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    <title>Icon-o-Cast: a podcast by Lunar</title>
    <link>http://odeo.com/channels/18080-Icon-o-Cast-a-podcast-by-Lunar</link>
    <itunes:author>Kevinkevin</itunes:author>
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    <description>Lunar pros explore, discuss and demystify the world of design.</description>
    <itunes:summary>Lunar pros explore, discuss and demystify the world of design.</itunes:summary>
    <itunes:subtitle>Lunar pros explore, discuss and demystify the world of design.</itunes:subtitle>
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    <ttl>40</ttl>
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    <pubDate>Mon, 02 Nov 2009 08:21:40 -0800</pubDate>
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    <category>Design</category>
    <itunes:category text="Arts">
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    <item>
      <title>Let's Get Physical Icon-o-Cast by LUNAR 11/1/2009 (video)</title>
      <link>http://odeo.com/episodes/25391052-Let-s-Get-Physical-Icon-o-Cast-by-LUNAR-11-1-2009-video</link>
      <description>LUNAR's Gretchen Anderson, director of interaction design, shares insights into how to develop an effective set of product "facial features" -- those signals that tell users what a product does. www.icon-o-cast.com</description>
      <itunes:subtitle>LUNAR's Gretchen Anderson, director of interaction design, shares insights into how to develop an effective set of product "facial features" -- those signals that tell users what a product does. www.icon-o-cast.com</itunes:subtitle>
      <itunes:summary>LUNAR's Gretchen Anderson, director of interaction design, shares insights into how to develop an effective set of product "facial features" -- those signals that tell users what a product does. www.icon-o-cast.com</itunes:summary>
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      <pubDate>Mon, 02 Nov 2009 08:21:40 -0800</pubDate>
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      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
    </item>
    <item>
      <title>Let's Get Physical Icon-o-Cast by LUNAR 11/1/2009 (audio)</title>
      <link>http://odeo.com/episodes/25391053-Let-s-Get-Physical-Icon-o-Cast-by-LUNAR-11-1-2009-audio</link>
      <description>LUNAR's Gretchen Anderson, director of interaction design, shares insights into how to develop an effective set of product "facial features" -- those signals that tell users what a product does. www.icon-o-cast.com</description>
      <itunes:subtitle>LUNAR's Gretchen Anderson, director of interaction design, shares insights into how to develop an effective set of product "facial features" -- those signals that tell users what a product does. www.icon-o-cast.com</itunes:subtitle>
      <itunes:summary>LUNAR's Gretchen Anderson, director of interaction design, shares insights into how to develop an effective set of product "facial features" -- those signals that tell users what a product does. www.icon-o-cast.com</itunes:summary>
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      <pubDate>Mon, 02 Nov 2009 08:17:46 -0800</pubDate>
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      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
    </item>
    <item>
      <title>A Curie Motor Icon-o-Cast by LUNAR 10/13/2009 (video)</title>
      <link>http://odeo.com/episodes/25287744-A-Curie-Motor-Icon-o-Cast-by-LUNAR-10-13-2009-video</link>
      <description>LUNAR's Bob Lane demos his ingenious Curie Motor for Gretchen Anderson. Bob's device was featured at the San Francisco Exploratorium.</description>
      <itunes:subtitle>LUNAR's Bob Lane demos his ingenious Curie Motor for Gretchen Anderson. Bob's device was featured at the San Francisco Exploratorium.</itunes:subtitle>
      <itunes:summary>LUNAR's Bob Lane demos his ingenious Curie Motor for Gretchen Anderson. Bob's device was featured at the San Francisco Exploratorium.</itunes:summary>
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      <pubDate>Wed, 14 Oct 2009 19:23:42 -0700</pubDate>
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      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
    </item>
    <item>
      <title>A Curie Motor Icon-o-Cast by LUNAR 10/13/2009 (audio)</title>
      <link>http://odeo.com/episodes/25287745-A-Curie-Motor-Icon-o-Cast-by-LUNAR-10-13-2009-audio</link>
      <description>LUNAR's Bob Lane demos his ingenious Curie Motor for Gretchen Anderson. Bob's device was featured at the San Francisco Exploratorium.</description>
      <itunes:subtitle>LUNAR's Bob Lane demos his ingenious Curie Motor for Gretchen Anderson. Bob's device was featured at the San Francisco Exploratorium.</itunes:subtitle>
      <itunes:summary>LUNAR's Bob Lane demos his ingenious Curie Motor for Gretchen Anderson. Bob's device was featured at the San Francisco Exploratorium.</itunes:summary>
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      <pubDate>Wed, 14 Oct 2009 19:22:16 -0700</pubDate>
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      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
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      <title>On IDSA 2009 Icon-o-Cast by LUNAR - 9/28/2009</title>
      <link>http://odeo.com/episodes/25202295-On-IDSA-2009-Icon-o-Cast-by-LUNAR-9-28-2009</link>
      <description>LUNAR's John Edson and Gretchen Anderson trade perspectives on the 2009 Industrial Designers Society of America (IDSA) annual conference which wrapped Sept. 26 in Miami. They pick favorite sessions, debate what could be improved and consider the advantages that come with a down economy.</description>
      <itunes:subtitle>LUNAR's John Edson and Gretchen Anderson trade perspectives on the 2009 Industrial Designers Society of America (IDSA) annual conference which wrapped Sept. 26 in Miami. They pick favorite sessions, debate what could be improved and consider the advantages that come with a down economy.</itunes:subtitle>
      <itunes:summary>LUNAR's John Edson and Gretchen Anderson trade perspectives on the 2009 Industrial Designers Society of America (IDSA) annual conference which wrapped Sept. 26 in Miami. They pick favorite sessions, debate what could be improved and consider the advantages that come with a down economy.</itunes:summary>
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      <pubDate>Mon, 28 Sep 2009 20:53:28 -0700</pubDate>
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      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
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      <title>The Future of Social Networks - Icon-o-Cast by LUNAR - 9/21/2009</title>
      <link>http://odeo.com/episodes/25202296-The-Future-of-Social-Networks-Icon-o-Cast-by-LUNAR-9-21-2009</link>
      <description>Online social networks like Facebook, LinkedIn and Twitter are red hot -- today. But how will these networks evolve over the next few years? Are there underlying qualities that will keep them relevant? In this Icon-o-Cast episode, LUNAR's Gretchen Anderson and Tacit Knowledge's Chris Andrasick discuss the future of online social networks.</description>
      <itunes:subtitle>Online social networks like Facebook, LinkedIn and Twitter are red hot -- today. But how will these networks evolve over the next few years? Are there underlying qualities that will keep them relevant? In this Icon-o-Cast episode, LUNAR's Gretchen Anderson and Tacit Knowledge's Chris Andrasick discuss the future of online social networks.</itunes:subtitle>
      <itunes:summary>Online social networks like Facebook, LinkedIn and Twitter are red hot -- today. But how will these networks evolve over the next few years? Are there underlying qualities that will keep them relevant? In this Icon-o-Cast episode, LUNAR's Gretchen Anderson and Tacit Knowledge's Chris Andrasick discuss the future of online social networks.</itunes:summary>
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      <pubDate>Mon, 21 Sep 2009 14:25:04 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
    </item>
    <item>
      <title>The Future of Social Networks - Icon-o-Cast by LUNAR 0- 9-21-2009</title>
      <link>http://odeo.com/episodes/25161436-The-Future-of-Social-Networks-Icon-o-Cast-by-LUNAR-0-9-21-2009</link>
      <description>Online social networks like Facebook, LinkedIn and Twitter are red hot -- today. But how will these networks evolve over the next few years? Are there underlying qualities that will keep them relevant? In this Icon-o-Cast episode, LUNAR's Gretchen Anderson and Tacit Knowledge's Chris Andrasick discuss the future of online social networks.</description>
      <itunes:subtitle>Online social networks like Facebook, LinkedIn and Twitter are red hot -- today. But how will these networks evolve over the next few years? Are there underlying qualities that will keep them relevant? In this Icon-o-Cast episode, LUNAR's Gretchen Anderson and Tacit Knowledge's Chris Andrasick discuss the future of online social networks.</itunes:subtitle>
      <itunes:summary>Online social networks like Facebook, LinkedIn and Twitter are red hot -- today. But how will these networks evolve over the next few years? Are there underlying qualities that will keep them relevant? In this Icon-o-Cast episode, LUNAR's Gretchen Anderson and Tacit Knowledge's Chris Andrasick discuss the future of online social networks.</itunes:summary>
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      <pubDate>Mon, 21 Sep 2009 14:25:04 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
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    <item>
      <title>Green Water - Icon-o-Cast by LUNAR (video) - 9/9/2009</title>
      <link>http://odeo.com/episodes/25085819-Green-Water-Icon-o-Cast-by-LUNAR-video-9-9-2009</link>
      <description>In this special edition of Icon-o-Cast, Lunar's John Edson shares a presentation he gave at the 2009 Sustainable Brands conference in which he discussed applying sustainable design principles through a framework developed by Lunar to the problem of distributing water. This edition is available in both video and audio formats.</description>
      <itunes:subtitle>In this special edition of Icon-o-Cast, Lunar's John Edson shares a presentation he gave at the 2009 Sustainable Brands conference in which he discussed applying sustainable design principles through a framework developed by Lunar to the problem of distributing water. This edition is available in both video and audio formats.</itunes:subtitle>
      <itunes:summary>In this special edition of Icon-o-Cast, Lunar's John Edson shares a presentation he gave at the 2009 Sustainable Brands conference in which he discussed applying sustainable design principles through a framework developed by Lunar to the problem of distributing water. This edition is available in both video and audio formats.</itunes:summary>
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      <pubDate>Mon, 07 Sep 2009 08:48:06 -0700</pubDate>
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      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
    </item>
    <item>
      <title>Green Water - Icon-o-Cast by LUNAR (audio) - 9/9/2009</title>
      <link>http://odeo.com/episodes/25085820-Green-Water-Icon-o-Cast-by-LUNAR-audio-9-9-2009</link>
      <description>In this special edition of Icon-o-Cast, Lunar's John Edson shares a presentation he gave at the 2009 Sustainable Brands conference in which he discussed applying sustainable design principles through a framework developed by Lunar to the problem of distributing water. This edition is available in both video and audio formats.</description>
      <itunes:subtitle>In this special edition of Icon-o-Cast, Lunar's John Edson shares a presentation he gave at the 2009 Sustainable Brands conference in which he discussed applying sustainable design principles through a framework developed by Lunar to the problem of distributing water. This edition is available in both video and audio formats.</itunes:subtitle>
      <itunes:summary>In this special edition of Icon-o-Cast, Lunar's John Edson shares a presentation he gave at the 2009 Sustainable Brands conference in which he discussed applying sustainable design principles through a framework developed by Lunar to the problem of distributing water. This edition is available in both video and audio formats.</itunes:summary>
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      <pubDate>Mon, 07 Sep 2009 08:47:14 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
    </item>
    <item>
      <title>Don't Touch Me There - Icon-o-Cast by Lunar - 8/22/2009</title>
      <link>http://odeo.com/episodes/25007485-Don-t-Touch-Me-There-Icon-o-Cast-by-Lunar-8-22-2009</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
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      <pubDate>Sat, 22 Aug 2009 22:09:03 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
    </item>
    <item>
      <title>Comics &amp; Interaction Design - Icon-o-Cast by Lunar - 8/5/2009</title>
      <link>http://odeo.com/episodes/24918070-Comics-Interaction-Design-Icon-o-Cast-by-Lunar-8-5-2009</link>
      <description>At Lunar, we've been applying the compelling storytelling techniques from comics in our interaction design work. In this episode, Lunar interaction designers Gretchen Anderson and Ron Goldin talk about how comics can be a powerful and surprising tool in the design of complex products and experiences.</description>
      <itunes:subtitle>At Lunar, we've been applying the compelling storytelling techniques from comics in our interaction design work. In this episode, Lunar interaction designers Gretchen Anderson and Ron Goldin talk about how comics can be a powerful and surprising tool in the design of complex products and experiences.</itunes:subtitle>
      <itunes:summary>At Lunar, we've been applying the compelling storytelling techniques from comics in our interaction design work. In this episode, Lunar interaction designers Gretchen Anderson and Ron Goldin talk about how comics can be a powerful and surprising tool in the design of complex products and experiences.</itunes:summary>
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      <pubDate>Wed, 05 Aug 2009 21:56:28 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
    </item>
    <item>
      <title>Highlights from Maker Faire 2009 (video)</title>
      <link>http://odeo.com/episodes/24736130-Highlights-from-Maker-Faire-2009-video</link>
      <description>What do you get when you combine 600 inventors and innovators with thousands of people who want to see their work? It's Maker Faire 2009. Join Lunar's Robert Howard, Bob Lane and Jonathan Dowling as they roam the faire in search of the new, the cool and the homemade.</description>
      <itunes:subtitle>What do you get when you combine 600 inventors and innovators with thousands of people who want to see their work? It's Maker Faire 2009. Join Lunar's Robert Howard, Bob Lane and Jonathan Dowling as they roam the faire in search of the new, the cool and the homemade.</itunes:subtitle>
      <itunes:summary>What do you get when you combine 600 inventors and innovators with thousands of people who want to see their work? It's Maker Faire 2009. Join Lunar's Robert Howard, Bob Lane and Jonathan Dowling as they roam the faire in search of the new, the cool and the homemade.</itunes:summary>
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      <pubDate>Sat, 27 Jun 2009 07:00:08 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mp4" url="http://www.lunarpodcast.com/maker-faire-2009-icon-o-cast-by-lunar.mp4"/>
      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
    </item>
    <item>
      <title>Highlights from Maker Faire 2009 (audio)</title>
      <link>http://odeo.com/episodes/24736131-Highlights-from-Maker-Faire-2009-audio</link>
      <description>What do you get when you combine 600 inventors and innovators with thousands of people who want to see their work? It's Maker Faire 2009. Join Lunar's Robert Howard, Bob Lane and Jonathan Dowling as they roam the faire in search of the new, the cool and the homemade.</description>
      <itunes:subtitle>What do you get when you combine 600 inventors and innovators with thousands of people who want to see their work? It's Maker Faire 2009. Join Lunar's Robert Howard, Bob Lane and Jonathan Dowling as they roam the faire in search of the new, the cool and the homemade.</itunes:subtitle>
      <itunes:summary>What do you get when you combine 600 inventors and innovators with thousands of people who want to see their work? It's Maker Faire 2009. Join Lunar's Robert Howard, Bob Lane and Jonathan Dowling as they roam the faire in search of the new, the cool and the homemade.</itunes:summary>
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      <pubDate>Sat, 27 Jun 2009 06:59:51 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/iconocast/65_highlights-from-maker-faire-2009-icon-o-cast-by-lunar.mp3"/>
      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
    </item>
    <item>
      <title>Toothbrushes, TiVo, and Twitter (and more)</title>
      <link>http://odeo.com/episodes/24718385-Toothbrushes-TiVo-and-Twitter-and-more</link>
      <description>Fast Company Guest Blogger and Lunar President John Edson talks about the classic chair by Charles Eames</description>
      <itunes:subtitle>Fast Company Guest Blogger and Lunar President John Edson talks about the classic chair by Charles Eames</itunes:subtitle>
      <itunes:summary>Fast Company Guest Blogger and Lunar President John Edson talks about the classic chair by Charles Eames</itunes:summary>
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      <pubDate>Tue, 16 Jun 2009 21:42:42 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
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    <item>
      <title>Behold beauty - Icon-o-Cast by Lunar - 5/28/2009</title>
      <link>http://odeo.com/episodes/24619708-Behold-beauty-Icon-o-Cast-by-Lunar-5-28-2009</link>
      <description>How can design tap into our emotional wiring, stop us in our tracks and create responses in us? An exploration we did at Lunar, loosely based on Don Norman's Emotional Design, looked at how design can make us stop and think, stop and act, and stop and behold. In this episode, Lunar's John Edson, Jeff Smith and Becky Brown talk about this last dimension -- the beauty dimension of "stop and behold" -- and how it turns out to be the most elusive power of design.</description>
      <itunes:subtitle>How can design tap into our emotional wiring, stop us in our tracks and create responses in us? An exploration we did at Lunar, loosely based on Don Norman's Emotional Design, looked at how design can make us stop and think, stop and act, and stop and behold. In this episode, Lunar's John Edson, Jeff Smith and Becky Brown talk about this last dimension -- the beauty dimension of "stop and behold" -- and how it turns out to be the most elusive power of design.</itunes:subtitle>
      <itunes:summary>How can design tap into our emotional wiring, stop us in our tracks and create responses in us? An exploration we did at Lunar, loosely based on Don Norman's Emotional Design, looked at how design can make us stop and think, stop and act, and stop and behold. In this episode, Lunar's John Edson, Jeff Smith and Becky Brown talk about this last dimension -- the beauty dimension of "stop and behold" -- and how it turns out to be the most elusive power of design.</itunes:summary>
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      <pubDate>Thu, 28 May 2009 07:12:35 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
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    <item>
      <title>Best products &amp; experiences for new moms &amp; their babies - Icon-o-Cast by Lunar - 5/6/2009</title>
      <link>http://odeo.com/episodes/24545622-Best-products-experiences-for-new-moms-their-babies-Icon-o-Cast-by-Lunar-5-6-2009</link>
      <description>In this episode, Icon-o-Cast mom-to-be Lisa Leckie, new mom Gretchen Anderson and experienced mom Sandrine Lebas talk about the decisions new moms make as they struggle with seemingly infinite product choices and apply their personal values to the experience of motherhood.</description>
      <itunes:subtitle>In this episode, Icon-o-Cast mom-to-be Lisa Leckie, new mom Gretchen Anderson and experienced mom Sandrine Lebas talk about the decisions new moms make as they struggle with seemingly infinite product choices and apply their personal values to the experience of motherhood.</itunes:subtitle>
      <itunes:summary>In this episode, Icon-o-Cast mom-to-be Lisa Leckie, new mom Gretchen Anderson and experienced mom Sandrine Lebas talk about the decisions new moms make as they struggle with seemingly infinite product choices and apply their personal values to the experience of motherhood.</itunes:summary>
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      <pubDate>Wed, 06 May 2009 22:05:29 -0700</pubDate>
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      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
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      <title>What can building design teach product design - Icon-o-Cast by Lunar - 4/21/2009</title>
      <link>http://odeo.com/episodes/25391065-What-can-building-design-teach-product-design-Icon-o-Cast-by-Lunar-4-21-2009</link>
      <description>The architecture and construction world is years ahead of product design in terms of creating understanding, standards, alternative design solutions and the economic arguements for the value of sustainable design. In this Earth Day Special, Lunar's Gretchen Anderson talks with green building expert Elaine Hsieh of KEMA about how building industries have embraced sustainable practices since the first Earth Day.</description>
      <itunes:subtitle>The architecture and construction world is years ahead of product design in terms of creating understanding, standards, alternative design solutions and the economic arguements for the value of sustainable design. In this Earth Day Special, Lunar's Gretchen Anderson talks with green building expert Elaine Hsieh of KEMA about how building industries have embraced sustainable practices since the first Earth Day.</itunes:subtitle>
      <itunes:summary>The architecture and construction world is years ahead of product design in terms of creating understanding, standards, alternative design solutions and the economic arguements for the value of sustainable design. In this Earth Day Special, Lunar's Gretchen Anderson talks with green building expert Elaine Hsieh of KEMA about how building industries have embraced sustainable practices since the first Earth Day.</itunes:summary>
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      <pubDate>Tue, 21 Apr 2009 12:39:45 -0700</pubDate>
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      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
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    <item>
      <title>What can building design teach product design - Icon-o-Cast by Lunar - 4/21/2009</title>
      <link>http://odeo.com/episodes/24479869-What-can-building-design-teach-product-design-Icon-o-Cast-by-Lunar-4-21-2009</link>
      <description>The architecture and construction world is years ahead of product design in terms of creating understanding, standards, alternative design solutions and the economic arguements for the value of sustainable design. In this Earth Day Special, Lunar's Gretchen Anderson talks with green building expert Elaine Hsieh of KEMA about how building industries have embraced sustainable practices since the first Earth Day.</description>
      <itunes:subtitle>The architecture and construction world is years ahead of product design in terms of creating understanding, standards, alternative design solutions and the economic arguements for the value of sustainable design. In this Earth Day Special, Lunar's Gretchen Anderson talks with green building expert Elaine Hsieh of KEMA about how building industries have embraced sustainable practices since the first Earth Day.</itunes:subtitle>
      <itunes:summary>The architecture and construction world is years ahead of product design in terms of creating understanding, standards, alternative design solutions and the economic arguements for the value of sustainable design. In this Earth Day Special, Lunar's Gretchen Anderson talks with green building expert Elaine Hsieh of KEMA about how building industries have embraced sustainable practices since the first Earth Day.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-04-21,24479869</guid>
      <pubDate>Tue, 21 Apr 2009 11:39:45 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/iconocast/61_green-building-icon-o-cast-by-lunar-04212009.mp3"/>
      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
    </item>
    <item>
      <title>Spore - Icon-o-Cast by Lunar -3/30/2009</title>
      <link>http://odeo.com/episodes/25391066-Spore-Icon-o-Cast-by-Lunar-3-30-2009</link>
      <description>Computer game design is changing as games become more of a platform for play, creativity and collaboration and not just a challenge of skill and reasoning. Lunar's Gretchen Anderson talks with Mike Khoury, a game designer at Maxis Software and contributor to the hot new game Spore, about changing approaches to designing the gaming experience and some surprising ways Spore's fans have taken the game in new directions.</description>
      <itunes:subtitle>Computer game design is changing as games become more of a platform for play, creativity and collaboration and not just a challenge of skill and reasoning. Lunar's Gretchen Anderson talks with Mike Khoury, a game designer at Maxis Software and contributor to the hot new game Spore, about changing approaches to designing the gaming experience and some surprising ways Spore's fans have taken the game in new directions.</itunes:subtitle>
      <itunes:summary>Computer game design is changing as games become more of a platform for play, creativity and collaboration and not just a challenge of skill and reasoning. Lunar's Gretchen Anderson talks with Mike Khoury, a game designer at Maxis Software and contributor to the hot new game Spore, about changing approaches to designing the gaming experience and some surprising ways Spore's fans have taken the game in new directions.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-03-31,25391066</guid>
      <pubDate>Tue, 31 Mar 2009 08:09:50 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/60%20spore-icon-o-cast-by-lunar-03302009.mp3"/>
      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
    </item>
    <item>
      <title>Spore - Icon-o-Cast by Lunar -3/30/2009</title>
      <link>http://odeo.com/episodes/24389636-Spore-Icon-o-Cast-by-Lunar-3-30-2009</link>
      <description>Computer game design is changing as games become more of a platform for play, creativity and collaboration and not just a challenge of skill and reasoning. Lunar's Gretchen Anderson talks with Mike Khoury, a game designer at Maxis Software and contributor to the hot new game Spore, about changing approaches to designing the gaming experience and some surprising ways Spore's fans have taken the game in new directions.</description>
      <itunes:subtitle>Computer game design is changing as games become more of a platform for play, creativity and collaboration and not just a challenge of skill and reasoning. Lunar's Gretchen Anderson talks with Mike Khoury, a game designer at Maxis Software and contributor to the hot new game Spore, about changing approaches to designing the gaming experience and some surprising ways Spore's fans have taken the game in new directions.</itunes:subtitle>
      <itunes:summary>Computer game design is changing as games become more of a platform for play, creativity and collaboration and not just a challenge of skill and reasoning. Lunar's Gretchen Anderson talks with Mike Khoury, a game designer at Maxis Software and contributor to the hot new game Spore, about changing approaches to designing the gaming experience and some surprising ways Spore's fans have taken the game in new directions.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-03-31,24389636</guid>
      <pubDate>Tue, 31 Mar 2009 07:09:50 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/60%20spore-icon-o-cast-by-lunar-03302009.mp3"/>
      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
    </item>
    <item>
      <title>Redesigning the California Academy of Sciences - Icon-o-Cast by Lunar - 3/9/2009</title>
      <link>http://odeo.com/episodes/25391067-Redesigning-the-California-Academy-of-Sciences-Icon-o-Cast-by-Lunar-3-9-2009</link>
      <description>The world's great museums have attractions that capture the imagination of visitors. The very best museums also design their experiences to connect with visitors in ways that may not always be readily apparent. In this episode, Lisa Dunmeyer, project manager with BBI Engineering, talks with Lunar's Gretchen Anderson and Lisa Leckie about how visitors are connecting with the newly redesigned California Academy of Sciences in San Francisco's Golden Gate Park. BBI Engineering of San Francisco served as primary integrator of the audiovisual design within the new Cal Academy.</description>
      <itunes:subtitle>The world's great museums have attractions that capture the imagination of visitors. The very best museums also design their experiences to connect with visitors in ways that may not always be readily apparent. In this episode, Lisa Dunmeyer, project manager with BBI Engineering, talks with Lunar's Gretchen Anderson and Lisa Leckie about how visitors are connecting with the newly redesigned California Academy of Sciences in San Francisco's Golden Gate Park. BBI Engineering of San Francisco served as primary integrator of the audiovisual design within the new Cal Academy.</itunes:subtitle>
      <itunes:summary>The world's great museums have attractions that capture the imagination of visitors. The very best museums also design their experiences to connect with visitors in ways that may not always be readily apparent. In this episode, Lisa Dunmeyer, project manager with BBI Engineering, talks with Lunar's Gretchen Anderson and Lisa Leckie about how visitors are connecting with the newly redesigned California Academy of Sciences in San Francisco's Golden Gate Park. BBI Engineering of San Francisco served as primary integrator of the audiovisual design within the new Cal Academy.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-03-10,25391067</guid>
      <pubDate>Tue, 10 Mar 2009 10:31:57 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/59%20cal-academy-icon-o-cast-by-lunar-03092009.mp3"/>
      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
    </item>
    <item>
      <title>Redesigning the California Academy of Sciences - Icon-o-Cast by Lunar - 3/9/2009</title>
      <link>http://odeo.com/episodes/24283807-Redesigning-the-California-Academy-of-Sciences-Icon-o-Cast-by-Lunar-3-9-2009</link>
      <description>The world's great museums have attractions that capture the imagination of visitors. The very best museums also design their experiences to connect with visitors in ways that may not always be readily apparent. In this episode, Lisa Dunmeyer, project manager with BBI Engineering, talks with Lunar's Gretchen Anderson and Lisa Leckie about how visitors are connecting with the newly redesigned California Academy of Sciences in San Francisco's Golden Gate Park. BBI Engineering of San Francisco served as primary integrator of the audiovisual design within the new Cal Academy.</description>
      <itunes:subtitle>The world's great museums have attractions that capture the imagination of visitors. The very best museums also design their experiences to connect with visitors in ways that may not always be readily apparent. In this episode, Lisa Dunmeyer, project manager with BBI Engineering, talks with Lunar's Gretchen Anderson and Lisa Leckie about how visitors are connecting with the newly redesigned California Academy of Sciences in San Francisco's Golden Gate Park. BBI Engineering of San Francisco served as primary integrator of the audiovisual design within the new Cal Academy.</itunes:subtitle>
      <itunes:summary>The world's great museums have attractions that capture the imagination of visitors. The very best museums also design their experiences to connect with visitors in ways that may not always be readily apparent. In this episode, Lisa Dunmeyer, project manager with BBI Engineering, talks with Lunar's Gretchen Anderson and Lisa Leckie about how visitors are connecting with the newly redesigned California Academy of Sciences in San Francisco's Golden Gate Park. BBI Engineering of San Francisco served as primary integrator of the audiovisual design within the new Cal Academy.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-03-10,24283807</guid>
      <pubDate>Tue, 10 Mar 2009 09:31:57 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/59%20cal-academy-icon-o-cast-by-lunar-03092009.mp3"/>
      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
    </item>
    <item>
      <title>Service Design - Icon-o-Cast by Lunar - 2/19/2009</title>
      <link>http://odeo.com/episodes/24145731-Service-Design-Icon-o-Cast-by-Lunar-2-19-2009</link>
      <description>What makes a great service? How can designers influence the experience customers have with grocery stores, airlines and car rental agencies? Jennifer Bove of Huge and Ben Fullerton of IDEO talk with Lunar's Gretchen Anderson about service design.</description>
      <itunes:subtitle>What makes a great service? How can designers influence the experience customers have with grocery stores, airlines and car rental agencies? Jennifer Bove of Huge and Ben Fullerton of IDEO talk with Lunar's Gretchen Anderson about service design.</itunes:subtitle>
      <itunes:summary>What makes a great service? How can designers influence the experience customers have with grocery stores, airlines and car rental agencies? Jennifer Bove of Huge and Ben Fullerton of IDEO talk with Lunar's Gretchen Anderson about service design.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-02-20,24145731</guid>
      <pubDate>Fri, 20 Feb 2009 07:08:29 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/58%20service-design-icon-o-cast-by-lunar-021909.mp3"/>
      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
    </item>
    <item>
      <title>Innovation with Larry Keeley - Icon-o-Cast by Lunar - 1/29/2009</title>
      <link>http://odeo.com/episodes/23982506-Innovation-with-Larry-Keeley-Icon-o-Cast-by-Lunar-1-29-2009</link>
      <description>How do we orient creativity in the service of business stakeholders? How does design create benefits for top-line growth and bottom-line profitability? In this Icon-o-Cast episode, Lunar's John Edson chats with innovation guru Larry Keeley of the Doblin Group about the practice of innovation in design, its role in today's economic environment and perspectives on how innovation may have contributed to our current predicaments. Larry is an innovation strategist, professor at the Institute of Design at Illinois Institute of Technology and president of The Doblin Group, an innovation strategy firm based in Chicago.</description>
      <itunes:subtitle>How do we orient creativity in the service of business stakeholders? How does design create benefits for top-line growth and bottom-line profitability? In this Icon-o-Cast episode, Lunar's John Edson chats with innovation guru Larry Keeley of the Doblin Group about the practice of innovation in design, its role in today's economic environment and perspectives on how innovation may have contributed to our current predicaments. Larry is an innovation strategist, professor at the Institute of Design at Illinois Institute of Technology and president of The Doblin Group, an innovation strategy firm based in Chicago.</itunes:subtitle>
      <itunes:summary>How do we orient creativity in the service of business stakeholders? How does design create benefits for top-line growth and bottom-line profitability? In this Icon-o-Cast episode, Lunar's John Edson chats with innovation guru Larry Keeley of the Doblin Group about the practice of innovation in design, its role in today's economic environment and perspectives on how innovation may have contributed to our current predicaments. Larry is an innovation strategist, professor at the Institute of Design at Illinois Institute of Technology and president of The Doblin Group, an innovation strategy firm based in Chicago.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-01-29,23982506</guid>
      <pubDate>Thu, 29 Jan 2009 12:03:58 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/57%20innovation-with-larry-keeley-icon-o-cast-by-lunar-01292009.mp3"/>
      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
    </item>
    <item>
      <title>Chairs - Icon-o-Cast by Lunar - 1/15/2009</title>
      <link>http://odeo.com/episodes/24849320-Chairs-Icon-o-Cast-by-Lunar-1-15-2009</link>
      <description>Lunar's TBA (Think, Behold and Act) project is an exploration into the elemental powers of creative expression. In this Icon-o-Cast episode, Lunar Creative Director Ken Wood (who led the "Think" exploration) discusses with Lunar's Jeff Smith and John Edson a collection of chair concepts that respond to common habits of daily living, generally considered to be bad habits.</description>
      <itunes:subtitle>Lunar's TBA (Think, Behold and Act) project is an exploration into the elemental powers of creative expression. In this Icon-o-Cast episode, Lunar Creative Director Ken Wood (who led the "Think" exploration) discusses with Lunar's Jeff Smith and John Edson a collection of chair concepts that respond to common habits of daily living, generally considered to be bad habits.</itunes:subtitle>
      <itunes:summary>Lunar's TBA (Think, Behold and Act) project is an exploration into the elemental powers of creative expression. In this Icon-o-Cast episode, Lunar Creative Director Ken Wood (who led the "Think" exploration) discusses with Lunar's Jeff Smith and John Edson a collection of chair concepts that respond to common habits of daily living, generally considered to be bad habits.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-01-15,24849320</guid>
      <pubDate>Thu, 15 Jan 2009 09:28:21 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/56%20chair-expressions-icon-o-cast-by-lunar-011209.mp3"/>
      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
    </item>
    <item>
      <title>What Makes a GREAT Gift? Icon-o-Cast by Lunar - 12/15/2008</title>
      <link>http://odeo.com/episodes/23762245-What-Makes-a-GREAT-Gift-Icon-o-Cast-by-Lunar-12-15-2008</link>
      <description>The Icon-o-Cast team (John Edson, Gretchen Anderson, Lisa Leckie, Robert Howard and Jeff Smith) celebrate the holidays with thoughts on what makes a great gift. And it's not just wheels!</description>
      <itunes:subtitle>The Icon-o-Cast team (John Edson, Gretchen Anderson, Lisa Leckie, Robert Howard and Jeff Smith) celebrate the holidays with thoughts on what makes a great gift. And it's not just wheels!</itunes:subtitle>
      <itunes:summary>The Icon-o-Cast team (John Edson, Gretchen Anderson, Lisa Leckie, Robert Howard and Jeff Smith) celebrate the holidays with thoughts on what makes a great gift. And it's not just wheels!</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2008-12-16,23762245</guid>
      <pubDate>Tue, 16 Dec 2008 08:39:27 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/55%20what-makes-a-great-gift-icon-o-cast-by-lunar-121508.mp3"/>
      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
    </item>
    <item>
      <title>IDEO's Ted Howes presenting at "Digging Deeper" - audio</title>
      <link>http://odeo.com/episodes/23677986-IDEO-s-Ted-Howes-presenting-at-Digging-Deeper-audio</link>
      <description>IDEO's Ted Howes presents at the Digging Deeper sustainable design conference held in late July in San Francisco.</description>
      <itunes:subtitle>IDEO's Ted Howes presents at the Digging Deeper sustainable design conference held in late July in San Francisco.</itunes:subtitle>
      <itunes:summary>IDEO's Ted Howes presents at the Digging Deeper sustainable design conference held in late July in San Francisco.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2008-11-26,23677986</guid>
      <pubDate>Wed, 26 Nov 2008 12:03:10 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/54%20ted-howes-icon-o-cast-by-lunar-11-26-08.mp3"/>
      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
    </item>
    <item>
      <title>IDEO's Ted Howes presenting at "Digging Deeper" - audio</title>
      <link>http://odeo.com/episodes/23689826-IDEO-s-Ted-Howes-presenting-at-Digging-Deeper-audio</link>
      <description>DEO's Ted Howes presents at the Digging Deeper sustainable design conference held in late July in San Francisco. The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</description>
      <itunes:subtitle>DEO's Ted Howes presents at the Digging Deeper sustainable design conference held in late July in San Francisco. The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</itunes:subtitle>
      <itunes:summary>DEO's Ted Howes presents at the Digging Deeper sustainable design conference held in late July in San Francisco. The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2008-11-26,23689826</guid>
      <pubDate>Wed, 26 Nov 2008 12:03:10 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/54%20ted-howes-icon-o-cast-by-lunar-11-26-08.mp3"/>
      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
    </item>
    <item>
      <title>IDEO's Ted Howes presenting at "Digging Deeper" - video</title>
      <link>http://odeo.com/episodes/23734791-IDEO-s-Ted-Howes-presenting-at-Digging-Deeper-video</link>
      <description>IDEO's Ted Howes presents at the Digging Deeper sustainable design conference held in late July in San Francisco. The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</description>
      <itunes:subtitle>IDEO's Ted Howes presents at the Digging Deeper sustainable design conference held in late July in San Francisco. The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</itunes:subtitle>
      <itunes:summary>IDEO's Ted Howes presents at the Digging Deeper sustainable design conference held in late July in San Francisco. The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2008-11-26,23734791</guid>
      <pubDate>Wed, 26 Nov 2008 12:01:10 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mp4" url="http://www.lunarpodcast.com/ted-howes-ideo-digging-deeper.mp4"/>
      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
    </item>
    <item>
      <title>Speed of Innovation with Steve Portigal - Icon-o-Cast by Lunar - Nov. 21, 2008</title>
      <link>http://odeo.com/episodes/23665928-Speed-of-Innovation-with-Steve-Portigal-Icon-o-Cast-by-Lunar-Nov-21-2008</link>
      <description>How do speed, creativity and innovation intertwine in the design process? In this Connections episode, Gretchen Anderson and Lisa Leckie talk with Steve Portigal of Portigal Consulting about getting results through design research. www.icon-o-cast.com www.portigal.com</description>
      <itunes:subtitle>How do speed, creativity and innovation intertwine in the design process? In this Connections episode, Gretchen Anderson and Lisa Leckie talk with Steve Portigal of Portigal Consulting about getting results through design research. www.icon-o-cast.com www.portigal.com</itunes:subtitle>
      <itunes:summary>How do speed, creativity and innovation intertwine in the design process? In this Connections episode, Gretchen Anderson and Lisa Leckie talk with Steve Portigal of Portigal Consulting about getting results through design research. www.icon-o-cast.com www.portigal.com</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2008-11-24,23665928</guid>
      <pubDate>Mon, 24 Nov 2008 16:26:32 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/53%20steve-portigal-icon-o-cast-by-lunar-11-21-08.mp3"/>
      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
    </item>
    <item>
      <title>Speed of Innovation with Steve Portigal - Icon-o-Cast by Lunar - Nov. 24, 2008</title>
      <link>http://odeo.com/episodes/23689827-Speed-of-Innovation-with-Steve-Portigal-Icon-o-Cast-by-Lunar-Nov-24-2008</link>
      <description>How do speed, creativity and innovation intertwine in the design process? In this Connections episode, Gretchen Anderson and Lisa Leckie talk with Steve Portigal of Portigal Consulting about getting results through design research. www.icon-o-cast.com www.portigal.com</description>
      <itunes:subtitle>How do speed, creativity and innovation intertwine in the design process? In this Connections episode, Gretchen Anderson and Lisa Leckie talk with Steve Portigal of Portigal Consulting about getting results through design research. www.icon-o-cast.com www.portigal.com</itunes:subtitle>
      <itunes:summary>How do speed, creativity and innovation intertwine in the design process? In this Connections episode, Gretchen Anderson and Lisa Leckie talk with Steve Portigal of Portigal Consulting about getting results through design research. www.icon-o-cast.com www.portigal.com</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2008-11-24,23689827</guid>
      <pubDate>Mon, 24 Nov 2008 16:26:32 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/53%20steve-portigal-icon-o-cast-by-lunar-11-21-08.mp3"/>
      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
    </item>
    <item>
      <title>Nathan Shedroff, author, academic and entrepreneur, presenting at "Digging Deeper" - audio</title>
      <link>http://odeo.com/episodes/23617379-Nathan-Shedroff-author-academic-and-entrepreneur-presenting-at-Digging-Deeper-audio</link>
      <description>Nathan Shedroff, author, academic and entrepreneur, presents at the Digging Deeper sustainable design conference held in late July in San Francisco. (Prefaced with a short interview by Lunar's John Edson.)</description>
      <itunes:subtitle>Nathan Shedroff, author, academic and entrepreneur, presents at the Digging Deeper sustainable design conference held in late July in San Francisco. (Prefaced with a short interview by Lunar's John Edson.)</itunes:subtitle>
      <itunes:summary>Nathan Shedroff, author, academic and entrepreneur, presents at the Digging Deeper sustainable design conference held in late July in San Francisco. (Prefaced with a short interview by Lunar's John Edson.)</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2008-11-13,23617379</guid>
      <pubDate>Thu, 13 Nov 2008 12:03:10 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/52%20nathan-shedroff-icon-o-cast-by-lunar-11-13-08.mp3"/>
      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
    </item>
    <item>
      <title>Nathan Shedroff, author, academic and entrepreneur, presenting at "Digging Deeper" - audio</title>
      <link>http://odeo.com/episodes/23689828-Nathan-Shedroff-author-academic-and-entrepreneur-presenting-at-Digging-Deeper-audio</link>
      <description>Nathan Shedroff, author, academic and entrepreneur, presents at the Digging Deeper sustainable design conference held in late July in San Francisco. (Prefaced with a short interview by Lunar's John Edson.)</description>
      <itunes:subtitle>Nathan Shedroff, author, academic and entrepreneur, presents at the Digging Deeper sustainable design conference held in late July in San Francisco. (Prefaced with a short interview by Lunar's John Edson.)</itunes:subtitle>
      <itunes:summary>Nathan Shedroff, author, academic and entrepreneur, presents at the Digging Deeper sustainable design conference held in late July in San Francisco. (Prefaced with a short interview by Lunar's John Edson.)</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2008-11-13,23689828</guid>
      <pubDate>Thu, 13 Nov 2008 12:03:10 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/52%20nathan-shedroff-icon-o-cast-by-lunar-11-13-08.mp3"/>
      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
    </item>
    <item>
      <title>Nathan Shedroff, author, academic and entrepreneur, presenting at "Digging Deeper" - video</title>
      <link>http://odeo.com/episodes/23734792-Nathan-Shedroff-author-academic-and-entrepreneur-presenting-at-Digging-Deeper-video</link>
      <description>Nathan Shedroff, author, academic and entrepreneur, presents at the Digging Deeper sustainable design conference held in late July in San Francisco. (Prefaced with a short interview by Lunar's John Edson.)</description>
      <itunes:subtitle>Nathan Shedroff, author, academic and entrepreneur, presents at the Digging Deeper sustainable design conference held in late July in San Francisco. (Prefaced with a short interview by Lunar's John Edson.)</itunes:subtitle>
      <itunes:summary>Nathan Shedroff, author, academic and entrepreneur, presents at the Digging Deeper sustainable design conference held in late July in San Francisco. (Prefaced with a short interview by Lunar's John Edson.)</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2008-11-13,23734792</guid>
      <pubDate>Thu, 13 Nov 2008 12:01:40 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mp4" url="http://www.lunarpodcast.com/icon-o-cast-lunar-nathan-shedroff-digging-deeper.mp4"/>
      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
    </item>
    <item>
      <title>Francoise Serralta of PeclersParis presenting at "Digging Deeper" - audio</title>
      <link>http://odeo.com/episodes/23617380-Francoise-Serralta-of-PeclersParis-presenting-at-Digging-Deeper-audio</link>
      <description>Francoise Serralta, strategic research and planning director with PeclersParis, presents at the Digging Deeper sustainable design conference held in late July in San Francisco. (Prefaced with a short interview by Lunar's John Edson.) The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</description>
      <itunes:subtitle>Francoise Serralta, strategic research and planning director with PeclersParis, presents at the Digging Deeper sustainable design conference held in late July in San Francisco. (Prefaced with a short interview by Lunar's John Edson.) The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</itunes:subtitle>
      <itunes:summary>Francoise Serralta, strategic research and planning director with PeclersParis, presents at the Digging Deeper sustainable design conference held in late July in San Francisco. (Prefaced with a short interview by Lunar's John Edson.) The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2008-11-04,23617380</guid>
      <pubDate>Tue, 04 Nov 2008 12:18:42 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/51%20francoise-serralta-icon-o-cast-by-lunar-110408.mp3"/>
      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
    </item>
    <item>
      <title>Francoise Serralta of PeclersParis presenting at "Digging Deeper" - audio</title>
      <link>http://odeo.com/episodes/23689829-Francoise-Serralta-of-PeclersParis-presenting-at-Digging-Deeper-audio</link>
      <description>Francoise Serralta, strategic research and planning director with PeclersParis, presents at the Digging Deeper sustainable design conference held in late July in San Francisco. (Prefaced with a short interview by Lunar's John Edson.) The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</description>
      <itunes:subtitle>Francoise Serralta, strategic research and planning director with PeclersParis, presents at the Digging Deeper sustainable design conference held in late July in San Francisco. (Prefaced with a short interview by Lunar's John Edson.) The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</itunes:subtitle>
      <itunes:summary>Francoise Serralta, strategic research and planning director with PeclersParis, presents at the Digging Deeper sustainable design conference held in late July in San Francisco. (Prefaced with a short interview by Lunar's John Edson.) The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2008-11-04,23689829</guid>
      <pubDate>Tue, 04 Nov 2008 12:18:42 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/51%20francoise-serralta-icon-o-cast-by-lunar-110408.mp3"/>
      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
    </item>
    <item>
      <title>Francoise Serralta of PeclersParis presenting at the "Digging Deeper" - audio</title>
      <link>http://odeo.com/episodes/23578267-Francoise-Serralta-of-PeclersParis-presenting-at-the-Digging-Deeper-audio</link>
      <description>Francoise Serralta, strategic research and planning director with PeclersParis, presents at the Digging Deeper sustainable design conference held in late July in San Francisco. (Prefaced with a short interview by Lunar's John Edson.) The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</description>
      <itunes:subtitle>Francoise Serralta, strategic research and planning director with PeclersParis, presents at the Digging Deeper sustainable design conference held in late July in San Francisco. (Prefaced with a short interview by Lunar's John Edson.) The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</itunes:subtitle>
      <itunes:summary>Francoise Serralta, strategic research and planning director with PeclersParis, presents at the Digging Deeper sustainable design conference held in late July in San Francisco. (Prefaced with a short interview by Lunar's John Edson.) The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2008-11-04,23578267</guid>
      <pubDate>Tue, 04 Nov 2008 12:18:42 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/51%20francoise-serralta-icon-o-cast-by-lunar-110408.mp3"/>
      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
    </item>
    <item>
      <title>Francoise Serralta of PeclersParis presenting at "Digging Deeper" - video</title>
      <link>http://odeo.com/episodes/23734793-Francoise-Serralta-of-PeclersParis-presenting-at-Digging-Deeper-video</link>
      <description>Francoise Serralta, strategic research and planning director with PeclersParis, presents at the Digging Deeper sustainable design conference held in late July in San Francisco. (Prefaced with a short interview by Lunar's John Edson.) The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</description>
      <itunes:subtitle>Francoise Serralta, strategic research and planning director with PeclersParis, presents at the Digging Deeper sustainable design conference held in late July in San Francisco. (Prefaced with a short interview by Lunar's John Edson.) The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</itunes:subtitle>
      <itunes:summary>Francoise Serralta, strategic research and planning director with PeclersParis, presents at the Digging Deeper sustainable design conference held in late July in San Francisco. (Prefaced with a short interview by Lunar's John Edson.) The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2008-11-04,23734793</guid>
      <pubDate>Tue, 04 Nov 2008 12:15:55 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mp4" url="http://www.lunarpodcast.com/icon-o-cast-lunar-francoise-serralta-digging-deeper.mp4"/>
      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
    </item>
    <item>
      <title>Back to School with Icon-o-Cast by Lunar - Oct. 17, 2008</title>
      <link>http://odeo.com/episodes/23510265-Back-to-School-with-Icon-o-Cast-by-Lunar-Oct-17-2008</link>
      <description>Lunar engineers Robert Howard, Matt Peterson and Dan Senatore discuss the attributes job candidates should present when applying for any kind of creative career opportunity.</description>
      <itunes:subtitle>Lunar engineers Robert Howard, Matt Peterson and Dan Senatore discuss the attributes job candidates should present when applying for any kind of creative career opportunity.</itunes:subtitle>
      <itunes:summary>Lunar engineers Robert Howard, Matt Peterson and Dan Senatore discuss the attributes job candidates should present when applying for any kind of creative career opportunity.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2008-10-20,23510265</guid>
      <pubDate>Mon, 20 Oct 2008 10:25:29 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/50%20back-to-school-with-icon-o-cast-a-podcast-by-lunar-10-17-08.mp3"/>
      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
    </item>
    <item>
      <title>It's the Customer Economy, Stupid! - Icon-o-Cast by Lunar - Oct. 14, 2008</title>
      <link>http://odeo.com/episodes/23488246-It-s-the-Customer-Economy-Stupid-Icon-o-Cast-by-Lunar-Oct-14-2008</link>
      <description>Icon-o-Cast co-hosts Gretchen Anderson and Lisa Leckie dig into how the economy is affecting the customer experience.</description>
      <itunes:subtitle>Icon-o-Cast co-hosts Gretchen Anderson and Lisa Leckie dig into how the economy is affecting the customer experience.</itunes:subtitle>
      <itunes:summary>Icon-o-Cast co-hosts Gretchen Anderson and Lisa Leckie dig into how the economy is affecting the customer experience.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2008-10-14,23488246</guid>
      <pubDate>Tue, 14 Oct 2008 15:54:39 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/49%20its-the-economy-stupid-lunar-icon-o-cast-101408.mp3"/>
      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
    </item>
    <item>
      <title>Joep Meijer of theRightenvironment presenting at "Digging Deeper" - audio</title>
      <link>http://odeo.com/episodes/23446465-Joep-Meijer-of-theRightenvironment-presenting-at-Digging-Deeper-audio</link>
      <description>Joep Meijer, founder and president of theRightenvironment, talks about models for sustainable design at the Industrial Design Society of America's Digging Deeper event in San Francisco July 22, 2008. (Prefaced with a short interview by Lunar's John Edson.) The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</description>
      <itunes:subtitle>Joep Meijer, founder and president of theRightenvironment, talks about models for sustainable design at the Industrial Design Society of America's Digging Deeper event in San Francisco July 22, 2008. (Prefaced with a short interview by Lunar's John Edson.) The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</itunes:subtitle>
      <itunes:summary>Joep Meijer, founder and president of theRightenvironment, talks about models for sustainable design at the Industrial Design Society of America's Digging Deeper event in San Francisco July 22, 2008. (Prefaced with a short interview by Lunar's John Edson.) The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2008-10-03,23446465</guid>
      <pubDate>Fri, 03 Oct 2008 07:29:02 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/48%20joep-meijer-lunar-icon-o-cast-by-lunar-100108.mp3"/>
      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
    </item>
    <item>
      <title>Engineering the Illumina iScan - Icon-o-Cast by Lunar  - Sept. 17, 2008</title>
      <link>http://odeo.com/episodes/23571967-Engineering-the-Illumina-iScan-Icon-o-Cast-by-Lunar-Sept-17-2008</link>
      <description>Lunar engineers Robert Howard and Matt Durack discuss the product-development process and challenges associated with creating the Illumina iScan -- a sophisticated biotechnology instrument -- for long-time client Illumina. How do engineers and designers juggle the requirements of customers, manufacturers, marketing and service technicians in a context of fierce competition, development calendars, technology risks and other considerations? Listen and learn.</description>
      <itunes:subtitle>Lunar engineers Robert Howard and Matt Durack discuss the product-development process and challenges associated with creating the Illumina iScan -- a sophisticated biotechnology instrument -- for long-time client Illumina. How do engineers and designers juggle the requirements of customers, manufacturers, marketing and service technicians in a context of fierce competition, development calendars, technology risks and other considerations? Listen and learn.</itunes:subtitle>
      <itunes:summary>Lunar engineers Robert Howard and Matt Durack discuss the product-development process and challenges associated with creating the Illumina iScan -- a sophisticated biotechnology instrument -- for long-time client Illumina. How do engineers and designers juggle the requirements of customers, manufacturers, marketing and service technicians in a context of fierce competition, development calendars, technology risks and other considerations? Listen and learn.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2008-09-22,23571967</guid>
      <pubDate>Mon, 22 Sep 2008 12:12:41 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/47%20Illumina-iscan-icon-o-cast-a-podcast-by-lunar-091708.mp3"/>
      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
    </item>
    <item>
      <title>Travis Lee presents at Digging Deeper - Icon-o-Cast a podcast by Lunar (audio version)</title>
      <link>http://odeo.com/episodes/23253887-Travis-Lee-presents-at-Digging-Deeper-Icon-o-Cast-a-podcast-by-Lunar-audio-version</link>
      <description>Lunar's Travis Lee speaking on sustainable design at the Industrial Design Society of America's Digging Deeper event in San Francisco July 22, 2008, outlines an approach for how designers can think about building sustainable design principles into their product work. about sustainable design. (Prefaced with a short interview by Lunar's John Edson.) The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</description>
      <itunes:subtitle>Lunar's Travis Lee speaking on sustainable design at the Industrial Design Society of America's Digging Deeper event in San Francisco July 22, 2008, outlines an approach for how designers can think about building sustainable design principles into their product work. about sustainable design. (Prefaced with a short interview by Lunar's John Edson.) The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</itunes:subtitle>
      <itunes:summary>Lunar's Travis Lee speaking on sustainable design at the Industrial Design Society of America's Digging Deeper event in San Francisco July 22, 2008, outlines an approach for how designers can think about building sustainable design principles into their product work. about sustainable design. (Prefaced with a short interview by Lunar's John Edson.) The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2008-09-05,23253887</guid>
      <pubDate>Fri, 05 Sep 2008 13:44:13 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/46%20travis-lee-lunar-icon-o-cast-by-lunar-090508.mp3"/>
      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
    </item>
    <item>
      <title>Alexander Rose presents at Digging Deeper - Icon-o-Cast a podcast by Lunar (audio version) </title>
      <link>http://odeo.com/episodes/23184755-Alexander-Rose-presents-at-Digging-Deeper-Icon-o-Cast-a-podcast-by-Lunar-audio-version</link>
      <description>Alexander Rose of the Long Now Foundation presents at the Industrial Design Society of America's Digging Deeper event about sustainable design (July 22 in SF). (Prefaced with a short interview by Lunar's John Edson.) The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</description>
      <itunes:subtitle>Alexander Rose of the Long Now Foundation presents at the Industrial Design Society of America's Digging Deeper event about sustainable design (July 22 in SF). (Prefaced with a short interview by Lunar's John Edson.) The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</itunes:subtitle>
      <itunes:summary>Alexander Rose of the Long Now Foundation presents at the Industrial Design Society of America's Digging Deeper event about sustainable design (July 22 in SF). (Prefaced with a short interview by Lunar's John Edson.) The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2008-08-15,23184755</guid>
      <pubDate>Fri, 15 Aug 2008 21:25:50 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/45%20alexander-rose-long-now-icon-o-cast-by-lunar-081508.mp3"/>
      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
    </item>
    <item>
      <title>Perspectives from "Digging Deeper" Presenters  - Icon-o-Cast a podcast by Lunar (audio version)</title>
      <link>http://odeo.com/episodes/23160781-Perspectives-from-Digging-Deeper-Presenters-Icon-o-Cast-a-podcast-by-Lunar-audio-version</link>
      <description>Lunar's John Edson interviews presenters and other sustainability experts at the Industrial Design Society of America's Digging Deeper event (July 22 in SF). Guests include Alexander Roe, Nathan Shedroff, Fran&#231;oise Serralta, Travis Lee, Joep Meijer, Joe Gebbia, Mike Zuckerman and Charlie Sheldon.</description>
      <itunes:subtitle>Lunar's John Edson interviews presenters and other sustainability experts at the Industrial Design Society of America's Digging Deeper event (July 22 in SF). Guests include Alexander Roe, Nathan Shedroff, Fran&#231;oise Serralta, Travis Lee, Joep Meijer, Joe Gebbia, Mike Zuckerman and Charlie Sheldon.</itunes:subtitle>
      <itunes:summary>Lunar's John Edson interviews presenters and other sustainability experts at the Industrial Design Society of America's Digging Deeper event (July 22 in SF). Guests include Alexander Roe, Nathan Shedroff, Fran&#231;oise Serralta, Travis Lee, Joep Meijer, Joe Gebbia, Mike Zuckerman and Charlie Sheldon.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2008-08-07,23160781</guid>
      <pubDate>Thu, 07 Aug 2008 16:49:24 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/44%20digging-deeper-interviews-icon-o-cast-by-lunar-080708.mp3"/>
      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
    </item>
    <item>
      <title>Digging Deeper - Icon-o-Cast a podcast by Lunar</title>
      <link>http://odeo.com/episodes/23070951-Digging-Deeper-Icon-o-Cast-a-podcast-by-Lunar</link>
      <description>Charlie Sheldon, president of San Francisco chapter of the Industrial Design Society of America, and Lunar's John Edson, talk about the Digging Deeper conference and next steps in the sustainable design movement.</description>
      <itunes:subtitle>Charlie Sheldon, president of San Francisco chapter of the Industrial Design Society of America, and Lunar's John Edson, talk about the Digging Deeper conference and next steps in the sustainable design movement.</itunes:subtitle>
      <itunes:summary>Charlie Sheldon, president of San Francisco chapter of the Industrial Design Society of America, and Lunar's John Edson, talk about the Digging Deeper conference and next steps in the sustainable design movement.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2008-07-11,23070951</guid>
      <pubDate>Fri, 11 Jul 2008 06:50:37 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/43%20digging-deeper-icon-o-cast-a-podcast-by-lunar-071008.mp3"/>
      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
    </item>
    <item>
      <title>Digging Deeper - Icon-o-Cast a podcast by Lunar</title>
      <link>http://odeo.com/episodes/23069692-Digging-Deeper-Icon-o-Cast-a-podcast-by-Lunar</link>
      <description>Charlie Sheldon, president of San Francisco chapter of the Industrial Design Society of America, and Lunar's John Edson, talk about the Digging Deeper conference and next steps in the sustainable design movement.</description>
      <itunes:subtitle>Charlie Sheldon, president of San Francisco chapter of the Industrial Design Society of America, and Lunar's John Edson, talk about the Digging Deeper conference and next steps in the sustainable design movement.</itunes:subtitle>
      <itunes:summary>Charlie Sheldon, president of San Francisco chapter of the Industrial Design Society of America, and Lunar's John Edson, talk about the Digging Deeper conference and next steps in the sustainable design movement.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2008-07-11,23069692</guid>
      <pubDate>Fri, 11 Jul 2008 06:12:39 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/43%20diving-deeper-icon-o-cast-a-podcast-by-lunar.mp3"/>
      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
    </item>
    <item>
      <title>People powered products - Icon-o-Cast a podcast by Lunar</title>
      <link>http://odeo.com/episodes/23061751-People-powered-products-Icon-o-Cast-a-podcast-by-Lunar</link>
      <description>Chad Jennings of Blurb, Gretchen Anderson and Lisa Leckie discuss the new era of "People Powered Products". iconocast.typepad.com</description>
      <itunes:subtitle>Chad Jennings of Blurb, Gretchen Anderson and Lisa Leckie discuss the new era of "People Powered Products". iconocast.typepad.com</itunes:subtitle>
      <itunes:summary>Chad Jennings of Blurb, Gretchen Anderson and Lisa Leckie discuss the new era of "People Powered Products". iconocast.typepad.com</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2008-07-08,23061751</guid>
      <pubDate>Tue, 08 Jul 2008 18:03:23 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/42%20people-powered-products-icon-o-cast-by-lunar-070508.mp3"/>
      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
    </item>
    <item>
      <title>"Emotionalizing" products - Icon-o-Cast a podcast by Lunar</title>
      <link>http://odeo.com/episodes/22602976-Emotionalizing-products-Icon-o-Cast-a-podcast-by-Lunar</link>
      <description>Lunar founder Jeff Smith and Lunar president John Edson discuss an Expressions process used to "emotionalize" products. www.lunar.com</description>
      <itunes:subtitle>Lunar founder Jeff Smith and Lunar president John Edson discuss an Expressions process used to "emotionalize" products. www.lunar.com</itunes:subtitle>
      <itunes:summary>Lunar founder Jeff Smith and Lunar president John Edson discuss an Expressions process used to "emotionalize" products. www.lunar.com</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2008-06-11,22602976</guid>
      <pubDate>Wed, 11 Jun 2008 08:35:55 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.lunar.com/pressroom/podcast/41%20expressions-process-with-jeff-smith-icon-o-cast-by-lunar-061008.mp3"/>
      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
    </item>
    <item>
      <title>Come fly (or crash) with us (video) - Icon-o-Cast a podcast by Lunar</title>
      <link>http://odeo.com/episodes/23571968-Come-fly-or-crash-with-us-video-Icon-o-Cast-a-podcast-by-Lunar</link>
      <description>Lunar engineers Robert Howard, Jonathan Downing and Wenson Chern take apart two toy helicopters to examine their engineering designs. Watch the video or play/download an audio version. (video version)</description>
      <itunes:subtitle>Lunar engineers Robert Howard, Jonathan Downing and Wenson Chern take apart two toy helicopters to examine their engineering designs. Watch the video or play/download an audio version. (video version)</itunes:subtitle>
      <itunes:summary>Lunar engineers Robert Howard, Jonathan Downing and Wenson Chern take apart two toy helicopters to examine their engineering designs. Watch the video or play/download an audio version. (video version)</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2008-05-27,23571968</guid>
      <pubDate>Tue, 27 May 2008 20:20:41 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mp4" url="http://www.lunarpodcast.com/come-fly-lunar-helicopters-052708.mp4"/>
      <itunes:author>Icon-o-Cast: a podcast by Lunar</itunes:author>
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