Audio in this Podcast

1. Taxes and Twitter a great combination for H&R Block

   

   Time 13:04 Early adopter companies are making inroads in using social media to achieve tan... (31 days ago)

2. Conversation is part of all marketing, whether you know it or not

   

   Time 18:34 Marketers can no longer hide in an ivory tower from the conversations that are ... (32 days ago)

3. Is social networking right for corporate marketing? Two tests will you help decide

   

   Time 13:37 I spoke on a panel last week at the Bulldog Reporter Media Relations Summit in ... (34 days ago)

4. New rules of marketing and PR: it’s about what buyers value

   

   Time 16:56 A major change for a company marketing today is the transformation from “... (46 days ago)

5. No recession in social media jobs - Why has the Kellogg Foundation established a new media manager position?

   

   Time 11:40 The Kellogg Foundation describes itself with these words: Where Everyone with I... (52 days ago)

6. Marketers can drink it up at the Tiki Bar and the new short form genre

   

   Time 20:22 Tiki Bar TV is one of the most popular vidcasts. This wonderful comedy short-form... (56 days ago)

7. Crisis communication lessons learned from Gov. Eliot Spitzer

   

   Time 21:28 You’ve probably heard about Eliot Spitzer and his, well, lapse in judgmen... (66 days ago)

8. The social mind of a corporate marketer

   

   Time 23:15 Wouldn’t you love to be a fly on the wall of a corporate meeting on socia... (77 days ago)

9. Healthcare & the integrated channel - Understanding Cancer TV

   

   Time 18:33 There is a new medium to report about in this podcast, I’ll call the integrate... (91 days ago)

10. Retailer Best Buy internal social network gives employees voice and management insights

    

    Time 14:03 Gary Koelling and Steve Bendt were Best Buy advertising guys in search of better ... (109 days ago)

11. Better search rankings and inbound marketing tactics can drive business

    

    Time 31:36 Creative marketing takes time to, well, create, and time to execute. So when I... (125 days ago)

12. Political thinking will help companies better participate in social media

    

    Time 15:00 Put a taste of the Iowa caucus into your corporate communications. This will b... (132 days ago)

13. Market researchers are the secret winners in the blogosphere

    

    Time 32:16 Plenty of attention is given to participating in blogs, join the conversation, ... (138 days ago)

14. Forrester analyst Jeremiah Owyang highlights 3 trends to watch in 2008, makes a jazzy connection to social media

    

    Time 16:00 Jeremiah Owyang, senior analyst for Forrester and author of the well-read Web S... (150 days ago)

15. Video platforms for every flavor - try one

    

    Time 12:27 Video use on the Web is much more than a two-minute case study or a talking hea... (151 days ago)

16. Harvey Mackay’s guide to building relationships - it works offline and online

    

    Time 15:40 I know we like to talk about technology here on most days, but today we’r... (168 days ago)

17. Umbria listens - and so should corporate marketers

    

    Time 12:56 The first stop for marketers who are attempting to determine how to approach so... (170 days ago)

18. New journalism meets social media

    

    Time 18:45 The old maxim “you don’t argue with the guy who buys ink by the bar... (178 days ago)

19. I paid attention and I learned some things

    

    Time 14:09 You have to love a good headline, one that makes you curious enough to read fur... (262 days ago)

20. Viral Envy: Yeah, me too

    

    Time 13:33 Viral Envy: Many marketing people and CEOs suffer from this, usually after seein... (277 days ago)