Bruce Willis, Morgan Freeman, Kim Cattrall, Melanie Griffith, and Alan King. However, sometimes new media tells the story just about as well as the prior method. For example the film version of Pat Conroy’s The Prince of Tides seemed to measure-up to the novel. Perhaps it was partly because it was the only time that Conroy wrote his own screenplay, but Nick Nolte and Barbra Streisand played the lead characters about as I had imagined them. Finally, there are times when newer media tells the story better as in the 1960 film Home from the Hill . Based on a novel by a now nearly forgotten Texas author named William Humphrey, Vincent Minnelli used his actors with skill to draw the audience into the thoughts and emotions of the on-screen personalities. The screenplay added a character thereby changing the plot, but the changes seemed consistent with the author’s intent and augmented his message. Veteran actors Robert Mitchum and Eleanor Parker seemed born for the roles. Like Ann Margaret in Bye Bye Birdie , George Hamilton provided a debut performance in Home from the Hill that he never came close to matching in his long subsequent career. Similarly, a youthful George Peppard’s acting was never better. In short, from childhood onward we reflect an insatiable hunger when we request “tell me a story.” Whatever the medium, a narrative can be adapted to fit into it with greater or lesser results, depending upon how well the creator uses the capabilities of the medium. tag:odeo.com,2009-10-24,25364162 Sat, 24 Oct 2009 07:00:43 -0700 no Inside Digital Media Internet, new media, storytelling, Podcast Audio, pat conroy, digital-media, Hollywood-Studios, Phil-Leigh, Tom Wolfe, William Humphrey http://odeo.com/episodes/25068281-How-to-Watch-iPhone-Movies-on-Your-TV Download to iPod or iPhone If you would like to learn how to watch movies on your TV that were downloaded to your iPhone, this video is for you. Every iPod or iPhone owner knows they can buy digital music at Apple’s iTunes online store. Most also realize they can rent or purchase movies and TV shows there as well. Finally, many are aware that numerous free video and audio podcasts, some including popular TV shows, are also available. However, few understand that it is not difficult use iPods and iPhones to watch the movies stored on the portable units through a conventional flat panel TV. Today’s video shows how to do it. Apple sells two types of cable assemblies that can connect the iPhone and iPod to a TV. One is termed Component and the other Composite. The Component assembly provides a higher quality picture, but it also uses more jacks. Both assemblies retail for $50. At first glance, the wiring looks complicated for two reasons. First, it is best to provide an external power s... Download to iPod or iPhone If you would like to learn how to watch movies on your TV that were downloaded to your iPhone, this video is for you. Every iPod or iPhone owner knows they can buy digital music at Apple’s iTunes online store. Most also realize they can rent or purchase movies and TV shows there as well. Finally, many are aware that numerous free video and audio podcasts, some including popular TV shows, are also available. However, few understand that it is not difficult use iPods and iPhones to watch the movies stored on the portable units through a conventional flat panel TV. Today’s video shows how to do it. Apple sells two types of cable assemblies that can connect the iPhone and iPod to a TV. One is termed Component and the other Composite. The Component assembly provides a higher quality picture, but it also uses more jacks. Both assemblies retail for $50. At first glance, the wiring looks complicated for two reasons. First, it is best to provide an external power supply to the portable devices so they don’t drain their batteries. Second, and more importantly, Apple does not support the HDMI standard which can transport video and audio over a single cable. Thus, while both audio and video exit the iPhone and iPod from a single socket the constituent signals must be delivered separately to the TV. In the Composite assembly video is input to the TV via a single wire and audio enters as a stereo signal via two more wires. The Component assembly inputs the video to the TV with three wires (one for each primary color) and also uses two pins for stereo audio. A textual description makes it seem more difficult that it actually is. That is why we urge you to watch the video. The fact that consumers can easily play through a television the movies and TV shows they downloaded on their iPhones and iPods has further implications. The public is becoming increasingly aware that the flat panel TV can also readily function as a giant monitor for a variety of Internet-connected devices. In addition to iPods and iPhones, other popular examples are laptop computers, video games, and specialized appliances like Roku. Ultimately this has profound implications because it induces a trend toward more frequent viewing of Internet Video on the TV. Download to iPod or iPhone If you would like to learn how to watch movies on your TV that were downloaded to your iPhone, this video is for you. Every iPod or iPhone owner knows they can buy digital music at Apple’s iTunes online store. Most also realize they can rent or purchase movies and TV shows there as well. Finally, many are aware that numerous free video and audio podcasts, some including popular TV shows, are also available. However, few understand that it is not difficult use iPods and iPhones to watch the movies stored on the portable units through a conventional flat panel TV. Today’s video shows how to do it. Apple sells two types of cable assemblies that can connect the iPhone and iPod to a TV. One is termed Component and the other Composite. The Component assembly provides a higher quality picture, but it also uses more jacks. Both assemblies retail for $50. At first glance, the wiring looks complicated for two reasons. First, it is best to provide an external power supply to the portable devices so they don’t drain their batteries. Second, and more importantly, Apple does not support the HDMI standard which can transport video and audio over a single cable. Thus, while both audio and video exit the iPhone and iPod from a single socket the constituent signals must be delivered separately to the TV. In the Composite assembly video is input to the TV via a single wire and audio enters as a stereo signal via two more wires. The Component assembly inputs the video to the TV with three wires (one for each primary color) and also uses two pins for stereo audio. A textual description makes it seem more difficult that it actually is. That is why we urge you to watch the video. The fact that consumers can easily play through a television the movies and TV shows they downloaded on their iPhones and iPods has further implications. The public is becoming increasingly aware that the flat panel TV can also readily function as a giant monitor for a variety of Internet-connected devices. In addition to iPods and iPhones, other popular examples are laptop computers, video games, and specialized appliances like Roku. Ultimately this has profound implications because it induces a trend toward more frequent viewing of Internet Video on the TV. tag:odeo.com,2009-09-03,25068281 Thu, 03 Sep 2009 15:55:40 -0700 no Inside Digital Media Television, iphone, apple, internet-tv, Podcast Video, digital-media, Future-of-Television, Hollywood-Studios, Phil-Leigh, Internet-Movies http://odeo.com/episodes/25061808-Reviving-the-Record-Labels Phil Leigh If you would like to learn one way the record labels might reinvigorate their business, this audio is for you. Everybody recognizes that the Internet radically transformed the recorded music business. Apple’s iTunes online store sells more music than any retailer having displaced Wal-Mart and Target. As a consequence pre-recorded CD sales are down over 50% from ten years ago when Shawn Fanning’s Napster was set-loose, even though it was later jailed.  Less well recognized is that the iPhone has similarly impacted Digital Music. For example, consider its affect on Internet Radio. A leading Internet Radio service called Pandora introduced an application for the iPhone a year ago. Within a single month it doubled the number of new users registering daily from 20,000 to 40,000. No doubt the numbers are even higher now. The iPhone makes Internet Radio portable. Many Pandora users jack-in the iPhone to their car stereo system as they commute to-and-from work, or anywhere they m... Phil Leigh If you would like to learn one way the record labels might reinvigorate their business, this audio is for you. Everybody recognizes that the Internet radically transformed the recorded music business. Apple’s iTunes online store sells more music than any retailer having displaced Wal-Mart and Target. As a consequence pre-recorded CD sales are down over 50% from ten years ago when Shawn Fanning’s Napster was set-loose, even though it was later jailed.  Less well recognized is that the iPhone has similarly impacted Digital Music. For example, consider its affect on Internet Radio. A leading Internet Radio service called Pandora introduced an application for the iPhone a year ago. Within a single month it doubled the number of new users registering daily from 20,000 to 40,000. No doubt the numbers are even higher now. The iPhone makes Internet Radio portable. Many Pandora users jack-in the iPhone to their car stereo system as they commute to-and-from work, or anywhere they might drive. Typically Internet Radio permits users to personalize “stations” based upon individual tastes. For example, a listener who likes Bruce Springsteen can set-up a “Bruce Springsteen Station”. Pandora then steams that user music tracks from Springsteen and similar artists. Moreover, users can “train” stations to even better suit individual tastes by clicking on a thumbs-up or thumbs-down icon for each track. With repeated interaction the station’s repertoire gets increasingly personalized thereby providing a way to discover compatible new music. Unfortunately, if its public statements are to be believed Pandora is not making money. They’ve tried non-disruptive advertising, but few users click on the ads partly because they don’t see them since the service is primarily auditory. The company also captures a commission for sales of MP3s when users click through to buy tracks on iTunes but the resulting fees are small. So, Pandora started charging $5 monthly to listeners exceeding 40 hours a month. Unfortunately, the great majority of consumers will not pay that much for Internet Radio per se. However, if Pandora were permitted to offer an on-demand subscription service along with its customary Internet Radio, the value increases significantly. Rhapsody, prepared just such an application for the iPhone and is awaiting approval.  To be sure, Rhapsody has not yet been an important success. One reason is that it competes with lower-priced subscription services. But at least equally important is that it has never been available on a popular portable device. The record labels have long been fans of on-demand services. They like the recurring income the monthly fees provide. If iPhone-enabled successful Internet Radio stations like Pandora are permitted to augment their offerings to include on-demand access to a large catalog of recorded music, consumers may well respond favorably. The labels, Apple, and the stations would each capture a portion of subscriber fees. Confessedly, Steve Jobs has been hostile to the very concept of an on-demand music service. However, now that Apple is their largest retailer, the labels argue that Apple must do something to help improve the industry’s prospects. They feel they’ve been in the penalty box long enough. Accordingly, there are unconfirmed reports that Apple may have something to say about this next week. Whatever Apple might do, the labels would help themselves if they provided reasonable licensing terms for successful Internet Radio stations like Pandora to augment their offerings with an on-demand service. Phil Leigh If you would like to learn one way the record labels might reinvigorate their business, this audio is for you. Everybody recognizes that the Internet radically transformed the recorded music business. Apple’s iTunes online store sells more music than any retailer having displaced Wal-Mart and Target. As a consequence pre-recorded CD sales are down over 50% from ten years ago when Shawn Fanning’s Napster was set-loose, even though it was later jailed.  Less well recognized is that the iPhone has similarly impacted Digital Music. For example, consider its affect on Internet Radio. A leading Internet Radio service called Pandora introduced an application for the iPhone a year ago. Within a single month it doubled the number of new users registering daily from 20,000 to 40,000. No doubt the numbers are even higher now. The iPhone makes Internet Radio portable. Many Pandora users jack-in the iPhone to their car stereo system as they commute to-and-from work, or anywhere they might drive. Typically Internet Radio permits users to personalize “stations” based upon individual tastes. For example, a listener who likes Bruce Springsteen can set-up a “Bruce Springsteen Station”. Pandora then steams that user music tracks from Springsteen and similar artists. Moreover, users can “train” stations to even better suit individual tastes by clicking on a thumbs-up or thumbs-down icon for each track. With repeated interaction the station’s repertoire gets increasingly personalized thereby providing a way to discover compatible new music. Unfortunately, if its public statements are to be believed Pandora is not making money. They’ve tried non-disruptive advertising, but few users click on the ads partly because they don’t see them since the service is primarily auditory. The company also captures a commission for sales of MP3s when users click through to buy tracks on iTunes but the resulting fees are small. So, Pandora started charging $5 monthly to listeners exceeding 40 hours a month. Unfortunately, the great majority of consumers will not pay that much for Internet Radio per se. However, if Pandora were permitted to offer an on-demand subscription service along with its customary Internet Radio, the value increases significantly. Rhapsody, prepared just such an application for the iPhone and is awaiting approval.  To be sure, Rhapsody has not yet been an important success. One reason is that it competes with lower-priced subscription services. But at least equally important is that it has never been available on a popular portable device. The record labels have long been fans of on-demand services. They like the recurring income the monthly fees provide. If iPhone-enabled successful Internet Radio stations like Pandora are permitted to augment their offerings to include on-demand access to a large catalog of recorded music, consumers may well respond favorably. The labels, Apple, and the stations would each capture a portion of subscriber fees. Confessedly, Steve Jobs has been hostile to the very concept of an on-demand music service. However, now that Apple is their largest retailer, the labels argue that Apple must do something to help improve the industry’s prospects. They feel they’ve been in the penalty box long enough. Accordingly, there are unconfirmed reports that Apple may have something to say about this next week. Whatever Apple might do, the labels would help themselves if they provided reasonable licensing terms for successful Internet Radio stations like Pandora to augment their offerings with an on-demand service. tag:odeo.com,2009-09-02,25061808 Wed, 02 Sep 2009 09:45:22 -0700 no Inside Digital Media iphone, apple, ipod, realnetworks, rhapsody, music business, pandora, Podcast Audio, record-labels http://odeo.com/episodes/24976963-How-My-Video-Consumption-Changed Phil Leigh If you would like to learn how my media usage changed during a recent period of enforced idleness, this audio program is for you. Owing to medical leave during the past two-weeks I have been relatively inactive at the office. This led to an increase, as well as a change in the pattern of, media consumption. Today’s podcast explains how. The equipment and services available in my home include CATV and broadband Internet access along with a flat panel TV that is connected to both a TiVo and a laptop computer. The laptop functions as an Internet Gateway for the TV. Thus the flat panel unit can function as either a conventional TV or a giant monitor for the Internet-connected laptop. The selection-of-function is done with a conventional TV remote unit merely by pushing one button. When used as a monitor for the laptop the Internet Explorer browser is controlled from the living room sofa with a LogiTech remote mouse and keyboard. On a typical day I would first check the TiVo “... Phil Leigh If you would like to learn how my media usage changed during a recent period of enforced idleness, this audio program is for you. Owing to medical leave during the past two-weeks I have been relatively inactive at the office. This led to an increase, as well as a change in the pattern of, media consumption. Today’s podcast explains how. The equipment and services available in my home include CATV and broadband Internet access along with a flat panel TV that is connected to both a TiVo and a laptop computer. The laptop functions as an Internet Gateway for the TV. Thus the flat panel unit can function as either a conventional TV or a giant monitor for the Internet-connected laptop. The selection-of-function is done with a conventional TV remote unit merely by pushing one button. When used as a monitor for the laptop the Internet Explorer browser is controlled from the living room sofa with a LogiTech remote mouse and keyboard. On a typical day I would first check the TiVo “Now Showing” selections that had been recorded. About half the time I was not interested in watching the recorded shows most of which were selected by the TiVo service as opposed to ones that I programmed. If there was nothing in the “Now Showing” inventory, I would start channel surfing live TV in hopes of finding something worthwhile. Generally I could not locate anything worth a grown man’s time. However, when I did, I would let the show buffer while I went to my home office to check email and read articles. After TiVo buffered about 30 minutes of the desired show I would return to the living room to watch it. The buffering normally enabled me to watch the entire show without having to look at any commercials because I would fast forward through them. When there was nothing on TiVo or live TV that I wanted to see, I would go to my home office and search imbd.com for interesting movie titles. For example, I browsed the top 250 movies as rated by imbd.com website visitors and found 8 – 10 that I wanted to see. To find them I would first check to see if the movies were available for rental from Amazon-Video-on-Demand through my TiVo. Only a couple of them were available. One I bought and the other I rented. Both were downloaded directly to my TiVo. The first download did not work and I had to call both Amazon and TiVo to get it fixed. The second one worked okay. Second, if the movie was not available at Amazon-Video-on-Demand, I would search for it on free websites such as YouTube. Surprisingly, I found a couple of the movies there. They had to be watched in ten-minute sequential segments, but there were no commercials and it was free. As noted, with the laptop as Internet Gateway I was able to watch them on the flat panel TV screen in my living room. Third, if nothing was available on TiVo, live TV, Amazon-Video-on-Demand, or places like YouTube, I would visit Hulu.com. Generally, on Hulu I chose to watch old movies.  Selecting titles was aided by the helpful reviews of Hulu.com subscribers. Once again, I watched them on the flat panel TV by using the laptop computer as an Internet Gateway. Although they were free, I had to endure the commercials. Fourth, sometimes in the process of searching for movies to watch from the home office PC, I would discover long-tail content that was only available at websites like YouTube. For example, I read a fair number of novels each year and was able to find video interviews with some of my favorite authors. Generally, I watched them on my desktop PC, but sometimes I would watch them on the flat panel TV in the living room. The experience left me with three major inferences. One: We channel surf because we don’t like what is on TV. It is not a cliché to say of cable television, “Hundreds of channels but nothing to watch”. Channel surfing is a habituated practice that points to a future characterized by a video-centric Internet where all content is searchable and immediately available. Two: After only limited exposure to services such as Hulu.com and Apple TV and Amazon-Video-on-Demand rentals, consumers are going to abandon video rental stores like Blockbuster. Their frequency-of-visits to Blockbuster will tail-off sharply. Three: The Long-Tail is going to be far more important than the established media companies would like to think. If consumers can’t find your stuff conveniently at YouTube, Hulu, iTunes, Netflix streams, or similar services, they’re going to discover other shows to like. If you don’t believe me, experience it yourself. Searching videos on YouTube is like channel surfing on steroids. Guys who channel surf the TV are already telling you their not finding what they want. Once they get habituated to surfing for videos on the Web via the TV set, the time they spend on CATV networks will steadily decline. Phil Leigh If you would like to learn how my media usage changed during a recent period of enforced idleness, this audio program is for you. Owing to medical leave during the past two-weeks I have been relatively inactive at the office. This led to an increase, as well as a change in the pattern of, media consumption. Today’s podcast explains how. The equipment and services available in my home include CATV and broadband Internet access along with a flat panel TV that is connected to both a TiVo and a laptop computer. The laptop functions as an Internet Gateway for the TV. Thus the flat panel unit can function as either a conventional TV or a giant monitor for the Internet-connected laptop. The selection-of-function is done with a conventional TV remote unit merely by pushing one button. When used as a monitor for the laptop the Internet Explorer browser is controlled from the living room sofa with a LogiTech remote mouse and keyboard. On a typical day I would first check the TiVo “Now Showing” selections that had been recorded. About half the time I was not interested in watching the recorded shows most of which were selected by the TiVo service as opposed to ones that I programmed. If there was nothing in the “Now Showing” inventory, I would start channel surfing live TV in hopes of finding something worthwhile. Generally I could not locate anything worth a grown man’s time. However, when I did, I would let the show buffer while I went to my home office to check email and read articles. After TiVo buffered about 30 minutes of the desired show I would return to the living room to watch it. The buffering normally enabled me to watch the entire show without having to look at any commercials because I would fast forward through them. When there was nothing on TiVo or live TV that I wanted to see, I would go to my home office and search imbd.com for interesting movie titles. For example, I browsed the top 250 movies as rated by imbd.com website visitors and found 8 – 10 that I wanted to see. To find them I would first check to see if the movies were available for rental from Amazon-Video-on-Demand through my TiVo. Only a couple of them were available. One I bought and the other I rented. Both were downloaded directly to my TiVo. The first download did not work and I had to call both Amazon and TiVo to get it fixed. The second one worked okay. Second, if the movie was not available at Amazon-Video-on-Demand, I would search for it on free websites such as YouTube. Surprisingly, I found a couple of the movies there. They had to be watched in ten-minute sequential segments, but there were no commercials and it was free. As noted, with the laptop as Internet Gateway I was able to watch them on the flat panel TV screen in my living room. Third, if nothing was available on TiVo, live TV, Amazon-Video-on-Demand, or places like YouTube, I would visit Hulu.com. Generally, on Hulu I chose to watch old movies.  Selecting titles was aided by the helpful reviews of Hulu.com subscribers. Once again, I watched them on the flat panel TV by using the laptop computer as an Internet Gateway. Although they were free, I had to endure the commercials. Fourth, sometimes in the process of searching for movies to watch from the home office PC, I would discover long-tail content that was only available at websites like YouTube. For example, I read a fair number of novels each year and was able to find video interviews with some of my favorite authors. Generally, I watched them on my desktop PC, but sometimes I would watch them on the flat panel TV in the living room. The experience left me with three major inferences. One: We channel surf because we don’t like what is on TV. It is not a cliché to say of cable television, “Hundreds of channels but nothing to watch”. Channel surfing is a habituated practice that points to a future characterized by a video-centric Internet where all content is searchable and immediately available. Two: After only limited exposure to services such as Hulu.com and Apple TV and Amazon-Video-on-Demand rentals, consumers are going to abandon video rental stores like Blockbuster. Their frequency-of-visits to Blockbuster will tail-off sharply. Three: The Long-Tail is going to be far more important than the established media companies would like to think. If consumers can’t find your stuff conveniently at YouTube, Hulu, iTunes, Netflix streams, or similar services, they’re going to discover other shows to like. If you don’t believe me, experience it yourself. Searching videos on YouTube is like channel surfing on steroids. Guys who channel surf the TV are already telling you their not finding what they want. Once they get habituated to surfing for videos on the Web via the TV set, the time they spend on CATV networks will steadily decline. tag:odeo.com,2009-08-17,24976963 Mon, 17 Aug 2009 15:18:46 -0700 no Inside Digital Media advertising, market research, tivo, amazon.com, Podcast Video, hulu.com, Internet-video, Future-of-Television, Hollywood-Studios, Phil-Leigh, inside digital media http://odeo.com/episodes/24795432-Future-Video-Ads-Will-Be-Shorter Click here to download a Free Prospectus for  Future Developments in Video Advertising. Download this video to iPod and iPhone. If  you would like to learn why future video commercials will be shorter, this video is for you. In our new research report, Future Developments in Video Advertising , we predict that video programming will migrate away from Cable TV and onto the Internet. Furthermore, we conclude that the great majority of consumers will expect to watch videos for free in ad-supported formats as opposed to paying a fee for rental or purchase of copyrighted content. Thus, it is crucial that future video ads be more effective than previously. One way to improve the consumer experience, and thereby amplify demand for video programs, is to reduce the time allocated to commercials. For example, at Hulu.com viewers can watch TV shows from ABC, NBC, Fox, and some Cable Channels for free in an ad-supported environment. Typically an hour long TV show can be viewed in 48 minutes bec... Click here to download a Free Prospectus for  Future Developments in Video Advertising. Download this video to iPod and iPhone. If  you would like to learn why future video commercials will be shorter, this video is for you. In our new research report, Future Developments in Video Advertising , we predict that video programming will migrate away from Cable TV and onto the Internet. Furthermore, we conclude that the great majority of consumers will expect to watch videos for free in ad-supported formats as opposed to paying a fee for rental or purchase of copyrighted content. Thus, it is crucial that future video ads be more effective than previously. One way to improve the consumer experience, and thereby amplify demand for video programs, is to reduce the time allocated to commercials. For example, at Hulu.com viewers can watch TV shows from ABC, NBC, Fox, and some Cable Channels for free in an ad-supported environment. Typically an hour long TV show can be viewed in 48 minutes because Hulu.com cuts back on commercial time. In our analysis there are three reasons that Internet video can economically justify a reduction in time dedicated to commercials. First, there is no need to set-aside advertising slots for a local TV affiliate. Typically this amounts to a “savings” of six minutes per hour. Second, unlike DVR owners, viewers of Internet video cannot fast-forward through ad-rolls from websites that transport them as streams. As a result a higher percentage of consumers actually end-up watching them because the ads cannot be easily avoided. Third, the Internet enables new types of ads that do not disrupt the underlying video program. One example is the clickable overlay, which often appears along the lower border of the video for 10 – 15 seconds inviting the consumer to click-through for more information, or to even execute a transaction. Given the IP addressing and other techniques inherent in the Internet, advertisers are better able to target such ads than on CATV systems. Length: This video is about 3 minutes long. Click here to download a Free Prospectus for  Future Developments in Video Advertising. Download this video to iPod and iPhone. If  you would like to learn why future video commercials will be shorter, this video is for you. In our new research report, Future Developments in Video Advertising , we predict that video programming will migrate away from Cable TV and onto the Internet. Furthermore, we conclude that the great majority of consumers will expect to watch videos for free in ad-supported formats as opposed to paying a fee for rental or purchase of copyrighted content. Thus, it is crucial that future video ads be more effective than previously. One way to improve the consumer experience, and thereby amplify demand for video programs, is to reduce the time allocated to commercials. For example, at Hulu.com viewers can watch TV shows from ABC, NBC, Fox, and some Cable Channels for free in an ad-supported environment. Typically an hour long TV show can be viewed in 48 minutes because Hulu.com cuts back on commercial time. In our analysis there are three reasons that Internet video can economically justify a reduction in time dedicated to commercials. First, there is no need to set-aside advertising slots for a local TV affiliate. Typically this amounts to a “savings” of six minutes per hour. Second, unlike DVR owners, viewers of Internet video cannot fast-forward through ad-rolls from websites that transport them as streams. As a result a higher percentage of consumers actually end-up watching them because the ads cannot be easily avoided. Third, the Internet enables new types of ads that do not disrupt the underlying video program. One example is the clickable overlay, which often appears along the lower border of the video for 10 – 15 seconds inviting the consumer to click-through for more information, or to even execute a transaction. Given the IP addressing and other techniques inherent in the Internet, advertisers are better able to target such ads than on CATV systems. Length: This video is about 3 minutes long. tag:odeo.com,2009-07-13,24795432 Mon, 13 Jul 2009 08:37:25 -0700 no Inside Digital Media advertising, market research, Podcast Video, digital-media, Future-of-Television, Internet-Advertising, online-advertising http://odeo.com/episodes/24713976-Effective-Ads-for-Long-Form-Internet-Video Jim Louderback, CEO, Revision3 If you would like learn about the types of advertisements that are effectively generating revenue for long-form video on the Internet, this interview is for you. Our guest today is Jim Louderback who is the CEO of  Revision3. com . His company is an Internet television network that creates, produces and distributes web television shows on niche topics. Some shows have achieved audience numbers equivalent to popular cult-TV shows. One example is DIGGnation in which two hosts discuss the top weeky topics on the Digg website.  It gets about 200,000 – 300,000 viewers which is equivalent to the TV audience for Dog the Bounty Hunter. Just like a regular TV network, Revision3 is dependent upon advertising as the primary revenue source. One reason for interviewing Jim was to gain insight into the kinds of ads that will work in an interactive environment. Revision3 uses all types of ads including video-rolls, overlays, sponsorships, and banners. Sponsorships ha... Jim Louderback, CEO, Revision3 If you would like learn about the types of advertisements that are effectively generating revenue for long-form video on the Internet, this interview is for you. Our guest today is Jim Louderback who is the CEO of  Revision3. com . His company is an Internet television network that creates, produces and distributes web television shows on niche topics. Some shows have achieved audience numbers equivalent to popular cult-TV shows. One example is DIGGnation in which two hosts discuss the top weeky topics on the Digg website.  It gets about 200,000 – 300,000 viewers which is equivalent to the TV audience for Dog the Bounty Hunter. Just like a regular TV network, Revision3 is dependent upon advertising as the primary revenue source. One reason for interviewing Jim was to gain insight into the kinds of ads that will work in an interactive environment. Revision3 uses all types of ads including video-rolls, overlays, sponsorships, and banners. Sponsorships have been particularly effective. For example, the hosts of DIGGnation typically discuss the sponsor’s products during the show. The objective is to have a deeper “conversation” with the audience about the sponsoring brands. Ordinarily the “conversations” result in a direct or implied endorsement. The approach is actually an echo of a method effectively used on television 50 – 55 years ago.  Shows such as Schlitz Playhouse 90 and The General Electric Theater had single sponsors that wanted parallel identity with the programs. For example, both put their names in the title and General Electric used a consistent host who for eight years was Ronald Reagan. As noted in our “Third Generation Television” research report released in February, long-form video will inexorably migrate to the Internet. Furthermore, consumers will exhibit a decided preference for free viewing from ad-supported websites and podcasts. As a result, it is crucial that Internet Video ads generate enough revenue to adequately compensate the program producers. To learn more about the “Third Generation Television” report click here where you can purchase a copy or download a free Prospectus. Jim Louderback, CEO, Revision3 If you would like learn about the types of advertisements that are effectively generating revenue for long-form video on the Internet, this interview is for you. Our guest today is Jim Louderback who is the CEO of  Revision3. com . His company is an Internet television network that creates, produces and distributes web television shows on niche topics. Some shows have achieved audience numbers equivalent to popular cult-TV shows. One example is DIGGnation in which two hosts discuss the top weeky topics on the Digg website.  It gets about 200,000 – 300,000 viewers which is equivalent to the TV audience for Dog the Bounty Hunter. Just like a regular TV network, Revision3 is dependent upon advertising as the primary revenue source. One reason for interviewing Jim was to gain insight into the kinds of ads that will work in an interactive environment. Revision3 uses all types of ads including video-rolls, overlays, sponsorships, and banners. Sponsorships have been particularly effective. For example, the hosts of DIGGnation typically discuss the sponsor’s products during the show. The objective is to have a deeper “conversation” with the audience about the sponsoring brands. Ordinarily the “conversations” result in a direct or implied endorsement. The approach is actually an echo of a method effectively used on television 50 – 55 years ago.  Shows such as Schlitz Playhouse 90 and The General Electric Theater had single sponsors that wanted parallel identity with the programs. For example, both put their names in the title and General Electric used a consistent host who for eight years was Ronald Reagan. As noted in our “Third Generation Television” research report released in February, long-form video will inexorably migrate to the Internet. Furthermore, consumers will exhibit a decided preference for free viewing from ad-supported websites and podcasts. As a result, it is crucial that Internet Video ads generate enough revenue to adequately compensate the program producers. To learn more about the “Third Generation Television” report click here where you can purchase a copy or download a free Prospectus. tag:odeo.com,2009-06-16,24713976 Tue, 16 Jun 2009 04:00:07 -0700 no Inside Digital Media Podcast Audio, Internet-video, Future-of-Television, Television-Advertising, Internet-Advertising, online-advertising http://odeo.com/episodes/24683916-Effective-Ads-for-Long-Form-Internet-Video Jim Louderback, CEO, Revision3 If you would like learn about the types of advertisements that are effectively generating revenue for long-form video on the Internet, this interview is for you. Our guest today is Jim Louderback who is the CEO of  Revision3. com . His company is an Internet television network that creates, produces and distributes web television shows on niche topics. Some shows have achieved audience numbers equivalent to popular cult-TV shows. One example is DIGGnation in which two hosts discuss the top weeky topics on the Digg website.  It gets about 200,000 – 300,000 viewers which is equivalent to the TV audience for Dog the Bounty Hunter. Just like a regular TV network, Revision3 is dependent upon advertising as the primary revenue source. One reason for interviewing Jim was to gain insight into the kinds of ads that will work in an interactive environment. Revision3 uses all types of ads including video-rolls, overlays, sponsorships, and banners. Sponsorships ha... Jim Louderback, CEO, Revision3 If you would like learn about the types of advertisements that are effectively generating revenue for long-form video on the Internet, this interview is for you. Our guest today is Jim Louderback who is the CEO of  Revision3. com . His company is an Internet television network that creates, produces and distributes web television shows on niche topics. Some shows have achieved audience numbers equivalent to popular cult-TV shows. One example is DIGGnation in which two hosts discuss the top weeky topics on the Digg website.  It gets about 200,000 – 300,000 viewers which is equivalent to the TV audience for Dog the Bounty Hunter. Just like a regular TV network, Revision3 is dependent upon advertising as the primary revenue source. One reason for interviewing Jim was to gain insight into the kinds of ads that will work in an interactive environment. Revision3 uses all types of ads including video-rolls, overlays, sponsorships, and banners. Sponsorships have been particularly effective. For example, the hosts of DIGGnation typically discuss the sponsor’s products during the show. The objective is to have a deeper “conversation” with the audience about the sponsoring brands. Ordinarily the “conversations” result in a direct or implied endorsement. The approach is actually an echo of a method effectively used on television 50 – 55 years ago.  Shows such as Schlitz Playhouse 90 and The General Electric Theater had single sponsors that wanted parallel identity with the programs. For example, both put their names in the title and General Electric used a consistent host who for eight years was Ronald Reagan. As noted in our “Third Generation Television” research report released in February, long-form video will inexorably migrate to the Internet. Furthermore, consumers will exhibit a decided preference for free viewing from ad-supported websites and podcasts. As a result, it is crucial that Internet Video ads generate enough revenue to adequately compensate the program producers. To learn more about the “Third Generation Television” report click here where you can purchase a copy or download a free Prospectus. Jim Louderback, CEO, Revision3 If you would like learn about the types of advertisements that are effectively generating revenue for long-form video on the Internet, this interview is for you. Our guest today is Jim Louderback who is the CEO of  Revision3. com . His company is an Internet television network that creates, produces and distributes web television shows on niche topics. Some shows have achieved audience numbers equivalent to popular cult-TV shows. One example is DIGGnation in which two hosts discuss the top weeky topics on the Digg website.  It gets about 200,000 – 300,000 viewers which is equivalent to the TV audience for Dog the Bounty Hunter. Just like a regular TV network, Revision3 is dependent upon advertising as the primary revenue source. One reason for interviewing Jim was to gain insight into the kinds of ads that will work in an interactive environment. Revision3 uses all types of ads including video-rolls, overlays, sponsorships, and banners. Sponsorships have been particularly effective. For example, the hosts of DIGGnation typically discuss the sponsor’s products during the show. The objective is to have a deeper “conversation” with the audience about the sponsoring brands. Ordinarily the “conversations” result in a direct or implied endorsement. The approach is actually an echo of a method effectively used on television 50 – 55 years ago.  Shows such as Schlitz Playhouse 90 and The General Electric Theater had single sponsors that wanted parallel identity with the programs. For example, both put their names in the title and General Electric used a consistent host who for eight years was Ronald Reagan. As noted in our “Third Generation Television” research report released in February, long-form video will inexorably migrate to the Internet. Furthermore, consumers will exhibit a decided preference for free viewing from ad-supported websites and podcasts. As a result, it is crucial that Internet Video ads generate enough revenue to adequately compensate the program producers. To learn more about the “Third Generation Television” report click here where you can purchase a copy or download a free Prospectus. tag:odeo.com,2009-06-10,24683916 Wed, 10 Jun 2009 12:46:07 -0700 no Inside Digital Media Podcast Audio, Internet-video, Future-of-Television, Television-Advertising, Internet-Advertising, online-advertising http://odeo.com/episodes/24669728-Addressable-Advertising-for-Television Seth Haberman, CEO, Visible World If you would like to learn about addressable television advertising, this interview is for you. Our guest today is Seth Haberman who is the Founder of Visible World.  His company is a leading provider of targeted television advertising. It offers a software platform, termed intelliSpot, that enables advertisers, agencies, and media companies to target, customize and change messages to address diverse audiences, programming, and business situations. Investors include Comcast, Time Warner, Viacom, WPP, and AllianceBernstein, among others. Visible World has provided addressable advertising for television since 2004. To an important extent, the capability of its intelliSpot platform to is dependent upon the pace at which cable operators roll-out addressable infrastructure. Until the formation of Canoe Venture a year or so ago, this was largely dependent upon the policies of individual systems. Canoe Ventures is an initiative that is backed by all the ma... Seth Haberman, CEO, Visible World If you would like to learn about addressable television advertising, this interview is for you. Our guest today is Seth Haberman who is the Founder of Visible World.  His company is a leading provider of targeted television advertising. It offers a software platform, termed intelliSpot, that enables advertisers, agencies, and media companies to target, customize and change messages to address diverse audiences, programming, and business situations. Investors include Comcast, Time Warner, Viacom, WPP, and AllianceBernstein, among others. Visible World has provided addressable advertising for television since 2004. To an important extent, the capability of its intelliSpot platform to is dependent upon the pace at which cable operators roll-out addressable infrastructure. Until the formation of Canoe Venture a year or so ago, this was largely dependent upon the policies of individual systems. Canoe Ventures is an initiative that is backed by all the major CATV operators. Its mission is to roll-out addressable standards for the entire industry thereby avoiding a Balkanization of formats among the various systems. In our analysis, Canoe and Visible World will be challenged by the rise of Internet Video. As TV shows migrate to the Net advertisers will find that technical standards on the Net are already established. This will enable innovators to try a number of different addressable options thereby enabling them to more quickly identify those that will work. In contrast, Canoe will have to roll-out standards via fiat and test formats that are agreed upon by venture members in advance.  Thus, we conclude that addressable video advertising is likely to first become successful on the Net. As noted in our Third Generation Television research report released in February we believe that video will inexorably move to the Internet. Furthermore, consumers will exhibit a decided preference for free viewing from ad-supported websites and podcasts. We are currently preparing a research report entitled “Future Developments in Video Advertising” that examines how video will be used for advertising and promotion in the years ahead. To learn more about our earlier Third Generation Television report click here where you can purchase a copy or download a free Prospectus. Seth Haberman, CEO, Visible World If you would like to learn about addressable television advertising, this interview is for you. Our guest today is Seth Haberman who is the Founder of Visible World.  His company is a leading provider of targeted television advertising. It offers a software platform, termed intelliSpot, that enables advertisers, agencies, and media companies to target, customize and change messages to address diverse audiences, programming, and business situations. Investors include Comcast, Time Warner, Viacom, WPP, and AllianceBernstein, among others. Visible World has provided addressable advertising for television since 2004. To an important extent, the capability of its intelliSpot platform to is dependent upon the pace at which cable operators roll-out addressable infrastructure. Until the formation of Canoe Venture a year or so ago, this was largely dependent upon the policies of individual systems. Canoe Ventures is an initiative that is backed by all the major CATV operators. Its mission is to roll-out addressable standards for the entire industry thereby avoiding a Balkanization of formats among the various systems. In our analysis, Canoe and Visible World will be challenged by the rise of Internet Video. As TV shows migrate to the Net advertisers will find that technical standards on the Net are already established. This will enable innovators to try a number of different addressable options thereby enabling them to more quickly identify those that will work. In contrast, Canoe will have to roll-out standards via fiat and test formats that are agreed upon by venture members in advance.  Thus, we conclude that addressable video advertising is likely to first become successful on the Net. As noted in our Third Generation Television research report released in February we believe that video will inexorably move to the Internet. Furthermore, consumers will exhibit a decided preference for free viewing from ad-supported websites and podcasts. We are currently preparing a research report entitled “Future Developments in Video Advertising” that examines how video will be used for advertising and promotion in the years ahead. To learn more about our earlier Third Generation Television report click here where you can purchase a copy or download a free Prospectus. tag:odeo.com,2009-06-09,24669728 Tue, 09 Jun 2009 04:00:26 -0700 no Inside Digital Media Television, advertising, Podcast Audio, Future-of-Television, Phil-Leigh, Television-Advertising, Internet-Advertising, online-advertising, Seth Haberman, Visible World http://odeo.com/episodes/24672159-Addressable-Advertising-for-Television Seth Haberman, CEO, Visible World If you would like to learn about addressable television advertising, this interview is for you. Our guest today is Seth Haberman who is the Founder of Visible World.  His company is a leading provider of targeted television advertising. It offers a software platform, termed intelliSpot, that enables advertisers, agencies, and media companies to target, customize and change messages to address diverse audiences, programming, and business situations. Investors include Comcast, Time Warner, Viacom, WPP, and AllianceBernstein, among others. Visible World has provided addressable advertising for television since 2004. To an important extent, the capability of its intelliSpot platform to is dependent upon the pace at which cable operators roll-out addressable infrastructure. Until the formation of Canoe Venture a year or so ago, this was largely dependent upon the policies of individual systems. Canoe Ventures is an initiative that is backed by all the ma... Seth Haberman, CEO, Visible World If you would like to learn about addressable television advertising, this interview is for you. Our guest today is Seth Haberman who is the Founder of Visible World.  His company is a leading provider of targeted television advertising. It offers a software platform, termed intelliSpot, that enables advertisers, agencies, and media companies to target, customize and change messages to address diverse audiences, programming, and business situations. Investors include Comcast, Time Warner, Viacom, WPP, and AllianceBernstein, among others. Visible World has provided addressable advertising for television since 2004. To an important extent, the capability of its intelliSpot platform to is dependent upon the pace at which cable operators roll-out addressable infrastructure. Until the formation of Canoe Venture a year or so ago, this was largely dependent upon the policies of individual systems. Canoe Ventures is an initiative that is backed by all the major CATV operators. Its mission is to roll-out addressable standards for the entire industry thereby avoiding a Balkanization of formats among the various systems. In our analysis, Canoe and Visible World will be challenged by the rise of Internet Video. As TV shows migrate to the Net advertisers will find that technical standards on the Net are already established. This will enable innovators to try a number of different addressable options thereby enabling them to more quickly identify those that will work. In contrast, Canoe will have to roll-out standards via fiat and test formats that are agreed upon by venture members in advance.  Thus, we conclude that addressable video advertising is likely to first become successful on the Net. As noted in our Third Generation Television research report released in February we believe that video will inexorably move to the Internet. Furthermore, consumers will exhibit a decided preference for free viewing from ad-supported websites and podcasts. We are currently preparing a research report entitled “Future Developments in Video Advertising” that examines how video will be used for advertising and promotion in the years ahead. To learn more about our earlier Third Generation Television report click here where you can purchase a copy or download a free Prospectus. Seth Haberman, CEO, Visible World If you would like to learn about addressable television advertising, this interview is for you. Our guest today is Seth Haberman who is the Founder of Visible World.  His company is a leading provider of targeted television advertising. It offers a software platform, termed intelliSpot, that enables advertisers, agencies, and media companies to target, customize and change messages to address diverse audiences, programming, and business situations. Investors include Comcast, Time Warner, Viacom, WPP, and AllianceBernstein, among others. Visible World has provided addressable advertising for television since 2004. To an important extent, the capability of its intelliSpot platform to is dependent upon the pace at which cable operators roll-out addressable infrastructure. Until the formation of Canoe Venture a year or so ago, this was largely dependent upon the policies of individual systems. Canoe Ventures is an initiative that is backed by all the major CATV operators. Its mission is to roll-out addressable standards for the entire industry thereby avoiding a Balkanization of formats among the various systems. In our analysis, Canoe and Visible World will be challenged by the rise of Internet Video. As TV shows migrate to the Net advertisers will find that technical standards on the Net are already established. This will enable innovators to try a number of different addressable options thereby enabling them to more quickly identify those that will work. In contrast, Canoe will have to roll-out standards via fiat and test formats that are agreed upon by venture members in advance.  Thus, we conclude that addressable video advertising is likely to first become successful on the Net. As noted in our Third Generation Television research report released in February we believe that video will inexorably move to the Internet. Furthermore, consumers will exhibit a decided preference for free viewing from ad-supported websites and podcasts. We are currently preparing a research report entitled “Future Developments in Video Advertising” that examines how video will be used for advertising and promotion in the years ahead. To learn more about our earlier Third Generation Television report click here where you can purchase a copy or download a free Prospectus. tag:odeo.com,2009-06-09,24672159 Tue, 09 Jun 2009 04:00:26 -0700 no Inside Digital Media Television, advertising, Podcast Audio, Future-of-Television, Phil-Leigh, Television-Advertising, Internet-Advertising, online-advertising, Seth Haberman, Visible World http://odeo.com/episodes/24672160-Streaming-Video-to-Clients-Prospects Benjamin Wayne, CEO, Fliqz.com If you would like to learn how to put video on your website that will stream via a player that has the look-and-feel of your own pages, this interview if for you. If you host videos at YouTube and have them play through your website the YouTube brand is prominently displayed on the player. Thus, businesses that put video on their websites often prefer to host their own, or use a service that provides an “unbranded” player. One such vendor is Fliqz.com which specializes in white-label video services for businesses. In addition to providing an unbranded player, Fliqz also offers industrial strength streaming and viewer analytics. Our guest today is Benjamin Wayne who is the CEO of Fliqz. Prior to organizing Fliqz, Ben was the CEO of three other Internet companies. One was a third party lead generation company and another provided price comparison shopping aids. His first job out of college was with a consulting firm in South Korea. Ben holds an undergrad... Benjamin Wayne, CEO, Fliqz.com If you would like to learn how to put video on your website that will stream via a player that has the look-and-feel of your own pages, this interview if for you. If you host videos at YouTube and have them play through your website the YouTube brand is prominently displayed on the player. Thus, businesses that put video on their websites often prefer to host their own, or use a service that provides an “unbranded” player. One such vendor is Fliqz.com which specializes in white-label video services for businesses. In addition to providing an unbranded player, Fliqz also offers industrial strength streaming and viewer analytics. Our guest today is Benjamin Wayne who is the CEO of Fliqz. Prior to organizing Fliqz, Ben was the CEO of three other Internet companies. One was a third party lead generation company and another provided price comparison shopping aids. His first job out of college was with a consulting firm in South Korea. Ben holds an undergraduate degree from Princeton and a MBA from Harvard. He was a Fulbright Research Scholar to South Korea. About 10 – 15 years ago most companies realized the competitive necessity to establish websites. In today’s environment, Ben believes that the “table stakes” now require them to provide online video. However, there is little point in meeting the new requirement with poor quality video that streams sporadically thorough players that indirectly promote their own brands such as the YouTube player. Most successful companies will want the videos to look as though the originated on the corporate website. And they’ll want comprehensive analytical data about those who are watching the videos. Companies like BrightCove, Fliqz, and Blitp.tv provide such capabilities as applications service providers. They enable your company’s website to reliably stream video to visitors. As such they enable you to communicate with video directly to clients and prospects without having to rely upon an intermediate medium such as television. For example, research at Fliqz concludes that up to 80% of the first clicks visitors make once at a website landing page containing video is on the video itself. As noted in our Third Generation Television research report released in February we believe that video will inexorably migrate to the Internet. Furthermore, consumers will exhibit a decided preference for free viewing from ad-supported websites and podcasts. We are currently preparing a research report entitled “Future Developments in Video Advertising” that examines how video will be used for advertising and promotion in the years ahead. To learn more about our earlier Third Generation Television report click here where you can purchase a copy or download a free Prospectus. Benjamin Wayne, CEO, Fliqz.com If you would like to learn how to put video on your website that will stream via a player that has the look-and-feel of your own pages, this interview if for you. If you host videos at YouTube and have them play through your website the YouTube brand is prominently displayed on the player. Thus, businesses that put video on their websites often prefer to host their own, or use a service that provides an “unbranded” player. One such vendor is Fliqz.com which specializes in white-label video services for businesses. In addition to providing an unbranded player, Fliqz also offers industrial strength streaming and viewer analytics. Our guest today is Benjamin Wayne who is the CEO of Fliqz. Prior to organizing Fliqz, Ben was the CEO of three other Internet companies. One was a third party lead generation company and another provided price comparison shopping aids. His first job out of college was with a consulting firm in South Korea. Ben holds an undergraduate degree from Princeton and a MBA from Harvard. He was a Fulbright Research Scholar to South Korea. About 10 – 15 years ago most companies realized the competitive necessity to establish websites. In today’s environment, Ben believes that the “table stakes” now require them to provide online video. However, there is little point in meeting the new requirement with poor quality video that streams sporadically thorough players that indirectly promote their own brands such as the YouTube player. Most successful companies will want the videos to look as though the originated on the corporate website. And they’ll want comprehensive analytical data about those who are watching the videos. Companies like BrightCove, Fliqz, and Blitp.tv provide such capabilities as applications service providers. They enable your company’s website to reliably stream video to visitors. As such they enable you to communicate with video directly to clients and prospects without having to rely upon an intermediate medium such as television. For example, research at Fliqz concludes that up to 80% of the first clicks visitors make once at a website landing page containing video is on the video itself. As noted in our Third Generation Television research report released in February we believe that video will inexorably migrate to the Internet. Furthermore, consumers will exhibit a decided preference for free viewing from ad-supported websites and podcasts. We are currently preparing a research report entitled “Future Developments in Video Advertising” that examines how video will be used for advertising and promotion in the years ahead. To learn more about our earlier Third Generation Television report click here where you can purchase a copy or download a free Prospectus. tag:odeo.com,2009-06-02,24672160 Tue, 02 Jun 2009 04:00:28 -0700 no Inside Digital Media youtube, advertising, Brightcove, Podcast Audio, digital-video, fliqz, benjamin wayne, digital-media, Internet-video, Future-of-Television, Phil-Leigh, Television-Advertising, Internet-Advertising http://odeo.com/episodes/24672162-Advertising-on-Internet-TV-Shows-and-Movies Steve Robinson, CEO, Panache If you would like to learn the latest from an expert about video ads for premium Internet streams such as popular TV shows and movies, this interview is for you. Our guest today is Steve Robinson who is the CEO of Panache . His company provides an ad-insertion platform that offers media and entertainment companies the infrastructure to generate advertising revenues from their video streams. Representative clients include MTV, VH1, Country Music Channel, and Nickelodeon, among others. We caught-up with Steve at the Streaming Media East conference where we could get a chance to learn his thoughts on the future of video advertising. Steve emphasized that his company is focused on premium content providers and probably accounts for about 10% – 15% of the business in his industry outside of YouTube. The advent of websites like Hulu.com and the increasing abundance of popular TV shows and movie streams on the Internet means that it is crucial that the video ad... Steve Robinson, CEO, Panache If you would like to learn the latest from an expert about video ads for premium Internet streams such as popular TV shows and movies, this interview is for you. Our guest today is Steve Robinson who is the CEO of Panache . His company provides an ad-insertion platform that offers media and entertainment companies the infrastructure to generate advertising revenues from their video streams. Representative clients include MTV, VH1, Country Music Channel, and Nickelodeon, among others. We caught-up with Steve at the Streaming Media East conference where we could get a chance to learn his thoughts on the future of video advertising. Steve emphasized that his company is focused on premium content providers and probably accounts for about 10% – 15% of the business in his industry outside of YouTube. The advent of websites like Hulu.com and the increasing abundance of popular TV shows and movie streams on the Internet means that it is crucial that the video ads in such streams generate sufficient revenues to adequately compensate the program providers. Steve makes a number of comments to this point. First, the emergence of an accepted standard will be important because standards drive large scale adoption. For example, should the pre-roll be 15 seconds, or 30 seconds? Should it be interactive or passive? Second, although standards will help establish scale, the industry is so young that there is likely to also be a lot of innovation. For example, clickable overlays that segue into interactive games have been popular on MTV. Third, TV and movie producers are going to try and move slowly into Internet distribution because they want to be assured that the revenues generated via the Net are truly incremental. In our analysis, however, they may have to move faster than they want because consumers are connecting laptop computers to flat-panel TVs and thereby getting Internet access on the TV monitor. This is feeding demand for video content from the Net. If premium producers don’t provide it, consumers will find alternate sources. Some may even resort to piracy. As noted in our Third Generation Television research report released in February we believe that video will inexorably migrate to the Internet. Furthermore, consumers will exhibit a decided preference for free viewing from ad-supported websites and podcasts. As a result, it is crucial that Internet Video ads generate enough revenue to adequately compensate the program producers. To learn more about Third Generation Television report click here where you can purchase a copy or download a free Prospectus of our research report. Steve Robinson, CEO, Panache If you would like to learn the latest from an expert about video ads for premium Internet streams such as popular TV shows and movies, this interview is for you. Our guest today is Steve Robinson who is the CEO of Panache . His company provides an ad-insertion platform that offers media and entertainment companies the infrastructure to generate advertising revenues from their video streams. Representative clients include MTV, VH1, Country Music Channel, and Nickelodeon, among others. We caught-up with Steve at the Streaming Media East conference where we could get a chance to learn his thoughts on the future of video advertising. Steve emphasized that his company is focused on premium content providers and probably accounts for about 10% – 15% of the business in his industry outside of YouTube. The advent of websites like Hulu.com and the increasing abundance of popular TV shows and movie streams on the Internet means that it is crucial that the video ads in such streams generate sufficient revenues to adequately compensate the program providers. Steve makes a number of comments to this point. First, the emergence of an accepted standard will be important because standards drive large scale adoption. For example, should the pre-roll be 15 seconds, or 30 seconds? Should it be interactive or passive? Second, although standards will help establish scale, the industry is so young that there is likely to also be a lot of innovation. For example, clickable overlays that segue into interactive games have been popular on MTV. Third, TV and movie producers are going to try and move slowly into Internet distribution because they want to be assured that the revenues generated via the Net are truly incremental. In our analysis, however, they may have to move faster than they want because consumers are connecting laptop computers to flat-panel TVs and thereby getting Internet access on the TV monitor. This is feeding demand for video content from the Net. If premium producers don’t provide it, consumers will find alternate sources. Some may even resort to piracy. As noted in our Third Generation Television research report released in February we believe that video will inexorably migrate to the Internet. Furthermore, consumers will exhibit a decided preference for free viewing from ad-supported websites and podcasts. As a result, it is crucial that Internet Video ads generate enough revenue to adequately compensate the program producers. To learn more about Third Generation Television report click here where you can purchase a copy or download a free Prospectus of our research report. tag:odeo.com,2009-05-26,24672162 Tue, 26 May 2009 04:00:47 -0700 no Inside Digital Media advertising, Podcast Audio, panache, Internet-video, Future-of-Television, Television-Advertising, Internet-Advertising, digital-music, Steve Robinsone http://odeo.com/episodes/24672163-The-Record-Label-Business Steve Knopper, Author, Appetitte for Self-Destruction If you would like to know how the Internet transformed the record label business, this interview is for you. Our guest today is Steve Knopper who is the author of Appetite for Self-Destruction . Steve’s book is a chronicle and analysis of the spectacular crash of the record industry in the Digital Age. He is a Rolling Stone contributing editor who has covered the business since 2002. Among our conclusions are the following: First, record label industry leaders during the past 30 years are “larger than life” characters whose stories may be colorful enough to merit retelling as a made-for-TV movie. Technological innovation was far down the list of the skills that made them successful. Second, the industry has almost always fought against technological change. For example, they resisted the adoption of CDs during the 1980s even though the format provided two great benefits from a financial viewpoint. First, the labels were able to s... Steve Knopper, Author, Appetitte for Self-Destruction If you would like to know how the Internet transformed the record label business, this interview is for you. Our guest today is Steve Knopper who is the author of Appetite for Self-Destruction . Steve’s book is a chronicle and analysis of the spectacular crash of the record industry in the Digital Age. He is a Rolling Stone contributing editor who has covered the business since 2002. Among our conclusions are the following: First, record label industry leaders during the past 30 years are “larger than life” characters whose stories may be colorful enough to merit retelling as a made-for-TV movie. Technological innovation was far down the list of the skills that made them successful. Second, the industry has almost always fought against technological change. For example, they resisted the adoption of CDs during the 1980s even though the format provided two great benefits from a financial viewpoint. First, the labels were able to sell CDs at a price premium relative to the LP and also simultaneously charge artists an associated technology adoption fee as an offset to royalty payments. Second, widespread acceptance of the CD led consumers to not only purchase new releases in the format but to often also replace their existing LP library selections with CDs as well. Third, the Internet has forever changed the record labels. It simply may not be possible for the industry to adapt in a way that enables it to retain its historical prominence. Its situation may be similar to the encyclopedia or newspapers businesses. For example, no matter what changes Encyclopedia Britannica made, the company simply could not retain its leadership after the advent of the Wikipedia. Similarly, it appears that newspapers could not have avoided losing prominence in classified advertising once Craig’s List gained traction. Fourth, record labels could be the “canaries in the coal mine” for the video entertainment business. Both industries are characterized by high profile leaders who are unaccustomed to adapting to changes driven by external forces. The labels were impacted first because of the lower bandwidth requirements of audio. But it has been ten years since Shawn Fanning launched Napster and the day of reckoning for entertainment video is fast approaching. As noted in our Third Generation Television research report released in February we believe that video will inexorably migrate to the Internet. Furthermore, consumers will exhibit a decided preference for free viewing from ad-supported websites and podcasts. As a result, it is crucial that Internet Video ads generate enough revenue to adequately compensate the program producers. To learn more about the Third Generation Television report click here where you can purchase a copy or download a free Prospectus. Steve Knopper, Author, Appetitte for Self-Destruction If you would like to know how the Internet transformed the record label business, this interview is for you. Our guest today is Steve Knopper who is the author of Appetite for Self-Destruction . Steve’s book is a chronicle and analysis of the spectacular crash of the record industry in the Digital Age. He is a Rolling Stone contributing editor who has covered the business since 2002. Among our conclusions are the following: First, record label industry leaders during the past 30 years are “larger than life” characters whose stories may be colorful enough to merit retelling as a made-for-TV movie. Technological innovation was far down the list of the skills that made them successful. Second, the industry has almost always fought against technological change. For example, they resisted the adoption of CDs during the 1980s even though the format provided two great benefits from a financial viewpoint. First, the labels were able to sell CDs at a price premium relative to the LP and also simultaneously charge artists an associated technology adoption fee as an offset to royalty payments. Second, widespread acceptance of the CD led consumers to not only purchase new releases in the format but to often also replace their existing LP library selections with CDs as well. Third, the Internet has forever changed the record labels. It simply may not be possible for the industry to adapt in a way that enables it to retain its historical prominence. Its situation may be similar to the encyclopedia or newspapers businesses. For example, no matter what changes Encyclopedia Britannica made, the company simply could not retain its leadership after the advent of the Wikipedia. Similarly, it appears that newspapers could not have avoided losing prominence in classified advertising once Craig’s List gained traction. Fourth, record labels could be the “canaries in the coal mine” for the video entertainment business. Both industries are characterized by high profile leaders who are unaccustomed to adapting to changes driven by external forces. The labels were impacted first because of the lower bandwidth requirements of audio. But it has been ten years since Shawn Fanning launched Napster and the day of reckoning for entertainment video is fast approaching. As noted in our Third Generation Television research report released in February we believe that video will inexorably migrate to the Internet. Furthermore, consumers will exhibit a decided preference for free viewing from ad-supported websites and podcasts. As a result, it is crucial that Internet Video ads generate enough revenue to adequately compensate the program producers. To learn more about the Third Generation Television report click here where you can purchase a copy or download a free Prospectus. tag:odeo.com,2009-05-19,24672163 Tue, 19 May 2009 04:00:13 -0700 no Inside Digital Media radio, Podcast Audio, digital-video, record-labels, digital-music, Steve Knopper http://odeo.com/episodes/24672165-Training-For-Internet-Advertising Leslie Laredo, President, The Laredo Group If you would like to learn how advertising agencies, media buyers and other media professionals learn their ways around new media, this interview is for you. Our guest today is Leslie Laredo who is the President of The Laredo Group . Her company is a leading training and consulting firm concentrating in online advertising buying and selling, search engine marketing, and site optimization. The Laredo Group provides general sales training for companies and individuals, media training for buyers and sellers, and custom consulting services for traditional, online, and cross-platform sales and marketing activities.  The client list of The Laredo Group includes many of the world’s largest and most successful companies as well as smaller firms, start-ups and many industry associations. Examples include ABC, AOL, Google, Fox, NBC, NFL, Time, Wall Street Journal, and USA Today, among others. Among her staff are published authors of industry-re... Leslie Laredo, President, The Laredo Group If you would like to learn how advertising agencies, media buyers and other media professionals learn their ways around new media, this interview is for you. Our guest today is Leslie Laredo who is the President of The Laredo Group . Her company is a leading training and consulting firm concentrating in online advertising buying and selling, search engine marketing, and site optimization. The Laredo Group provides general sales training for companies and individuals, media training for buyers and sellers, and custom consulting services for traditional, online, and cross-platform sales and marketing activities.  The client list of The Laredo Group includes many of the world’s largest and most successful companies as well as smaller firms, start-ups and many industry associations. Examples include ABC, AOL, Google, Fox, NBC, NFL, Time, Wall Street Journal, and USA Today, among others. Among her staff are published authors of industry-relevant books and articles. All instructors have real-world, hands-on experience in their fields. As noted in our Third Generation Television research report released in February we believe that video will inexorably migrate to the Internet. Furthermore, consumers will exhibit a decided preference for free viewing from ad-supported websites and podcasts. As a result, it is crucial that Internet Video ads generate enough revenue to adequately compensate the program producers. Laredo Group training can help advertising agencies, media buyers, and other advertising professionals learn how to be more effective in new media. To learn more about Third Generation Television report click here where you can purchase a copy or download a free Prospectus of our research report. Leslie Laredo, President, The Laredo Group If you would like to learn how advertising agencies, media buyers and other media professionals learn their ways around new media, this interview is for you. Our guest today is Leslie Laredo who is the President of The Laredo Group . Her company is a leading training and consulting firm concentrating in online advertising buying and selling, search engine marketing, and site optimization. The Laredo Group provides general sales training for companies and individuals, media training for buyers and sellers, and custom consulting services for traditional, online, and cross-platform sales and marketing activities.  The client list of The Laredo Group includes many of the world’s largest and most successful companies as well as smaller firms, start-ups and many industry associations. Examples include ABC, AOL, Google, Fox, NBC, NFL, Time, Wall Street Journal, and USA Today, among others. Among her staff are published authors of industry-relevant books and articles. All instructors have real-world, hands-on experience in their fields. As noted in our Third Generation Television research report released in February we believe that video will inexorably migrate to the Internet. Furthermore, consumers will exhibit a decided preference for free viewing from ad-supported websites and podcasts. As a result, it is crucial that Internet Video ads generate enough revenue to adequately compensate the program producers. Laredo Group training can help advertising agencies, media buyers, and other advertising professionals learn how to be more effective in new media. To learn more about Third Generation Television report click here where you can purchase a copy or download a free Prospectus of our research report. tag:odeo.com,2009-05-12,24672165 Tue, 12 May 2009 04:00:02 -0700 no Inside Digital Media advertising, future of tv, Podcast Audio, Future-of-Television, Television-Advertising, Internet-Advertising, Laredo Group, Leslie Laredo, future-of-advertising http://odeo.com/episodes/24540007-FreeWheel-tv-Ads-for-Online-Video Doug Knopper, Co-Founder, FreeWheel.tv If you would like to learn about a company that aims to become the DoubleClick of Internet Video advertising, this interview is for you. Our guest today is Doug Knopper who is a Co-Founder of FreeWheel.tv . His company offers a system to account for the monetization rights of online video syndication. Though it may be a bit of an oversimplification, FreeWheel hopes to become the DoubleClick of Internet Video. Doug and his two other Co-Founders worked at DoubleClick prior to organizing FreeWheel.tv in 2007. The FreeWheel service provides four functions. First, it identifies sales rights. That means that it determines what companies have the right to sell a piece of content. It assures content owners that their ads are not pre-empted by ads sold by others. Second, it pinpoints the right ad to run. Given a number of ad sellers, CPM rates, and display platforms, FreeWheel pinpoints the ads that will drive the highest possible yield. All this happen... Doug Knopper, Co-Founder, FreeWheel.tv If you would like to learn about a company that aims to become the DoubleClick of Internet Video advertising, this interview is for you. Our guest today is Doug Knopper who is a Co-Founder of FreeWheel.tv . His company offers a system to account for the monetization rights of online video syndication. Though it may be a bit of an oversimplification, FreeWheel hopes to become the DoubleClick of Internet Video. Doug and his two other Co-Founders worked at DoubleClick prior to organizing FreeWheel.tv in 2007. The FreeWheel service provides four functions. First, it identifies sales rights. That means that it determines what companies have the right to sell a piece of content. It assures content owners that their ads are not pre-empted by ads sold by others. Second, it pinpoints the right ad to run. Given a number of ad sellers, CPM rates, and display platforms, FreeWheel pinpoints the ads that will drive the highest possible yield. All this happens in milliseconds. Third, it serves the ad. The FreeWheel ad server can accommodate any video format and works with any video player. Fourth, it automates the financial accounting. Content owners, distributors, and third-party sellers are automatically assigned their rightful share of ad revenue. Doug Knopper, Co-Founder, FreeWheel.tv If you would like to learn about a company that aims to become the DoubleClick of Internet Video advertising, this interview is for you. Our guest today is Doug Knopper who is a Co-Founder of FreeWheel.tv . His company offers a system to account for the monetization rights of online video syndication. Though it may be a bit of an oversimplification, FreeWheel hopes to become the DoubleClick of Internet Video. Doug and his two other Co-Founders worked at DoubleClick prior to organizing FreeWheel.tv in 2007. The FreeWheel service provides four functions. First, it identifies sales rights. That means that it determines what companies have the right to sell a piece of content. It assures content owners that their ads are not pre-empted by ads sold by others. Second, it pinpoints the right ad to run. Given a number of ad sellers, CPM rates, and display platforms, FreeWheel pinpoints the ads that will drive the highest possible yield. All this happens in milliseconds. Third, it serves the ad. The FreeWheel ad server can accommodate any video format and works with any video player. Fourth, it automates the financial accounting. Content owners, distributors, and third-party sellers are automatically assigned their rightful share of ad revenue. tag:odeo.com,2009-05-05,24540007 Tue, 05 May 2009 04:00:26 -0700 no Inside Digital Media advertising, Podcast Audio, Internet-video, Future-of-Television, Phil-Leigh, Television-Advertising, Internet-Advertising, FreeWheel.tv, Doug Kno http://odeo.com/episodes/24672166-FreeWheel-tv-Ads-for-Online-Video Doug Knopper, Co-Founder, FreeWheel.tv If you would like to learn about a company that aims to become the DoubleClick of Internet Video advertising, this interview is for you. Our guest today is Doug Knopper who is a Co-Founder of FreeWheel.tv . His company offers a system to account for the monetization rights of online video syndication. Though it may be a bit of an oversimplification, FreeWheel hopes to become the DoubleClick of Internet Video. Doug and his two other Co-Founders worked at DoubleClick prior to organizing FreeWheel.tv in 2007. The FreeWheel service provides four functions. First, it identifies sales rights. That means that it determines what companies have the right to sell a piece of content. It assures content owners that their ads are not pre-empted by ads sold by others. Second, it pinpoints the right ad to run. Given a number of ad sellers, CPM rates, and display platforms, FreeWheel pinpoints the ads that will drive the highest possible yield. All this happen... Doug Knopper, Co-Founder, FreeWheel.tv If you would like to learn about a company that aims to become the DoubleClick of Internet Video advertising, this interview is for you. Our guest today is Doug Knopper who is a Co-Founder of FreeWheel.tv . His company offers a system to account for the monetization rights of online video syndication. Though it may be a bit of an oversimplification, FreeWheel hopes to become the DoubleClick of Internet Video. Doug and his two other Co-Founders worked at DoubleClick prior to organizing FreeWheel.tv in 2007. The FreeWheel service provides four functions. First, it identifies sales rights. That means that it determines what companies have the right to sell a piece of content. It assures content owners that their ads are not pre-empted by ads sold by others. Second, it pinpoints the right ad to run. Given a number of ad sellers, CPM rates, and display platforms, FreeWheel pinpoints the ads that will drive the highest possible yield. All this happens in milliseconds. Third, it serves the ad. The FreeWheel ad server can accommodate any video format and works with any video player. Fourth, it automates the financial accounting. Content owners, distributors, and third-party sellers are automatically assigned their rightful share of ad revenue. Doug Knopper, Co-Founder, FreeWheel.tv If you would like to learn about a company that aims to become the DoubleClick of Internet Video advertising, this interview is for you. Our guest today is Doug Knopper who is a Co-Founder of FreeWheel.tv . His company offers a system to account for the monetization rights of online video syndication. Though it may be a bit of an oversimplification, FreeWheel hopes to become the DoubleClick of Internet Video. Doug and his two other Co-Founders worked at DoubleClick prior to organizing FreeWheel.tv in 2007. The FreeWheel service provides four functions. First, it identifies sales rights. That means that it determines what companies have the right to sell a piece of content. It assures content owners that their ads are not pre-empted by ads sold by others. Second, it pinpoints the right ad to run. Given a number of ad sellers, CPM rates, and display platforms, FreeWheel pinpoints the ads that will drive the highest possible yield. All this happens in milliseconds. Third, it serves the ad. The FreeWheel ad server can accommodate any video format and works with any video player. Fourth, it automates the financial accounting. Content owners, distributors, and third-party sellers are automatically assigned their rightful share of ad revenue. tag:odeo.com,2009-05-05,24672166 Tue, 05 May 2009 04:00:26 -0700 no Inside Digital Media advertising, Podcast Audio, Internet-video, Future-of-Television, Phil-Leigh, Television-Advertising, Internet-Advertising, FreeWheel.tv, Doug Kno http://odeo.com/episodes/24672167-Internet-Video-Advertising Waikit Lau, Co-Founder, ScanScout If you would like to learn what kind of Internet Video ads work best, this interview is for you. Our guest today is Waikit Lau who is the President and Co-Founder of ScanScout.com. His four-year old company serves ads, such as pre-rolls, mid-rolls, post-rolls, and overlays, to Internet Video websites. Earlier Waikit worked at Scientific-Atlanta and Bessemer Ventures. He holds a BSEE from MIT and a MBA from Harvard. Waikit slices-and-dices the Internet Video advertising market in multiple ways. He shares his thoughts on the merits and applicability video ad types. Additionally we get a tutorial on the approaches to branding versus transaction advertising. We discuss the likely trends that will emerge once Internet Video gets to be more common on the TV. We also examine the ad characteristics that work best for mobile devices such as the iPhone. Waikit describes how targeting and accountability is actually implemented. He clears away the “smoke and mi... Waikit Lau, Co-Founder, ScanScout If you would like to learn what kind of Internet Video ads work best, this interview is for you. Our guest today is Waikit Lau who is the President and Co-Founder of ScanScout.com. His four-year old company serves ads, such as pre-rolls, mid-rolls, post-rolls, and overlays, to Internet Video websites. Earlier Waikit worked at Scientific-Atlanta and Bessemer Ventures. He holds a BSEE from MIT and a MBA from Harvard. Waikit slices-and-dices the Internet Video advertising market in multiple ways. He shares his thoughts on the merits and applicability video ad types. Additionally we get a tutorial on the approaches to branding versus transaction advertising. We discuss the likely trends that will emerge once Internet Video gets to be more common on the TV. We also examine the ad characteristics that work best for mobile devices such as the iPhone. Waikit describes how targeting and accountability is actually implemented. He clears away the “smoke and mirrors” about how it is done and how it can be done even better in the future. We examine the limitations of the Internet and discuss where improvements are needed. He shares his knowledge of click-through percentages by ad type and describes the trends in CPM rates. Issues are addressed from a variety of perspectives including those of the publisher, advertiser, ad agency, media buyer, and consumer. As noted in our Third Generation Television research report released in February we believe that video will inexorably migrate to the Internet. Furthermore, consumers will exhibit a decided preference for free viewing from ad-supported websites and podcasts. As a result, it is crucial that Internet Video ads generate enough revenue to adequately compensate the program producers. To learn more about out Third Generation Television report click here where you can purchase a copy or download a free Prospectus. Waikit Lau, Co-Founder, ScanScout If you would like to learn what kind of Internet Video ads work best, this interview is for you. Our guest today is Waikit Lau who is the President and Co-Founder of ScanScout.com. His four-year old company serves ads, such as pre-rolls, mid-rolls, post-rolls, and overlays, to Internet Video websites. Earlier Waikit worked at Scientific-Atlanta and Bessemer Ventures. He holds a BSEE from MIT and a MBA from Harvard. Waikit slices-and-dices the Internet Video advertising market in multiple ways. He shares his thoughts on the merits and applicability video ad types. Additionally we get a tutorial on the approaches to branding versus transaction advertising. We discuss the likely trends that will emerge once Internet Video gets to be more common on the TV. We also examine the ad characteristics that work best for mobile devices such as the iPhone. Waikit describes how targeting and accountability is actually implemented. He clears away the “smoke and mirrors” about how it is done and how it can be done even better in the future. We examine the limitations of the Internet and discuss where improvements are needed. He shares his knowledge of click-through percentages by ad type and describes the trends in CPM rates. Issues are addressed from a variety of perspectives including those of the publisher, advertiser, ad agency, media buyer, and consumer. As noted in our Third Generation Television research report released in February we believe that video will inexorably migrate to the Internet. Furthermore, consumers will exhibit a decided preference for free viewing from ad-supported websites and podcasts. As a result, it is crucial that Internet Video ads generate enough revenue to adequately compensate the program producers. To learn more about out Third Generation Television report click here where you can purchase a copy or download a free Prospectus. tag:odeo.com,2009-04-28,24672167 Tue, 28 Apr 2009 04:00:42 -0700 no Inside Digital Media advertising, scanscout, Podcast Audio, Internet-video, Future-of-Television, Television-Advertising, Internet-Advertising, online-advertising, Internet-Media http://odeo.com/episodes/24672168-Internet-TV-Consumer-Attitudes [See post to watch Flash video] Download to iPod and iPhone If you would like to learn the latest thinking from Parks Associates about Internet-Video-to-the-TV, this interview is for you. Our guest today is Kurt Scherf who is a Vice President and Principal Analyst at Parks Associates. He narrates a PowerPoint summarizing his latest white paper “From Boob Tube to YouTube”. It is available for free at his website. We found three of Kurt’s conclusions of particular interest. First, the two most popular items jacked-into TVs and also connected to the Internet are (1) console video game players and (2) computers. In the United States, about 13 million consoles and 7.5 million computers are thus connected. Inside Digital Media concludes that most of the computers are used for providing unrestricted Internet access to the TV whereas only a minority of the game consoles are accessing Internet Video. Moreover, most of the game consoles are getting videos either via rental or purchase as oppo... [See post to watch Flash video] Download to iPod and iPhone If you would like to learn the latest thinking from Parks Associates about Internet-Video-to-the-TV, this interview is for you. Our guest today is Kurt Scherf who is a Vice President and Principal Analyst at Parks Associates. He narrates a PowerPoint summarizing his latest white paper “From Boob Tube to YouTube”. It is available for free at his website. We found three of Kurt’s conclusions of particular interest. First, the two most popular items jacked-into TVs and also connected to the Internet are (1) console video game players and (2) computers. In the United States, about 13 million consoles and 7.5 million computers are thus connected. Inside Digital Media concludes that most of the computers are used for providing unrestricted Internet access to the TV whereas only a minority of the game consoles are accessing Internet Video. Moreover, most of the game consoles are getting videos either via rental or purchase as opposed to free ad-supported web sites.  Consoles are primarily connected in order to enable multiplayer gaming. Second, Parks surveys conclude that consumers are frustrated by the user interfaces presently available. In our analysis, those using hand-held remotes are more confusing than the familiar web browser that a computer-to-TV connection provides. This is one reason that future TVs may become browser-centric. Third, consumers want more than mere access to web videos on Internet-connected TVs. In point of fact, Parks surveys reveal that they want (on the TV) email, search, and gaming, more than Internet Video, per se. This is Third Generation Television. To learn more click here where you can purchase a copy or our research report or download a free Prospectus. [See post to watch Flash video] Download to iPod and iPhone If you would like to learn the latest thinking from Parks Associates about Internet-Video-to-the-TV, this interview is for you. Our guest today is Kurt Scherf who is a Vice President and Principal Analyst at Parks Associates. He narrates a PowerPoint summarizing his latest white paper “From Boob Tube to YouTube”. It is available for free at his website. We found three of Kurt’s conclusions of particular interest. First, the two most popular items jacked-into TVs and also connected to the Internet are (1) console video game players and (2) computers. In the United States, about 13 million consoles and 7.5 million computers are thus connected. Inside Digital Media concludes that most of the computers are used for providing unrestricted Internet access to the TV whereas only a minority of the game consoles are accessing Internet Video. Moreover, most of the game consoles are getting videos either via rental or purchase as opposed to free ad-supported web sites.  Consoles are primarily connected in order to enable multiplayer gaming. Second, Parks surveys conclude that consumers are frustrated by the user interfaces presently available. In our analysis, those using hand-held remotes are more confusing than the familiar web browser that a computer-to-TV connection provides. This is one reason that future TVs may become browser-centric. Third, consumers want more than mere access to web videos on Internet-connected TVs. In point of fact, Parks surveys reveal that they want (on the TV) email, search, and gaming, more than Internet Video, per se. This is Third Generation Television. To learn more click here where you can purchase a copy or our research report or download a free Prospectus. tag:odeo.com,2009-04-21,24672168 Tue, 21 Apr 2009 03:00:53 -0700 no Inside Digital Media Television, Podcast Video, digital-media, Internet-video, Future-of-Television, Hollywood-Studios, Parks-Associates, Kurt Scherf http://odeo.com/episodes/24672169-Metered-Pricing-for-Internet-Access Timothy Karr, Campaign Director, FreePress.net If you would like to learn about efforts by Time Warner Cable and other broadband ISPs to test metered-use pricing of Internet service in selected markets, this interview is for you. Our guest today is Timothy Karr who is the Campaign Director at FreePress.net . His organization is about six years old and is focused on policy issues relating to media. It is funded by various private foundations and individuals and does not take donations from corporations. Few, if any, achievements exceed Newton’s Three Laws of Physics. But Newton was also a believer in the occult. Similarly, few contributions to electronic networking surpass Bob Metcalf’s invention of Ethernet. But, Metcalf also predicted the impending collapse on the Internet in 1996 owing to characteristic exponential traffic growth. Metcalfe was wrong and modified his prediction to forecast a brownout. He was wrong about that too. Now Time Warner Cable has updated Metcalfe’s rear-vi... Timothy Karr, Campaign Director, FreePress.net If you would like to learn about efforts by Time Warner Cable and other broadband ISPs to test metered-use pricing of Internet service in selected markets, this interview is for you. Our guest today is Timothy Karr who is the Campaign Director at FreePress.net . His organization is about six years old and is focused on policy issues relating to media. It is funded by various private foundations and individuals and does not take donations from corporations. Few, if any, achievements exceed Newton’s Three Laws of Physics. But Newton was also a believer in the occult. Similarly, few contributions to electronic networking surpass Bob Metcalf’s invention of Ethernet. But, Metcalf also predicted the impending collapse on the Internet in 1996 owing to characteristic exponential traffic growth. Metcalfe was wrong and modified his prediction to forecast a brownout. He was wrong about that too. Now Time Warner Cable has updated Metcalfe’s rear-view mirror look and predicts dire consequences if it is not permitted to charge Internet customers a metered rate based upon bandwidth consumed. Their plans to test market a new tariff have sparked a heated debate. Time Warner and allies argue on one side that higher rates are needed to encourage investment in new facilities. On the other side are those who argue that the move is nothing less than a disguised effort to strangle Internet Video in the cradle and thereby preserve the CATV business model. They note that exponential traffic growth has always been characteristic of the Internet and that adding capacity is not nearly as expensive as Time Warner implies. In our analysis, the natural evolution of the Internet is toward intelligence at the endpoints. It enables an abundance of future Cloud Computing applications ranging telepresence to routine video phone calls and others that cannot even be predicted. In totality they are likely to become nearly indispensable to consumers and businesses alike. Steps that block such evolution will irreparably damage the United States economy. Accordingly, it is crucial that monopolies like Time Warner and others convincingly demonstrate that their new rates are merited. The chart below from the Time Warner Cable annual report suggests that skepticism is warranted. Apparently the company’s ISP profit margins exceed 95% and their direct ISP service costs dropped 12% last year even as revenues increased 11%. Time Warner Cable, ISP Revenue and Costs Timothy Karr, Campaign Director, FreePress.net If you would like to learn about efforts by Time Warner Cable and other broadband ISPs to test metered-use pricing of Internet service in selected markets, this interview is for you. Our guest today is Timothy Karr who is the Campaign Director at FreePress.net . His organization is about six years old and is focused on policy issues relating to media. It is funded by various private foundations and individuals and does not take donations from corporations. Few, if any, achievements exceed Newton’s Three Laws of Physics. But Newton was also a believer in the occult. Similarly, few contributions to electronic networking surpass Bob Metcalf’s invention of Ethernet. But, Metcalf also predicted the impending collapse on the Internet in 1996 owing to characteristic exponential traffic growth. Metcalfe was wrong and modified his prediction to forecast a brownout. He was wrong about that too. Now Time Warner Cable has updated Metcalfe’s rear-view mirror look and predicts dire consequences if it is not permitted to charge Internet customers a metered rate based upon bandwidth consumed. Their plans to test market a new tariff have sparked a heated debate. Time Warner and allies argue on one side that higher rates are needed to encourage investment in new facilities. On the other side are those who argue that the move is nothing less than a disguised effort to strangle Internet Video in the cradle and thereby preserve the CATV business model. They note that exponential traffic growth has always been characteristic of the Internet and that adding capacity is not nearly as expensive as Time Warner implies. In our analysis, the natural evolution of the Internet is toward intelligence at the endpoints. It enables an abundance of future Cloud Computing applications ranging telepresence to routine video phone calls and others that cannot even be predicted. In totality they are likely to become nearly indispensable to consumers and businesses alike. Steps that block such evolution will irreparably damage the United States economy. Accordingly, it is crucial that monopolies like Time Warner and others convincingly demonstrate that their new rates are merited. The chart below from the Time Warner Cable annual report suggests that skepticism is warranted. Apparently the company’s ISP profit margins exceed 95% and their direct ISP service costs dropped 12% last year even as revenues increased 11%. Time Warner Cable, ISP Revenue and Costs tag:odeo.com,2009-04-16,24672169 Thu, 16 Apr 2009 13:47:25 -0700 no Inside Digital Media Podcast Audio, freepress.net, internet-access, time warner cable, metered pricing, Bandwidth Pricing, Useage Pricing http://odeo.com/episodes/24672171-Opinion-Surveys-vs-Direct-Experience How do opinion surveys of the uninitiated compare to the knowledge of those with direct experience? There’s a lot to be said for direct experience. While looking for an advantageous way to attack the Confederates in the Spring of 1862 the commander of the Federal army in Virginia and his staff approached the Chickahominy River. Stopping at the bank, they pondered whether it was too deep for troops to cross. As the group discussed the matter, one of the youngest staff members rode his horse down the bank and into the river. From his dry saddle at midstream he turned around and shouted back, “This is how deep it is General.” * The officer with wet boots was George Custer, who later became the youngest Brigadier General in the Union army. Years later along the banks of a Montana river incongruously named Little Big Horn he would achieve even greater notoriety. But that’s another story, and a good one. Getting Internet Video on the television is a similar. Those who have experience unli... How do opinion surveys of the uninitiated compare to the knowledge of those with direct experience? There’s a lot to be said for direct experience. While looking for an advantageous way to attack the Confederates in the Spring of 1862 the commander of the Federal army in Virginia and his staff approached the Chickahominy River. Stopping at the bank, they pondered whether it was too deep for troops to cross. As the group discussed the matter, one of the youngest staff members rode his horse down the bank and into the river. From his dry saddle at midstream he turned around and shouted back, “This is how deep it is General.” * The officer with wet boots was George Custer, who later became the youngest Brigadier General in the Union army. Years later along the banks of a Montana river incongruously named Little Big Horn he would achieve even greater notoriety. But that’s another story, and a good one. Getting Internet Video on the television is a similar. Those who have experience unlimited Internet access quickly comprehend the future as though they had a vision on the road to Damascus. For such users the television evolves into a dual function device. In one context it remains a conventional television, but in a second it becomes a giant window into the Internet Cloud. After 10 – 15 years of surfing the Net on their computers, they’ll never be satisfied with a Walled Garden of Internet content on the TV. No matter how beautiful, it will always be perceived as a Walled Prison. Thus, survey results from conventional TV watchers revealing they want YouTube on their TVs overlooks two bigger points. First, if they are constrained to limit their response to YouTube or other discrete items per se, they are unable to express a desire for unlimited access. But the second point is even more significant. Specifically, many users cannot realize how much they want something until they have experienced it. That’s why auto dealers want you to test drive a car. It’s also why 15 years ago many of us thought the Internet was for geeks only. In our analysis, unrestricted Internet access at the TV is even a more applicable example. The point is one of the basic conclusions of our earlier “Third Generation Television: Internet-Video-to-the-TV” research report. In short, no matter how much consumers are surveyed about Internet access to the TV, their true reaction cannot be measured until they have experience it. Once they have, a number of points become obvious. One is their ultimate dissatisfaction with restrictions to Internet access on the TV. Another is that they will have a decided preference for advertising-supported video as opposed to rentals from places like iTunes or Amazon-Video-on-Demand. The second point leads us to undertake a new research project, “Future Developments in Video Advertising”. The report is currently in preparation and will be released within 2 – 3 months. Advance subscribers get a discount. If you want subscription information, or merely would like to suggest coverage topics, feel welcome to contact me. ______________________________________________________ *Catton, Bruce: Mr. Lincoln’s Army, p. 118, Smith Press, 2007 How do opinion surveys of the uninitiated compare to the knowledge of those with direct experience? There’s a lot to be said for direct experience. While looking for an advantageous way to attack the Confederates in the Spring of 1862 the commander of the Federal army in Virginia and his staff approached the Chickahominy River. Stopping at the bank, they pondered whether it was too deep for troops to cross. As the group discussed the matter, one of the youngest staff members rode his horse down the bank and into the river. From his dry saddle at midstream he turned around and shouted back, “This is how deep it is General.” * The officer with wet boots was George Custer, who later became the youngest Brigadier General in the Union army. Years later along the banks of a Montana river incongruously named Little Big Horn he would achieve even greater notoriety. But that’s another story, and a good one. Getting Internet Video on the television is a similar. Those who have experience unlimited Internet access quickly comprehend the future as though they had a vision on the road to Damascus. For such users the television evolves into a dual function device. In one context it remains a conventional television, but in a second it becomes a giant window into the Internet Cloud. After 10 – 15 years of surfing the Net on their computers, they’ll never be satisfied with a Walled Garden of Internet content on the TV. No matter how beautiful, it will always be perceived as a Walled Prison. Thus, survey results from conventional TV watchers revealing they want YouTube on their TVs overlooks two bigger points. First, if they are constrained to limit their response to YouTube or other discrete items per se, they are unable to express a desire for unlimited access. But the second point is even more significant. Specifically, many users cannot realize how much they want something until they have experienced it. That’s why auto dealers want you to test drive a car. It’s also why 15 years ago many of us thought the Internet was for geeks only. In our analysis, unrestricted Internet access at the TV is even a more applicable example. The point is one of the basic conclusions of our earlier “Third Generation Television: Internet-Video-to-the-TV” research report. In short, no matter how much consumers are surveyed about Internet access to the TV, their true reaction cannot be measured until they have experience it. Once they have, a number of points become obvious. One is their ultimate dissatisfaction with restrictions to Internet access on the TV. Another is that they will have a decided preference for advertising-supported video as opposed to rentals from places like iTunes or Amazon-Video-on-Demand. The second point leads us to undertake a new research project, “Future Developments in Video Advertising”. The report is currently in preparation and will be released within 2 – 3 months. Advance subscribers get a discount. If you want subscription information, or merely would like to suggest coverage topics, feel welcome to contact me. ______________________________________________________ *Catton, Bruce: Mr. Lincoln’s Army, p. 118, Smith Press, 2007 tag:odeo.com,2009-04-08,24672171 Wed, 08 Apr 2009 03:00:49 -0700 no Inside Digital Media podcast, Television, Podcasting, youtube, Podcast Audio, Internet-video, Future-of-Television, Television-Advertising, Internet-Advertising, online-advertising, Custer, Opinion Surveys http://odeo.com/episodes/24672174-Netbooks-Accelerate-Internet-Video-to-the-TV-Adoption How will Internet-Video-to-the-TV be impacted if inexpensive “netbooks” take market share away from conventional laptop computers? By way of background, netbooks are pint-sized laptop computers. Typically they have nine-inch screens as compared to  fifteen-inches (or bigger) for a conventional laptop. Also netbooks have less powerful processors, smaller memories, and less sophisticated software.  Gartner estimates that they could account for 10% of laptop computer sales by the end of this year. Netbooks could have a big impact on the streaming video market for three reasons. First, despite their lower price they are capable of processing streaming video just fine as this video demonstrates . Moreover, the netbooks can be attached to most flat-panel TVs. While few netbooks currently provide the HDMI sockets that would simplify such connections, nearly all offer alternative receptacles such as VGA for video and audio-out jacks for audio. Second, netbook prices compare favorably to ded... How will Internet-Video-to-the-TV be impacted if inexpensive “netbooks” take market share away from conventional laptop computers? By way of background, netbooks are pint-sized laptop computers. Typically they have nine-inch screens as compared to  fifteen-inches (or bigger) for a conventional laptop. Also netbooks have less powerful processors, smaller memories, and less sophisticated software.  Gartner estimates that they could account for 10% of laptop computer sales by the end of this year. Netbooks could have a big impact on the streaming video market for three reasons. First, despite their lower price they are capable of processing streaming video just fine as this video demonstrates . Moreover, the netbooks can be attached to most flat-panel TVs. While few netbooks currently provide the HDMI sockets that would simplify such connections, nearly all offer alternative receptacles such as VGA for video and audio-out jacks for audio. Second, netbook prices compare favorably to dedicated appliances designed to get Internet Video to the TV. Current units are priced at $200 - $400 and models slated for delivery in a few months are priced even lower. By comparison, the Apple TV is priced at $230 and only permits users to access content from the iTunes store whereas netbooks can stream video from anywhere on the Web. In Atlanta AT&T is testing a special promotion offering netbooks for $50 to new Internet subscribers. The company may spread the promotion to other cities once the Atlanta test is completed. In short, netbooks could become commonly available for $100 or less if ISPs subsidize the purchase price like the cellular operators do for cell-phones. Third, as netbooks gain market share they’ll put pricing pressure on laptops. That means that laptop buyers will be able to get units with HDMI sockets that will more easily attach to flat-panel TVs and also accommodate High Definition video. Such units are available for $400 presently and could drop to $300 by year end. Once netbooks, or laptops, are mated with a flat-panel TV the television becomes a dual function device. In one context it remains a TV as we have always known it, but in a second one it become a giant window into the Internet Cloud. Give a remote mouse and keyboard the user gets a lean-back viewing experience of Internet Video on television 15 – 20 feet distant from the screen. Ultimately the laptop (or netbook) as Internet-Gateway for the TV will become a forcing factor inducing TV set makers to offer browser-centric televisions as they come off the factory floor. This is Third Generation Television. To learn more click here where you can either purchase a copy or our “Third Generation Television: Internet-Video-to-the-TV” research report or download a free copy of the prospectus. How will Internet-Video-to-the-TV be impacted if inexpensive “netbooks” take market share away from conventional laptop computers? By way of background, netbooks are pint-sized laptop computers. Typically they have nine-inch screens as compared to  fifteen-inches (or bigger) for a conventional laptop. Also netbooks have less powerful processors, smaller memories, and less sophisticated software.  Gartner estimates that they could account for 10% of laptop computer sales by the end of this year. Netbooks could have a big impact on the streaming video market for three reasons. First, despite their lower price they are capable of processing streaming video just fine as this video demonstrates . Moreover, the netbooks can be attached to most flat-panel TVs. While few netbooks currently provide the HDMI sockets that would simplify such connections, nearly all offer alternative receptacles such as VGA for video and audio-out jacks for audio. Second, netbook prices compare favorably to dedicated appliances designed to get Internet Video to the TV. Current units are priced at $200 - $400 and models slated for delivery in a few months are priced even lower. By comparison, the Apple TV is priced at $230 and only permits users to access content from the iTunes store whereas netbooks can stream video from anywhere on the Web. In Atlanta AT&T is testing a special promotion offering netbooks for $50 to new Internet subscribers. The company may spread the promotion to other cities once the Atlanta test is completed. In short, netbooks could become commonly available for $100 or less if ISPs subsidize the purchase price like the cellular operators do for cell-phones. Third, as netbooks gain market share they’ll put pricing pressure on laptops. That means that laptop buyers will be able to get units with HDMI sockets that will more easily attach to flat-panel TVs and also accommodate High Definition video. Such units are available for $400 presently and could drop to $300 by year end. Once netbooks, or laptops, are mated with a flat-panel TV the television becomes a dual function device. In one context it remains a TV as we have always known it, but in a second one it become a giant window into the Internet Cloud. Give a remote mouse and keyboard the user gets a lean-back viewing experience of Internet Video on television 15 – 20 feet distant from the screen. Ultimately the laptop (or netbook) as Internet-Gateway for the TV will become a forcing factor inducing TV set makers to offer browser-centric televisions as they come off the factory floor. This is Third Generation Television. To learn more click here where you can either purchase a copy or our “Third Generation Television: Internet-Video-to-the-TV” research report or download a free copy of the prospectus. tag:odeo.com,2009-04-06,24672174 Mon, 06 Apr 2009 11:39:37 -0700 no Inside Digital Media iphone, Podcast Audio, netbook, digital-video, Internet-video, Future-of-Television http://odeo.com/episodes/24672175-3rd-Party-Widgets-for-Verizon-FiOS-TV Joe Ambeault, Verizon What if Verizon FiOS offered a video-centric “apps store” for its television set-top box analogous to the one that Apple has for the iPhone? The answer depends upon the restrictions that Verizon might impose on third-party developers. For example, if sites like Hulu, TV.com, and Joost are allowed to develop widgets enabling FiOS subscribers to visit the websites to watch TV shows over the Internet, then it would be significant. However, if Verizon moves slowly, or only permits a few applications from those not affiliated with current programmers providing shows for FiOS IPTV service, then it may be relatively inconsequential for two reasons. First, if they move slowly the Third Generation Television revolution will leave them choking in the dust. It is estimated that over 5 million consumers have already attached laptop computers to flat-panel TVs thereby transforming the TV into a giant window into the Internet Cloud. To such users a Walled Garden of Verizon W... Joe Ambeault, Verizon What if Verizon FiOS offered a video-centric “apps store” for its television set-top box analogous to the one that Apple has for the iPhone? The answer depends upon the restrictions that Verizon might impose on third-party developers. For example, if sites like Hulu, TV.com, and Joost are allowed to develop widgets enabling FiOS subscribers to visit the websites to watch TV shows over the Internet, then it would be significant. However, if Verizon moves slowly, or only permits a few applications from those not affiliated with current programmers providing shows for FiOS IPTV service, then it may be relatively inconsequential for two reasons. First, if they move slowly the Third Generation Television revolution will leave them choking in the dust. It is estimated that over 5 million consumers have already attached laptop computers to flat-panel TVs thereby transforming the TV into a giant window into the Internet Cloud. To such users a Walled Garden of Verizon Widgets will look more like a Walled Prison. Second, if platform access is limited to content partners then it is likely that a mere handful of widgets will get developed and the pace of introduction will only slightly exceed continental drift. Basically, existing content partners have far less incentive to innovate. The established order is almost always more comfortable with the status quo. However, you are able to judge for yourself by listening to our interview with Joe Ambeault who is the Director of Interactive TV Applications at Verizon.   In point of fact, his company has decided to move forward by permitting third parties to develop applications for the Verizon FiOS set-top box. Initially it shall be limited to existing content providers. Also, as Joe notes, Verizon itself will be developing more widgets to add to the weather and traffic ones provided to date. This is Third Generation Television. To learn more visit www.insidedigitalmedia.com Joe Ambeault, Verizon What if Verizon FiOS offered a video-centric “apps store” for its television set-top box analogous to the one that Apple has for the iPhone? The answer depends upon the restrictions that Verizon might impose on third-party developers. For example, if sites like Hulu, TV.com, and Joost are allowed to develop widgets enabling FiOS subscribers to visit the websites to watch TV shows over the Internet, then it would be significant. However, if Verizon moves slowly, or only permits a few applications from those not affiliated with current programmers providing shows for FiOS IPTV service, then it may be relatively inconsequential for two reasons. First, if they move slowly the Third Generation Television revolution will leave them choking in the dust. It is estimated that over 5 million consumers have already attached laptop computers to flat-panel TVs thereby transforming the TV into a giant window into the Internet Cloud. To such users a Walled Garden of Verizon Widgets will look more like a Walled Prison. Second, if platform access is limited to content partners then it is likely that a mere handful of widgets will get developed and the pace of introduction will only slightly exceed continental drift. Basically, existing content partners have far less incentive to innovate. The established order is almost always more comfortable with the status quo. However, you are able to judge for yourself by listening to our interview with Joe Ambeault who is the Director of Interactive TV Applications at Verizon.   In point of fact, his company has decided to move forward by permitting third parties to develop applications for the Verizon FiOS set-top box. Initially it shall be limited to existing content providers. Also, as Joe notes, Verizon itself will be developing more widgets to add to the weather and traffic ones provided to date. This is Third Generation Television. To learn more visit www.insidedigitalmedia.com tag:odeo.com,2009-04-01,24672175 Wed, 01 Apr 2009 08:16:09 -0700 no Inside Digital Media Television, iphone, apple, verizon, Podcast Audio, Future-of-Television http://odeo.com/episodes/24672176-Internet-TV-The-Empire-Strikes-Back What if popular TV shows are only permitted to be viewed over-the-Net by subscribers to conventional CATV, Satellite, and IPTV services? Such a plan seems to be gaining momentum among companies such as Time Warner, Direct TV, and Verizon. They want to discourage subscribers from “cutting the cord” to conventional TV and alternately watching the shows via broadband ISP service at websites like Hulu, Joost, and TV.com. Simultaneously they reason the plan provides added value to conventional subscribers because it gives viewers an alternate way to watch the shows. The answer to “what would happen?” depends upon a number of contingencies. The two most important are (1) whether it would be free or involve yet another monthly charge and (2) whether the broadcast networks would co-operate.” As to the first point, it appears that a number of popular cable programmers want to be paid an additional fee thereby requiring the operators to pass along the costs to subscribers. Alternately the ope... What if popular TV shows are only permitted to be viewed over-the-Net by subscribers to conventional CATV, Satellite, and IPTV services? Such a plan seems to be gaining momentum among companies such as Time Warner, Direct TV, and Verizon. They want to discourage subscribers from “cutting the cord” to conventional TV and alternately watching the shows via broadband ISP service at websites like Hulu, Joost, and TV.com. Simultaneously they reason the plan provides added value to conventional subscribers because it gives viewers an alternate way to watch the shows. The answer to “what would happen?” depends upon a number of contingencies. The two most important are (1) whether it would be free or involve yet another monthly charge and (2) whether the broadcast networks would co-operate.” As to the first point, it appears that a number of popular cable programmers want to be paid an additional fee thereby requiring the operators to pass along the costs to subscribers. Alternately the operators could “eat” the expense themselves, but there’s not a Saint’s chance at a political convention that they would do that. Secondly, the broadcast networks (ABC, CBS, Fox, and NBC) are likely to be less co-operative because they generally don’t collect carriage fees from the operators as do the cable networks like ESPN. However, system operators may be able to “buy” broadcast network co-operation by paying them fees similar to those paid to the cable networks.  The broadcast networks would argue, as a matter of parity with the cable networks, that such fees should be based upon the 80 million conventional TV subscribers instead of the nascent subscribers to a restricted “over-the-top” video service. In short, it appears that getting everyone to agree is like herding cats. Furthermore, the incentives needed for such co-operation may require the operators to pass along the expense in the form of an incremental monthly subscriber fee. Thus, we come to two conclusions. First, we don’t think many subscribers will be willing to pay much extra for Internet access to shows that are already available on conventional TV. It is likely to be about as popular as paid online newspaper subscriptions. Second, the initiative reminds us of the first alternative offerings to Shawn Fanning’s Napster offered by the record label industry, PressPlay and MusicNet. In retrospect it is clear that both were intentionally restrictive in order to minimize the potential adverse impact on CD sales. But the strategy backfired as illegal file sharing ran amok in the absence of a realistic legal alternative. The situation could be much the same for video. If consumers are confronted with too many obstacles when attempting to watch TV shows and movies on the Internet, they may resort to piracy. Confessedly, the mainstream will be reluctant to access pirated sites as long as they are “geeky” and potential sources of malware. However, recent developments suggest that pirated content is available at websites providing streams as opposed to downloads. This is important for two reasons. First, anyone skilled enough to watch a YouTube video will understand how to watch a video stream from most any website. Second, streams are less likely to infect the viewer’s computer than are downloads. This is Third Generation Television. To learn more click here where you can either purchase a copy or our “Third Generation Television” research report or download a free copy of the prospectus. What if popular TV shows are only permitted to be viewed over-the-Net by subscribers to conventional CATV, Satellite, and IPTV services? Such a plan seems to be gaining momentum among companies such as Time Warner, Direct TV, and Verizon. They want to discourage subscribers from “cutting the cord” to conventional TV and alternately watching the shows via broadband ISP service at websites like Hulu, Joost, and TV.com. Simultaneously they reason the plan provides added value to conventional subscribers because it gives viewers an alternate way to watch the shows. The answer to “what would happen?” depends upon a number of contingencies. The two most important are (1) whether it would be free or involve yet another monthly charge and (2) whether the broadcast networks would co-operate.” As to the first point, it appears that a number of popular cable programmers want to be paid an additional fee thereby requiring the operators to pass along the costs to subscribers. Alternately the operators could “eat” the expense themselves, but there’s not a Saint’s chance at a political convention that they would do that. Secondly, the broadcast networks (ABC, CBS, Fox, and NBC) are likely to be less co-operative because they generally don’t collect carriage fees from the operators as do the cable networks like ESPN. However, system operators may be able to “buy” broadcast network co-operation by paying them fees similar to those paid to the cable networks.  The broadcast networks would argue, as a matter of parity with the cable networks, that such fees should be based upon the 80 million conventional TV subscribers instead of the nascent subscribers to a restricted “over-the-top” video service. In short, it appears that getting everyone to agree is like herding cats. Furthermore, the incentives needed for such co-operation may require the operators to pass along the expense in the form of an incremental monthly subscriber fee. Thus, we come to two conclusions. First, we don’t think many subscribers will be willing to pay much extra for Internet access to shows that are already available on conventional TV. It is likely to be about as popular as paid online newspaper subscriptions. Second, the initiative reminds us of the first alternative offerings to Shawn Fanning’s Napster offered by the record label industry, PressPlay and MusicNet. In retrospect it is clear that both were intentionally restrictive in order to minimize the potential adverse impact on CD sales. But the strategy backfired as illegal file sharing ran amok in the absence of a realistic legal alternative. The situation could be much the same for video. If consumers are confronted with too many obstacles when attempting to watch TV shows and movies on the Internet, they may resort to piracy. Confessedly, the mainstream will be reluctant to access pirated sites as long as they are “geeky” and potential sources of malware. However, recent developments suggest that pirated content is available at websites providing streams as opposed to downloads. This is important for two reasons. First, anyone skilled enough to watch a YouTube video will understand how to watch a video stream from most any website. Second, streams are less likely to infect the viewer’s computer than are downloads. This is Third Generation Television. To learn more click here where you can either purchase a copy or our “Third Generation Television” research report or download a free copy of the prospectus. tag:odeo.com,2009-03-31,24672176 Tue, 31 Mar 2009 11:29:16 -0700 no Inside Digital Media verizon, Time Warner, iptv, hulu, joost, Podcast Audio, cable industry, Internet-video, Future-of-Television, CATV Industry, TV.com, Direct TV http://odeo.com/episodes/24362116-Internet-via-Set-Top-Box-Fool%E2%80%99s-Errand Companies developing ways to access Internet Video via a cable set-top box may be on a Fool’s Errand. Eventually consumers will demand unlimited Internet access on their televisions. But such a scenario is contrary to the perceived interests of CATV operators. They have two concerns. First is that unrestricted access might lead consumers to watch more Internet Video and less conventional television. Second, they want to collect an incremental fee (beyond ISP service) when consumers watch Internet Video on the TV. Instead CATV operators want the future Internet-Video-to-the-TV circumstances to encompass two characteristics. First, they would like to restrict the Internet content that can be accessed by the TV. Basically, they want to offer a Walled Garden. Second, they want an incremental monthly fee for access to the Garden.   It is similar to the strategy taken by wireless carries prior to the advent of the iPhone. Put another way, the CATV industry wants to isolate ISP service to ... Companies developing ways to access Internet Video via a cable set-top box may be on a Fool’s Errand. Eventually consumers will demand unlimited Internet access on their televisions. But such a scenario is contrary to the perceived interests of CATV operators. They have two concerns. First is that unrestricted access might lead consumers to watch more Internet Video and less conventional television. Second, they want to collect an incremental fee (beyond ISP service) when consumers watch Internet Video on the TV. Instead CATV operators want the future Internet-Video-to-the-TV circumstances to encompass two characteristics. First, they would like to restrict the Internet content that can be accessed by the TV. Basically, they want to offer a Walled Garden. Second, they want an incremental monthly fee for access to the Garden.   It is similar to the strategy taken by wireless carries prior to the advent of the iPhone. Put another way, the CATV industry wants to isolate ISP service to computers and manage Internet-Video-on-the-TV as a separate offering. Thus, vendors attempting to provide Internet-Video-to-the-TV via a cable set-top box will discover that operators will enforce such a distinction. However, the attempted restraints are a Fool’s Errand because they will be circumvented. Inevitably the flat-panel TV shall become a dual function device. In one context it will be a TV as we have always known it. In a second context, it will be a giant monitor for a laptop computer or, later, a browser-centric TV. As illustrated in our March 19th video , it can be easier to connect a laptop computer to a flat-panel TV than to attach a cable-set top box. This enables the laptop to function as an Internet Gateway for the TV. It is also a forcing-factor leading TV set manufactures to eventually make browser-centric units. If they fail to do so Apple may well take the lead in a future “smart television” market by selling units embedded with iTunes and offering an apps platform for free video websites like YouTube and Hulu. This is Third Generation television. To learn more click here where you can purchase a copy or our research report or download a free Prospectus. Companies developing ways to access Internet Video via a cable set-top box may be on a Fool’s Errand. Eventually consumers will demand unlimited Internet access on their televisions. But such a scenario is contrary to the perceived interests of CATV operators. They have two concerns. First is that unrestricted access might lead consumers to watch more Internet Video and less conventional television. Second, they want to collect an incremental fee (beyond ISP service) when consumers watch Internet Video on the TV. Instead CATV operators want the future Internet-Video-to-the-TV circumstances to encompass two characteristics. First, they would like to restrict the Internet content that can be accessed by the TV. Basically, they want to offer a Walled Garden. Second, they want an incremental monthly fee for access to the Garden.   It is similar to the strategy taken by wireless carries prior to the advent of the iPhone. Put another way, the CATV industry wants to isolate ISP service to computers and manage Internet-Video-on-the-TV as a separate offering. Thus, vendors attempting to provide Internet-Video-to-the-TV via a cable set-top box will discover that operators will enforce such a distinction. However, the attempted restraints are a Fool’s Errand because they will be circumvented. Inevitably the flat-panel TV shall become a dual function device. In one context it will be a TV as we have always known it. In a second context, it will be a giant monitor for a laptop computer or, later, a browser-centric TV. As illustrated in our March 19th video , it can be easier to connect a laptop computer to a flat-panel TV than to attach a cable-set top box. This enables the laptop to function as an Internet Gateway for the TV. It is also a forcing-factor leading TV set manufactures to eventually make browser-centric units. If they fail to do so Apple may well take the lead in a future “smart television” market by selling units embedded with iTunes and offering an apps platform for free video websites like YouTube and Hulu. This is Third Generation television. To learn more click here where you can purchase a copy or our research report or download a free Prospectus. tag:odeo.com,2009-03-25,24362116 Wed, 25 Mar 2009 12:06:15 -0700 no Inside Digital Media podcast, iphone, apple, tv, Podcast Audio, digital-media, Internet-video, Future-of-Television http://odeo.com/episodes/24672177-Internet-via-Set-Top-Box-Fool%E2%80%99s-Errand Companies developing ways to access Internet Video via a cable set-top box may be on a Fool’s Errand. Eventually consumers will demand unlimited Internet access on their televisions. But such a scenario is contrary to the perceived interests of CATV operators. They have two concerns. First is that unrestricted access might lead consumers to watch more Internet Video and less conventional television. Second, they want to collect an incremental fee (beyond ISP service) when consumers watch Internet Video on the TV. Instead CATV operators want the future Internet-Video-to-the-TV circumstances to encompass two characteristics. First, they would like to restrict the Internet content that can be accessed by the TV. Basically, they want to offer a Walled Garden. Second, they want an incremental monthly fee for access to the Garden.   It is similar to the strategy taken by wireless carries prior to the advent of the iPhone. Put another way, the CATV industry wants to isolate ISP service to ... Companies developing ways to access Internet Video via a cable set-top box may be on a Fool’s Errand. Eventually consumers will demand unlimited Internet access on their televisions. But such a scenario is contrary to the perceived interests of CATV operators. They have two concerns. First is that unrestricted access might lead consumers to watch more Internet Video and less conventional television. Second, they want to collect an incremental fee (beyond ISP service) when consumers watch Internet Video on the TV. Instead CATV operators want the future Internet-Video-to-the-TV circumstances to encompass two characteristics. First, they would like to restrict the Internet content that can be accessed by the TV. Basically, they want to offer a Walled Garden. Second, they want an incremental monthly fee for access to the Garden.   It is similar to the strategy taken by wireless carries prior to the advent of the iPhone. Put another way, the CATV industry wants to isolate ISP service to computers and manage Internet-Video-on-the-TV as a separate offering. Thus, vendors attempting to provide Internet-Video-to-the-TV via a cable set-top box will discover that operators will enforce such a distinction. However, the attempted restraints are a Fool’s Errand because they will be circumvented. Inevitably the flat-panel TV shall become a dual function device. In one context it will be a TV as we have always known it. In a second context, it will be a giant monitor for a laptop computer or, later, a browser-centric TV. As illustrated in our March 19th video , it can be easier to connect a laptop computer to a flat-panel TV than to attach a cable-set top box. This enables the laptop to function as an Internet Gateway for the TV. It is also a forcing-factor leading TV set manufactures to eventually make browser-centric units. If they fail to do so Apple may well take the lead in a future “smart television” market by selling units embedded with iTunes and offering an apps platform for free video websites like YouTube and Hulu. This is Third Generation television. To learn more click here where you can purchase a copy or our research report or download a free Prospectus. Companies developing ways to access Internet Video via a cable set-top box may be on a Fool’s Errand. Eventually consumers will demand unlimited Internet access on their televisions. But such a scenario is contrary to the perceived interests of CATV operators. They have two concerns. First is that unrestricted access might lead consumers to watch more Internet Video and less conventional television. Second, they want to collect an incremental fee (beyond ISP service) when consumers watch Internet Video on the TV. Instead CATV operators want the future Internet-Video-to-the-TV circumstances to encompass two characteristics. First, they would like to restrict the Internet content that can be accessed by the TV. Basically, they want to offer a Walled Garden. Second, they want an incremental monthly fee for access to the Garden.   It is similar to the strategy taken by wireless carries prior to the advent of the iPhone. Put another way, the CATV industry wants to isolate ISP service to computers and manage Internet-Video-on-the-TV as a separate offering. Thus, vendors attempting to provide Internet-Video-to-the-TV via a cable set-top box will discover that operators will enforce such a distinction. However, the attempted restraints are a Fool’s Errand because they will be circumvented. Inevitably the flat-panel TV shall become a dual function device. In one context it will be a TV as we have always known it. In a second context, it will be a giant monitor for a laptop computer or, later, a browser-centric TV. As illustrated in our March 19th video , it can be easier to connect a laptop computer to a flat-panel TV than to attach a cable-set top box. This enables the laptop to function as an Internet Gateway for the TV. It is also a forcing-factor leading TV set manufactures to eventually make browser-centric units. If they fail to do so Apple may well take the lead in a future “smart television” market by selling units embedded with iTunes and offering an apps platform for free video websites like YouTube and Hulu. This is Third Generation television. To learn more click here where you can purchase a copy or our research report or download a free Prospectus. tag:odeo.com,2009-03-25,24672177 Wed, 25 Mar 2009 12:06:15 -0700 no Inside Digital Media podcast, iphone, apple, tv, Podcast Audio, digital-media, Internet-video, Future-of-Television http://odeo.com/episodes/24346753-New-Realities-About-Advertising If you would like to know how the Internet is changing the characteristics of advertising, this audio program is for you. Businesses are learning that conventional media advertising is not generating the sales leads like it did in the 20th century. For example, the telephone Yellow Pages cannot be relied upon as the primary lead source for small local businesses. Similarly, larger businesses have noted a sharp decline in the effectiveness of newspaper, radio, and television advertising. Despite this, most businesses appreciate the value of a media relationship with their clients. As companies augment their websites there is an almost unintended change in the nature of that relationship. Whereas corporate websites were initially brochure-ware they are evolving into media and transactional properties facilitating direct connections to the customer and prospect. When such websites provides blogs, news items, and videos germane to their customers’ interests, they become a media resource... If you would like to know how the Internet is changing the characteristics of advertising, this audio program is for you. Businesses are learning that conventional media advertising is not generating the sales leads like it did in the 20th century. For example, the telephone Yellow Pages cannot be relied upon as the primary lead source for small local businesses. Similarly, larger businesses have noted a sharp decline in the effectiveness of newspaper, radio, and television advertising. Despite this, most businesses appreciate the value of a media relationship with their clients. As companies augment their websites there is an almost unintended change in the nature of that relationship. Whereas corporate websites were initially brochure-ware they are evolving into media and transactional properties facilitating direct connections to the customer and prospect. When such websites provides blogs, news items, and videos germane to their customers’ interests, they become a media resource hitting the bulls-eye of a targeted audience.  In short, they are bypassing traditional media. The trend has several implications. First, companies regard their website development expenses as advertising expenditures even if their traditional media channels, like newspaper, radio, and television, do not. Thus, a company’s overall “advertising” budget can grow even as it’s spending on outside advertising drops. Second, TV has proven the value of video as a media tool and corporate websites are likely to increasingly employ it. Third, as Internet Video gets to the TV the value of a video-enabled website increases exponentially. Essentially, each video-centric website can become a specialized channel on our TVs. Fourth, in order to establish direct ties to a targeted audience companies are likely to invest an ever-growing percentage of their marketing dollars into media-and-transaction-centric websites. This is Third Generation Television. To learn more click here where you can purchase a copy or our research report or download a free Prospectus. If you would like to know how the Internet is changing the characteristics of advertising, this audio program is for you. Businesses are learning that conventional media advertising is not generating the sales leads like it did in the 20th century. For example, the telephone Yellow Pages cannot be relied upon as the primary lead source for small local businesses. Similarly, larger businesses have noted a sharp decline in the effectiveness of newspaper, radio, and television advertising. Despite this, most businesses appreciate the value of a media relationship with their clients. As companies augment their websites there is an almost unintended change in the nature of that relationship. Whereas corporate websites were initially brochure-ware they are evolving into media and transactional properties facilitating direct connections to the customer and prospect. When such websites provides blogs, news items, and videos germane to their customers’ interests, they become a media resource hitting the bulls-eye of a targeted audience.  In short, they are bypassing traditional media. The trend has several implications. First, companies regard their website development expenses as advertising expenditures even if their traditional media channels, like newspaper, radio, and television, do not. Thus, a company’s overall “advertising” budget can grow even as it’s spending on outside advertising drops. Second, TV has proven the value of video as a media tool and corporate websites are likely to increasingly employ it. Third, as Internet Video gets to the TV the value of a video-enabled website increases exponentially. Essentially, each video-centric website can become a specialized channel on our TVs. Fourth, in order to establish direct ties to a targeted audience companies are likely to invest an ever-growing percentage of their marketing dollars into media-and-transaction-centric websites. This is Third Generation Television. To learn more click here where you can purchase a copy or our research report or download a free Prospectus. tag:odeo.com,2009-03-23,24346753 Mon, 23 Mar 2009 09:19:24 -0700 no Inside Digital Media advertising, newspapers, Podcast Audio, digital-video, digital-media, Internet-video, Future-of-Television, Television-Advertising, Internet-Advertising, online-advertising, Internet-Media http://odeo.com/episodes/24672178-New-Realities-About-Advertising If you would like to know how the Internet is changing the characteristics of advertising, this audio program is for you. Businesses are learning that conventional media advertising is not generating the sales leads like it did in the 20th century. For example, the telephone Yellow Pages cannot be relied upon as the primary lead source for small local businesses. Similarly, larger businesses have noted a sharp decline in the effectiveness of newspaper, radio, and television advertising. Despite this, most businesses appreciate the value of a media relationship with their clients. As companies augment their websites there is an almost unintended change in the nature of that relationship. Whereas corporate websites were initially brochure-ware they are evolving into media and transactional properties facilitating direct connections to the customer and prospect. When such websites provides blogs, news items, and videos germane to their customers’ interests, they become a media resource... If you would like to know how the Internet is changing the characteristics of advertising, this audio program is for you. Businesses are learning that conventional media advertising is not generating the sales leads like it did in the 20th century. For example, the telephone Yellow Pages cannot be relied upon as the primary lead source for small local businesses. Similarly, larger businesses have noted a sharp decline in the effectiveness of newspaper, radio, and television advertising. Despite this, most businesses appreciate the value of a media relationship with their clients. As companies augment their websites there is an almost unintended change in the nature of that relationship. Whereas corporate websites were initially brochure-ware they are evolving into media and transactional properties facilitating direct connections to the customer and prospect. When such websites provides blogs, news items, and videos germane to their customers’ interests, they become a media resource hitting the bulls-eye of a targeted audience.  In short, they are bypassing traditional media. The trend has several implications. First, companies regard their website development expenses as advertising expenditures even if their traditional media channels, like newspaper, radio, and television, do not. Thus, a company’s overall “advertising” budget can grow even as it’s spending on outside advertising drops. Second, TV has proven the value of video as a media tool and corporate websites are likely to increasingly employ it. Third, as Internet Video gets to the TV the value of a video-enabled website increases exponentially. Essentially, each video-centric website can become a specialized channel on our TVs. Fourth, in order to establish direct ties to a targeted audience companies are likely to invest an ever-growing percentage of their marketing dollars into media-and-transaction-centric websites. This is Third Generation Television. To learn more click here where you can purchase a copy or our research report or download a free Prospectus. If you would like to know how the Internet is changing the characteristics of advertising, this audio program is for you. Businesses are learning that conventional media advertising is not generating the sales leads like it did in the 20th century. For example, the telephone Yellow Pages cannot be relied upon as the primary lead source for small local businesses. Similarly, larger businesses have noted a sharp decline in the effectiveness of newspaper, radio, and television advertising. Despite this, most businesses appreciate the value of a media relationship with their clients. As companies augment their websites there is an almost unintended change in the nature of that relationship. Whereas corporate websites were initially brochure-ware they are evolving into media and transactional properties facilitating direct connections to the customer and prospect. When such websites provides blogs, news items, and videos germane to their customers’ interests, they become a media resource hitting the bulls-eye of a targeted audience.  In short, they are bypassing traditional media. The trend has several implications. First, companies regard their website development expenses as advertising expenditures even if their traditional media channels, like newspaper, radio, and television, do not. Thus, a company’s overall “advertising” budget can grow even as it’s spending on outside advertising drops. Second, TV has proven the value of video as a media tool and corporate websites are likely to increasingly employ it. Third, as Internet Video gets to the TV the value of a video-enabled website increases exponentially. Essentially, each video-centric website can become a specialized channel on our TVs. Fourth, in order to establish direct ties to a targeted audience companies are likely to invest an ever-growing percentage of their marketing dollars into media-and-transaction-centric websites. This is Third Generation Television. To learn more click here where you can purchase a copy or our research report or download a free Prospectus. tag:odeo.com,2009-03-23,24672178 Mon, 23 Mar 2009 09:19:24 -0700 no Inside Digital Media advertising, newspapers, Podcast Audio, digital-video, digital-media, Internet-video, Future-of-Television, Television-Advertising, Internet-Advertising, online-advertising, Internet-Media http://odeo.com/episodes/24331096-Five-Catalysts-for-Internet-TV-This-Year Download to Computer, iPod, and iPhone If you would like to learn about the five catalysts driving Internet-Video-to-the-TV adoption in 2009, this video is for you. First Catalyst. The abundance of connection sockets in flat-panel televisions enables a multitude of devices to connect to the TV. Many such units also connect to the Internet. The surprise leader is the laptop computer which has on-board WiFi and is dropping so rapidly in price that it is a more economical selection than many appliances targeted at “Over-the-Top” Video. Given a remote mouse and keyboard the consumer gets a lean-back viewing experience 15 – 20 feet distant from the TV screen.  Over one-third of domestic homes have flat panel TVs now, and the percentage is forecast to rise to nearly 90% by 2011. Second Catalyst. A large number of popular TV shows and movies are legitimately available for free viewing at a growing number of ad-supported websites. Hulu.com has shows from NBC, Fox, and Comedy Central, as wel... Download to Computer, iPod, and iPhone If you would like to learn about the five catalysts driving Internet-Video-to-the-TV adoption in 2009, this video is for you. First Catalyst. The abundance of connection sockets in flat-panel televisions enables a multitude of devices to connect to the TV. Many such units also connect to the Internet. The surprise leader is the laptop computer which has on-board WiFi and is dropping so rapidly in price that it is a more economical selection than many appliances targeted at “Over-the-Top” Video. Given a remote mouse and keyboard the consumer gets a lean-back viewing experience 15 – 20 feet distant from the TV screen.  Over one-third of domestic homes have flat panel TVs now, and the percentage is forecast to rise to nearly 90% by 2011. Second Catalyst. A large number of popular TV shows and movies are legitimately available for free viewing at a growing number of ad-supported websites. Hulu.com has shows from NBC, Fox, and Comedy Central, as well as many movies.  Many ABC shows are available at the network’s website and CBS recently launched a Hulu competitor named TV.com. Viewers accustomed to such websites soon come to appreciate that they never have to remember to “TiVo” any programs. Third Catalyst. The Long-Tail stretches to near infinity. YouTube is sending more than 6 billion streams per month, and not all of it is amateur. Examples of serious, or professional, programming include out-of-syndication TV shows, older documentaries, personality interviews, and instructional videos, among others. Fourth Catalyst. Once users get Internet-Video-to-the-TV it becomes a multimedia experience. For example, by adjusting the font size, they’ll be reading newspapers online in a lean-back posture. Newspapers providing online video are as likely to be watched as TV news. Fifth Catalyst. A growing number of appliances are either being enhanced to accommodate Internet-Video-to-the-TV or are specifically designed for it. One example is Microsoft’s Xbox Video Game Console of which there are over 11 million in use domestically. This is Third Generation Television. To learn more click here where you can purchase a copy or our research report or download a free Prospectus. Download to Computer, iPod, and iPhone If you would like to learn about the five catalysts driving Internet-Video-to-the-TV adoption in 2009, this video is for you. First Catalyst. The abundance of connection sockets in flat-panel televisions enables a multitude of devices to connect to the TV. Many such units also connect to the Internet. The surprise leader is the laptop computer which has on-board WiFi and is dropping so rapidly in price that it is a more economical selection than many appliances targeted at “Over-the-Top” Video. Given a remote mouse and keyboard the consumer gets a lean-back viewing experience 15 – 20 feet distant from the TV screen.  Over one-third of domestic homes have flat panel TVs now, and the percentage is forecast to rise to nearly 90% by 2011. Second Catalyst. A large number of popular TV shows and movies are legitimately available for free viewing at a growing number of ad-supported websites. Hulu.com has shows from NBC, Fox, and Comedy Central, as well as many movies.  Many ABC shows are available at the network’s website and CBS recently launched a Hulu competitor named TV.com. Viewers accustomed to such websites soon come to appreciate that they never have to remember to “TiVo” any programs. Third Catalyst. The Long-Tail stretches to near infinity. YouTube is sending more than 6 billion streams per month, and not all of it is amateur. Examples of serious, or professional, programming include out-of-syndication TV shows, older documentaries, personality interviews, and instructional videos, among others. Fourth Catalyst. Once users get Internet-Video-to-the-TV it becomes a multimedia experience. For example, by adjusting the font size, they’ll be reading newspapers online in a lean-back posture. Newspapers providing online video are as likely to be watched as TV news. Fifth Catalyst. A growing number of appliances are either being enhanced to accommodate Internet-Video-to-the-TV or are specifically designed for it. One example is Microsoft’s Xbox Video Game Console of which there are over 11 million in use domestically. This is Third Generation Television. To learn more click here where you can purchase a copy or our research report or download a free Prospectus. tag:odeo.com,2009-03-19,24331096 Thu, 19 Mar 2009 12:17:19 -0700 no Inside Digital Media podcast, Television, wifi, Podcast Video, digital-video, Internet-video, Future-of-Television, Television-Advertising http://odeo.com/episodes/24672179-Five-Catalysts-for-Internet-TV-This-Year Download to Computer, iPod, and iPhone If you would like to learn about the five catalysts driving Internet-Video-to-the-TV adoption in 2009, this video is for you. First Catalyst. The abundance of connection sockets in flat-panel televisions enables a multitude of devices to connect to the TV. Many such units also connect to the Internet. The surprise leader is the laptop computer which has on-board WiFi and is dropping so rapidly in price that it is a more economical selection than many appliances targeted at “Over-the-Top” Video. Given a remote mouse and keyboard the consumer gets a lean-back viewing experience 15 – 20 feet distant from the TV screen.  Over one-third of domestic homes have flat panel TVs now, and the percentage is forecast to rise to nearly 90% by 2011. Second Catalyst. A large number of popular TV shows and movies are legitimately available for free viewing at a growing number of ad-supported websites. Hulu.com has shows from NBC, Fox, and Comedy Central, as wel... Download to Computer, iPod, and iPhone If you would like to learn about the five catalysts driving Internet-Video-to-the-TV adoption in 2009, this video is for you. First Catalyst. The abundance of connection sockets in flat-panel televisions enables a multitude of devices to connect to the TV. Many such units also connect to the Internet. The surprise leader is the laptop computer which has on-board WiFi and is dropping so rapidly in price that it is a more economical selection than many appliances targeted at “Over-the-Top” Video. Given a remote mouse and keyboard the consumer gets a lean-back viewing experience 15 – 20 feet distant from the TV screen.  Over one-third of domestic homes have flat panel TVs now, and the percentage is forecast to rise to nearly 90% by 2011. Second Catalyst. A large number of popular TV shows and movies are legitimately available for free viewing at a growing number of ad-supported websites. Hulu.com has shows from NBC, Fox, and Comedy Central, as well as many movies.  Many ABC shows are available at the network’s website and CBS recently launched a Hulu competitor named TV.com. Viewers accustomed to such websites soon come to appreciate that they never have to remember to “TiVo” any programs. Third Catalyst. The Long-Tail stretches to near infinity. YouTube is sending more than 6 billion streams per month, and not all of it is amateur. Examples of serious, or professional, programming include out-of-syndication TV shows, older documentaries, personality interviews, and instructional videos, among others. Fourth Catalyst. Once users get Internet-Video-to-the-TV it becomes a multimedia experience. For example, by adjusting the font size, they’ll be reading newspapers online in a lean-back posture. Newspapers providing online video are as likely to be watched as TV news. Fifth Catalyst. A growing number of appliances are either being enhanced to accommodate Internet-Video-to-the-TV or are specifically designed for it. One example is Microsoft’s Xbox Video Game Console of which there are over 11 million in use domestically. This is Third Generation Television. To learn more click here where you can purchase a copy or our research report or download a free Prospectus. Download to Computer, iPod, and iPhone If you would like to learn about the five catalysts driving Internet-Video-to-the-TV adoption in 2009, this video is for you. First Catalyst. The abundance of connection sockets in flat-panel televisions enables a multitude of devices to connect to the TV. Many such units also connect to the Internet. The surprise leader is the laptop computer which has on-board WiFi and is dropping so rapidly in price that it is a more economical selection than many appliances targeted at “Over-the-Top” Video. Given a remote mouse and keyboard the consumer gets a lean-back viewing experience 15 – 20 feet distant from the TV screen.  Over one-third of domestic homes have flat panel TVs now, and the percentage is forecast to rise to nearly 90% by 2011. Second Catalyst. A large number of popular TV shows and movies are legitimately available for free viewing at a growing number of ad-supported websites. Hulu.com has shows from NBC, Fox, and Comedy Central, as well as many movies.  Many ABC shows are available at the network’s website and CBS recently launched a Hulu competitor named TV.com. Viewers accustomed to such websites soon come to appreciate that they never have to remember to “TiVo” any programs. Third Catalyst. The Long-Tail stretches to near infinity. YouTube is sending more than 6 billion streams per month, and not all of it is amateur. Examples of serious, or professional, programming include out-of-syndication TV shows, older documentaries, personality interviews, and instructional videos, among others. Fourth Catalyst. Once users get Internet-Video-to-the-TV it becomes a multimedia experience. For example, by adjusting the font size, they’ll be reading newspapers online in a lean-back posture. Newspapers providing online video are as likely to be watched as TV news. Fifth Catalyst. A growing number of appliances are either being enhanced to accommodate Internet-Video-to-the-TV or are specifically designed for it. One example is Microsoft’s Xbox Video Game Console of which there are over 11 million in use domestically. This is Third Generation Television. To learn more click here where you can purchase a copy or our research report or download a free Prospectus. tag:odeo.com,2009-03-19,24672179 Thu, 19 Mar 2009 12:17:19 -0700 no Inside Digital Media podcast, Television, wifi, Podcast Video, digital-video, Internet-video, Future-of-Television, Television-Advertising http://odeo.com/episodes/24319333- Download to Computer, iPod, or iPhone If you would like to learn how even primary market research can mislead, this video is for you. Instinctively we tend credit consumer surveys with validity because they are based upon “primary research”. Our instincts are good, but if the questionnaire ignores reality the results can be worse that valueless. For example a recent survey found that a third of broadband respondents want cable set-top boxes to provide Internet content. Furthermore it found that over half of such respondents wanted the connection so they could watch premium content. In our analysis, such points are misleading because they overlook the point that consumers basically want unlimited Internet access on the TV. Moreover, unrestricted access trumps a Walled Garden of premium content because the Walled Garden would merely be a subset of unlimited access. If given a choice between unrestricted access and the Walled Garden, the 50% interest level likely drops to zero by compa... Download to Computer, iPod, or iPhone If you would like to learn how even primary market research can mislead, this video is for you. Instinctively we tend credit consumer surveys with validity because they are based upon “primary research”. Our instincts are good, but if the questionnaire ignores reality the results can be worse that valueless. For example a recent survey found that a third of broadband respondents want cable set-top boxes to provide Internet content. Furthermore it found that over half of such respondents wanted the connection so they could watch premium content. In our analysis, such points are misleading because they overlook the point that consumers basically want unlimited Internet access on the TV. Moreover, unrestricted access trumps a Walled Garden of premium content because the Walled Garden would merely be a subset of unlimited access. If given a choice between unrestricted access and the Walled Garden, the 50% interest level likely drops to zero by comparison. When surveys are commissioned by industries that choose to ignore reality, then the research results are misleading. Clary Shirky cogently makes the point in Newspapers and Thinking the Unthinkable. Like the record labels, newspapers saw the Internet coming 10 years ago. But they could not permit themselves to “think the unthinkable” by recognizing that it would be nearly impossible to retain their prominence. The question the industry’s researchers should have investigated was “How is news going to be distributed post-Internet and how can we fit within such a context?” Instead they essentially asked, “How can we transplant our product to the Net?” A similar question should be posed by video distributors. Specifically, the question is “How are post-Internet consumers going to employ network endpoints (e.g. televisions) and how should we function within that context in order to provide value?”  For CATV operators, the answer might imply that they concentrate on providing ultra-high-speed ISP service thereby permitting the consumer to optimize the endpoints for communications or entertainment depending upon his ephemeral needs. In short, when reality is ignored even primary research is worse than valueless because it can lead to false conclusions. This is Third Generation Television. Download to Computer, iPod, or iPhone If you would like to learn how even primary market research can mislead, this video is for you. Instinctively we tend credit consumer surveys with validity because they are based upon “primary research”. Our instincts are good, but if the questionnaire ignores reality the results can be worse that valueless. For example a recent survey found that a third of broadband respondents want cable set-top boxes to provide Internet content. Furthermore it found that over half of such respondents wanted the connection so they could watch premium content. In our analysis, such points are misleading because they overlook the point that consumers basically want unlimited Internet access on the TV. Moreover, unrestricted access trumps a Walled Garden of premium content because the Walled Garden would merely be a subset of unlimited access. If given a choice between unrestricted access and the Walled Garden, the 50% interest level likely drops to zero by comparison. When surveys are commissioned by industries that choose to ignore reality, then the research results are misleading. Clary Shirky cogently makes the point in Newspapers and Thinking the Unthinkable. Like the record labels, newspapers saw the Internet coming 10 years ago. But they could not permit themselves to “think the unthinkable” by recognizing that it would be nearly impossible to retain their prominence. The question the industry’s researchers should have investigated was “How is news going to be distributed post-Internet and how can we fit within such a context?” Instead they essentially asked, “How can we transplant our product to the Net?” A similar question should be posed by video distributors. Specifically, the question is “How are post-Internet consumers going to employ network endpoints (e.g. televisions) and how should we function within that context in order to provide value?”  For CATV operators, the answer might imply that they concentrate on providing ultra-high-speed ISP service thereby permitting the consumer to optimize the endpoints for communications or entertainment depending upon his ephemeral needs. In short, when reality is ignored even primary research is worse than valueless because it can lead to false conclusions. This is Third Generation Television. tag:odeo.com,2009-03-17,24319333 Tue, 17 Mar 2009 14:15:16 -0700 no Inside Digital Media Television, video, tv, newspapers, Podcast Video, Internet-video, Future-of-Television, Hollywood-Studios, New-York-Times http://odeo.com/episodes/24672180-Thinking-the-Unthinkable-About-Video Download to Computer, iPod, or iPhone If you would like to learn how even primary market research can mislead, this video is for you. Instinctively we tend credit consumer surveys with validity because they are based upon “primary research”. Our instincts are good, but if the questionnaire ignores reality the results can be worse that valueless. For example a recent survey found that a third of broadband respondents want cable set-top boxes to provide Internet content. Furthermore it found that over half of such respondents wanted the connection so they could watch premium content. In our analysis, such points are misleading because they overlook the point that consumers basically want unlimited Internet access on the TV. Moreover, unrestricted access trumps a Walled Garden of premium content because the Walled Garden would merely be a subset of unlimited access. If given a choice between unrestricted access and the Walled Garden, the 50% interest level likely drops to zero by compa... Download to Computer, iPod, or iPhone If you would like to learn how even primary market research can mislead, this video is for you. Instinctively we tend credit consumer surveys with validity because they are based upon “primary research”. Our instincts are good, but if the questionnaire ignores reality the results can be worse that valueless. For example a recent survey found that a third of broadband respondents want cable set-top boxes to provide Internet content. Furthermore it found that over half of such respondents wanted the connection so they could watch premium content. In our analysis, such points are misleading because they overlook the point that consumers basically want unlimited Internet access on the TV. Moreover, unrestricted access trumps a Walled Garden of premium content because the Walled Garden would merely be a subset of unlimited access. If given a choice between unrestricted access and the Walled Garden, the 50% interest level likely drops to zero by comparison. When surveys are commissioned by industries that choose to ignore reality, then the research results are misleading. Clary Shirky cogently makes the point in Newspapers and Thinking the Unthinkable. Like the record labels, newspapers saw the Internet coming 10 years ago. But they could not permit themselves to “think the unthinkable” by recognizing that it would be nearly impossible to retain their prominence. The question the industry’s researchers should have investigated was “How is news going to be distributed post-Internet and how can we fit within such a context?” Instead they essentially asked, “How can we transplant our product to the Net?” A similar question should be posed by video distributors. Specifically, the question is “How are post-Internet consumers going to employ network endpoints (e.g. televisions) and how should we function within that context in order to provide value?”  For CATV operators, the answer might imply that they concentrate on providing ultra-high-speed ISP service thereby permitting the consumer to optimize the endpoints for communications or entertainment depending upon his ephemeral needs. In short, when reality is ignored even primary research is worse than valueless because it can lead to false conclusions. This is Third Generation Television. Download to Computer, iPod, or iPhone If you would like to learn how even primary market research can mislead, this video is for you. Instinctively we tend credit consumer surveys with validity because they are based upon “primary research”. Our instincts are good, but if the questionnaire ignores reality the results can be worse that valueless. For example a recent survey found that a third of broadband respondents want cable set-top boxes to provide Internet content. Furthermore it found that over half of such respondents wanted the connection so they could watch premium content. In our analysis, such points are misleading because they overlook the point that consumers basically want unlimited Internet access on the TV. Moreover, unrestricted access trumps a Walled Garden of premium content because the Walled Garden would merely be a subset of unlimited access. If given a choice between unrestricted access and the Walled Garden, the 50% interest level likely drops to zero by comparison. When surveys are commissioned by industries that choose to ignore reality, then the research results are misleading. Clary Shirky cogently makes the point in Newspapers and Thinking the Unthinkable. Like the record labels, newspapers saw the Internet coming 10 years ago. But they could not permit themselves to “think the unthinkable” by recognizing that it would be nearly impossible to retain their prominence. The question the industry’s researchers should have investigated was “How is news going to be distributed post-Internet and how can we fit within such a context?” Instead they essentially asked, “How can we transplant our product to the Net?” A similar question should be posed by video distributors. Specifically, the question is “How are post-Internet consumers going to employ network endpoints (e.g. televisions) and how should we function within that context in order to provide value?”  For CATV operators, the answer might imply that they concentrate on providing ultra-high-speed ISP service thereby permitting the consumer to optimize the endpoints for communications or entertainment depending upon his ephemeral needs. In short, when reality is ignored even primary research is worse than valueless because it can lead to false conclusions. This is Third Generation Television. tag:odeo.com,2009-03-17,24672180 Tue, 17 Mar 2009 14:15:16 -0700 no Inside Digital Media Television, video, tv, newspapers, Podcast Video, Internet-video, Future-of-Television, Hollywood-Studios, New-York-Times http://odeo.com/episodes/24321989-Thinking-the-Unthinkable-About-Video Download to Computer, iPod, or iPhone If you would like to learn how even primary market research can mislead, this video is for you. Instinctively we tend credit consumer surveys with validity because they are based upon “primary research”. Our instincts are good, but if the questionnaire ignores reality the results can be worse that valueless. For example a recent survey found that a third of broadband respondents want cable set-top boxes to provide Internet content. Furthermore it found that over half of such respondents wanted the connection so they could watch premium content. In our analysis, such points are misleading because they overlook the point that consumers basically want unlimited Internet access on the TV. Moreover, unrestricted access trumps a Walled Garden of premium content because the Walled Garden would merely be a subset of unlimited access. If given a choice between unrestricted access and the Walled Garden, the 50% interest level likely drops to zero by compa... Download to Computer, iPod, or iPhone If you would like to learn how even primary market research can mislead, this video is for you. Instinctively we tend credit consumer surveys with validity because they are based upon “primary research”. Our instincts are good, but if the questionnaire ignores reality the results can be worse that valueless. For example a recent survey found that a third of broadband respondents want cable set-top boxes to provide Internet content. Furthermore it found that over half of such respondents wanted the connection so they could watch premium content. In our analysis, such points are misleading because they overlook the point that consumers basically want unlimited Internet access on the TV. Moreover, unrestricted access trumps a Walled Garden of premium content because the Walled Garden would merely be a subset of unlimited access. If given a choice between unrestricted access and the Walled Garden, the 50% interest level likely drops to zero by comparison. When surveys are commissioned by industries that choose to ignore reality, then the research results are misleading. Clary Shirky cogently makes the point in Newspapers and Thinking the Unthinkable. Like the record labels, newspapers saw the Internet coming 10 years ago. But they could not permit themselves to “think the unthinkable” by recognizing that it would be nearly impossible to retain their prominence. The question the industry’s researchers should have investigated was “How is news going to be distributed post-Internet and how can we fit within such a context?” Instead they essentially asked, “How can we transplant our product to the Net?” A similar question should be posed by video distributors. Specifically, the question is “How are post-Internet consumers going to employ network endpoints (e.g. televisions) and how should we function within that context in order to provide value?”  For CATV operators, the answer might imply that they concentrate on providing ultra-high-speed ISP service thereby permitting the consumer to optimize the endpoints for communications or entertainment depending upon his ephemeral needs. In short, when reality is ignored even primary research is worse than valueless because it can lead to false conclusions. This is Third Generation Television. Download to Computer, iPod, or iPhone If you would like to learn how even primary market research can mislead, this video is for you. Instinctively we tend credit consumer surveys with validity because they are based upon “primary research”. Our instincts are good, but if the questionnaire ignores reality the results can be worse that valueless. For example a recent survey found that a third of broadband respondents want cable set-top boxes to provide Internet content. Furthermore it found that over half of such respondents wanted the connection so they could watch premium content. In our analysis, such points are misleading because they overlook the point that consumers basically want unlimited Internet access on the TV. Moreover, unrestricted access trumps a Walled Garden of premium content because the Walled Garden would merely be a subset of unlimited access. If given a choice between unrestricted access and the Walled Garden, the 50% interest level likely drops to zero by comparison. When surveys are commissioned by industries that choose to ignore reality, then the research results are misleading. Clary Shirky cogently makes the point in Newspapers and Thinking the Unthinkable. Like the record labels, newspapers saw the Internet coming 10 years ago. But they could not permit themselves to “think the unthinkable” by recognizing that it would be nearly impossible to retain their prominence. The question the industry’s researchers should have investigated was “How is news going to be distributed post-Internet and how can we fit within such a context?” Instead they essentially asked, “How can we transplant our product to the Net?” A similar question should be posed by video distributors. Specifically, the question is “How are post-Internet consumers going to employ network endpoints (e.g. televisions) and how should we function within that context in order to provide value?”  For CATV operators, the answer might imply that they concentrate on providing ultra-high-speed ISP service thereby permitting the consumer to optimize the endpoints for communications or entertainment depending upon his ephemeral needs. In short, when reality is ignored even primary research is worse than valueless because it can lead to false conclusions. This is Third Generation Television. tag:odeo.com,2009-03-17,24321989 Tue, 17 Mar 2009 14:15:16 -0700 no Inside Digital Media Television, video, tv, newspapers, Podcast Video, Internet-video, Future-of-Television, Hollywood-Studios, New-York-Times http://odeo.com/episodes/24311349-21st-Century-Version-of-TV-Affilate If you would like to know how viral distribution of TV shows over the Internet can increase ad revenues, this video is for you. As noted in earlier podcasts, Hulu is an ad-supported Website that has popular TV shows and movies. One of its attractive features is that it permits users to re-distribute the shows to friends and colleagues in several ways. One is to simply email a link. Another is to post it to one’s profile page in a social network such as FaceBook or MySpace. Finally, the shows and movies can be embedded in blogs as we have done today. Essentially the independent blogs and social network (e.g. FaceBook) pages operated by others function as the local TV affiliates do for the TV networks. Originally TV shows were produced in New York and broadcast to the U.S. public in local markets by resident TV stations affiliated with each on of the three networks, ABC, CBS, or NBC. In the Internet era the independent blogs and social network pages operated by a nearly countless numb... If you would like to know how viral distribution of TV shows over the Internet can increase ad revenues, this video is for you. As noted in earlier podcasts, Hulu is an ad-supported Website that has popular TV shows and movies. One of its attractive features is that it permits users to re-distribute the shows to friends and colleagues in several ways. One is to simply email a link. Another is to post it to one’s profile page in a social network such as FaceBook or MySpace. Finally, the shows and movies can be embedded in blogs as we have done today. Essentially the independent blogs and social network (e.g. FaceBook) pages operated by others function as the local TV affiliates do for the TV networks. Originally TV shows were produced in New York and broadcast to the U.S. public in local markets by resident TV stations affiliated with each on of the three networks, ABC, CBS, or NBC. In the Internet era the independent blogs and social network pages operated by a nearly countless number of organizations and individuals function as additional distribution outlets. They are 21st Century versions of the local TV broadcast affiliate. When TV shows are posted at such Websites the associated advertising accompanies the post. Thus the TV show gets a bigger audience and additional advertising revenues. Today’s example is the much discussed “debate” between CNBC’s Jim Cramer and Comedy Central’s Jon Stewart regarding the merits of CNBC’s financial news coverage. This is Third Generation Television. To learn more click here where you can purchase a copy or our research report or download a free Prospectus. If you would like to know how viral distribution of TV shows over the Internet can increase ad revenues, this video is for you. As noted in earlier podcasts, Hulu is an ad-supported Website that has popular TV shows and movies. One of its attractive features is that it permits users to re-distribute the shows to friends and colleagues in several ways. One is to simply email a link. Another is to post it to one’s profile page in a social network such as FaceBook or MySpace. Finally, the shows and movies can be embedded in blogs as we have done today. Essentially the independent blogs and social network (e.g. FaceBook) pages operated by others function as the local TV affiliates do for the TV networks. Originally TV shows were produced in New York and broadcast to the U.S. public in local markets by resident TV stations affiliated with each on of the three networks, ABC, CBS, or NBC. In the Internet era the independent blogs and social network pages operated by a nearly countless number of organizations and individuals function as additional distribution outlets. They are 21st Century versions of the local TV broadcast affiliate. When TV shows are posted at such Websites the associated advertising accompanies the post. Thus the TV show gets a bigger audience and additional advertising revenues. Today’s example is the much discussed “debate” between CNBC’s Jim Cramer and Comedy Central’s Jon Stewart regarding the merits of CNBC’s financial news coverage. This is Third Generation Television. To learn more click here where you can purchase a copy or our research report or download a free Prospectus. tag:odeo.com,2009-03-16,24311349 Mon, 16 Mar 2009 04:45:41 -0700 no Inside Digital Media Podcast Video http://odeo.com/episodes/24672181-21st-Century-Version-of-TV-Affilate Download to Computer, iPod, or iPhone If you would like to know how viral distribution of TV shows over the Internet can increase ad revenues, this video is for you. As noted in earlier podcasts, Hulu is an ad-supported Website that has popular TV shows and movies. One of its attractive features is that it permits users to re-distribute the shows to friends and colleagues in several ways. One is to simply email a link. Another is to post it to one’s profile page in a social network such as FaceBook or MySpace. Finally, the shows and movies can be embedded in blogs as we have done today. Essentially the independent blogs and social network (e.g. FaceBook) pages operated by others function as the local TV affiliates do for the TV networks. Originally TV shows were produced in New York and broadcast to the U.S. public in local markets by resident TV stations affiliated with each on of the three networks, ABC, CBS, or NBC. In the Internet era the independent blogs and social network pag... Download to Computer, iPod, or iPhone If you would like to know how viral distribution of TV shows over the Internet can increase ad revenues, this video is for you. As noted in earlier podcasts, Hulu is an ad-supported Website that has popular TV shows and movies. One of its attractive features is that it permits users to re-distribute the shows to friends and colleagues in several ways. One is to simply email a link. Another is to post it to one’s profile page in a social network such as FaceBook or MySpace. Finally, the shows and movies can be embedded in blogs as we have done today. Essentially the independent blogs and social network (e.g. FaceBook) pages operated by others function as the local TV affiliates do for the TV networks. Originally TV shows were produced in New York and broadcast to the U.S. public in local markets by resident TV stations affiliated with each on of the three networks, ABC, CBS, or NBC. In the Internet era the independent blogs and social network pages operated by a nearly countless number of organizations and individuals function as additional distribution outlets. They are 21st Century versions of the local TV broadcast affiliate. When TV shows are posted at such Websites the associated advertising accompanies the post. Thus the TV show gets a bigger audience and additional advertising revenues. Today’s example is the much discussed “debate” between CNBC’s Jim Cramer and Comedy Central’s Jon Stewart regarding the merits of CNBC’s financial news coverage. This is Third Generation Television. To learn more click here where you can purchase a copy or our research report or download a free Prospectus. Download to Computer, iPod, or iPhone If you would like to know how viral distribution of TV shows over the Internet can increase ad revenues, this video is for you. As noted in earlier podcasts, Hulu is an ad-supported Website that has popular TV shows and movies. One of its attractive features is that it permits users to re-distribute the shows to friends and colleagues in several ways. One is to simply email a link. Another is to post it to one’s profile page in a social network such as FaceBook or MySpace. Finally, the shows and movies can be embedded in blogs as we have done today. Essentially the independent blogs and social network (e.g. FaceBook) pages operated by others function as the local TV affiliates do for the TV networks. Originally TV shows were produced in New York and broadcast to the U.S. public in local markets by resident TV stations affiliated with each on of the three networks, ABC, CBS, or NBC. In the Internet era the independent blogs and social network pages operated by a nearly countless number of organizations and individuals function as additional distribution outlets. They are 21st Century versions of the local TV broadcast affiliate. When TV shows are posted at such Websites the associated advertising accompanies the post. Thus the TV show gets a bigger audience and additional advertising revenues. Today’s example is the much discussed “debate” between CNBC’s Jim Cramer and Comedy Central’s Jon Stewart regarding the merits of CNBC’s financial news coverage. This is Third Generation Television. To learn more click here where you can purchase a copy or our research report or download a free Prospectus. tag:odeo.com,2009-03-16,24672181 Mon, 16 Mar 2009 04:45:41 -0700 no Inside Digital Media cnbc, jim cramer, jon stewart, Comedy Central, Podcast Video, Internet-video, Future-of-Television, Internet-Advertising, online-advertising http://odeo.com/episodes/24296873-Why-YouTube-is-Important-to-You Download to Computer, iPod, or iPhone If you would like to know why YouTube is important to you, this video is for you. If you have video that could lead customers to buy more, or convert prospects into customers, then consider placing it on YouTube. Furthermore, it may be advisable to have your own channel on YouTube, as we do. This enables viewers to subscriber to all of your posts, much like TiVo records weekly television shows.   Many people looking for videos go first to YouTube and use the Website’s search function to find what they are looking for. They are basically treating YouTube as the entire universe of available videos. If your video is not within the universe, then pragmatically speaking it does not exist. It is particularly important for instructional, educational, and informative videos to be on YouTube. For example, we posted our “How to Connect PC-to-TV (HDMI)” video at YouTube. It enables us to pick-up additional audience from viewers who are not podcast subscrib... Download to Computer, iPod, or iPhone If you would like to know why YouTube is important to you, this video is for you. If you have video that could lead customers to buy more, or convert prospects into customers, then consider placing it on YouTube. Furthermore, it may be advisable to have your own channel on YouTube, as we do. This enables viewers to subscriber to all of your posts, much like TiVo records weekly television shows.   Many people looking for videos go first to YouTube and use the Website’s search function to find what they are looking for. They are basically treating YouTube as the entire universe of available videos. If your video is not within the universe, then pragmatically speaking it does not exist. It is particularly important for instructional, educational, and informative videos to be on YouTube. For example, we posted our “How to Connect PC-to-TV (HDMI)” video at YouTube. It enables us to pick-up additional audience from viewers who are not podcast subscribers and don’t even know of the existence of Inside Digital Media. We invite you to inspect the video and vote (5 stars is best) for it as well . BTW, there’s a huge demand for instructional videos about how to connect computers to the TV. Although none are provided by computer makers, TV-set manufacturers, or software suppliers it is likely that such companies could significantly improve product sales if they chose to offer them. Please comment on our blog if you can tell us why they don’t. As Internet Video moves to the TV it will become even more important for businesses to have content on YouTube. Traditional TV has demonstrated how powerful video can be as an advertising medium. The combination of YouTube and emergent Internet-Video-to-the-TV enables you to get your videos into the family living-room at no cost.   Why wait? This is Third Generation Television. To learn more click here where you can purchase a copy or our research report or download a free Prospectus. Download to Computer, iPod, or iPhone If you would like to know why YouTube is important to you, this video is for you. If you have video that could lead customers to buy more, or convert prospects into customers, then consider placing it on YouTube. Furthermore, it may be advisable to have your own channel on YouTube, as we do. This enables viewers to subscriber to all of your posts, much like TiVo records weekly television shows.   Many people looking for videos go first to YouTube and use the Website’s search function to find what they are looking for. They are basically treating YouTube as the entire universe of available videos. If your video is not within the universe, then pragmatically speaking it does not exist. It is particularly important for instructional, educational, and informative videos to be on YouTube. For example, we posted our “How to Connect PC-to-TV (HDMI)” video at YouTube. It enables us to pick-up additional audience from viewers who are not podcast subscribers and don’t even know of the existence of Inside Digital Media. We invite you to inspect the video and vote (5 stars is best) for it as well . BTW, there’s a huge demand for instructional videos about how to connect computers to the TV. Although none are provided by computer makers, TV-set manufacturers, or software suppliers it is likely that such companies could significantly improve product sales if they chose to offer them. Please comment on our blog if you can tell us why they don’t. As Internet Video moves to the TV it will become even more important for businesses to have content on YouTube. Traditional TV has demonstrated how powerful video can be as an advertising medium. The combination of YouTube and emergent Internet-Video-to-the-TV enables you to get your videos into the family living-room at no cost.   Why wait? This is Third Generation Television. To learn more click here where you can purchase a copy or our research report or download a free Prospectus. tag:odeo.com,2009-03-12,24296873 Thu, 12 Mar 2009 11:28:27 -0700 no Inside Digital Media youtube, Podcast Video, digital-media, Internet-video, popularize your video, audience-optimization http://odeo.com/episodes/24672182-Why-YouTube-is-Important-to-You Download to Computer, iPod, or iPhone If you would like to know why YouTube is important to you, this video is for you. If you have video that could lead customers to buy more, or convert prospects into customers, then consider placing it on YouTube. Furthermore, it may be advisable to have your own channel on YouTube, as we do. This enables viewers to subscriber to all of your posts, much like TiVo records weekly television shows.   Many people looking for videos go first to YouTube and use the Website’s search function to find what they are looking for. They are basically treating YouTube as the entire universe of available videos. If your video is not within the universe, then pragmatically speaking it does not exist. It is particularly important for instructional, educational, and informative videos to be on YouTube. For example, we posted our “How to Connect PC-to-TV (HDMI)” video at YouTube. It enables us to pick-up additional audience from viewers who are not podcast subscrib... Download to Computer, iPod, or iPhone If you would like to know why YouTube is important to you, this video is for you. If you have video that could lead customers to buy more, or convert prospects into customers, then consider placing it on YouTube. Furthermore, it may be advisable to have your own channel on YouTube, as we do. This enables viewers to subscriber to all of your posts, much like TiVo records weekly television shows.   Many people looking for videos go first to YouTube and use the Website’s search function to find what they are looking for. They are basically treating YouTube as the entire universe of available videos. If your video is not within the universe, then pragmatically speaking it does not exist. It is particularly important for instructional, educational, and informative videos to be on YouTube. For example, we posted our “How to Connect PC-to-TV (HDMI)” video at YouTube. It enables us to pick-up additional audience from viewers who are not podcast subscribers and don’t even know of the existence of Inside Digital Media. We invite you to inspect the video and vote (5 stars is best) for it as well . BTW, there’s a huge demand for instructional videos about how to connect computers to the TV. Although none are provided by computer makers, TV-set manufacturers, or software suppliers it is likely that such companies could significantly improve product sales if they chose to offer them. Please comment on our blog if you can tell us why they don’t. As Internet Video moves to the TV it will become even more important for businesses to have content on YouTube. Traditional TV has demonstrated how powerful video can be as an advertising medium. The combination of YouTube and emergent Internet-Video-to-the-TV enables you to get your videos into the family living-room at no cost.   Why wait? This is Third Generation Television. To learn more click here where you can purchase a copy or our research report or download a free Prospectus. Download to Computer, iPod, or iPhone If you would like to know why YouTube is important to you, this video is for you. If you have video that could lead customers to buy more, or convert prospects into customers, then consider placing it on YouTube. Furthermore, it may be advisable to have your own channel on YouTube, as we do. This enables viewers to subscriber to all of your posts, much like TiVo records weekly television shows.   Many people looking for videos go first to YouTube and use the Website’s search function to find what they are looking for. They are basically treating YouTube as the entire universe of available videos. If your video is not within the universe, then pragmatically speaking it does not exist. It is particularly important for instructional, educational, and informative videos to be on YouTube. For example, we posted our “How to Connect PC-to-TV (HDMI)” video at YouTube. It enables us to pick-up additional audience from viewers who are not podcast subscribers and don’t even know of the existence of Inside Digital Media. We invite you to inspect the video and vote (5 stars is best) for it as well . BTW, there’s a huge demand for instructional videos about how to connect computers to the TV. Although none are provided by computer makers, TV-set manufacturers, or software suppliers it is likely that such companies could significantly improve product sales if they chose to offer them. Please comment on our blog if you can tell us why they don’t. As Internet Video moves to the TV it will become even more important for businesses to have content on YouTube. Traditional TV has demonstrated how powerful video can be as an advertising medium. The combination of YouTube and emergent Internet-Video-to-the-TV enables you to get your videos into the family living-room at no cost.   Why wait? This is Third Generation Television. To learn more click here where you can purchase a copy or our research report or download a free Prospectus. tag:odeo.com,2009-03-12,24672182 Thu, 12 Mar 2009 11:28:27 -0700 no Inside Digital Media youtube, Podcast Video, digital-media, Internet-video, popularize your video, audience-optimization http://odeo.com/episodes/24284763-Connect-HDMI-PC-to-TV Download to Computer, iPod, or iPhone If you would like to learn how to connect a HDMI laptop computer to a flat-panel television, this video is for you. Seeing is believing. Too many of the uninitiated assume that connecting a laptop computer to a flat-panel television is “geeky” and complex. Our instructional video today shows you how I did it with a HDMI-equipped laptop. Not only does the video demonstrate that it only requires a single cable, but also convincingly documents that connecting-up the cable set-top box and TiVo is far more complex than connecting the laptop to the TV. After searching the Internet we discovered that most of the instructional videos about computer-to-television connectivity are indeed “geeky”. One reason is that most focus on the use of older connection technologies that require multiple cables. The beauty of HDMI is that a single cable transports both High Definition audio and video. It also has built-in piracy protection thereby enjoying endorsement ... Download to Computer, iPod, or iPhone If you would like to learn how to connect a HDMI laptop computer to a flat-panel television, this video is for you. Seeing is believing. Too many of the uninitiated assume that connecting a laptop computer to a flat-panel television is “geeky” and complex. Our instructional video today shows you how I did it with a HDMI-equipped laptop. Not only does the video demonstrate that it only requires a single cable, but also convincingly documents that connecting-up the cable set-top box and TiVo is far more complex than connecting the laptop to the TV. After searching the Internet we discovered that most of the instructional videos about computer-to-television connectivity are indeed “geeky”. One reason is that most focus on the use of older connection technologies that require multiple cables. The beauty of HDMI is that a single cable transports both High Definition audio and video. It also has built-in piracy protection thereby enjoying endorsement from copyright holders. This is Third Generation Television. To learn more click here where you can purchase a copy or our research report or download a free Prospectus. Download to Computer, iPod, or iPhone If you would like to learn how to connect a HDMI laptop computer to a flat-panel television, this video is for you. Seeing is believing. Too many of the uninitiated assume that connecting a laptop computer to a flat-panel television is “geeky” and complex. Our instructional video today shows you how I did it with a HDMI-equipped laptop. Not only does the video demonstrate that it only requires a single cable, but also convincingly documents that connecting-up the cable set-top box and TiVo is far more complex than connecting the laptop to the TV. After searching the Internet we discovered that most of the instructional videos about computer-to-television connectivity are indeed “geeky”. One reason is that most focus on the use of older connection technologies that require multiple cables. The beauty of HDMI is that a single cable transports both High Definition audio and video. It also has built-in piracy protection thereby enjoying endorsement from copyright holders. This is Third Generation Television. To learn more click here where you can purchase a copy or our research report or download a free Prospectus. tag:odeo.com,2009-03-10,24284763 Tue, 10 Mar 2009 14:52:42 -0700 no Inside Digital Media podcast, Television, Podcast Video, digital-video, digital-media, Internet-video, Future-of-Television, Hollywood-Studios http://odeo.com/episodes/24672183-Connect-HDMI-PC-to-TV Download to Computer, iPod, or iPhone If you would like to learn how to connect a HDMI laptop computer to a flat-panel television, this video is for you. Seeing is believing. Too many of the uninitiated assume that connecting a laptop computer to a flat-panel television is “geeky” and complex. Our instructional video today shows you how I did it with a HDMI-equipped laptop. Not only does the video demonstrate that it only requires a single cable, but also convincingly documents that connecting-up the cable set-top box and TiVo is far more complex than connecting the laptop to the TV. After searching the Internet we discovered that most of the instructional videos about computer-to-television connectivity are indeed “geeky”. One reason is that most focus on the use of older connection technologies that require multiple cables. The beauty of HDMI is that a single cable transports both High Definition audio and video. It also has built-in piracy protection thereby enjoying endorsement ... Download to Computer, iPod, or iPhone If you would like to learn how to connect a HDMI laptop computer to a flat-panel television, this video is for you. Seeing is believing. Too many of the uninitiated assume that connecting a laptop computer to a flat-panel television is “geeky” and complex. Our instructional video today shows you how I did it with a HDMI-equipped laptop. Not only does the video demonstrate that it only requires a single cable, but also convincingly documents that connecting-up the cable set-top box and TiVo is far more complex than connecting the laptop to the TV. After searching the Internet we discovered that most of the instructional videos about computer-to-television connectivity are indeed “geeky”. One reason is that most focus on the use of older connection technologies that require multiple cables. The beauty of HDMI is that a single cable transports both High Definition audio and video. It also has built-in piracy protection thereby enjoying endorsement from copyright holders. This is Third Generation Television. To learn more click here where you can purchase a copy or our research report or download a free Prospectus. Download to Computer, iPod, or iPhone If you would like to learn how to connect a HDMI laptop computer to a flat-panel television, this video is for you. Seeing is believing. Too many of the uninitiated assume that connecting a laptop computer to a flat-panel television is “geeky” and complex. Our instructional video today shows you how I did it with a HDMI-equipped laptop. Not only does the video demonstrate that it only requires a single cable, but also convincingly documents that connecting-up the cable set-top box and TiVo is far more complex than connecting the laptop to the TV. After searching the Internet we discovered that most of the instructional videos about computer-to-television connectivity are indeed “geeky”. One reason is that most focus on the use of older connection technologies that require multiple cables. The beauty of HDMI is that a single cable transports both High Definition audio and video. It also has built-in piracy protection thereby enjoying endorsement from copyright holders. This is Third Generation Television. To learn more click here where you can purchase a copy or our research report or download a free Prospectus. tag:odeo.com,2009-03-10,24672183 Tue, 10 Mar 2009 14:52:42 -0700 no Inside Digital Media podcast, Television, Podcast Video, digital-video, digital-media, Internet-video, Future-of-Television, Hollywood-Studios http://odeo.com/episodes/24277626-Three-Myths-About-Internet-TV If you would like to identify three myths about Internet-Video-to-the-TV, this audio is for you. First Myth. Although some consumers are connecting laptop computers to their TVs in order to get Internet Video on the sets, the phenomenon is inconsequential to the mass market. This is a myth for two reasons. First, the application is not as “geeky” as the uninitiated might suppose as evidenced by this video. Second, the practice provides an irrevocable transcendent experience. Specifically, users become accustomed to having unlimited Internet access on the TV. Eventually, they conceptualize the TV as a dual-function device. In one context it is a traditional television and in another it is a giant monitor into the Internet Cloud. As such, it is a forcing-factor that will ultimately lead TV-set manufactures to provide browser-centric televisions. Second Myth. The laptop-as-TV-Media-Controller application requires a lengthy cable from the TV to the living-room sofa where the user holds ... If you would like to identify three myths about Internet-Video-to-the-TV, this audio is for you. First Myth. Although some consumers are connecting laptop computers to their TVs in order to get Internet Video on the sets, the phenomenon is inconsequential to the mass market. This is a myth for two reasons. First, the application is not as “geeky” as the uninitiated might suppose as evidenced by this video. Second, the practice provides an irrevocable transcendent experience. Specifically, users become accustomed to having unlimited Internet access on the TV. Eventually, they conceptualize the TV as a dual-function device. In one context it is a traditional television and in another it is a giant monitor into the Internet Cloud. As such, it is a forcing-factor that will ultimately lead TV-set manufactures to provide browser-centric televisions. Second Myth. The laptop-as-TV-Media-Controller application requires a lengthy cable from the TV to the living-room sofa where the user holds the laptop. This is a myth because LogiTech fails to advertise that a wireless mouse and keyboard eliminates the cable. Third Myth. Consumers won’t use the laptop-as-TV-Media-Controller application because they are intimidated by the appearance of a browser on the TV screen. This is a myth because we’ve been surfing the Net for 10 -15 years. The browser is probably the most familiar software we use and most of use it daily. This video also demonstrates the familiar use of a browser on the TV. This is Third Generation Television. To learn more click here where you can purchase a copy or our research report or download a free Prospectus. Free Webinar: Five Catalysts for Internet TV We will soon be offering a free 30 minute online Webinar to discuss the Five Catalysts that will drive Internet-Video-to-the-TV this year. Please email me if you are interested in attending.  My email is phil(at)insidedigitalmedia.com If you would like to identify three myths about Internet-Video-to-the-TV, this audio is for you. First Myth. Although some consumers are connecting laptop computers to their TVs in order to get Internet Video on the sets, the phenomenon is inconsequential to the mass market. This is a myth for two reasons. First, the application is not as “geeky” as the uninitiated might suppose as evidenced by this video. Second, the practice provides an irrevocable transcendent experience. Specifically, users become accustomed to having unlimited Internet access on the TV. Eventually, they conceptualize the TV as a dual-function device. In one context it is a traditional television and in another it is a giant monitor into the Internet Cloud. As such, it is a forcing-factor that will ultimately lead TV-set manufactures to provide browser-centric televisions. Second Myth. The laptop-as-TV-Media-Controller application requires a lengthy cable from the TV to the living-room sofa where the user holds the laptop. This is a myth because LogiTech fails to advertise that a wireless mouse and keyboard eliminates the cable. Third Myth. Consumers won’t use the laptop-as-TV-Media-Controller application because they are intimidated by the appearance of a browser on the TV screen. This is a myth because we’ve been surfing the Net for 10 -15 years. The browser is probably the most familiar software we use and most of use it daily. This video also demonstrates the familiar use of a browser on the TV. This is Third Generation Television. To learn more click here where you can purchase a copy or our research report or download a free Prospectus. Free Webinar: Five Catalysts for Internet TV We will soon be offering a free 30 minute online Webinar to discuss the Five Catalysts that will drive Internet-Video-to-the-TV this year. Please email me if you are interested in attending.  My email is phil(at)insidedigitalmedia.com tag:odeo.com,2009-03-09,24277626 Mon, 09 Mar 2009 09:01:19 -0700 no Inside Digital Media Television, tv, Podcast Audio, digital-video, internet-television, digital-media, Internet-video, Future-of-Television, Internet Gateway, PC-to-TV http://odeo.com/episodes/24257478-Internet-TV-Video-or-Mixed-Media Download to Computer, iPhone, and iPod Getting Internet connectivity at the TV is not merely about Internet Video. It’s about getting mixed media on the television. It’s a common mistake to think of Internet access at the TV as being “all about” getting Internet Video. Confessedly, that’s a big part of it, but it’s not the whole story.  Once the TV is connected to the Internet users will want unlimited access so that they can consume a wide mix of media including video, text, graphics, audio, podcasts, and animation. For example, sometimes they might choose to visit the New York Times Website. As today’s video demonstrates, once there they can read articles, watch videos, listen to podcasts, contribute comments to news articles, and write letters-to-the-editor. Furthermore they can do this from the comfort of their living-room sofa with the use of a wireless mouse and keyboard. While the uninitiated may suppose that reading a newspaper on the TV screen from the living-room sofa is t... Download to Computer, iPhone, and iPod Getting Internet connectivity at the TV is not merely about Internet Video. It’s about getting mixed media on the television. It’s a common mistake to think of Internet access at the TV as being “all about” getting Internet Video. Confessedly, that’s a big part of it, but it’s not the whole story.  Once the TV is connected to the Internet users will want unlimited access so that they can consume a wide mix of media including video, text, graphics, audio, podcasts, and animation. For example, sometimes they might choose to visit the New York Times Website. As today’s video demonstrates, once there they can read articles, watch videos, listen to podcasts, contribute comments to news articles, and write letters-to-the-editor. Furthermore they can do this from the comfort of their living-room sofa with the use of a wireless mouse and keyboard. While the uninitiated may suppose that reading a newspaper on the TV screen from the living-room sofa is too cumbersome, they forget that most of us are familiar with how to increase the text size in a browser. After all, we’ve been surfing the Internet for 10 – 15 years and the browser is the most common software we use. In such a setting, newspapers providing videos with associated articles are likely to be the first place readers will see a video about the subject news item, even before they watch it on conventional television. Evidence of the demand for mixed media is illustrated by the graph below that shows the traffic leadership of the multimedia-centric New York Times website in comparison to those of other newspapers. As noted repeatedly during the past month or so, consumers are discovering that they can connect their laptop computers to flat-panel TVs thereby using the TVs as giant monitors for the laptop. This gives them unlimited Internet access on the TV and the use of mixed media becomes a natural part of their experience. Vendors providing only a Walled Garden of Internet content to the TV screen will discover that consumers will be dissatisfied with the limitations. They will demand unrestricted access. While the laptop-as-TV-Media-Controller is not the “end game” it is a forcing-factor that will ultimately lead factory-made browser-centric TVs. This is Third Generation Television. To learn more click here where you can purchase a copy or our research report or download a free Prospectus. Download to Computer, iPhone, and iPod Getting Internet connectivity at the TV is not merely about Internet Video. It’s about getting mixed media on the television. It’s a common mistake to think of Internet access at the TV as being “all about” getting Internet Video. Confessedly, that’s a big part of it, but it’s not the whole story.  Once the TV is connected to the Internet users will want unlimited access so that they can consume a wide mix of media including video, text, graphics, audio, podcasts, and animation. For example, sometimes they might choose to visit the New York Times Website. As today’s video demonstrates, once there they can read articles, watch videos, listen to podcasts, contribute comments to news articles, and write letters-to-the-editor. Furthermore they can do this from the comfort of their living-room sofa with the use of a wireless mouse and keyboard. While the uninitiated may suppose that reading a newspaper on the TV screen from the living-room sofa is too cumbersome, they forget that most of us are familiar with how to increase the text size in a browser. After all, we’ve been surfing the Internet for 10 – 15 years and the browser is the most common software we use. In such a setting, newspapers providing videos with associated articles are likely to be the first place readers will see a video about the subject news item, even before they watch it on conventional television. Evidence of the demand for mixed media is illustrated by the graph below that shows the traffic leadership of the multimedia-centric New York Times website in comparison to those of other newspapers. As noted repeatedly during the past month or so, consumers are discovering that they can connect their laptop computers to flat-panel TVs thereby using the TVs as giant monitors for the laptop. This gives them unlimited Internet access on the TV and the use of mixed media becomes a natural part of their experience. Vendors providing only a Walled Garden of Internet content to the TV screen will discover that consumers will be dissatisfied with the limitations. They will demand unrestricted access. While the laptop-as-TV-Media-Controller is not the “end game” it is a forcing-factor that will ultimately lead factory-made browser-centric TVs. This is Third Generation Television. To learn more click here where you can purchase a copy or our research report or download a free Prospectus. tag:odeo.com,2009-03-05,24257478 Thu, 05 Mar 2009 10:30:32 -0800 no Inside Digital Media podcast, Television, Podcasting, video, newspapers, Podcast Video, digital-media, Internet-video, Future-of-Television, New-York-Times http://odeo.com/episodes/24243884-Is-Napsterization-of-Video-at-Hand Download to Computer, iPhone, or iPod If you are curious to know whether the video industry is at the threshold of “Napsterization” much like the record label business was ten years ago, this video is for you. It is hard to believe that it was fully ten years ago that Shawn Fanning unleashed Napster P2P software that forever changed the record label business.  Napster demonstrated beyond any doubt that the Internet was going to become the natural distribution platform for all Digital Media files. In order to prosper, or even survive, the established business models would have to adapt. It was obvious that the record label industry was the “canary in the coal mine” and that ultimately there would be a day of reckoning for the video producer as well. That day of reckoning has arrived for two reasons. First, pirated Websites are now available that offer movies and TV shows as streams instead of downloads. That means that anyone who can master the simple skills needed to watch a video a... Download to Computer, iPhone, or iPod If you are curious to know whether the video industry is at the threshold of “Napsterization” much like the record label business was ten years ago, this video is for you. It is hard to believe that it was fully ten years ago that Shawn Fanning unleashed Napster P2P software that forever changed the record label business.  Napster demonstrated beyond any doubt that the Internet was going to become the natural distribution platform for all Digital Media files. In order to prosper, or even survive, the established business models would have to adapt. It was obvious that the record label industry was the “canary in the coal mine” and that ultimately there would be a day of reckoning for the video producer as well. That day of reckoning has arrived for two reasons. First, pirated Websites are now available that offer movies and TV shows as streams instead of downloads. That means that anyone who can master the simple skills needed to watch a video at YouTube or Hulu can watch pirated video from streaming media websites. There is no requirement to download files, locate them on the computer, and then select them for playback. Streaming sites offer click-and-watch simplicity. Comscore’s January tabulation of video sites reveals that one such website in China has entered the list of top-ten.  Users of the site spend twice as much time monthly watching video there as does the average YouTube user. Moreover, the site’s year-over-year traffic growth is 500%. Second, as consumers increasingly connect their laptop computers to HDTVs their appetite for Internet Video increases significantly. This is because the technique provides a lean-back viewing experience that is much preferred. While the methodology is entirely legal it feeds demand for more Internet Video. If reasonably priced legal alternatives are not available, some consumers will be tempted to visit the pirated sites. If the experience of the record label business is any indication, the simplicity of streaming pirate sites could induce a flood of traffic much like the simplicity of Napster catalyzed the growth of file sharing. The most effective way for video content providers to combat impending Napsterization is to remove the incentive for piracy. That can be accomplished by either (1) distributing content at ad-supported websites, or (2) pricing the content low enough to motivate consumers to avoid potential malware risks that may exist at pirate sites. Confessedly, ad-supported sites must do a better job of optimizing revenues. One way is to use computer controlled ad-insertion much like Google does with AdSense. Business managers must seek the vendors providing the best algorithms and then trust the algorithms to optimize results based upon dynamic interaction with the viewer. This is Third Generation Television. To learn more click here where you can purchase a copy or our research report or download a free Prospectus. Download to Computer, iPhone, or iPod If you are curious to know whether the video industry is at the threshold of “Napsterization” much like the record label business was ten years ago, this video is for you. It is hard to believe that it was fully ten years ago that Shawn Fanning unleashed Napster P2P software that forever changed the record label business.  Napster demonstrated beyond any doubt that the Internet was going to become the natural distribution platform for all Digital Media files. In order to prosper, or even survive, the established business models would have to adapt. It was obvious that the record label industry was the “canary in the coal mine” and that ultimately there would be a day of reckoning for the video producer as well. That day of reckoning has arrived for two reasons. First, pirated Websites are now available that offer movies and TV shows as streams instead of downloads. That means that anyone who can master the simple skills needed to watch a video at YouTube or Hulu can watch pirated video from streaming media websites. There is no requirement to download files, locate them on the computer, and then select them for playback. Streaming sites offer click-and-watch simplicity. Comscore’s January tabulation of video sites reveals that one such website in China has entered the list of top-ten.  Users of the site spend twice as much time monthly watching video there as does the average YouTube user. Moreover, the site’s year-over-year traffic growth is 500%. Second, as consumers increasingly connect their laptop computers to HDTVs their appetite for Internet Video increases significantly. This is because the technique provides a lean-back viewing experience that is much preferred. While the methodology is entirely legal it feeds demand for more Internet Video. If reasonably priced legal alternatives are not available, some consumers will be tempted to visit the pirated sites. If the experience of the record label business is any indication, the simplicity of streaming pirate sites could induce a flood of traffic much like the simplicity of Napster catalyzed the growth of file sharing. The most effective way for video content providers to combat impending Napsterization is to remove the incentive for piracy. That can be accomplished by either (1) distributing content at ad-supported websites, or (2) pricing the content low enough to motivate consumers to avoid potential malware risks that may exist at pirate sites. Confessedly, ad-supported sites must do a better job of optimizing revenues. One way is to use computer controlled ad-insertion much like Google does with AdSense. Business managers must seek the vendors providing the best algorithms and then trust the algorithms to optimize results based upon dynamic interaction with the viewer. This is Third Generation Television. To learn more click here where you can purchase a copy or our research report or download a free Prospectus. tag:odeo.com,2009-03-04,24243884 Wed, 04 Mar 2009 09:13:24 -0800 no Inside Digital Media youtube, napster, Podcast Video, digital-video, digital-media, Internet-video, Future-of-Television, record-labels, Shawn Fanning http://odeo.com/episodes/24243886-Browser-Centric-TV-Sets If you would like to learn about a company that makes browser-centric semiconductor chips enabling televisions to visit any Website and display any Internet Video, this interview is for you. Our guest today is Gordie Campbell who is the CEO of Personal Web Systems . During a 30-year career he pioneered many technological innovations including the first Ethernet chip, the first electronically erasable microcomputer, the first PC-on-a-chip, and the invention of the chipset upon which today’s PCs are based. During the past month we repeatedly noted that consumers are discovering that they can get Internet Video to TVs by connecting a laptop computer to the TV. Essentially the TV acts as a giant monitor for the laptop which gets to the Internet via on-board WiFi. However, we also noted that the laptop-as-TV-Media-Controller is merely a “forcing factor” that will eventually result in televisions being factory-equipped to connect directly into the Internet. Ultimately the TV-set becomes a... If you would like to learn about a company that makes browser-centric semiconductor chips enabling televisions to visit any Website and display any Internet Video, this interview is for you. Our guest today is Gordie Campbell who is the CEO of Personal Web Systems . During a 30-year career he pioneered many technological innovations including the first Ethernet chip, the first electronically erasable microcomputer, the first PC-on-a-chip, and the invention of the chipset upon which today’s PCs are based. During the past month we repeatedly noted that consumers are discovering that they can get Internet Video to TVs by connecting a laptop computer to the TV. Essentially the TV acts as a giant monitor for the laptop which gets to the Internet via on-board WiFi. However, we also noted that the laptop-as-TV-Media-Controller is merely a “forcing factor” that will eventually result in televisions being factory-equipped to connect directly into the Internet. Ultimately the TV-set becomes a dual-purpose device that can function as either a display for conventional TV or a giant monitor into the Internet. Personal Web Systems (PWS) is a fabless semiconductor supplier of chips that enable such a scenario. Since the company originated in India, the first product will be marketed in that country within a month or so. It is an appliance about the size of a paperback book that permits TV-sets to jack directly into the Internet. A similar product is expected to be offered in the United States by the end of the year. Eventually the company hopes to sell chips to set manufactures directly so that TVs come-off the factory floor as browser-centric displays. In our analysis, set-makers would be well advised to consider offering browser-centric TVs promptly for two reasons. First, consumers want unrestricted Internet access at their TVs. The TV set is becoming a dual-purpose device, much like the iPhone. When consumes use an iPhone for a telephone call they think of it as a phone. When they use it to visit Websites, they think of it as a hand-held Web-browsing device. The laptop-as-TV-Media-Controller phenomenon is leading them to conceptualize the TV as providing both Internet access and conventional television. Second, if conventional set manufactures are slow to innovate they may well be forfeiting the digital living room to Apple. If Apple introduces an iTelevision centered on iTunes and its own App Store, then Apple might emerge as the leader in the future market for smart televisions much like it leads in smart telephones. For example, if the broadcast networks were to provide their programming to iTunes as ad-supported podcasts, the (hypothetical) iTelevision could become the dominant set-of-choice for consumers. This might lead providers of other popular video, like Cable networks and Hollywood studios, to focus on Apps for the iTelevision to the exclusion of whatever smart televisions the conventional makers may be offering at the time. This is Third Generation Television. To learn more click here where you can purchase a copy or our research report or download a free Prospectus. If you would like to learn about a company that makes browser-centric semiconductor chips enabling televisions to visit any Website and display any Internet Video, this interview is for you. Our guest today is Gordie Campbell who is the CEO of Personal Web Systems . During a 30-year career he pioneered many technological innovations including the first Ethernet chip, the first electronically erasable microcomputer, the first PC-on-a-chip, and the invention of the chipset upon which today’s PCs are based. During the past month we repeatedly noted that consumers are discovering that they can get Internet Video to TVs by connecting a laptop computer to the TV. Essentially the TV acts as a giant monitor for the laptop which gets to the Internet via on-board WiFi. However, we also noted that the laptop-as-TV-Media-Controller is merely a “forcing factor” that will eventually result in televisions being factory-equipped to connect directly into the Internet. Ultimately the TV-set becomes a dual-purpose device that can function as either a display for conventional TV or a giant monitor into the Internet. Personal Web Systems (PWS) is a fabless semiconductor supplier of chips that enable such a scenario. Since the company originated in India, the first product will be marketed in that country within a month or so. It is an appliance about the size of a paperback book that permits TV-sets to jack directly into the Internet. A similar product is expected to be offered in the United States by the end of the year. Eventually the company hopes to sell chips to set manufactures directly so that TVs come-off the factory floor as browser-centric displays. In our analysis, set-makers would be well advised to consider offering browser-centric TVs promptly for two reasons. First, consumers want unrestricted Internet access at their TVs. The TV set is becoming a dual-purpose device, much like the iPhone. When consumes use an iPhone for a telephone call they think of it as a phone. When they use it to visit Websites, they think of it as a hand-held Web-browsing device. The laptop-as-TV-Media-Controller phenomenon is leading them to conceptualize the TV as providing both Internet access and conventional television. Second, if conventional set manufactures are slow to innovate they may well be forfeiting the digital living room to Apple. If Apple introduces an iTelevision centered on iTunes and its own App Store, then Apple might emerge as the leader in the future market for smart televisions much like it leads in smart telephones. For example, if the broadcast networks were to provide their programming to iTunes as ad-supported podcasts, the (hypothetical) iTelevision could become the dominant set-of-choice for consumers. This might lead providers of other popular video, like Cable networks and Hollywood studios, to focus on Apps for the iTelevision to the exclusion of whatever smart televisions the conventional makers may be offering at the time. This is Third Generation Television. To learn more click here where you can purchase a copy or our research report or download a free Prospectus. tag:odeo.com,2009-03-02,24243886 Mon, 02 Mar 2009 10:25:14 -0800 no Inside Digital Media Television, iphone, sony, apple, tv, wifi, Podcast Audio, digital-video, digital-media, Internet-video, Future-of-Television, Hollywood-Studios http://odeo.com/episodes/24155813-March-Madness-Basketball-and-Internet-TV If you would like to learn how the NCAA basketball tournament could feed demand for getting Internet Video to the TV, this audio program is for you. CBS is giving Microsoft and the Win-tel computer makers a great opportunity to boost demand for their products in advance of next month’s March Madness. Unfortunately it looks like they are going “to the ball” by ignoring the opportunity to promote the TV-to-Laptop connection. Such a laptop-as-Media-Controller configuration empowers viewers to watch any game via live streaming video through the laptop to the TV screen. Specifically, CBS selected Microsoft’s Silverlight (a Flash competitor) for a new player that will provide three times the quality of the standard player. Quality is important given the fast-moving action of basketball. Consumers will be able to download the new player at www.ncaa.com/mmod at no charge. The new player will make the games look even better on your TV once you figure-out how to get Internet Video streams to ... If you would like to learn how the NCAA basketball tournament could feed demand for getting Internet Video to the TV, this audio program is for you. CBS is giving Microsoft and the Win-tel computer makers a great opportunity to boost demand for their products in advance of next month’s March Madness. Unfortunately it looks like they are going “to the ball” by ignoring the opportunity to promote the TV-to-Laptop connection. Such a laptop-as-Media-Controller configuration empowers viewers to watch any game via live streaming video through the laptop to the TV screen. Specifically, CBS selected Microsoft’s Silverlight (a Flash competitor) for a new player that will provide three times the quality of the standard player. Quality is important given the fast-moving action of basketball. Consumers will be able to download the new player at www.ncaa.com/mmod at no charge. The new player will make the games look even better on your TV once you figure-out how to get Internet Video streams to play on the set. Therein rests the opportunity for the Win-tel suppliers. First, connect your laptop to a flat-panel TV. Most have common connection sockets, but HDMI works best. You can buy a new laptop with HDMI for as little at $400. Second, let the laptop’s on-board WiFi link to your home network and thence to the Internet. Third, choose the games you want to watch live from the website. Fourth, buy a wireless mouse and keyboard if you want to control the TV from your sofa. Regrettably it looks like it looks like the Win-tel ecosystem is missing the opportunity to promote the TV-to-Laptop Internet Video experience because the new player will not be available for download until March 10th. Come on Microsoft! This is an easy pass from CBS in a place where Apple can’t even cover you. Don’t fumble it H-P! Get your head in the game, Dell! Learn something about the game, LogiTech! Last year March Madness Internet viewership grew by 165% to nearly five million people. The games are ad-supported and therefore free to the viewer. The ad revenues are also large enough to make the entire venture highly profitable to CBS. The laptop-as-Media-Controller could become the next Killer App for the computer industry. But they need to wake-up, smell the coffee, and get things moving. First, they should provide HDMI sockets on all laptops capable of processing video. Second, they should advertising the Media Controller application. Third, Microsoft should make the player, and sample content, available asap. This is Third Generation Television. To learn more about click here where you can purchase a copy or our research report or download a free Prospectus. If you would like to learn how the NCAA basketball tournament could feed demand for getting Internet Video to the TV, this audio program is for you. CBS is giving Microsoft and the Win-tel computer makers a great opportunity to boost demand for their products in advance of next month’s March Madness. Unfortunately it looks like they are going “to the ball” by ignoring the opportunity to promote the TV-to-Laptop connection. Such a laptop-as-Media-Controller configuration empowers viewers to watch any game via live streaming video through the laptop to the TV screen. Specifically, CBS selected Microsoft’s Silverlight (a Flash competitor) for a new player that will provide three times the quality of the standard player. Quality is important given the fast-moving action of basketball. Consumers will be able to download the new player at www.ncaa.com/mmod at no charge. The new player will make the games look even better on your TV once you figure-out how to get Internet Video streams to play on the set. Therein rests the opportunity for the Win-tel suppliers. First, connect your laptop to a flat-panel TV. Most have common connection sockets, but HDMI works best. You can buy a new laptop with HDMI for as little at $400. Second, let the laptop’s on-board WiFi link to your home network and thence to the Internet. Third, choose the games you want to watch live from the website. Fourth, buy a wireless mouse and keyboard if you want to control the TV from your sofa. Regrettably it looks like it looks like the Win-tel ecosystem is missing the opportunity to promote the TV-to-Laptop Internet Video experience because the new player will not be available for download until March 10th. Come on Microsoft! This is an easy pass from CBS in a place where Apple can’t even cover you. Don’t fumble it H-P! Get your head in the game, Dell! Learn something about the game, LogiTech! Last year March Madness Internet viewership grew by 165% to nearly five million people. The games are ad-supported and therefore free to the viewer. The ad revenues are also large enough to make the entire venture highly profitable to CBS. The laptop-as-Media-Controller could become the next Killer App for the computer industry. But they need to wake-up, smell the coffee, and get things moving. First, they should provide HDMI sockets on all laptops capable of processing video. Second, they should advertising the Media Controller application. Third, Microsoft should make the player, and sample content, available asap. This is Third Generation Television. To learn more about click here where you can purchase a copy or our research report or download a free Prospectus. tag:odeo.com,2009-02-22,24155813 Sun, 22 Feb 2009 03:00:01 -0800 no Inside Digital Media microsoft, CBS Sports, silverlight, Podcast Audio, digital-media, Internet-video, Future-of-Television, NCAA Basketball http://odeo.com/episodes/24131134-Is-TV-to-Laptop-to-Internet-Geeky Download to Computer, iPod, or iPhone If you are curious to know whether connecting a laptop to a flat-panel TV is an effective and “user-friendly” way of getting Internet Video to the TV, this video interview is for you. Our guest today is a man named Scott who connected his laptop computer to a 46-inch flat-panel TV. He wanted unlimited Internet Video on the new television. Scott has a MBA and works in the financial services industry as a non-technical executive. Normal 0 false false false MicrosoftInternetExplorer4 <!– /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:”"; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:”Times New Roman”; mso-fareast-font-family:”Times New Roman”;} a:link, span.MsoHyperlink {color:blue; text-decoration:underline; text-underline:single;} a:visited, span.MsoHyperlinkFollowed {color:purple; text-decoration:underline; text-underline:si... Download to Computer, iPod, or iPhone If you are curious to know whether connecting a laptop to a flat-panel TV is an effective and “user-friendly” way of getting Internet Video to the TV, this video interview is for you. Our guest today is a man named Scott who connected his laptop computer to a 46-inch flat-panel TV. He wanted unlimited Internet Video on the new television. Scott has a MBA and works in the financial services industry as a non-technical executive. Normal 0 false false false MicrosoftInternetExplorer4 <!– /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:”"; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:”Times New Roman”; mso-fareast-font-family:”Times New Roman”;} a:link, span.MsoHyperlink {color:blue; text-decoration:underline; text-underline:single;} a:visited, span.MsoHyperlinkFollowed {color:purple; text-decoration:underline; text-underline:single;} p {mso-margin-top-alt:auto; margin-right:0in; mso-margin-bottom-alt:auto; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; font-family:”Times New Roman”; mso-fareast-font-family:”Times New Roman”;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} –> The video convincingly demonstrates several key points. First, navigating to any Internet Video on Scott’s TV is no more complicated than navigating on a computer. Second, the laptop is hardly noticeable among the devices connected to the TV. Scott keeps it closed-up and has the DVD tray facing to eject outward so that there is no need for a separate DVD console player. Third, with his integral wireless mouse and keyboard, Scott gets a comfortable lean-back viewing experience of Internet Video 15 – 20 feet distant from the TV screen. Scott’s principal reason for connecting the laptop to the TV was to optimize his prior investment in the TV and surround-sound audio system. He also recognizes that there will almost certainly be substantial growth in the amount of video that will become available on the Net. He feels that a $400 - $500 investment in a dedicated laptop to thereby enable unrestricted Internet access on his TV is a good value. Scott considers that the availability of HDMI sockets on the laptop as crucial to the economic justification since it provides High Definition video and audio. Scott has two HDMI inputs into his TV. One is from the cable set-top box and the other is from the laptop computer. Thus, merely with a one-button selection of “source” on his TV remote he can choose to watch either (1) cable TV video or (2) Internet Video. This is Third Generation Television. To learn more click here where you can purchase a copy or our research report or download a free Prospectus. Download to Computer, iPod, or iPhone If you are curious to know whether connecting a laptop to a flat-panel TV is an effective and “user-friendly” way of getting Internet Video to the TV, this video interview is for you. Our guest today is a man named Scott who connected his laptop computer to a 46-inch flat-panel TV. He wanted unlimited Internet Video on the new television. Scott has a MBA and works in the financial services industry as a non-technical executive. Normal 0 false false false MicrosoftInternetExplorer4 <!– /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:”"; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:”Times New Roman”; mso-fareast-font-family:”Times New Roman”;} a:link, span.MsoHyperlink {color:blue; text-decoration:underline; text-underline:single;} a:visited, span.MsoHyperlinkFollowed {color:purple; text-decoration:underline; text-underline:single;} p {mso-margin-top-alt:auto; margin-right:0in; mso-margin-bottom-alt:auto; margin-left:0in; mso-pagination:widow-orphan; font-size:12.0pt; font-family:”Times New Roman”; mso-fareast-font-family:”Times New Roman”;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} –> The video convincingly demonstrates several key points. First, navigating to any Internet Video on Scott’s TV is no more complicated than navigating on a computer. Second, the laptop is hardly noticeable among the devices connected to the TV. Scott keeps it closed-up and has the DVD tray facing to eject outward so that there is no need for a separate DVD console player. Third, with his integral wireless mouse and keyboard, Scott gets a comfortable lean-back viewing experience of Internet Video 15 – 20 feet distant from the TV screen. Scott’s principal reason for connecting the laptop to the TV was to optimize his prior investment in the TV and surround-sound audio system. He also recognizes that there will almost certainly be substantial growth in the amount of video that will become available on the Net. He feels that a $400 - $500 investment in a dedicated laptop to thereby enable unrestricted Internet access on his TV is a good value. Scott considers that the availability of HDMI sockets on the laptop as crucial to the economic justification since it provides High Definition video and audio. Scott has two HDMI inputs into his TV. One is from the cable set-top box and the other is from the laptop computer. Thus, merely with a one-button selection of “source” on his TV remote he can choose to watch either (1) cable TV video or (2) Internet Video. This is Third Generation Television. To learn more click here where you can purchase a copy or our research report or download a free Prospectus. tag:odeo.com,2009-02-19,24131134 Thu, 19 Feb 2009 03:00:08 -0800 no Inside Digital Media Television, youtube, tivo, Podcast Video, digital-media, Internet-video, Future-of-Television, Hollywood-Studios, Phil-Leigh http://odeo.com/episodes/24119398-Internet-Video-Viewership-Statistics Download to Computer, iPod, or iPhone If you would like quantified estimates of the growth of Internet Video and market share statistics, this interview is for you. Our guest today is Will Richmond who is the Editor of VideoNuze.com . His website is one of the leading sources of information about broadband video. Recently Will compiled statistics from Commscore that reveal two basic points. First, Internet Video use has grown over 100% in the last two years. Second, over that period, YouTube increased its market share from around 16% to over 40%. Will concludes with two recommendations. First, program providers should post their content at YouTube. He believes that YouTube has made significant advances in piracy protection and is anxious to share ad revenues with premium content providers. Second, he also advocates that such providers syndicate their content a multiple Internet sites. We would add a couple of other points. First, everyone who has video on their website should consid... Download to Computer, iPod, or iPhone If you would like quantified estimates of the growth of Internet Video and market share statistics, this interview is for you. Our guest today is Will Richmond who is the Editor of VideoNuze.com . His website is one of the leading sources of information about broadband video. Recently Will compiled statistics from Commscore that reveal two basic points. First, Internet Video use has grown over 100% in the last two years. Second, over that period, YouTube increased its market share from around 16% to over 40%. Will concludes with two recommendations. First, program providers should post their content at YouTube. He believes that YouTube has made significant advances in piracy protection and is anxious to share ad revenues with premium content providers. Second, he also advocates that such providers syndicate their content a multiple Internet sites. We would add a couple of other points. First, everyone who has video on their website should consider having their own YouTube channel. Many viewers use YouTube like a search engine in the sense that they regard the site as the place to search for online video. So if you are not on YouTube they may miss your videos altogether. Second, as Internet Video moves onto the TV all the points above become imperatives. This is Third Generation Television. To learn more click here where you can purchase a copy or our research report or download a free Prospectus. Will Richmond of VideoNuze invites you to a Broadband Video Leadership Evening in New York City on March 17th. To learn more click here. Download to Computer, iPod, or iPhone If you would like quantified estimates of the growth of Internet Video and market share statistics, this interview is for you. Our guest today is Will Richmond who is the Editor of VideoNuze.com . His website is one of the leading sources of information about broadband video. Recently Will compiled statistics from Commscore that reveal two basic points. First, Internet Video use has grown over 100% in the last two years. Second, over that period, YouTube increased its market share from around 16% to over 40%. Will concludes with two recommendations. First, program providers should post their content at YouTube. He believes that YouTube has made significant advances in piracy protection and is anxious to share ad revenues with premium content providers. Second, he also advocates that such providers syndicate their content a multiple Internet sites. We would add a couple of other points. First, everyone who has video on their website should consider having their own YouTube channel. Many viewers use YouTube like a search engine in the sense that they regard the site as the place to search for online video. So if you are not on YouTube they may miss your videos altogether. Second, as Internet Video moves onto the TV all the points above become imperatives. This is Third Generation Television. To learn more click here where you can purchase a copy or our research report or download a free Prospectus. Will Richmond of VideoNuze invites you to a Broadband Video Leadership Evening in New York City on March 17th. To learn more click here. tag:odeo.com,2009-02-17,24119398 Tue, 17 Feb 2009 10:15:10 -0800 no Inside Digital Media youtube, Podcast Video, digital-video, VideoNuze, digital-media, Internet-video, Future-of-Television, Hollywood-Studios, Will-Richmond http://odeo.com/episodes/24033595-What-Should-Apple-Do If you would like to learn how Apple can better participate in Third Generation Television, this audio program is for you. Apple TV is only a modest success because it provides limited access to Internet Video. Essentially, users are restricted to videos available at the iTunes store. Although most podcasts are free, TV shows and movies must be rented or purchased at prices ranging from $2 to $15. Once consumers realize that they can connect an ordinary laptop computer to a flat panel TV and thereby gain access to TV shows for free at ad-supported sites like www.hulu.com, they’ll have virtually no interest in Apple TV. Furthermore Apple’s product costs $230 whereas Windows laptops are sometimes priced as low as $300 - $400.  In short, the laptop computer as Media Controller for flat panel TVs has the potential to become the next Killer App. The trend should become evident this year. Apple’s other shot at the emerging Internet-Video-to-TV market is the Mac Mini. While standard Apple ... If you would like to learn how Apple can better participate in Third Generation Television, this audio program is for you. Apple TV is only a modest success because it provides limited access to Internet Video. Essentially, users are restricted to videos available at the iTunes store. Although most podcasts are free, TV shows and movies must be rented or purchased at prices ranging from $2 to $15. Once consumers realize that they can connect an ordinary laptop computer to a flat panel TV and thereby gain access to TV shows for free at ad-supported sites like www.hulu.com, they’ll have virtually no interest in Apple TV. Furthermore Apple’s product costs $230 whereas Windows laptops are sometimes priced as low as $300 - $400.  In short, the laptop computer as Media Controller for flat panel TVs has the potential to become the next Killer App. The trend should become evident this year. Apple’s other shot at the emerging Internet-Video-to-TV market is the Mac Mini. While standard Apple laptops are $1,000 or more the two Mac Mini models, at $600 and $800 respectively, are more competitively priced. However, Mac Minis has several disadvantages relative to Windows computers. First, they have only about half the RAM of Windows laptops costing half as much. Second, they lack HDMI sockets. Thus, getting Internet Video on the television via a Mac Mini requires special adapter cables for the video and a separate one for the audio. Third, a number of popular Internet Video applications and websites, like the Netflix Watch Instantly library, are not optimized for Apple’s Safari web browser. In short, Apple needs to make some changes if it hopes to compete effectively in the Internet-Video-to-TV market. One way is to introduce a new product to compete with lower priced Windows laptops for the TV Media Controller application. Without such a product, the Mac Mini is Apple’s best candidate for the Media Controller application but it needs to be enhanced in a number of ways. First it needs HDMI sockets. Second, to avoid a price cut the Mac Mini needs a creative media interface that might look something like the one from Boxee. Third, it could benefit from more memory. Fourth, Apple should assist websites with popular Internet Video to become interoperable with Safari, or work them into the hypothetical interface noted in our second point. Fifth, the company should vigorously promote the Media Controller concept featuring (a reconfigured) Mac Mini. Such promotion should be abundant online instructional videos explaining how to arrange the set-up. To learn more about Third Generation Television, click here where you can purchase a copy or our research report or download a free Synopsis and Table-of-Contents. If you would like to learn how Apple can better participate in Third Generation Television, this audio program is for you. Apple TV is only a modest success because it provides limited access to Internet Video. Essentially, users are restricted to videos available at the iTunes store. Although most podcasts are free, TV shows and movies must be rented or purchased at prices ranging from $2 to $15. Once consumers realize that they can connect an ordinary laptop computer to a flat panel TV and thereby gain access to TV shows for free at ad-supported sites like www.hulu.com, they’ll have virtually no interest in Apple TV. Furthermore Apple’s product costs $230 whereas Windows laptops are sometimes priced as low as $300 - $400.  In short, the laptop computer as Media Controller for flat panel TVs has the potential to become the next Killer App. The trend should become evident this year. Apple’s other shot at the emerging Internet-Video-to-TV market is the Mac Mini. While standard Apple laptops are $1,000 or more the two Mac Mini models, at $600 and $800 respectively, are more competitively priced. However, Mac Minis has several disadvantages relative to Windows computers. First, they have only about half the RAM of Windows laptops costing half as much. Second, they lack HDMI sockets. Thus, getting Internet Video on the television via a Mac Mini requires special adapter cables for the video and a separate one for the audio. Third, a number of popular Internet Video applications and websites, like the Netflix Watch Instantly library, are not optimized for Apple’s Safari web browser. In short, Apple needs to make some changes if it hopes to compete effectively in the Internet-Video-to-TV market. One way is to introduce a new product to compete with lower priced Windows laptops for the TV Media Controller application. Without such a product, the Mac Mini is Apple’s best candidate for the Media Controller application but it needs to be enhanced in a number of ways. First it needs HDMI sockets. Second, to avoid a price cut the Mac Mini needs a creative media interface that might look something like the one from Boxee. Third, it could benefit from more memory. Fourth, Apple should assist websites with popular Internet Video to become interoperable with Safari, or work them into the hypothetical interface noted in our second point. Fifth, the company should vigorously promote the Media Controller concept featuring (a reconfigured) Mac Mini. Such promotion should be abundant online instructional videos explaining how to arrange the set-up. To learn more about Third Generation Television, click here where you can purchase a copy or our research report or download a free Synopsis and Table-of-Contents. tag:odeo.com,2009-02-04,24033595 Wed, 04 Feb 2009 03:00:37 -0800 no Inside Digital Media podcast, Television, iphone, apple, ipod, Podcast Audio, digital-media, Internet-video, Future-of-Television, Phil-Leigh http://odeo.com/episodes/24013465-iPod-iTunes-iPhone%E2%80%A6iTelevision Download to Computer, iPod, iPhone If you would like to learn how Apple failed to follow-up its iPod and iPhone successes by letting another company lead the way with iTelevision, this interview is for you. The defining characteristic of iPod, iTunes, iPhone, and iLife is a focus on facilitating the use of Internet (Digital) Media. But Apple really missed the boat with the Apple TV because it restricts users to iTunes content. Their limited vision is surprising since even the casual observer should realize that consumers will never accept restricted Internet access on their televisions. They rejected limitations 15 years ago on their computers when AOL tried them, and they’ll reject them on TVs as well. Consumers want an iTelevision, not an Apple TV. They want to be able to watch any Internet Video on their TV and not just iTunes content. That’s why they are attaching laptop computers to flat panel TVs. The phenomenon is a “forcing factor” that will ultimately lead set manufactures ... Download to Computer, iPod, iPhone If you would like to learn how Apple failed to follow-up its iPod and iPhone successes by letting another company lead the way with iTelevision, this interview is for you. The defining characteristic of iPod, iTunes, iPhone, and iLife is a focus on facilitating the use of Internet (Digital) Media. But Apple really missed the boat with the Apple TV because it restricts users to iTunes content. Their limited vision is surprising since even the casual observer should realize that consumers will never accept restricted Internet access on their televisions. They rejected limitations 15 years ago on their computers when AOL tried them, and they’ll reject them on TVs as well. Consumers want an iTelevision, not an Apple TV. They want to be able to watch any Internet Video on their TV and not just iTunes content. That’s why they are attaching laptop computers to flat panel TVs. The phenomenon is a “forcing factor” that will ultimately lead set manufactures to provide unlimited Internet access directly into the TV. VTEL is an Austin-based company that recently started selling an integrated iTelevision. (They call it the PC Panel).  VTEL uses a commercially available Vizio TV and build-in their own Windows-based PC on the chassis. The result is a TV set enabling users to choose between conventional TV and Internet Video by merely clicking a single button on the remote. Today’s interview is with VTEL’s President, Richard Ford, who demonstrates iTelevision. In one example we visit www.hulu.com to watch a TV show. In another we visit Richard’s account at Netflix and select 2001: A Space Odyssey from the Watch Instantly library. At abc.com, Richard chooses an episode of Lost and streams it in High Definition. Finally, in a true multimedia experience, we go to The New York Times website to read an article on Apple and listen to an accompanying podcast while examining an interactive graphic timeline covering the Steve Jobs eras. The 42-inch iTelevision is priced at $2,495 but Richard will discount it by $500 for those who phone VTEL at 512-535-1988 and mention that they learned about the product on Inside Digital Media.  They will also discount a more pricey 47-inch version by $500. (While I have witnessed Richard’s demonstration I have not owned an iTelevision and have no routine experience with the unit.) iTelevision points the way to Third Generation Television. Whether VTEL is successful or not, ultimately the big set manufacturers are going to have to offer something similar. To learn more about Third Generation Television, click here where you can purchase a copy or our research report or download a free Synopsis and Table-of-Contents. Download to Computer, iPod, iPhone If you would like to learn how Apple failed to follow-up its iPod and iPhone successes by letting another company lead the way with iTelevision, this interview is for you. The defining characteristic of iPod, iTunes, iPhone, and iLife is a focus on facilitating the use of Internet (Digital) Media. But Apple really missed the boat with the Apple TV because it restricts users to iTunes content. Their limited vision is surprising since even the casual observer should realize that consumers will never accept restricted Internet access on their televisions. They rejected limitations 15 years ago on their computers when AOL tried them, and they’ll reject them on TVs as well. Consumers want an iTelevision, not an Apple TV. They want to be able to watch any Internet Video on their TV and not just iTunes content. That’s why they are attaching laptop computers to flat panel TVs. The phenomenon is a “forcing factor” that will ultimately lead set manufactures to provide unlimited Internet access directly into the TV. VTEL is an Austin-based company that recently started selling an integrated iTelevision. (They call it the PC Panel).  VTEL uses a commercially available Vizio TV and build-in their own Windows-based PC on the chassis. The result is a TV set enabling users to choose between conventional TV and Internet Video by merely clicking a single button on the remote. Today’s interview is with VTEL’s President, Richard Ford, who demonstrates iTelevision. In one example we visit www.hulu.com to watch a TV show. In another we visit Richard’s account at Netflix and select 2001: A Space Odyssey from the Watch Instantly library. At abc.com, Richard chooses an episode of Lost and streams it in High Definition. Finally, in a true multimedia experience, we go to The New York Times website to read an article on Apple and listen to an accompanying podcast while examining an interactive graphic timeline covering the Steve Jobs eras. The 42-inch iTelevision is priced at $2,495 but Richard will discount it by $500 for those who phone VTEL at 512-535-1988 and mention that they learned about the product on Inside Digital Media.  They will also discount a more pricey 47-inch version by $500. (While I have witnessed Richard’s demonstration I have not owned an iTelevision and have no routine experience with the unit.) iTelevision points the way to Third Generation Television. Whether VTEL is successful or not, ultimately the big set manufacturers are going to have to offer something similar. To learn more about Third Generation Television, click here where you can purchase a copy or our research report or download a free Synopsis and Table-of-Contents. tag:odeo.com,2009-02-02,24013465 Mon, 02 Feb 2009 03:00:51 -0800 no Inside Digital Media podcast, Television, iphone, apple, ipod, iTunes, Podcast Video, digital-media, Internet-video, Future-of-Television, New-York-Times http://odeo.com/episodes/23978285-What-Should-Microsoft-Do After its recent disappointing earnings report, Microsoft should give serious consideration to stimulating demand for PCs by fostering the next “Killer Application” for the Win-tel platform. Such an application is likely to emerge this year as consumers discover flat panel TVs and laptop computers have a number of common connection sockets. Once attached, the laptop functions as a Media Controller for flat panel TVs thereby enabling consumers to watch Internet Video on their televisions. In such a configuration the TV acts as a giant monitor for the laptop. The laptop’s built-in WiFi connects to a home network and thence to the Internet. Given a remote mouse and keyboard consumers can watch Internet Videos on their TVs in a comfortable lean-back viewing experience. This is good news for Microsoft for several reasons. First, the PC laptop is considerably less expensive than a comparable one from Apple. Thus, consumers seeking to buy a new laptop for the Media Center application are m... After its recent disappointing earnings report, Microsoft should give serious consideration to stimulating demand for PCs by fostering the next “Killer Application” for the Win-tel platform. Such an application is likely to emerge this year as consumers discover flat panel TVs and laptop computers have a number of common connection sockets. Once attached, the laptop functions as a Media Controller for flat panel TVs thereby enabling consumers to watch Internet Video on their televisions. In such a configuration the TV acts as a giant monitor for the laptop. The laptop’s built-in WiFi connects to a home network and thence to the Internet. Given a remote mouse and keyboard consumers can watch Internet Videos on their TVs in a comfortable lean-back viewing experience. This is good news for Microsoft for several reasons. First, the PC laptop is considerably less expensive than a comparable one from Apple. Thus, consumers seeking to buy a new laptop for the Media Center application are more likely to choose a PC. Second, Apple’s more competitively priced MacMini does not have HDMI sockets. This is a significant impediment because an HDMI cable provides high definition and transports both audio and video whereas two cables are required for the MacMini. Third, a laptop PC provides unlimited Internet access whereas the Apple TV only permits consumers to purchase content from iTunes. Unlimited access enables users to visit any website including ones like www.hulu.com that provide popular TV shows and movies free to the viewer in an ad-supported business model. Microsoft can encourage the adoption of the Media Controller application in a number of ways. First, they should provide clear instructional videos online showing consumers how to connect the laptop to the flat panel TV. The videos should fully describe the entire process, including dual screen set-up. They should be abundantly available online and not merely at Microsoft’s website. For example, they should be featured on Microsoft’s own YouTube channel. Second, versions of Windows from XP onward should be updated with downloads that make it easier for consumers to use the dual screen mode and set screen resolutions that are suitable for monitors the size of a TV screen. Third, the Media Controller application should be heavily promoted and account for a significant proportion of Microsoft’s advertising budget. To learn more about Third Generation Television, click here to purchase a copy or our research report or download a free Synopsis and Table-of-Contents. After its recent disappointing earnings report, Microsoft should give serious consideration to stimulating demand for PCs by fostering the next “Killer Application” for the Win-tel platform. Such an application is likely to emerge this year as consumers discover flat panel TVs and laptop computers have a number of common connection sockets. Once attached, the laptop functions as a Media Controller for flat panel TVs thereby enabling consumers to watch Internet Video on their televisions. In such a configuration the TV acts as a giant monitor for the laptop. The laptop’s built-in WiFi connects to a home network and thence to the Internet. Given a remote mouse and keyboard consumers can watch Internet Videos on their TVs in a comfortable lean-back viewing experience. This is good news for Microsoft for several reasons. First, the PC laptop is considerably less expensive than a comparable one from Apple. Thus, consumers seeking to buy a new laptop for the Media Center application are more likely to choose a PC. Second, Apple’s more competitively priced MacMini does not have HDMI sockets. This is a significant impediment because an HDMI cable provides high definition and transports both audio and video whereas two cables are required for the MacMini. Third, a laptop PC provides unlimited Internet access whereas the Apple TV only permits consumers to purchase content from iTunes. Unlimited access enables users to visit any website including ones like www.hulu.com that provide popular TV shows and movies free to the viewer in an ad-supported business model. Microsoft can encourage the adoption of the Media Controller application in a number of ways. First, they should provide clear instructional videos online showing consumers how to connect the laptop to the flat panel TV. The videos should fully describe the entire process, including dual screen set-up. They should be abundantly available online and not merely at Microsoft’s website. For example, they should be featured on Microsoft’s own YouTube channel. Second, versions of Windows from XP onward should be updated with downloads that make it easier for consumers to use the dual screen mode and set screen resolutions that are suitable for monitors the size of a TV screen. Third, the Media Controller application should be heavily promoted and account for a significant proportion of Microsoft’s advertising budget. To learn more about Third Generation Television, click here to purchase a copy or our research report or download a free Synopsis and Table-of-Contents. tag:odeo.com,2009-01-29,23978285 Thu, 29 Jan 2009 03:00:40 -0800 no Inside Digital Media Television, microsoft, apple, iTunes, Podcast Audio, digital-media, Internet-video, Future-of-Television, Hollywood-Studios http://odeo.com/episodes/23967876-How-to-Improve-TV-Set-Sales A recent (1/20/09) Wall Street Journal article projects an 18% decline in worldwide TV set sales this year. However, manufacturers can improve that performance by promoting a popular method that enables Internet Video to be watched on the TV. Specifically, consumers are discovering almost by accident that flat-panel TVs conveniently mate with laptop computers. Thus connected, the laptop WiFi connects with the home router and thence to the Internet. In such a configuration the TV functions as a giant monitor for the laptop thereby permitting any Internet Video or website to be viewed. Essentially, the laptop becomes a Media Controller. A remote mouse and keyboard completes the scenario in an entirely comfortable lean-back experience from the living room sofa. There are four reasons why consumers select laptops, as opposed to alternate devices, for TV-to-Internet hook-up. First, they provide unlimited access to the Internet. Second, they are commonly available. Third, the laptop is su... A recent (1/20/09) Wall Street Journal article projects an 18% decline in worldwide TV set sales this year. However, manufacturers can improve that performance by promoting a popular method that enables Internet Video to be watched on the TV. Specifically, consumers are discovering almost by accident that flat-panel TVs conveniently mate with laptop computers. Thus connected, the laptop WiFi connects with the home router and thence to the Internet. In such a configuration the TV functions as a giant monitor for the laptop thereby permitting any Internet Video or website to be viewed. Essentially, the laptop becomes a Media Controller. A remote mouse and keyboard completes the scenario in an entirely comfortable lean-back experience from the living room sofa. There are four reasons why consumers select laptops, as opposed to alternate devices, for TV-to-Internet hook-up. First, they provide unlimited access to the Internet. Second, they are commonly available. Third, the laptop is surprisingly inexpensive compared to alternate appliances, especially considering its general-purpose capabilities. Fourth, since consumers have been surfing the Web for 10 – 15 years, they are comfortable with a browser. TV set manufacturers can improve their own sales prospects by promoting the laptop’s Media Controller application in at least three ways. First, they should provide clear instructional videos online showing consumers how to connect the laptop to the flat panel TV. The videos should fully describe the entire process, including dual screen set-up. They should be abundantly available online and not merely at the supplier’s website. For example, each manufacturer should have a YouTube channel. Second, they should vigorously advertise the capability of their sets to easily mate with laptop computers. Third, most importantly, they should plan to ultimately integrate such capability into the set itself. In the final analysis the laptop-as-Media-Controller is a “forcing factor” that points to a feature that is likely to be mandatory in future televisions. A recent (1/20/09) Wall Street Journal article projects an 18% decline in worldwide TV set sales this year. However, manufacturers can improve that performance by promoting a popular method that enables Internet Video to be watched on the TV. Specifically, consumers are discovering almost by accident that flat-panel TVs conveniently mate with laptop computers. Thus connected, the laptop WiFi connects with the home router and thence to the Internet. In such a configuration the TV functions as a giant monitor for the laptop thereby permitting any Internet Video or website to be viewed. Essentially, the laptop becomes a Media Controller. A remote mouse and keyboard completes the scenario in an entirely comfortable lean-back experience from the living room sofa. There are four reasons why consumers select laptops, as opposed to alternate devices, for TV-to-Internet hook-up. First, they provide unlimited access to the Internet. Second, they are commonly available. Third, the laptop is surprisingly inexpensive compared to alternate appliances, especially considering its general-purpose capabilities. Fourth, since consumers have been surfing the Web for 10 – 15 years, they are comfortable with a browser. TV set manufacturers can improve their own sales prospects by promoting the laptop’s Media Controller application in at least three ways. First, they should provide clear instructional videos online showing consumers how to connect the laptop to the flat panel TV. The videos should fully describe the entire process, including dual screen set-up. They should be abundantly available online and not merely at the supplier’s website. For example, each manufacturer should have a YouTube channel. Second, they should vigorously advertise the capability of their sets to easily mate with laptop computers. Third, most importantly, they should plan to ultimately integrate such capability into the set itself. In the final analysis the laptop-as-Media-Controller is a “forcing factor” that points to a feature that is likely to be mandatory in future televisions. tag:odeo.com,2009-01-28,23967876 Wed, 28 Jan 2009 03:00:19 -0800 no Inside Digital Media Television, youtube, Podcast Audio, digital-media, Internet-video, Future-of-Television http://odeo.com/episodes/23899694-Third-Generation-Television-Second-Catalyst Download to iPod Video and iPhone If you would like to learn how the growing abundance of popular TV shows and movies at ad-supported websites is acting as a catalyst to mass market adoption of Internet-Video-to-the-TV, this video is for you. Last week’s show discussed the concept of a “Media Controller” as the first catalyst that is driving the adoption of Third Generation Television. The initial version of a “Media Controller” is the commonly available laptop computer. In such a configuration, the TV functions as a giant monitor for the Internet-connected laptop thereby enabling users to watch Internet Video in a lean-back experience with remote mouse and keyboard. The second catalyst is the growing abundance of TV shows and movies at ad-supported websites that are free to the viewer. For example, the major broadcast networks (ABC, CBS, NBC, and Fox) are posting many current and previously popular TV shows at places like www.hulu.com and on their own websites. Other websites like ... Download to iPod Video and iPhone If you would like to learn how the growing abundance of popular TV shows and movies at ad-supported websites is acting as a catalyst to mass market adoption of Internet-Video-to-the-TV, this video is for you. Last week’s show discussed the concept of a “Media Controller” as the first catalyst that is driving the adoption of Third Generation Television. The initial version of a “Media Controller” is the commonly available laptop computer. In such a configuration, the TV functions as a giant monitor for the Internet-connected laptop thereby enabling users to watch Internet Video in a lean-back experience with remote mouse and keyboard. The second catalyst is the growing abundance of TV shows and movies at ad-supported websites that are free to the viewer. For example, the major broadcast networks (ABC, CBS, NBC, and Fox) are posting many current and previously popular TV shows at places like www.hulu.com and on their own websites. Other websites like Veoh.com provide indexes that link to legitimately available TV shows and movies on the Net. While a number of services (e.g. Amazon-Video-on-Demand) and appliance makers (e.g. Xbox) are starting to provide a “Walled Garden” of Internet-Video-to-the-TV, ultimately consumers will not be satisfied with limited access. Most have been surfing the Web for over ten years and will come to view a “Walled Garden” as a “Walled Prison”. Additionally, most of the movies and TV shows available from Amazon-Video-on-Demand, iTunes, CinemaNow, Xbox, and similar services require the consumer to pay a rental or purchase fee. Instead consumers are likely to have a decided preference for the free viewing of ad-supported websites and will only pay to rent or purchase recently-released motion pictures that are otherwise unavailable for free viewing. Broadcast networks lead the way with TV shows on the Net because, unlike the Cable Networks (e.g. ESPN), they do not get paid “carry fees” by the CATV and Satellite TV operators. However, some of the Cable Networks are also placing shows on the Web. For example, Comedy Central offers both The Daily Show with Jon Stewart and The Colbert Report. Cable Network shows are likely to become even more evident on the Net in the future because many Cable Networks are dissatisfied with the level of “carry fees” as evidenced by the recent dispute between Time Warner Cable and Viacom. Download to iPod Video and iPhone If you would like to learn how the growing abundance of popular TV shows and movies at ad-supported websites is acting as a catalyst to mass market adoption of Internet-Video-to-the-TV, this video is for you. Last week’s show discussed the concept of a “Media Controller” as the first catalyst that is driving the adoption of Third Generation Television. The initial version of a “Media Controller” is the commonly available laptop computer. In such a configuration, the TV functions as a giant monitor for the Internet-connected laptop thereby enabling users to watch Internet Video in a lean-back experience with remote mouse and keyboard. The second catalyst is the growing abundance of TV shows and movies at ad-supported websites that are free to the viewer. For example, the major broadcast networks (ABC, CBS, NBC, and Fox) are posting many current and previously popular TV shows at places like www.hulu.com and on their own websites. Other websites like Veoh.com provide indexes that link to legitimately available TV shows and movies on the Net. While a number of services (e.g. Amazon-Video-on-Demand) and appliance makers (e.g. Xbox) are starting to provide a “Walled Garden” of Internet-Video-to-the-TV, ultimately consumers will not be satisfied with limited access. Most have been surfing the Web for over ten years and will come to view a “Walled Garden” as a “Walled Prison”. Additionally, most of the movies and TV shows available from Amazon-Video-on-Demand, iTunes, CinemaNow, Xbox, and similar services require the consumer to pay a rental or purchase fee. Instead consumers are likely to have a decided preference for the free viewing of ad-supported websites and will only pay to rent or purchase recently-released motion pictures that are otherwise unavailable for free viewing. Broadcast networks lead the way with TV shows on the Net because, unlike the Cable Networks (e.g. ESPN), they do not get paid “carry fees” by the CATV and Satellite TV operators. However, some of the Cable Networks are also placing shows on the Web. For example, Comedy Central offers both The Daily Show with Jon Stewart and The Colbert Report. Cable Network shows are likely to become even more evident on the Net in the future because many Cable Networks are dissatisfied with the level of “carry fees” as evidenced by the recent dispute between Time Warner Cable and Viacom. tag:odeo.com,2009-01-19,23899694 Mon, 19 Jan 2009 03:00:59 -0800 no Inside Digital Media Podcast Video, hulu.com, digital-media, Internet-video, Future-of-Television, TV Shows on the Internet, Futurer of TV http://odeo.com/episodes/23860216-Third-Generation-Television-First-Catalyst Download to iPod Video and iPhone If you would like to learn how modern laptop computers conveniently enable Internet-Video-to-the-TV, this video is for you. Third Generation Television is an idea whose time has come. Its defining characteristic is Internet-Video-to-the-TV. After years of anticipation, the scenario is presently becoming a reality and moving into the mass market. One unexpected catalyst is the modern laptop computer which easily connects to flat panel TVs. In such a configuration, the TV functions as a giant monitor for the laptop. Since nearly all laptops have built-in WiFi, the result is unlimited Internet Video at the TV. Use of a remote mouse and keyboard enables a comfortable lean-back viewing experience of Internet Video 15 – 20 feet distant from the TV screen. Over one-third of U.S. homes currently have a flat panel TV. By 2011 it is estimated that nearly 90% of us will have at least one unit in our homes. Nearly all the sets provide HDMI sockets which are als... Download to iPod Video and iPhone If you would like to learn how modern laptop computers conveniently enable Internet-Video-to-the-TV, this video is for you. Third Generation Television is an idea whose time has come. Its defining characteristic is Internet-Video-to-the-TV. After years of anticipation, the scenario is presently becoming a reality and moving into the mass market. One unexpected catalyst is the modern laptop computer which easily connects to flat panel TVs. In such a configuration, the TV functions as a giant monitor for the laptop. Since nearly all laptops have built-in WiFi, the result is unlimited Internet Video at the TV. Use of a remote mouse and keyboard enables a comfortable lean-back viewing experience of Internet Video 15 – 20 feet distant from the TV screen. Over one-third of U.S. homes currently have a flat panel TV. By 2011 it is estimated that nearly 90% of us will have at least one unit in our homes. Nearly all the sets provide HDMI sockets which are also increasingly common on laptop computers. Since around 70% of computers purchased by consumers are laptops, it seems plausible that the next computer “Killer App” will be laptops used as Internet “Media Controllers” for the TV. As popularity of the application becomes more obvious, computer makers will design laptops to be even better suited to the application thereby making it still easier for consumers to get the Internet viewing experiences that they want from their TVs. Simultaneously, there is a growing abundance of popular video on the Internet. For example, the major broadcast networks (ABC, CBS, NBC, and Fox) are posting many current and previously popular TV shows at ad-supported websites like Hulu.com. Since the sites are ad-supported the shows are free to the viewer. Additionally, the Internet provides a nearly infinitely Long-Tail and not all of it is user-generated content. For example, out-of-syndication TV shows are on YouTube as well as a great many documentaries, author interviews, and old movies. Third Generation Television will move into the mass market before the CATV operators begin to lose subscribers. The typical consumer will watch Internet-Video-at-the-TV but also use the TV in the traditional way as well. This largely reflects the fact that it will be years before much programming from cable channels such as ESPN get posted on the Net. That’s because CATV operators pay them “carry fees”. However, ultimately the day shall come when so much of the broadcast and cable network programming will be available on the Internet, that consumers will cancel CATV and IPTV service in ever-growing numbers. Instead they will rely on the Internet for all their programming. Download to iPod Video and iPhone If you would like to learn how modern laptop computers conveniently enable Internet-Video-to-the-TV, this video is for you. Third Generation Television is an idea whose time has come. Its defining characteristic is Internet-Video-to-the-TV. After years of anticipation, the scenario is presently becoming a reality and moving into the mass market. One unexpected catalyst is the modern laptop computer which easily connects to flat panel TVs. In such a configuration, the TV functions as a giant monitor for the laptop. Since nearly all laptops have built-in WiFi, the result is unlimited Internet Video at the TV. Use of a remote mouse and keyboard enables a comfortable lean-back viewing experience of Internet Video 15 – 20 feet distant from the TV screen. Over one-third of U.S. homes currently have a flat panel TV. By 2011 it is estimated that nearly 90% of us will have at least one unit in our homes. Nearly all the sets provide HDMI sockets which are also increasingly common on laptop computers. Since around 70% of computers purchased by consumers are laptops, it seems plausible that the next computer “Killer App” will be laptops used as Internet “Media Controllers” for the TV. As popularity of the application becomes more obvious, computer makers will design laptops to be even better suited to the application thereby making it still easier for consumers to get the Internet viewing experiences that they want from their TVs. Simultaneously, there is a growing abundance of popular video on the Internet. For example, the major broadcast networks (ABC, CBS, NBC, and Fox) are posting many current and previously popular TV shows at ad-supported websites like Hulu.com. Since the sites are ad-supported the shows are free to the viewer. Additionally, the Internet provides a nearly infinitely Long-Tail and not all of it is user-generated content. For example, out-of-syndication TV shows are on YouTube as well as a great many documentaries, author interviews, and old movies. Third Generation Television will move into the mass market before the CATV operators begin to lose subscribers. The typical consumer will watch Internet-Video-at-the-TV but also use the TV in the traditional way as well. This largely reflects the fact that it will be years before much programming from cable channels such as ESPN get posted on the Net. That’s because CATV operators pay them “carry fees”. However, ultimately the day shall come when so much of the broadcast and cable network programming will be available on the Internet, that consumers will cancel CATV and IPTV service in ever-growing numbers. Instead they will rely on the Internet for all their programming. tag:odeo.com,2009-01-12,23860216 Mon, 12 Jan 2009 03:00:45 -0800 no Inside Digital Media youtube, Podcast Video, digital-media, Movies on the Internet, Free TV on Internet. Internet Video