http://odeo.com/channels/260503-Web-Analytics-World no <p>Manoj Jasra&#8217;s Podcast Channel</p> Manoj Jasra&#8217;s Podcast Channel Manoj Jasra&#8217;s Podcast Channel en-us 40 Thu, 15 May 2008 16:00:10 -0700 Thu, 15 May 2008 16:00:10 -0700 http://odeo.com/episodes/19202043-Behavioral-Targeting-Increasing-Online-Ad-Budgets-SEMPO Interview with Dana Todd: Four out of five advertisers are willing to increase their online advertising budget in order to add behavioral targeting to their pay-per-click campaigns, according to SEMPO, (Search Engine Marketing Professional Organization), www.sempo.org, which conducted a 2007 state of the market survey of 867 search engine advertisers and search engine marketing agencies. Interview with Dana Todd: Four out of five advertisers are willing to increase their online advertising budget in order to add behavioral targeting to their pay-per-click campaigns, according to SEMPO, (Search Engine Marketing Professional Organization), www.sempo.org, which conducted a 2007 state of the market survey of 867 search engine advertisers and search engine marketing agencies. Interview with Dana Todd: Four out of five advertisers are willing to increase their online advertising budget in order to add behavioral targeting to their pay-per-click campaigns, according to SEMPO, (Search Engine Marketing Professional Organization), www.sempo.org, which conducted a 2007 state of the market survey of 867 search engine advertisers and search engine marketing agencies. tag:odeo.com,2008-05-15,19202043 Thu, 15 May 2008 16:00:10 -0700 no Web Analytics World http://odeo.com/episodes/17604813-SEMPO-Salary-Survey Today we’re speaking with Duane Forrester, co-chair of SEMPO’s in house committee. SEMPO is set to release the results of its first every survey on in-house search engine marketer’s salaries. - What was the motivation behind doing the survey? - Can you talk a little bit about the demographics of the survey: experience, position etc… - Were you surprised to see individuals are already measuring budgets of over $200,000 monthly? - Do you have any thoughts on what you see in future trends in-terms of in house SEO – specifically regarding salaries and the amount of companies bringing SEO in house? - What is the likelihood of a person being able to get a 6 figure job in Search Marketing? Today we’re speaking with Duane Forrester, co-chair of SEMPO’s in house committee. SEMPO is set to release the results of its first every survey on in-house search engine marketer’s salaries. - What was the motivation behind doing the survey? - Can you talk a little bit about the demographics of the survey: experience, position etc… - Were you surprised to see individuals are already measuring budgets of over $200,000 monthly? - Do you have any thoughts on what you see in future trends in-terms of in house SEO – specifically regarding salaries and the amount of companies bringing SEO in house? - What is the likelihood of a person being able to get a 6 figure job in Search Marketing? Today we’re speaking with Duane Forrester, co-chair of SEMPO’s in house committee. SEMPO is set to release the results of its first every survey on in-house search engine marketer’s salaries. - What was the motivation behind doing the survey? - Can you talk a little bit about the demographics of the survey: experience, position etc… - Were you surprised to see individuals are already measuring budgets of over $200,000 monthly? - Do you have any thoughts on what you see in future trends in-terms of in house SEO – specifically regarding salaries and the amount of companies bringing SEO in house? - What is the likelihood of a person being able to get a 6 figure job in Search Marketing? tag:odeo.com,2008-01-10,17604813 Thu, 10 Jan 2008 13:27:12 -0800 no Web Analytics World http://odeo.com/episodes/16872103-MarketingSherpa-Guide-Reveals-38-Growth-in-SEM MarketingSherpa today released the fourth annual edition of its Search Marketing Benchmark Guide.The search marketing industry is still expanding rapidly – as much as 31% in the United States and 39% globally for 2007. MarketingSherpa today released the fourth annual edition of its Search Marketing Benchmark Guide.The search marketing industry is still expanding rapidly – as much as 31% in the United States and 39% globally for 2007. MarketingSherpa today released the fourth annual edition of its Search Marketing Benchmark Guide.The search marketing industry is still expanding rapidly – as much as 31% in the United States and 39% globally for 2007. tag:odeo.com,2007-09-28,16872103 Fri, 28 Sep 2007 09:32:09 -0700 no Web Analytics World http://odeo.com/episodes/16557943-http-www-enquiro-com-analytics-TeaLeaf-Geoff-Galat-mp3 A staggering 90% of consumers experience problems when conducting online transactions, a number that has not improved even a fraction in three years. A staggering 90% of consumers experience problems when conducting online transactions, a number that has not improved even a fraction in three years. A staggering 90% of consumers experience problems when conducting online transactions, a number that has not improved even a fraction in three years. tag:odeo.com,2007-09-17,16557943 Mon, 17 Sep 2007 13:40:59 -0700 no Web Analytics World http://odeo.com/episodes/16542023-ClickTracks-Integrates-with-Lyris-List-Manager Recently I was able to catch up with ClickTracks’ Director of Marketing, Dan Robbins and was able to get him to give me the top 5 reasons why someone should take advantage of the ClickTracks + Lyris offering Recently I was able to catch up with ClickTracks’ Director of Marketing, Dan Robbins and was able to get him to give me the top 5 reasons why someone should take advantage of the ClickTracks + Lyris offering Recently I was able to catch up with ClickTracks’ Director of Marketing, Dan Robbins and was able to get him to give me the top 5 reasons why someone should take advantage of the ClickTracks + Lyris offering tag:odeo.com,2007-09-12,16542023 Wed, 12 Sep 2007 07:24:16 -0700 no Web Analytics World http://odeo.com/episodes/11322443-Interview-with-Brad-King-of-Yahoo-Search-Marketing Yahoo Search Marketing recently released a case study in which they helped a Travel company called Pleasant Holidays to Optimize their search marketing campaigns. Yahoo Search Marketing recently released a case study in which they helped a Travel company called Pleasant Holidays to Optimize their search marketing campaigns. Yahoo Search Marketing recently released a case study in which they helped a Travel company called Pleasant Holidays to Optimize their search marketing campaigns. tag:odeo.com,2007-05-09,11322443 Wed, 09 May 2007 23:05:41 -0700 no Web Analytics World http://odeo.com/episodes/11311283-Google-Analytics-Release-New-Version Insight on Google Analytics’ newest version from Sr. Manager Brett Crosby. Insight on Google Analytics’ newest version from Sr. Manager Brett Crosby. Insight on Google Analytics’ newest version from Sr. Manager Brett Crosby. tag:odeo.com,2007-05-08,11311283 Tue, 08 May 2007 10:20:13 -0700 no Web Analytics World http://odeo.com/episodes/11303743-Interview-with-Phil-Kemelor Manoj Jasra interviews Phil Kemelor. Phil Kemelor is the principal analyst/author for the Web Analytics Report and the founder of PKWeb Communications. Manoj Jasra interviews Phil Kemelor. Phil Kemelor is the principal analyst/author for the Web Analytics Report and the founder of PKWeb Communications. Manoj Jasra interviews Phil Kemelor. Phil Kemelor is the principal analyst/author for the Web Analytics Report and the founder of PKWeb Communications. tag:odeo.com,2007-05-06,11303743 Sun, 06 May 2007 22:36:45 -0700 no Web Analytics World http://odeo.com/episodes/11232403-SEMPO-Institute-Advanced-SEO-Courses Interview with Terry Plank, Dean of the SEMPO Institute, regarding the Advanced SEO Courses offered by SEMPO. Interview with Terry Plank, Dean of the SEMPO Institute, regarding the Advanced SEO Courses offered by SEMPO. Interview with Terry Plank, Dean of the SEMPO Institute, regarding the Advanced SEO Courses offered by SEMPO. tag:odeo.com,2007-04-24,11232403 Tue, 24 Apr 2007 20:37:11 -0700 no Web Analytics World http://odeo.com/episodes/11153363-Interview-with-Salesforce-com-VP-of-Marketing-Products Interview with Kraig Swensrud who has developed some some best practices to help marketers adapt to “Marketing in the Google Era Interview with Kraig Swensrud who has developed some some best practices to help marketers adapt to “Marketing in the Google Era Interview with Kraig Swensrud who has developed some some best practices to help marketers adapt to “Marketing in the Google Era tag:odeo.com,2007-04-12,11153363 Thu, 12 Apr 2007 18:16:59 -0700 no Web Analytics World http://odeo.com/episodes/11062703-Compete-Releases-New-Features Interview with Compete.com’s CTO/Co-Founder David Cancel, regarding Compete’s newest additions to their competitive analysis tool set. Interview with Compete.com’s CTO/Co-Founder David Cancel, regarding Compete’s newest additions to their competitive analysis tool set. Interview with Compete.com’s CTO/Co-Founder David Cancel, regarding Compete’s newest additions to their competitive analysis tool set. tag:odeo.com,2007-04-01,11062703 Sun, 01 Apr 2007 22:25:11 -0700 no Web Analytics World http://odeo.com/episodes/10020603-Interview-Maven-Networks-SVP-Nick-Troiano Manoj Jasra interviews Maven Networks’ SVP, Nick Troino to get Nick’s insight on the latest collaboration between Maven Networks and WebTrends Inc. Manoj Jasra interviews Maven Networks’ SVP, Nick Troino to get Nick’s insight on the latest collaboration between Maven Networks and WebTrends Inc. Manoj Jasra interviews Maven Networks’ SVP, Nick Troino to get Nick’s insight on the latest collaboration between Maven Networks and WebTrends Inc. tag:odeo.com,2007-03-14,10020603 Wed, 14 Mar 2007 18:36:27 -0700 no Web Analytics World http://odeo.com/episodes/8859593-Interview-Omniture-Releases-Discover-2-0 Manoj Jasra interviews Chris Parkin (Sr. Director of Product/Solutions Marketing at Omniture) before the release of Discover 2.0. Manoj Jasra interviews Chris Parkin (Sr. Director of Product/Solutions Marketing at Omniture) before the release of Discover 2.0. Manoj Jasra interviews Chris Parkin (Sr. Director of Product/Solutions Marketing at Omniture) before the release of Discover 2.0. tag:odeo.com,2007-02-15,8859593 Thu, 15 Feb 2007 07:48:34 -0800 no Web Analytics World http://odeo.com/episodes/8210843-SEMPO-Survey-Results-Review-with-Kevin-Lee Manoj Jasra interviews Did It’s Kevin Lee to get his thoughts on the results from the annual SEMPO Search Marketing Survey. Manoj Jasra interviews Did It’s Kevin Lee to get his thoughts on the results from the annual SEMPO Search Marketing Survey. Manoj Jasra interviews Did It’s Kevin Lee to get his thoughts on the results from the annual SEMPO Search Marketing Survey. tag:odeo.com,2007-02-08,8210843 Thu, 08 Feb 2007 06:42:34 -0800 no Web Analytics World http://odeo.com/episodes/7513823-Interview-Lee-Dodd-Forums-Social-Networking-Expert Manoj Jasra interviews Lee Dodd. Lee Dodd is an expert consultant in Forums and Social Networking. Lee is also the co-founder of The Elite Retreat Conference. Manoj Jasra interviews Lee Dodd. Lee Dodd is an expert consultant in Forums and Social Networking. Lee is also the co-founder of The Elite Retreat Conference. Manoj Jasra interviews Lee Dodd. Lee Dodd is an expert consultant in Forums and Social Networking. Lee is also the co-founder of The Elite Retreat Conference. tag:odeo.com,2007-01-31,7513823 Wed, 31 Jan 2007 21:44:49 -0800 no Web Analytics World http://odeo.com/episodes/7209073-Interview-SEO-by-the-Sea-President-Bill-Slawski Manoj Jasra interviews Bill Slawski regarding: - What we can expect in SEM in 2007 - New patents by Google and what we can expect from Google in the future - Bill’s thoughts on Google’s steady Growth and Google’s competitors - The future of Yahoo, MSN and how they can make up ground on Google - Danny Sullivan’s Search Marketing Expo Manoj Jasra interviews Bill Slawski regarding: - What we can expect in SEM in 2007 - New patents by Google and what we can expect from Google in the future - Bill’s thoughts on Google’s steady Growth and Google’s competitors - The future of Yahoo, MSN and how they can make up ground on Google - Danny Sullivan’s Search Marketing Expo Manoj Jasra interviews Bill Slawski regarding: - What we can expect in SEM in 2007 - New patents by Google and what we can expect from Google in the future - Bill’s thoughts on Google’s steady Growth and Google’s competitors - The future of Yahoo, MSN and how they can make up ground on Google - Danny Sullivan’s Search Marketing Expo tag:odeo.com,2007-01-28,7209073 Sun, 28 Jan 2007 20:30:30 -0800 no Web Analytics World SEO, seo by the sea, searchengineland http://odeo.com/episodes/6937213-SEMPO-President-Dana-Todd-Interview Manoj Jasra interviews Dana Todd (SEMPO President) to get her thoughts on SEMPO’s new Online Search Marketing Education Program Manoj Jasra interviews Dana Todd (SEMPO President) to get her thoughts on SEMPO’s new Online Search Marketing Education Program Manoj Jasra interviews Dana Todd (SEMPO President) to get her thoughts on SEMPO’s new Online Search Marketing Education Program tag:odeo.com,2007-01-25,6937213 Thu, 25 Jan 2007 15:51:52 -0800 no Web Analytics World